No.40 [2002] of Hangzhou Zhengban

　

District and county (city) people’s governments, municipal government departments and directly affiliated units:

　　The "Measures for the Identification and Management of Famous Brand Products in Hangzhou" formulated by the Hangzhou Famous Brand Strategy Promotion Committee have been approved by the municipal government and are hereby forwarded to you. Please implement them carefully.

　

General Office of Hangzhou Municipal People’s Government

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 September 13th, 2002

　　

　　 Measures for the identification and management of famous brand products in Hangzhou

　　Hangzhou Famous Brand Strategy Promotion Committee

　　(July 18th, 2002)　

　

　 In order to promote the implementation of the famous brand development strategy, improve the popularity and market share of Hangzhou products, enhance market competitiveness and promote Hangzhou’s economic development, according to the Product Quality Law of People’s Republic of China (PRC) and the Notice of the municipal government on Printing and Distributing the Implementation Plan of Hangzhou’s Quality Revitalization (1999-2010) (Hang Zheng [1999] No.15), the measures for the identification and management of famous brand products in Hangzhou are formulated.

　　First, the scope and principles of identification

　　(1) The term "famous brand products in Hangzhou" as mentioned in these Measures refers to industrial and agricultural products produced within the territory of our city and recognized by the Hangzhou Famous Brand Strategy Promotion Committee (hereinafter referred to as the Municipal Famous Brand Selection Committee) in accordance with these Measures.

　　(two) the Municipal Selection Committee unified organization and implementation of Hangzhou famous brand product identification and management. The member units of the Municipal Selection Committee are composed of the municipal government and its relevant departments and social organizations. The Municipal Selection Committee has an office composed of members of the Municipal Selection Committee and relevant industry departments, and is responsible for the daily affairs of the Selection Committee. The office of the Municipal Selection Committee (hereinafter referred to as the Municipal Famous Brand Office) is located in the Municipal Bureau of Quality and Technical Supervision.

　　(3) According to the product classification, the Municipal Selection Committee consists of several professional evaluation groups, which are mainly composed of quality management, standardized management, technological progress, marketing and industry associations (societies), and determines the evaluation scheme of famous brand products in Hangzhou according to the product categories and conducts evaluation. Experts participating in the review shall be appointed by the Municipal Selection Committee, and a rotation system shall be implemented.

　　(four) the identification of famous brand products in Hangzhou, adhere to the principles of science, justice, openness and voluntary application by enterprises, implement total control, and choose the best. Give priority to market evaluation, user evaluation and quality evaluation, and do not engage in lifelong system. The identification of famous brand products in Hangzhou is carried out once a year.

　　(5) The cultivation and development of brand-name products are guided by the national industrial policy, agricultural policy and market demand, with emphasis on: the whole machine products and final products of leading industries, traditional pillar industries and high-tech industries, high-tech products, high-value-added products and high-export products; Planting, breeding and agricultural and sideline products, special and excellent products.

　　(six) Hangzhou famous brand product identification work does not charge the applicant enterprises, and does not increase the burden on enterprises. The required expenses shall be arranged by the municipal finance.

　　Second, the reporting conditions

　　(1) Industrial products

　　1, in line with national laws, regulations and industrial policies;

　　2. The enterprise has a registered trademark registered and approved by the State Trademark Office, and has high visibility and reputation in related industries;

　　3, the market share, export earnings in the forefront of similar products in the province or the city, good after-sales service, high user (consumer) satisfaction, good market evaluation;

　　4. The technical level and physical quality of products have reached the advanced level of similar products at home and in the province, and they are in a leading position;

　　5. Mass production has been completed for three years, and a certain economic scale has been formed. The annual sales income of machinery, chemicals, building materials, metallurgy, light industry and food products is more than 50 million yuan, and the annual sales income of medicine, electronics, clothing products and high-tech products is more than 30 million yuan. The sales of daily consumer products rank among the top in the province or the city.

　　6, the enterprise has advanced and reliable production technology and equipment, technological innovation, new product development ability in the forefront of the industry in the city, and has a good development prospect;

　　7. Established a relatively perfect measurement guarantee system and standardization system (level 3 or above);

　　8. The enterprise has passed the quality system certification and operated effectively, and the total quality management has achieved results, and the product quality has been steadily improved for a long time and can be continuously improved.

　　(2) Agricultural products

　　1, in line with the development direction of agricultural industrial policy, production and operation behavior in accordance with the relevant provisions of laws and regulations;

　　2. The enterprise has a registered trademark registered and approved by the State Trademark Office, and has a high visibility and reputation;

　　3. Batch production has been completed for 3 years, and there is a fixed production base for agricultural raw materials, forming a larger breeding scale or production scale;

　　4, high-tech products, product quality in the province or the city in the advanced level of similar products;

　　5, advanced production technology, in strict accordance with product standards or local agricultural standards, the implementation of standardized management before, during and after delivery, with a quality management system to ensure the stable improvement of product quality;

　　6. Strong market competitiveness, high market share and high user (consumer) satisfaction;

　　7. Good economic benefits. In principle, the sales revenue of the previous year must reach more than 10 million yuan, and it has good development prospects.

　　(three) any of the following circumstances, does not belong to the scope of Hangzhou famous brand products:

　　1, nearly three years by the national, provincial and municipal quality supervision and spot checks were identified as unqualified, or major quality accidents, major claims;

　　2, users and consumers generally reflect the existence of quality problems;

　　3, included in the scope of compulsory management of the state has not been certified;

　　4, does not have the independent legal personality of the enterprise production;

　　5. Other serious violations of laws and regulations.

　　Three, the declaration and identification procedures

　　(a) before the end of March each year, the Municipal Famous Brand Office accepts the declaration of famous brand products in Hangzhou.

　　(2) On the basis of voluntary declaration, the enterprise shall truthfully fill out the Application Form for Famous Brand Products in Hangzhou. Municipal enterprises approved by the competent department, submitted to the municipal famous brand office. Other enterprises must be signed by the local industrial authorities and reported to the local, county (city) Bureau of Quality and Technical Supervision (sub-bureau). Among them, agricultural products must be signed by the local agricultural comprehensive department and reported to the district and county (city) Bureau of Quality and Technical Supervision (sub-bureau).

　　(three) District, county (city) Bureau of quality and technical supervision (branch) after receiving the "application form" of the enterprise, according to the conditions of brand-name products for preliminary examination, and solicit opinions from relevant departments. To agree to recommend, after signing and sealing, report to the municipal famous brand office within the specified time.

　　(IV) The Municipal Famous Brand Office shall, after qualification examination of the submitted materials, organize relevant professional review groups to comprehensively evaluate the operation of the reporting enterprise, supervision and spot check of the reporting products, product performance indicators, consumer complaints, user (consumer) satisfaction and quality management, and put forward review opinions respectively.

　　(five) according to the evaluation opinions of the professional evaluation group, the Municipal Famous Brand Office puts forward a list of suggestions, and after soliciting the opinions of the relevant departments, it shall report to the Municipal Selection Committee for review. City famous brand office will review the list of suggestions and publicize it to the public for comments through the news media. On the basis of soliciting opinions, it shall be submitted to the Municipal Selection Committee for deliberation and confirmation.

　　(six) the Municipal Selection Committee identified Hangzhou famous brand products, there must be more than two-thirds of the members to vote, more than half agreed.

　　(seven) the famous brand products in Hangzhou, awarded the title of "Hangzhou famous brand" by the Municipal Selection Committee, awarded the certificate of Hangzhou famous brand products, and announced to the public.

