The richness of a car configuration is related to the user’s car experience, so many people are concerned about its configuration today. Let’s take a look at it together.

First of all, from the appearance, Magotan’s front face design takes an elegant route and adopts a strip net, which makes people unforgettable. At the same time, the headlights present a beautiful design style, which has promoted a certain level. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the body size of the car is 4866 mm * 1832 mm * 1479 mm. The car adopts dignified lines, and the side wall looks very sporty. With large-sized thick-walled tires, the overall visual effect is very spiritual. In the design of the rear end, the rear end looks full, and the taillights give people a very full feeling. Coupled with the unique exhaust pipe, the shape is relatively simple.

Sitting in the car, the interior design is very domineering and full of fighting atmosphere. The steering wheel of the car is well designed, made of genuine leather, and the visual effect is good. Take a look at the central control. The car is equipped with a comfortable touch-control LCD central control screen, which makes the interior design quite layered, and the overall design of the central control is remarkable. The dashboard and seats are equally eye-catching. The car is equipped with a deep dashboard and its shape has taken a sports route. The car adopts imitation leather seats, equipped with functions such as electric adjustment of auxiliary seats, electric adjustment of seats, and seat proportion tilting, and it is very comfortable to ride.

Magotan is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 137KW and a maximum torque of 320N.m, with good power performance.

In addition, the car is equipped with driving mode selection, remote control key, interior ambient light, engine start and stop, traction control (ASR/TCS, etc.) and other configurations.

After reading the above introduction, let’s make a summary. The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience.

In the first 11 months of this year, the total import and export value of goods trade in Sichuan was 922.05 billion yuan, ranking eighth in the country, with an increase of 8.2% year-on-year, and the growth rate ranked fourth among the top ten foreign trade companies in China. Among them, exports were 565.85 billion yuan, up 11.9% year-on-year; Imports reached 356.20 billion yuan, up 2.9% year-on-year. This is what the reporter learned from Chengdu Customs on December 12th.

Since the beginning of this year, Sichuan’s foreign trade has overcome many unstable and uncertain factors and maintained steady growth. Among them, the import and export volume in November was 95.49 billion yuan, up 4.1% from the previous month. This is the second time that our province has exceeded 90 billion yuan in a single month this year after October, and the monthly import and export scale has reached a new high in the year.

In the first 11 months, the market vitality of private enterprises in Sichuan was further stimulated, with import and export of 308.43 billion yuan, up 34.7% year-on-year, 26.5 percentage points higher than the growth rate of the whole province, and the proportion of Sichuan’s foreign trade increased to 33.4%. The number of private enterprises engaged in import and export has also increased significantly. In the first 11 months, there were 6,244 private enterprises with import and export performance in Sichuan, an increase of 704 over the same period of last year, and the endogenous power of trade has been continuously enhanced.

It is worth mentioning that the import and export scale of Leshan and Meishan exceeded the 10 billion mark for the first time this year. In the first eleven months, driven by their respective advantageous industries, the import and export scale of Meishan and Leshan reached 10.52 billion yuan and 10.15 billion yuan respectively, up by 41.1% and 27.6% respectively. So far, the number of foreign trade cities in our province has increased to seven.

In terms of industry, in the first 11 months, driven by the rapid development of lithium battery industry, Sichuan’s import and export to South Korea and Australia grew rapidly. Among them, the import and export to South Korea was 59.51 billion yuan, a year-on-year increase of 33.4%; The import and export to Australia was 31 billion yuan, a year-on-year increase of 1.2 times. (Reporter   Chen bihong)

　　CCTV News:The Central Meteorological Observatory continued to issue a typhoon blue warning at 10: 00 on August 6.

　　The center of the No.6 typhoon "KHANUN" (a strong tropical storm) this year is located at 8: 00 am today (6th) on the northwest Pacific Ocean about 430 kilometers west-south of Kagoshima, Kyushu, Japan, that is, 27.8 degrees north latitude and 129.4 degrees east longitude. The maximum wind force near the center is 11 (30m/s), and the lowest pressure at the center is 970 hectopascals, with 7 winds.

　　It is estimated that Kanu will move slowly to the east at a speed of 5-10 kilometers per hour, with little change in intensity. On the 7th, it will gradually turn to the north in the southwest of Japan, and its intensity will be enhanced, and it will be close to the south coast of Kyushu Island, Japan.

　　Gale forecast:From 14: 00 on August 6 to 14: 00 on August 7, there will be strong winds of 6-8 grades and gusts of 9-10 grades in bashi channel, the northern part of the Taiwan Province Strait, the east of Taiwan Province, the eastern and southern parts of the East China Sea and the waters near Diaoyu Island, and the northern and southeastern coasts of Taiwan Province Island. Among them, the winds in the eastern part of the East China Sea can reach 9-10 grades and the gusts are 11-12 grades.

