A compact car of 89,800 yuan, which is suitable for driving home for the New Year, has a stunning appearance.

The gas field has not changed, and it still continues the futuristic design concept. Generally speaking, the front face of the new generation has become more stylish and atmospheric, and some protruding lines have been added to the hood, which looks quite muscular. The sharp through headlights on both sides, the internal light groups are patchy and bright. Judging from the side waistline, the new car is still hard and smooth, the tradition of wide C-pillar can be continued, the shape of the new rim is harmonious, and the visual effect is acceptable. In the rear part of the car body, BYD e2 adopts many popular design elements, and the penetrating LED taillights are also brilliant, especially the brake lights, which echo with the front daytime lights.

As far as technology configuration is concerned, BYD e2 is more atmospheric. Configuration is definitely one of the strengths of BYD e2, which is equipped with a plastic steering wheel that can be adjusted up and down. In the central control part, there are door handles, etc., which are covered and wrapped with a lot of plastic and leather materials. The touch is simple and atmospheric, and it is equipped with an 8.0-inch full LCD, which has a clear display and a good design. The front row is also equipped with a manual air conditioning control system to freely debug the most comfortable space atmosphere. And there are simple ergonomic seats.

BYD e2 has a car length of 4260mm, a car body width of 1760mm and a wheelbase of 2610mm, which is quite satisfactory. In the same class, BYD e2 ranks 42nd in wheelbase. As a compact car, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the body. In the same price and the same class, BYD e2 ranks 42nd in trunk volume. The shape is very regular, and the storage volume is absolutely no problem for daily use.

The whole motor parameters are superior among the motors of the same class, which can provide better endurance performance.

BYD e2 has complete active/passive safety configuration, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to have a more comprehensive and objective understanding of BYD e2, you can go to the Easy Car BYD e2 Forum and browse the messages of users who have bought the car in history.

ICAR 03T is here, can I still buy iCAR 03?

After going public during this period, many friends asked Brother Miao. In the final analysis, whether to buy or buy iCAR 03T, or continue to wait, wait. Brother Miao, as a car owner for six months, I still have a say in this question.

The difference between iCAR 03 and 03T

First of all, between 03 and 03T, the biggest change is actually the change of the appearance part and the change of the whole car part. But at 03, this car will be upgraded soon, and after the upgrade, it will be exactly the same as that at 03T.

So, you can think that 03 and 03T are currently led by Chery’s team. There is not much difference between 03 and 03T in the whole kernel, mainlyA change in appearance.

of coursePrice and configurationThere are some differences and some trade-offs. So choose 03 or 03T, I think it mainly depends on whose appearance you like, and then whether you can accept the price and configuration.

For example, like 03, it may not support the low-end version of the Bluetooth key, but after 03T, it can support the Bluetooth key. In this case, you only need to take a mobile APP out.

Of course, there is this one. There is no 8155 in the low version of 03, so the smoothness of the car may not be so good.

But now 03T is an 8155 chip, and all the departments can add wisdom. At this point, if you get on 03T, I personally suggest that you can.JiazhijiaYes, because with smart driving, driving at high speed will be much easier.

Wait for V23 or do it now.

Finally, should we wait for V23 or do it now? Because the whole shape design and kernel of V23, including the design leading, are based on the original Dr. Zhi Mi Su Jun and his team.

They have a lot of experience in explosive products and software, so I can predict that the optimization of the whole car will definitely be.it will be better.

And its intelligent driving scheme has also been changed toHorizon’s plan, including the whole design of the car and the logic of interaction are also dominated by them.

Therefore, in terms of design, I believe it will be more perfect and mature, and the interaction of the whole software system of the subsequent car machine, I personally infer, should be more secure.

If you are not in a hurry at present, you can actually wait until V23 comes up and compare it. Because especially the original model, it is inevitable that you will be a mouse. For example, I should be close to the original model, and there are indeed many shortcomings in it. I have had in-depth exchanges with the manufacturers.

However, we should know that a car is not something that can be changed immediately when it is put forward. It is limited by its functions, laws and regulations, and a series of its software and hardware coordination and capabilities.

itThe speed of change may be slower.There are even some functions, such as Bluetooth key function, which can’t be realized at all if it doesn’t match this hardware.

summary

Therefore, I sincerely suggest that if you really like ICAR series and small square boxes, you can do it a little.Wait and see.. Because it won’t be long before V23 comes on. Will you buy V23, 03 or 03T then? After V23 comes on, won’t you be very clear? Right?

Pre-sale 268,000 yuan, smart world R7 will be listed on September 24

    We learned from Zhijie official that its first SUV model – Zhijie R7 (Parameters | Inquiry) will be officially launched on September 24th. The new car has been pre-sold before, and the pre-sale 268,000. The new car is based on the Tuling chassis platform. It adopts the suspension combination of front virtual kingpin double fork arms + rear five links. It will be equipped with CDC variable damping shock absorber and air suspension as standard, and is equipped with intelligent road condition identification system.


