Technology empowers the "vegetable basket"! See how the vegetable greenhouse turns into a "green workshop"

According to the latest data from the Ministry of Agriculture and Rural Affairs, the current vegetable field area in China is 94.35 million mu, an increase of 1.84 million mu year-on-year; In the first ten days of October, the output was 24.09 million tons, an increase of 710,000 tons. The national "vegetable basket" has stable production, sufficient supply and stable market.

"transporting western fruits to the east and southern vegetables to the north" enriches people’s dining tables

This is the largest vegetable market in East China — — Nanjing Agricultural and Sideline Products Logistics Center, with 30,000 trucks entering and leaving every day and 50,000 passengers every day, trades over 100,000 kinds of products every day, and the annual trading volume exceeds 11 million tons. Walking into the trading area with an area of tens of thousands of square meters here, it feels like entering a world of vegetables, with all kinds of fresh and exotic vegetables.

In the guest area of the market, more than 200 kinds of plateau dishes and inland dishes are gathered. These vegetables from other places are all transported over long distances.

Zhang Yuli, Market Manager of Nanjing Agricultural and Sideline Products Logistics CenterWe put the goods in the cold storage after they are delivered from farmers, and there is a cold chain in the process of transportation.

Sun Qinlong, Director of Guest Cuisine Department 2 of Zhongcai Vegetable Market, Nanjing Agricultural and Sideline Products Logistics CenterAll the way down at high speed, it will take nearly 2 hours to load, unload and set it up, and immediately go to the table of our people.

At the time of the interview, there were plateau dishes that were transported from other places and kept entering the market. As an important node of "transporting western fruits to the east and southern vegetables to the north", the cargo throughput of Nanjing agricultural and sideline products logistics center can reach about 30 thousand tons a day, and like these market merchants, they handle several thousand kilograms of vegetables every day.

Facility vegetables take the lead in vegetable greenhouses and become "green workshops"

There are more and more varieties of vegetables in the market, which are not only closely related to convenient logistics and transportation, but also closely related to the development of protected agriculture in China, especially protected vegetables. According to the data of the Ministry of Agriculture and Rural Affairs, at present, the output of protected vegetables in China accounts for 30% of the total main material, which has become an indispensable part of vegetable production and supply.

Protected vegetables refer to vegetables that are grown by artificial technical means to change the natural temperature conditions. Common facilities include greenhouses and greenhouses. According to the data of the Ministry of Agriculture and Rural Affairs, nearly 30 kinds of vegetables, including cucumbers, tomatoes and eggplants, have basically achieved annual production by manual methods.

Shouguang, Shandong, one of the important vegetable planting bases in China, has a vegetable planting area of 600,000 mu, and the proportion of protected vegetables has reached 95%. In the vegetable greenhouse of Cui Xinzhong, a villager in Daotian Town, Shouguang City, nearly 10 kinds of smart equipment including intelligent ventilator and intelligent plant protection machine were installed.

Cui Xinzhong, a villager from Cuilingxi Village, Daotian Town, Shouguang City, Shandong ProvinceLike my greenhouse, I can control it with a mobile phone. I turn on the fill light, and there is a newly installed intelligent cruise plant protection machine.

Now, Shouguang has completed and put into use 18 intelligent parks covering an area of 23,000 mu, all of which cover new technologies such as large-scale water and fertilizer integrated machine, intelligent temperature control and automatic light supplement. At the same time, more than 50,000 greenhouses have applied Internet of Things equipment, and vegetable greenhouses have become "green workshops".

Sang Yingbin, Deputy Secretary of the Party Committee of Daotian Town, Shouguang City, Shandong ProvinceCompared with the traditional solar greenhouse, the integrated application of advanced facility agricultural equipment can improve the land utilization rate by more than 30% and the production efficiency by more than 50%.

In addition to Shouguang, Shandong, at present, China has gradually formed five major facilities vegetable producing areas: Huanghuaihai, Bohai Rim, the middle and lower reaches of the Yangtze River, Northwest China, Northeast China and South China.

In Lingwu, Ningxia, the total planting area of local vegetables reached 61,800 mu, including 38,400 mu of protected vegetables. Due to the large temperature difference between day and night and sufficient sunlight, it provided unique conditions for the growth of cold vegetables.

Ma Ping, a villager in Xingwang Village, Lingwu County, is picking ripe tomatoes in her greenhouse. Tomatoes grown in the sand are juicy and juicy, which are deeply loved by consumers.

"Plant Factory": Let the vegetables reach the best growth state.

With the continuous development of modern facility agriculture, an efficient planting method "plant factory" has come, which does not need soil and sunlight. Follow the reporter to see the magical plant factory.

Before entering this plant factory in Beijing, the staff have to put on clean work clothes and go through the air shower room for disinfection. These processes are all to ensure that vegetables are protected from pests and diseases and can grow in a clean environment.

Wu Zhongsheng, head of a plant factoryFor example, including its illumination, humidity, temperature, carbon dioxide concentration, irrigation time, etc., these parameters are all controlled by computers, which are all tailored to plants and create the most suitable growth environment for plants.

Here, the roots of vegetables are not soil, but only water. There are not only various nutrients specially prepared in the water, but also good dissolved oxygen, and the water temperature can be adjusted according to the growth of plants, which not only provides the best growth conditions for vegetables, but also saves the water consumption needed for their growth.

Wu Zhongsheng, head of a plant factoryWe need about 500 ml of nutrient solution to produce a vegetable. The nutrient solution is self-circulating and has no external discharge.

In Henan, a 50-acre carbon-rich vegetable factory, nearly 17,000 tomatoes will ripen every seven days. Unlike ordinary field tomatoes, these tomatoes do not need any soil to grow, and the carbon dioxide emitted by thermal power plants is its "three meals a day".

Wang Xiaoqing, Head of Carbon-rich Vegetable Factory in Huixian County, Henan ProvinceOur vegetable factory is located next to the power plant, and the carbon dioxide generated by the power plant is delivered to our tomatoes, so that tomatoes can not only eat light and heat, but also eat gas fertilizer (carbon dioxide).

In this fully automatic plant factory in Pinghu, Zhejiang Province, LED lights are equipped here to simulate various spectra needed by plants, and specific spectra are turned on for special crops, so that vegetables can achieve an optimal growth state to ensure yield and quality.

Xue Longjiang, Deputy Director of Development Department of State Grid Pinghu Power Supply CompanyMicro-grid contains a micro-interactive system of hydrogen energy, and at the same time, it is equipped with some distributed photovoltaics, which can not only generate electricity continuously, but also provide usable heat energy.

The magic of the plant factory is that it presses the "fast forward button" for crop growth. Because the environment is closed and controllable, it is less affected by the natural environment and can be planted continuously in one year. Such a football field can produce 300 tons of vegetables every year, which is dozens of times more than the output of traditional vegetable fields in the same area.

Developing Facility Agriculture and Promoting Diversified Food Supply

Agriculture is the "ballast stone" to stabilize the economy and society. Developing facility agriculture is one of the important ways to build a strong agricultural country and achieve high-quality agricultural development. Establishing a big food concept and developing facility agriculture according to local conditions can promote the change of food supply from single production to multiple supply, and better meet the escalating consumer demand of agricultural products.

Take the road of modern agriculture with China characteristics

The report of the 19th National Congress of the Communist Party of China put forward the strategy of rural revitalization and "accelerating the modernization of agriculture and rural areas". The modernization of agriculture is related to the overall situation of building a well-off society in an all-round way and building a socialist modern power. General Secretary of the Supreme Leader pointed out that without agricultural modernization, rural prosperity and prosperity, and farmers living and working in peace and contentment, national modernization is incomplete, incomplete and unstable. He also stressed that the fundamental solution to the problems concerning agriculture, countryside and farmers lies in deepening reform and taking the road of modern agriculture with China characteristics.

The road to modern agriculture with China characteristics must conform to the reality of agricultural development, maintain the true nature of socialist agriculture and have China characteristics. This "characteristic" is mainly reflected in the following aspects.

First, it should conform to the situation and conditions of China’s agricultural and rural development. Since the reform and opening up, great changes have taken place in China’s agricultural base, production conditions and production methods, but at present, problems such as a large proportion of agricultural population and a low overall level of agricultural productivity still exist. China has a large agricultural population and lacks rich agricultural resources, so it is impossible to copy the large-scale and large-scale farming model in Europe and America. Modern agriculture with China characteristics is not "Europeanization", but on the basis of household contract management, under the comprehensive effect of market mechanism and government regulation, with the goal of ensuring the supply of agricultural products, increasing farmers’ income and promoting sustainable development; With the support of modern technology and equipment, we will improve agricultural labor productivity, resource output rate and commodity rate, and build a diversified industrial form and multi-functional industrial system that closely connects agriculture, industry and commerce, and integrates production and marketing.

Second, we must adhere to collective ownership and keep the socialist nature of rural agriculture unchanged. China is a socialist country. The development of modern agriculture with China characteristics must obey the general direction and general layout of Socialism with Chinese characteristics, not only follow the general law of agricultural modernization, but also base itself on the reality of China, and adhere to the socialist nature and embody the characteristics of China. In terms of rural land system, we should adhere to the nature of collective ownership of rural land unchanged; In terms of agricultural management system, it is necessary to adhere to and improve the "separation of three powers" of land ownership, contracting rights and management rights.

Third, we must adhere to the socialist distribution system of common prosperity. The process of agricultural modernization is a process of material wealth production and a process of interest distribution. In this process, China’s distribution system with distribution according to work as the main body and multiple modes of distribution coexisting, giving overall consideration to getting rich first and sharing wealth, efficiency and fairness, should be reflected in the distribution process of agriculture and rural areas. Agricultural modernization should embody the unity of efficiency and fairness, and realize farmers’ modernization and all-round modernization. As General Secretary of the Supreme Leader has repeatedly emphasized, "The key to a well-off society is to look at fellow villagers" and "no one can fall behind on the road to a well-off society".

General Secretary of the Supreme Leader pointed out that it is necessary to accelerate the construction of modern agriculture, take the lead in realizing agricultural modernization in some areas, focus on three key points of accelerating the construction of modern agricultural industrial system, modern agricultural production system and modern agricultural management system, accelerate the adjustment of agricultural structure, strengthen the construction of agricultural infrastructure and technical equipment, and accelerate the cultivation of new agricultural management entities. "Several Opinions on Deepening Rural Reform in an All-round Way and Accelerating Agricultural Modernization" requires that we should strive to embark on a new road of agricultural modernization with China characteristics with advanced production technology, moderate scale of operation, strong market competitiveness and sustainable ecological environment. To accelerate the construction of modern agriculture, we can focus on the following six aspects.

First, we should promote the marketization of agriculture. Modern agriculture is a highly commercialized market-oriented industry. Compared with traditional agriculture, modern agriculture is mainly produced for the market, with high commodity rate, perfect market system and modern circulation system of agricultural products. To promote agricultural marketization, it is necessary to organize farmers, enter domestic and foreign markets, and improve the market competitiveness and market share of agricultural products. At present, in view of the problem that China’s agriculture has changed from insufficient aggregate to structural contradiction, we should take the structural reform of agricultural supply side as the main line of agricultural and rural work, focus on optimizing agricultural products, cultivate new kinetic energy for agricultural and rural development, and take the green development of agriculture as the main direction of structural reform of agricultural supply side.

The second is to operate on a moderate scale. Due to the characteristics of high technology content, high production efficiency and strong production capacity, the development of modern agriculture must take the road of moderate scale operation to meet the requirements of fierce competition in the agricultural market. "Opinions of the Central Committee of the Communist Party of China and the State Council on Implementing the Strategy of Rural Revitalization" proposes to implement the cultivation project of new agricultural business entities, cultivate and develop family farms, cooperatives, leading enterprises, socialized service organizations and agricultural industrialization consortia, and develop various forms of moderate scale operations.

The third is to develop ecological agriculture. Modern agriculture is also ecological agriculture. It is a modern agricultural development model that uses modern science and technology and management means to intensively manage and obtain higher economic, ecological and social benefits. Faced with the serious problems such as the tight restriction of agricultural resources in China and the pollution of rural agricultural ecological environment, it is very important to develop the idea of "efficient ecological agriculture" and the development concept of "Lucid waters and lush mountains are invaluable assets". Since the 18th National Congress of the Communist Party of China, with the promotion of socialist ecological civilization and the construction of beautiful China and beautiful countryside, the development of ecological agriculture has ushered in a period of strategic opportunities.

The fourth is to implement science and technology to promote agriculture. Agricultural modernization and the development of modern agriculture need the support of modern agricultural science and technology. Science and technology are productive forces, and modern agriculture is supported by advanced agricultural technologies such as water, electricity, agricultural film, fertilizer, pesticides, improved varieties and agricultural machinery. The development of modern agriculture cannot be separated from agricultural science and technology. In November, 2013, General Secretary of the Supreme Leader stressed that it is necessary to insert the wings of science and technology into agriculture, promote the integration of agricultural technology, mechanization of labor process, informationization of production and operation, legalization of safety and environmental protection, and accelerate the construction of a technical system that meets the requirements of high-yield, high-quality, efficient, ecological and safe agricultural development in accordance with the principles of paying equal attention to increasing production and increasing efficiency, supporting improved varieties and good methods, and coordinating production ecology. In December 2014, General Secretary of the Supreme Leader said in Jiangsu that modern and efficient agriculture is a good way for farmers to get rich. We should follow this path, make agricultural management profitable and make agriculture a promising industry.