　　Defense guide:

　　1. The government and relevant departments shall, in accordance with their duties, do a good job in typhoon prevention and emergency rescue.

　　2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.

　　3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.

　　4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow and you should continue to stay in a safe place to avoid the wind.

　　5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

With the data, we can use statistical analysis methods to analyze it. The methods of statistical analysis of data can be roughly divided into descriptive statistics (Descriptive statistics) and inferential statistics.

　

Descriptive statistics is a statistical method to study data collection, processing, description and visualization. Its contents include how to obtain the data needed for research, how to process and display the data in the form of charts, and how to get the concerned data characteristics by synthesizing, summarizing and analyzing the data.

　

Inference statistics is a statistical method to study how to infer the overall characteristics by using sample data, including parameter estimation (Estimation) and hypothesis test (hypothesis test).

Chinese restaurants, tea restaurants and overseas Chinese food in Britain are included in the topic # Afternoon Tea 1 Content # Life Bookstore New Book Recommended 31 Contents #2021 New Book 43 Contents.

▲ Beijing Restaurant, the oldest famous Chinese restaurant in Leicester, England.

Image source: www.163.com

The taste of Chinese restaurants in Britain has changed from the traditional Cantonese flavor to the Hong Kong flavor. Especially in China City, the center of London, there are hundreds of very good Chinese restaurants, all of which can basically cook authentic Cantonese food, as well as dazzling hot "Cantonese dim sum", and Cantonese-style porridge with different flavors is also available. Overseas Chinese food seems to have the right style.

Afternoon Tea, Tea Restaurant and Hong Kong Pavilion

Author: Zhou Songfang

After Chinese arrived in England, he was not used to the food itself, but also to the time and way of eating. Chinese gets up early and goes to bed early, and has three meals a day, but Britain gets up early and goes to bed late, and it is divided into four or five meals. Students are no exception, and international students can only do as the Romans do. Some international students wrote down the meal schedule at that time:

As a rule, I get up at about 7: 30, and have breakfast after 8: 00. The food is milk cereal, ham and eggs, bread jam, cheese and tea. The earliest class time starts at 9: 00, and it is customary for British people to have lunch around 1: 00 pm, so the latest class time in the morning is from 12: 00 to 1: 00. In the afternoon, classes are held from 2: 00 to 5: 00, and about 5: 00 is Teatime for English people. English tea is eaten regularly (from 4: 00 to 5: 00, it is called High Tea), and it must be accompanied by bread jam, milk oil, cake cheese and fruit. We regard it as a meal, or at least it should be called refreshment. In the past, this kind of habit was only used by middle-class families, but it has been popular in the general society in recent decades. Although the food materials are different, few people don’t eat tea. Self-study time for students after tea. Dinner is served at about 9 o’clock, and the food is usually simpler than lunch, probably a cold dish, bread and cream, cheese and fruit and a few biscuits. After dinner, you can talk freely, or read soft words, or listen to the radio and phonograph. The usual bedtime is around eleven o’clock.

From this point of view, English dinner is like our midnight snack, and afternoon tea is like our dinner, and it is also as important as us. There is a saying that can show this degree of attention: "English people are used to having tea at five o’clock in the afternoon as usual." A pot of black tea, two pieces of bread, a plate of snacks and a plate of lettuce. Sometimes add an egg or a small fish. " In Chinese’s view, it’s not grand, but in Britain, "it’s better to be a housewife, and guests must watch a movie or eat China rice as a reward". Invite you to have afternoon tea. You should invite her to a movie or even a China meal, just like inviting someone to a western meal on the beach in the early days. That’s simply too much! Mr. Zhu Ziqing also said:

Europeans eat three meals a day, and the weight is quite different. Like Germany, there is only coffee and bread in the morning and cold food in the evening, only lunch is heavier. In France, coffee, moon cake, lunch and dinner seem to be average in weight. Britain pays equal attention to breakfast and dinner, and its lunch is lighter. Britain pays attention to breakfast, just like Chengdu in China. There are porridge, ham and eggs, bread, tea, and sometimes salted fish and fruit. Lunch is simple, you can just eat a piece of toast and a cup of coffee; Some small restaurants sell lunch boxes, such as cold fish and meat, but no dinner boxes.