More exciting videos are available on the Autohome video platform

  The Smart World R7 adopts a design similar to the Smart World S7 as a whole. The closed front grille is combined with the tear-eyed headlights on both sides to create a good recognition. In terms of body color scheme, in addition to the classic ceramic white, deep space gray, gilt black and metropolitan red color scheme, there are also two new colors of Phantom Purple and Clear Blue, a total of 6 colors to choose from.

LUXEED Smart World, Smart World R7 2024 Max

LUXEED Smart World, Smart World R7 2024 Max

  In terms of body size, the length, width and height of the new car are 4956 × 1981 × 1634mm, and the wheelbase is 2950mm. This body length has surpassed that of medium and large SUVs such as BMW X6, and is 206mm longer than that of a medium-sized SUV such as Tesla Model Y.

   The 12.3-inch all-LCD instrument panel of the Smart World R7 is arranged at the far end, which is far away from the steering wheel, which officials say can avoid the interference of the sun’s bright light with the driver’s eyes. The car is equipped with seat ventilation, heating and massage functions, and the comfortable configuration is directly filled. The passenger seat is designed for zero gravity, supports 18-way adjustment, 10-point massage, and has a heated leg rest with a length of 340mm. At the same time, it will also be equipped with electric sunshades as standard in the whole series. The front and rear rows are equipped with double-layer sound insulation glass, and the rear glass also has privacy functions. The tranquility and thermal insulation performance of the new cabin are worth looking forward to.

LUXEED Smart World, Smart World R7 2024 UItra

LUXEED Smart World, Smart World R7 2024 UItra

   The competition target of the intelligent world R7 is Tesla’s hot-selling Model Y model, and the official emphasizes that the rear space of the new car will greatly exceed that of the Model Y. It is really hard to wait to experience the rear space performance of this car.

LUXEED Smart World, Smart World R7 2024 UItra

  In terms of power, the new car will continue to be equipped with Huawei motor system, there are two versions of single motor and dual motor, all standard 800V silicon carbide high voltage platform, the maximum cruising range of the new car CLTC working conditions is 802km, and will be equipped with the upcoming full-scale HUAWEI ADS3.0 end-to-end human-like intelligent driving system, which supports high-level intelligent driving functions such as parking, valet parking, and summoning. From the configuration point of view, the intelligent world R7 is full of sincerity, and its listing will definitely bring a lot of pressure to Tesla Model Y and a number of competitors at the same price. (Text/Autohome Zhang Lixiang)

Medium and large pure electric sedan "Jianbing" Hongqi EH7 officially launched

On March 20, 2024, FAW officially announced its new sedan – officially launched. A total of 5 models were launched, priced at 22.98-30 9,800 yuan.

Hongqi EH7

Liu Yigong, General Manager of China FAW Group Co., Ltd., Deputy Secretary of the Party Committee, President of the Hongqi Brand Operation Committee, announced the official guide price of Hongqi EH7

As the first model of Hongqi’s "new energy sub-brand", Hongqi EH7 is based on the new FMEs "flag" super architecture, positioned as a medium and large sedan, and may launch a battery-changing version and a long-range fast-charging version in the future, with a maximum battery life of up to 800km.

Hongqi EH7

The Hongqi EH7 adopts a new design language. The front face is designed in the style of the Hongqi new energy family. The tear-stained headlights are matched with the curved air intake grille under the bumper, which is like a "smiling" smiling face, which is very recognizable. Ultra-short front and rear hangings, smooth lines, segmented waist lines, hidden door handles… No matter from that angle, the Hongqi EH7 follows the minimalist technology aesthetic.

Hongqi EH7

As for the size, the length, width and height of the new car are 4980/1915/1490mm, and the wheelbase is 3000mm, which gives it a slight advantage over its most direct competitor, BYD Han.

The content of Hongqi EH7 pays more attention to the texture and color matching of materials. The seat adopts a four-layer structure, and the front seat can support seat memory, heating and ventilation functions in 12 directions. The center console is equipped with a 6-inch + 15.5-inch curved dual screen, as well as an AR HUD head-up display system. It has a Snapdragon 8155 chip, which is also at the forefront of intelligence.

Hongqi EH7

Hongqi EH7 has 5 cameras, 5 millimeter-wave radars, and 12 ultrasonic sensors to realize intelligent assisted driving. Equipped with the latest generation of five-heat source integrated heat pump air conditioners, it can intelligently identify the number of passengers, and adaptively adjust the wind direction and air volume of the air conditioner according to the distribution of passengers in the car. At the same time, Hongqi has developed a palace-level sound system to bring drivers and passengers a music-like listening experience.

