With the data, we can use statistical analysis methods to analyze it. The methods of statistical analysis of data can be roughly divided into descriptive statistics (Descriptive statistics) and inferential statistics.

　

Descriptive statistics is a statistical method to study data collection, processing, description and visualization. Its contents include how to obtain the data needed for research, how to process and display the data in the form of charts, and how to get the concerned data characteristics by synthesizing, summarizing and analyzing the data.

　

Inference statistics is a statistical method to study how to infer the overall characteristics by using sample data, including parameter estimation (Estimation) and hypothesis test (hypothesis test).

Cctv newsAccording to "Sanya Released" WeChat WeChat official account News, in order to continuously standardize the operation behavior of the tourism market and purify the environment of the tourism market, on March 24th, Sanya Municipal Market Supervision Administration issued the Work Plan for Launching the Special Remediation Action for Consumer Fraud in the Seafood Market, which will launch the special rectification action for consumer fraud in the seafood market in the whole city. Comprehensively investigate seafood restaurants, tourist shopping spots, wedding photography, fruit shops, tourist accommodation, seafood and fruit wholesale markets, various markets, shopping malls, supermarkets, mobile vendors and other key industries and key areas, as well as emerging tourism formats such as sea-related tourism projects, low-altitude flying and diving, and severely crack down on short weight, use of unqualified measuring instruments, illegal advertisements, price fraud, false propaganda, and other illegal activities such as forcing, inducing consumption, and deceiving customers.

The key points of rectification are as follows:

01 Strengthen the whole chain inspection of seafood and fruits from the wholesale source to the consumption terminal.

Supervise wholesalers to standardize the establishment of a complete account of purchase and sales, and the delivery notes should be marked with the name of the store and stamped with the official seal. The retail terminal business entity shall establish a complete purchase ledger, have a business license and a copy of the business license stamped by the supplier for future reference in the business premises, and have a delivery document stamped by the supplier for each purchase.

Severely crack down on unlicensed operation and illegal advertising.

Check whether the license of the business premises is complete and hung in a conspicuous position, and severely crack down on unlicensed business practices; Check whether the business entities with self-operated websites, WeChat official account or online shops established through third-party platforms display the electronic link logo of business license in their websites or publicize the business license information in a prominent position on the home page, whether there are illegal advertising behaviors such as using terms such as "national level" and "superlative level" in the advertisements of the goods or services they sell, and whether they deceive and mislead consumers with false or misleading contents. Whether there are boxes in tourist shopping spots to engage in business activities, whether there are false propaganda, commercial bribery, forced induced consumption, sales of fake and shoddy products and other acts.

Severely crack down on price fraud and other illegal acts such as unclear price tag and fictitious original price.

Check whether the price is clearly marked, whether seafood and fruit operators use uniform and standardized price labels, whether the wedding photography industry clearly indicates the unit price of individual items in the package (such as shuttle service fee, shooting scene fee, photo frame, photo album, etc.), and whether the 12345 complaint telephone number is publicized on the price tag; Whether the goods or services sold online are consistent with the price of the offline business site, and severely crack down on price fraud and illegal acts such as unclear price tag, fictitious original price, and low elevation knot.

Severely crack down on fraudulent acts such as short weight and short weight caused by using non-compliant scales.

Check whether the scales have passed compulsory verification and have qualified marks, and whether there is any situation of using the scales that have not been verified for an extended period of time or continuing to use the scales that are unqualified in verification and explicitly eliminated by the state. Check whether seafood and fruit operators install and use Internet of Things traceable electronic scales, whether they implement "naked weighing", whether there are cases of weighing without receipt and weight, and whether there are cases of short weight and short weight, and whether there are acts of cheating with scales and cheating consumers in other ways.

05 Strictly investigate the implementation of the main responsibility of market management by market promoters.

According to the Anti-Consumer Fraud Regulations of Hainan Free Trade Port, check whether the market promoters implement the main responsibility of market management, set up qualified fair scales in a prominent position and give consumer tips; Whether to sign an anti-consumer fraud commitment letter with the admission operators, whether to implement the "10-point deduction" management model for the business entities in the market, and whether to implement punishment measures such as suspension of business, rectification and withdrawal from the market for operators with a certain deduction point.

06 Strengthen the inspection of travel-related restaurants.

Strengthen the supervision of the catering service units of the reception team, large-scale catering units, catering units in tourist hotspots, and seafood restaurants operating on third-party platforms such as Meituan and Public Comment. Carry out food and beverage safety inspection, check whether food safety related systems are publicized on the wall, strengthen food safety publicity and education, enhance food safety and prevention awareness, and strengthen emergency handling of food and beverage safety accidents.

07 Strengthen the supervision of other travel-related industries

The first is to strengthen the supervision of the tourism and accommodation industry. Supervise the tourism and accommodation industry to set up price publicity boards, standardize the price tag, whether the advertisements are true or not, whether there are false propaganda behaviors, strengthen the safety supervision of elevators and other special equipment, and eliminate potential safety hazards.

The second is to cooperate with relevant departments to rectify the behavior of soliciting tourists, and severely crack down on illegal and illegal business practices of seafood catering operators.

Third, according to the list of enterprises with the Business License for High-risk Sports Projects approved by the Municipal Tourism Bureau, urge OTA platforms such as Meituan, Qunar. com, Xiaohongshu, Feizhu and Ctrip to publicize the business license information and related administrative licensing information of diving enterprises in a prominent position.

Fourth, actively cooperate with relevant departments to carry out the rectification of diving, low-altitude flight and water tourism projects, and urge operators of low-altitude flight tourism projects to standardize and clearly mark prices.

Fifth, actively cooperate with relevant departments to carry out the supervision of tourist-related religious sites, strengthen the comprehensive rectification of religious information on the Internet based on market supervision responsibilities, and rectify illegal activities such as commercial propaganda, false propaganda and induced consumption in tourist shopping malls in the name of religion.

Text | Zhenxin Editorial Department Li Xiaonan

Editor | Yang Zhenxin

In late September, 2020, a user of "Anti-pressure Back Pot" of Million Bar told a story in his post that his mother sold her house to raise money because she couldn’t afford the bride price, and her sister who went to high school was not distressed, but also excitedly told the landlord "Brother, our family has money" on WeChat. The post quickly formed a high popularity in the bar, and the screenshots in the article were widely spread in major platforms. Countless netizens were moved and called "broken defense".

This is Baidu Post Bar’s latest outing, and the Chinese Internet has once again seen the powerful cultural creation and communication power of this ancient behemoth in the online community.

But many years ago, the post bar didn’t need this kind of broken circle, it was the biggest circle itself. At that time, half of the online buzzwords came from post bars every year, and their monthly activities accounted for half of the total number of netizens. Time has passed, and the king of the PC era has gradually declined in the era of mobile Internet. The reason is the evolution of the environment and the limitations of the product itself, but more is the blind pursuit and evil thoughts of the product leaders.

Now, it’s old, can you still eat?

The pinnacle of grassroots culture

On December 3, 2003, Baidu Post Bar was officially launched. Some people said that it was inspired by Li Yanhong’s idea of "building an online interest exchange platform with search engines". Others said that when Jun Yu searched the logs, he found that many users were searching for the same keyword, so he conceived to aggregate these people into an interest community.

As soon as it went online, Post Bar became popular because of its simple interface, low speech threshold and unique product form. At that time, Baidu’s main business was search engine, but search only grabbed and presented the existing information on the Internet, but it could not create content itself. The appearance of Post Bar made Baidu have the ability to produce its own content, which made up for the lack of Internet content at that time, and its proportion in Baidu traffic quickly increased from 1% to 11% later.

In 2004, the player Li Yi became popular because of the phrase "I protect the ball like Henry", and was called "Li Yi the Great". Li Yi Bar, the largest bar in Baidu Post Bar named after him, was also established. Later, due to Li Yi’s flamboyant style, more and more black powder poured into Li Yi Bar, and a unique "connotation" culture was formed, that is, various PS pictures, jokes and pranks were used to express their views on social current affairs.

The real rise of Post Bar was in 2005, when the phenomenal talent show "Super Girl" exploded, and fans began to hold a group discussion in their idol bars after the show was broadcast. At that time, there was no Weibo, and fans who had nowhere to go poured into Post Bar, which formed a huge flow. At the beginning of 2005, the number of users of Post Bar exceeded 10 million, and at the end of the year it soared to 30 million, surpassing Sina to become the largest Chinese website in the world.

On June 21st, 2007, a conflict broke out between Li Yi Bar and Chris Lee Bar. A large number of users of Li Yi Bar rushed into Chris Lee Bar to brush posts crazily, which caused Chris Lee Bar to explode more than 2,000 pages of meaningless content, making it paralyzed for a time. In the end, Chris Lee Bar suspended posting, and several bar owners members of Li Yi Bar were withdrawn. This is the first "expedition" of "Diba" and the first explosion in the history of Post Bar.

In the next few years, Li Yiba organized several "expeditions", but unlike the first "fighting" in the circle, most of the later explosions were just. For example, in August 2007, Rainie Yang Bar was exploded because Rainie Yang was suspected of insulting China and Nanjing Massacre martyrs. In May, 2008, some dance troupe players insulted the victims of Wenchuan earthquake, and the dance troupe bar was exploded.

From 2004 to 2010, the post bar at this stage was at its peak, and a large number of netizens from grass roots gathered in different post bars with their interests, producing numerous high-quality posts and settling them down, hence the name "Louvre on the Chinese Internet".

At this time, the post bar is the representative of the grassroots culture of the Internet. In this highly decentralized community where everyone is equal without hierarchy, countless lonely souls have found a sense of belonging. Bar friends are highly creative and enthusiastic, and these online buzzwords, such as diaosi, baifumei, Xi Da Pu Ben, Pipi Shrimp Let’s Go and Ignorance, are all born out of post bar culture.

Li Yanhong once said in an interview: "We just want to do our own thing in a down-to-earth manner and build Baidu into a place that can bring a sense of belonging to netizens." At this time, the post bar was really done.

When the giant slowly falls

No one thought that the infinitely brilliant post bar in the PC era would be "dead" in the era of mobile Internet.

In 2009, "God of Products", Baidu Post Bar and Jun Yu, the father of Baidu Know, left Baidu. In 2010, when Google left China, Baidu quickly ate Google’s market share, and a year later, its market value surpassed Tencent to become the top Internet company in China. Baidu, which has fallen into unprecedented loneliness, urgently needs to tell a new growth story, so it internally puts forward a long-term strategic goal of reaching 100 billion revenue within ten years.

After this strategic goal was put forward, it was widely valued by high-level and investors, and the long-term goal was continuously subdivided into KPI and distributed to various departments. At that time, Post Bar was a typical "traffic, no revenue", coupled with the high server cost due to high user volume and high activity, Baidu hoped that Post Bar could bear more responsibility for growth, and even put forward the slogan "How can it become an independent business unit without revenue?" Everything was in line with KPI. Post bar has thus embarked on its decline.