However, no matter how much attention is paid to rich afternoon tea, it is afternoon tea after all, and it can’t be compared with dinner or dinner. Therefore, Zhu Ziqing probably regarded China’s "little man" as a "gentleman" in Britain, and thought that they often treated people with cheap and simple afternoon tea instead of expensive dinners: British people drink tea once a day at about 4: 30 pm, with toast and butter. When you invite a tea party, there are naturally other things, such as ham with bread, raw pea seedlings with bread, tea steamed bread and so on. They attach great importance to afternoon tea, which is almost indispensable. You can take this opportunity to treat people, which is much simpler and cheaper than inviting dinner. He also said: English people prefer tea to coffee, contrary to French people; They can’t make coffee well either. Most of the tea we drink now is Indian tea; Although China tea is sold in the tea and rice shop, there are few customers. It certainly has something to do with not allowing the profits to spill over, but it is not conducive to the publicity of China tea (for example, it is not clean when fried), and the main reason is that the tea taste is too weak. Indian tea is thick and bitter, and milk and sugar are just right; China black tea is not strong enough, but it smells good. It is strange that the tea sold in the tea and rice shop is so light in color, smell and fragrance that it is inexplicable how that kind of tea can be shipped out. Actually, that’s right. Tea restaurants focus on rice, tea is not important, what is the taste? Just like drinking tea in Guangdong, it is important to eat, and the taste of tea is not counted; Also like the popular tea restaurant, who knows that it is not from tea restaurants?

▲ Bun House Tea Room Teahouse in London.

(Source: sohu.com)

Tea restaurants are everywhere in Britain, and they are relatively cheap, so when Zhu Ziqing visited Britain in May and June 1932, he had a lot of experience and many observation records:

There are three cheap tea restaurants: Lyons, Express Milk Room and ABC Bakery. Each family has opened many stores, all over the city and outside; ABC is less and more expensive, and Laaynes is the most. The fried veal, veal liver and braised duck pieces in the express dairy are also delicious; They burn duck pieces with charcoal fire, so it has a China flavor. ABC fried beef liver can also be eaten, but it’s almost impossible to get old in a hurry; The dim sum is well baked, and several of them are comparable to the French bakery in Beiping. There doesn’t seem to be anything outstanding in Laaynes; But there are two "corner shops" in his house, both at the corner of downtown, but there are delicious foods there. The corner shop has two large rooms, one is upper and lower, and the other is three floors and three large rooms, which can accommodate about 1,500 people. There is a band playing in the evening. As soon as I entered, I saw it was dark and full of people. The corridor was narrow enough, but the weather was quite wide (a British student ridiculed it as "the palace of the poor", which might be good); There, I often find and stand for a long time before waiting for an empty seat. All the stores in these three stores use waitresses, but only two corner stores use some waiters-waiters are more expensive. The waiters and waitresses all wore black uniforms, and the women even wore white hats to entertain the guests in layers. Only in corner shops do you have to tip (although the door is marked "no tip"), and there is no need to tip in these three shops elsewhere. I have been to a corner shop, and the roast chicken is still delicious; But a chicken leg is one yuan and fifty cents in China, and it is more expensive to eat chicken wings. Tea restaurants sometimes have dominoes, etc. for guests’ entertainment, but they rarely ask the waiter for fun; Where there are many guests,There are always people waiting for seats, so there is no need to prepare them. In addition, there is an oyster shop, which specializes in oysters and is not cheap; A landlady told me that it was "unsanitary", but there were no fewer people to eat. Eating oysters is not suitable in summer, so the British say that oysters are out of order if the name of the month is not "R" (May, June, July and August).

▲ SALLY LUNN’S, an ancient bakery in Bath, England.

(Source: ctrip.com)

Through observation, Zhu Ziqing believes that tea restaurants are the true colors and can represent British cooking: "Old city restaurants and tea restaurants are the local flavors. Tea restaurant and frying shop are actually nicknames for small restaurants. The’ rice’ in the tea restaurant originally refers to lunch, but the things sold are not simple, and dinner is full; In addition to frying beef ribs and mutton ribs, the frying shop also sells other things. " There is a kind of sweet sesame cake (Muffin) and Crumpet in the tea and rice shop, which makes Zhu Ziqing never forget:

Sweet sesame seed cake is like our fire, but it has no stuffing, soft and slightly sweet, as if it were made with rice flour. There are many small nests on the cake surface, which are like beehives, relatively thin and like rice noodles. Both of them are about from France; But the sweet biscuits came early, at least 200 years ago. Chefs mostly live in Drury Lane, the place where the famous theater is located. I used to sell it with a plate on my head and a bell in my hand. At that time, people loved to eat, bought them, spread more butter on them, and baked them on the fireplace in the living room or dining room, so that the oil could be soaked in them and bitten off in one bite, or they would get stuck in the quarrel on both sides. This kind of leisure life is very interesting. However, the later Woer cakes were easier to soak in oil, more fragrant, not too thick, too soft, chewy and stylish; People like it gradually, so they buy less sweet biscuits. A lady was sad when she saw this situation, so she wrote to The Times to express her grievances for the sweet biscuits. The Times specially made a small editorial to persuade people to eat sweet biscuits to preserve the ancient style. However, I would rather keep the bad things that the lady said about Woer’s cakes. About that commentator also likes to eat Woer’s cakes.

