Text | Zhenxin Editorial Department Li Xiaonan

Editor | Yang Zhenxin

In late September, 2020, a user of "Anti-pressure Back Pot" of Million Bar told a story in his post that his mother sold her house to raise money because she couldn’t afford the bride price, and her sister who went to high school was not distressed, but also excitedly told the landlord "Brother, our family has money" on WeChat. The post quickly formed a high popularity in the bar, and the screenshots in the article were widely spread in major platforms. Countless netizens were moved and called "broken defense".

This is Baidu Post Bar’s latest outing, and the Chinese Internet has once again seen the powerful cultural creation and communication power of this ancient behemoth in the online community.

But many years ago, the post bar didn’t need this kind of broken circle, it was the biggest circle itself. At that time, half of the online buzzwords came from post bars every year, and their monthly activities accounted for half of the total number of netizens. Time has passed, and the king of the PC era has gradually declined in the era of mobile Internet. The reason is the evolution of the environment and the limitations of the product itself, but more is the blind pursuit and evil thoughts of the product leaders.

Now, it’s old, can you still eat?

The pinnacle of grassroots culture

On December 3, 2003, Baidu Post Bar was officially launched. Some people said that it was inspired by Li Yanhong’s idea of "building an online interest exchange platform with search engines". Others said that when Jun Yu searched the logs, he found that many users were searching for the same keyword, so he conceived to aggregate these people into an interest community.

As soon as it went online, Post Bar became popular because of its simple interface, low speech threshold and unique product form. At that time, Baidu’s main business was search engine, but search only grabbed and presented the existing information on the Internet, but it could not create content itself. The appearance of Post Bar made Baidu have the ability to produce its own content, which made up for the lack of Internet content at that time, and its proportion in Baidu traffic quickly increased from 1% to 11% later.

In 2004, the player Li Yi became popular because of the phrase "I protect the ball like Henry", and was called "Li Yi the Great". Li Yi Bar, the largest bar in Baidu Post Bar named after him, was also established. Later, due to Li Yi’s flamboyant style, more and more black powder poured into Li Yi Bar, and a unique "connotation" culture was formed, that is, various PS pictures, jokes and pranks were used to express their views on social current affairs.

The real rise of Post Bar was in 2005, when the phenomenal talent show "Super Girl" exploded, and fans began to hold a group discussion in their idol bars after the show was broadcast. At that time, there was no Weibo, and fans who had nowhere to go poured into Post Bar, which formed a huge flow. At the beginning of 2005, the number of users of Post Bar exceeded 10 million, and at the end of the year it soared to 30 million, surpassing Sina to become the largest Chinese website in the world.

On June 21st, 2007, a conflict broke out between Li Yi Bar and Chris Lee Bar. A large number of users of Li Yi Bar rushed into Chris Lee Bar to brush posts crazily, which caused Chris Lee Bar to explode more than 2,000 pages of meaningless content, making it paralyzed for a time. In the end, Chris Lee Bar suspended posting, and several bar owners members of Li Yi Bar were withdrawn. This is the first "expedition" of "Diba" and the first explosion in the history of Post Bar.

In the next few years, Li Yiba organized several "expeditions", but unlike the first "fighting" in the circle, most of the later explosions were just. For example, in August 2007, Rainie Yang Bar was exploded because Rainie Yang was suspected of insulting China and Nanjing Massacre martyrs. In May, 2008, some dance troupe players insulted the victims of Wenchuan earthquake, and the dance troupe bar was exploded.

From 2004 to 2010, the post bar at this stage was at its peak, and a large number of netizens from grass roots gathered in different post bars with their interests, producing numerous high-quality posts and settling them down, hence the name "Louvre on the Chinese Internet".

At this time, the post bar is the representative of the grassroots culture of the Internet. In this highly decentralized community where everyone is equal without hierarchy, countless lonely souls have found a sense of belonging. Bar friends are highly creative and enthusiastic, and these online buzzwords, such as diaosi, baifumei, Xi Da Pu Ben, Pipi Shrimp Let’s Go and Ignorance, are all born out of post bar culture.

Li Yanhong once said in an interview: "We just want to do our own thing in a down-to-earth manner and build Baidu into a place that can bring a sense of belonging to netizens." At this time, the post bar was really done.

When the giant slowly falls

No one thought that the infinitely brilliant post bar in the PC era would be "dead" in the era of mobile Internet.

In 2009, "God of Products", Baidu Post Bar and Jun Yu, the father of Baidu Know, left Baidu. In 2010, when Google left China, Baidu quickly ate Google’s market share, and a year later, its market value surpassed Tencent to become the top Internet company in China. Baidu, which has fallen into unprecedented loneliness, urgently needs to tell a new growth story, so it internally puts forward a long-term strategic goal of reaching 100 billion revenue within ten years.

After this strategic goal was put forward, it was widely valued by high-level and investors, and the long-term goal was continuously subdivided into KPI and distributed to various departments. At that time, Post Bar was a typical "traffic, no revenue", coupled with the high server cost due to high user volume and high activity, Baidu hoped that Post Bar could bear more responsibility for growth, and even put forward the slogan "How can it become an independent business unit without revenue?" Everything was in line with KPI. Post bar has thus embarked on its decline.

In the fourth quarter of 2011, the new version of Post Bar was released for public beta, and the bar owners audit system was cancelled when it was originally added to Post Bar, and it became click attention; At the same time, the hierarchy and experience system are introduced, and users can increase their experience value by logging in, posting, replying and other operations, so as to improve the level of posting.

A series of revisions have greatly improved the number and activity of users. However, the product logic of Post Bar is very unique: unlike today’s content products that use subscription system and recommendation algorithm to achieve the effect of "thousands of people and thousands of faces", the post bar pages are sorted according to the latest reply time of posts. Different users enter the same post at the same time and see the same content, which makes the post bar very public, and some stalks are very easy to form explosive points, resulting in great influence and even out of the circle.

However, this model also causes crowding and competition among contents. When many users start posting meaningless posts and pictures for experience, the content quality of the post bar will also decline.

In 2012, with the popularity of mobile Internet, Post Bar officially started its "self-destructive commercialization" process. Baidu requires bar owners, who has no salary, to bear the KPI of user growth and activity, and not to be dismissed or airborne in bar owners; In September, it was officially launched to promote the Post Bar, namely, the advertisement of the headline, the advertisement of the topic list page and the advertisement of the electronic details page. However, the excessive force led to too many advertisements on the page, which further reduced the visibility of the page. Since then, the content quality of Post Bar has been declining, but the overall afterglow still exists. In 2012, the number of netizens in China was 564 million, and the monthly activity of Post Bar was 200 million, accounting for more than one third.

In 2015, Baidu found that the commercialization attempts in recent years did not change the loss situation of Post Bar, so it finally made the worst decision in the history of Post Bar and even Chinese Internet: sell it.

An insider of Baidu once said when recalling this period of history: "Then, some people began to focus on the authority of bar owners. At first, there was a fierce internal argument, saying that this thing could not be sold, but the final outcome was known to everyone. Anyway, there are many internal objections, but let’s take advantage of the word. "

In March 2015, the infamous Baidu partner system was launched. When a merchant becomes a partner of Post Bar, he can have all the rights of bar owners, such as deleting posts, monitoring public opinion and initiating activities in the bar.

Baidu chose the former between interests and morality, which also brought bad consequences to society and Post Bar itself. In January, 2016, the news that "Hemophilia Bar" was sold gradually spread. The original bar owners was removed, and the airborne bar owners paid for the right to operate. A place where patients gathered for warmth for nearly ten years became a victim of over-commercialization. Later, netizens found that many medical-related post bars were sold by Baidu. Coupled with the Wei Zexi incident that occurred in the same year, the public image of Baidu and Post Bar plummeted and has not recovered yet. The Baidu partner system was also cancelled after the incident.

A series of events in 2016 marked the decline of Baidu and Post Bar, and since then Post Bar has never recovered. Later, with the admission of the regulatory authorities, Post Bar strengthened its internal audit management. In 2019, Post Bar officially banned all posts before 2017 on the grounds of "data system upgrade", and some of them were unsealed after a period of time, but some early posts that had settled down were deleted.

In March 2015, an organization gave data: the user activity of Post Bar is 1.8 times that of Weibo, and the number of monthly users is 300 million, exceeding Twitter; By February 2019, its monthly activity was only 46.08 million. One year later, this figure became 37.43 million, ranking 101 on the APP list. Post Bar completely lost its former glory.

Does Baidu still have a choice?

The direct reason for the decline of Post Bar lies in its extremely failed commercialization, but the root cause of commercialization failure is not only the deviation of Baidu’s values, but also the limitations of Post Bar itself. To be precise, the product form of Post Bar determines that it must face many difficulties in the process of commercialization.