The fifth is to build a modern agricultural management system. Modern agriculture should be guaranteed by modern management system. The extensive adoption of advanced management methods, the application of advanced management techniques and means, the organically connected industrial chain, the efficient channels of agricultural product sales and processing transformation, the efficient farmers’ production organization system and the efficient modern agricultural management system have all become the support and guarantee for the development of modern agriculture. To promote agricultural modernization, we should focus on accelerating the construction of modern agricultural industrial system, modern agricultural production system and modern agricultural management system, establish a government macro-control mechanism that is suitable for modern agriculture, and establish a sound agricultural support and protection system, including a legal system and a policy system.

Sixth, it is necessary to cultivate a new team of professional farmers. Modern agriculture should have high-quality farmers, high-quality agricultural breeding talents and management talents, which is the premise and foundation of modern agriculture and the key and requirement for its development. General Secretary of the Supreme Leader pointed out that the way out for agriculture lies in modernization, and the key is to strengthen the construction of agricultural scientific and technological talents and cultivate new professional farmers. In November 2013, General Secretary of the Supreme Leader stressed during his inspection tour in Hunan that it is necessary to effectively run rural compulsory education so that the next generation in rural areas can acquire more knowledge and skills. In the report of the 19th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader once again clearly proposed to cultivate a "three rural" work team that understands agriculture, loves the countryside and loves farmers. Only by doing a good job in the work of agricultural talent team can we develop and strengthen the new agricultural management subject and continuously enhance the vitality of agricultural and rural development.

(Author: Yan Zhanding, executive director and professor of Central South University for Nationalities, theoretical system research center of Socialism with Chinese characteristics, Hubei Province)

Safeguarding people’s livelihood and promoting development; Completion and delivery of key projects in many places in China.

CCTV News:Recently, a number of key projects in many places in China have been completed and delivered or welcomed important nodes to promote economic construction and people’s livelihood development.

The residential area of Beijing Dongao Village has been fully completed and put into use.

A few days ago, the residential area of Beijing Winter Olympic Village was fully completed and delivered to the Beijing Winter Olympic Organizing Committee for use. During the Games, the residential area will provide accommodation, catering, medical care and other security services for athletes and team officials from all countries. After the competition, Dongao Village will be transformed into a talented public rental house.

Qu Chen, Project Manager of Beijing Winter Olympic Village:We pay more attention to the influence of architecture on people. You will see that all the lamps are not the traditional big ceiling lamps, or a particularly large chandelier, which both diffuses light and wastes, and at the same time makes people feel uncomfortable. There is no such main light in the bedroom, but all are wall lights.

Xiong’an new area’s first high-standard sports park put into use.

In xiong’an new area, a newly-built sports park was put into use, which is also the first high-standard sports park in xiong’an new area, providing a public place for local people to relax and exercise.

Xiong’an new area citizen Mr. Sun:The new sports park is quite good, with a runway, a basketball court and a football field, and the football field is an 11-player full-size football field.

Qingdao, Shandong: The first boring machine tunnel of Metro Line 4 runs through two lines.

Recently, Metro Line 4, which runs through the east-west direction of the main city of Qingdao, Shandong Province, ushered in key construction nodes, and the first double-line tunnel constructed by roadheader was connected. The project adopts two new TBM boring machines independently developed by China, and cooperates with automatic measuring robots. At an ultra-close distance of less than 2 meters, the project safely passes through the subway line 3 in operation, and the surface subsidence is almost zero. It has solved many world-class engineering problems in the construction of boring machines in coastal areas, and accumulated successful experience for the scientific research and construction of underground projects in coastal cities in China under special environmental conditions.

Zhu Ming, General Manager of Qingdao Metro Group Construction Branch:The settlement under the existing line is controlled within 1 mm, and the double-track connection is realized in advance, which creates favorable conditions for the next track laying.

Ministry of Education: The results of the 44 competitions approved this time shall not be used as extra points for the college entrance examination.

  Cctv newsRecently, the General Office of the Ministry of Education issued "2022— List of national competitions for primary and secondary school students in the 2025 school year (hereinafter referred to as the "list"), and 44 competitions such as the National Youth Artificial Intelligence Innovation Challenge were determined as 2022— In the national competition for primary and secondary school students in the 2025 school year, the head of the supervision department of off-campus education and training of the Ministry of Education answered questions from reporters on the List.

  1. Please introduce the main background of the publication of the List.

  A: Since the Ministry of Education formulated and issued the "Administrative Measures on National Competition Activities for Primary and Secondary School Students (Trial)" in 2018, the Ministry of Education has carried out the evaluation of national competition activities for primary and secondary school students for four consecutive years and announced the list of competition activities. In March this year, in order to better meet the actual needs of competition management, the Ministry of Education, together with the Central Organizing Committee, the Ministry of Civil Affairs and the General Administration of Market Supervision, improved the Measures for the Administration of National Competition Activities for Primary and Secondary School Students (Trial), and jointly issued the revised Measures for the Administration of National Competition Activities for Primary and Secondary School Students (hereinafter referred to as the Measures) in the name of four departments. According to the requirements of the Administrative Measures, 2022&mdash was launched in May this year; In the 2025 school year, the evaluation of national competition activities for primary and secondary school students was finalized and released to the public through the procedures of independent declaration, expert evaluation, publicity and review by the organizers.

  2. Please tell us about the main principles followed in this review.

  A: First, adhere to the correct orientation. The finalists must conform to the requirements of the Administrative Measures and the Opinions on Further Reducing the Students’ Homework Burden and Off-campus Training Burden in Compulsory Education, fully implement the Party’s educational policy, adhere to the socialist direction of running schools, and adhere to the fundamental task of educating people in Lide. The second is to strengthen the bottom line requirements, not to hold competitions for preschool children, not to hold discipline competitions for compulsory education in principle, and strictly control the number of discipline competitions in high school. Third, pay attention to the quality of the competition, give priority to the selection of competition events with excellent qualifications of the organizers, reasonable subject setting, standardized articles of association and system, rich experience in activities and strict organization and preparation, and strictly control the quality of the competition. The fourth is to continuously optimize the structure, and reflect the requirements of "five educations at the same time" through competitions. There are not only traditional competitions such as cultivating natural science literacy, comprehensive humanities literacy, art and sports, but also a number of competitions related to chip technology, satellite navigation, artificial intelligence and other high-tech technologies, focusing on services to solve the problem of "stuck neck". At the same time, comprehensive quality competitions such as labor skills and cultural heritage have been added, further optimizing the competition structure.

  3. There is one item missing from the published List. Please tell us the main reasons.

  A: According to the prescribed procedures, after the expert review, we publicized the list of 45 competitions to be held. During the publicity period, we received some reports, which we attached great importance to, made judgments one by one, and entrusted relevant professional institutions to conduct serious investigation and verification. After investigation, it was found that the organizer of a competition had a bad record, which did not conform to the relevant provisions of the Administrative Measures. Therefore, the above-mentioned competition activities were cancelled, and finally the list of 44 competition activities was officially announced to the public.

  4. Why did the notice announcing the List emphasize that the competition and the results of the competition should not be used as the basis for enrollment in primary and secondary schools and the extra points for the college entrance examination?

  A: The competition for primary and secondary school students is a public welfare educational activity aimed at cultivating people, tapping students’ special interests and stimulating students’ interest in learning, and should not have any connection with enrollment. The "Administrative Measures" clearly stipulates that the competition and the results produced by the competition shall not be used as the basis for enrollment in primary and secondary schools. The Ministry of Education has repeatedly asked all localities to strictly implement the compulsory education (young to small, small to early) entrance policy without examination, and may not use any competition awards as the basis for further studies; Strictly implement the requirements of "Guiding Opinions of the Ministry of Education on Further Promoting the Reform of Entrance Examination System in Senior High Schools" (J.J. II [2016] No.4), and it is strictly forbidden to use the awards of various competitions as the basis for adding points to the entrance examination in senior high schools.

  At the same time, in 2015 and 2019, the Ministry of Education, together with relevant departments, carried out two rounds of cleaning up and standardizing the extra points in the college entrance examination in accordance with the principle of "promoting fairness, standardized management and scientific accuracy", and explicitly canceled five types of national college entrance examination extra points, including sports special students, Olympic competitions for middle school students, science and technology competitions, provincial outstanding students and outstanding deeds in ideology and morality. According to this spirit, none of the competitions approved this time can be used as extra points for the college entrance examination.

  5. What are the specific requirements for the competitions in the List?

  A: First, regarding the time requirement, in principle, the competition in the List will be held from September 2022 to August 2025. During this period, it shall be held no more than once per academic year, with a cumulative total of no more than three times. Second, regarding the requirements of public welfare, the competition should adhere to public welfare and not be for profit. Students and schools are not allowed to charge costs, work fees, activity fees, registration fees, room and board fees, materials fees, equipment fees and other various fees, so as to achieve "zero fees". It is not allowed to specify supporting services such as transportation, hotels and restaurants when participating in competition activities. It is not allowed to collect fees in disguised form by organizing training, study tours, winter camps and summer camps related to the competition for participating students. Do not sell or sell materials, books, auxiliary tools, equipment, materials and other commodities in disguised form. Training is not allowed for students, parents or teachers participating in the competition. It is not allowed to charge fees in violation of regulations in the name of competition. Sponsors may not conduct related marketing and promotion activities by sponsoring competition activities. It is not allowed to transfer the cost of competition activities to students or schools that organize students to participate in the competition in any way. Third, regarding the organizational requirements, the organizers and organizers are directly responsible for the implementation of the competition, and they are not allowed to entrust or authorize; It is necessary to establish various competition mechanisms such as expert selection, proposition marking, result disclosure and objection appeal, and resolutely put an end to fraud, academic misconduct and unfairness.

  6. How can I sign up for the competition in the List?

  A: The registration time and method of each competition are released by the organizers themselves. Please pay attention to the information released by the organizers. The organizers and organizers are directly responsible for the implementation of all the work of the competition, and may not entrust or authorize. It is strictly forbidden to entrust off-campus training institutions to organize and guide students to register or receive registration on their behalf.

  7. Excuse me, how will illegal competition activities outside the List be investigated?

  A: First, cut off the source of violations. Local education administrative departments at all levels, primary and secondary schools, various educational institutions and other institutions shall not organize or organize primary and secondary school students to participate in competitions outside the List, and shall not provide venues, funds and other conditions for illegal competitions. The second is to seriously verify and investigate. The Ministry of Education will, together with relevant departments, strengthen the supervision and inspection of competition activities through investigation, inspection and other means. Those held in violation of regulations will be dealt with seriously, and the relevant handling situation will be announced to the public through the official channels of the Ministry of Education in a timely manner. Local education administrative departments at all levels should strengthen territorial management of competition activities and seriously investigate and deal with illegal competitions in conjunction with relevant departments. The third is to widely accept social supervision. Parents and people from all walks of life are welcome to give feedback to the Supervision Department of Off-campus Education and Training of the Ministry of Education (mailing address: Supervision Department of Off-campus Education and Training of the Ministry of Education, No.37 Damucang Hutong, Xicheng District, Beijing, postal code: 100816, e-mail address: xwjg2021@163.com).

  At the same time, students and parents are reminded to keep their eyes open, carefully distinguish and consciously resist illegal competition activities outside the List, especially those that collect fees under the banner of competition, so as to prevent victims.

  8. When will the next competition declaration and evaluation begin?

  A: According to the Administrative Measures, the list of competition activities is dynamically adjusted every three years. After the publication of the List, the next round (2025-2028 school year) of competition declaration and evaluation will be carried out in three years (2025). At that time, the relevant notice will be issued in official website, China Education Association, so please pay attention.

List of Top 50 Global Retailers in 2024 released

The NRF (National Retail Federation) released the 2024 "Top 50 Global Retailers" list (NRF Top 50 Global Retailers 2024), with Wal-Mart and Amazon in the top three, and Alibaba and Watsons on the list.

The list is ranked according to the domestic and international retail income calculation scores of retailers, and the listed companies should make direct investments in at least three countries and regions.

Rank the total revenue/total store international revenue/international store retail format of the company’s headquarters.

1. US$ 628.56 billion of Wal-Mart/US$ 10,569,96.27 billion /5230 hypermarkets/shopping malls.

2. Amazon (Amazon.com) US$ 355.11 billion/US$ 589.105 billion /21 E-commerce.

3. Schwarz Group Germany 176.37 billion US dollars/141.12.119 billion US dollars /10059 discount store.

4. (Aldi) German discount grocery store with USD 145.44 billion/USD 134.75 billion/USD 107.97 billion.