　　IV. Encouragement and protection measures

　　(a) the validity of the title of Hangzhou famous brand products is three years. During the validity period, the product logo or words of "Hangzhou Famous Brand" can be used in the nameplate, label, packaging, manual, decoration and advertising of its products, but the year of obtaining Hangzhou famous brand products should be indicated.

　　(two) Hangzhou brand-name products within the validity period, exempt from municipal quality supervision and spot checks. In the activities of rectifying and standardizing the market economic order and "combating counterfeiting and protecting famous brands" in our city, it was listed as a key protection object.

　　(3) Famous brand products in Hangzhou are the basic conditions for recommending famous brand products in Zhejiang, and enjoy the support policies of governments and departments at all levels for famous brand products, and give priority to the technical transformation, technical development and other projects, funds and energy.

　　(four) support the establishment of enterprise groups with brand-name product manufacturers as the core, and give full play to the brand-name effect. Vigorously promote brand-name products and their production enterprises, and improve the visibility, competitiveness and market share of brand-name products and their production enterprises.

　　V. Management

　　(a) Hangzhou famous brand products expire, should be in accordance with the relevant procedures of these measures, apply for re evaluation.

　　(two) products that have not won the honorary title of famous brand products in Hangzhou shall not use the logo of famous brand products in Hangzhou; Those who fail to re-apply or re-apply after the expiration of the validity period shall not continue to use the Hangzhou famous brand product logo.

　　Anyone found to have one of the above-mentioned acts will be punished by the quality and technical supervision department in accordance with the relevant provisions of the Product Quality Law on fraudulent use of quality marks.

　　(III) For those who have won the title of famous brand products in Hangzhou, but the product quality is unstable, and consumers (users) strongly reflect it, or major quality accidents occur in enterprises and major problems occur in the operation of the quality management system of enterprises, the Municipal Selection Committee shall give a warning and order them to make rectification within a time limit. If the product still fails to meet the requirements upon expiration, it shall be suspended until the product title of "Hangzhou Famous Brand" is revoked.

　　(four) the data provided by the enterprise and the relevant departments shall be true, and any fraud shall be disqualified once it is discovered; To take improper methods to obtain the title of "Hangzhou Famous Brand" products, to be removed, to recover the certificates and medals, and to be informed throughout the city.

　　(5) Personnel and relevant departments involved in the examination and identification of famous brand products in Hangzhou shall strictly abide by relevant regulations and work discipline, be fair and honest, and abuse power for personal gain is strictly prohibited. At the same time, consciously and conservatively declare the commercial and technical secrets of brand-name product manufacturers and protect intellectual property rights. Those who violate the regulations will be dealt with severely according to the provisions of relevant laws and regulations.　　

　　　 VI. Others

　　(a) in addition to the identification of famous brand products in Hangzhou according to these measures, any unit or organization in the city will no longer carry out similar activities such as identification, recommendation and appraisal of famous brand products.

　　(2) These Measures shall come into force as of the date of promulgation. The original "Recommended Measures for Famous Brand Products in Hangzhou" issued in June 1997 (No.50 [1997] of Hangzhou Zhengban Fa) shall be abolished at the same time.

　　(3) The Hangzhou Famous Brand Strategy Promotion Committee shall be responsible for the interpretation of these Measures.

　

▲ The countdown to the 2016 Rio Olympic Games entered, and football fans dressed up as families with the Olympic theme (Figure CFP)

　　　　　　　 The opening ceremony of the Rio Olympic Games in Brazil will be unveiled at 7 am tomorrow (6th Beijing time). Xiaobian suggested that everyone get up at 6 o’clock. Why does it open at 7 o’clock and get up at 6 o’clock? Because CCTV news new media prepared a lot of good-looking content for you before the opening ceremony! The Olympic Games are held once every four years, so you must not miss it.

　　　　　　　 As a country with a long history, numerous ethnic groups, diverse cultures and passionate enthusiasm, what wonderful opening ceremony of Rio Olympic Games in Brazil will be?

　　　　　　　 According to the official information, Xiaobian boldly guessed the wonderful scenes that might appear in the opening ceremony of this Olympic Games.

▲ During the rehearsal of the opening ceremony of the Olympic Games, fireworks were shining over the Maracana Stadium.(figure CFP)

　　　　　　　 Aspect 1: samba dance

　　　　　　　 Brazil’s passionate samba girls have long been famous, and it would be the biggest accident if they were not seen at the opening ceremony.

　　　　　　　 Sexy figure, healthy complexion, thick shawl and long hair, beautiful face … … It has been reported that the opening ceremony of Rio Olympic Games was described as the "sexiest" opening ceremony in history. Xiao Bian agrees that the opening ceremony of Rio must be hot and charming.

　　　　　　　 Aspect 2: Football Kingdom

　　　　　　　 "Football Kingdom" is the most representative label in Brazil. People here love football more than anything else. Here, regardless of men and women, regardless of age, regardless of occasions, kicking up is happiness.

　　　　　　　 On the stage like the opening ceremony of the Olympic Games, showing the unique charm of samba football is naturally the most indispensable Brazilian sentiment.

　　　　　　　 Aspect 3: gisele bundchen

　　　　　　　 Gisele bundchen, a "national treasure" beauty in Brazil, is a benchmark in the world modeling field. No picture, no truth, above.

　　　　　　　 Rio Organizing Committee considers gisele bundchen as "the most famous female representative in Brazil". When he was in 2014 fifa world cup, Bonchen sent the World Cup to the finals together with the 2010 World Cup champion and Spanish team captain Puyol.

　　　　　　　 Judging from media reports, Giselle Bonchen will definitely play the role of "Ipanema’s Girl". "the girl from ipanema" is a famous Brazilian jazz "Posanova", which is regarded as the rhythm of Rio. What kind of interpretation will it be then? How will supermodel Giselle Bonchen show the Brazilian style to the world? It can only be revealed at the opening ceremony.

　　　　　　　 Aspect 4: Fashion shows of delegations from all countries

　　　　　　　 The entrance of athletes from all over the world can be called a luxurious fashion show. People can see the fashion design concepts and fashion trends in various countries. For example, the American sports delegation wore clothes designed by Ralph Lauren, stella mccartney designed clothes for British athletes, and Armani designed clothes for Italian athletes.

▲ The Italian delegation is dressed in ceremonial costumes (Figure CFP)

▲ The Cuban delegation is dressed in ceremonial costumes.(figure CFP)

　　　　　　　 There is also a unique design when the athletes enter the stadium: according to the director of the opening ceremony, every athlete attending the entrance ceremony will sow a seed into the soil when they enter the stadium. These seeds will be transplanted to parks in Deodoro and will grow into real forests in the future. Give praise to the "environmental protection" creativity of Brazilians!　

　　　　　　　 Aspect 5: China Legion rings "Thunder" when it enters the stadium.

　　　　　　　 Say a thousand words and ten thousand words, no matter how wonderful the opening ceremony is, what we want to see most is "our own children" About 300 people from the China Olympic delegation will attend the opening ceremony, and the 45th delegation will attend the opening ceremony. Lei Sheng, the world champion of fencing, will be the flag bearer of the China delegation.

▲ At the 2016 Rio Olympic Games, the China delegation held a flag-raising ceremony and officially settled in the Olympic Village.

　　　　　　　 It is estimated that when the China team enters the stadium, the cry of "Come on, China" will break out in every living room. Will the camera be given to Ning Zetao? I don’t think the Brazilian cameraman can understand the heart of a girl in China.