This kind of English tea restaurant is quite similar to the tea restaurant that rose in Hong Kong later. I wonder if there is any origin between the two, and if so, what kind of origin? Although there are no more materials to explain at present, it is quite intriguing; The influence of Hong Kong diet on Britain increased day by day.

Due to the blockade of the newly established People’s Republic of China (PRC) by the western world, the number of overseas Chinese dropped sharply after 1950s, and it didn’t pick up until 1980s after China’s opening-up and reform. Therefore, the development of overseas Chinese restaurants over the past 30 years has formed a relatively unique form. In 1936, there were more than 8,000 overseas Chinese in Britain, and by 1955, there were only more than 4,000 overseas Chinese, a decrease of half. However, with the influence of the ultra-left trend in the mainland in the 1960s, Hong Kong immigrants joined in one after another, rising to 43,000 in 1971, more than 100,000 in 1981 after the reform and opening up, and reaching 150,000 in the mid-1990s. The same is true of Germany. In the 1930s, there were only over 800 people, and by 1991, there were over 50,000 people. Among them, at the end of December 1986, the Federal Statistical Office of West Germany announced that there were 7730 people from Hong Kong and Southeast Asia who went to Germany to run restaurants.

▲ Chinese restaurant in Chinatown, London

Image source: lushang.sdnews.com.cn

With the increasing number of overseas Chinese, the number of Chinese restaurants has increased even faster, because the early overseas Chinese had a low starting point and it was difficult to accumulate the original capital for opening restaurants, which was much easier to open than the later immigrants, especially those from Hong Kong. Take Britain as an example. In 1940, there were about 30 Chinese restaurants in Britain, but after the 1950s, 150 Chinese restaurants were opened every year. By the end of 1960s, there were 3,000 Chinese restaurants in Britain. According to its basic composition, the overseas Chinese who were the first to invest in the British Chinese food industry after the war can be divided into the following three categories: the first category is the staff of the former national government in Britain. After Britain recognized People’s Republic of China (PRC) in 1950, they made a living and mostly invested in the Chinese food industry; The second category is Chinese immigrants from the former British colonies; The third category is immigrants from Hong Kong, especially the New Territories, who are the most successful. According to a survey, from June 1963 to April 1964, of the 150-200 Chinese restaurants in London, only four were run by overseas Chinese in Singapore and Malaysia, and the rest were run by Hong Kong people. As most of the practitioners come from Hong Kong, Cantonese cuisine is the main dish. In his book "American Overseas Chinese Restaurant Industry" published in 1970, Dr. Chen Benchang said that there were 100,000 overseas Chinese and about 6,000 Chinese restaurants in Britain at that time, and particularly emphasized that "90% of the owners and employees were visitors from the New Territories of Hong Kong in recent years".

Since then, the taste of Chinese restaurants in Britain has changed from the traditional Cantonese flavor to the Hong Kong flavor. Even in the provinces and ports, "food in Hong Kong" has gradually surpassed "food in Guangzhou". Thanks to the contribution of Hong Kong people, China restaurants in Britain finally got rid of the suspicion of chop suey and surpassed American chop suey. When a scholar went to Harvard University in the United States to attend a short course one year, the school took good care of them and arranged for them to eat in a Chinese restaurant called Dashenglou. For twenty days in a row, there were only a few dishes, and there was no change. Almost all the dishes were sweet and creamy, and there were still many fried foods. There was absolutely no hot soup. Everyone had a large glass of cold ice water, which really hurt people and ate them every day. Relatively speaking, Chinese food in London is very delicious, especially in China City, the center of London, where there are hundreds of very good Chinese restaurants, all of which can basically cook authentic Cantonese food, dazzling hot "Cantonese dim sum" and Cantonese-style porridge with different flavors. Because of the development of the catering industry and the status of Hong Kong practitioners, a restaurant owner named Deng Zhuting from the New Territories of Hong Kong was also honored as the president of the Chinatown Chamber of Commerce in London and the overseas consultant of the China Federation of Returned Overseas Chinese, and was invited to attend the National Day ceremony in Beijing many times. Overseas Chinese food seems to have the right style.