5. Costco US$ 234.02 billion/US$ 86,758.61 billion /280 member grocery stores.

6. Ahold Hai Zi’s Dutch $97.01 billion/$805,775.91 billion /5761 grocery store.

7. Carrefour (France) US$ 89.71 billion/US$ 805,758.98 billion /5761 hypermarket/shopping center.

8. Seven & I Japan USD 84.95 billion/USD 4045432.20 billion /18389 convenience store.

9. The Home Depot US$ 151.57 billion/US$ 23,269.61 billion /330 home decoration.

10. IKEA Netherlands USD 45.56 billion/USD 47.744 billion /464 furniture.

11. Walgreens Boots Alliance US$ 117.77 billion/US$ 129.6112.66 billion /4360 drugstores.

12. Rewe Germany 73.51 billion US dollars/119.6418.01 billion US dollars/4,710 grocery stores.

13. Apple’s US$ 81.56 billion/US$ 52,510.68 billion /253 electronic products.

14. Spain’s $36.26 billion/$5,791,24.15 billion/4,575 clothing.

15. Casino France $38.43 billion/11775 $21.73 billion /3352 grocery store.

16. Alibaba () China USD 94.1 billion/USD 97.12.58 billion/e-commerce.

17. AS Watson’s drug store in Hong Kong, China is $29.76 billion/$160,142,320 million /15459.

18. Jeronimo Martins Portugal 29.81 billion US dollars/6252295 billion US dollars /5142 discount store.

19. Metro AG Germany USD 32.4 billion/USD 78.3421.62 billion /7459 hypermarket/shopping center.

20. US$ 61.91 billion/US$ 467.292 billion /834 hypermarkets/shopping malls in the UK.

21. H&M Sweden 21.58 billion US dollars/445420.78 billion US dollars /4319 clothing.

22. Aeon Japan USD 68.88 billion/USD 122584.62 billion /554 hypermarkets/shopping malls.

23. TJX US$ 50.42 billion/498310.64 billion /1405 discount clothing.

24. Auchan France USD 30.86 billion/USD 149,411.8 billion /1039 hypermarkets/shopping malls.

25. Ceconomy Germany 23.54 billion USD/102312.98 billion USD /625 electronic products.

26. Woolworths Limited (Aus) Australia USD 43.48 billion/USD 15,515.13 billion /269 grocery store.

27. Leclerc France 50.39 billion US dollars/2035 2.51 billion US dollars /121 hypermarkets/shopping malls.

28. Aspiag Switzerland USD 14.45 billion/USD 243414.45 billion /2434 grocery store.

29. Euronics International Netherlands USD 14.4 billion/USD 46,5914.4 billion/USD 46,59E-commerce.

30. Decathlon France 17.72 billion US dollars/181,613.03 billion US dollars/1,489 sporting goods.

31. Adeo Group France 22.26 billion US dollars/99,211.26 billion US dollars /567 home decoration.

32. Fast Retailing Japan’s $21.5 billion/$3,443,11.39 billion /2048 clothing.

33. Sephora (LVMH) France 15.5 billion US dollars/207913.22 billion US dollars /1780 beauty cosmetics.

34. Best Buy US$ 44.59 billion/US$ 108.93 billion /162 electronic products.

35. Intermarche France USD 38.4 billion/USD 36515.07 billion /827 grocery store.

36. Couche-Tard Canada USD 14.89 billion/USD 13,505,12.73 billion/10,930 convenience stores.

37. Landmark Group UAE USD 15.76 billion/USD 23,529.94 billion /1906 Department Store.

38. Coop Schweiz Switzerland 31.18 billion US dollars/22.23 4.74 billion US dollars /93 grocery stores.

39. Kingfisher UK $16.87 billion/20549.34 billion /873 home decoration.

40. Cencosud Chile US$ 17.29 billion/US$ 13,118.58 billion /969 hypermarket/shopping mall.

41. FamilyMart Japan $28.17 billion/$24,251,488 million/7,764 convenience stores.

42. CP All Thailand USD 32.04 billion/16042 USD 2.95 billion /157 convenience stores.

43. Falabella Chile 15.24 billion US dollars/529 7.54 billion US dollars /323 home decoration.

44. Action Netherlands USD 11.22 billion/USD 24,068.51 billion/discount grocery store in 1993.

45. Expert Switzerland USD 8.77 billion/USD 19118.77 billion /1911 electronic products.

46. Zalando Germany US$ 10.66 billion/US$ 157.44 billion/-E-commerce

47. Ace Hardware US$ 29 billion/57141.23 billion /727 hardware

48. Hudson’s Bay Canada $9.56 billion/$3,067.58 billion /203 department stores.

49. dm drogerie markt Germany 16.85 billion US dollars/40,184.75 billion US dollars /1910 drug store

50. Lawson Japan’s USD 22.18 billion/USD 219022.51 billion /7049 convenience store.

Source: Zhejiang Trade Promotion Comprehensive Consolidation from Global Enterprise Dynamics

Get up early tomorrow! Ten Highlights of the Opening Ceremony of Rio Olympic Games

▲2016 Rio Olympic Games entered the countdown, and football fans dressed up their families with the Olympic theme.

▲ The countdown to the 2016 Rio Olympic Games entered, and football fans dressed up as families with the Olympic theme (Figure CFP)

        The opening ceremony of the Rio Olympic Games in Brazil will be unveiled at 7 am tomorrow (6th Beijing time). Xiaobian suggested that everyone get up at 6 o’clock. Why does it open at 7 o’clock and get up at 6 o’clock? Because CCTV news new media prepared a lot of good-looking content for you before the opening ceremony! The Olympic Games are held once every four years, so you must not miss it.

        As a country with a long history, numerous ethnic groups, diverse cultures and passionate enthusiasm, what wonderful opening ceremony of Rio Olympic Games in Brazil will be?

        According to the official information, Xiaobian boldly guessed the wonderful scenes that might appear in the opening ceremony of this Olympic Games.

▲ During the rehearsal of the opening ceremony of the Olympic Games, fireworks were shining over the Maracana Stadium.

▲ During the rehearsal of the opening ceremony of the Olympic Games, fireworks were shining over the Maracana Stadium.(figure CFP)

        Aspect 1: samba dance

        Brazil’s passionate samba girls have long been famous, and it would be the biggest accident if they were not seen at the opening ceremony.

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        Sexy figure, healthy complexion, thick shawl and long hair, beautiful face … … It has been reported that the opening ceremony of Rio Olympic Games was described as the "sexiest" opening ceremony in history. Xiao Bian agrees that the opening ceremony of Rio must be hot and charming.

        Aspect 2: Football Kingdom

        "Football Kingdom" is the most representative label in Brazil. People here love football more than anything else. Here, regardless of men and women, regardless of age, regardless of occasions, kicking up is happiness.

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        On the stage like the opening ceremony of the Olympic Games, showing the unique charm of samba football is naturally the most indispensable Brazilian sentiment.

        Aspect 3: gisele bundchen

        Gisele bundchen, a "national treasure" beauty in Brazil, is a benchmark in the world modeling field. No picture, no truth, above.

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        Rio Organizing Committee considers gisele bundchen as "the most famous female representative in Brazil". When he was in 2014 fifa world cup, Bonchen sent the World Cup to the finals together with the 2010 World Cup champion and Spanish team captain Puyol.

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        Judging from media reports, Giselle Bonchen will definitely play the role of "Ipanema’s Girl". "the girl from ipanema" is a famous Brazilian jazz "Posanova", which is regarded as the rhythm of Rio. What kind of interpretation will it be then? How will supermodel Giselle Bonchen show the Brazilian style to the world? It can only be revealed at the opening ceremony.

        Aspect 4: Fashion shows of delegations from all countries

        The entrance of athletes from all over the world can be called a luxurious fashion show. People can see the fashion design concepts and fashion trends in various countries. For example, the American sports delegation wore clothes designed by Ralph Lauren, stella mccartney designed clothes for British athletes, and Armani designed clothes for Italian athletes.

▲ The Italian delegation wore ceremonial clothes.

▲ The Italian delegation is dressed in ceremonial costumes (Figure CFP)

▲ The Cuban delegation is dressed in ceremonial costumes.

▲ The Cuban delegation is dressed in ceremonial costumes.(figure CFP)

        There is also a unique design when the athletes enter the stadium: according to the director of the opening ceremony, every athlete attending the entrance ceremony will sow a seed into the soil when they enter the stadium. These seeds will be transplanted to parks in Deodoro and will grow into real forests in the future. Give praise to the "environmental protection" creativity of Brazilians! 

        Aspect 5: China Legion rings "Thunder" when it enters the stadium.

        Say a thousand words and ten thousand words, no matter how wonderful the opening ceremony is, what we want to see most is "our own children" About 300 people from the China Olympic delegation will attend the opening ceremony, and the 45th delegation will attend the opening ceremony. Lei Sheng, the world champion of fencing, will be the flag bearer of the China delegation.

▲ At the 2016 Rio Olympic Games, the China delegation held a flag-raising ceremony and officially settled in the Olympic Village.

▲ At the 2016 Rio Olympic Games, the China delegation held a flag-raising ceremony and officially settled in the Olympic Village.

        It is estimated that when the China team enters the stadium, the cry of "Come on, China" will break out in every living room. Will the camera be given to Ning Zetao? I don’t think the Brazilian cameraman can understand the heart of a girl in China.

        Aspect 6: The refugee delegation appeared.

        The opening ceremony of this Olympic Games is a great innovation and the most touching scene. Xiao Bian believes that there is no doubt that 10 refugee athletes from war-torn areas such as South Sudan and Syria appeared at the opening ceremony. Please give applause to these great dream catchers when you see them enter. At the same time, we might as well think about who made them lose the right to represent their motherland.

▲ A refugee delegation player from Syria, 18-year-old swimmer Yusra.

▲ A refugee delegation player from Syria, 18-year-old swimmer Yusra.

        On the day of the opening ceremony, this delegation, led by the flying five-ring flag, will appear in the penultimate line (before the host Brazilian delegation). If they win medals in the competition, the five-ring flag will be raised in the stadium and the Olympic anthem will be played.

        Aspect 7: theme song of the opening ceremony

        Theme songs are the highlight of the opening ceremonies of previous Olympic Games, and they usually become popular songs, such as "Hand in Hand" and "Me and You". Xiaobian now hums a few words from time to time. When it comes to Brazilian music, people think more of samba’s fast-paced drums or Bosanova’s sofa music. Music-loving friends are still looking forward to what style this theme song will take.

        According to media reports, anita, a 23-year-old Brazilian singer, and two 74-year-old singers, Gilberto Gil and Caetano Veloso, will take part in the opening ceremony of the Rio Olympic Games, but what songs they sing is still a secret.

        Aspect 8: Bailey shoots and ignites?

        Who will light the flame and in what form is the ultimate suspense of the opening ceremony. At present, everyone’s eyes are on the ball king Bailey. Pele is the most representative figure in Brazilian sports, and he was not on the list of 12,000 torchbearers before. Therefore, the probability of Pele lighting the flame is not small.

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        The most common guess now is that Bailey fired a shot to ignite the cauldron in the main venue. Long shot? Hanging shot? It’s a little hard to let the "old ball king" who has not been in good health in the past year bear this heavy responsibility. Like Li Ning, hanging Weiya to run on the roof of the "Bird’s Nest" is not something that ordinary people can do. However, from the point of view of blackness, we hope that Bailey will "say" the ball into the cauldron, which will be interesting.

        Aspect 9: Can Brazil use the opening ceremony to clear its name?

        The opening ceremony has always been the "wind vane" of the Olympic Games, and its wonderful degree directly laid the tone for the competition. In the context of the Rio Olympic Games being criticized, Brazil really needs to save face by the opening ceremony.

▲ During the rehearsal of the opening ceremony of the Olympic Games, fireworks were shining over the Maracana Stadium.

▲ During the rehearsal of the opening ceremony of the Olympic Games, fireworks were shining over the Maracana Stadium.(figure CFP)

        The budget for the opening and closing ceremonies of the Rio Olympic Games is only one tenth of that of the London Olympic Games. From the perspective of money, the wonderful degree of the opening ceremony of Rio Olympic Games seems worrying. However, as a Brazilian poet wrote: during the day, there is no Brazil in the world; At night, Brazil is the world. At night, maybe Brazilians can surprise the world.

        Aspect 10: CCTV News Channel "Vernacular Commentary"

        After talking for a long time, there is so much to see. Where can I see it?

        Xiaobian sincerely recommends:CCTV news channel and client, Bai Yansong brought "vernacular version of the opening ceremony explanation".

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        "Vernacular explanation" is relaxed, happy and relaxed, but there is no lack of sharpness and passion. The "Vernacular Interpretation" of the 2012 London Olympic Games was once "worshipped" by netizens, "feeling more enjoyable than listening to cross talk."

        So, remember to get up early tomorrow, tune the TV to the news channel, turn on the CCTV news client and Weibo, choose a comfortable posture, listen to the "vernacular explanation", brush wonderful pictures and texts, and watch the opening ceremony of Rio Olympic Games leisurely, comfortably and comfortably.

Rio, tomorrow morning, let’s go!

        Finally, Xiaobian said a serious thing, let’s take a look at the copyright issue of Rio Summer Olympics in Chinese mainland!

        Copyright statement of CCTV Rio Summer Olympic Games

        The 2016 Rio Olympic Games is about to open. According to the agreement signed between our station and the International Olympic Committee, CCTV has the exclusive all-media rights in Chinese mainland (including Macau) for this Olympic Games. Without the written authorization of CCTV, no organization or individual is allowed to use or broadcast the video and audio content of this Summer Olympic Games in any way in Chinese mainland (including Macau). The copyright of the Olympic Games is an important copyright asset of CCTV. CCTV will unite all parties to increase the power of maintaining the Olympic Games and resolutely investigate the unauthorized use of the Olympic Games according to law.

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Behind the main meeting venue in Xiamen: the original G20 team took only six months to build and rebuild.

Xiamen International Conference Center renderings

People’s Daily Online, Beijing, September 6 (Reporter Jia Xingpeng) "Xiamen is home to five continents, and Menna is a vast expanse of water". On September 4th, the ninth meeting of BRICS leaders attracted worldwide attention was held in "Ludao" Xiamen, which brought new development opportunities to China. At the same time, Xiamen International Conference Center, the main venue of the meeting, also entered the world’s sight.

Everyone is amazed at the "high value" of the venue. No one would have thought that this finely crafted project was built by the original team of G20 Hangzhou International Expo Center, and the reconstruction time was only six months …

The original team of G20 Hangzhou main venue was built.

Back to last year, the G20 Hangzhou Summit just ended perfectly. A group of builders of the Hangzhou International Expo Center, the main venue of the G20 Hangzhou Summit, are preparing to "have a good rest for a while" and have received the renovation project of Xiamen International Conference Center, the main venue of the BRICS meeting.