　　　　　　　 Aspect 6: The refugee delegation appeared.

　　　　　　　 The opening ceremony of this Olympic Games is a great innovation and the most touching scene. Xiao Bian believes that there is no doubt that 10 refugee athletes from war-torn areas such as South Sudan and Syria appeared at the opening ceremony. Please give applause to these great dream catchers when you see them enter. At the same time, we might as well think about who made them lose the right to represent their motherland.

▲ A refugee delegation player from Syria, 18-year-old swimmer Yusra.

　　　　　　　 On the day of the opening ceremony, this delegation, led by the flying five-ring flag, will appear in the penultimate line (before the host Brazilian delegation). If they win medals in the competition, the five-ring flag will be raised in the stadium and the Olympic anthem will be played.

　　　　　　　 Aspect 7: theme song of the opening ceremony

　　　　　　　 Theme songs are the highlight of the opening ceremonies of previous Olympic Games, and they usually become popular songs, such as "Hand in Hand" and "Me and You". Xiaobian now hums a few words from time to time. When it comes to Brazilian music, people think more of samba’s fast-paced drums or Bosanova’s sofa music. Music-loving friends are still looking forward to what style this theme song will take.

　　　　　　　 According to media reports, anita, a 23-year-old Brazilian singer, and two 74-year-old singers, Gilberto Gil and Caetano Veloso, will take part in the opening ceremony of the Rio Olympic Games, but what songs they sing is still a secret.

　　　　　　　 Aspect 8: Bailey shoots and ignites?

　　　　　　　 Who will light the flame and in what form is the ultimate suspense of the opening ceremony. At present, everyone’s eyes are on the ball king Bailey. Pele is the most representative figure in Brazilian sports, and he was not on the list of 12,000 torchbearers before. Therefore, the probability of Pele lighting the flame is not small.

　　　　　　　 The most common guess now is that Bailey fired a shot to ignite the cauldron in the main venue. Long shot? Hanging shot? It’s a little hard to let the "old ball king" who has not been in good health in the past year bear this heavy responsibility. Like Li Ning, hanging Weiya to run on the roof of the "Bird’s Nest" is not something that ordinary people can do. However, from the point of view of blackness, we hope that Bailey will "say" the ball into the cauldron, which will be interesting.

　　　　　　　 Aspect 9: Can Brazil use the opening ceremony to clear its name?

　　　　　　　 The opening ceremony has always been the "wind vane" of the Olympic Games, and its wonderful degree directly laid the tone for the competition. In the context of the Rio Olympic Games being criticized, Brazil really needs to save face by the opening ceremony.

▲ During the rehearsal of the opening ceremony of the Olympic Games, fireworks were shining over the Maracana Stadium.(figure CFP)

　　　　　　　 The budget for the opening and closing ceremonies of the Rio Olympic Games is only one tenth of that of the London Olympic Games. From the perspective of money, the wonderful degree of the opening ceremony of Rio Olympic Games seems worrying. However, as a Brazilian poet wrote: during the day, there is no Brazil in the world; At night, Brazil is the world. At night, maybe Brazilians can surprise the world.

　　　　　　　 Aspect 10: CCTV News Channel "Vernacular Commentary"

　　　　　　　 After talking for a long time, there is so much to see. Where can I see it?

　　　　　　　 Xiaobian sincerely recommends:CCTV news channel and client, Bai Yansong brought "vernacular version of the opening ceremony explanation".

　　　　　　　 "Vernacular explanation" is relaxed, happy and relaxed, but there is no lack of sharpness and passion. The "Vernacular Interpretation" of the 2012 London Olympic Games was once "worshipped" by netizens, "feeling more enjoyable than listening to cross talk."

　　　　　　　 So, remember to get up early tomorrow, tune the TV to the news channel, turn on the CCTV news client and Weibo, choose a comfortable posture, listen to the "vernacular explanation", brush wonderful pictures and texts, and watch the opening ceremony of Rio Olympic Games leisurely, comfortably and comfortably.

Rio, tomorrow morning, let’s go!

　　　　　　　 Finally, Xiaobian said a serious thing, let’s take a look at the copyright issue of Rio Summer Olympics in Chinese mainland!

　　　　　　　 Copyright statement of CCTV Rio Summer Olympic Games

　　　　　　　 The 2016 Rio Olympic Games is about to open. According to the agreement signed between our station and the International Olympic Committee, CCTV has the exclusive all-media rights in Chinese mainland (including Macau) for this Olympic Games. Without the written authorization of CCTV, no organization or individual is allowed to use or broadcast the video and audio content of this Summer Olympic Games in any way in Chinese mainland (including Macau). The copyright of the Olympic Games is an important copyright asset of CCTV. CCTV will unite all parties to increase the power of maintaining the Olympic Games and resolutely investigate the unauthorized use of the Olympic Games according to law.

Wen | Deep burning trainee author Wan Qi

Editor | Li Qiuhan

Netease Cloud Music’s road to listing is a bit difficult.

Recently, Netease Cloud Music responded to the outside world. Based on the consideration of the overall market environment and other comprehensive factors, the management of the company decided to suspend the IPO, and will choose a better opportunity to promote IPO-related matters as soon as possible.

The first consideration of capital is the market, and the second is the return on investment.

In the opinion of an analyst, Netease Cloud Music’s move is first related to the big environment. With the tightening of supervision, listing at this time will face uncertainty. Then, on August 16th, news came out that Tencent Music would also shelve its listing plan in Hong Kong.

Some people in the industry have analyzed that the bad market is only one of the reasons. The huge losses of Netease Cloud Music have made investors lack confidence in Netease Cloud Music IPO. According to the prospectus, from 2018 to 2020, the adjusted net losses of Netease Cloud Music were 1.8 billion yuan, 1.6 billion yuan and 1.6 billion yuan respectively, totaling as high as 5 billion yuan, and it is expected that the losses will continue. At the same time, its biggest competitor Tencent Music has achieved net profits of 1.8 billion yuan, 3.9 billion yuan and 4.1 billion yuan respectively.

Netease Cloud Music, established in 2013, has gone through seven years. Due to the constraints of music copyright, it has been difficult for its paying users to grow at a high speed. However, the prospect of using high-viscosity community culture to find the second revenue growth is not clear. In the big environment, in addition to Tencent Music, the short video platforms such as Tik Tok and Aauto Quicker also pose a threat to the traffic.

Netease Cloud Music, which was listed "almost in one breath", has been "besieged on all sides".

Can Netease Cloud Music break through by lifting the exclusive copyright?

Judging from the prospectus, in Netease cloud music revenue, the proportion of membership fees in 2020 is as high as 53.6%, and letting users spend money to listen to music is the main source of profit.

On July 24th this year, according to the anti-monopoly law, the State Administration of Market Supervision ordered Tencent and its affiliated companies to cancel the exclusive music copyright within 30 days, which made the online music market explode.

Si Si, an associate professor at China Conservatory of Music, believes that the company with the most exclusive copyright will undoubtedly be greatly affected after the exclusive copyright is lifted. In other words, this has a greater impact on Tencent Music. Wang Chao, the founder of Yuan Wen think tank, also thinks that this is good for Netease Cloud Music, which has the opportunity to buy some exclusive copyrights that originally belonged to Tencent at a lower price.

"Cancellation of exclusive copyright" is regarded as the lifeline of Netease Cloud Music, but is this really the case?