In the fourth quarter of 2011, the new version of Post Bar was released for public beta, and the bar owners audit system was cancelled when it was originally added to Post Bar, and it became click attention; At the same time, the hierarchy and experience system are introduced, and users can increase their experience value by logging in, posting, replying and other operations, so as to improve the level of posting.

A series of revisions have greatly improved the number and activity of users. However, the product logic of Post Bar is very unique: unlike today’s content products that use subscription system and recommendation algorithm to achieve the effect of "thousands of people and thousands of faces", the post bar pages are sorted according to the latest reply time of posts. Different users enter the same post at the same time and see the same content, which makes the post bar very public, and some stalks are very easy to form explosive points, resulting in great influence and even out of the circle.

However, this model also causes crowding and competition among contents. When many users start posting meaningless posts and pictures for experience, the content quality of the post bar will also decline.

In 2012, with the popularity of mobile Internet, Post Bar officially started its "self-destructive commercialization" process. Baidu requires bar owners, who has no salary, to bear the KPI of user growth and activity, and not to be dismissed or airborne in bar owners; In September, it was officially launched to promote the Post Bar, namely, the advertisement of the headline, the advertisement of the topic list page and the advertisement of the electronic details page. However, the excessive force led to too many advertisements on the page, which further reduced the visibility of the page. Since then, the content quality of Post Bar has been declining, but the overall afterglow still exists. In 2012, the number of netizens in China was 564 million, and the monthly activity of Post Bar was 200 million, accounting for more than one third.

In 2015, Baidu found that the commercialization attempts in recent years did not change the loss situation of Post Bar, so it finally made the worst decision in the history of Post Bar and even Chinese Internet: sell it.

An insider of Baidu once said when recalling this period of history: "Then, some people began to focus on the authority of bar owners. At first, there was a fierce internal argument, saying that this thing could not be sold, but the final outcome was known to everyone. Anyway, there are many internal objections, but let’s take advantage of the word. "

In March 2015, the infamous Baidu partner system was launched. When a merchant becomes a partner of Post Bar, he can have all the rights of bar owners, such as deleting posts, monitoring public opinion and initiating activities in the bar.

Baidu chose the former between interests and morality, which also brought bad consequences to society and Post Bar itself. In January, 2016, the news that "Hemophilia Bar" was sold gradually spread. The original bar owners was removed, and the airborne bar owners paid for the right to operate. A place where patients gathered for warmth for nearly ten years became a victim of over-commercialization. Later, netizens found that many medical-related post bars were sold by Baidu. Coupled with the Wei Zexi incident that occurred in the same year, the public image of Baidu and Post Bar plummeted and has not recovered yet. The Baidu partner system was also cancelled after the incident.

A series of events in 2016 marked the decline of Baidu and Post Bar, and since then Post Bar has never recovered. Later, with the admission of the regulatory authorities, Post Bar strengthened its internal audit management. In 2019, Post Bar officially banned all posts before 2017 on the grounds of "data system upgrade", and some of them were unsealed after a period of time, but some early posts that had settled down were deleted.

In March 2015, an organization gave data: the user activity of Post Bar is 1.8 times that of Weibo, and the number of monthly users is 300 million, exceeding Twitter; By February 2019, its monthly activity was only 46.08 million. One year later, this figure became 37.43 million, ranking 101 on the APP list. Post Bar completely lost its former glory.

Does Baidu still have a choice?

The direct reason for the decline of Post Bar lies in its extremely failed commercialization, but the root cause of commercialization failure is not only the deviation of Baidu’s values, but also the limitations of Post Bar itself. To be precise, the product form of Post Bar determines that it must face many difficulties in the process of commercialization.

There are two types of social interaction, one based on "relationship" and the other based on "theme". The core of the former lies in the construction of interpersonal relationship, and WeChat and Momo are typical products. The core of the latter is to gather a group of people who are interested in this topic by relying on the "theme", so as to generate communication and form interpersonal relationships. Post Bar is the leader of this kind of products.

When the recommendation algorithm continues to push the highly homogeneous information flow named "thousands of people and thousands of faces", Post Bar is truly "interest-centered". Any niche hobby can find its own gathering place and partner in Post Bar, and most users in the bar have a certain understanding of the theme, so it is very easy for anyone to get informative feedback when speaking in the bar. This product mechanism makes Post Bar have extremely strong content creation ability and high activity, and at the same time, it also produces a culture of absolute equality and high decentralization.

However, although this cultural atmosphere is conducive to content production, it is not conducive to product commercialization. Because a high degree of equality and decentralization means scattered traffic, it is difficult for KOL and professional content creators to stand out from ordinary users and get a lot of attention. Weibo, bilibili, Xiaohongshu and other content communities have a group of "big V" who rely on their own content to attract fans, and finally turn it into cash and undertake the commercialization function of the community. Advertisers and brands can easily carry out marketing activities by relying on them.

However, in Post Bar, high-level users and bar managers do not have much higher traffic and trust value than ordinary users. Coupled with the unique sorting mechanism by response time, brands and advertisers can hardly find a "central node" that can directly reach a large number of target users or provide trust endorsement.

Even if a commercial promotion post is specially opened, it is difficult to attract traffic and heat, and it will soon be buried in the information flow. What’s more, there are a large number of knowledgeable users in the bar, and they can see at a glance whether the promoted products are good or not. It is not a problem to spray inferior products for hundreds of floors in minutes. All these make the commercialization of Post Bar extremely difficult.

But does Baidu really have no choice?

The difficulty in realizing the content community has always been a long-standing problem in the Internet field. The unique product mechanism and community atmosphere of Post Bar make it more difficult to commercialize than ordinary content products by several factors, but does Baidu have no other choice but to sell it? I’m afraid not.

First of all, the traffic of Post Bar itself is large enough, and the aggregation logic based on interest also makes many Post Bar have a very active second-hand trading market. Baidu may refer to the model of Aauto Quicker and salted fish to establish an official trading platform to draw as the income base; Or social interest itself has a lot of imagination. When major dating apps are racking their brains to match users with the same interests, Post Bar has long had a unique advantage in this respect.

Furthermore, even if Post Bar is really unprofitable, it is of great strategic significance to Baidu. If Post Bar is not dead, Baidu will have a traffic treasure on a par with Weibo and bilibili, which will have a great synergy with other businesses, at the very least, it will not create a "hundred number" that it can’t afford.

Selling it is the last choice, because in the long run, the negative effect of selling it is far greater than the positive significance.

The current post bar is in a very embarrassing situation-it is a product with hope but no future.

Although the Post Bar has declined, the skinny camel is bigger than the horse. It still has a monthly life of tens of millions, a large number of high-quality content and old users scattered in every corner of the Internet. The incident of "Our family is rich" also proves that its powerful stalk-making ability is still there. If we can make some innovations, it may not be hopeless.

However, Post Bar, which hasn’t brought much revenue, has become a marginal business in all in AI and Baidu with smart cars. It doesn’t have much resources to make changes related to the underlying architecture, and it can only be like an old warrior. He died slowly and painfully in the corner alone.

The history of the rise and fall of Baidu Post Bar is worthy of reflection by all content platforms, to think about how to find a balance between user experience, content quality and commercialization, to understand the social responsibility that C-end products must bear due to their natural social attributes, and to reflect on the disastrous consequences when KPI becomes the only goal.

In 2016, an insider of Baidu once said after the hemophilia bar incident: "It’s not too late for Baidu to mend today, and even posting it is not necessarily a bad thing for Baidu. Tencent in that year was also openly written on the cover by an Internet magazine, which led to later reflection and Tencent’s open platform, and today’s Tencent."

It’s not too late to mend after it’s too late, but it depends on whether Baidu cares about the life or death of that sheep.

* References:

"A vivid history of the decline of post bars", nine commandments of pigs

Why has Baidu Post Bar become a "hidden corner" of the Internet? ",Leng Sizhen

"In addition to straight men, who still misses the post bar? ",alphabetical list

You don’t know the development history of "Post Bar", Lan Xi.

Listening to insiders reveal the realization of Baidu Post Bar, three lessons.

????Legal Daily, Beijing, April 20th-Reporter Chen Liping started to review the revised draft of the Food Safety Law at the 14th meeting of the 12th the National People’s Congress Standing Committee (NPCSC) held in Beijing today. The revised draft adds provisions that highly toxic and toxic pesticides shall not be used in vegetables, fruits, tea and Chinese herbal medicines.

????The original revised draft stipulates that the state encourages the use of high-efficiency and low-toxicity pesticides and speeds up the elimination of highly toxic and toxic pesticides.

????Some members of the Standing Committee suggested clearly stipulating the comprehensive elimination of highly toxic and toxic pesticides and setting a specific timetable. In this regard, the Ministry of Agriculture pointed out that it is not feasible to completely eliminate highly toxic and toxic pesticides at present, and the total ban is not conducive to agricultural production and food security. Moreover, some highly toxic pesticides degrade quickly and have low residues. As long as they are used in strict accordance with regulations, the quality and safety of agricultural products will not be affected. Some developed countries in the world have not completely banned the use of such pesticides.

????The Law Committee of the National People’s Congress believes that the revised draft has stipulated in principle that the elimination of highly toxic and toxic pesticides should be accelerated based on China’s national conditions. Considering that it is not yet ripe to completely eliminate and ban the use of highly toxic and toxic pesticides, the management of the use of such pesticides should be strengthened at present, and the research and development and promotion of related substitutes should be accelerated. Accordingly, it is suggested that the above provisions be amended as follows: the state encourages and supports the use of highly effective, low-toxic and low-residue pesticides, promotes the research and development and application of highly toxic and highly toxic pesticide substitutes, and accelerates the elimination of highly toxic and highly toxic pesticides.

????Sales of edible agricultural products do not require permission.

????Legal Daily, Beijing, April 20 th Reporter Chen Liping’s new revised draft of the Food Safety Law stipulates that the sale of edible agricultural products does not require permission.

????The original revised draft stipulates that food sales should be licensed according to law. However, farmers do not need permission to sell their own edible agricultural products.

????Some members of the public, china food and drug administration and the Ministry of Agriculture have suggested that the law on the quality and safety of agricultural products does not require a license to sell edible agricultural products, and it is not implemented in practice. It is suggested that after it is included in the scope of this law, it should continue to be clear that the sale of edible agricultural products does not require a license, and at the same time strengthen the regulation and supervision of the trading market of edible agricultural products and the business behavior of sellers.