Without a moment’s hesitation, the original team immediately went south and traveled from Hangzhou to Xiamen. With the help of the general contracting management experience successfully applied in the construction of the main venue of the G20 Hangzhou Summit, six months later, they transformed the Xiamen International Conference Center.

"We are tired and happy to lay a’ golden brick’ for Xiamen, a strategic fulcrum city of the Maritime Silk Road." Zhang Xiaoyong, deputy general manager of the General Contracting Company of China Construction Eighth Bureau and deputy commander of the BRICS site project, said.

BRICS leaders meet in Xiamen main meeting room

The International Conference Center, located on Xiamen Island Road, has been built for nearly 8 years, with a total construction area of 143,000 square meters and a renovation area of 30,000 square meters. "This is the hardest 30,000 square meters I have ever done." Mao Dengwen, the general contractor project manager of the BRICS site project of the China Construction Eighth Bureau General Contracting Company, said.

At the end of January this year, the design scheme was finally finalized, which means that in a very short time, they have to complete the new construction of the East Corridor, the Welcome Corridor, the Welcome Hall and the West Gate Hall of the conference room of the Fifth National Congress on the first floor, as well as the transformation of the business forum, bilateral talks, small conference hall and the main venue and state banquet hall on the second floor.

"All work can only be done in a cross way, which is the only way to ensure the construction period." However, difficulties followed. The conference hall of the Five National Congress, located in the southwest corner of the conference center, is a three-story new conference hall. It is not really a new one, but a new one after the three-story building in the original area was demolished and opened, and the sea viewing platform and tea lounge area were added to the new part, which is equivalent to twice the original area.

"It is equivalent to embedding a bigger cake on a cake with a corner cut off," Mao Dengwen described. According to the construction site, the project department extended outward and completed the three-storey main structure, which ensured the overall coordination of the exhibition center building and made it possible to "embed" the large volume.

"The difficulty of reconstruction is really much higher than that of new construction." However, the original drawings that the project department finally got are quite different from the situation on the spot. When dismantling and renovating, the water pipes are easily broken, and then a series of prescribed actions such as climbing pipes, finding water valves and solving water leakage are followed.

"Water pipe is to say, wire? This is a matter involving life safety. " Next, the project department scans the original building in three dimensions, generates a model, and uses the point cloud file to make the floor plan of each floor to guide the reconstruction construction. Bao Zhiwei, the project leader of the General Contracting Company of the Eighth Bureau, introduced it.

Welcome corridor of "Danguan Feiyu"

Use ingenuity in every corner.

"This is a window for China to show its elegance to the world, and we know that it is a great responsibility," said Chai Daoqi, the decoration project manager of the BRICS site project of China Construction Eighth Bureau. "In the decoration process, we apply ingenuity to every corner."

There is a welcoming corridor on the east and west sides of Xiamen International Conference Center, which is the "facade" of the whole venue and the place where leaders from all countries step into the venue. The promenade is named "Danguan Feiyu" and is composed of 48 zigzag copper beams. It is unique in shape and magnificent in momentum.

The "Ji" shape has a steel frame structure inside, and the copper plate is wrapped outside. "In order to ensure the accurate positioning and welding of the copper plate, the project department has carried out numerous pay-off measurements to correct the deviation, and the final structural deviation is controlled within 2 mm, which is much higher than the design standard." Chai Daoqi said.

The historical Maritime Silk Road has created a unique Haisi culture in Fujian. After passing through the welcome corridor and entering the entrance lobby, six special-shaped stone pillars come into view. The hyperbolic shape of cylindrical stone and the curved carved aluminum plate of bamboo joint on the ceiling extend each other, demonstrating the openness and tolerance of China under the "Belt and Road" initiative.

However, due to the complicated connection between special-shaped and stone materials, the project will weld the special-shaped steel frame according to the construction nodes, and continuously check the construction accuracy in the process. At the same time, in order to pursue the most perfect visual effect, they have made fine adjustments from material types, color matching, texture effect to grain direction.

We must not only ensure the grain of the cylinder, but also ensure the harmony and unity with the grain of the ground. "At that time, like obsessive-compulsive disorder, we laid 342 arc-shaped boards on the ground for pre-typesetting, but there were no flaws, no lines, and no color difference." Material engineer Wang Yufeng said. However, it is also their "obsessive-compulsive disorder" that has made the amazing scene of the integration of sea and sky in the entrance lobby.

Five-petal ceiling lantern with a diameter of 9.3m in the main conference room.

The large-scale conference room of the five countries is the most important place of the BRICS Summit. The five-petal ceiling lantern directly above is very eye-catching, with a diameter of 9.3 meters and a weight of only 180 kilograms. Sun Yinbo, a decoration engineer, explained, "The lampshade uses a new type of high-light-transmittance lightweight nano-carbon fiber board, which is very light and developed by beijing university of chemical technology, and has been applied to lamps for the first time in China."

Dehua porcelain, as one of the famous kilns in the Song Dynasty, has been made into works of art or daily necessities such as bottles, cans, cups and plates for thousands of years. On the main background wall of the conference room of the five countries, Dehua porcelain was made into the shape of the national flower of the BRICS countries and "pasted" on the wall. "We regard the famous porcelain of the Song Dynasty as’ tiles’ and we are the first people to eat crabs." Chai Daoqi said.

Since this is the first time, the project department is particularly cautious, sending special personnel to Dehua porcelain production site to inspect the local soil quality, inspect the manufacturer’s technology, and strictly stipulate the location and depth of Dehua porcelain mining soil. "The most important thing is that Dehua porcelain will shrink during the firing process. If it is not well controlled, it will be scrapped."

The decoration team of the First Company of China Construction Eighth Bureau conducted several firing tests. By controlling the temperature, humidity and temperature, the shrinkage rate of Dehua porcelain was determined, and the output rate and splicing accuracy of porcelain products were ensured.

"Dehua porcelain" on the wall

On the upper part of the wall around the conference room, there is a "colorful" copper plate. Red, blue, green, orange and yellow represent China, Russia, Brazil, South Africa and India respectively. In addition to color, this circle of copper plates has different patterns, creating a rich sense of hierarchy.

The project department repeatedly compared, confirmed and adjusted the "painted color, pattern and etched area of copper plate", and finally achieved the effect of "carving beams and painting buildings".

Even the slightest mistake can’t occur.

If the decoration project is compared to "clothes", then the installation is "blood vessels and nerves". "Now we can’t see the results of our work, but everything we do determines the function of the conference center."

Zhang Tao, the project electromechanical manager of the General Contracting Company of the Eighth Bureau of Construction, said, "The most important thing is that the complicated installation work has also encountered reconstruction projects."

The scene of sea-sky integration in the welcome hall

The pipelines of fire fighting, electric power and drainage systems in the old site need to be replaced because of the progress of the times. It is a headache to install pipelines with thick arms where one finger is thick. In addition, the installation space is too small to accommodate large equipment, so the project installation team can only manually explore the pipeline layout, measure and draw again and again, and the pipelines are finally arranged in an orderly way, laying a foundation for the normal operation of the whole building.

Zhang Tao knows that the reasonable arrangement of pipelines is only the first step. In this national conference project, the national normal installation standards are no longer applicable. If there is any-even the smallest mistake during the conference, the consequences will be "unbearable" for all participants.

In order to ensure the air, they adopt an air purification system with double purification functions of electrostatic dust removal and ultraviolet disinfection, and stand in the building without any peculiar smell.

In order to ensure power supply, they are equipped with high voltage from three substations and mobile diesel generators. Even if there is a power outage in Xiamen, the International Conference Center will operate normally.

In order to ensure the sound, according to the sound insulation requirements calculated by the acoustics experts, they have made a number of deepening treatments for sound insulation and sound absorption on the wall, and at the same time installed "silencers"-silencing sound boxes in the air-conditioning machine room and air-conditioning outlet, creating a real "pin drop sound" space.

After more than 180 days of day and night, the reconstruction project of Xiamen International Conference Center finally ended perfectly. Listening to the participants’ praise for the main venue building, Mao Dengwen, as the representative of the builder, was sweeter than drinking honey.

"What’s the next plan?" Without thinking, Mao Dengwen blurted out, "Go home and have a good sleep, and continue the new journey …"

Ali responded that four programmers were dismissed for grabbing moon cakes: touching the red line of integrity.

  Yesterday, a message that "Ali programmers were fired for taking advantage of loopholes to grab mooncakes" sparked a heated discussion on the Internet. It is understood that on September 12, Alibaba sold surplus moon cakes to employees at cost price through the intranet, and temporarily developed an internal booking page. Subsequently, four employees of the company’s security department wrote a program to "swipe the bill" and brushed 124 boxes of moon cakes, which was why they were dismissed.

  Yesterday, regarding the dismissal of four people, Alibaba responded that the four employees’ actions "violated their job responsibilities and used tools to cheat" touched the red line of integrity. At present, all four employees involved have left their jobs.

  After the incident, a self-proclaimed employee’s account posted that he was somewhat "blind" after experiencing this incident. The employee said that after the "spike" mooncake activity started on the afternoon of the 12th, he clicked on the page and found that he couldn’t grab it, so he "wrote a js (scripting language running on the browser)" to participate in the "brushing".

  The employee explained in the post that the function of this code is: if the button becomes "spike", it will be crazy, and then (use the program) to process the verification code. In the end, the employee used the program to rob 16 items, but he found that these items were not paid. Subsequently, the employee called the company’s administrative department in the hope of returning the order. But what made him "unprepared" was that in the afternoon, the relevant departments of the company "interviewed" several employees involved and proposed to cancel the contract.

  After the incident was exposed, many netizens discussed it. Some people say that it is inappropriate for the employees involved to use the procedure to "swipe the bill", while others think that whether the company dismisses employees in this way violates the relevant provisions of the labor law.

  On the afternoon of the 13th, Alibaba Company responded to the "moon cake spike incident in the intranet", saying that due to welfare considerations, the company’s administrative department decided to sell a few surplus moon cakes to employees at cost price through the intranet, and temporarily developed an internal reservation page.

  According to the response, during the domestic sales of moon cakes, the company found that four staff members "cheated by technical means and brushed 124 boxes of moon cakes in total", and then the company made a "decision to ask them (the employees involved) to leave the company".

  Regarding the reasons for dismissal, the response stated that "the employees of the Ministry of Security, as defenders of the platform rules, violated their job responsibilities and used tools to cheat, which touched the red line of integrity."

  In this regard, lawyer Han Xiao of Beijing Kangda Law Firm said, "Honesty or not is not the basis for the employer to unilaterally terminate the labor contract as stipulated in the relevant laws and regulations of the labor law." Han Xiao added that Article 39 of the Labor Contract Law stipulates that if a worker seriously violates the rules and regulations of the employer, the employer may terminate the labor contract. But in this case, whether the programmer’s behavior is a serious violation of the rules and regulations of the employer depends on how the company’s internal rules and regulations are stipulated.

  "If the employee’s breach of integrity is clearly defined as a serious violation of discipline, the company can dismiss several employees involved according to internal regulations and relevant provisions of the labor law. On the other hand, if the company does not stipulate whether the employee’s breach of integrity is a serious violation of discipline, the company’s unilateral termination of the labor contract violates the relevant provisions of the labor law and is an illegal termination of the labor contract. " Han Xiao added.

  It is understood that the four employees currently involved have terminated their labor contracts with the company, and the resignation procedures have been completed.

  Text/reporter Zhang Ya

Female white-collar workers organized a group to celebrate the New Year in Lhasa to avoid urging marriage: it was like escaping from a cage.

This Spring Festival in 2018, Liu Mingzhu, who usually works in Beijing, did not return to his hometown, but spent it in Lhasa. She was not with her family, but with two female friends of the same age, and nine donkey friends contacted on the Internet.

On the afternoon of New Year’s Eve, Liu Mingzhu and his party arrived in Lhasa at an altitude of more than 3,000 meters by 38-hour train. The sunshine in Lhasa at 6 o’clock in the afternoon was still strong, and the excitement of the three people even made them forget the dizziness caused by altitude sickness. When they saw the mountains opposite the railway station, they whispered "Lhasa, I am coming".

For 28-year-old Liu Mingzhu, arriving in Lhasa is like escaping from a cage. The pressure of urging marriage makes it difficult for her to return home. Now, after the New Year, Liu Mingzhu has returned to Beijing, and life remains the same.

Leave home for the New Year to avoid the pressure of urging marriage.

In December 2017, Liu Mingzhu’s sister-in-law gave birth to a baby, and she returned to her hometown in Henan from Beijing. On the second day after the banquet, my parents quarreled at the dinner table. The focus of their argument was why she didn’t have a boyfriend at the age of 28.

Liu Mingzhu’s younger brother and sister almost all got married just after the legal age, and both got married by blind date when they returned home during the Spring Festival. Now that my brother and sister have children, the focus of the family naturally falls on the "older sister".

Liu Mingzhu’s previous growth process once met all the expectations of rural parents for their children: excellent academic performance, admission to prestigious schools, graduate studies, and staying in Beijing after graduation. But now, Liu Mingzhu is out of the expectation of her parents at this stage of marriage.

Although Liu Mingzhu only lived in his hometown for a few days at the end of last year, his parents took separate actions. Liu’s father dug out the paper phone book and called his friends one by one, asking them to worry about their daughter’s marriage with shyness and embarrassment. Liu’s mother went to her neighbor’s house, pretending to ask others casually if there were any young men of the right age who could be introduced to her daughter.

The parents’ performance doubled the pressure on Liu Mingzhu. When she told her friends about her experience of being forced to get married at home, she received the same feedback. "It turns out that this happened not only to me." Liu Mingzhu said. Thinking of the upcoming Spring Festival, I may face a lot of embarrassment after returning home. Several friends who were urged to get married hit it off and decided to go to Lhasa for the New Year in order to escape the marriage.