Hongqi EH7

The power performance of the Hongqi EH7 is of the same level of excellence, with a single motor and version optional. The version has a comprehensive power of 455kW, is equipped with 85kWh and 111kWh battery packs, and has a cruising range of 640km and 760km respectively. The single motor version has a maximum power of 253kW and is equipped with 75kWh, 85kWh and 111kWh battery packs, with a cruising range of 600km, 690km and 820km respectively.

Hongqi EH7

Hongqi EH7 brings the industry’s first low-temperature battery technology + multi-heat source integrated thermal management system, which can effectively solve the problem of battery attenuation in low-temperature environments, and the battery life retention rate can reach 70% in winter. It is worth mentioning that the car is equipped with a rear motor that is known as the fastest mass-produced speed, with a peak speed of 22,500 rpm. Compared with Hongqi New Energy’s technology, the landing speed is obviously one step faster.

Hongqi EH7

Since BYD Han,,, and other models have made certain achievements in the medium and large car market, many brands have set their sights on this new frontier. Now Hongqi EH7 integrates strong product strength, and has also launched a "zero pressure and peace of mind" plan with a total value of 100,000 yuan, so that consumers and competitors can see that Hongqi does not roll the price, but insists on "rolling the value". Just by relying on the four rights of lifetime free warranty, maintenance, rescue, and car pickup, it is enough to show the sincerity of Hongqi New Energy to users.

Hongqi EH7

In the next two years, Hongqi new energy brand will launch 15 new energy intelligent products with high frequency and intensive launch, covering A, B, C, D class cars and all market segments respectively. And Hongqi EH7 is a "vanguard", which will help Hongqi new energy rise strongly. According to the plan of Hongqi brand, it is determined that the total sales volume will reach 1 million units by 2025, of which the sales volume of new energy vehicles will exceed 500,000; by 2030, the sales volume will exceed 1.50 million, of which new energy vehicles will become the main body of sales.

Text/Dianyang

Dreaming back to 1998, what 800,000 car looked like at that time, the tenth generation crown 155

I passed by a native local tyrant village in Guangdong that day and saw a classic car in front of a self-built villa. In 1998, the flowers were blooming and opportunities were everywhere. In that year, the salary for working in a factory was only 350 yuan per month, and the fast food on the roadside was 0.5 yuan. Flared pants are the favorite of Guangdong pretty boys. Motorcycles are already a dream that many people cannot afford. Cars are definitely something that can only be owned by that generation of bosses or local tyrants. After more than 20 years, looking back at the cars of that era, there is still a stunning charm.

Unlike today, when there are cars everywhere and all kinds of new things to play with, cars in that era were only owned by a few people, which destined the purity of the car itself. Compared with the 155 that transitioned from the front face of the popular tiger head, there is a little more about the sense of round lines. On the basis of the Founder’s atmosphere, it does not appear too stiff, but it well interprets the feeling of domineering and dignified. 155 should be regarded as the last import. At that time, due to the impact of the car import policy, the import volume of cars dropped sharply, and this generation’s crown, code-named JZS155L, became the last and most remaining imported crown model.

At the end of the year, the car culture in the Pearl River Delta region was deeply influenced by Hong Kong’s car culture. The proportion of Japanese cars in the Pearl River Delta region was also the same for a while. The influence of the Crown 155 once rewrote the leading position of Tiger Head Run at the same level in the local area. The exclusive boss’s car makes the Crown 155 very pure. In the era when 10,000 households are already rare, the car priced close to 800,000 yuan can also be pure, and the luxury and comfort can be filled. From the Crown 155, you can see that the routine that was devolved at that time has been used. Adjust the set at that time and use it on the crown, which is very fragrant.

The body size of the Crown 155 is 4840 long, 1710 wide and 1450 high. The wheelbase is 2780mm. It adopts the same upturned door handle design as the century. The standing logo of the front cover and the logo of the C pillar are the usual methods of luxury cars at that time. The wheel hub is 15 inches, and the tire is 195. If this were up to now, it would not be sprayed to death, but even at that time, this package was very thieves, but it was not as transparent as it is now, and there was no platform for everyone to spray. After all, cars are luxury goods owned by a few people.

There must be a lot of young people who don’t know what a CD player is. That year, I only owned a tape recorder, and the rise of it was the electronics factory everywhere. The high-end model of the Crown 155 was equipped with a sound system that could hold 12 CDs, which was absolutely perfect at the time. The T-shaped central control shape created a pure luxury atmosphere with genuine leather and trim. At that time, genuine leather was real leather, and mahogany was real mahogany. The 800,000 of that era could be so pure, so even now, as long as it is properly maintained, it can still be seen.

Of course, the fabric was not necessarily a sign of low-fitting, and the happiness of flannel was difficult to enjoy now. As a pure boss-exclusive car, the Crown 155 was also full of comfort. Of course, it depended not only on configuration, but also ergonomics.