▲ Zhongtai Restaurant in Leeds, England.

(Source: bangli.uk)

In addition, in the process of independence, a large number of Chinese immigrants from British colonies in Southeast Asia, such as Singapore, brought with them the flavor of Southeast Asia, adding to the charm of London Chinatown. Although the number of overseas Chinese in London Chinatown decreased from 1,000 to 200 in 1946, it did not prevent it from becoming a block where tourists concentrated again, because small restaurants with cheap and delicious Southeast Asian flavor "chicken with Chili sauce and China food, can attract customers the most".

This article is taken from Diet Journey to the West by Zhou Songfang.

The copyright of the article is owned by Life Bookstore Publishing Co., Ltd.

* The pictures in this article are taken from the Internet. If there is any infringement, please contact to delete them.

Reprint authorization, please contact the backstage.

Typesetting: lake dew

-Zhiwei Book Department-

Diet Journey to the West: History and Culture of Overseas Chinese Restaurants in the Late Qing Dynasty and the Republic of China

↑ Click on the picture to buy now.

By Zhou Songfang

32 paperbacks, 272 pages, 48.00 yuan

ISBN：9787807683193

Life Reading Xinzhi Sanlian Bookstore Life Bookstore Publishing Co., Ltd

#

Recommendation language

Make a statement based on massive historical data

Collage a picture of Chinese people eating overseas.

Look at Chinese food culture

How to take root in Europe and America in the era of "cultural deficit"

#

brief Introduction of the content

Since the Opium War, the western powers have knocked on the door of China with their guns. Since then, the trend of western learning spreading to the east has prevailed. From science and technology to ideology and culture, China has played a learner everywhere, and even admired others. In the history of communication between China and foreign countries for nearly a hundred years, only one item, "Chinese cuisine", spread from the east to all parts of the world with the pace of Chinese’s learning from the west, and staged a unique drama with oriental flavor flowing from east to west.

This book traces its roots and combs the unique course of the spread and development of Chinese cuisine in the western world since modern times. The anecdotes from the popularity of Li Hongzhang chop suey in the United States to the Flower House in Paris, from the unique flavor of the Mariner’s Pavilion in London to the historical change of "Eating in Saigon" in Vietnam, lead readers to relive the "Journey to the West" of Chinese cuisine, led by Cantonese cuisine.

This book is a history of food traveling to the west, which reflects all aspects of life history, social history and political history. It is full of interest and historical significance.

#

Related topics

Original title: "Chinese restaurants and tea restaurants in Britain, overseas Chinese food, it is right to be right"

Read the original text

Activities are planned events with a purpose, such as attracting new users, brand exposure, giving back to users, improving user activity, etc., according to the existing operation rhythm or unexpected situations. Activities generally carry prizes or benefits, and often call some internal or external resources for promotion.

For the operation of the event, you need to be clear about two points: why and how.

Why do you do activities?

We have already said in "Don’t worry about making a plan for the activity operation, give me a reason to do the activity first". You should know what your purpose is and what your reason is.

So how to do the activities?

Activities are divided into online activities and offline activities.

For the specific operation process of online activities, please refer to "How to plan an online activity? There are five steps".

The online activities of the online part and the previous section basically overlap in general. Here, let’s briefly explain some precautions. The focus will be on offline execution. After all, many companies don’t have dedicated executives to do the execution work for every offline activity. In many cases, they still have to rely on the activity operation to coordinate the execution.

Also according to the previous routine, from the beginning.

Offline activities generally involve sales or BD, sponsorship, venues and so on, which need to be determined in advance. If there is no sales or BD department involved, unfortunately, these sales or BD tasks may be your job. Er … Because I don’t know much about how to be a qualified BD. So, let’s assume that someone will do the work.

What about after the sponsorship? You will become Party B in the operation of the activity, and all aspects such as the theme and rules of the activity may be bound by Party A. What you need to do is to be psychologically prepared for being abused by Party A, and all aspects of the activity must be communicated with Party A for confirmation. As the saying goes, the plan has been changed thousands of times, and it is still like the first love for Party A. Anyway, the final plan is still like this:

• activity themeThink it over in advance and negotiate with Party A. Anyway, it’s ultimately up to Party A’s uncle.
• activity time: Make a reservation in advance, negotiate with Party A, and consider whether the user’s time is convenient.
• site of activity: Listen to Party A’s uncle
• Active object: Your existing users or potential users are also potential users of Party A (this is one of the foundations of cooperation).
• Activity descriptionShow what you will do, what activities you will do and what highlights you have, so as to impress Party A to provide sponsorship.
• Promotion channel: launch time, launch channel, launch resource location, etc.
• anticipated/desired/intended effect: Prepare two parts, one is for Party A to see, and write clearly what benefits the activity can bring to Party A; One is internal, such as how the activity helps the platform data or users, and there must be a rough data.
• cost estimation: If there is Party A, you need to give Party A a quotation, including the expenses of various promotion channels, offline execution fees, and gifts or prizes in each link.