Elders often arrange blind dates during the Spring Festival.

Liu Mingzhu’s two friends are sisters. Sister Xu Lan is 29 years old and sister Qing Xu is 28 years old. They also suffered from their parents’ urging to get married.

The two sisters’ plan to go to Lhasa during the Spring Festival was opposed by their parents. Two days before the departure, the family started a cold war for this, but the two sisters did not compromise. "This is a trip that goes away." Xu Lan works in her hometown and gets along with her parents every day. In her opinion, the Spring Festival is not a reason to be with her family.

In the hometown of the Xu sisters, during the Spring Festival, there is a fixed meeting place in the town. In a few days near the end of the year, interested parents will take their children there for blind date. In order to avoid embarrassment, many people bought and sold things at the rally in those days, taking the opportunity to chat with others about their family background, work, personality, etc., and then entrusted the matchmaker to act as matchmaker.

In order to avoid blind date, Xu Lan tried to avoid it by various excuses, while her parents always attributed her refusal to "too high a vision". Once, my father was drunk and talked to her. He earnestly advised her to lower her eyes and asked her daughter to "evaluate her own conditions".

Despite her elder sister’s support, Qing Xu, who is currently working as an intern in Beijing, is constantly told by her parents that she wants to find a boyfriend to get married early. Regarding the criteria for choosing a spouse, the two sisters and their families have had numerous disputes. Their parents said that they could not see the situation clearly and they were distressed that their parents did not understand themselves. "I still have time and energy to fight with my family. I don’t want to go against my own ideas." Xu Lan didn’t disclose her specific thoughts. She felt that age was not a weapon for her to compromise.

Everest base camp meets a couple to propose marriage

In addition to Liu Mingzhu and his party, there are nine other donkey friends on this trip to Tibet. They joined the team through a post posted by Liu Mingzhu, and all 12 of them were single young men and women.

Yang Peng is the only child in his family. Born in 1991, he has no girlfriend. Parents have helped him find several girls at home, just waiting for him to have a blind date during the Spring Festival holiday. Yang Peng struggled for a long time before leaving, and finally made up his mind to escape from home and choose to travel for the New Year.

On the day of departure on February 18th, Liu Mingzhu finally chose to stay in Lhasa because of the serious rebellion. In the WeChat group they formed, teammates kept sending her beautiful scenery on the road, but her high reaction has not been completely eliminated. Although it is regrettable, her heart is insufficient. "I really wanted to go to a higher place, but after the driver knew the situation, I was not allowed to get on the bus first, and then I just sat on it, but the driver drove the car directly to the hospital and let me get off there."

On February 20, teammates arrived at Everest base camp. During the break, these single men and women who want to escape the urge to marry saw an unexpected scene: the boy took out his ring and knelt down to propose to the girl. Qing Xu captured a complete video and sent it to Liu Mingzhu, where the onlookers cheered.

After watching the video, Liu Mingzhu returned a message to his teammates: "I didn’t expect that even if I walked to the roof of the world, I couldn’t escape the crit of dog food."

On February 21st, a group of people who ended the tour around Mount Everest shared anecdotes on the road in the group. Some people asked whether they should continue to leave during the Spring Festival next year, and many people raised their hands to respond. To Liu Mingzhu’s surprise, several pairs of people on this train became lovers. "Everyone seems to believe that they will get a chance to find the other half when they come here. Many people start to know each other’s situation on the station wagon, especially when some girls have altitude sickness. At this time, interested boys will take care of them wholeheartedly."

Recently, Liu Mingzhu also returned to Beijing. Although he failed to complete the tourism project as planned, Liu Mingzhu thought that he had figured out many things in Tibet. "I will still stick to my own standards in choosing a boyfriend, but I will also communicate with my family to reassure them."

(The interviewees in this article are all pseudonyms)

Report on the layout of insurance enterprises and the development of pension industry in China

Author Wu Shixue

Edited by Wu Shixue and Michelle ChenMiao

Opening:

On December 4, 2019, the first "China Kangyang 30 People" Forum was held. Gao Jianguang, director of the Capital Utilization Supervision Department of the Insurance Company of the Ministry of Finance of China Banking and Insurance Regulatory Commission, China, revealed that by the end of September this year, 10 insurance institutions including China Life Insurance, Taikang Life Insurance and Taiping Life Insurance had invested in 47 community projects for the aged, which were distributed in 20 provinces and cities such as Beijing, Shanghai, Hainan, Jiangsu, Guangdong and Anhui, with a total bed size.

At the same time, the total amount of insurance funds invested in private equity investment funds in the upstream and downstream medical and health industries of pension and pension industries has reached 234.782 billion yuan.

According to the Report on the Development Model and Practice of Long-term Care Insurance in China issued by CPIC Allianz, it is estimated that the market size of China’s pension real estate will reach 7.7 trillion yuan in 2020 and 22.3 trillion yuan in 2030.

Three large insurance companies: China Ping An, China Taiping and Taikang Insurance invested more than 41 billion yuan in the field of pension real estate. Insurance companies such as China Life Insurance, China Pacific Insurance, New China Life Insurance, Sunshine Life Insurance, Hezhong Life Insurance, Qianhai Life Insurance, Evergrande Life Insurance, Junkang Life Insurance and Renhe Life Insurance have also announced or substantially intervened in the investment in the old-age community, and the total investment and planned investment has exceeded 100 billion yuan.

It can be seen that since 2006, insurance companies represented by Hezhong and Taikang entered the pension industry, the natural complementary gene of insurance+pension has been fully verified, and the insurance department has become one of the important forces participating in the investment+operation of the pension industry, and more innovative models will be born in the future.

This time, AgeLifePro will systematically review the motivation, participation mode, development process and future trend of insurance companies participating in the pension industry, hoping to bring some valuable reference to the pension industry.

catalogue

First, why do insurance companies have laid out old-age care?

Two, six innovative models of insurance companies participating in the pension industry

Third, the development process of the insurance company’s layout pension

Fourth, the echelon and location layout of insurance companies to develop old-age care

V. Five Future Trends of Insurance and Pension

VI. Insurance+Pension: Pension Layout of 12 Insurance Companies

Seven, insurance companies to develop pension in a variety of ways.

-The full text is 17,145 words-

part1

Why do insurance companies have laid out their pensions one after another?

one

policy support

The policy has experienced a progressive process from caution, to liberalization, and then to rational regulation. In 2009, the China Insurance Regulatory Commission issued the Measures for Insurance Investment in Real Estate and the Measures for Insurance Investment in Equity, which allowed insurance companies to invest in real estate and corporate equity, thus opening the prelude to policies to encourage insurance companies to enter the pension industry.

On November 19th, 2009, with the support of policies, China Insurance Regulatory Commission issued the Notice on Filing Taikang-Pension Community Equity Investment Plan, and approved Taikang to set up a pension community. In 2010, Taikang House was established, which indicated that the policy of insurance investment for the aged really landed.

Figure: Measures for the Administration of the Use of Insurance Funds

After the insurance companies have invested heavily in assets, the policies have become more rational and perfect. On January 24, 2018, the China Insurance Regulatory Commission issued the Administrative Measures for the Use of Insurance Funds (the "Measures for the Use of New Insurance Funds"). The new measures have two new principles: First, the use of insurance funds must be aimed at serving the insurance industry (that is, the well-known "insurance surname"), and second, the use of insurance funds should adhere to independent operation and not be interfered by shareholders in violation of regulations.

In addition, the new measures for the use of insurance funds and the Outline of the 13th Five-Year Plan for the Development of Insurance Industry in China issued by the China Insurance Regulatory Commission also mentioned that insurance funds should be allowed to invest in asset securitization products, broaden the service fields of insurance funds, and innovate the use methods of insurance funds (encouraging the establishment of professional insurance asset management institutions such as real estate, infrastructure and pension, and allowing professional insurance asset management institutions to set up mezzanine funds, merger and acquisition funds, real estate funds, etc.).

2

Focus on the development of insurance companies themselves

1. Investing in heavy assets for the aged can improve the solvency of insurance companies.

In the early days of insurance companies entering the pension industry, the investment speed of insurance companies is very fast. By investing in the pension community, we can evaluate and increase the value, create income on the books and improve the solvency. However, it is worth mentioning that after 2017, due to the control of the proportion and solvency of large-scale assets by the China Insurance Regulatory Commission, the feast of evaluating and increasing the value of insurance companies’ investment in pension communities will no longer be available, and insurance companies will no longer be able to obtain solvency, but will be discounted accordingly.

2. It is conducive to alleviating the pressure of "mismatch between long and short" of insurance funds.

There are abundant insurance funds and a large number of investable assets, but at present, the funds mainly enter short-term investment channels such as bank deposits and government bonds, and the investment channels are relatively single, resulting in a mismatch in the maturity of assets and liabilities. As a comprehensive service industry, providing for the aged needs a certain amount of time to settle the service. Considering the long construction period of the old-age community and apartments for the elderly, it also needs a long-term and stable source of funds. Matching the two can alleviate the pressure of "mismatch between long and short" of insurance funds.

3. Promote policy sales.

Figure: Policy sales of listed companies docking with pension communities

The expiration and renewal of commercial insurance has always affected the stable operation of insurance companies. Insurance companies link insurance products with pension services and pension real estate membership, which can increase the attractiveness of insurance products, form differentiated competition, provide customers with more choices, improve customer stickiness and promote policy sales.

According to the survey of 21st century business herald, in 2019, CPIC issued 7,906 qualification letters for the elderly community; The occupancy qualification of Taiping Pension Community Project drove the initial premium of about HK$ 5.6 billion, and the contribution rate of the initial premium reached 18.8%, which became an important contribution force for Taiping’s life insurance companies to promote the growth of new orders.

4. Extend the industrial chain

The rapid development of the old-age care industry has spawned more and more formats. In addition to large-scale old-age care communities with heavy assets, there are also various lightweight service projects covering all aspects of the lives of the elderly. The distribution of insurance funds for the aged can deepen the existing life insurance customers, create services for the elderly around the whole life cycle, link up with engineering insurance, and link down with medical insurance, nursing insurance, endowment insurance, door-to-door service, etc., and then drive the overall development of the company and provide the comprehensive income of the company.

part2

Six innovative modes of insurance enterprises participating in pension industry

one

Real estate investment model based on old-age community

Since Taikang Home built a large-scale community for the aged (CCRC) on a large scale, this model has also become the "correct" idea for insurance companies to intervene in the elderly. This model is based on real estate, and only with the right to use or property rights of real estate can we get the corresponding pension services.

This investment model attaches great importance to asset layout, which can give full play to the comprehensive advantages of insurance companies and integrate development, investment and operation. At the initial stage of entering the pension industry, it was favored by some head insurance companies.

Under the old-age real estate model, the elderly can live in by paying a deposit and a monthly fee, or they can become members, or they can buy relevant insurance products to lock in the right to live in the old-age community in advance. Union Life’s insurance policy+physical endowment insurance plan, Taikang’s "Happiness with a Contract" insurance product innovatively links virtual insurance products with physical communities.

While Taikang, Taiping and China Life successively built large-scale old-age care communities and sold the right to use them, Ping An Real Estate Co., Ltd. also launched the first old-age care project that can sell property rights in Tongxiang City, Zhejiang Province.

In addition to the typical CCRC product types, everyone insurance cooperates with BTG to build an urban pension complex by means of light asset leasing; New China Life Insurance transformed its office building into an apartment for the elderly and a rehabilitation hospital, which means that insurance companies have begun to cover the "urban institutional pension scene".

2

The service mode of going deep into the scene of community home-based care for the aged.

This model mainly provides old-age services for the elderly at home in the community. Insurance companies take advantage of their abundant policy information to provide corresponding intermediary services and charge relevant intermediary fees. This model has a good development prospect in the future under the overall situation that community homes occupy the mainstream of old-age care in China.

Because insurance companies only appear as service intermediaries or traffic platforms in this mode, the investment is light, and large, medium and small insurance companies can participate.

Photo: Love Life "Love+Home Care Service Plan"

Love Life launched the industry’s first "Love+Home Care Product Plan" and became a leading explorer in the field of home care. This product includes a complete set of home care service system and builds an efficient service platform. Combining medical care with nursing care, through the "1+N" consulting professional service, we can solve the comprehensive needs of medical care, pension, nursing and rehabilitation in one stop.

In the early days of entering the old-age care industry, Taikang also took community home-based care for the elderly as the entry point. In January 2008, Taikang Home Wangjing Senior Club officially opened, but this exploration was unsuccessful, which eventually prompted Taikang to choose the heavy asset CCRC model.

three

Establish a professional endowment insurance institution

Since the establishment of the first pension insurance company in December 2004, there are currently nine professional pension insurance institutions in China, namely, caring for the elderly, China Life Pension, Taiping Pension, Yangtze Pension, Taikang Pension, Ping ‘an Pension, Xinhua Pension, Everyone Pension and Hengan Standard Pension, all of which were initiated by medium and large insurance groups.

The core business of pension insurance companies can be divided into trust-based asset management business and contractual commercial insurance business. Trust-based asset management business mainly includes enterprise annuity, occupational annuity, pension products, old-age security management products and third-party asset management business (issuing insurance asset management products and conducting fund management in special accounts of third-party institutions). Contractual commercial insurance business mainly includes health insurance, accident insurance and pension insurance. The specific business situation varies depending on the business development path of each insurance company.

four

Innovation of financial products for the aged

Figure: China’s three-pillar pension system

This model fits the insurance company’s industry. On the one hand, insurance companies can enrich the supply of commercial endowment insurance products and meet the differentiated endowment insurance needs of customers. Support qualified commercial insurance institutions to actively participate in personal tax deferred commercial pension annuity insurance and innovate housing reverse mortgage pension model. Happiness Life Insurance and People’s Life Insurance both operate reverse mortgage insurance business for personal housing pension.