There are two types of social interaction, one based on "relationship" and the other based on "theme". The core of the former lies in the construction of interpersonal relationship, and WeChat and Momo are typical products. The core of the latter is to gather a group of people who are interested in this topic by relying on the "theme", so as to generate communication and form interpersonal relationships. Post Bar is the leader of this kind of products.

When the recommendation algorithm continues to push the highly homogeneous information flow named "thousands of people and thousands of faces", Post Bar is truly "interest-centered". Any niche hobby can find its own gathering place and partner in Post Bar, and most users in the bar have a certain understanding of the theme, so it is very easy for anyone to get informative feedback when speaking in the bar. This product mechanism makes Post Bar have extremely strong content creation ability and high activity, and at the same time, it also produces a culture of absolute equality and high decentralization.

However, although this cultural atmosphere is conducive to content production, it is not conducive to product commercialization. Because a high degree of equality and decentralization means scattered traffic, it is difficult for KOL and professional content creators to stand out from ordinary users and get a lot of attention. Weibo, bilibili, Xiaohongshu and other content communities have a group of "big V" who rely on their own content to attract fans, and finally turn it into cash and undertake the commercialization function of the community. Advertisers and brands can easily carry out marketing activities by relying on them.

However, in Post Bar, high-level users and bar managers do not have much higher traffic and trust value than ordinary users. Coupled with the unique sorting mechanism by response time, brands and advertisers can hardly find a "central node" that can directly reach a large number of target users or provide trust endorsement.

Even if a commercial promotion post is specially opened, it is difficult to attract traffic and heat, and it will soon be buried in the information flow. What’s more, there are a large number of knowledgeable users in the bar, and they can see at a glance whether the promoted products are good or not. It is not a problem to spray inferior products for hundreds of floors in minutes. All these make the commercialization of Post Bar extremely difficult.

But does Baidu really have no choice?

The difficulty in realizing the content community has always been a long-standing problem in the Internet field. The unique product mechanism and community atmosphere of Post Bar make it more difficult to commercialize than ordinary content products by several factors, but does Baidu have no other choice but to sell it? I’m afraid not.

First of all, the traffic of Post Bar itself is large enough, and the aggregation logic based on interest also makes many Post Bar have a very active second-hand trading market. Baidu may refer to the model of Aauto Quicker and salted fish to establish an official trading platform to draw as the income base; Or social interest itself has a lot of imagination. When major dating apps are racking their brains to match users with the same interests, Post Bar has long had a unique advantage in this respect.

Furthermore, even if Post Bar is really unprofitable, it is of great strategic significance to Baidu. If Post Bar is not dead, Baidu will have a traffic treasure on a par with Weibo and bilibili, which will have a great synergy with other businesses, at the very least, it will not create a "hundred number" that it can’t afford.

Selling it is the last choice, because in the long run, the negative effect of selling it is far greater than the positive significance.

The current post bar is in a very embarrassing situation-it is a product with hope but no future.

Although the Post Bar has declined, the skinny camel is bigger than the horse. It still has a monthly life of tens of millions, a large number of high-quality content and old users scattered in every corner of the Internet. The incident of "Our family is rich" also proves that its powerful stalk-making ability is still there. If we can make some innovations, it may not be hopeless.

However, Post Bar, which hasn’t brought much revenue, has become a marginal business in all in AI and Baidu with smart cars. It doesn’t have much resources to make changes related to the underlying architecture, and it can only be like an old warrior. He died slowly and painfully in the corner alone.

The history of the rise and fall of Baidu Post Bar is worthy of reflection by all content platforms, to think about how to find a balance between user experience, content quality and commercialization, to understand the social responsibility that C-end products must bear due to their natural social attributes, and to reflect on the disastrous consequences when KPI becomes the only goal.

In 2016, an insider of Baidu once said after the hemophilia bar incident: "It’s not too late for Baidu to mend today, and even posting it is not necessarily a bad thing for Baidu. Tencent in that year was also openly written on the cover by an Internet magazine, which led to later reflection and Tencent’s open platform, and today’s Tencent."

It’s not too late to mend after it’s too late, but it depends on whether Baidu cares about the life or death of that sheep.

* References:

"A vivid history of the decline of post bars", nine commandments of pigs

Why has Baidu Post Bar become a "hidden corner" of the Internet? ",Leng Sizhen

"In addition to straight men, who still misses the post bar? ",alphabetical list

You don’t know the development history of "Post Bar", Lan Xi.

Listening to insiders reveal the realization of Baidu Post Bar, three lessons.

　　Xinhua News Agency, Chongqing, January 25th　Question: How much "oil and water" is there in "hot pot old oil"? — — Investigation on the problem of "hogwash oil" in Chongqing hotpot

　　Xinhua News Agency reporters Ke Gaoyang and Han Zhen

　　Chongqing Food and Drug Administration recently issued an announcement to investigate five hot pot restaurants suspected of recycling "old hot pot oil", and informed or transferred relevant clues suspected of food safety crimes to the public security organs, thus unveiling a new round of rectification of Chongqing hot pot industry.

　　The so-called "old chafing dish oil" which is recycled repeatedly is actually the "swill oil" which is the same as the waste oil. It has long been banned because of its harm to human health, but it has been banned in Chongqing chafing dish industry for many years. The reporter’s investigation found that the use of "swill oil" can make huge profits and is difficult to find, and the illegal cost is extremely low. It is urgent to strengthen the rectification from the source to prevent "swill oil" from flowing to the table.

　　How big is the huge profit behind the "swill oil"?

　　“‘ Hogwash oil ’ Repeatedly banned, the biggest reason is driven by huge profits. " An industry insider who has been engaged in Chongqing hot pot business for more than 20 years calculated an account for the reporter: 1 kg of hot pot bottom material costs 15-20 yuan. Generally, 2-3 kg of hot pot bottom material is used for small pots and 4-5 kg for large pots, but the bottom cost of most hot pot restaurants is only about 30-50 yuan, which is not enough. With the use of "swill oil", the oil consumption of the cauldron is about 1.2 kg, and that of the small cauldron is about 0.8 kg. The remaining 60% to 70% of the oil can be recycled, and more than half of the cost saved is the net profit of the merchant. If a hotpot restaurant receives 30 tables every day, the use of "hogwash oil" can save more than 1,000 yuan in cost and increase tens of thousands of yuan in income in one month.

　　According to the insider, over the years, Chongqing hotpot enterprises that use "hogwash oil" have formed a set of relatively fixed processing flow: the chafing dish bottom material recovered from the dining table is first filtered through a sieve to separate the oil residue, and then dried at a temperature of 100-120 degrees Celsius for oil-water separation. After the separation, add spices for refining, and then serve them on the table again. In order to better separate the residue in the "swill oil", some merchants have to carry out high-temperature washing.

　　The reporter’s investigation found that in addition to directly processing "swill oil" in the store, some hot pot restaurants choose to sell "swill oil" to small workshops and process it into "gutter oil" in the underground market.

　　The manager of a hot pot restaurant in Yubei District of Chongqing told the reporter that his hot pot restaurant needs to deal with 2 to 3 tons of hot pot "hogwash oil" every month. If it is sold to a small workshop at the purchase price of 10 yuan per kilogram, it can earn 40,000 to 50,000 yuan more each month. Although the hot pot "hogwash oil" is recycled by a company certified by the environmental protection department, "if ‘ Hogwash oil ’ Give it to them, not only can’t sell money, but you have to pay a handling fee. Who wants this? " He complained.

　　How difficult is it to control the "swill oil"?

　　"Illegal use of ‘ Hogwash oil ’ It can bring rich profits, but it is very difficult to collect evidence and investigate related behaviors. " Chen Honggang, deputy director of the Food and Drug Administration Branch of Jiangbei District, Chongqing, said that in recent years, the food and drug administration has continuously cracked down on "swill oil", but it has been repeatedly banned, and the method of illegal merchants using "swill oil" has become more and more concealed.

　　Some unscrupulous merchants choose to cook "swill oil" after the end of business at night, and then put it into disposable packaging bags to deceive consumers; Some unscrupulous merchants use high-purity filtration or mix with qualified edible oil, which makes it difficult to distinguish "swill oil" and it is difficult to obtain evidence for law enforcement.

　　On January 10th, Chongqing Food and Drug Administration inspected the captain’s theme hot pot Beicheng Tianjie Store suspected of using "swill oil". After the reporter followed the law enforcement officers into the hot pot restaurant, the chef found that the restaurant had a camera in the kitchen, but the chef in the store said that the camera had never been used. "In this case, even if the store directly processes and uses it in the kitchen ‘ Hogwash oil ’ It is difficult to directly confirm without surveillance video. " Relevant people said.

　　According to relevant sources, at present, there is still a lack of corresponding technical standards and detection methods for the identification of "hogwash oil" in China, which means that if "hogwash oil" is not "one pot at a time" in the initial and intermediate stages, once it is put on the market for sale and use, it is less likely to be discovered.