In 2018, under the impetus of the National Copyright Administration, Tencent Music and Netease Cloud Music transferred their authorized music works to each other, and the two companies only retained 1% of the exclusive music copyright. But this 1% directly affects Jay Chou and Mayday, and many national singers’ songs are controlled by Tencent Music. "Without Jay Chou’s Netease cloud music, there is no soul." A netizen lamented that losing the copyright of some core singers really frustrated Netease Cloud Music.

But in fact, for it, it is not easy to re-light the user’s grayed song list. After all, money still needs to be spent. A record company executive expressed a similar idea about Deep Burning. He guessed that without exclusivity, the copyright fee would be reduced, but their company was unwilling to lower the price. He prefers new forms of binding, such as going deep upstream for content cooperation. This is exactly what Tencent Music is accelerating. In other words, exclusivity has been cancelled, but the threshold of cooperation with music production companies has not disappeared.

At present, the problem of Netease Cloud Music in the music field is not only copyright, but also liquidity efficiency.

The revenue model of online music has not been fully developed. Basically, the platform buys copyright at a high price, and then sells it to users in the form of payment, so as to earn the difference, with a single form.

How much does the copyright price bother Netease Cloud Music? In the earnings conference call of Netease in the first quarter of last year, Ding Lei directly criticized that Netease Cloud Music paid more than 2 to 3 times the reasonable price under the exclusive sales mode of copyright. In the prospectus, from 2018 to 2020, its content service costs were 1.97 billion yuan, 2.85 billion yuan and 4.79 billion yuan respectively, accounting for 171.7%, 123.1% and 97.8% of its revenue respectively.

With such investment, Netease Cloud Music’s "harvest" is that the prospectus shows that in Q1, 2021, the number of monthly users of Netease Cloud Music’s online music service has reached 183 million, but the number of monthly paid users of online music service is only 24 million, which is about one-third of the 60.9 million paid users of Tencent Music in Q1, 2021.

In fact, in 2020, the payment rate of Netease Cloud Music is 8.8%, which is higher than that of Tencent Music’s 7.7%, but compared with the foreign music market, the gap is still very obvious. According to the report data of Guoyuan International Securities in July 2020, the subscription payment rate of Spotify, an overseas music streaming platform, has reached about 50%.

The promotion of the willingness to pay cannot be achieved overnight, and it is worth noting that the premise of its promotion is that the platform needs enough funds to bet on high-quality and even scarce copyright content, so as to attract users to pay. It is not easy for Netease Cloud Music, which has suffered a long-term loss, to spend more money to supplement copyright ammunition.

According to industry-related sources, from 2019 to 2020, Netease Cloud Music was included in the service of paying users of Taobao VIP88 in 88 yuan, and the number of paying users increased from 8.63 million to 16 million. He predicted that Tencent Music would also be connected after Tencent and Ali Eco opened in August. In other words, after Netease Cloud Music Drainage Barrier is broken, its advantages will be further weakened.

Source/Analysys Qian Fan Data

From the product level, according to Analysys Qian Fan data, the online user duration of Netease Cloud Music continues to decline, and the coincidence rate with QQ Music and Cool Dog Music is relatively high, and the exclusive user rate is also the least among the three. The advantage of Netease Cloud Music is not obvious.

In the context of a single profit model and low willingness to pay, "music itself does not make money" is not a ridicule.

Listing is not easy, can social entertainment solve the problem?

Netease Cloud Music is clearly aware that it needs to find a new way out under the pressure that paying users are difficult to break through.

Tencent Music, which achieved profitability earlier, once accounted for more than 70% of the total revenue from social entertainment, relying on the high-margin "online karaoke+live reward" business. Netease Cloud Music is also using social entertainment to "save the country by curve".

Wang Chao explained this realization logic. In terms of consumption power, the member-paid business model is to attract users with low prices, and the business can be at a loss, but it can be realized after the users are introduced. At present, live broadcast realization is a highly efficient business. Since Netease Cloud Music Live Broadcasting Service was launched in the second half of 2018, its revenue has increased from 500 million yuan in 2019 to 2.3 billion yuan in 2020 in just one year.

Doing social entertainment is not difficult for Netease Cloud Music. From the product level, Netease Cloud Music has always been differentiated by song list culture, accurate recommendation mechanism and product tonality. The users account for 89% of the post-90 s young group, which has cultivated a highly sticky community culture.

In recent years, Netease Cloud Music has launched LOOK live broadcast, listening, anchor and other columns around the live broadcast business, which are arranged on various pages. The song room service includes Yuncun KTV, Yuncun singers, parties, etc. At the same time, podcasts are opened to introduce high-quality audio content, and the action is constant. In terms of commercial realization, it includes live broadcast service, virtual goods sales and music-related products sales, among which live broadcast service is the main revenue source of social entertainment.

The effect is obvious. In 2018, the revenue of online music services and social entertainment services accounted for 89.4% and 10.6% respectively. By 2020, the revenue of the two major businesses will become 53.6% and 46.4%, and the revenue of the latter will also increase from 120 million to 2.27 billion. The number of paying users of social entertainment services has also increased rapidly, from 0.58 million in 2018 to 91,700 in 2019, and then to 327,000 in 2020. The monthly income of paying users has also increased from 477.6 yuan in 2019 to 5.73.8 yuan in 2020.

The realization channel of Netease Cloud Music is tilting towards "social entertainment", and there is a trend of overweight this year.

Taking advantage of the unique community atmosphere, the latest version of Netease Cloud Music upgrades "attention" to a first-class entrance, so that users can view the trends of friends and musicians more quickly, and the "cloud circle" adds group chat to find the same hobby. The "cloud village" section also integrates Mlog, song room and chat room. The prospectus also shows that in this year’s strategic adjustment, the user group and participation of the "Yuncun" community will be expanded.

But this doesn’t mean that this business can always make great strides.

According to the statistics of Analysys Qian Fan, since September, 2020, the usage time of Netease Cloud Music has shown a downward trend as a whole, and the rich entertainment and social functions are not as good as expected for retaining users.

Whether the appearance of these new functions will affect the original community tonality is not discussed for the time being. An industry insider believes that online music platforms, social media and short video platforms are accessing related content in the market. From a technical point of view, live broadcast rewards such business segments are highly competitive and reproducible, and there are no industry barriers.

In his view, at the same time, the ceiling of such income will not be high. Based on the consumption scene of music socialization, the extended value-added services, the most important of which is to reward the anchor by ordering songs and giving virtual gifts live, which is not much different from other platforms. Tencent Music, Huya and other platforms have occupied most of the market share, and it is very difficult for Netease Cloud Music to "grab food".

And in Wang Chao’s view, at present, around the realization of live broadcast business, it will become rivals with Tik Tok and Aauto Quicker. When Netease Cloud Music attacks the market share of these two platforms, it will not move.

What is the value of original musicians?

Netease Cloud Music also has a trump card-the original music plan.

Netease Cloud Music was previously restricted by copyright, playing independent musicians, with the purpose of differentiating operations and attracting users. More than one person in the industry mentioned that although the platform has a certain traffic tilt to the musicians in the head, after the exclusive copyright is lifted, it will be beneficial to the original musicians at the waist and even at the tail. After all, the deep binding between the platform and the original musicians is equivalent to having scarce content.

The prospectus also mentioned that by December 2020, the number of registered original music of Netease Cloud Music reached 230,000, and the music tracks of registered independent musicians accounted for more than 45% of all music streaming media. Lao Fan, an original musician who has now entered the mainstream vision, became popular in Netease Cloud Music in his early days.