On the other hand, participate in long-term care insurance. At present, the policy is vigorously encouraging commercial insurance to enter the field of nursing insurance. With the gradual expansion of the pilot scope of the long-term care insurance system, commercial insurance companies can play more roles in the future, and work with the government, individuals and other relevant parties to open up the payment system and promote the development of community embedded institutions. Taikang, China Life Insurance and Qianhai Life Insurance all participated in or calculated to participate in the field of long-term insurance.

five

Construct an ecological circle of insurance+medical care+pension

In this mode, insurance companies often pay attention to medical investment, and give full play to the comprehensive advantages of insurance, medical care and service from both online and online perspectives, so as to build a service ecosystem and realize the closed-loop business of B2B2C, in which pension is an important part.

Figure: Ping An Health Care Service Chain

Ping An has created an "insurance+health care" ecosystem, striving to achieve an online+offline health ecosystem of "upstream health prevention, midstream economic compensation and downstream medical services", and provide customers with life-cycle health management and medical services.

Photo: Pacific Insurance "Insurance+Health+Pension" Ecosphere

Similarly, one of the important directions of CPIC Pension Transformation 2.0 is to build an "insurance+health+pension" ecosystem. Among them, "Pacific Insurance Blueprint" medical service, "Pacific Insurance Wonderful Health" health interaction plan and "CWI Health Examination Center" constitute the "insurance+health" ecosystem; Through its life insurance companies, pension investment companies, Yangtze River pension, and cooperation with Pacific Oubaoting and third-party service providers, it constitutes an "insurance+pension" ecosystem. These two ecological circles can cooperate with the main insurance industry and realize ecological integration.

Sunshine Life Insurance and Qianhai Life Insurance respectively invested in the establishment of Sunshine Fusion Hospital and Guangzhou General Hospital of Qianhai Life Insurance, believing that there will be a further layout in building a healthy ecosystem in the future.

six

Underwriting comprehensive liability insurance for pension institutions

The daily operation of old-age care institutions will face various risks, and building a sound risk prevention and control system has become an important part of the smooth operation of old-age care institutions. Especially for some large-scale old-age care institutions, asking professional insurance companies to design relevant risk protection products can effectively avoid losses and prevent accidents.

According to the Notice of Beijing Civil Affairs Bureau on Relevant Matters Concerning the Implementation of Comprehensive Liability Insurance for Aged Services (J.M.F.F. [2012] No.424), in September 2012, People’s Insurance Company, Ping ‘an Company and China Life Company became comprehensive liability insurance underwriting companies for aged services in Beijing through government bidding.

part3

The development course of insurance enterprises’ layout pension.

one

Review of the course of insurance enterprises building old-age community

2006-2012: Reference and Exploration Stage

Taikang, Hezhong, China Life Insurance and other insurance companies have visited the United States and Japan to inspect the operation experience of mature old-age communities and explore the construction and operation methods of old-age communities. In November 2009, Taikang Life Insurance took the lead in obtaining the permission of the China Insurance Regulatory Commission to obtain the pilot qualification of investing in the old-age community.

2012-2015: Initial stage of construction

The idea of insurance companies investing in the old-age community has become clear, and the old-age communities invested by insurance companies such as Taikang, Xinhua, Hezhong, Ping An and Taiping have been opened one after another.

In June 2012, the foundation stone was laid for "Taikang House-Yanyuan";

In June 2012, the foundation stone was laid for Xinhua Life Insurance "Xinhua Home" in Beijing;

In September 2012, the "Comprehensive Service Community for Health Care and Pension" invested by Ping An Life Insurance Company of China landed in Tongxiang, Zhejiang;

In October 2013, Hezhong Life Insurance established the first insurance pension community in China-"Wuhan Hezhong Younian Life Pension Community";

In October 2014, the foundation stone of "Wutong Family" of Taiping Life Insurance was laid in Shanghai …

2015-present: accelerate the layout stage

Insurance companies have accelerated the layout, more insurance companies have joined, and they have participated in the old-age care in different cities across the country in two ways: heavy assets and light assets.

By 2020, Taikang has laid out key provinces and cities in China, covering 22 cities in the core areas such as Beijing-Tianjin Wing, Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, Southwest China and Central China, among which 7 communities have opened, forming a chain operation trend in the east, west, north and south of the country;

China Life has the layout of Guoshou Jiayuan Yunjing (Beijing), Yijing (Tianjin), Lejing (Tianjin) and Yajing (Suzhou), and it also has two home-based retirement projects: Guoshou Kang Xin Community Yikang Home and Guoshou Fubao Community Yikang Home.

Taiping Life Insurance’s old-age community, Shanghai Taiping Wutong Family and Taiping Town Haitang Family, has now opened. In addition, Taiping cooperation projects include Shanghai Happy Home, Ningbo Xingjian Lanting, Dalian Yifang Yijinghui, Kunming Ancient Yunnan Famous City, and Beijing Contemporary Time;

The layout of China Pacific Insurance includes Chengdu International Support Community, Hangzhou International Support Community and Dali International Music Support Community. These three projects have all started, but they have not yet opened …

In addition, insurance companies such as Junkang Life Insurance, Tongfang Global Life Insurance, China Insurance, PICC Life Insurance and Guohua Life Insurance also began to provide for the elderly through investment or cooperation during this period.

2

The insurance companies formally laid out the time point for providing for the aged.

Judging from the time when the insurance companies formally laid out the old-age pension, most of the insurance companies that entered the old-age pension in the early days were large-scale insurance companies, and most of them laid out heavy assets. With the development of time, more and more small and medium-sized insurance companies are also involved in the cause of providing for the aged, and the old-age projects under construction have also changed from CCRC to apartments for the elderly to community home services. In addition, the way insurance companies participate in providing for the aged is more flexible and diverse.

part4

The echelon and location layout of insurance companies to develop old-age care

one

Layout of the four major insurance company echelons for the aged

Looking at the layout of these insurance companies, we can find that they have shown four echelons:

The first echelon is Taikang, Taibao and China Life, which have a clear style of play. Investing in the community for the aged with heavy assets has achieved remarkable results, insisting on the initial intention to continue the national layout, and attaching importance to the combination of medical care and rehabilitation nursing resources allocation.

The second echelon is Taiping and Hezhong. From the original intention to build their own old-age communities in many cities, they finally chose to change from heavy to light, and retreat to advance by means of equity cooperation and acquisition of nursing homes, which can not only reduce the "heavy", but also cut into the key areas of the old-age industrial chain and play an important role in the old-age market in the future.

The third echelon, represented by Xinhua and Ping ‘an, has long been laying out the old-age care and has certain strategic plans, but it is in a state of shallow taste and cautious wait-and-see for the development of old-age real estate.

The fourth echelon is represented by less well-known insurance companies such as Happiness Life Insurance, China Insurance, Love Life Insurance, Guohua Life Insurance, etc. Its mode of developing old-age care is extremely light, and it is innovating and exploring in a certain field. At present, it is mostly in the initial stage of old-age care.

2

The layout of insurance enterprises and the national and urban layout of providing for the aged

 

1. National layout

From the nationwide layout, Taikang Life Insurance, China Pacific Insurance, China Life Insurance and Hezhong Life Insurance are all based on the whole country, mainly CCRC.

Among them, Taikang Life Insurance has formed a nationwide chain layout, linking 22 cities, with the earliest and most perfect layout.

At present, the community under China Pacific Insurance is still in the process of preparation, which is firmly carried out in accordance with the layout of "East-West Progress, North-South Echo, National Layout and All-Age Chain", and has formed a trinity product system of "suburban support (middle-aged elderly people aged 70-79), living and enjoying (young elderly people aged 50-69) and urban support (over 80)".

China Life has implemented the "three points and one line, evergreen all the year round" pension industry layout, and some of its pension projects are still slowly advancing.

From the beginning, Union Life planned to deploy in second-tier cities nationwide, and finally contracted its strategy. At present, its main projects are located in Wuhan, Shenyang and Nanning, and some private nursing homes have been acquired in the Yangtze River Delta.

Different from the national layout of the above four insurance companies, Taiping Life Insurance has established itself in the Yangtze River Delta, and gradually cooperated with neighboring projects such as Ningbo and even the whole country, such as Dalian, Kunming and Shenzhen, from Shanghai to the whole country. Shouhou Everyone, New China Life Insurance and Sunshine Insurance occupy the layout of pension projects in Beijing. Qianhai Life Insurance started from Shenzhen, and will have strategies in Xi ‘an, Nanning, Chengdu and Hainan in the future.

Photo: Everyone’s insurance travel series

Considering the development of the residence market, cities such as Sanya, Dalian, Kunming and Hangzhou are also favored by insurance companies. Insurance companies such as Taikang, Taiping and Hezhong, which have laid out national pension projects, can develop their residence business with the help of pension projects laid out in cities across the country. There are also some insurance companies that have plans to lay out their travel business, such as the travel series products that everyone intends to develop.

2. Urban location layout

In terms of urban location layout, from June 2012, when the foundation stone was laid for Yanyuan, the first old-age care community in Taikang, Beijing, insurance institutions started to build large-scale high-quality old-age care communities in the suburbs, entered the urban areas, and successively laid out some high-quality old-age care institutions. At present, insurance companies such as China Life Insurance, China Pacific Insurance, New China Life Insurance, and Everyone Insurance have all set up pension institutions in urban areas, thus forming a "urban+suburban" product line with full coverage.

According to Litwak, an American scholar, proper service provision for the elderly needs to go through three stages: when the health of the elderly is good, it is most beneficial to live in a community with homogeneous age; When the elderly are disabled, it is most beneficial to live in an age-homogeneous community near their children’s residence; When the degree of disability of the elderly develops to the point where they need 24-hour care, living in a nursing home is the most beneficial.

In the early days, Taikang Insurance, China Life Insurance, China Pacific Insurance, New China Life Insurance, Taiping Life Insurance, China Ping An, Hezhong Life Insurance, Junkang Life Insurance and other large and medium-sized insurance institutions laid out large-scale pension communities in the suburbs as standard. Nowadays, more and more insurance institutions have laid out pension communities in urban areas, such as:

The scheme of "one city chain 1+1" designed by Taibao Jiayuan. That is, the younger elderly can live in the Dongtan Retirement Center of Taibao Home in Chongming for a short time; Middle-aged self-care elders can live in Dongtan Retirement Center for a long time; The elderly with disabilities can be referred to Putuo Kangyang Community through the internal passage of Taibao Home to receive professional care services combining medical care and nursing, and to facilitate relatives to visit nearby;

Everyone’s insurance officer announced the layout mode of "providing for the aged in the heart of the city". At present, there are three old-age care communities located in the urban area of Beijing. In the future, we will start with light assets and lay out high-quality old-age care communities in the core area of the city, which are close to medical care, children and fireworks. "Close to the top three hospitals" will be the primary consideration for the location of old-age care communities;

New China Life Insurance transformed the office building of Liuliqiao in Beijing West Third Ring Road into a high-end nursing home with rehabilitation hospital;

China Life piloted the "Yikang Home of China Life Fubao Community" in Shenzhen.

part5

Prospect of the future trend of insurance+pension

one

Stones from Other Mountains —— American Experience

Figure: Classification of old-age communities according to different service types.

According to the experience of the United States, according to the different clients, the community for the aged can be divided into six types: active elderly community (AAC), independent living community (IL), assisted living community (AL), professional nursing community (SNF), memory nursing community (MC) and continuous care community (CCRC). It can be seen that with the gradual decline of the self-care ability of the elderly, the types of services they need are more and more professional, and the requirements for the residential community are getting higher and higher, especially the ability of professional care and medical treatment.

Figure: American pension real estate operation mode

American pension real estate involves investors, developers and operators, who form a complete market-oriented system of financing, construction and operation. Among them, the project manager is separated from the holder. The mainstream investor is Real Estate Trust Fund (REITs), which is responsible for raising funds for the development and operation of the project. Developers are responsible for planning and developing pension real estate projects, and operators operate and manage well-developed projects.

Operators adopt two ways for the project. One is the net lease mode, in which REITs companies rent the property to operators, and the operators charge a fixed rental fee every year, and the operators bear the direct operating expenses, community maintenance fees, taxes, insurance fees, etc. The second is the entrusted management mode, in which REITs entrusts its properties to operators, and the operating costs and income are attributed to REITs.

In addition to REITs model, American pension communities can be divided into two different types according to the developer-led or operator-led: one is the developer-led Sun City model, which is aimed at active health of the elderly aged 55-70 and led by real estate developers, and can recover investment and generate profits through the sale of pension concept houses; The second is the CCRC model led by operators, which takes the form of renting to serve three types of elderly people: self-care, intermediary assistance and intermediary care, and only provides real estate lease rights and service enjoyment rights.

Excerpt from "2020 Senior Housing Outlook Report"

According to the "2020 Senior Housing Outlook Report" published by SHN, in 2020, Private equity, public REITs(Private REITs, Institional institutions, etc. are all buyers of housing for the elderly.

At the same time, the financing sources of American housing for the elderly have expanded, and both Private equity and Bank/Finance company have played a great role in the financing of housing for the elderly.

2

Five Future Trends of Insurance Companies’ Pension Development

Compared with the experience of American pension housing, it is found that the development, investment and operation of China’s pension market are still not very mature. In the past few years, the entry of some large insurance companies and real estate companies has promoted the rapid development of the pension market, but various market participants have not formed a clear division of roles, and many enterprises are integrating investment, development and operation. Until these years, this situation has changed, and there have been more cases of division of labor and cooperation based on their respective professional fields.