　　In addition, the high cost of consumer rights protection has also contributed to the arrogance of merchants using "swill oil" in disguise. Zhang Zhongmin, a member of the Expert Advisory Committee of china law society Food Safety Research Center and a professor at chongqing technology and business university Law School, pointed out that the use of "hogwash oil" in hot pot restaurants is harmful to consumers’ health and belongs to universal infringement. However, this damage is not obvious. If consumers initiate rights protection, it will take time and effort, but the compensation will be limited, and they will face difficulties in proof, which will make unscrupulous businesses hide.

　　How to cure the hot pot "swill oil"?

　　"Swing oil" has many harms but no benefits, but it is an open secret or even a "hidden rule" in Chongqing hot pot industry. Some consumers exclaimed, why is it so difficult for ordinary people to eat a safe and secure hot pot?

　　Statistics show that as of the first half of 2017, there were nearly 30,000 hot pot stores in Chongqing, with an output value of 30 billion yuan. Experts say that if there is no scientific and effective way for such a large number of industries, it is easy to cope with them and it is difficult to supervise them.

　　Experts such as Associate Professor and Jing Jun from the School of Politics and Public Administration of Southwest University of Political Science and Law believe that countermeasures should be sought from the root causes, the initial link of "swill oil" should be grasped, clear standards should be set for the treatment of kitchen waste in catering industries such as hot pot, monitoring systems should be installed, bright kitchens should be built, and the whole recycling process should be supervised and covered.

　　Finding a way out for "swill oil" is also an important way to solve the problem. The main component of "swill oil" is grease. Although it is not suitable for eating, it can be made into industrial products such as soap and lubricant, and its application market is broad. Experts suggest that in order to improve the enthusiasm of catering enterprises to recycle kitchen waste such as hot pot swill oil through formal channels, we can learn from foreign experience and encourage professional companies to buy swill oil at a certain price by means of government subsidies, so as to turn a huge amount of kitchen waste into treasure and prevent swill oil from flowing to the table at the source.

Data picture mapping/Yang Hong

　　Total fundraising decreased by nearly 80% year-on-year.

　　According to the statistics of our data center, including Shanghai Electric’s non-financing IPO, 77 companies have appeared in Shanghai and Shenzhen stock markets through IPO since 2008 (6 main board companies in Shanghai stock market and 71 small and medium board companies in Shenzhen stock market). Except for Shanghai Electric, 76 companies raised a total of about 103.4 billion yuan, with an average price-earnings ratio of 27 times.

　　Since the beginning of this year, due to the deep adjustment of the stock market, the number of IPO companies and the total amount of funds raised have been greatly reduced compared with last year. The industry believes that the IPO is less likely to open in the remaining ten trading days of the year. Optimists predict that if the market is optimistic, it is expected to restart the IPO； in January or the first quarter of next year; However, pessimists said that the current market expansion pressure is still great, and it will take time to open the gate.

　　77 new faces appeared

　　Since January 1, 2008, the Shanghai Composite Index has dropped from a high of 5,522 points to 1,954 points on December 12, with a drop rate of more than 60%. The deep adjustment of the market not only makes investors "suffer huge losses", but also greatly reduces the scale of IPO.

　　According to the statistics of our data center, in 2007, a total of 123 companies were listed on the A-share IPO, including 23 main board companies and 100 small and medium-sized board companies in Shanghai. The total amount of funds raised was about 477 billion yuan, with an average price-earnings ratio of 30 times.

　　Compared with 2007, the number of companies listed through IPO in 2008 decreased by 38%, the total amount of funds raised decreased by 78%, and the average P/E ratio decreased by 10%.

　　In addition to the sharp slowdown in the pace of issuance, there have been few large-cap IPOs this year, with only five companies issuing more than 500 million shares, accounting for 6% of the total number of IPOs, compared with 17% last year. However, although the number is small, large-cap stocks still play a major financing role. The five companies raised a total of 73.3 billion yuan, accounting for 70% of the total IPO funds raised this year.

　　Among the 76 IPO companies this year, China Coal Energy raised the highest amount of funds, reaching 25.6 billion yuan; China South Locomotive issued the largest number of shares, with 3 billion shares; The number of shares issued by Chuanda Zhisheng, which was listed on June 23rd, is the smallest, only 13 million shares. Teerjia, which went public on February 1st, raised the least amount of funds, amounting to 122.2 million yuan.

　　At the same time, due to the continuous decline of the market, the increase of IPO on the first day of listing is also very different. Huarui Cast Steel, which was listed on January 16th, issued 54 million shares, raising 580 million yuan, with an opening increase of 206% and a closing increase of 189%. Huachang Chemical, which was listed on September 25th, issued 51 million shares and raised 510 million yuan, with an opening increase of only 75% and a closing increase of 85%.

　　From the industry point of view, in 2007, 10 financial and insurance companies went public through IPO, while in 2008, the number was 0; Among the IPO companies this year, the two industries with the largest proportion are machinery, equipment, instrumentation and petrochemical plastics, with 16 and 14 companies respectively.

　　Judging from the month of IPO issuance, there were at least four in March this year; At the peak in May, 18 companies were issued and listed. Up to now, no company has listed on the IPO in the fourth quarter.

　　It is worth noting that although Shanghai Electric, which landed on the Shanghai Stock Exchange on December 5, was also in the form of IPO, it adopted the method of exchanging shares to absorb the shares of Shanghai Power, and did not raise funds from the market.

　　The IPO has not been reviewed in the past three months.

　　Since Huachang Chemical landed in Shenzhen Small and Medium-sized Board on September 25th, the domestic A-share IPO has been at a standstill. Not only that, the IPO audit has also entered a "frozen period". Since the initial application of Hunan Boyun New Materials Co., Ltd. was approved by the Audit Committee of China Securities Regulatory Commission at its 135th meeting in 2008 on September 16, 2008, the Audit Committee has not conducted IPO audit for nearly three months by December 12, 2008.

　　According to the data of Wind, there are 33 companies that have "passed the meeting" but are still waiting in line for listing, including China Construction, Everbright Securities and China Merchants Securities. Among them, the first application for China Building was approved on June 5th, and it has been more than six months since then.

　　However, it is not just domestic A-shares that are stagnant in IPO. In the context of the global financial crisis and the sharp turmoil in the stock market, the global IPO process has slowed down significantly, especially in the United States. According to reports, since the last IPO on August 8, the US IPO market has been completely frozen, and there has been no harvest for several months, setting a record for the longest "vacuum period" of US IPOs since Thomson Reuters tracked statistics in 1980. Some people joked that American IPO entered the hibernation period ahead of schedule, and many bankers and investors have basically begun to pay attention to IPO activities next year, but no longer care about the rest of 2008.

　　When will the gate open?

　　Although there are still 13 trading days left in December, the industry believes that the possibility of restarting IPO this year is very small.

　　According to Wind data, the number of shares released in December reached 25.256 billion, second only to 27.55 billion in August, which was the second largest peak of lifting the ban in the year, and the financial pressure was still great.

　　Liu Jiazhang, a strategist at National Securities, said that the current market financing function depends entirely on the quality of the market. If there is a cross-year market, there may be some small and medium-sized board IPOs tentatively in January or the first quarter of next year.

　　Unlike Liu Jiazhang’s optimistic expectations, most people in the industry are relatively pessimistic. Xu Haiyang, chief strategist of Nisshin Securities, said that the current market environment does not have the conditions to restart the IPO, and there is no hope that the IPO will open for at least three months. The economy is located in the deceleration cycle, and the secondary market is expected to expand greatly, which greatly affects the market financing function.

　　Xu Wei, a strategic researcher at Guojin Securities, also said that it may be at the end of the first quarter and the beginning of the second quarter at the earliest, the Central Economic Work Conference proposed to maintain the stable and healthy development of the capital market, and the management will also consider the market situation more.

　　At present, the important problem to be solved in the stock market is not to promote more corporate financing, but to solve the "sequela" problem of share reform and expansion reasonably and smoothly. According to the statistics of brokers, the total number of "non-size" lifting the ban will reach 687.024 billion shares next year, which is the highest peak in the history of "non-size" lifting the ban, equivalent to 4.2 times the number of lifting the ban this year. After the lifting of the ban, the proportion of A-share tradable shares in the total share capital will soar from 37% at the end of 2008 to 74% next year.

　　Xu Haiyang pointed out that the focus of the macro-economy in the future is to maintain growth, and the focus of the capital market in one or two years is to solve the problem of expansion. Even if the newly listed stocks are not considered, the market value of tradable shares will expand by about three times in the next two years. Earlier, it was reported that the audit committee "dismissed" some companies that queued up for the meeting, which also reflected the management’s orientation. The capital needs of more companies may need to be realized through other channels than the stock market.