However, from the perspective of revenue, it is difficult to generalize the contribution of original musicians to the platform. Earlier, an independent musician told Deep Burning that Netease Cloud Music had collected a large number of independent musicians’ works for some time, which was a bit like venture capital. "But it’s worth it to hit one." Wang Chao explained that the industry still follows the "28 Law", and only a small number of people can earn money after they become big names. It is very difficult for most original musicians to count on this to earn money, but it is difficult for the platform to cultivate original musicians to make direct profits, and its greater role is to enrich the sound sources.

And now, after the era of exclusive copyright has passed, all platforms are aware of the importance of supporting independent musicians and are increasing their support.

Source /Pexels

In June this year, according to the news of LatePost, Tencent Music will set up an open platform department for musicians, a group of content studios, a music cloud business center, a promotion market center and a list and data product center on the basis of the original content cooperation department after setting up a content business line. Its main business direction includes, mining and introducing high-quality musicians; Cooperate with the music industry in content co-creation and live performance; Provide distribution and promotion services for music.

In addition, the short video platform is also eyeing. In June this year, Tik Tok APP has launched a music player and began to test the "K song" function; Also launched the "See Music" program. On the other hand, in March this year, Aauto Quicker held the Music Copyright Ecology Conference, which launched the industry’s first music copyright settlement standard. In June, the "Aauto Quicker Double-click Music Plan" was launched to support original musicians through traffic support and copyright settlement.

At present, the advantage of Netease Cloud Music in creating original musicians is weakening. According to the Q2 financial report of Tencent Music in 2021, the number of original musicians has also exceeded 230,000, and Tencent Music is connected with Tencent Video, which can build more music consumption scenes with music programs, and the resources are more attractive for independent musicians.

More importantly, the impact of short video platforms.

According to "Tik Tok Music Ecological Data Report 2020", in the second half of last year, the number of musicians in Tik Tok increased by over 300 million, 6 musicians increased by over 10 million, and 23 musicians increased by over 5 million.

While seizing the resources of musicians, the song-making ability of short video platform is also being verified. For example, the early "Imitating Cats" produced a series of Tik Tok Divine Comedy. This year, in the program "Praise for Songs" produced by Tik Tok and Zhejiang Satellite TV, Phoenix Legend’s adaptation of "Underwater" was also circled. Some people in the industry have analyzed that the short video platform is more suitable to be an incubator for explosive songs and musicians.

A business that needs investment but does not necessarily guarantee to make money is also facing strong new competitors. The advantages of Netease Cloud Music in the original musician sector are gradually being diluted.

Suspension of listing is an active choice, but it is also a wake-up call.

Netease cloud music has been frequently circled by marketing, and it is regarded as a dark horse of online music platform. It is not easy to break the three mountains of online copyright, social entertainment and original musicians.

* The title map comes from Pexels.

　　In the future, if a medical and beauty institution comes up with a product that is not a class III medical device and sells it to you as a "water needle", then this institution can directly pull the black. The Beijing Youth Daily reporter learned that National Medical Products Administration issued a notice on adjusting some contents of the Classification Catalogue of Medical Devices, and "Shuiguangzhen" was clearly regulated according to Class III medical devices.

　　survey

　　Water-light needle slightly corrects the fire.

　　The market is "mixed"

　　"Playing a water-light needle is equivalent to applying 1000 masks", "Aunt turns into a girl, only separated by a mixed water-light injection", "One needle can solve N kinds of problems such as hydrating and moisturizing, shrinking pores, lightening fine lines, whitening and removing spots" and "lunch beauty, minimally invasive without moving the knife" … …

　　The hydrating and skin care effect of Shuiguangzhen has been aroused by various road networks, and it has become a hot item in the non-surgical "Light medical cosmetology" market, attracting thousands of women to be obsessed with it. The injection operation of Shuiguang needle is very convenient, and the whole process only takes 1-2 hours. It seems to be an "efficient and safe" entry-level medical beauty project. In Little Red Book, there are as many as 100,000 notes on planting grass related to "Shuiguangzhen" and "Shuiguangzhen Medical Beauty".

　　At present, the price of a dose of water-light needle ranges from hundreds to thousands, or even tens of thousands of yuan. TF Securities pointed out that from the classification point of view, the scale of non-surgical medical beauty in China has expanded rapidly, while the proportion has remained at around 70%, which is higher than the global average. It is estimated that the scale of young medical beauty industry will exceed 200 billion yuan in 2023.

　　Such a huge market is very chaotic. According to the data of "White Paper on Insights into Medical Beauty Industry in China in 2020", at present, the genuine rate of injections circulating in the medical beauty market is only 33.3%, that is, out of every three injections, two are illegal injections such as parallel imports and fakes.

　　Chaos

　　Medical dressings and cosmetics are on the scene one after another.

　　"Shuiguangzhen" market is chaotic

　　When the reporter of Beiqing Daily inquired about some medical beauty platforms, it was found that the types of water-light needles used on the platforms were far more than the "sodium hyaluronate for injection" that had been approved as "Class III medical devices". Not only that, the reporter of Beiqing Daily noticed that some products with the status of "Class III medical devices" have been approved for indications that are irrelevant.

　　For example, a water-light needle named "Shu Wei Ke", the product name is "Medical Sodium Hyaluronate Gel", and it has also obtained the level of "Class III Medical Device", but its registered application scope is "Auxiliary for preventing and reducing postoperative adhesion of abdominal (pelvic) cavity surgery".

　　The "true identity" of more water needles is actually a medical dressing, which can’t be used for injection, and some even only have the record number of cosmetics.

　　The reporter of Beiqing Daily noticed that a kind of human collagen bio-repair dressing named "Kelijin" is a Class II medical device, and it has been approved as a product for healing damaged wounds, but it has been used as a water needle injection in some medical and aesthetic institutions. The product of "Yifuquan" water-light collagen is called yeast recombinant collagen liquid dressing, which is also a class II medical device. It has been approved for "adjuvant treatment of skin diseases caused by impaired skin barrier function and improvement of skin itching caused by dermatitis and eczema", etc., and has not been approved for injection. In September, 2020, it was reported that a Yueyang woman was disfigured when she was given a water-light needle, and the organization injected her with "Femander Youth Essence Enhanced" and "levorotatory VC". Among them, "Feimande" belongs to cosmetics, while the box of "levorotatory VC" does not have any Chinese logo.

　　Not only that, on some e-commerce platforms, there are hundreds of cosmetics that are actually essence, cream and mask with the identity of "water needle". However, as a medical beauty project, the word "Shuiguangzhen" cannot be put on record through cosmetics. According to insiders, calling cosmetics "water needle" is nothing more than a gimmick made by merchants to improve sales.

　　Supervision

　　Clarify the identity of "Shuiguangzhen"

　　Clear the "edge ball" behavior

　　A few days ago, National Medical Products Administration issued an announcement on adjusting some contents of the Classification Catalogue of Medical Devices, which readjusted the classification catalogue of 27 types of medical devices. Among them, especially the catalogue of some medical beauty products has been greatly adjusted. According to the Catalogue, sodium hyaluronate solution for injection, which is the main component of "water-light needle", is used to inject into the dermis, and the skin condition is improved mainly through the moisturizing and hydrating effects of materials such as sodium hyaluronate, and it is regulated according to Class III medical devices.

　　Previously, on November 9, 2021, National Medical Products Administration Medical Device Standard Management Center issued a notice on soliciting opinions on the adjustment of the Classification Catalogue of Medical Devices, which further clarified that Shuiguang needles were classified as Class III devices for supervision.