Photo: Taiping Life Insurance official website-Taiping Enjoy Home

For example, Taiping Life Insurance has only built Shanghai Wutong Family and the newly opened Sanya Begonia Family. The rest of the projects, such as Shanghai Happy Home, Ningbo Xingjian Lanting, Dalian Yijinghui, Kunming Ancient Yunnan Famous City, Beijing Contemporary Time Li, Suzhou Hecheng and Hangzhou Langhe International Medical Center, are all strategic cooperation projects.

In 2017, Taiping Life joined hands with a third-party organization to launch Taiping Life’s community brand-Taiping Lexiangjia. According to the plan, in the future, at least 16 cities across the country will match the resources of Taiping Lexiang Family Pension Community. Under the unified brand management, all communities in Taiping Lexiangjia carry out standardized management and formulate reasonable and consistent marketing, check-in and check-out procedures. At the same time, the community can also jointly carry out residence business.

In addition, the designated cooperative units of Taiping Life Insurance’s pension service experience include: Yuenianhua Support Center (Shenzhen), Runhua Songhe Support Center (Shenzhen) and Zangmashan Support Community (Qingdao). This mode of cooperation can further make up for the shortcomings of insurance companies in the urban distribution, scale, type and location of pension projects, and provide customers with more choices.

Take China Life as an example. At present, China Life’s community project for the aged is progressing relatively slowly, but it has made some efforts in the field of community home. On December 29th, 2020, the first comprehensive community service center for the aged in Yantian District, which was jointly established by Yantian District Government and China Life Insurance, officially opened. So far, China Life’s community home-based care projects have included: Yikang Home in Fubao Community, Yikang Home in Kang Xin Community, Yuexiang Center in Yantian District, and Youxiangjia Health Care Center in Luohu District under construction.

In addition, Bohai Life Insurance, Tianjin Daji Development Co., Ltd. and Beijing Yangzheng Investment signed a strategic cooperation on the "Home-based Care for the Aged" project in China Jihai Shipping City, Tianjin.

According to the development of the old-age community over the years, zhang yi, vice president of Junkang Life Insurance and general manager of the Health Industry Division, summed up these stages:

Among them, in the "1.0" stage, the property of real estate is stronger, and the procedure is usually in the form of property rights sales of real estate developers and basic old-age services provided by third parties;

The "2.0" stage is a relatively mainstream format with the concept of CCRC in the current market, that is, providing relatively standardized high-quality catering, medical care, care and entertainment services for the elderly in large communities;

In the future "3.0" stage, it will become a trend to realize customization and meet individual needs through science and technology. Specifically, through data mining and intelligent analysis, we can build intelligent systems including smart home, face recognition, mobile housekeeper, vital signs detection, cloud health detection, telemedicine, etc., and provide high-quality and personalized health services and living environment for the elderly through big data analysis.

Figure: Maimai Smart Pension Solution

Therefore, in the future, smart devices and technology will empower the elderly on a larger scale, and insurance companies should also be prepared for this.

On the other hand, insurance companies can also introduce some innovative practices from the main business of insurance, and provide feasible reference ideas for the innovative development of insurance and finance.

Zhu Junsheng, a researcher at the China Insurance and Pension Research Center of Tsinghua University Wudaokou Finance College, said in an interview: "With the increase of the aging population, people’s attention to risks is increasingly shifting from the risk of death to the risk of survival, and more and more attention is paid to old-age care and health … Commercial health insurance and old-age insurance can play a greater role in multi-level medical care and old-age security system."

Figure: Health insurance

As early as 2018, Ping An Insurance launched the first flagship product for the elderly group in its official APP Ping An Health: Ping An I Kangbao Geriatric Care (three-high version), which guarantees "accidental hospitalization+cancer hospitalization" and the insurance age is open to 70 years old, covering the three-high population of "hypertension, hyperlipidemia and hyperglycemia". And such insurance products for the elderly will be more and more.

All the above cases indicate that in the process of developing old-age care, insurance companies have formed five development trends:

1. Pay more and more attention to the direction of light assets, community home and inclusive old-age care, and be more rational and diversified in the layout of old-age care. And more and more emerging insurance companies can also intervene in the cause of providing for the aged in the form of light asset cooperation.

2. Considering the overall situation of home care and community care market, "light assets+heavy services+insurance products" may become a breakthrough point for insurance companies to realize profits in the field of pension real estate. Leaving aside the construction of large-scale old-age communities, insurance companies have a lot of room for innovation in traditional life insurance, long-term care insurance and personal commercial old-age insurance products. If they are matched with community home-based old-age care services, they can further expand the market.

3. With the country giving more support and encouragement policies to the financial innovation of insurance, in the future, insurance participation in pension can amplify the financial attributes of insurance, carry out financial innovation for C-end, and design insurance+pension products with the idea of "combining consumer insurance with savings insurance".

4. Smart devices and technology will empower the elderly on a larger scale. Insurance companies should increase investment in science and technology, break through the "fence" of communities and nursing homes, and provide accurate and thoughtful services for more elderly people with pension needs.

5. Union Life has started to deploy overseas in the industry, and I believe that more insurance companies will participate in it in the future. Foreign pension enterprises are more mature and have a lot of high-quality and cheap assets, which are worth investing by China insurance companies. Moreover, with the hot development of residence, including foreign travel routes will be more popular with customers.

part6

Insurance+Pension: Pension Layout of 12 Insurance Companies

After combing the history of insurance companies’ pension development, AgeLifePro also counted 12 insurance companies with pension projects, and their corresponding pension brands and strategic plans:

one

Taikang Life Insurance Co.,Ltd.

Pension business product line

1. The product plan of the happiness contract endowment insurance;

2. Taikang House (CCRC).

Asset type

1. Emphasis on asset layout, self-built and self-operated, with a total investment of more than 20 billion yuan;

2. It has the first-Mover advantage, the firmest strategy, the closest pace, the largest investment and the largest number of policies sold.

profit model

Insurance+asset management+operation.

Pension project

Figure: Taikang’s national layout

List of Taikang Community (with ★ indicating that the community has opened)

Charging mode

1. Happiness has an old-age insurance plan, and you can stay in the old-age community after paying a premium of 2 million yuan;

2. Insurance (premium over 2 million)+deposit (200,000 entry fee +120/180/360 Le Tai card)+monthly fee mode.

medical service

1. Self-built hospitals: equipped with secondary rehabilitation hospitals, of which the rehabilitation hospitals in Yanyuan, Shenyuan, chu garden, Yueyuan, Shuyuan and Wuyuan have been put into operation, and the hospitals in Beijing, Shanghai, Guangzhou and Chengdu have been included in the designated medical institutions for medical insurance, and they can enjoy medical insurance reimbursement for medical treatment;

2. Medical resources: build an international standard tertiary general hospital, Taikang (Nanjing) Xianlin Gulou Hospital, Taikang Tongji (Wuhan) Hospital, Taikang Southwest Medical Center (to be established), Taikang Shenzhen Qianhai International Hospital (to be established), Taikang Ningbo Hospital (to be established) and Taikang Baibo Dental;

3. Cooperate with many well-known domestic 3A hospitals to realize two-way referral, green channel, telemedicine and expert consultation services.

2

China Life Insurance

Pension business product line

1. Community for the Aged (CCRC);

2. Community home-based care for the aged;

3. Living.

Asset type

By the end of 2017, the investment scale in the health and old-age care industry was nearly 25 billion yuan, with emphasis on asset layout and self-construction, which was steady and steady.

profit model

Great asset management, great health and great old-age care.

Pension project

Photo: Guoshou Jiayuan

List of China Life Pension Projects (with ★ indicating that the community has opened)

Charging mode

1. The mode of "deposit (100,000 yuan)+Jiayuan card (90/150/1.8 million yuan)+monthly fee" is adopted for the pricing of self-care area;

2. The nursing area adopts the model of "deposit+monthly fee".

medical service

In addition to providing medical resources in the community and providing 24-hour medical security, it also cooperates with nearby 3A hospitals to open green channels.

three

Taiping life insurance

Pension business product line

1. Taiping Life Insurance Personal Tax Extension Pension Insurance (2018);

2. Community for the Aged (CCRC).

Asset type

1. Shanghai Wutong family invested nearly 4 billion yuan, self-built and self-operated;

2. We are accelerating cooperation with other pension institutions and integrating resources extensively.

profit model

Create a closed-loop service in the whole life cycle from health management and pension industry, and form an industrial ecological chain of "insurance+health+medical care".

Pension project

Figure: Layout of Taiping Life Insurance Pension Project

Taiping Happy Family Pension Project includes: Shanghai Wutong Family, Shanghai Happy Home, Ningbo Xingjian Lanting, Dalian Yijinghui, Kunming Ancient Yunnan Famous City, Beijing Contemporary Time Li, Suzhou Hecheng, Sanya Haitang Family and Hangzhou Langhe International Medical Center, all of which have been opened.

Most of these pension projects are cooperative projects. Only the Shanghai Wutong Family Project is self-built and self-operated. The project covers a total area of 280 mu, with more than 1,500 healthy and energetic apartments for the elderly and nearly 900 beds for rehabilitation and nursing, which can serve about 3,500 elderly people by then.

The designated cooperative units of Taiping Life Insurance’s pension service experience include: Yuenianhua Support Center (Shenzhen), Runhua Songhe Support Center (Shenzhen) and Zangmashan Support Community (Qingdao).

The Wenjiang project in Chengdu is about to land, and projects in Zhuhai and Nanning are also being actively promoted.

Charging mode

1. Purchase insurance products linked to the Wutong family community, and you will be eligible for occupancy if the premium is more than 2 million yuan; Directly purchase the community membership of Wutong family, and pay monthly after check-in;

2. Deposit+monthly fee.

Number of existing beds

Shanghai Wutong family has 288 beds.

medical service

1. Shanghai Taiping Rehabilitation Hospital has been completed;

2. The Wutong family is close to Zhangjiang Science City, which is a new comprehensive medical park integrating "medicine, teaching, research and production" and is rich in surrounding medical resources;

3. Cooperate with hospitals around the community to get through the green channel.

four

China Pacific insurance

Photo: layout of old-age care in Taibao home

Pension business product line

The trinity product system of "supporting the elderly in suburban areas (middle-aged people aged 70-79), living and enjoying (young people aged 50-69) and urban health care (over 80 years old)".

Asset type

1. Pay attention to the investment in assets, give full play to the advantages of backwardness, have a clear strategy and a clear style of play;

In 2.3-5 years, the initial investment will be 10 billion yuan, and 8,000-10,000 sets of high-end pension apartments will be expanded, with 10,000-12,000 beds.

profit model

Comprehensive solution of "insurance products+community for the aged+professional services".

Pension project

medical service

Docking local medical resources and cooperating with surrounding hospitals.

five

Everyone insurance

Pension business product line

1. Community for the Aged (CCRC);

2. Community embedded nursing station.

Asset type

Give priority to light assets.

profit model

1. Create the mode of "providing for the aged in the city" and explore the mode of "nursing station" embedded in the community;

2. Relying on the unique overseas pension license of Everyone Insurance Group, we will lay out our capabilities around four aspects: "operation, nursing, medical care and informatization" and integrate and export pension operation services and brands.

Pension project

Figure: The first thick pension project for everyone

1. The building area of Shouhou Dajia Chaoyang Community is 40,000m, with 230 beds;

2. Shouhou Friendship Community has 545 beds;

3. Fuwai Community for the Aged and the first embedded nursing station in the community are under construction, which can provide more than 1,500 beds.

Charging mode

1. The membership mode is between 1.9 million and 2.6 million;

2. The monthly fee is 15,000-22,000 yuan/month.

medical service

Create a graded diagnosis and treatment service system, including four-tier service settings: medical institutions in the community, remote consultation of Internet hospital experts and remote distribution of drugs, nearest service of 3A hospitals, high-end physical examination and overseas diagnosis and treatment.

six

Union life insurance

Pension business product line

1. Community for the Aged (CCRC, AAC);

2. Physical old-age security plan-buy union insurance and live in an old-age community;

3. Living and supporting the elderly.

 

Asset type

1. Build a community for the aged with heavy assets and invest 26.8 billion yuan to build projects in Wuhan, Hefei and Shenyang;

2. Investing in light assets to acquire pension communities at home and abroad.

profit model

Invest, run the community, and cooperate with the third party to carry out living and providing for the aged.

Pension project

Figure: Hezhong Pension Health Industry Layout (taken in 2015)

1. Hezhong Younian Life Wuhan Community is the first pension community invested and operated by an insurance company in China, with a construction area of 1.6 million m, 600 CCRC beds and about 1,000 AAC (Active Elderly Community) units, which can accommodate 3,000 people;

2. Hezhong Younian life Nanning community can accommodate 2000 people;

3. Hezhong Younian Life Shenyang Community can accommodate 559 people;

4. Invest and acquire 56 pension communities at home and abroad.

Charging mode

1. Policy+physical endowment insurance plan, you can stay in the old-age community by paying 500,000-750,000 yuan;

2. Deposit+monthly fee mode;

3. You can enjoy the service of living and providing for the aged by purchasing the old card for excellent years.

medical service

Construction of medical rehabilitation centers, medical and health service centers, and docking with local medical resources.

seven

Qianhai life insurance

Pension business product line

1. Establish a happy home for the elderly;

2. Combination of medical care and nursing: set up a medical and health management center, link high-quality domestic medical and nursing resources, operate a medical and nursing combination project, and form a national medical and nursing network;

3. Carry out old-age care services for migratory birds.

Asset type

The hospitals and nursing homes under Qianhai Life Insurance are self-built and self-operated, creating a precedent for the insurance industry.

profit model

Establish a service system of "insurance+pension+medical care" to link medical care services with insurance business.