????After research, the Law Committee of the National People’s Congress suggested the following amendments: First, the "individual farmers do not need to obtain permission to sell their own edible agricultural products" was amended to "sell edible agricultural products without permission". The second is to add regulations that the wholesale market of edible agricultural products should be equipped with inspection equipment and inspectors or entrust food inspection agencies to conduct sampling inspection on edible agricultural products sold in the market. The third is to increase regulations, and sellers of edible agricultural products should establish a system of inspection and recording of incoming goods. The fourth is to add regulations that the use of food additives such as preservatives and preservatives and food-related products such as packaging materials in packaging, preservation, storage and transportation of edible agricultural products entering the market should meet the national food safety standards.

????Health food should declare that it cannot replace medicine.

????Legal Daily, Beijing, April 20 th Reporter Chen Liping’s new revised draft of the Food Safety Law stipulates that health food labels and instructions should state that "this product cannot replace drugs".

????The original revised draft stipulates the catalogue, labels and instructions of health food raw materials.

????Some members of the Standing Committee, china food and drug administration and some members of the public suggested that there are many health foods added with Chinese herbal medicines in China, and the raw materials of health foods are compatible with each other, which may form new effects. The catalogue management of health food raw materials should be further improved, the names, dosage and corresponding effects of raw materials should be clearly defined, and the health foods using raw materials outside the catalogue should be registered. At the same time, we should strengthen the management of health food labels and instructions to avoid misleading consumers. Some members of the Standing Committee and some members of the public suggested that the competent authorities should strengthen the protection of business secrets of enterprises in the registration and filing of health food.

????After research, the NPC Law Committee suggested the following amendments: First, the catalogue of raw materials for health food should be made clear, including the corresponding functions of raw materials in addition to the name and dosage. Second, it is clear that the labels and instructions of health food should be consistent with the contents of registration or filing, and it is stated that "this product cannot replace drugs". Third, it is clear that the food and drug supervision and administration department should keep confidential the business secrets of enterprises learned during registration or filing.

????Formulated foods for special medical purposes should be registered.

????Legal Daily, Beijing, April 20-Reporter Chen Liping’s new revised draft of the Food Safety Law stipulates that formula food for special medical use should be registered by the food and drug supervision department of the State Council.

????Formula food for special medical use is a special food suitable for people with specific diseases. The current food safety law and the second review draft of the revised draft do not stipulate this kind of food. For a long time, China has implemented the registration management of this kind of food according to drugs. Up to now, 69 drug approval numbers of enteral nutrition preparations have been approved. In 2013, the National Health and Family Planning Commission promulgated the national standard of formula food for special medical use, which was included in the food category. China food and drug administration proposed that the formula food for special medical use is to meet the special needs of people with specific disease states. Unlike ordinary food, it has high safety requirements and needs to be used under the guidance of doctors. It is suggested that it should be clearly registered and managed in this law to avoid the lack of supervision. The National Health and Family Planning Commission suggested that this kind of food should be managed according to the standard of ordinary food.

????The Law Committee of the National People’s Congress believes that it is necessary to maintain the current practice and implement registration management for this kind of food in order to ensure the dietary safety of people with specific diseases. Accordingly, it is suggested to add the above provisions.

????Infant milk powder formula or registration system

????Legal Daily, Beijing, April 20-Reporter Chen Liping, the Law Committee of the National People’s Congress, after research, believes that the registration management of infant formula milk powder is conducive to ensuring the safety of this kind of special food. If the relevant parties in the State Council have agreed to implement registration management, it is suggested that the relevant provisions of the revised draft can be revised accordingly.

????The original revised draft stipulates that the formula of infant formula milk powder shall be put on record for management.

????China food and drug administration pointed out that at present, there are too many formulas of infant formula milk powder in China, and there are nearly 1,900 formulas in China, with an average of more than 20 formulas for each enterprise, while such enterprises abroad generally have only two or three formulas. Some enterprises, for marketing, randomly formulate formulas that have no scientific and technological content and have no special significance for the growth and development of infants. In order to ensure safety, it is suggested that the formula of infant formula milk powder should be registered and managed. Because this issue involves the newly-established administrative license, relevant parties in the State Council are demonstrating it according to the regulations.

????The original revised draft stipulates that infant formula milk powder shall not be produced by entrustment, OEM or sub-packaging. Some deputies to the National People’s Congress, the Ministry of Commerce, the Ministry of Industry and Information Technology, the public and some foreign countries have suggested in the Chinese Chamber of Commerce that entrustment and OEM are internationally accepted modes of production, which are prohibited by law and do not conform to the laws of the market economy. In particular, it is not feasible to prohibit the import of infant formula milk powder produced by entrustment and OEM abroad into China, and it is easy for manufacturers to evade it through joint ventures and cooperative production. It is suggested that this should not be stipulated.

????After research, the Law Committee of the National People’s Congress suggested adopting this opinion, deleting the stipulation that infant formula milk powder should not be produced by entrustment or OEM, and retaining the stipulation that infant formula milk powder should not be produced by sub-packaging.

(2023yearfourmoon18Day)

　

Shenzhen Satellite TV reporter:

　

What are the reasons for the rebound in industrial production in the first quarter? What positive changes have taken place in industrial production and operation? What do you think of whether industrial production will continue to accelerate next? Thank you.

　

CCTV reporter from the Central Radio and Television General Station:

　

In the first quarter of this year, China’s economy showed a trend of stabilization and recovery. What are the main characteristics? How do you evaluate the economic performance in the first quarter? Thank you.

　

American International Market News Agency reporter:

　

ChinathreeThe export was strong in June, and the data was higher than expected. Do you think this strong momentum is sustainable?

　

　

Reuters reporter:

　

Production data inthreeMay reached a gratifying level, and now production has returned to the pre-epidemic level, but consumption is still sluggish, leading to the imbalance of economic recovery. Will new policies be introduced to balance this situation? How can we persuade China consumers to spend more instead of putting more money in the bank?

　

Japan Economic News reporter:

　

aboutCPIThe problem.threeMonth coreCPIYear on year increase0.7%Although the economy began to recover after the adjustment of epidemic prevention measures, the coreCPIThe year-on-year increase is still relatively low. How does the National Bureau of Statistics view the core?CPIThe main reason for stagnation? Is there deflation risk in China’s economy? Thank you.

　

First Financial Reporter:

　

How do you evaluate the investment data in the first quarter? Recently, private investment has been at a low level and only increased in the first quarter.0.6%What are the reasons?

　

Russian News Agency reporter:

　

It is understood that the consumption of China during the epidemic is rightGDPThe contribution of growth has declined. Excuse me, what is the situation now? What kind of forecast does the National Bureau of Statistics have? Thank you.

　

Japan’s Kyodo News reporter:

　

What is the economic outlook in the second quarter? Is it expected that the economic data will get better in the second quarter of this year? If there are risks, what are the main aspects?

　

The Paper reporter:

　

Current ChinaPPIThe year-on-year negative growth for six consecutive months, what does the National Bureau of Statistics think?PPIWhat is the trend? Thank you.

　

Voice of China reporter from Central Radio and Television General Station:

　

Since the beginning of this year, the service industry has shown an accelerated recovery trend. What do you think of the main reasons? How do you judge this growth trend? What is the trend of service industry in the next stage? Thank you.

　

Beijing News reporter:

　

This year’s employment season has attracted much attention.2023The national college graduates are expected to reach1158Ten thousand people, this year Beijing master’s degree graduates surpassed undergraduate graduates for the first time. From the data of the first quarter, how do you evaluate the job market prospects this year?

　

　　Beijing Youth Daily reporter learned from GlaxoSmithKline, a bivalent HPV vaccine manufacturer, that its bivalent HPV vaccine "sirrah Shi" was approved for new vaccination, and the vaccination age was extended to 9-45 years old. At present, there are two kinds of HPV vaccines that can be vaccinated in this city, bivalent HPV vaccine and tetravalent HPV vaccine, of which the tetravalent vaccination age is 20-45 years old.

　　At the end of the year, 9-valent HPV vaccine is expected to land more.

　　At present, there are three kinds of HPV vaccines listed in China: bivalent, bivalent and bivalent, and bivalent and bivalent can be vaccinated in Beijing. On April 29th, National Medical Products Administration announced that it had conditionally approved the marketing of 9-valent HPV vaccine for preventing cervical cancer. However, from the time the vaccine is approved for listing in China to the time it can be vaccinated, it must go through the links of online price limit, procurement announcement, bidding and evaluation, and then the CDC at all levels will formally place an order for procurement and sales. Many insiders predict that the 9-valent HPV vaccine is expected to land in many places in China at the end of the year.

　　Among them, "valence" represents the kind of virus that can be prevented by vaccine. A bivalent vaccine can prevent infection by HPV16 and HPV18 viruses. International research data show that more than 70% of cervical cancer is caused by these two viruses. The tetravalent vaccine can prevent HPV infection of types 6, 11, 16 and 18. Although HPV6 and HPV11 are not high-risk HPV viruses of cervical cancer, they can cause vulvar condyloma acuminatum. Nine-valent vaccine is aimed at nine subtypes of HPV6, 11, 16, 18, 31, 33, 45, 52 and 58. International research data show that nine-valent vaccine can prevent 90% of cervical cancer.

　　The 9-valent HPV vaccine has not been vaccinated in Beijing yet.

　　At present, the vaccination clinic of the community health service center in this city can make an appointment for HPV vaccination. Official website of Beijing Municipal Health Planning Commission and Beijing Municipal Center for Disease Control and Prevention has the address, appointment telephone number and opening hours of vaccination clinics of community health service centers.

　　HPV vaccine is usually administered in three injections for a total of six months to be effective. The target of bivalent HPV vaccine is the female population aged 9 -45, and the immunization program is one dose at the 0 th, 1 ST and 6 th month respectively. Four-valent vaccination targets were 20 -45 years old, and the immunization program was inoculated with one dose at the 0 th, 2 nd and 6 th months respectively. At present, the approved vaccination targets in China are women aged 16-26, and the immunization program is to vaccinate 1 dose at the 0 th, 2 nd and 6 th month.

　　Because it is a second-class vaccine, the vaccination of HPV vaccine is at its own expense. Among them, the price of bivalent HPV vaccine in 580 yuan is 1,740 yuan. The 4-valent HPV vaccine is 798 yuan/piece, and the price of 3 pieces in the whole process is 2394 yuan. The 9-valent HPV vaccine has not yet been vaccinated in Beijing.

　　Choose different valence vaccines according to their age and economic situation.

　　National Medical Products Administration suggested that the public can choose to vaccinate HPV vaccine with different valence types according to their age and economic situation. HPV vaccination is best before women have their first substantive sexual contact. The recommended age in the United States is 9-26. But even if you have had sex, you can still be vaccinated. It should be reminded that regular screening is still needed after vaccination regardless of bivalent vaccine, tetravalent vaccine or nine-valent vaccine. Existing vaccines, including the 9-valent vaccine, cannot prevent all high-risk HPV. Moreover, there may be a small number of high-risk HPV that have not been identified at present, and of course there is no targeted vaccine.