　　Analysts believe that the adjustment of some contents of the Catalogue of Medical Devices will have a significant impact on the medical and beauty industry. The most obvious is to strictly control the use of non-compliant products by institutions. Through the classification of medical devices, the "edge ball" behavior in the market is gradually eliminated.

　　According to the Regulations on the Supervision and Administration of Medical Devices, enterprises engaged in the operation of Class III medical devices are subject to business license management, and business units need to hold a Medical Device Operation Record Certificate or a Medical Device Operation License, and the requirements for production technology and aseptic preservation will be much higher than those for Class I and Class II medical devices.

　　This group/reporter zhangxin

　　Photo courtesy/vision china Coordinator/Yu Meiying

　　keyword

　　Shuiguangzhen

　　The so-called water-light needle is to inject hyaluronic acid (hyaluronic acid), collagen and other substances into the dermis of the skin by using negative pressure needle to make the skin firm and elastic. National Medical Products Administration Medical Device Technology Evaluation Center once said that water-light acupuncture is a kind of therapy that injects sodium hyaluronate as the main component into the superficial layer of facial dermis to improve the skin condition. As a skin-breaking injection project, water-light needles should be certified as Class III medical devices in National Medical Products Administration before they can be produced and sold.

　　However, it takes a long time to apply for Class III business license of medical devices and a lot of experiments are needed, and the production company is required to have a quality management organization or full-time quality management personnel suitable for the scale and scope of business, which makes many businesses opportunistic.

　　BEIJING, Feb. 21 (Xinhua) According to the website of National Medical Products Administration, the State Drug Administration announced the summary list of the third illegal drug advertisements in 2007. It is reported that the food and drug supervision and management departments at all levels have notified and transferred the illegal drug advertisements to the industrial and commercial administrative departments at the same level for investigation by issuing the Announcement of Illegal Drug Advertisements, totaling 16,378 times; Shaanxi, Liaoning and other provinces have revoked 75 drug advertisement approval numbers for illegal publicity due to serious tampering with the approval contents.

　　1. The "Xinshu Capsule" produced by Jilin Bencaotang Pharmaceutical Co., Ltd. has the main functions of "promoting qi and blood circulation, dredging orifices and relieving depression". It is used for chest tightness, shortness of breath and angina pectoris caused by coronary heart disease. This drug is a prescription drug. The company advertised in the mass media without authorization, and claimed that "taking Xinshu Capsule, bid farewell to heart disease … taking Xinshu Capsule for 2-3 courses, the heart function returned to normal, and cardiovascular diseases such as coronary heart disease, angina pectoris and myocardial infarction were cured". There are a lot of unscientific assertions and guarantees in advertisements, which seriously deceive and mislead consumers.

　　Second, the "Compound Artemisia annua Spray" produced by Kunming Pharmaceutical (Group) Co., Ltd. has the main functions of "clearing away heat and toxic materials, removing blood stasis, stopping bleeding, reducing swelling and relieving pain. It is used for inflammatory external hemorrhoids and thrombotic external hemorrhoids caused by damp-heat in large intestine. The drug advertisement claims that "it takes 30 minutes to relieve itching and pain, 1 hour to reduce swelling, and 8-10 days for anal meat pieces and hemorrhoids to dry up". Advertisements contain unscientific assertions and guarantees of efficacy, which seriously deceive and mislead consumers.

　　3. The "Compound Sea Snake Capsule" produced by Zhejiang Hangkang Marine Biological Pharmaceutical Co., Ltd. has the main function of "tonifying kidney and calming the heart, resolving phlegm and calming the nerves". The drug advertisement claims to be "a good opportunity for patients with brain atrophy, Alzheimer’s disease, cerebral palsy, Parkinson’s disease and stroke epilepsy to be rescued". The propaganda of product function and indication in advertisements is beyond the content approved by the food and drug supervision and administration department, and contains unscientific assertions and guarantees indicating efficacy, which seriously deceives and misleads consumers.

　　4. The "Gujin Pill Capsule" produced by Shenyang Oasis Pharmaceutical Co., Ltd. has the main functions of "promoting blood circulation and removing blood stasis, relaxing muscles and tendons, expelling wind and relieving pain". This drug is a prescription drug. The company advertised in the mass media without authorization, and declared that "… only two boxes of medicine were taken for cervical spondylosis, and it was able to drive again; Expel bone thrombosis and scientifically change bones for you. There are a lot of unscientific assertions and guarantees in advertisements, which seriously deceive and mislead consumers.

　　Five, Jilin Huinan Tiantai Pharmaceutical Co., Ltd. produced "Qianliexiao Capsule", its main function is "clearing heat and promoting diuresis. It is used for patients with prostatitis with scorching damp-heat syndrome, and the symptoms are frequent urination, urgency, astringent pain, endless urination, soreness of waist and knees, etc. This drug is a prescription drug. The company released advertisements in the mass media without authorization, claiming that "it is the first drug in China that can clear prostate gland poison, and its unique adenolytic enzyme softens and disintegrates gland poison from the inside, restores male function, and comprehensively treats prostate diseases". The advertisements not only contain unscientific assertions and guarantees of efficacy, but also fabricate the product mechanism, which seriously deceives and misleads consumers.

　　6. "Mannatide Oral Liquid" produced by Pharmaceutical Factory of Shaanxi Academy of Sciences, its indication is "used for adjuvant treatment of hypoimmunity, recurrent respiratory infection, leukopenia, aplastic anemia and tumor, to reduce the side effects of radiotherapy and chemotherapy on hematopoietic system, and used for patients with chronic hepatitis B". The drug advertisement claims that "the general patients take 3-5 courses of treatment, the clinical symptoms basically disappear, and the tumor body gradually shrinks, so it is the first choice for patients with dangerous and severe advanced tumors". The publicity of product functions and indications in advertisements is beyond the content approved by the food and drug administration, and contains a large number of unscientific assertions and guarantees indicating efficacy, which seriously deceives and misleads consumers.

　　Seven, Qingdao Haier Pharmaceutical Co., Ltd. produced "Haimingwei brand Haiqi Shugan capsule", its main function is "resolving phlegm and resolving hard mass, promoting diuresis and expelling toxin. It can be used for costal pain, swelling, abdominal distension, anorexia, nausea and fatigue caused by phlegm stagnation. It is also used for adjuvant treatment with the above performance after tumor radiotherapy and chemotherapy. " This drug is a prescription drug. The company advertised in the mass media without authorization, and claimed that the product was "the first choice for treating hepatitis B, all patients with hepatitis B" big three positive "turned negative, and patients with hepatitis B" small three positive "fully recovered". The advertisement’s propaganda on the product’s function and indication goes beyond the content approved by the food and drug supervision and management department, and uses the patient’s image to prove the efficacy of the drug, which contains unscientific assertions and guarantees that indicate the efficacy, seriously deceiving and misleading consumers.

　　Eight, Jilin Yongli Pharmaceutical Co., Ltd. produced "refined Guanxin soft capsule", its main function is "promoting blood circulation and removing blood stasis. It is used for coronary heart disease and angina pectoris due to blood stasis. This drug is a prescription drug. The company advertised in the mass media without authorization, and declared that "new Chinese medicine can replace heart surgery". The propaganda of product function and indication in advertisements is beyond the content approved by the food and drug supervision and administration department, and contains unscientific assertions and guarantees indicating efficacy, which seriously deceives and misleads consumers.