At this point, your plan has been approved by Party A or signed a cooperation contract, and it has officially entered the implementation stage. Generally, it is necessary to convene a preparatory meeting for the participants in this activity. Push forward according to the determined activity time, sort out the activity nodes, assign all the preparatory work and determine the person in charge of each work, and the general person in charge of the activity will track the completion at any time.

Whether it is a small activity or a big activity, the preparation period of an activity will generally include all the items in the above table. The arrangement of time nodes and the number of participants depend on the actual situation of their respective companies.

The following is a brief breakdown of some important considerations:

1. Activity page making

It is necessary to prepare a requirement document, list the process and requirements clearly, explain how to design and how to realize the key issues such as when to go online, and then keep in touch with the technology at any time to ensure that the page is completed on time and passed the test without problems before it is officially launched.

2. Material design and production

Also explain the design requirements, including styles, patterns, sizes, etc., and follow up the production situation of the production company, including the use of materials, color deviation, etc., to ensure the completion of quality and quantity.

3. Matters needing attention in activity collection

• Activity description: At this time of XX, we will join hands with XXX (the uncle of Party A) to do something, what’s fun and interesting, what benefits or prizes we can get from participating, and so on.
• activity theme: It was agreed with Party A.
• activity time: It was negotiated with Party A.
• site of activityWrite down the detailed location. If it is difficult to find it, remember to indicate the route.
• Active object: your existing users or potential users
• Participation mode: At least the registered user should leave his name and contact information in order to inform him that the registration is successful, and the rest depends on the needs of the activity.
• Activity ruleVarious requirements and precautions should be clearly stated in advance, such as the screening criteria for participants (gender, age, height, occupation, etc.), dress requirements, the deadline for registration, the notification time for successful registration, and the consultation methods for activities. If it is a charging activity, the payment method and account number should be clearly written, and what conditions can be refunded and how to refund it. Be sure to leave the activity question consultation method. No matter how simple and clear your rules are, there will always be some users who have all kinds of unexpected questions, especially the charging activities. Remember!
• Venue and prize display: put pictures or videos

4. Registration Statistics and Notice

The registration situation must be counted in time. Once it is found that the number of applicants is too small and the gap from the expected number is too large, it will be fed back to the general manager in time to discuss whether to increase the delivery channels and efforts to ensure the number of activities. Inform the successful users before the event, and confirm the specific number of people who can attend the event on time according to the contact information left by the registration, such as phone number or text message.

5. Keep the docking with Party A by special personnel., keep abreast of changes in Party A’s demand, and notify the general manager to make corresponding adjustments.

6. Determine the event host in advance, so that the other party can arrange time and be familiar with the activities.

7. The most important point:Participants keep in touch at any time to share information. It is best to build an activity group, so that everyone can inform each other of their work progress and changes in activity arrangement in time, so as to avoid mistakes in one link and ultimately affect the overall preparation work.

In the process of all preparations being carried out in an orderly way, the person in charge of the activity also has to make an on-site execution plan of the activity, and in combination with the set activity flow, assign all the work in the on-site execution such as sign-in, hosting, photography, props, field affairs, live broadcast, etc. to specific individuals, and the execution plan is generally accurate to minutes. One or two days before the off-line execution, call all the executives to hold a mobilization meeting, distribute the execution plan, and break down the tasks one by one to ensure that everyone knows what they should do when they arrive at the site.

The on-site implementation plan of the activity includes:

• Activity purpose: briefly describe the activity and explain the purpose of this activity. (The executives and project promoters are not necessarily a group of people, so they need to be declared again. )
• Time and place of activityGenerally, the staff should arrive 1-2 hours before the official start time of the activity, get familiar with the venue environment, and prepare their own materials and prizes, especially the students who are responsible for signing in. They should arrive in advance to gather the users of the activity, so as not to make users feel that they are not received early. It is also convenient to gather users, and then go to the user to find the sign-in person in charge to prepare for the sign-in activities.
• Activity flowThe activity flow chart depends on the arrangement of activity links, and each job is assigned to individuals from the beginning to the end. The process of large-scale activities is complex, involving many resources and many people, and it needs to be meticulous. However, there are usually special executives to help make them, which may not be used by many people. So let’s take a small event of 50 people dating as an example. Everyone is familiar with the basic routines and can add or delete them according to their own activities.