　　Text/Reporter Zhang Xiaomei Zhao Xinpei Photo courtesy/vision china

　　related news

　　The 9-valent cervical cancer vaccine will be launched soon.

　　The first domestic nine-valent cervical cancer (HPV) vaccine is expected to be vaccinated in Hainan today. At the end of April this year, National Medical Products Administration conditionally approved the marketing of nine-valent cervical cancer vaccine for preventing cervical cancer. The vaccine is suitable for women aged 16 to 26. The industry believes that it will take some time from the current "conditional" approval to the nationwide normal vaccination.

　　Hainan Boao Hejia International Medical Center recently announced that it will open a nine-valent HPV vaccine appointment for the whole country from now on, and the first shot will be vaccinated on May 30. The relevant person in charge of Hejia said, "Hejia is the only institution in Hainan that can make an appointment and vaccinate the nine-valent HPV vaccine. According to the current appointment, we have arranged 15 vaccinators to vaccinate on May 30." It is understood that the nine-valent cervical cancer vaccine immunization program is to vaccinate three needles in the 0 th, 2 nd and 6 th months.

　　The Hainan Provincial Health Planning Commission recently announced that the first batch of about 2,000 nine-valent HPV vaccines has arrived in Qionghai. The first batch of vaccines can be inoculated for 2000 people, with a total of 6000 vaccines. It is reported that the winning bid price of two specifications of the nine-valent HPV vaccine is 1298 yuan/piece, and the total amount of three injections is 3894 yuan. Text/reporter Zhao Xinpei

　　News memory

　　What is HPV vaccine?

　　HPV is the abbreviation of the English name of "human papillomavirus". There are more than 100 members in the HPV family, some of which are closely related to malignant tumors, and are called high-risk HPV.

　　The probability that a woman who has sex has been infected with HPV in her life is as high as 40%-80%. However, more than 80% of HPV infections will be cleared naturally within 8 months, and only a few persistent high-risk HPV infections can cause cancer for more than 2 years.

　　Among those who continue to be infected, only a few people will develop cervical precancerous lesions, and only a few of them will develop cancer.

　　Therefore, for most people, being infected with HPV virus is like "getting a cold in the cervix", so don’t be too nervous and afraid.

　　HPV vaccine is the first vaccine to prevent tumor in the world, and human beings try to eliminate a cancer through vaccine for the first time. This vaccine uses a special protein shell on the virus to trigger human immunity. Therefore, the vaccine itself is not a virus, but a protein, which has no virus function and will not cause virus infection. Text/reporter Zhang Xiaomei

Cctv news On April 5th, the "Ode to Heroes — Shenyang 2023 Qingming Thousand People Memorial Volunteer Heroes Conference was held in Shenyang Martyrs Cemetery to Resist US Aggression and Aid Korea.

At the event, all the staff stood in silence in front of the monument to the unknown martyrs. Accompanied by the "Flower Song", the participants presented wreaths and arranged ribbons to the Monument to the Martyrs to Resist US Aggression and Aid Korea. Deng Sui, president of the Volunteer Research Association, Zhang Yin, executive director of the Shaanxi Chamber of Commerce in Liaoning Province, and Deng Qiping, director of the Martyrs’ Descendants Center, and other representatives expressed their deep memory and high respect to the volunteers.

Deng Sui, president of the Volunteer Research Association of the China Strategy and Management Research Association, said that it is even more different to come to the Shenyang Martyrs Cemetery to resist US aggression and aid Korea as a descendant of the Volunteers. Even in times of peace, we should still remember history. At present, the Volunteer Research Association is planning "The Republic will not forget" — — Theme series activities to commemorate the 70th anniversary of the victory of the War to Resist US Aggression and Aid Korea. At the same time, we will cooperate with the Propaganda Department of Liaoning Provincial Party Committee to film "Winning Shangganling". It aims to better carry forward the revolutionary spirit and noble quality of the older generation of proletarian revolutionaries who are brave, tenacious, fearless and dedicated. Let young people resonate with the spirit of volunteers through various forms of activities, inherit the spirit of heroism and heroism with practical actions, and continue the red blood.

Explanation of "Proposal of Hainan Provincial Committee of the Communist Party of China on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target for 2035 (Discussion Draft)"
(December 3, 2020)
Shen Xiaoming

Comrades:

Entrusted by the Standing Committee of the Provincial Party Committee, I made an explanation to the plenary session on the drafting of the Proposal of Hainan Provincial Committee of the Communist Party of China on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target for the Year 2035 (discussion draft) (hereinafter referred to as the Proposal Draft).

I. Drafting process of proposal draft

The "Fourteenth Five-Year Plan" period is the first five years for China to build a well-off society in an all-round way and realize the first century-long struggle goal, and it is also the key five years for our province to build a free trade port with China characteristics with high quality and high standards. The provincial party committee regards the preparation of the 14th Five-Year Plan as a major political task this year, and takes it as an important premise to learn and understand the spirit of the series of important speeches and important instructions made by the Supreme Leader General Secretary on the preparation of the 14th Five-Year Plan and on Hainan’s work. On September 27th, the fourth (enlarged) meeting of the Financial and Economic Committee of the Provincial Party Committee and the meeting of the drafting group of the "14th Five-Year Plan" of the Provincial Party Committee were held to study the important speeches made by the General Secretary of the Supreme Leader at five symposiums, including entrepreneurs, grassroots representatives and experts in the economic and social fields, and the important guiding spirit of the online consultation activities for the "14th Five-Year Plan". On October 30th and 31st, the Standing Committee (enlarged) meeting of the provincial party committee and the special study meeting of the provincial party committee were held respectively to convey and implement the important speech of the Supreme Leader General Secretary and the spirit of the Fifth Plenary Session of the 19th CPC Central Committee, and effectively unify thoughts and actions with the decision-making and deployment of the CPC Central Committee.

The drafting of the proposal was carried out under the direct leadership of the Standing Committee of the Provincial Party Committee. As early as April 22nd, the Standing Committee of the Provincial Party Committee deliberated and adopted the Basic Ideas of the 14th Five-Year Plan of Hainan Province. On July 20th, the provincial party committee set up the drafting group of the "14th Five-Year Plan" to strengthen the organization and leadership of the drafting of the planning proposal. During the period, the provincial party committee made many special studies, and relevant provincial leaders also hosted special planning symposiums in different categories.

In the process of drafting the proposal, we always keep in mind the spirit of the important speech and important instructions of the Supreme Leader General Secretary on the preparation of the 14 th Five-Year Plan, persist in promoting democracy, open the door to ask questions and brainstorm ideas, and fully mobilize the enthusiasm of all sectors of society to participate in the preparation of planning proposals. From late August to mid-September, the responsible comrades of the provincial party committee held special symposiums to listen to the opinions and suggestions of provincial veteran cadres, party representatives, deputies to the National People’s Congress, CPPCC members, democratic parties and personages without party affiliation, entrepreneurs and experts and scholars. From late July to early September, the drafting group went deep into cities and counties and Yangpu Economic Development Zone to carry out research, and conducted online consultation activities on the preparation of the 14 th Five-Year Plan on Hainan Daily Client, Nanhai Net and Hainan Learning Platform, a "learning power", and widely listened to opinions and suggestions from all sides. On September 27th, a meeting of the drafting group of the "14th Five-Year Plan" was held to listen to the opinions of the members of the four leading bodies and the drafting group. On October 9th, we solicited opinions from the party committees of cities and counties, 82 provincial party committees, relevant departments of provincial state organs, relevant people’s organizations, and party groups (party committees) of relevant central units stationed in Qionglai. After the Fifth Plenary Session of the 19th CPC Central Committee, it was further revised in the light of the central "14th Five-Year Plan" proposal. During the drafting period, I solicited opinions from provincial leaders such as the Standing Committee of the Provincial Party Committee twice. After summarizing, there were 1314 revised opinions from all sides, and the drafting group carefully sorted out, analyzed one by one and deliberated repeatedly, and absorbed and adopted 996 opinions, with an adoption rate of 75.8%.

Judging from the feedback from soliciting opinions, everyone thinks that the main theme of the proposal draft is clear and prominent, the goal is ambitious and pragmatic, and the task deployment direction is clear, which provides an important basis for compiling the Outline of the 14 th Five-Year Plan. Everyone also fully affirmed the achievements made in the economic and social development of our province during the Thirteenth Five-Year Plan period. They believed that the past five years were the five years with the highest morale, the most energetic and the most outstanding achievements in the whole province, and the five years with the greatest efforts, the most achievements and the most obvious results in comprehensively deepening reform and opening up. In particular, the CPC Central Committee and the State Council issued the "Overall Plan for the Construction of Hainan Free Trade Port" (hereinafter referred to as the "Overall Plan"), which endowed Hainan with new major responsibilities and missions for reform and opening up, and Hainan ushered in a once-in-a-lifetime historical opportunity; The policy effects such as duty-free shopping on outlying islands and visa-free landing have been continuously enlarged, 11 key parks have been listed simultaneously, and the free trade port policy dividend has been continuously released; The modern industrial system supported by the three leading industries has been accelerated, and the proportion of service industry has increased from 54% to more than 60%, and the high-quality economic development has taken solid steps; Decisive victory was achieved in tackling poverty, with 600 poverty-stricken villages listed, and 649,700 poverty-stricken people who set up files and set up cards were all lifted out of poverty; The provincial "multi-regulation integration" reform has achieved remarkable results; "Five networks" infrastructure upgrading, etc. It is believed that these achievements are the result of the correct leadership of the CPC Central Committee with the Supreme Leader as the core, the result of the concerted efforts of Party organizations at all levels in the province, all party member and people of all ethnic groups, and have laid a solid foundation for building a free trade port with high quality and high standards.

In the process of soliciting opinions, various parties put forward many good opinions and suggestions, mainly in the following ten aspects. First, further emancipate the mind, boldly reform and innovate, encourage cadres to take responsibility, and live up to the ardent expectations of the CPC Central Committee and the Supreme Leader General Secretary for Hainan; Second, under the background of free trade port construction, the economic growth rate should be faster during the 14 th Five-Year Plan period; Third, pay close attention to the implementation of the first-stage key tasks identified in the "Overall Plan" and start the island-wide customs clearance operation as soon as possible; The fourth is to closely follow the theme of high-quality development, grasp the connotation of the new development pattern, and reflect Hainan’s responsibility; Fifth, the proportion of modern service industry should be further improved, and a number of 100-billion-level and a number of 10-billion-level parks should be built to cultivate the parks into "locomotives" for the construction of free trade ports; Sixth, benchmark Beijing, Shanghai, Guangzhou, Shenzhen and other advanced regions to create a first-class business environment; Seventh, adhere to the priority development of agriculture and rural areas, and realize the effective connection between consolidating and expanding the achievements of poverty alleviation and rural revitalization; Eighth, adhere to the concept of system, and further promote "a game of chess in the whole province and the urbanization of the whole island"; The ninth is to build a high-level national ecological civilization experimental zone to promote a comprehensive green transformation of economic and social development; Tenth, adhere to the people-centered, and solve the people’s livelihood issues such as prices, education and medical care that people are generally concerned about.