Regarding the changes in car power, there is helplessness in the helplessness, and several different camps have also emerged. For the older group of car fans, self-priming is king; for the younger generation, it is called energy; for the new generation? How convenient is it to have electricity. But it has to be said that for the mechanical movement of cars, the charm of natural suction can be said to be irreplaceable, and there must be the last stubbornness of the older generation of car enthusiasts.

The Crown 155 is equipped with the inline 6-cylinder codenamed 2JZ-GE, Toyota’s peak work at the time. The spring of Toyota’s VVT-i intelligent timing variable valve control technology, both stability and power output characteristics are awesome, especially its durable stability, which can be said to have laid the foundation for Toyota’s durable reputation. Today, the sound is still beautiful and smooth. This unit has a maximum power of 163 kilowatts, a peak torque of 275 Nm, and is matched with a 4at gearbox. Longitudinal rear drive is a must. This power system is nothing now, but it was already very top at the time.

Zhao Liying’s "Do You Know" carried the audience, and the delicate wind performance was praised

1905 movie network news Zhao Liying starred in the ancient social family drama "Do you know if you should be green, fat, red and thin" is on the air. Sheng Minglan, played by Zhao Liying, has retreated from forbearance to revenge for her mother. The plot has a climax, Zhao Liying’s emotions have exploded, and it has also set off a wave of discussion on the Internet.


In the play, after Sheng Minglan finds out the truth about her mother’s death, she is calm on the surface and has already started to play a big game of chess. Minglan first tests her father (played by Liu Jun), and then angers Mo Lan (played by Shi Shi) to make her mistake punished, and then she is jealous and has to take risks. She frequently hooks up with Liang Liulang (played by Wu Hong), and then designs to use Wang Dainiangzi (played by Liu Lin) to break through the scandal, and it is reasonable to sit on the truth. Mother and daughter are one, Mo Lan brewed a monstrous disaster, and Lin Xiaongnang (played by Gao Lu) is also to blame. Minglan’s transparent and exquisite heart carries the audience step by step, attacking Lin Xiaongnang Mo Lan’s scourge mother and daughter.


After Sheng’s father hit Lin Xiaongnang on the board, Ming Lan walked back to the room with a calm expression on her face that slowly stretched out. There was an imperceptible smile, and her eyes seemed to be flashing with relief. This kind of emotion from the inside out was difficult to control, but Zhao Liying held on. After learning of Lin Xiaongnang’s death, Ming Lan took the initiative to admit her mistake to her grandmother and analyze the whole process of revenge. Ming Lan, who had always been a little obedient and obedient, mentioned that the revenge for killing her mother finally broke out, "Even if my granddaughter dies, she has to climb out of the grave and take revenge." Her eyes were firm, and the lethality in it was full of deterrence. After being slapped by her grandmother, Minglan’s eyes were full of tears and aggrieved, and netizens couldn’t help but praise, "What kind of immortal acting is Zhao Liying, I cried when I saw it", "Contracting Yingbao looks domineering and aggrieved".


In the following plot, Minglan enters the palace to give food to her father and brother. Unexpectedly, what will she choose when she encounters the usurpation of the throne? What will be the emotional development of Minglan and Gu Tingye’s "uncle and nephew CP"? It is reported that this week is about to usher in the wedding of Minglan and Gu Tingye, so stay tuned.


Jay Chou scolded Jolin Tsai for not being saved, and cursed the "buying list" for fraud (photo)

    





    Jay Chou







    Jay Chou Announces Record Sales







    Jay Chou celebrates record sale







    Jay Chou’s new song MV


    Sina Entertainment News, Jay Chou (listening to songs) (Zhou Dong) held an all-Asian press conference on his new album "I’m Busy" in Taipei yesterday (November 1). Referring to the recent scolding battle with Chen Zeshan, the managing director of EMI Records, which belongs to Jolin Tsai, Zhou Dong directly admitted that he was the one who pointed out that he bought the chart, and even pointed out that the other party was not a good thing. He was even more angry to the point of bursting out. But he described Jolin Tsai as a smart person and believed that it would not damage the friendship between the two.


    At the press conference, Yang Junrong, general manager of Jewell Music, announced that Zhou Dong’s pre-order number in Taiwan was 48,011. He bluntly stated that he would only release the real number, but since Zhou Dong’s new album has been downloaded online, the record company released it one day ahead of schedule and released the latest album of Zhou Dong’s "I’m Busy" yesterday.


    Zhou’s mother, Ye Huimei, especially told him not to talk about the record industry buying the charts. However, Zhou Dong insisted that this was the truth and was not afraid at all. He also pointed out that Chen Zeshan was not a good thing, but he definitely did not target anyone, including Jolin Tsai. But when it came to Cai Yilin’s support for Chen Zeshan, Zhou Dong said: "There is nothing she can do if she wants to be friends with him. Forget it, don’t care about her, you can’t save her." Regarding the accusation of Chen Zeshan, Zhou Dong was not afraid, and he also counted that 6 artists and 4 record companies supported him, proving that his statement was correct. Zhou Dong admitted that he fired at Chen and testified against the buying of the charts, and when he said that he was angry, he was even more foul!