Generally, the activity link design has been basically formed when the activity plan is determined. What you need to do here is to clarify the rules of each link. It should be noted that the activity operation should focus on the user experience when designing the activity link, and design the activity content suitable for the target users. It is definitely inappropriate for you to let a group of elderly people ride a roller coaster and let a group of single men and women kiss when they get up, which seriously violates the user experience. The brand shouldn’t have died, but it died when it was done.

• List of materials and gifts: Indicate the types and quantities of all materials and gifts needed for the activity item by item, and note which link and where each item appears during the activity execution. Then hand it over to their respective responsible persons. If there are many kinds of materials and gifts needed, it is best to make another form and give it to the responsible persons of various items.
• Activity emergency planOffline activities reflect the brand and service quality of a platform, and they are in direct contact with users. You never know how many unexpected situations will be waiting for you to solve. Once they are not handled well, they may directly lose users and affect the brand image. You can’t exaggerate how many kinds of plans you make for the operation of the activity. At least, you should imagine several most likely problems before the activity starts, and think of corresponding solutions, notify the corresponding person in charge of the possible problems at the mobilization meeting, and start the emergency plan quickly once problems are found during the activity.

On-site execution is to implement the activity flow table of the previous step one by one. Of course, the best state is that the executives perform their duties, the users are satisfied and the activities go smoothly. However, we are afraid of everything, but most of the time, perfect activities are just extravagant hopes. The general manager should be calm, respond quickly to various situations, make countermeasures, and notify the corresponding person in charge.

Common problems and solutions in field execution are as follows:

The executives should quickly enter their respective posts after arriving at the scene, sign in to guide the maintenance users and the host to familiarize themselves with the string words again, and prepare to send them to the scheduled location in advance, and communicate with the photographers in advance to explain what scenes and close-ups are needed. If there are multiple photographers, they should do a good job of division of responsibilities … In short, all the site preparations should be done as soon as possible. Build an activity execution group in advance, and notify in time if there is an emergency. For example, if an executive is late, the general manager should immediately arrange for others to make up for it; If someone forgets the work content or is absent-minded, the colleagues next to him should promptly remind him to help. In short, the executive should make Qi Xin work together to ensure the smooth progress of the activity.

In the user sign-in session, the person in charge of sign-in should quickly contact the users who are not present on time to inquire about the situation and mark it clearly, so as to make an accurate estimate of the final number of people present. Once the number of users is insufficient, inform the general manager in time to evaluate whether it will affect the follow-up activities. If it does, the general manager will find the moderator to inform the adjustment plan as soon as possible after making a decision, and notify the executives of the affected links; If there are problems or conflicts among participating users, if the corresponding person in charge can’t solve them alone, inform the general person in charge of the activity site to coordinate and solve them at the first time.

If the process changes again during the activity, the general manager will quickly inform the host during the intermission so that the host can respond on the spot and inform other executives.

After all the scheduled processes are finished, the users leave, so all the executives can relax. Let’s take a photo, take stock of the remaining materials and gifts, and complete the task of clearing the field, so that we can have a celebration dinner to treat ourselves with peace of mind.

After the event, there is usually a review of the event, and when to release it is agreed with Party A in advance. If it is urgent to publish even after the event, the general manager should set up the event reviewer in advance, write synchronously during the event, and copy the photos in time, so that the manuscript can be published soon after the event. After the manuscript is published, it is quickly handed over to the colleague in charge of the delivery channel to arrange delivery. If the activity review is not urgent, it can be done another day, just send it before the appointed time.

After the activity, it is generally necessary to submit an activity closing report to Party A, which generally includes an overview of the activity, statistics of the activity effect and other results and data to make a case, so that this cooperation will come to an end. Whose customer will write the closing of the activity, if it is sales talk, then sales will do it. If it’s a customer you brought in by the event operation, congratulations on writing this case.

Whether it is necessary to write the closing of the event yourself or not, you should make a report on the effect of the event in time after the event, and sum up the experience and lessons in addition to the achievements in the closing. You need to comb the whole activity from beginning to end, focusing on two aspects:

1. Activity process, which links have poor connection and which links have problems, and think about how to optimize the process in the future;
2. Summarize all the problems and your own countermeasures, which are good and which are insufficient, and how to improve them in the future. It is best to record them.

Through this resumption, you can clearly understand what is successful and what is unsuccessful in an activity, keep the successful part, and remind yourself of the failed part to pay attention next time and try to solve it.