　　In addition, for the Growth Enterprise Market, Xu Wei analyzed that the Growth Enterprise Market will be launched when the market is stable, and it may take one or two hundred companies to launch at once when the Growth Enterprise Market is just launched, so that the market scale will rise and it is possible to trade and invest. However, the large-scale launch has great pressure on the market. Therefore, the management will first consider the opening of IPO in Shanghai and Shenzhen stock markets and slowly "release" the companies waiting in line for issuance. (Reporter Wang Jin)

Editor: Wang Jiaolong

Recently, the game of "taking cigarette cards" is quite popular among primary and secondary school students, and topics such as # cigarette cards become the new favorite of primary school students # # primary school students are obsessed with cigarette card merchants taking the opportunity to sell cigarettes # have rushed to social platforms for hot search, causing discussion. Many netizens think that this is just a card game, and there is no need to be overly sensitive. Some netizens hold objections and worry that the game of "taking a cigarette card" will induce children to learn to smoke.

Previously reported:

Primary and secondary school students are addicted to "smoking cards". Should they care?

Ask questions

What is a "cigarette card"? Is it necessary to stop the "smoking card" game in primary and secondary schools?

AI answer

The "cigarette card" is to cut the cigarette label from the cigarette box and fold it to make a card with the size of a card. The game is relatively simple. Students get together and hit the ground with their empty palms. If the "cigarette card" is hit by the palm wind, it will win.

Most of the "cigarette cards" in children’s hands are cigarette cases picked up on the road, trash cans, mahjong parlors, etc., or asked for from family members who smoke, and then the "hat" of the cigarette case is taken off and folded into a rectangular card. Its value is divided according to the brand price of cigarettes or the degree of market circulation. Whoever owns more cards and is expensive will have the capital to show off.

Whether it is necessary to stop the game of "smoking cards", which is popular among primary and secondary school students, is a problem worthy of in-depth discussion.

First of all, it needs to be clear that "cigarette card" is a game prop made of discarded cigarette cases, which is related to tobacco products. This connection may make primary and secondary school students unconsciously come into contact with tobacco products, thus generating curiosity about smoking. Considering the harm of children smoking prematurely, it is necessary to prevent the popularity of "smoking cards".

Secondly, primary and secondary school students are in a critical period of physical and mental development, and their values and behavior habits are being formed. The popularity of "smoking cards" may lead primary and secondary school students to indulge in games excessively and neglect their studies and other more beneficial activities. In addition, primary and secondary school students may have the psychology of keeping up with the joneses because of the "cigarette card". Therefore, from the perspective of education, it is of certain significance to prevent the popularity of "smoking cards".

However, primary and secondary school students’ curiosity and desire to explore new things also need attention. As a novel game prop, "cigarette card" may attract their attention, thus avoiding them from indulging in electronic products. In this case, appropriate guidance should be given to help them understand the risks of the "smoking card" game, discuss with them how to treat the "smoking card" game correctly, and encourage them to explore healthier and more beneficial games and activities.

For the "smoking card" game, it is more necessary for schools, families and society to work together to guide children correctly. At the same time, it is also necessary to pay attention to children’s psychological needs, lead children to go outdoors, participate in badminton, football and other activities that are beneficial to physical and mental health, stimulate their more hobbies, create more games and activities that are beneficial to physical and mental health, and help them grow up healthily.

Some words and pictures are generated by AI.

Original title: "Night Asking" is a popular "cigarette card" in primary and secondary schools. Should it be strict? 》

Read the original text

Whether it is a fuel car or a new energy vehicle, as long as it meets consumer demand, it is a good car. We are talking about it today. Let’s see its performance together.

Let’s take a look at the appearance of the second-generation big dog of Haval. The front of the second-generation big dog of Haval has taken a beautiful route as a whole, which is very sporty. Coupled with the young headlights, the overall look is full of cleanliness. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side of the car, the body size of the car is 4705MM*1908MM*1780MM, the car adopts clean lines, and the body feels very streamlined. With large-sized thick-walled tires, smooth lines run through the entire side of the car. In terms of rear design, the rear of the car looks very beautiful. The taillights show a personalized design style. Coupled with the unique exhaust pipe, the overall shape is still very durable.

Coming into the car, the interior design of Haval’s second-generation big dog has taken a domineering and stylish route, and the overall recognition is very high. The steering wheel design of the car is very domineering and stylish, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, steering wheel heating, etc., and the palm fit is very high. Let’s take a look at the central control. The car is decorated with a cold touch LCD central control screen, which makes the interior design quite layered and looks a certain sense of technology. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents an eye-catching design style and is full of technology. The car adopts imitation leather seats, which are wide and thick and comfortable.

Haval’s second-generation big dog is matched with a wet dual-clutch (DCT) gearbox, with a maximum power of 175KW and a maximum torque of 385N.m, resulting in good power performance.

The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, rear wipers, engine start and stop configuration, configuration performance is still relatively good, to some extent enhance the convenience of the driver.

The Haval second-generation big dog introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and the driving experience and space experience are not picky. If you are also interested, you may wish to take a test drive, which will definitely bring you a different feeling.

1905 movie network feature Please note that the "Gong Xi Fa Cai" version is open in supermarkets, and the countdown to the thawing of actor Andy Lau…

The new film starring Andy Lau is about to meet the audience on the first day of the new year (February 10). The director of the film created the "crazy" comedy series, but this time, the two of them joined hands, and the comedy was still the same, but no longer crazy, turned around gracefully.

In the movie, Andy Lau plays the superstar Lau Wai-chi, a name that means "Andy Lau ++" – three of the most significant superstars in the modern history of Hong Kong cinema.

The director Ning Hao admitted that when writing the script for "Mr. Red Carpet," "I was full of Andy Lau, and I just wanted to give Brother Hua a gift and realize a dream."

To this end, director Ning Hao is even more in the role of the "true character" director in the film, customizing a movie "going to the film festival" for the big star Liu Weichi.

In the past, it has long been a story that Andy Lau sponsored director Ning Hao to shoot. The stories inside and outside "Mr. Red Carpet" are intertwined with the reality of the two, and this fate that has passed through 17 years finally meets. A story about self-deprecation in the entertainment industry seems to stimulate the audience’s "snooping desire" for the entertainment industry, but the story is far more than that…

01. New breakthroughs after cooperation

The movie "Mr. Red Carpet" is a new feature film submitted by Director Ning Hao after a lapse of five years.

From the material of the film alone, he has continued the original absurdity, but dropped the "crazy" setting and moved to the "elegant" side. This may also be the kind of balance he seeks – like the international poster of the film, Andy Lau’s Liu Weichi clumsily drives a standing electric balance bike and tries to maintain his balance on the red carpet – the intention is always easily misinterpreted, and the consequences are often out of control.

Without a doubt, this was a breakthrough for Ning Hao. Looking back at his creation, this was not the first time.

The first time was "Crazy Stone", the second time was, and this time was the third time. Interestingly, every breakthrough was more or less related to Andy Lau.

Andy Lau’s "Asian Rising Star Director" program, which supported Ning Hao’s "Crazy Stone," has long been a household name, but what many people don’t know is that the screenplay was actually his first screenplay, which was called "Diamond" at the time.

At that time, the marketing process of the mainland film market had just begun, and it was not easy for a new director to get the opportunity. He could only shoot two low-cost literary films in a row – reality films and children’s films.

The story of Bole and Maxima by Andy Lau and Ning Hao has been widely circulated along with the development of China’s film market. The birth of a dark horse also witnessed the rise of a new director.

At least this breakthrough allowed the audience to know Ning Hao. Everyone thought he would cooperate with Andy Lau, but at that time Ning Hao still didn’t know what story to use to "put" Andy Lau in. Every time Andy Lau met him, he always asked about the possibility of cooperation.

In the early days of "No Man’s Land", Ning Hao tried to write the story to Andy Lau, but as he wrote it, he became an old partner in his mind. This atypical comedy made the audience realize that Ning Hao could also make films other than comedy.

"No Man’s Land" has been going around for 10 years, and perhaps another possibility has already been opened for Ning Hao’s creation.

As Ning Hao said, "Mr. Red Carpet" was a gift to Andy Lau.

After 17 years of cooperation, the two did not play the safety card, but used a new style to break the audience’s impression of him and Andy Lau. "Mr. Red Carpet" is a new comedy way to break the routine, so that this 17-year fate has been perfectly responded.

The communication between the director and the actors has come to a good conclusion for the time being.

02. Misplaced and contrasting humor

The biggest difference for the audience of "Mr. Red Carpet" is that the film is "beyond imagination".

When people saw the name of "director Ning Hao", they naturally thought of many "crazy comedies" including "Crazy Stone", but this time, Ning Hao "lost" "crazy", "lost" the classic mode of multi-line narrative in the past, and returned to the original story.

Like the "red carpet" itself, compared to other carpets, it has no complex lines and no curved trajectories.