　　Nine, Qinghai Jinhe Tibetan Medicine Pharmaceutical Co., Ltd. produces "Seventy Flavor Pearl Pills", whose main functions are "calming the nerves, calming down, dredging meridians, harmonizing qi and blood, refreshing the brain and inducing resuscitation". This drug is a prescription drug. The company advertised in the mass media without authorization, and declared that "only one pill in 7 days can cure the heart and brain easily". Advertisements contain unscientific assertions and guarantees of efficacy, which seriously deceive and mislead consumers.

　　X "Tongluo Zhitong Capsule" produced by Shanxi Chuanglong Pharmaceutical Co., Ltd. has the main function of "clearing away heat and promoting diuresis, dredging collaterals and relieving pain". It is used for adjuvant treatment of joint swelling and pain, heavy limbs and unfavorable activities caused by arthralgia due to dampness-heat blocking collaterals. " The drug advertisement claims that "it takes 2-3 days to stop the pain, 30 days for the joint to move autonomously, and 3 months for moderate patients to stop taking the drug". Advertisements use the name of experts to prove the efficacy of drugs, and contain unscientific assertions and guarantees indicating efficacy, which seriously deceive and mislead consumers.

　　National Medical Products Administration demanded. The food and drug supervision and administration departments of all provinces, autonomous regions and municipalities directly under the Central Government should continue to strengthen the monitoring of drug advertisements. The illegal drug advertisements found shall be transferred to the administrative department for industry and commerce in a timely manner, and the bad behaviors of enterprises that illegally publish advertisements shall be recorded in accordance with the provisions of the Measures for the Credit Management of Enterprises that Publish Illegal Drugs, Medical Devices and Health Food Advertisements; In accordance with the relevant provisions of the Measures for the Examination of Drug Advertisements, administrative compulsory measures such as suspension of sales should be taken for drugs involved in serious illegal advertisements, and the approval number of drug advertisements that are illegally released without authorization should be resolutely revoked; It is necessary to increase publicity to the public and improve consumers’ ability to identify illegal drug advertisements.

Editor: Yin Wei

　　Cctv newsFrom January to May this year, the Forest Public Security Bureau of Yunnan Province and the Forest Public Security Bureau of the State Forestry and Grassland Bureau cracked a number of serious cases of illegal acquisition, transportation and sale of rare and endangered wildlife products in the "Spring Thunder Action 2018" special crackdown. On June 21, the bureau made a news briefing on several typical cases and related situations.

　　Since the case was filed for investigation in November 2017, the forest public security organs of Honghe Prefecture have cracked the "11.03" project after eight months of continuous operations, arrested 17 suspects and seized 764 wild animal products such as ivory products and rhinoceros horn products, including 332 ivory products of Asian elephants and African elephants. The main suspect in this case, Mo Mou, is a college student studying abroad. He developed domestic sales channels through his classmates, took advantage of the convenience of studying abroad and the lack of local laws to protect wild animals and their products, purchased some small-scale wild animal products overseas, smuggled them into the country from the border lanes, and used the loopholes in the management of domestic logistics to send them to all parts of the country for sale, thus making a profit. Another major suspect, Li Moumou, is a classmate of Mo Mou. After becoming an offline seller, Li posted sales information through the webcast platform, and then purchased and delivered through Mo Mou to complete the transaction.

　　In May this year, the mobile detachment directly under the Provincial Forest Public Security Bureau moved to Guangxi, Chongqing, Xinjiang and other places, and cracked the "4.10" project, and seized 2 gibbons, 3 macaques and 5 suspects. The suspect, Jiang, released video information about selling wild animals through public short video platforms such as Tik Tok and Volcano Video. After private talks, he spent many years in his home in a border city in Guangxi, and delivered live wild animals through logistics to complete the sale.

　　The Criminal Investigation Detachment of Yunnan Forest Public Security Bureau cracked the "4.12" case of illegal acquisition, transportation and sale of precious and endangered wild animals, arrested five criminal suspects, and seized a number of wild animal and plant products, such as Asian elephant hide, ivory products and rhinoceros horn products of Appendix I of the Convention on International Trade in Endangered Species of Wild Fauna and Flora. On March 9th this year, the Forest Public Security Bureau of Menghai County, Xishuangbanna Prefecture conducted a routine inspection of the express outlets in Daluo Town, Menghai County, and seized 101 suspected ivory products from the express parcels of a express outlet. After identification, 99 of them were Asian elephant ivory products. These parcels were collected by the express outlet in Little mongla, Myanmar, and were ready to be sent outside the province. Menghai Forest Public Security Bureau filed a case for investigation on March 10th, and arrested three suspects. The case is still under investigation.

　　As of May 31st, Yunnan forest public security organs had handled 36 cases of illegal acquisition, transportation and sale of ivory products, cracked down on 45 criminals and confiscated 1,927 pieces of ivory products, involving a total value of 2.55 million yuan. 597 criminal cases of forest and wildlife were handled, including 35 serious cases, and 3,857 cubic meters of forest wood, 2,147 mu of forest land and 1,581 wild animals were collected, and 6,789 criminals were cracked down (times), involving more than 21 million yuan. (CCTV reporter Li Changming Zheng Chen)

As a domestic car with high cost performance within 100,000 yuan, Changan is a product with outstanding sales. In contrast, Yidong is in the same price range, taking into account power, space and face value. As time goes by, Changan Yidong, which has been listed for many years, finally welcomes its third-generation products. At the same time, according to official reports, the third-generation Changan Yidong will be officially listed on March 20th, and the third-generation Changan Yidong has also added a 1.5T engine. So here, let’s take a closer look at what has happened to the third generation of Changan.

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First of all, in the power system, we all know that Changan Yidong has two different powertrains: 1.4T and 1.6L Among them, Yidong with 1.4T engine has a maximum horsepower of 160 horses. Matching with powershift can make this car accelerate 100 kilometers at the fastest time in about 9.3 seconds. This acceleration result is not excellent, but for most ordinary consumers, it is enough to meet the daily commuting in urban areas and high-speed road conditions. As for the third generation Changan Yidong, a brand-new 1.5T engine will be added to the car, and the maximum output power of the engine will reach 122kW, which is slightly higher than the current 1.4t. At the same time, powershift will continue to be used in the transmission system.

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Coming to the side of the car, the third generation Changan Yidong is simpler than the old lines, and the whole body looks more slender. Coupled with the new style of rim shape and the chrome trim around the hidden door handle and window, it can also bring a certain sense of grade. Of course, compared with Chang An Yi Da, the third generation Changan Yidong is completely the same except for the different wheel hub shapes.

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As for the rear of the car, like Yida, the third-generation Changan Yidong also uses hidden exhaust, but the taillights on both sides of the tail are sharp enough, and with the duckling tail with a large upturned upper tail and a layered rear contour, it can also bring a bit of youthful sports atmosphere, which is also more textured than the old one.

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After entering the car, it is also an epoch-making "communication". Although Changan Yidong, which is currently on sale, can also bring a certain sense of fashion and technology, which is very in line with Changan’s family-style design style, compared with the interior of the third-generation Changan Yidong, it can be found that the central control layout of the new car is obviously simpler, and the large-size vertical screen of the central control is also in line with the tonality of the current intelligent cockpit. At the same time, the oval and embedded air-conditioning outlets inside the central control are also on the way to create youth and fashion.