    Honest numbers should be published


    In addition, at the press conference, Sony’s general manager announced that the first batch of Jay Chou’s album shipments in the Asian market was 1,079,980, and even joked that this figure was not too large, supporting other companies to make public the figures. Zhou Dong pointed out that reputation is the most important thing, he is a competitive person, and he should publish honest figures and not suppress newcomers.


    In addition, the press conference broadcast "I don’t deserve" MV, Zhou Dong admitted that 80% of the content is correct, telling about the artist’s love affair being followed by paparazzi, laughing that when he gets old, he will scold the paparazzi like Xie Xian and Song God, and he believes that he will not live a dull life until he gets married, but it is too early to say, because he is only 28 years old this year, but the content of the MV, the four kings will not help but cry when they see it. singtao/cfp/picture


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Editor in charge: Wang Yuxi

Returning to "Archery" to resume work, Hu Ge: The car accident made me face life again


  Guangzhou Daily News, more than a year ago, a sudden car accident forced the production of the new version of "The Legend of the Projectile Hero" that was being filmed to stop. Hu Ge, who played the actor Guo Jing, was unable to shoot due to serious facial injuries and was almost disfigured, but the production unit insisted on waiting for Hu Ge to return. On August 31, the cast of "The Projectile" finally resumed full work in Hengdian, and it is expected to be completed on January 10 next year. The reporter conducted an exclusive interview with Hu Ge who was in Hengdian the day before yesterday. On the same day, the crew was filming the scene "Huang Rong worships Hong Qigong as his teacher". Hu Ge, who was full of braids, appeared in front of the reporter in good condition. Now, except for the slightly different skin grafts at the corners of his eyes, the rest is as usual. When it comes to the new version of "The Condor", he has a mixed mood, but he wants everything to be complete and worthy of his friend who died in a car accident.


  Reporter (hereinafter referred to as "Remember"): You look very smart, how did you show Guo Jing’s honesty?


  Hu Ge (hereinafter referred to as Hu): Hehe, use performance to make up for the congenital shortcomings. In fact, he did not deliberately show honesty and honesty. Guo Jing’s chivalry and sincerity are more important.


  Remember: there was the 1983 version of Huang Rihua Zhuyu in front, and the mainland version of Li Yapeng, how do you break through the frozen frame given to Guo Jing by predecessors?


  Hu: I think the most important thing is to form your own style. When it comes to breakthroughs, there will be pressure. Jin Yong’s Guo Jing is the highest form of chivalry. In his eyes, brotherhood is more important than himself, and national feelings are more important than brotherhood. He and Huang Rong are classic complementaries, a very pure love without any impurities. This is my understanding of Guo Jing, and I will interpret it according to this understanding.


  Remember: Evaluate Ariel Lin, who plays Huang Rong.


  Hu: Ariel Lin has added a lot of new things to her performance, and she is more rational than the Huang Rong I remember. We worked together when we were in "Flying Immortals". Ariel Lin is very dedicated and does not complain no matter how hard she works. She also "went on a hunger strike" to lose weight, eating boiled vegetables every day and losing 5kg.


  Remember: I heard that the kiss scene between the two was deleted?


  Hu: Haha, it’s not that Guo Jing doesn’t want to kiss, but he doesn’t need this way to express his love.


  Remember: As a reshoot after a car accident, can you talk about what preparations you made for the reshoot? Many people are very concerned about your current situation.


  Hu: 10 months away from the public eye, I seem to have been diving for too long and suddenly surfaced, and I’m not used to it all of a sudden… This time I joined the crew two weeks ahead of schedule, and I entered the crew early to get into the state faster.


  I didn’t get used to re-entering the cast at first, and I was at a loss in the face of the camera. When I needed to hang the wire to shoot, I quickly became excited, because I had also mentally prepared for a year, and of course I was 100% committed to my work when I came back. The producers originally wanted to add a scene of Guo Jing’s injury to explain the changes in the image before and after, and Jin Yong agreed, but in the end they decided to respect the original.


  Remember: Did you have such a big accident in your life?


  Hu: I feel that "Condor Shooting" is like my unfinished business, with another friend leaving in the middle (referring to the assistant who died in a car accident). I hope the play can have a happy conclusion.


  Remember: You seem to be recovering well now. Do you need further cosmetic surgery in the future?


  Hu: I still need one or two surgeries.


  Remember: Then what? A plan for the future?