On November 18th, the Standing Committee of the Provincial Party Committee held a special meeting to consider the draft proposal. According to the opinions of the meeting of the Standing Committee of the Provincial Party Committee, the drafting group revised the draft proposal again and formed a draft proposal submitted to this plenary session for consideration. It can be said that the proposal draft is the result of the provincial party Committee’s full development of democracy and cohesion, and it is the crystallization of the collective wisdom of all levels, departments and all walks of life in the province.

II. Main considerations and basic framework of the proposed draft

The overall consideration in drafting the proposal draft is to fully implement the series of important speeches and instructions of the Supreme Leader General Secretary on Hainan’s work, the No.12 Document of the Central Committee and the spirit of the Overall Plan, thoroughly implement the decision-making arrangements made by the Fifth Plenary Session of the 19th CPC Central Committee, closely integrate the reality of Hainan, grasp the new development stage, adhere to the new development concept, build a new development pattern, and take on new responsibilities, show new actions and make new contributions with practical actions of building a free trade port with high quality and high standards. In the process of drafting the proposal, the following principles have been grasped: first, the combination of goal orientation and problem orientation; second, the combination of taking the current situation into account and giving consideration to the long term; third, the combination of comprehensive planning and highlighting key points; fourth, the combination of qualitative analysis and quantitative analysis; and fifth, the combination of giving full play to advantages and filling shortcomings to formulate a forward-looking, strategic and practical planning proposal.

The draft proposal consists of thirteen parts, divided into three sections. The first part is a general introduction, including the first and second parts, which mainly expounds the decisive achievements in building a well-off society in an all-round way, the new opportunities and challenges in the new development stage, the long-term goals in 2035, and the guiding ideology, principles and main goals of economic and social development during the 14 th Five-Year Plan period. The second part is a sub-discussion, which expounds the key tasks of economic and social development during the 14 th Five-Year Plan period in different fields, arranges 10 parts, and clarifies the working ideas and key tasks in key areas such as free trade port construction, industrial development, opening up, scientific and technological innovation, rural revitalization, island-wide urbanization, cultural construction, green development, social construction and rule of law construction, and makes deployment arrangements. The third part is the conclusion, including the thirteenth part and the conclusion, which mainly expounds the contents of strengthening the centralized and unified leadership of the party, building a team of high-quality professional cadres, deepening the reform of the talent system and mechanism, persevering in rectifying discipline and fighting corruption, giving full play to the advantages of the party’s United front, and improving the planning and implementation mechanism.

Third, several key issues that need to be explained

The draft proposal puts forward some major arrangements and arrangements, and here are some brief explanations.

(1) Building Hainan Free Trade Port with high quality and high standards. The construction of a free trade port with China characteristics in Hainan is an important measure of reform and opening up, which was personally planned, deployed and promoted by the Supreme Leader General Secretary. Every step of the construction of the free trade port embodies the care and love of the Supreme Leader General Secretary and the CPC Central Committee. Since "April 13th", General Secretary of the Supreme Leader has given important instructions on the construction of Hainan Free Trade Port for 18 times. In particular, on May 28th this year, General Secretary of the Supreme Leader made important instructions on the construction of Hainan Free Trade Port. At the beginning of October, we gave instructions on the report on the construction of Hainan Free Trade Port; At the opening ceremony of the 3rd China International Import Expo(CIIE) on November 4th, it was pointed out that the construction of Hainan Free Trade Port started smoothly. China will effectively play the leading role of free trade pilot zone and free trade port "; On November 19th, Hainan Free Trade Port was mentioned again in the keynote speech of APEC Business Leaders Dialogue. The central "14th Five-Year Plan" proposal also emphasizes "steadily promoting the construction of Hainan Free Trade Port and building a new highland for opening to the outside world". The ardent expectations of the Supreme Leader General Secretary and the CPC Central Committee and their deep concern for Hainan people have greatly enhanced the confidence and determination of the broad masses of cadres and people in the province to build a free trade port.

It is the core, the most important and the most urgent goal and task of Hainan during the Tenth Five-Year Plan period to thoroughly implement the spirit of the series of important instructions of the Supreme Leader General Secretary on the construction of Hainan Free Trade Port, do a good job in the implementation of the Overall Plan and go all out to build a free trade port. With regard to the attitude and determination to implement it, the provincial party committee has repeatedly stressed that "it is urgent and not slow", and it must have a sense of crisis and urgency, otherwise it will miss the historic development opportunity. In terms of ideas and methods of implementation, we should put system integration and innovation in a more prominent position, connect with international high-level economic and trade rules, and maximize the free and convenient flow of production factors. In grasping the pace and progress of implementation, we should pay close attention to the "control project" and necessary conditions for starting the island’s customs clearance operation before 2025, grasp the relationship between "first-line" liberalization and "second-line" management, and strive for early customs clearance operation.

Therefore, the draft proposal takes accelerating the implementation of the first phase of the construction of the free trade port as the top priority, building the infrastructure, supervision facilities and information systems of open ports and "second-line ports" with high standards, accelerating the implementation of major policies such as "five freedoms, convenience, safety and order", planning major projects, promoting major innovations, and making specific arrangements for achieving more early harvest and early customs clearance operation.

(2) On promoting high-quality development. The central "14 th Five-Year Plan" suggests that the theme of economic and social development during the "14 th Five-Year Plan" period should be to promote high-quality development. High-quality development is a development that can meet the people’s growing needs for a better life, embodies the new development concept, and is a development in which innovation becomes the first driving force, coordination becomes the endogenous feature, green becomes the universal form, openness becomes the only way, and sharing becomes the fundamental purpose. Promoting high-quality development is the fundamental requirement for determining development ideas and formulating policies and measures at present and in the future.

To promote high-quality development, we must implement the new development concept to the letter. In terms of innovation and development, we should adhere to the core position of innovation in the overall situation of modernization, emancipate our minds, make bold innovations, build a distinctive innovation platform, accelerate the construction of "smart Hainan", and build a smart benchmark for global free trade ports. In terms of coordinated development, starting from the outstanding problems of unbalanced and uncoordinated development, we will adhere to the principle of "a chess game in the whole province and the whole island being integrated into the same city" and promote the coordinated development of regions, urban and rural areas, material civilization and spiritual civilization, and economic construction and national defense construction. In terms of green development, we should practice the concept of "Lucid waters and lush mountains are invaluable assets", fully implement the rectification measures of feedback from the central environmental protection inspector and the national marine inspector, and deepen the six special rectification of the ecological environment. We should resolutely reject projects that destroy the ecological environment, even if they create more GDP and more tax revenue, and we should not "find vegetables in the basket" to promote the formation of a green production lifestyle and ensure that the ecological environment can only be better, but not worse. In terms of opening up and development, we should stick to opening up first, build a new highland for opening up to the outside world, build an important hub for participating in the domestic and international double cycle, deeply integrate into the construction of the "Belt and Road", actively implement and serve the regional comprehensive economic partnership agreement, and make Hainan an important open gateway for China. In terms of shared development, we should take the realization, maintenance and development of the fundamental interests of the overwhelming majority of the people as the starting point and the end result of development, and ensure that the dividends from the construction of the free trade port will benefit all the people more fairly.

To promote high-quality development, we must maintain a relatively fast development speed. In soliciting opinions, many comrades suggested that the development speed should be faster under the background of building a free trade port, and live up to the care and love of the CPC Central Committee and the earnest expectations of the people of the whole province. During the "14th Five-Year Plan" period, the economic development of our province is expected to achieve a relatively high growth rate, mainly due to five considerations. From the mission, Hainan shoulders the great mission of building a free trade port with China characteristics entrusted by the CPC Central Committee, and the effectiveness of fulfilling the mission must be reflected in the achievements of development. From the basic point of view, we have made remarkable achievements during the "Thirteenth Five-Year Plan" period, especially the continuous improvement of the infrastructure of the "five networks", the continuous optimization of the industrial structure and investment structure, and the continuous improvement of economic quality and core competitiveness. From the trend, Hainan should rely on the domestic big market, give full play to the advantages of the free trade port policy, actively participate in promoting the construction of a new development pattern, do a good job in Hainan articles, and make Hainan contributions. From the main point of view, there are currently more than 1.159 million market players in the province. It is estimated that from April 13th, 2018 to April 13th next year, the number of new market players is expected to exceed the sum of the past 30 years, reflecting the market’s confidence in the free trade port and its enthusiasm for participating in Hainan’s development, and the momentum is still growing. From the perspective of layout, the reform of "multi-regulation integration" has been deepened, the direction of industrial development has become clearer, and a number of controlling, basic and leading projects such as "Smart Hainan" have been accelerated. This has provided a solid support for the realization of high-speed growth during the 14 th Five-Year Plan period.

To promote high-quality development, we must further optimize the economic structure. The "April 13th" important speech of the Supreme Leader, the 12th Document of the Central Committee and the General Plan all put forward clear requirements for building a modern economic system. Hainan should take the development of tourism, modern service industry and high-tech industry as the leading factor, and emphasize the all-round development of people to fully stimulate the vitality and creativity of development. From the perspective of the world’s major free trade ports, the service industry occupies an important position in the modern industrial system. For example, the added value of the service industry in Singapore and Dubai accounts for more than 70% of the domestic or regional GDP, and Hong Kong has reached more than 90%. According to the actual situation of our province, the modern service industry has the fastest development speed and the greatest potential, and it is the leading industry that drives the economic growth of our province. To this end, the proposed draft proposes to aim at the international advanced level, promote the optimization and upgrading of the service industry, focus on the development of modern service industries such as trade in goods and services, modern logistics and modern finance, and form an industrial structure dominated by a service-oriented economy. By 2025, the added value of the service industry will reach more than 65%, creating a model for high-quality development.