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On the whole, Chang ‘an Yidong, as a model with a high number of vehicles in the same market, has achieved a balanced state in terms of price and product strength. For this vertical replacement, the third generation of Yidong lost the traditional family-style design of Chang ‘an, and also replaced it with a brand-new design language that is more youthful and fashionable. However, it is said that the appearance and interior layout of the third generation Changan Yidong are exactly the same as that of Changyida, perhaps because Yida’s sales performance is not optimistic, and it wants to use the market reputation accumulated by Changan Yidong for many years to indirectly drive Yida’s sales, or the third generation Changan Yidong will replace this embarrassing Changyida. So in the end, what do you think of the performance of the third generation Changan Yidong? Welcome to see the officials leave a message in the comment area for discussion.

　　CCTV News:On the evening of April 30th local time and the early morning of May 1st Beijing time, Israeli Prime Minister Benjamin Netanyahu delivered a televised speech on the Iranian nuclear issue at the headquarters of the Israel Defense Forces in Tel Aviv. He showed the so-called archives of Iran’s nuclear program obtained by Israeli intelligence agencies, accusing Iran of secretly developing nuclear weapons after signing the Comprehensive Agreement on Iran’s Nuclear Issue in 2015, and "deceiving the whole world"!

　　Netanyahu said that Israel has obtained a 55,000-page copy of the secret document on Iran’s nuclear program. This "new conclusive evidence" proves that Iran is still secretly developing nuclear weapons after signing the Iranian nuclear deal in 2015, moving its nuclear weapons program to a highly confidential location, and at the same time expanding the range of its missiles capable of carrying nuclear warheads.

　　Israeli Prime Minister Benjamin NetanyahuA few weeks ago, in an intelligence war, Israel got half a ton of materials from these vaults. This is what we got. There are 55,000 pages of materials, 55,000 documents and 183 CDs. Everything you see is a copy of the original Iranian materials.

　　Netanyahu said that Iran’s claim that it has never had a nuclear weapons program is a "brazen lie".

　　Israeli Prime Minister Benjamin NetanyahuFirst of all, Iran is lying when it says that it has never had a nuclear weapons program. More than 100,000 pages of secret documents prove it. Secondly, even after the signing of the Iranian nuclear deal, Iran continues to preserve and expand its knowledge of nuclear weapons for future use. "

　　Netanyahu said that this Iranian "nuclear file" is shared by Israel and the United States, which can prove its authenticity.

　　[News Link] The United States and Israel believe that the agreement is flawed

　　The day before, the new US Secretary of State Pompeo had just visited Israel and held talks with Netanyahu on the Iranian nuclear issue. Pompeo reiterated that the Iranian nuclear deal has many shortcomings, and if it is not amended, the United States will withdraw from the agreement. The so-called "shortcomings" of Israel and the United States mainly include the "sunset clause" in the agreement. According to this provision, after the failure of the Iranian nuclear deal, Iran can resume uranium enrichment activities. In addition, Israel and the United States also hope to increase restrictions on Iran’s ballistic missile program and to curb Iran’s influence in the region.

　　Iranian Foreign Minister: The Israeli Prime Minister is shouting "Wolf" again.

　　Netanyahu accused Iran of lying and secretly developing nuclear weapons. In response, Iranian Foreign Minister Zarif recently posted on social media that Netanyahu repeatedly accused Iran of secretly developing nuclear weapons, just like the little boy who said "Wolf is coming".

　　Zarif said that Netanyahu’s accusation about Iran’s secret development of nuclear weapons is groundless, and it is just a propaganda war. He also ridiculed Netanyahu as a little boy crying wolf. Zarif said on his social media homepage, "The children who cried wolf are coming again, but this can only deceive a few people." Zarif said that US President Trump’s recent allegations about Iran’s nuclear program are old-fashioned, and these allegations have been proved wrong by the International Atomic Energy Agency. Now, at this time point, the little boy (Netanyahu) crying "Wolf is coming" has released the so-called intelligence evidence, just to influence Trump’s decision on the Iranian nuclear deal.

　　Iran says it can restart uranium enrichment at any time.

　　On the same day, salehi, Chairman of the Iranian Atomic Energy Agency, once again stressed that technically, Iran can resume uranium enrichment activities at any time, and now Iran can extract enriched uranium with higher purity. But Iran doesn’t want to go there.

　　Iranian Atomic Energy Agency Chairman salehi: "We don’t want to come to the situation of resuming uranium enrichment activities. I hope that Mr. Trump and his colleagues and the government can keep their heads and don’t create trouble, which will give themselves or us or even others a headache."

In fact, the fuel consumption or battery life of the same class models are not much different now, so the high configuration is often more attractive to consumers. What xiaobian wants to introduce to you today is. Let’s take you to appreciate its style.

Let’s take a look at the appearance of Touruiou first. The front shape of Touruiou looks very young and fashionable, and looks very young. Coupled with the avant-garde headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, front fog lights, and automatic opening and closing. Coming to the side of the car body, the size of the car body is 4974 mm * 2095 mm * 1986 mm. The car adopts soft lines, and the side of the car feels very avant-garde. With large-sized thick-walled tires, the overall visual effect is very avant-garde. Looking back, the rear of the car looks very angular, and the taillights are very simple. Overall, it is quite elegant.

In terms of interior, the interior looks very avant-garde and has a high overall recognition. The steering wheel of the car is very in line with the interior style, made of genuine leather and has an atmospheric shape. Let’s take a look at the central control, decorated with a 12.3-inch central control screen, which makes the interior style impressive and looks simple and generous. The interior feels good. Let’s take a look at the dashboard and seats. The car is equipped with a clean dashboard and its design is relatively stable. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Touruiou matched automatic (AT) gearbox, with an acceleration time of 10.6s per 100 kilometers, has good power performance and is completely OK for daily use.

The performance of the trunk space of Turion Europe is relatively good, the opening size is in line with its positioning, and the family’s storage needs can be met. At the same time, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

I wonder if you are excited about this car introduced today? You must also have a look at this car, which will definitely bring you unexpected surprises.

Whether it is a fuel vehicle or a new energy vehicle, as long as it meets the needs of consumers, it is a good car. What I bring to you today is that it has many highlights. Not much to say, let’s take a look.

Let’s take a look at the appearance of the Yuan PLUS. The overall front of the Yuan PLUS is more fashionable and simple, and looks more fashionable. Combined with fashionable and simple headlights, the grade of the whole vehicle is improved. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4455 mm * 1875 mm * 1615 mm. The car adopts lovely lines, and the car body presents a dignified design style. With large-sized thick-walled tires, the shape is quite soft. Looking back, the rear line of Yuan PLUS is young and unique, and the taillight style is relatively unique. Overall, it is still quite domineering and stylish.

Sitting in the car, Yuan PLUS interior design has taken the avant-garde personality route, which is easy to impress the hearts of young consumers. The steering wheel of the car is well designed and made of leather, which gives a good grip experience. Take a look at the central control, and with the 15.6-inch touch-sensitive LCD central control screen, the interior design is quite layered, giving people a feeling of being domineering and stylish. Let’s take a look at the dashboard and seats again. The car is equipped with a beautiful dashboard, which is very dynamic and lively. The car adopts imitation leather seats, equipped with functions such as electric adjustment of auxiliary seats, electric adjustment of seats, and seat proportion tilting, and the overall comfort is acceptable.

Yuan PLUS matching gearbox, 150KW, 310N.m, good power performance.

The back row space of yuanplus is quite satisfactory, and the leg space is still rich, so it is no problem to meet daily household needs. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

Do you have a lot of ideas after reading today’s story? This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.