  Hu: Finished the first album. I feel that my life has always been smooth sailing in the past. Now I am afraid that I am not strong enough to do other things as an actor, and I have a sense of crisis. Guo Jing has gone through a lot of setbacks, and now I can finally resonate with him more.


  The car accident knocked me out of the original trajectory of life, and also shattered the mask on my face. Brushing past death made me see clearly what is the most important thing in life. Material and desire are external things. The previous life was very superficial, but now I have to face life sincerely again and pick up what I lost little by little.


  In fact, I myself like to play, so I also like the character of Zhou Botong very much. I am shooting with a playful mentality now. Also, I am still playing photography, and I have a small darkroom at home where I can develop photos. (Reporter Chen Yuzhong)

Editor in charge: Liu Li

Looking back at 2020, what did Ele.me do?

Editor | Yu Bin

Produced | Yu Jian

In 2020, the local life service industry can be described as war-torn and turbulent. During the epidemic, staying at home to buy and buy has become the home lifestyle of most people. And the takeaway platform represented by "Ele.me" has also taken advantage of the trend and changed from a single catering delivery service in the past to the number one player in local life services.

According to data, this year’s Ele.me saw a gratifying rise in various business data. With the help of people’s online consumption habits, Ele.me can be said to have made a beautiful turnaround in local life services. So, what did Ele.me experience this year to reach the peak of this era and become a leader in local life services?

Service upgrade to deal with the epidemic, revenue and the number of merchants double growth

According to Ali’s financial report, the revenue from local consumer services in the first fiscal quarter was RMB 7.101 billion yuan (about 1.005 billion US dollars), an increase of 15% over RMB 6.18 billion yuan in the same period last year.

It can be seen that from the most serious period of the epidemic, Ele.me has been providing users with basic life services such as food ordering and delivery, and has continuously enlarged the business volume.

It is understood that during this period, Ele.me has launched five major measures, including commission reduction, financial support, and the rapid launch of takeaway, which have concentrated the value of its "new services" and showcased the tremendous energy of local services.

In addition, in February 2020, Ele.me and other fresh merchants, such as Youxian Vegetable Market, Caiwenji, and Vegetable Commune, guaranteed the shopping business in 38 cities across the country to meet the food supply of consumers during the epidemic prevention and control period, covering a total of 60,000 stores. Since then, the service business of fresh vegetable delivery has become an important business segment of Ele.me.

During this period, on the Ele.me APP page, after consumers enter the grocery buying channel, they can find nearby fresh stores, and vegetables, fruits, meat, poultry and aquatic products can be purchased in one stop. It is worth mentioning that the average number of Ele.me stores in a single city is more than 1,000, covering most areas of the urban area. Moreover, with the gradual recovery of store business rate, the coverage has further expanded.

It is understood that Ele.me also adopts a self-operated model to increase the amount of directly sourced ingredients from high-quality origins to ensure the supply of fresh vegetables, meat and poultry and other ingredients. Moreover, for consumers who do not have an online vegetable market nearby, they can also use the Hummingbird errand service, and the takeaway brother will buy the food on their behalf.

In response to the epidemic, Ele.me’s service upgrade is like a timely rain. For example, in terms of preventing virus infection, Ele.me has also launched a contactless "peace of mind delivery" service nationwide, avoiding face-to-face contact during delivery.

Consumers can choose "contactless delivery" in the remarks column of the order, and ask to place the goods at the designated location such as the door, front desk, etc. After the rider is properly placed, they can pick up the goods without direct contact.

In Wuhan, where the epidemic situation was the most severe at that time, Ele.me cooperated with "10,000 tons" to "displace" Wuhan’s 100 self-pickup points, allowing consumers to place orders online and pick up dishes at their doorstep according to their own time, which was very convenient and fast.

Strategic upgrade expands boundaries, Ele.me realizes "everything can be sent"

On July 10, 2020, Ele.me announced a comprehensive upgrade, from a catering takeaway platform to a life service platform that solves all the immediate needs of users. Then on July 17, the Ele.me APP was newly revised and launched.

This upgrade covers four aspects: from food delivery to providing full-service city life, personalized recommendation, content-based interaction, and membership system upgrade. At the same time, the Ele.me takeaway brand has been upgraded and Wang Yibo has been invited as the brand spokesperson.

This strategic shift is no accident. In 2019, Ali’s local life service company released the "new service" strategy, which is based on the intelligence of the service system, the intelligence of the product system, and the intelligence of the hardware system to comprehensively help merchants reduce costs and increase efficiency.

So far, Ele.me’s focus on local life services has changed from "traffic" to "people" – "We want to make operators no longer rely on’traffic ‘to make money, but on’craftsmanship’ to make money, so that every worker can gain dignity in the industry," Ele.me CEO Wang Lei said in an interview with the media last year.