Pension project

Photo: Qianhai Life Insurance Shenzhen Happy Home

1. Shenzhen Happy Home Nursing Home is a pension project fully invested and operated by Qianhai Life Insurance Co., Ltd., covering an area of 10,860m2, with a total construction area of 33,400m2 and more than 500 planned nursing beds;

2. Plan to invest in the construction of many hospitals, outpatient departments and comprehensive pension apartments in Guangzhou, Nanning, Xi ‘an and Shaoguan.

Charging mode

1. Buy insurance to stay in the community;

2. Deposit+monthly fee mode.

medical service

1. There is a health management center in the nursing home of Happy Home, equipped with a professional health management team;

2. Established the Guangzhou General Physician of Qianhai Life Insurance, and will also build a medical cooperation station with Baoan District People’s Hospital to jointly build a comprehensive diagnosis demonstration model for senile diseases and build a family bed demonstration base;

3. Cooperate with Shenzhen Hospital of Southern Medical University and other hospitals to open a green medical channel.

eight

Junkang China life

Pension business product line

Four product lines with Kangyang Community, Kangyang Hotel, Kangyang Center and Health Resort as the core have been constructed.

Asset type

Combining light and heavy, it is estimated that the total investment will be more than 7 billion, and the company will hold and operate for a long time after the community is completed.

 

profit model

Integrating insurance products, community pension, medical care and health management services, the insurance products focusing on old-age care supporting Junkang Nianhua Kangyang Community are composed of Junkang Happiness Annuity Insurance (dividend-sharing type) and Junkang Premium Account Annuity Insurance (universal type).

Pension project

Photo: Junkang Nianhua Pension Community

There are Junkang Beijing Nianhua shunyi new town Kangyang Community and Junkang Nianhua Shanghai Minhang Pujin Kangyang Community. More than 2,500 living units are planned and constructed, which will be held and operated by the company for a long time after completion.

Charging mode

Customers who purchase the "Junkang Happiness Lifelong Pension Plan" with a premium of 2 million will enjoy the guaranteed right to stay in Junkang Nianhua Kangyang Community and enjoy the preferential price policy for staying in the community in the future.

medical service

Cooperate with neighboring hospitals.

nine

Sunshine insurance

Pension business product line

1. Take home care and pension operation services as the main body, and build a "four-in-one" pension model of "home, community, institution" and Internet;

2. Establish Sunshine Yikang Pension Service Co., Ltd. and Beijing Yihe Tianxiang Pension Service Co., Ltd..

Asset type

Light assets.

Pension project

Photo: Sunshine Family Guangzhou Kangyang Community, which was put into operation on December 24, 2020.

1. Sunshine Yikang Pension Service Co., Ltd. has jurisdiction over Yikang Home Tiantongyuan Store, Sunshine Jishan Maintenance Center and Xinhu Sunshine Retirement Center (public and private);

2. Beijing Yihe Tianxiang Pension Service Co., Ltd. has established three parent care institutions in Beijing, Dashilan Pension Care Center, Sunshine Li Elderly Care Home and Sunshine Family (Guangzhou).

Charging mode

Deposit+monthly fee mode.

medical service

Medical care stations are set up in the hospital of the institution to connect with local medical resources.

10

Xinhua insurance

Pension business product line

After four years, three typical projects have formed a multi-product pension industry layout that combines suburbs and echoes the north and south, covering three product lines: rehabilitation care, continuous care and old-age health care.

Asset type

Heavy asset investment.

Pension project

Photo: Xinhua Home Community

1. Beijing Lianhuachi nursing apartment with 206 rooms and 360 beds;

2. Hainan Boao Leisure and Holiday Pension Community, with about 1,000 rooms in the first phase;

3. An active community for the aged (to be established) in Yanqing District of Beijing, with 1,800 rooms and 3,200 beds planned.

Charging mode

Charge mode of bed fee+nursing service fee.

medical service

1. Establish Xinhua Zhuoyue Health Investment Management Co., Ltd.;

2. Self-built rehabilitation hospitals and institutions have medical offices;

3. Cooperate with neighboring hospitals to open up green channels.

11

Picc life insurance

Pension business product line

CCRC。

Pension project

Photo: People’s Health Care Dalian Yiyuan Pension Community

The first community for the aged-People’s Insurance and Health Care Dalian Yiyuan Community for the Aged and Health Care can provide about 1,100 old-age care/health care units, and 323 old-age care units in the first old-age care area have been officially put into operation.

Charging mode

"Insurance policy+check-in confirmation letter" mode, with priority for paying 450,000 yuan.

medical service

Actively explore the business model of "combining medical care with community+online doctor signing+hospital strategic cooperation", and provide the "combining medical care with nursing care" health care service for the elderly with disease treatment, disease-free prevention and rehabilitation after illness.

twelve

Tongfang Global Life

Photo: Tongfang Global Life joined hands with Tsinghua University Institute of Economics and Management.

Release the survey report of China residents’ retirement preparation index.

Pension business product line

1. Pension apartments, CCRC, and cooperative construction of nursing homes;

2. Cooperate with Tiandi Health City to launch a "self-satisfaction club" medical care solution and create a "pension+medical care+insurance" model.

Asset type

We will introduce a new model of providing for the elderly that integrates "medical care, support and insurance" and "light assets".

Pension project

1. Tongfang Global Life Retirement Paradise project based on pension apartment solution has been completed in Qingdao;

2. Tongfang Global Life Pension Community (CCRC) project will be listed in the near future;

3. Join hands with Hunhe Ruiyi ‘an Nursing Home in Xiangyang, Hubei Province, benchmark the international level, and lock the target customers into those who need immediate care, so as to prepare for the introduction of disability insurance and long-term care insurance;

4. Cooperate with Tiandi Health City (CCRC) to launch the "Self-satisfied Club" medical care solution.

Charging mode

The "Self-satisfied Club" medical care service solution is in cooperation with Shanghai Tiandi Health City, which is of the same origin. Customers can enjoy the exclusive right to use the old-age service apartment after purchasing the designated products of Tongfang Global Life and paying the membership fee.

medical service

Carry out strategic cooperation with Nanjing Tongren Hospital and strengthen the in-depth cooperation between commercial insurance and medical institutions.

part7

Various ways for insurance companies to develop old-age care

1, with the help of the group’s internal resources to build a community for the aged.

This model appeared in the early stage of the exploration of pension real estate. Some large-scale insurance parent groups have diversified business formats, and there are professional real estate companies under them. They often use the internal resources of the group to set up projects for elderly housing, and the successful projects can be sold to the market. In fact, the selling community model is no different from real estate development, which can quickly recover funds and obtain development profits, thus realizing rolling development. However, under this model, it is difficult to guarantee the community’s old-age service.

The "Comprehensive Service Community for Health Care and Pension" built by Ping An Insurance in the early days was developed and constructed in conjunction with China Ping An Real Estate Group, which integrated three product lines: pension apartment, family community and holiday leisure, with a total construction area of 1.5 million square meters.

The project adopts the mode of "both renting and selling", that is, like commercial real estate, property rights can be bought and sold. Member products are operated by Ping An Real Estate, which only rents and does not sell. At that time, this model was the only pension real estate developed in the form of "selling+holding operation" in the financial department.

Figure: Health Valley Member Service System

Evergrande Real Estate, the parent group of Evergrande Life Insurance, has built the Evergrande Health Valley, creating four parks, namely, Yiyang, Changle, Kangyi and Parent-child, providing 852 types of facilities and 867 comprehensive health management services, covering the whole life cycle from pre-pregnancy, infants to centenarians.

At present, the completed Evergrande Health Valley has been sold to the market. It is understood that Evergrande Health Valley will provide health care and old-age care services to customers through the membership mechanism of "rent, purchase and travel". Customers can become members by renting, buying products in Health Valley or traveling and living in Health Valley, and get membership rights such as health insurance, high-end medical care, health management and health care services. 

Evergrande Life put forward the strategic model of "insurance guarantee+ecological pension+combination of medical care and nursing care", and issued the permanent endowment insurance, which creatively combined insurance products with the old-age community to provide customers with a package of pension plans linking financial planning and pension entity services.

Photo: Everbright Peace of Mind Pension Plan

Everbright Life Insurance launched the "Everbright Peace of Mind Pension Plan", which connects insurance products with Everbright Huichen Pension Service Community to provide customers with a package of pension solutions of "insurance+pension community" and realize the combination of financial products and physical pension. "Everbright Peace of Mind Pension Plan" is divided into two sub-plans:

Plan A serves mid-to-high-end customers through "insurance+long-term care for the aged+preferential service for the aged living in residence", and locks in the occupancy right of Everbright Community in advance for customers. The occupancy right is further divided into "guaranteed occupancy right, priority occupancy right, preferential price right, experience occupancy right", etc., to provide customers with more and clearer protection, with up to six rights holders, including not only customers and their spouses, but also parents of both parties. In addition, the right holder can also enjoy the service of living and providing for the aged at preferential prices all over the country from the date of insurance;

The content of plan B is "insurance+preferential right of living service", with low payment threshold and wider coverage. Six rights holders can enjoy the same level of living service in plan A in advance without staying in the old-age community.

In 2019, Xingbao launched "Star Pension"-a comprehensive solution of pension insurance and pension community. Relying on Fosun Real Estate’s Healthy Honeycomb Platform, the two parties jointly create an exclusive pension community scheme for Fosun Prudential Life Insurance customers-customers can reserve pension annuity by purchasing corresponding insurance products of Fosun Prudential, and Fosun Real Estate promises the rights and interests of customers to stay in the "Fosun Pension Community" in the future. It is reported that if the total premium is more than 2 million, the insured can get the qualification to live in an old-age community.

China Merchants Guanyi Home launched the "Renhe Yijia Comprehensive Pension Plan", with the development strategy of "the same platform, giving equal attention to both light and heavy, and combining medical care with nursing care". China Merchants Renhe Life Insurance focuses on the whole industrial chain of pension insurance products, pension community development and pension community operation services.

Specifically, the pension community in Guangzhou Golden Valley (Renhe Yijia Heyuan) is only open to customers who buy insurance. Only by purchasing more than ten designated insurance products, including "China Merchants Renhe Zhaoying Jinsheng Annuity Insurance" and "China Merchants Renhe Heyue Life whole life insurance", and the accumulated premium payable reaches more than 2 million, can they be eligible to apply for the pension community.

2. Innovative gameplay of insurance+pension

Figure: UC club membership rights

China Insurance launched the UC Club of New Life, and launched membership service for the junior and old people. Members who join the club can enjoy services such as learning, medical care, traveling, doing something and having fun. It is also known that United Life also has plans to form a new senior club.

Guohua Life Insurance has established three companies on medical health and old-age care: Hainan Guohua Kangyang Co., Ltd., Gongqingcheng Zhongke Xukang Medical Industry Investment Partnership, and Guohua Residence Kangyang Co., Ltd. At present, the company’s work in medical care, old-age care and other aspects is in the preparatory stage, and there is no more definite information to disclose.

Love Life put forward the four-in-one ecological strategy of "medical care and insurance" for the aged. In 2020, China International Fair for Trade in Services released the first "insurance+service" home-based care product in the industry-"Love+Home-based Care Product Plan", which provides home-based care solutions for the elderly with the combination of "annuity protection+medical care service".

In addition, Love Life is also a pilot agency for long-term care insurance in Beijing, and has set up a special team with rich experience in care management services, and has become one of the eight financial institutions selected by China Banking and Insurance Regulatory Commission Financial Support Community Home Care Service Agency Project.

Happy Life, supported by the national policy, launched the reverse mortgage pension insurance product "Happy House Laibao reverse mortgage pension insurance for the elderly (Clause A)", and invested in regional leading pension institutions all over the country through the special equity investment fund for medical pension.

Zhonghong Life Insurance cooperates with Greenland Kangyang to create a cross-border innovative cooperation model of "insurance products+high-end pension community+Kangyang hotel", organically combining insurance financial products with physical pension services to provide customers with more comprehensive pension solutions. This indicates that Zhonghong Insurance has made important progress in building a "health+pension" dual-engine strategic layout.

tag

Insurance and old-age care both start from the whole life cycle of people, and they are strongly related. Looking at overseas, insurance companies have always been an important pillar of the development of old-age care. The social security and market profitability of providing for the aged coincide with the original meaning of the insurance industry.

On the level of social security, the overall security level of the three-pillar pension system in China is relatively low, with the first pillar dominating, but there are also problems of low security level. Therefore, the participation of commercial insurance can improve the level of social security to a certain extent.

As far as market profitability is concerned, with the improvement of the living standards of the elderly and the enhancement of their ability to pay, the demand of the elderly for commercial insurance products is increasingly prominent, and the inclusiveness of products and services with various asset properties is also increasing. There will be great market space for commercial insurance companies to cut in from this aspect and participate in pension real estate, insurance products and pension services.

In recent years, after the previous heavy lifting asset layout, insurance companies are slowly returning to rationality and becoming more and more clear about their own positioning-"insurance surname". They should form differentiated competition through providing for the aged, innovate services, give full play to the advantages of insurance+and build a big healthy ecosystem.

At the moment when long-term insurance is ready to come out and commercial insurance can play more roles, we believe that all insurance companies will participate in the pension industry in their own ways in the future, which makes us more full of expectations for this industry.

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The content of the article comes from public information collation and AgeLifePro research results. If there is any error, please contact customer service. Thank you.