(3) Promoting the construction of a new development pattern. The Fifth Plenary Session of the 19th CPC Central Committee clearly proposed to speed up the construction of a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other. This is a major decision made by the CPC Central Committee with the Supreme Leader as the core according to the changes in China’s development stage, environment and conditions, and it is a strategic choice to adapt to the new requirements of China’s development stage and shape new advantages in international cooperation and competition. The Fifth Plenary Session of the 19th CPC Central Committee demanded that to build a new development pattern, on the one hand, we should seize the strategic base point of expanding domestic demand, promote structural reform on the supply side, improve the adaptability of the supply system to domestic demand, and form a higher level dynamic balance of demand pulling supply and supply creating demand; On the other hand, the new development pattern is an open domestic and international double cycle. We should open wider to the outside world at a higher level, make China a powerful gravitational field to attract high-quality global resource elements, and promote mutual benefit and common prosperity and development between China and other countries.

How to grasp the strategic connotation of accelerating the construction of a new development pattern from the overall situation and strategic height, and how to play a leading and driving role in the new development pattern, Hainan should focus on the following three aspects.

The first is to create an open new highland. Hainan, adjacent to Southeast Asia, has the advantages of utilizing two domestic and international markets and resources, superimposing a free trade port policy with global influence, and is fully qualified to build a regional international trade center, connecting the two major domestic and international cycles, providing consumers with more and better products and services, and leading and creating richer new demands; We have the conditions and advantages to lead in the double cycle and better form new advantages in participating in international economic cooperation and competition.

In terms of opening wider to the outside world, it is necessary to meet the international high-level economic and trade rules, promote the free and convenient flow of trade, investment, capital, personnel entry and exit, and transportation, integrate into the global industrial chain and international division of labor, and attract global resource elements to gather; It is necessary to strengthen cultural exchanges and communication with foreign countries, promote culture to go abroad, and enhance the attractiveness of cultural products. Accordingly, the proposed draft puts forward measures such as building an international shipping hub and aviation hub for the new land-sea passage in the west, building a four-hour and eight-hour flight economic circle and building a platform for cultural, educational, agricultural and tourism exchanges on the 21st century Maritime Silk Road.

In terms of opening wider to the outside world, we should overcome the unfavorable factors of raw materials and markets, give full play to the advantages of "relying on the super-large domestic market and hinterland economy", promote the coordinated development and strategic docking between regions, and guide mainland enterprises to develop headquarters economy, develop new formats and open up new markets in Qionglai. Accordingly, the draft proposal puts forward measures such as promoting the coordinated development with Guangdong-Hong Kong-Macao Greater Bay Area, deepening the cooperation between Guangdong, Guangxi and Qiongzhou, and building the Qiongzhou Strait Economic Belt.

The second is to build an international tourism consumption center with world influence. China has a population of 1.4 billion, the per capita GDP has exceeded $10,000, and the middle-income group has exceeded 400 million. It is the largest and most potential consumer market in the world. Under the influence of the shrinking global market and the COVID-19 epidemic, the importance of expanding domestic demand as a strategic basis is even more prominent. Hainan has a unique ecological environment and rich tropical resources, and tourism is Hainan’s beautiful business card. During the Golden Week of November this year, the amount of duty-free shopping in the province’s outlying islands reached 1.04 billion yuan, a year-on-year increase of 148.7%. During the "Fourteenth Five-Year Plan" period, we should actively integrate into the domestic cycle, make good use of the "golden signboard" for duty-free shopping on outlying islands, stimulate domestic demand, and attract Chinese residents to spend overseas; It is necessary to practice hard to enhance the competitiveness and attractiveness of tourism, attract the world’s top consumer brands to settle in and lead the international tourism consumption trend; It is necessary to promote the integration of tourism and culture, develop new cultural consumption formats, and make the people of the province feel more experienced and the people of the whole country feel more gained. Therefore, the draft proposal proposes measures such as holding the China International Consumer Goods Expo at a high level, creating the first destination to replace outbound tourism and shopping in China, attracting famous events to settle down, promoting the construction of cruise tourism pilot zone and yacht industry reform, development and innovation pilot zone, and strengthening cultural entertainment, festivals and exhibitions.

The third is to expand and optimize effective investment. Investment is the key support for steady growth, structural adjustment and employment promotion, and it is also the stabilizer and booster for economic and social development. The construction of Hainan Free Trade Port must be promoted by one project and one investment. To accelerate the construction of a new development pattern, we must give play to the key role of investment in optimizing the supply structure. Since "April 13th", we have strengthened the project investment to promote the construction of the free trade port, and adhered to the principle of "bi-monthly centralized contract signing and single-month centralized construction". In the past two years, 1,331 projects have been started intensively with a total investment of 607.7 billion yuan, achieving a smooth start in the construction of the free trade port. In the first three quarters of this year, the province’s fixed assets investment increased by 8.4% year-on-year, ranking fifth in the country in terms of growth rate. However, the construction of free trade port still needs a lot of investment, especially in key parks, "five networks" infrastructure, new industrialization, informationization, urbanization, agricultural modernization and public services, and we still have great potential. During the "Fourteenth Five-Year Plan" period, we must further optimize the investment structure, maintain a reasonable growth of investment, give play to the role of government investment, stimulate the vitality of private investment, and speed up the filling of shortcomings. To this end, the proposed draft proposes to implement a number of major infrastructure projects, lay out new infrastructure in advance, and build a modern infrastructure system; Promote new urbanization with people as the core, implement urban renewal actions, and steadily promote the transformation of old urban areas, shanty towns and old communities; Fill in the shortcomings and weaknesses of urban and rural public infrastructure construction and improve urban and rural public service capabilities.

(four) on the "Fourteenth Five-Year Plan" period and the economic development goals by 2035. When determining the economic development goals, we conscientiously implement the spirit of the Fifth Plenary Session of the 19th CPC Central Committee, maintain a high degree of consistency with the No.12 Document of the Central Committee and the Overall Plan, and fully consider the development environment at home and abroad and the reality of our province, so as to be both inspiring and practical.

On the economic development goals during the Tenth Five-Year Plan period. In the process of soliciting opinions, some cities, counties, departments, experts and scholars clearly put forward that the economic development of our province should achieve a relatively high growth rate during the 14 th Five-Year Plan period. General Secretary of the Supreme Leader pointed out in the explanation of the central "14th Five-Year Plan" proposal that it is entirely possible for the whole country to double its economic aggregate or per capita income by 2035. Considering our province’s small economy, strong late-comer advantage and lower per capita GDP than the national average, the drafting group, after careful study and calculation, believes that our province has the conditions, hope and potential to achieve a higher economic growth, and the regional GDP is expected to double by 2025. To this end, the draft proposal emphasizes the speed of development while guiding all aspects to focus on the quality and efficiency of development, and puts forward that the economic growth rate of our province during the 14 th Five-Year Plan period ranks among the top in the country, and the regional GDP achieves an average annual growth of more than 10%, and the per capita regional GDP ranks among high-income regions.

About the goal of economic development by 2035. Considering the continuous release of the free trade port policy dividend, our province’s economy is expected to maintain a relatively high growth rate in the next 15 years and achieve a historic leap. To this end, the proposed draft proposes that by 2035, our province should be at the forefront of the country in socialist modernization, and the system and operation mode of the free trade port will be more mature and become a new highland of China’s open economy; The economic aggregate and the per capita income of urban and rural residents have reached a new level; Build a modern economic system and form a number of trillion-dollar industries such as the Internet, consumption (including duty-free shopping), health and education, tourism, culture and sports; Initially build a beautiful new Hainan with economic prosperity, social civilization, ecological livability and people’s happiness.

The proposal of the provincial party committee mainly focuses on the general direction, and comprehensively considers various factors. The draft proposal adopts a qualitative expression with quantitative implications for the economic development goals during the "14th Five-Year Plan" period and by 2035. When compiling the Outline of the Tenth Five-Year Plan, corresponding quantitative targets can be put forward on the basis of careful calculation.

(5) On the construction of a people-centered free trade port. When General Secretary of the Supreme Leader visited Hainan in 2013, he called for speeding up the construction of a beautiful new Hainan with economic prosperity, social civilization, ecological livability and people’s happiness, which reflected the people-centered development thought. The Seventh Provincial Party Congress and the No.12 Document of the Central Committee all take the construction of a beautiful new Hainan as the development goal, with the aim of making the people live a good life and have a sense of gain, happiness and security. In June this year, the provincial party committee held an on-the-spot meeting to fully implement the important exposition of the Supreme Leader General Secretary on "Well-off society is not well-off, and the key is to look at fellow villagers", and to mobilize and redeploy Hainan to win the final battle of poverty alleviation and build a well-off society in sync with the whole country, also for this development goal.

During the "Thirteenth Five-Year Plan" period, we resolutely won the battle against poverty, and all the key counties in poverty alleviation and development in five countries took off their hats and won the excellent evaluation of the effectiveness of poverty alleviation for two consecutive years; Every year, more than 70% of fiscal revenue will be invested in people’s livelihood, 102 schools and 49 hospitals will be introduced, and a social security system covering the whole people will be basically completed. However, we should also be soberly aware that 80% of the land in our province is in rural areas, and more than 60% of the registered population is in rural areas. The development of agriculture and rural areas is not sufficient, and there is a big gap between urban and rural regional development and income distribution. This is the biggest provincial situation in Hainan and the biggest shortcoming in the construction of a free trade port. In the new journey of building a socialist modernized country in an all-round way, we must always adhere to the people-centered principle, continue to carry forward the spirit of the SAR of "being bold and daring to try, being the first, and working hard" and the spirit of "being rooted in the soil, persevering and selfless dedication", promote fairness and justice, and ensure that the fruits of reform and development benefit all the people. To this end, the draft proposal proposes to improve the income level of urban and rural residents, implement the employment priority policy, build a high-quality education system, improve the social security system, promote the construction of a healthy Hainan, improve the multi-level housing security and supply system, and effectively link the achievements of consolidating and expanding poverty alleviation with rural revitalization, so that all people will take solid steps towards common prosperity by 2035.

(six) on the prevention and resolution of major risks. In his important speech at the Fifth Plenary Session of the 19th CPC Central Committee, General Secretary of the Supreme Leader stressed that it is necessary to properly handle the relationship between development and security, and implement security development in the whole process of development. The General Secretary repeatedly told Hainan to strengthen the construction of risk prevention and control system, and made a series of important instructions on drawing lessons from three "ups and downs" in Hainan’s history and preventing and resolving risks, which provided important guidance for us to coordinate all work.

In recent years, the provincial party Committee has always adhered to the bottom line thinking and unswervingly promoted the work of preventing and resolving major risks. For example, in terms of real estate risk prevention and control, we have made a series of measures to regulate real estate with the determination of a strong man to break his wrist. From the implementation of the "two suspensions" policy in 2016 to the implementation of global purchase restriction in 2018, we will resolutely curb speculation and promote the sustained and healthy development of the real estate industry. In terms of risk prevention and control of goods trade, the Provisional Regulations on Anti-smuggling in Hainan Province was formulated and implemented, and the construction of provincial big data management bureau, data hall and social management information platform was accelerated, and three solid defense lines, namely, offshore, shoreline and island, were built, which formed a strong deterrent to all kinds of smuggling activities. In the aspect of ecological environment risk prevention and control, adhere to the principle that all new projects are not allowed to cause incremental pressure on the ecological environment to ensure that the ecological environment can only be better and not worse. In terms of risk prevention and control of social governance, Tiequan banned drugs and gambling, and carried out a special struggle to eliminate evil and ensure social harmony and stability.