After this comprehensive upgrade, Ele.me continues to focus on consumers’ "economy around them" from delivery to delivery of all things and services. The connotation of "delivery of all things" is constantly expanding, and goods and services can be taken home. In addition to retail goods such as fresh milk, mother and baby toys, beauty, books, stationery, sports equipment, etc., items such as manicure, beauty, housekeeping, and cleaning will also be delivered to your door.

Ele.me also launched a new service of "ordering at will" for the first time. When users order fresh milk and other takeaways, in addition to instant delivery, they can also enjoy cycle delivery, with 7-day, 15-day, and 30-day options.

In fact, Ele.me up the ante non-catering takeaway service, consumer demand-driven results. Over the past year, Ele.me users’ non-catering demand has continued to grow, especially in supermarkets, fruits and vegetables, medicine, flowers and other categories.

After the epidemic hit, with the sharp increase in the number of non-catering stores, the number of such stores even exceeded that of traditional catering stores. For example, the number of pet supply stores increased by 6 times, and the number of hot pot skewers and mother and baby stores also increased exponentially.

Obviously, today, Ele.me has got rid of the label of food delivery platform and become a veritable local life service platform. And its core competitiveness is also increasingly competitive because of the increasing number and categories of platform merchants.

Ten Billion Subsidies Seize Double 11 Home, MAU Data Reaches Peak

In August this year, Ele.me launched Ten Billion Subsidy, and as it has said to the outside world, it has turned Ten Billion Subsidy into a regular action. The specific gameplay is that consumers can enjoy an additional subsidy of up to 20 yuan when they place an order at a merchant participating in Ten Billion Subsidy. The subsidy amount can be used in combination with red envelopes and price-break discounts.

Subsequent to three consecutive upgrades in less than three months, the scope of subsidies expanded from catering to life services and other categories, and the subsidy cities expanded from the original 24 cities to nearly 130 cities. According to reports, with the advancement of the Ten Billion Subsidy project, the scope of subsidies will continue to expand to all categories, including daily general merchandise, medicine, snacks, fresh fruits, rice noodles grain and oil, pet supplies, etc.

According to the data of QuestMobile, an authoritative third-party data agency in China, in June 2020, after the deduplicate APP and Mini Program were added, the monthly active user number (MAU) of Ele.me was 76.61 million. Before the opening of Double Eleven this year, the monthly active user scale in October broke the historical record, reaching the peak and ranking first in the industry.

This also indicates that Ele.me’s 2020 service upgrade, platform upgrade, strategic upgrade and other measures have begun to bear fruit. While the category and number of merchants have doubled, it has also brought a huge increase in new users. And under the double up the ante of Alibaba capital and platform resources, the Ele.me platform also shows a strong platform appeal and brand influence.

In the past Double 11, local merchants benefited significantly from the new cycle of "nunchakus" this year. Ele.me continued to break through in catering by virtue of its card coupons and live broadcast advantages: during Double 11, the sales of multiple takeaway categories and catering brands on the platform increased by more than 100% year-on-year, and takeaway orders in lower-tier markets surged. Orders in nearly 40 prefecture-level cities rose by more than 50% year-on-year, and orders in many cities across the country more than doubled year-on-year.

Whether it is the exponential growth of Ele.me MAU, the increase in the number of merchants on the platform, or the sharp increase in the order volume of its platform, there is no doubt that it has strengthened the moat for its competition in the takeaway track, and it can be said to be the success of its Double Eleven strategy.

Alibaba’s new retail system empowers Ele.me to attack new digital services

In September this year, at the 2020 Alibaba Investor Conference, Ele.me CEO Wang Lei revealed that in the past year, Ele.me and Alibaba Group have completed comprehensive integration, not only connecting with the group in terms of users and traffic, but also Ele.me’s product technology and other infrastructure are also on Alibaba Cloud. After the integration is completed, Ele.me began to appear "food card", "sub-province" and many other differentiated goods and services, and its ecological growth flywheel has begun to start.

It is worth mentioning that Zhang Yong, chairperson and CEO of Alibaba Alibaba, also attaches great importance to the business of Ele.me. He once said to the internal team: Local life service will be a tough battle, and this battle needs to be fought together.

When Zhang Yong said everyone, he meant to start this battle with Hu Xiaoming, CEO of Ant Group. Two years ago, in April 2018, Alibaba completed its largest acquisition – the full acquisition of Ele.me for $9.50 billion. In October, Alibaba integrated Ele.me and Koubei to officially establish a local life service company, which is enough to prove that Alibaba has strategic ambitions to eat local life services.

This is due to the synergy effect between Ele.me and various businesses in Alibaba’s economy, including Alipay, Taobao, and Autonavi. Ali’s financial report disclosed that as of March 31, 40% of the new consumers of Ele.me food delivery came from Alipay.