And "Mr." naturally belongs to the actor Andy Lau.

Actor Andy Lau has been on the scene for 43 years and has been involved in about 164 films. In these works, he has played a variety of roles and experienced different theatrical lives. Among them, he has starred in only three movies, namely 1993, 2015, and this year’s "Mr. Red Carpet".

Compared with the drama brought by the character setting in the previous two works, the star image in "Mr. Red Carpet" reinforces the absurdity of "making fun of himself". Liu Weichi may be Andy Lau himself, or someone else in the entertainment industry, but it is also a dialogue between inside and outside the circle, observing, telling, and presenting the truth behind the spectacle with the eyes of the participants.

"Mr. Red Carpet" begins with the bold setting of Liu Weichi’s hidden marriage, and then cuts to an awards ceremony, which does not even use other references. It is directly based on the Hong Kong Film Awards. The anecdotes in front of and behind the stage of the awards ceremony add a layer of authenticity to the story.

After the awards ceremony, Liu Weichi was arranged to shoot short video content to recreate the classic pictures from many years ago. These pictures happened to be the movies starring Andy Lau that year, and.

The film uses the misplaced contrast between reality and drama again and again to bring the audience the first wave of thinking – is this a real story? This curiosity is like a thread, constantly pulling the audience, and using this curiosity to become the viewing emotion of the audience.

As the story progressed, the audience would naturally find that "Mr. Red Carpet" was not a true story, and the mode of curiosity was only the face of the story, and the inside was far from it. Like the opening ceremony, the red carpet was bright, but what about the backstage outside the camera? The difference was even more interesting.

Just imagine, where do these gossips come from?Also misplaced, this time from communication.

In the subsequent stories of the film, this dislocation was all continued, and there was also a lack of authenticity outside the screen. Liu Weichi found the director played by Ning Hao because he had funded the other party’s film in the early years and was successfully recognized by the public.

It was like a wave of "crazy self-deprecation", and before the cooperation between the two began, the communication obviously had creative differences – the director wanted to make a film that catered to the festival, and Liu Weichi wanted to make a film that showed fatherly love.

Although there were contradictions, the cooperation was still going on. At the same time, the mistakes caused by communication were hidden like dark thunder. When these explosive points were opened, there were many hilarious moments.

"Mr. Red Carpet" always uses "Liu Weichi" as the point person. He tries to talk to everyone, but in the end, the "words don’t make sense" of the two sides amplify the absurdity of the process. While director Ning Hao is outside the play, he will reflect and criticize the social reality into these humorous dialogues. Liu Weichi’s helplessness on screen becomes the laughing point of the audience outside the play.

But after the punchline, it was more of a quiet thought – Liu Weichi in the play felt that he had been thinking about the people around him, but in the end he did not please everyone, but was constantly criticized. This is like the state of public survival, he has tried his best to consider everyone, why is it not recognized by everyone?

This was always director Ning Hao’s masterpiece. After "Mr. Red Carpet" made everyone laugh, they found that there were still many problems that had not been solved.

But what is the answer?It doesn’t matter. Every statement is correct.

03. Seek empathy for communication barriers

Now, "Mr. Red Carpet" is about to open to audiences during the Spring Festival, making the film a gift for Ning Hao and Andy Lau. As a form of "elegant comedy", it has become the most unique work in this year’s Spring Festival comedy films.

Especially in recent years, the Spring Festival has become more and more diverse, and the type of theme has long been not limited, but has allowed the audience to choose more. Audiences no longer just watch the superficial story of the film, but also find emotional value between the story and themselves. As a film with "miscommunication" as the lining, it echoes everyone during the Spring Festival.

Returning home during the Chinese New Year would always face the inquiries of the elders, or reunite with old friends whom they had not seen for a long time. But these exchanges were no longer just about recalling the past. Looking at the present, it was inevitable that due to the generation gap or other objective reasons, communication would be incompetent.

But these problems should never become a stumbling block for the holidays. It is better to throw away this "obstacle" and enter the world of "Mr. Red Carpet" to find Liu Weichi’s final balance.

After the absurd frolic, the problems left over from communication are no longer important.

The Thieves 2 poster

1905 movie network feature The good news is that the new movie "The Thieves 2" by your Jay Chou, Curly Hair, Potter and the Hulk has been released in North America earlier this month.

　

The bad news is that you won’t be able to see it in China until June 24th.

　

Another piece of good news, the 1905 movie network has poked a bunch of exclusive behind-the-scenes information for you to see how your family is going to play tricks this time.

　

After watching "Amazing Magic Troupe 2", we can say responsibly that director Zhu Haowei has definitely graced the Chinese face. The sequel is better looking and more brain-burning than the first one, lying to you that you are a puppy.

Director Zhu Haowei

In the first, the beloved Four Horsemen of the Apocalypse use magic and illusions to rob the rich and help the poor, and play the FBI like a monkey to become a popular hero. The sequel follows this story and traces the family feud between FBI detective Dylan ("Hulk" Mark Ruffalo) and the "villain" Thaddeus (Morgan Freeman) in the previous episode. The Four Horsemen, who are hunted by the FBI and incognito, take on a new job to expose a tech president’s global new product launch and plan to use this opportunity to see the light of day again.

　

As a result, the action is accidentally disrupted by a more powerful master. Dylan and the Four Horsemen inexplicably come to Macau, meet the mastermind Walter (played by Daniel Radcliffe), and are immediately sent to steal a powerful chip. This action is a matter of life and death for the Four Horsemen, so the plot in Macau and London is very tense, and the characters are also very strange. Did the Hulk and Curly Hair fight? Potter came to persuade him to fight?

　

　

I can only say so much, and there will be spoilers.

Who are the three good students of the magic school?

　

Ella Fischer, the female magician in the first installment, was unable to participate in the filming of the sequel because she was pregnant. The new female member of the Four Horsemen is Liz Capan, the heroine of the American TV series "Masters of Sex".

　

　

This magical girl has a strong taste and belongs to the "Geek Magician", which is the kind of magician who often uses bloody scenes to create magic effects. She cut off her head and hands at the beginning of the scene, and later cut off the head of the white dove, which made the black cat sheriff very sad.

　

1905: How did you land this role?

Liz Capan: I managed to fertilize Ira Fischer and get pregnant, so I managed to kick her out. (Laughter) Hopefully by the time I do the third film, I won’t be pregnant. (Laughter) The fact is, the director David Chu really liked my performance of "Party Crazy," and he came to me and asked if I wanted to do it. It was a dream come true for me, because my selfish desire was to spend a few months with my boyfriend while filming in London.

Liz Capan

　

1905: How did you practice these magic tricks?

Liz Capan: We crammed into a crash course in magic. The so-called magic classroom is actually a conference room. We had classes every day for two weeks before shooting. As you all know, no one can become very skilled at magic in a short time, so our task was to learn "pretend to know magic", such as how my body should bend so that I don’t wear it on camera when my head falls off. The only trick I learned was to let pigeons sleep in my sleeve, which should be practical.

　

1905: Can you tell us the secret of this "trick"?

Liz Capan: Well, you just put the cubes in warm clothing and they fall asleep… and then, if they wake up, you go up and punch them, and the pigeons fall asleep again.

　

1905: You have a scene where you untie your underwear in the air. Please tell me about the filming process.

Liz Capan: In that scene, it was based on the camera position, and it looked like from an angle. I didn’t do it, and the bra buckle came loose. I can now take off the bras of all the women in the room without you noticing. To be honest, even if you don’t know magic, a woman can take off her little underwear in any situation without taking off her clothes. (mischievous laugh)

　

1905: So, what did this magic school teach you?

Liz Capan: Actually, card magic is still the focus of this movie. Dave Franco is very good. After two movies, he really understands card magic. It is the pride of our magic teacher. When other people learn cards, they just throw them around and make the classroom floor full of cards.

　

Jessie Eisenberg: Dave is definitely talented. His fingers are especially dexterous. After a few practice sessions, he will know, unlike us unqualified people.

　

That’s right, cards are indeed a big part of the movie. This card, the four of them threw it for a full ten minutes.

　

　

Dave, who was praised by Liz, also had a romantic scene this time, and the first couple of the Four Horsemen was officially born. Lula, played by Liz Capan, and Jack Sparks, played by Dave Franco, also played mischievously stealing wallets and undoing belts.

　

　

1905: Liz and Jesse both say you’re a card god, right?

Dave Franco: Call me "God", which is too flattering, but I like it~ (laughs) We did think about doing a magic show with four people to promote the movie, but after testing, none of us were at the level of professional card magicians. The skills are terrible, and no one will buy a ticket to see it.

　

1905: In the sequel, your character will also learn hypnotism. Do you believe that people can really be hypnotized?