With the deepening of the construction of the free trade port, the level of opening up is gradually improved, and the uncertainties and unstable factors are increasing, and the risks and challenges will become more severe. If these risks are not managed well, they will easily interfere, hinder and delay the comprehensive deepening of reform and opening up, and may even make directional mistakes. To this end, the proposed draft proposes to improve the governance ability to prevent and resolve various risks, focusing on risk prevention and control in trade, taxation, finance, data flow, public health, safety production and other fields to ensure that systematic risks do not occur.

(seven) on adhering to the concept of system. In his important speech at the Fifth Plenary Session of the 19th CPC Central Committee, General Secretary of the Supreme Leader emphasized that the concept of system is a basic thought and working method. China’s development environment is facing profound and complex changes, the problem of insufficient development imbalance is still outstanding, and the contradictions in economic and social development are complicated. We must plan and solve them from the perspective of system concept, and comprehensively coordinate and promote work in various fields and socialist modernization. The complexity, sensitivity and hardship faced by the construction of free trade port are no less than those at the beginning of reform and opening up. We must adhere to systematic planning and overall planning, resolutely break the piecemeal adjustment and piecemeal minor repairs, resolutely break the barriers between departments and regions, and resolutely break the restrictions of system blocks to achieve the unity of development quality, structure, scale, speed, efficiency and safety.

The proposed draft highlights forward-looking thinking, overall planning, strategic layout, and overall promotion, and runs through the whole text with the concept of system, emphasizing the integration and innovation of systems in a prominent position, initially establishing a free trade port policy system, and removing institutional and institutional obstacles that hinder the market-oriented allocation of production factors and the circulation of goods and services; Emphasize the adherence to "a game of chess in the whole province, the whole island being the same city" and establish a more effective new mechanism for coordinated regional and urban-rural development; Emphasize building a first-class business environment, adhere to the five-level secretary to optimize the business environment, and improve the working mechanism of party Committee leadership, government responsibility, participation of all parties and social supervision; Emphasis is placed on deepening the reform of the large-scale department system, and the matters with similar functions and similar business scope are relatively concentrated.

Comrades! It is the main task of this plenary session to consider and adopt the "14 th Five-Year Plan" and the long-term goal proposal for 2035. Doing this work well is of great significance to guiding the compilation of the Outline of the Tenth Five-Year Plan and leading the economic and social development during the Tenth Five-Year Plan period. Everyone should seriously think and discuss in depth, put forward constructive opinions and suggestions, and formulate a high-level planning proposal. Let’s make concerted efforts and brainstorm to make this plenary session a success!

Special feature of 1905 film network Undoubtedly, it exploded in this summer file.

Three-day screening, plus a week’s release, has accumulated nearly 1.9 billion at the box office, which is unprecedented for any film in the summer file. In the eyes of many people, the 2023 summer champion will change hands.

After all, the provisional summer champion, on the seventh day of the release, accumulated 1.261 billion at the box office. In contrast, the market feedback of "Put all your eggs in one basket" may be more prominent.

Only in combination with the current box office trend, "Disappeared She" ushered in the high point of the box office in the second weekend, which exceeded 335 million in a single day (July 1), while the latter film currently has the highest box office in a single day, which is 272 million on August 12. Judging from the activity of the overall trend, "put all your eggs in one basket" seems to be weaker than the former.

At present, the platform predicts that the box office of "Put all your eggs in one basket" is around 3.8 billion, while the box office of "Disappeared She" may eventually be within 3.6 billion. The numbers of the two are very close, and it is predicted that the box office is changing every day.

The outside world is also curious about how far these two stories, both set in Southeast Asia, can go in the end, and after half a month, who will win the championship in the summer of 2023.

Market Embodiment of Publicity Plus

The two films "Disappeared She" and "Put all your eggs in one basket" both surprised the outside world. More or less, they didn’t expect that these two films would have such high box office results.

Even though the release schedule of "Disappeared She" coincides with the Dragon Boat Festival, and this kind of explosion occurred in the week of last year, the expectations of "Disappeared She" in the early stage of the outside world are still low, and most people think that they are sad about the film by 1 billion.

As the "pioneer" of the summer file, Disappeared She didn’t have a large-scale screening in the early stage, but it started at 18 o’clock the day before the release, just like the movie Don’t Call me "Gambler" which started at the same time. "Disappeared She" still scored 36.66 million with 14.2% of the films, becoming the box office champion of the day.

The first battle was a success. In the three days of the Dragon Boat Festival, "Disappeared She" won more than 500 million box office results by "Tianshi", of which the attendance rate was as high as 18.3%, and the average number of people per game was 27.2, winning the other films in the schedule.

The biggest turning point of the film is June 23.

Many netizens put forward under the social platform of the pregnant woman who fell off a cliff in Thailand whether "She Disappeared" was adapted according to her story. The parties also gave a very positive response. "You are right. You don’t have to panic and admit your mistake. You came to Nanjing to get my authorization three years ago."

This reply caused a thousand waves, and "Disappeared She" soon caused various social effects on the Internet. Together with the ending song "Cage", it formed a wide-ranging circle, and finally even the content "Man Man" that appeared in the trailer was once again on the hot search.

According to relevant staff, many hot searches of this project are natural topics in the end, all of which are spontaneously fermented by netizens. In the end, "Disappeared She" ushered in the highest point in a single day on Saturday, the second week of its release — — 335 million.

According to the box office data platform, "She Disappeared" fell for three consecutive days from June 26th to 28th. It was at this stage that the platform forecast was adjusted to 3.3 billion, which was mistaken by netizens as an error in the platform algorithm. Finally, it was proved that the movie box office was even higher than this data.

On the other hand, the box office of "Put all your eggs in one basket" is more powerful as a whole.

Compared with the hot spots in the later period of Disappeared She, Put All Your Eggs on the Buckle actively put the social effects ahead.

In the past two years, rumors of "cutting the waist in northern Myanmar" have been common, and even many prototypes have appeared to tell the experience after being cheated to northern Myanmar. With the fermentation of related topics, "Put All Your Eggs" seems to have found a grasp, leveraging its strength, and quickly opened a breakthrough for the film.

In the early stage of "Put all your eggs in one basket", on the short video channel, the original artistic film and television content was presented in the form of pseudo-documentary, which attracted a lot of attention. According to Xiaole, who is engaged in propaganda work, "Put all your eggs in one basket" is a film with the highest data popularity in Tik Tok in recent years, and some people in the industry are studying it privately.

The pre-screening heat of the film got the best feedback in the screening stage, and it took three days to refresh the records of all kinds of film history, and the high attendance rate made the cinema take the initiative to join the show. Although the final screening has caused various disputes, the result of market behavior has led to relatively good results.

Only after the film was released, these forms of publicity were controversial. Douban’s score of 7.3 also fell to 7 after a week, which more or less affected the later fermentation of the film.

On the other hand, The Lost Woman, which also experienced a decline in word-of-mouth, dropped from the initial score of 7.5 to the present score of 6.4. However, to a large extent, social events in the later period became the key, and the audience’s understanding of the film was backward, which did not affect the film too much.

Market performance comparison

Back to the market performance, "Put All Your Eggs" and "Disappeared She" are very similar, but by comparison, "Disappeared She" is slightly better at present.

In the summer of 2023, the box office trend of most films has high single-day box office data in the weekend of the second week (including screening).

On July 1st, the box office of "Disappeared She" peaked at 335 million, while the current highest value of "Put All Your Eggs in One Egg" was 270 million (August 12th). In contrast, the latter’s stamina is not as strong as expected.

At the same time, in terms of box office proportion, although there are some large-scale screenings, "Disappeared She" still has an oligopoly advantage, with the highest box office proportion reaching 83.1%, while "Put All Your Eggs" is currently kept within 60% as a whole, which is closely related to the popularity of the recent file.

At the same time, The Disappeared She is far less powerful than "Put all your eggs in one basket" in the early stage of film arrangement, and the overall stability is about one-third of the market. With the results of screening, the film arrangement of "Put all your eggs in one basket" accounts for more than 40% soon after it started. However, with the rise of the box office in the later period, the film of "Disappeared She" has exceeded half of the market, which has not been achieved by "Put All Your Eggs on One Egg" at present.

In this summer, "contrarian decline" became a key point to prove the performance of the film market. Before and after The Disappearing Woman, there were five adverse falls. On the contrary, For the time being, Put all your eggs in one basket has no adverse fall performance, and the overall performance is very stable.

However, it can’t be ignored that there are only new films this week, and it is difficult to form box office pressure on "Put all your eggs in one basket" in terms of topic and volume. In addition, with the addition of the Qixi file on August 22, the peak of "Put all your eggs in one basket" has not yet arrived.

The possibility of a movie, sinking the market is still the key.

The data shows that "Disappeared She" is more favored by fourth-tier cities, while "Put All Your Eggs on One Egg" has been recognized by many second-tier cities. Only at the level of breaking the circle, "Put all your eggs in one basket" tends to the audience, and the proportion of male and female ticket buyers is almost half. Of course, this is closely related to the female topic of "Disappeared She" to a great extent.

"Put all your eggs in one basket" is still breaking box office records, and it is still unknown whether it can surpass "Disappeared She" in the future. But we expect to see the moment when the record is constantly being refreshed.

As I said before the film was released, I hope "She Disappeared" can heat up the market.

Needless to say, an excellent commercial film never only shines by itself, but also drives the whole market. We also hope that the end of the summer file of "Put all your eggs in one basket" will inject another dose of "fuel" into the movie market!

Activities are planned events with a purpose, such as attracting new users, brand exposure, giving back to users, improving user activity, etc., according to the existing operation rhythm or unexpected situations. Activities generally carry prizes or benefits, and often call some internal or external resources for promotion.

For the operation of the event, you need to be clear about two points: why and how.

Why do you do activities?

We have already said in "Don’t worry about making a plan for the activity operation, give me a reason to do the activity first". You should know what your purpose is and what your reason is.

So how to do the activities?

Activities are divided into online activities and offline activities.

For the specific operation process of online activities, please refer to "How to plan an online activity? There are five steps".

The online activities of the online part and the previous section basically overlap in general. Here, let’s briefly explain some precautions. The focus will be on offline execution. After all, many companies don’t have dedicated executives to do the execution work for every offline activity. In many cases, they still have to rely on the activity operation to coordinate the execution.