During the 318 Alipay City Life Week, consumers ordered 1.66 million cups of Coke and 1.76 million skewers of mutton through Ele.me; more than 80,000 hot pot restaurants and more than 60,000 milk tea shops recovered and even exceeded the level before the epidemic. During the "Shanghai Five-Year Shopping Festival", Shanghai’s small shops in Ele.me orders increased by more than 40% compared with the same period in March.

Alibaba Group’s latest financial report shows that local life service revenue in fiscal 2020 was RMB 25.44 billion yuan, an increase of 41% year-on-year, "mainly due to the increase in the number of orders delivered and the increase in the average value per unit."

The soaring data, on the one hand, is due to the connection with Alipay, Taobao, Tmall, Autonavi and other national-level traffic portals, and the diversion of merchants through Ele.me. On the other hand, in the next year, Ali Local Life will upgrade the "Digital Intelligence Zhongtai" for 1 million merchants to help them realize the digital upgrade of the full link of operation. At the same time, Ali Local Life will also help more than 5,000 merchants open Tmall stores to realize the connection between retail e-commerce and local life.

This is also the implementation of the "new service" strategy proposed by Ali Local Life in October 2019. In the future, the combination of new retail and local life services to realize online digital operation is an inevitable trend. Connecting Ele.me local life services to Alipay digital life open API will also open a new pattern of industry competition and once again stabilize the moat of Ali and Ele.me in local life services.

For Ele.me, it can be said that the epidemic has accelerated its pace of digital upgrading in the local service industry, and Ele.me’s upgraded "new service" will also be a new journey on a new track, and it will also create differentiated competitive barriers.

For example, after Eli.me "enters the Tao", it will open the Tmall flagship store, the Mini Program in the Alipay ecosystem, and the offline scan Mini Program of merchants, as well as multiple marketing ports such as word-of-mouth and Ele.me platform stores.

At the same time, the membership system and digital marketing system have also achieved multi-segment synchronization, making the efficiency of merchant marketing more three-dimensional and diverse. Whether it is through Tmall or private domain traffic, it can be reached at any time.

Wang Lei said: "So this upgrade, from another perspective, is also a start." Despite this, but backed by the big tree of Ali, Ele.me’s pace of entering digitalization is very stable and unusually firm.

conclusion

The disastrous year 2020 is coming to an end, an epidemic has changed people’s way of life and changed people’s various concepts. Ele.me’s homeopathic and rapid change has really shown people the power of a company with a sense of mission and responsibility to embrace change.

We believe that Ele.me will continue to serve as an industry leader in the local life service industry after repositioning its strategy and upgrading the dimensions and heights of its platform services. Together with Alibaba, we will also make a comeback for local life services.

Favorite young people MG ONE/Lynk & Co 06 chassis comparison

  [Autohome technology] Now in this car market, it is impossible to hold consumers without "work" at all. Some models are targeting new energy, some are targeting intelligence, and some are targeting the demands of young people. What do young people want? It must be "I want it all!" In this case, in addition to working on intelligent configuration, many brands also want to make their models more and more flamboyant and personalized. For example, the two cars compared today, just this design and color scheme can see that their target customers must be young people. Since "all want", mere appearance is not enough. Let’s take a look at the level of the two cars in terms of deeper chassis.

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○ Model introduction and chassis overview

  Before talking about the chassis, let’s briefly introduce the two products. Regardless of the final conclusion of the chassis hardware, these two cars are clearly aimed at the needs of young people, and I often say that the chassis at this price is actually only one aspect of the hardware. The key depends on the adjustment and whether it suits your taste. In fact, you can basically get the answer by going to the store to experience a test drive.

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  At a price of over 100,000 yuan, buying a personalized SUV is presumably the appeal of many consumers. In addition, both cars also use a 1.5T engine and a front-drive mode, but they use a CVT stepless transmission with better theoretical smoothness, while the Lynk & Co 06 is a 7-speed wet dual-clutch transmission.

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  It looks similar. In fact, this is a showdown between SAIC’s SIGMA architecture platform and Lynk & Co’s BMA Evo architecture platform. The former has been optimized in many hard-point designs and connecting rods, while the latter has always had Volvo’s experience and technology. Let’s find out which is better and which is worse.

Front suspension structure and details

  In the front suspension section, both cars use the McPherson-style front suspension, a simple structure evolved from the candle suspension that is particularly common in this price range, and its small footprint also fits the layout of the transverse engine platform.

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  From the perspective of the general structure and material level of the front suspension, whether it is the MG ONE from the SAIC SIGMA architecture platform or the Lynk 06 from the Lynk & Co BMA Evo architecture platform, the two cars have little difference in front suspension position, and they are also in line with the normal level of SUVs at this price.

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  From the front chassis details alone, the two models are of the same level in terms of chassis hardware. MG ONE wins in the full-frame subframe and wheel arch lining coverage area, while the lower control arm of Lynk & Co 06 has been further strengthened. Both cars belong to the mainstream level in the same class of SUVs.