Dave Franco: I did learn a few tricks from the master hypnotist Keith Berry, and I thought it was too difficult. It requires the hypnotist to have excellent control over his voice, pitch and speed, which are the basic elements of being hypnotized, and I don’t think I can do it in my life. But I do believe that some people can be hypnotized, and I’m a very alert person myself, so hypnosis is not very useful for me.

　

1905: Magic is a technique of deceiving the eye, so to speak. Have you ever been deceived severely?

Dave Franco: Movies are a deceptive trick, haha. Every time I take on a project, I feel confident that I know exactly where the story is going and how the visuals are presented, but every time I see the finished film, I’m stunned. Every time is completely different from what I imagined, so I’ve learned a lot over the years. Some projects can be taken, and some projects are more risky. A movie as interesting as "The Sorcerers", even if it makes 57, I will continue to play it.

　

One night in Macau, who wins and who loses?

　

Marc Ruffalo’s Macao Street Fighter was filmed in a London studio, but the Four Horsemen and Daniel Radcliffe both went to Macau. When everyone thought they were setting off a casino scene, the Four Horsemen’s answer was "We only have a chance to go to the casino on the last night before we leave." Radcliffe, who has a relatively small role, had the opportunity to gamble everywhere.

Macau stills of the film

1905: What did you see in Macau? What did you do?

Liz Capan: Macau is the craziest city I’ve ever seen. At first glance, it’s a Las Vegas; at second glance, it looks like Portugal; at second glance, it’s completely Chinese. I don’t know, the world is amazing! Macau was our last stop, and everyone was severely sleep-deprived and didn’t have time for jet lag, so everyone was sleepwalking, and this feeling is the most suitable for Macau, because it’s amazing.

　

Jessie Eisenberg: Las Vegas + China + Portugal = Macau. The culture of this place is very special, and the atmosphere is very suitable for the whole story. When the Four Horsemen came to Macau, they didn’t know where they were. It just so happens that in Macau, we all feel like we are in the clouds. On the other hand, the story says that Macau is one of the origins of magic, which explains why Daniel Radcliffe’s villain magician came here, and the Four Horsemen are familiar with the background of the magicians in the Macau circus, so it makes sense.

　

Liz Capan: Probably the biggest headache for the crew is Woody Harrelson’s diet, which only eats raw vegetables and fruits, so in Macau, it’s quite embarrassing.

　

Jess Eisenberg: Being a vegetarian in China is difficult, but luckily I can say "no meat, thank you" in Chinese.

　

　

1905: Did you take a gamble?

Liz Capan: After our last day of filming, we went out and played Daniel Radcliffe’s favorite, a card called "Baccarat," and I remember I seemed to win a little bit, but I had no idea how I did it because I didn’t even know the rules.

　

Woody Harrelson: I always lose every bet, so I’ve always been careful to take what I see. As a result, there were too many casinos in Macau, so I won some small money. On the way back, I went into a few more casinos and lost.

　

Dave Franco: There was so much to play with that I didn’t have time to look at it. With so much cash in my pocket, I made a bet and was ready to lose and leave. In the end, I probably won ten dollars.

　

In front of Jay Chou, Harry Potter is not even a coffee!

　

　

Zhou Dong’s appearance was very calm, and the English of "Hello everyone, I’m Xiao Li" was also a bunker.

　

When interviewing four foreign stars, their eyes lit up every time Jay Chou was mentioned.

　

JESSIE EISENBERG: I guess Jay is a perfectionist, and he wants to be the best at whatever he does. I only knew he was the Michael Jackson of China, but I didn’t expect him to be so dedicated and good at acting on set. To be honest, I guessed that this Asian Jackson couldn’t act, but I was wrong. He was also very good at funny in English, very accurate in details, and sometimes improvised.

Mark Ruffalo and Jay Chou for a photo

Mark Ruffalo: I’m a fan of him, to be honest. For me, Jay Chou is the Elvis Presley of Asia. He is very funny and stylish, and I especially enjoy working with musicians, who always bring unexpected surprises to movies.

　

Liz Capan: I was looking forward to working with the world-class child actor "Harry Potter" at first, and when I learned how famous Jay Chou was, Daniel Radcliffe was directly turned into a piece of dust.

　

Woody Harrelson: When I left Macau, the person I most wanted to take with me was Jay Chou!

　

Director Zhu Haowei said that Jay Chou also directed the Hulk’s Chinese lines at the scene, but unfortunately, when the great god Morgan Freeman opened his mouth, the standard and vicissitudes of the pronunciation directly turned the Hulk’s Chinese into Meow Xingyu. Zhu Haowei was surprised that Director Chou knew magic and was so skilled. The magic shot in the movie that did not need to use the camera to "deceive" the audience came from "Director Chou" Jay Chou, which surprised the director. Everyone can look forward to it.

　

Zhu Haowei, who has also filmed music videos, said that he thought he would direct the filming of the theme song, but when he learned that Jay Chou had been directing and acting in the music video, he gave up the idea directly. As the global theme song of "The Magic Group 2", Jay Chou’s "Now You See Me" was the first Chinese global theme song to appear in a Hollywood movie.

　

And finally, the coolest shot of Jesse with his curly hair.

On April 10th, I looked forward to the appearance of the U8 real car. As the first mass-produced model launched by BYD’s high-end brand, we look forward to U8 positioning a million-level new energy hard-core off-road, equipped with "Easy Sifang" power system, and providing four wheels and four motors. It is also equipped with BYD Yunqi -P intelligent hydraulic body control system released today. It is reported that Wangwang U8 is expected to go on sale in August.

Looking up at U8, there is a huge I-shaped grille on the front face, and there are also dot matrix LED light sources on both sides. The car body will also have an electric hidden door handle, and the shape of the rear is very tough. The external spare tire is located in the center, and the rear has "L" and dot matrix LED light sources, which have strong recognition. The top of the new car is equipped with lidar to provide high-level autonomous driving technology.

Previously, the official data showed that the length, width and height of U8 were 5319*2050*1930mm, and the wheelbase was 3050mm. It is expected that the car will also have excellent space performance. Polygonal wheel arch integrates hardware such as laser radar, camera and side sign lamp, and its modeling design is practical.

In terms of interior, the new car adopts a four-spoke flat-bottomed steering wheel, which is more in line with the hard-core temperament of the vehicle. In addition, the size and clarity of the all-LCD instrument panel have a good performance, and it will adopt a joint screen design. In terms of seat layout, the vehicle will adopt a 7-seat layout form of 2+2+3.

In terms of power, the new car is equipped with the "Easy Sifang" power system, which provides four wheels and four motors. The maximum power of a single motor of the vehicle is 220-240kW, and the maximum torque is 320-420 N m, with the fastest 3-second acceleration performance. In addition, it is also equipped with a square blade battery and a non-loaded body.

"Easy Sifang" is a set of power system with four-motor independent drive as the core, which has been completely reconstructed around the characteristics of new energy vehicles from three dimensions: perception, decision-making and execution, completely subverting the power system capability system of previous fuel vehicles. It can realize accurate control of vehicle four-wheel dynamics by means of four-motor independent vector control technology.

The body stability control of traditional fuel vehicles is limited by its era and technical development, and the speed and accuracy of perception are far from the ultimate safety. There are some problems in the implementation level, such as slow response, low efficiency, low power and low degree of four-wheel differentiation. Compared with the traditional fuel vehicle power system, the "Easy Sifang" technology can independently adjust the dynamics of the four-wheel end of the vehicle at millisecond speed through a more perceptive electric drive system, thus better controlling the body posture.

Thanks to the above technical achievements, the "Easy Quartet" technology can provide users with greater safety redundancy. For example, after a single wheel of a vehicle has a flat tire, the torque of the remaining three wheels can be accurately adjusted at a frequency of 1,000 times per second, and the body posture can be compensated and intervened by the driving wheel in time to help the driver stop the vehicle stably and controllably. This function is expected to avoid the occurrence of secondary accidents to the greatest extent from the root of power.

With the "Easy Sifang" technology, the vehicle core system protection ability reaches IP68 level, and the vehicle body and cockpit are well sealed, so it can even obtain the emergency floating ability by virtue of the four-wheel independent vector control function.

In addition to the ultimate security, "Easy Sifang" will also provide users with the ultimate performance and experience. The "Easy Sifang" platform has a maximum rotation speed of 20500rpm and a vehicle horsepower of over 1,100 horsepower, which can meet the performance requirements of various extreme scenes such as streets, off-road and racetracks. The powerful power brought by independent research and development of highly integrated motors also supports the "Easy Sifang" technology to realize flexible in-situ U-turn function on high adhesion roads such as asphalt roads.

With the independent positive and negative torque output capability of the four-motor drive technology, the "Easy Square" platform can even achieve a braking distance of less than 40 meters and an agile steering capability of less than 12 meters when the steering gear and brakes are not working, so that large SUVs also have the flexibility of not losing A0-class cars.