Also according to the previous routine, from the beginning.

Offline activities generally involve sales or BD, sponsorship, venues and so on, which need to be determined in advance. If there is no sales or BD department involved, unfortunately, these sales or BD tasks may be your job. Er … Because I don’t know much about how to be a qualified BD. So, let’s assume that someone will do the work.

What about after the sponsorship? You will become Party B in the operation of the activity, and all aspects such as the theme and rules of the activity may be bound by Party A. What you need to do is to be psychologically prepared for being abused by Party A, and all aspects of the activity must be communicated with Party A for confirmation. As the saying goes, the plan has been changed thousands of times, and it is still like the first love for Party A. Anyway, the final plan is still like this:

• activity themeThink it over in advance and negotiate with Party A. Anyway, it’s ultimately up to Party A’s uncle.
• activity time: Make a reservation in advance, negotiate with Party A, and consider whether the user’s time is convenient.
• site of activity: Listen to Party A’s uncle
• Active object: Your existing users or potential users are also potential users of Party A (this is one of the foundations of cooperation).
• Activity descriptionShow what you will do, what activities you will do and what highlights you have, so as to impress Party A to provide sponsorship.
• Promotion channel: launch time, launch channel, launch resource location, etc.
• anticipated/desired/intended effect: Prepare two parts, one is for Party A to see, and write clearly what benefits the activity can bring to Party A; One is internal, such as how the activity helps the platform data or users, and there must be a rough data.
• cost estimation: If there is Party A, you need to give Party A a quotation, including the expenses of various promotion channels, offline execution fees, and gifts or prizes in each link.

At this point, your plan has been approved by Party A or signed a cooperation contract, and it has officially entered the implementation stage. Generally, it is necessary to convene a preparatory meeting for the participants in this activity. Push forward according to the determined activity time, sort out the activity nodes, assign all the preparatory work and determine the person in charge of each work, and the general person in charge of the activity will track the completion at any time.

Whether it is a small activity or a big activity, the preparation period of an activity will generally include all the items in the above table. The arrangement of time nodes and the number of participants depend on the actual situation of their respective companies.

The following is a brief breakdown of some important considerations:

1. Activity page making

It is necessary to prepare a requirement document, list the process and requirements clearly, explain how to design and how to realize the key issues such as when to go online, and then keep in touch with the technology at any time to ensure that the page is completed on time and passed the test without problems before it is officially launched.

2. Material design and production

Also explain the design requirements, including styles, patterns, sizes, etc., and follow up the production situation of the production company, including the use of materials, color deviation, etc., to ensure the completion of quality and quantity.

3. Matters needing attention in activity collection

• Activity description: At this time of XX, we will join hands with XXX (the uncle of Party A) to do something, what’s fun and interesting, what benefits or prizes we can get from participating, and so on.
• activity theme: It was agreed with Party A.
• activity time: It was negotiated with Party A.
• site of activityWrite down the detailed location. If it is difficult to find it, remember to indicate the route.
• Active object: your existing users or potential users
• Participation mode: At least the registered user should leave his name and contact information in order to inform him that the registration is successful, and the rest depends on the needs of the activity.
• Activity ruleVarious requirements and precautions should be clearly stated in advance, such as the screening criteria for participants (gender, age, height, occupation, etc.), dress requirements, the deadline for registration, the notification time for successful registration, and the consultation methods for activities. If it is a charging activity, the payment method and account number should be clearly written, and what conditions can be refunded and how to refund it. Be sure to leave the activity question consultation method. No matter how simple and clear your rules are, there will always be some users who have all kinds of unexpected questions, especially the charging activities. Remember!
• Venue and prize display: put pictures or videos

4. Registration Statistics and Notice

The registration situation must be counted in time. Once it is found that the number of applicants is too small and the gap from the expected number is too large, it will be fed back to the general manager in time to discuss whether to increase the delivery channels and efforts to ensure the number of activities. Inform the successful users before the event, and confirm the specific number of people who can attend the event on time according to the contact information left by the registration, such as phone number or text message.

5. Keep the docking with Party A by special personnel., keep abreast of changes in Party A’s demand, and notify the general manager to make corresponding adjustments.

6. Determine the event host in advance, so that the other party can arrange time and be familiar with the activities.

7. The most important point:Participants keep in touch at any time to share information. It is best to build an activity group, so that everyone can inform each other of their work progress and changes in activity arrangement in time, so as to avoid mistakes in one link and ultimately affect the overall preparation work.

In the process of all preparations being carried out in an orderly way, the person in charge of the activity also has to make an on-site execution plan of the activity, and in combination with the set activity flow, assign all the work in the on-site execution such as sign-in, hosting, photography, props, field affairs, live broadcast, etc. to specific individuals, and the execution plan is generally accurate to minutes. One or two days before the off-line execution, call all the executives to hold a mobilization meeting, distribute the execution plan, and break down the tasks one by one to ensure that everyone knows what they should do when they arrive at the site.

The on-site implementation plan of the activity includes:

• Activity purpose: briefly describe the activity and explain the purpose of this activity. (The executives and project promoters are not necessarily a group of people, so they need to be declared again. )
• Time and place of activityGenerally, the staff should arrive 1-2 hours before the official start time of the activity, get familiar with the venue environment, and prepare their own materials and prizes, especially the students who are responsible for signing in. They should arrive in advance to gather the users of the activity, so as not to make users feel that they are not received early. It is also convenient to gather users, and then go to the user to find the sign-in person in charge to prepare for the sign-in activities.
• Activity flowThe activity flow chart depends on the arrangement of activity links, and each job is assigned to individuals from the beginning to the end. The process of large-scale activities is complex, involving many resources and many people, and it needs to be meticulous. However, there are usually special executives to help make them, which may not be used by many people. So let’s take a small event of 50 people dating as an example. Everyone is familiar with the basic routines and can add or delete them according to their own activities.

Generally, the activity link design has been basically formed when the activity plan is determined. What you need to do here is to clarify the rules of each link. It should be noted that the activity operation should focus on the user experience when designing the activity link, and design the activity content suitable for the target users. It is definitely inappropriate for you to let a group of elderly people ride a roller coaster and let a group of single men and women kiss when they get up, which seriously violates the user experience. The brand shouldn’t have died, but it died when it was done.

• List of materials and gifts: Indicate the types and quantities of all materials and gifts needed for the activity item by item, and note which link and where each item appears during the activity execution. Then hand it over to their respective responsible persons. If there are many kinds of materials and gifts needed, it is best to make another form and give it to the responsible persons of various items.
• Activity emergency planOffline activities reflect the brand and service quality of a platform, and they are in direct contact with users. You never know how many unexpected situations will be waiting for you to solve. Once they are not handled well, they may directly lose users and affect the brand image. You can’t exaggerate how many kinds of plans you make for the operation of the activity. At least, you should imagine several most likely problems before the activity starts, and think of corresponding solutions, notify the corresponding person in charge of the possible problems at the mobilization meeting, and start the emergency plan quickly once problems are found during the activity.

On-site execution is to implement the activity flow table of the previous step one by one. Of course, the best state is that the executives perform their duties, the users are satisfied and the activities go smoothly. However, we are afraid of everything, but most of the time, perfect activities are just extravagant hopes. The general manager should be calm, respond quickly to various situations, make countermeasures, and notify the corresponding person in charge.

Common problems and solutions in field execution are as follows:

The executives should quickly enter their respective posts after arriving at the scene, sign in to guide the maintenance users and the host to familiarize themselves with the string words again, and prepare to send them to the scheduled location in advance, and communicate with the photographers in advance to explain what scenes and close-ups are needed. If there are multiple photographers, they should do a good job of division of responsibilities … In short, all the site preparations should be done as soon as possible. Build an activity execution group in advance, and notify in time if there is an emergency. For example, if an executive is late, the general manager should immediately arrange for others to make up for it; If someone forgets the work content or is absent-minded, the colleagues next to him should promptly remind him to help. In short, the executive should make Qi Xin work together to ensure the smooth progress of the activity.

In the user sign-in session, the person in charge of sign-in should quickly contact the users who are not present on time to inquire about the situation and mark it clearly, so as to make an accurate estimate of the final number of people present. Once the number of users is insufficient, inform the general manager in time to evaluate whether it will affect the follow-up activities. If it does, the general manager will find the moderator to inform the adjustment plan as soon as possible after making a decision, and notify the executives of the affected links; If there are problems or conflicts among participating users, if the corresponding person in charge can’t solve them alone, inform the general person in charge of the activity site to coordinate and solve them at the first time.

If the process changes again during the activity, the general manager will quickly inform the host during the intermission so that the host can respond on the spot and inform other executives.

After all the scheduled processes are finished, the users leave, so all the executives can relax. Let’s take a photo, take stock of the remaining materials and gifts, and complete the task of clearing the field, so that we can have a celebration dinner to treat ourselves with peace of mind.

After the event, there is usually a review of the event, and when to release it is agreed with Party A in advance. If it is urgent to publish even after the event, the general manager should set up the event reviewer in advance, write synchronously during the event, and copy the photos in time, so that the manuscript can be published soon after the event. After the manuscript is published, it is quickly handed over to the colleague in charge of the delivery channel to arrange delivery. If the activity review is not urgent, it can be done another day, just send it before the appointed time.

After the activity, it is generally necessary to submit an activity closing report to Party A, which generally includes an overview of the activity, statistics of the activity effect and other results and data to make a case, so that this cooperation will come to an end. Whose customer will write the closing of the activity, if it is sales talk, then sales will do it. If it’s a customer you brought in by the event operation, congratulations on writing this case.

Whether it is necessary to write the closing of the event yourself or not, you should make a report on the effect of the event in time after the event, and sum up the experience and lessons in addition to the achievements in the closing. You need to comb the whole activity from beginning to end, focusing on two aspects:

1. Activity process, which links have poor connection and which links have problems, and think about how to optimize the process in the future;
2. Summarize all the problems and your own countermeasures, which are good and which are insufficient, and how to improve them in the future. It is best to record them.

Through this resumption, you can clearly understand what is successful and what is unsuccessful in an activity, keep the successful part, and remind yourself of the failed part to pay attention next time and try to solve it.

There are always all kinds of unexpected problems in activities. Activity operation should grow through activities again and again. After each activity, sum up your successes and failures carefully. Don’t fall in the same pit twice, and constantly accumulate experience. Your activity operation system will become more and more perfect with your experience accumulation, which will enable you to avoid most of the deep pits of activity operation. Eventually, there will be fewer problems in your activities and the user experience will be better and better.

Don’t worry about making a plan. Give me a reason to do the activity first.

There are five steps to how to plan an online activity.

　

Author: Always changing vests, WeChat: Hard to operate

This article was originally published by @ Always changing vest. Everyone is a product manager. Reprinting is prohibited without permission.