A few days ago, Xpeng Motors CEO He Xiaopeng publicly stated in an interview that "Ninety-nine percent of AEB of Friends (Friends) are fake.",this burst point of view instantly attracted the attention of the network.

Subsequently, Yu Chengdong countered He Xiaopeng’s AEB argument in the circle of friends:Experience it quickly, even what AEB is, even the top leaders of car companies have not understood it at all.

Wen Jie and Tucki are both in the first echelon in the field of intelligent driving, and this fight has attracted a large number of people who eat melons. So what exactly is the AEB that Yu Chengdong and He Xiaopeng are arguing about? Let’s talk about it today.

When I watched this video for the first time, I was really worried. I didn’t see an old man until the car stopped. With the Aouita 11, there are more and more cases of automatic obstacle avoidance and extreme car rescue.

1. He Xiaopeng: It is said that 99% of AEB is fake.

Recently, in an exclusive conversation with "No.42 Garage", He Xiaopeng released a lot of materials and made a rather sharp comment on the technology of friends and businessmen.

After the launch of the new M7 in Wenjie, it was completely destroyed, with a large quantity exceeding 80,000 units. The AEB active safety promoted by Yu Chengdong has become the main reason for many people to buy it. You know, it can stop at 90km/h, and there is only one at present, but in He Xiaopeng’s view,This is actually a fraud.

In his reply, he said: first, most people may never touch AEB；;Second, friends talked about AEB. I think 99% of it is fake. It is fake. None of the publicity was officially released by the company. It was all from small videos.

At the same time, it added: our people also asked, its AEB can’t be opened at all, and there are too many cases of wrong braking on the road.

Answering "its propaganda effect is greater than its actual use effect?" , He Xiaopeng said:

At present, when talking about AEB in the industry, we mainly talk about vertical AEB; When it is triggered, its speed should be within 60 kilometers per hour in most cases.If the speed is too high, once you brake by mistake, it will be a great shock to users, which is simply unacceptable.

He Xiaopeng added: I don’t think it’s right to treat customers as guinea pigs. Some enterprises dare to do this, but they will also bite back. I have worked in the automobile industry for several years, but I don’t want to do this, but we will definitely do a better job in AEB.

2. Yu Chengdong retorted that the top leaders of car companies don’t understand AEB.

This view has attracted the attention of Yu Chengdong, the chairman of Huawei Zhixuan Car. After all, the other party named it as fraud, so Yu Chengdong refuted it in the circle of friends, saying"The top leaders of car companies don’t understand AEB".

This is not enough. Yu Chengdong continued to write in the comment area of his circle of friends:

Some people don’t understand what AEB is at all, and tell some people that intelligent driving is nonsense/flicker, almost exactly the same!

Lack of basic understanding of industry technology development and future development!

Some car companies are busy doing intelligent driving all day, and the results of AEB active safety test are very poor. When asked, they know that they have not even done the basic functions of AEB.This surprised me very much! Either let the men fool, or lack the most basic understanding of the development of the automobile industry!

There is no doubt that Yu Chengdong’s response is full of gunpowder, but in combination with He Xiaopeng’s previous remarks, it is indeed time to stand up and say, after all, the more clear the argument is.

3. What is AEB?

So what the hell is AEB?

According to public information,AEB(Autonomous Emergency Braking) is an automatic emergency braking system for automobiles.The distance from the vehicle or obstacle in front is detected by radar, and analyzed by electronic control unit. According to different distances and speeds, whether there is a danger of collision is judged, an alarm is given to the driver, and automatic emergency braking or vehicle deceleration is performed to the maximum extent, so as to reduce the probability of collision with the vehicle or pedestrian in front and avoid accidents.

Simply put, it is to take the initiative to help you step on the brakes to avoid hitting people or other objects.

As one of the active safety functions, AEB has increasingly become the standard of many new cars. At present, the relatively advanced AEB score in the industry is 60 km/h.. That is, when driving at a speed of 60km/h, AEB can take the initiative to stop the car before it hits the object when it detects a stationary object in front.

Yu Chengdong promoted that the AEB active safety of its own Huawei ADS 2.0 advanced intelligent driving can reach 90km/h braking, which is "far ahead".It can effectively avoid most traffic accidents caused by inattention and complex road conditions.

4, use it once to return to the book! Huawei AEB successfully avoided hitting the elderly.

Huawei’s ADS 2.0 advanced smart driver does have related cases, not the M7, but another Aouita 11.

Recently, Aouita CEO Tan Benhong shared a very thrilling case. The owner drives a Aouita 11 on the national highway. Because there are few vehicles, the speed is not slow, and the light on the road is not good.

All of a sudden, this Aouita 11 suddenly started to brake, and gave a thumping sound until the brake stopped.The driver found that an old man dressed in black wanted to cross the road. If the vehicle did not automatically identify and brake urgently, the consequences would be unimaginable.

When the Aouita 11 brake stopped, a Volvo S90 came near the driveway. The driver on it also noticed that the situation was wrong, and the brake light was always on. Then the old man retreated to the road and the two cars drove away.

Tan Benhong said:

When I watched this video for the first time, I was really worried. I didn’t see an old man until the car stopped. With the Aouita 11, there are more and more cases of automatic obstacle avoidance and extreme car rescue.

In fact, there are many feelings. On the one hand, it has strengthened our determination to do intelligent driving.Help everyone step on the brakes and take a direction in the extreme situation of being invisible and too late to improve the safety of travel;

On the other hand, I still want to remind you that the current intelligent driving is only an aid, not a real automatic driving. You should concentrate and be ready to take over at any time.

5, the end

From this point of view, the AEB function is indeed very practical in safe driving, and it can even be said that "use it once to return to the book." After all, if you really succeed in avoiding hitting people, the loss saved may be hundreds of thousands or even hundreds of thousands.

Although there are differences in their understanding of AEB, it is undeniable that AEB has become an indispensable part of intelligent driving in the future.

Yu Chengdong and He Xiaopeng’s "pinching each other from a distance" is actually a microcosm of the increasingly fierce competition in the automobile industry in recent years, especially in the research and development of new energy and intelligent driving. Whoever comes up with really good products can survive under the cruel competition.

On March 26th, Betta released the unaudited financial report for the fourth quarter and the whole year of 2023.

The financial report shows that Betta’s total revenue in the fourth quarter was 1.296 billion yuan, its gross profit was 126 million yuan, its gross profit was 9.7%, and its adjusted net loss was 5 million yuan. Among them, the live broadcast income was 1.021 billion yuan, and the advertising and other income reached 275 million yuan, a substantial increase of 226.5% year-on-year.

More notably, in 2023, the total revenue of Betta reached 5.53 billion yuan, the gross profit was 684 million yuan, and the adjusted net profit was 154 million yuan, turning losses into profits and breaking through the profit barrier again.

This is undoubtedly a remarkable answer sheet. After a year of optimizing the cost structure, Betta’s consistent "long-term" development strategy has gradually achieved results, and the bright net profit data has become the most powerful evidence. What makes people feel curious is that under the background of constant macro-environmental challenges, why can Betta still make steady progress and turn losses into profits?

Open up a new space for commercialization around the main axis of the game

Judging from the financial report data,In 2023, the income structure of Betta showed a clear optimization trend, and the increase in the proportion of non-live broadcast income was particularly noticeable.

Looking at the fourth quarter alone, Betta’s advertising and other income increased by 226.5% year-on-year, and its business transformation was obviously accelerated. Looking at the whole year, the proportion of advertising and other income has also increased to 13.2%, and the growth of non-live broadcast business has injected considerable profit potential into Betta.

So, where paper data can’t be summarized, what has contributed to this situation?

Looking back, we will find that the improvement of Betta’s income structure is actually mainly due to its close cooperation with game manufacturers.

In 2023, relying on the game attributes of the platform itself, Betta consolidated good business cooperation with many head manufacturers in the industry such as Tencent, Netease and Mihayou, and on this basis, worked together to explore more effective game marketing methods.

On the one hand, Betta and game makers have made many fresh attempts hand in hand and boldly opened up a series of new commercialization paths.

For example, for the traditional game props, skin, and peripheral sales fields, Betta gives a new solution that is rare in the industry. Last year, Betta Joint Game Maker and Taobao launched the "Game Shopping Festival" and invited eight head anchors, including YYF, former Shenlong Grandpa Four and Luo Xin, to bring goods live for the hot game products such as The Original God, League of Legends, CFM and DOTA 2.

According to official data, during the event, the number of viewers in the live broadcast room exceeded 12 million, and the cumulative sales reached nearly 10 million. The official live broadcast room of Betta Fish successfully topped the Taobao live broadcast real-time list, and the new model of "game+e-commerce" was a success in the first battle.

In such an exploration process, Betta is both a game organizer and a game breaker.It refreshes the platform virtual resource replacement, game props sales and other commercial activities, and uses innovative models to enhance users’ willingness and stickiness to pay for game content.

On the other hand, fighting fish has never lacked the profound skill to declare operations in a positive way.

In the past period of time, Betta has intensified the promotion of game effects, and gradually adjusted the previous promotion of anchor business orders to a promotion effect-oriented model. At the same time, Betta also combines the distribution rules of game products to launch a wealth of marketing activities for key nodes to help manufacturers concentrate on fixed-point breakthroughs.

Take the heavy new tour "Yuan Meng Xing" launched in the fourth quarter of 2023 as an example, Betta has specially launched a million-dollar bonus broadcast incentive and the "Yuan Meng Xing Ji" anchor demo activity for it. According to the results, the number and duration of betta fish in the public beta period of "Star of Dreams" ranked among the top in the industry, which effectively promoted the popularity of the product and the community.

In fact, in the popular game "BIG DAY", fighting fish can be seen everywhere.

For example, when "Mobile Games Against the Water" was launched last year, the Betta Head Anchor Group launched the game promotion activity of "Divide Millions of Red Packets", forming a promotion matrix covering live broadcast rooms, fish bars, off-site social media and other channels, helping the martial arts rivers and lakes to grow rapidly.

Another example is the continuation of the "Egg Party" anniversary fever, Betta integrated platform anchor resources and PGC production capabilities, and launched a fun and interesting national competitive art live variety "Egg Rushing Forward", which sent laughter to many players. The number of viewers in the official live broadcast room was as high as 9.14 million.

It can be said that from the new online tour to the subsequent operation, Betta has used its brains and repeatedly polished its marketing methodology on the premise of mobilizing platform resources.It is also in the process of continuously empowering good games that Betta has opened up a wide commercial space for itself.

Insist that content is king and occupy the mind of core users.

From another point of view, the premise of betta fish empowering game manufacturers is its strong appeal to core game users.

Yes, although the external environment is complex and changeable, accompanied by challenges, Betta still stabilized the user market in 2023.According to the financial report data, in the fourth quarter of 2023, the average MAU of Betta mobile terminal was 51.7 million, which remained stable from the previous quarter, and the number of quarterly paying users was 3.7 million.

So a new question surfaced: at the moment when attention competition tends to be fierce, why can Betta keep the hearts of users?

You know, in the early years, the live broadcast track once grew wildly, and "traffic is king" was once a recognized rule in the early stage of industry competition. At that time, people believed that whoever could sign a well-known anchor would get a full house of applause from users.

However, with the development of the industry entering a new stage, the importance of content has gradually become prominent, "content is king" has become the consensus of the industry, and platform competition has ushered in the second half..Therefore, the fighting fish that broke through all the way from the era of "digging the anchor" also took advantage of the trend, re-examining the current user needs and solving the eternal proposition.

Nowadays, the answer given by Betta is a highly differentiated content ecology.

To this end, Betta has made a top-down structural adjustment to provide team support for the operation idea of "content is king".

At the beginning of 2024, Betta announced that it would simplify the organizational structure of the company, reorganize the company’s important content ecology business division into three business divisions: anchor, competition and manufacturer, actively shrink some inefficient businesses, centrally integrate the core resources of the platform, and finally sort out the context of content ecology.

Specific to the practical level, Betta takes active actions to respond to an increasingly diverse audience with a complete content ecology.

Focusing on the fourth quarter of 2023, we will notice that Betta actually built a "pyramid"-like competition layout. Looking upward, Betta has broadcast more than 30 official large-scale events, including League of Legends S13 Global Finals, Dota2》Ti12 International Invitational Tournament, the glory of the king Challenger Cup and Champion & HELIP; …

Looking down, Betta has brought more than 60 self-made competitions, including the KPL Youth Training Competition based on the official KPL competition, the S10 Goddess Invitational Tournament around the female anchor, and the continuous Fish Cup Abyss BP Competition of the Original God, etc.

Behind this high-level and orderly content system is a rich reserve of official event resources and a strong ability to make homemade events.Together, the two meet the needs of users at all levels, and also show the advantages of betta’s e-sports resources.

At the same time, fighting fish, which has been cultivated in the industry for many years, has mastered many scarce industry resources, not only knowing the way of live star-making and subdivided operation, but also knowing how to output characteristic content based on anchor IP.

Therefore, around the professional anchor resources, Betta continued to export a number of anchor IP events and PGC variety shows in 2023, including the Gemini Lucky Cup, the first anchor IP professional event of the glory of the king, the Betta Knife Dream Invitational Tournament led by YYF, and variety shows with anchors, stars and teams such as Grandpa Ge’s Baby Bus and There is a Farm.

It is worth mentioning that Betta’s development of anchor IP content is actually two-way — — Not only rely on the influence of the anchor to attract users, but also invest resources to help the anchor enhance its influence. With the blessing of customized variety shows and multi-channel exposure, popular anchors and related high-quality content further improve the stickiness of platform users and build a virtuous circle of fighting fish.

In addition, Betta is actively exploring ways of cooperation with other platforms, and relying on high-quality platform resources for joint promotion and commercial cooperation.

For example, at the beginning of this year, Betta cooperated with platforms such as Tiger Tooth and Video Number to hold the first e-sports All-Star Spring Festival Competition, which covered many popular game products such as League of Legends, the glory of the king and Peace Elite, and gathered e-sports players, game anchors and even famous artists. Once the event was launched, it quickly triggered a hot discussion on the whole network, and related hot searches emerged one after another.

In this way, the fighting fish with an open spirit not only brings the users the surprise of dream linkage, but also greatly extends the boundary of the content ecosystem.

In a word, no matter in the past or now, Betta has never stopped devoting itself to the content ecology.

This is also why it can keep the user scale stable after the hot summer file in the third quarter, and truly drive the user growth with high-quality content.

Adhere to long-term doctrine and take the road of sustainable development

In the annual report, the Interim Management Committee of Betta pointed out: "In 2023, Betta insisted on ‘ A diversified content ecological platform with games as the core ’ The development strategy, continuous investment in high-quality content and efficient operation of the platform, and timely adoption of flexible operational strategies to deal with the challenging macro environment, including improving income structure, adjusting customer acquisition strategy, strengthening compliance construction, etc., is committed to achieving long-term growth and sustainable development of the platform. "

In fact, after reading the financial reports of Betta in recent years, we will always see similar words in the macro vision expressed by high-level officials:Deep tillage, precipitation, long-term sustainability … …

Every keyword that echoes from afar finally points to long-termism, which is the main theme of betta’s development.

When the long-term doctrine is implemented at the product level, it is reflected in Betta’s continuous attention to the ecology of interactive communities.

In the fourth quarter of 2023, Betta APP was revised and optimized again, further enhancing the interactive function between the anchor and users. Specifically, the Betta APP has added a "dynamic" first-level column, focusing on the broadcast status of the anchor and the entrance of the live broadcast room. In this way, the live scene of the anchor and the non-live content are opened. Even if it is not in the broadcast time, users can easily understand the anchor dynamics and easily comment and interact.

This insight into the functional improvement of users’ psychology is another attempt to strengthen the social attributes of Betta, and it is also the epitome of the continuous iterative evolution of the product layer. Facts have proved that Betta did not blur the focus in the competition, but chose to persist in polishing the ontology ecology of the community, providing a solid framework for long-term innovation and exploration.

On the other hand, Betta’s long-term doctrine is also reflected in the construction of compliance system.

Since the fourth quarter of 2023, on the basis of the original compliance system, the Provisional Management Committee of the Platform has made every effort to build a new "four-in-one" compliance system (business compliance, content compliance, process compliance and data compliance), aiming at comprehensively implementing the project risk prevention and control system, establishing a product retrospective mechanism, improving the interactive anti-addiction system, paying attention to the handling of disputes and complaints, regularly checking the platform’s illegal risks and rectifying illegal behaviors, and strengthening the risk awareness education of relevant personnel of the company.

Taking the goal of "content compliance" as an example, Betta specially established a set of professional content review mechanism and introduced the Sunshine Credit Scoring System. In addition to the huge audit team, Betta also actively embraced cutting-edge technology trends and used self-developed AI technology as an aid to significantly improve the platform’s ecological governance capabilities.

It is not difficult to imagine that the strong investment in the compliance system will effectively help Betta cope with and resolve potential risks and lay a solid foundation for the long-term development of the enterprise.

Generally speaking, 2023 is a period of business adjustment for Betta.

In this year, Betta adhered to the concept of long-term, vigorously consolidated its business foundation, pursued opportunities with a sensitive strategic layout, and avoided risks with practical rectification actions.In the end, it found the right rhythm, gained a good income structure and a stable user scale at the end of the stage, and turned losses into profits as expected..

With the benign signal released by the financial report, we have reason to believe that Betta will usher in more surprises in the future long-distance running.

Article source: Hedgehog Commune