There are always all kinds of unexpected problems in activities. Activity operation should grow through activities again and again. After each activity, sum up your successes and failures carefully. Don’t fall in the same pit twice, and constantly accumulate experience. Your activity operation system will become more and more perfect with your experience accumulation, which will enable you to avoid most of the deep pits of activity operation. Eventually, there will be fewer problems in your activities and the user experience will be better and better.

Don’t worry about making a plan. Give me a reason to do the activity first.

There are five steps to how to plan an online activity.

　

Author: Always changing vests, WeChat: Hard to operate

This article was originally published by @ Always changing vest. Everyone is a product manager. Reprinting is prohibited without permission.

1905 movie network news On July 14th, Esther Yu took a group of photos through her personal social account, in which she cut the ultra-short black to unlock the new look. Esther Yu, who has always taken the sweet route with long curly hair or double ponytails and ball heads, suddenly changed her style and triggered a hot discussion among netizens.

In the publicity blockbuster, Esther Yu’s ultra-short hair is matched with glossy shirt and black leather shorts, and all-inclusive smoky makeup is matched with red lips, which makes her temperament change greatly and she is very handsome. Such a changeable Xinzi Xin is so lovable!

To turn on Xiaomi audio, you can follow these steps:

1. Plug the Xiaomi stereo into the power supply and turn on the power switch.

2. After waiting for the stereo to start, you can start using it.

Please note that Xiaomi Audio needs to be connected to the Internet to work properly. You can connect to the network via Wi-Fi or Bluetooth to connect to the phone hotspot, etc. In addition, Xiaomi Audio supports Keyword Spotting function. You can directly say "Xiao Ai Classmate" or other set wake-up words to activate the speaker and start voice interaction with it.

Through voice interaction, you can ask about the weather, play music, inquire about information, etc. Just say a command or question, and Xiaomi Audio will perform automatic speech recognition and give corresponding answers or perform corresponding actions.

In addition, Xiaomi Audio also has the function of controlling smart devices. For example, you can control the switching and brightness of smart light bulbs, smart sockets and other devices through language commands.

To sum up, to turn on the Xiaomi speaker, plug it into the power supply and turn on the power switch. Then make sure it is connected to the network and activate it with the appropriate wake word. Then you can interact and control various functions through language!

[The sales list of new forces from January to June was announced, and the Qinjie M7 topped the list with nearly 100,000 sales]

According to the latest released data, the market performance of the new power model of Wenjie Automobile, Wenjie New M7, is particularly outstanding in the first six months of 2023. As of June 9, its annual cumulative sales volume has reached 96,500 units, ahead of other new power models, and firmly sits on the throne of China’s new power sales in the first half of 2024. This achievement undoubtedly proves the strong competitiveness of Wenjie Automobile in the new energy vehicle market.

What is even more eye-catching is the Wenjie new M7 Ultra, which exceeded 4,349 units in the first week of its launch, setting a new power model delivery record in China. This not only shows consumers’ strong recognition of the Wenjie car brand, but also shows the outstanding performance of the Wenjie new M7 Ultra.

It is understood that the new M7 Ultra was launched on May 31, with a total of four models, priced at 28.98-32 9,800 yuan. The new car is equipped with Huawei’s latest 192-line lidar (the same as the M9) as standard, which is the highest number of line lidar currently mass-produced. With Huawei’s mature ADS 2.0 high-end intelligent driving, there are few competitors in the same level of intelligent driving experience. This configuration will undoubtedly provide strong technical support for its future driving experience.

The analysis believes that the excellent performance of the new power models of Wenjie Automobile is due to its strong brand strength and product innovation ability on the one hand, and its precise market positioning and excellent marketing strategy on the other hand. With the launch of the 35,000 yuan limited-time car purchase rights, it is expected that by the end of June, the order volume of the new M7 will have a big outbreak. We have reason to expect that in the future market competition, Wenjie Automobile will continue to maintain a strong momentum and bring more high-quality products and services to consumers.

　　Introduction:As an evolved version, what is the difference between Xiaodu Home 1S and the previous generation product Xiaodu Home? You may wish to find out through the following table.

　　With the rise of the concept of smart home, smart speakers, known as the entrance to smart homes, have gradually emerged and become a hot product in the market. Recently, as a latecomer in the field of smart speakers, Baidu has once again made efforts to bring a new product to the majority of consumers – Xiaodu Home 1S.

　　Xiaodu Home 1S is an evolved version of Xiaodu Home, the first smart video speaker in China. The biggest selling point of this product is that it can communicate intimately with humans and provide on-demand services, from listening to songs and watching dramas to early education companionship.

　　So as an evolved version, what is the difference between Xiaodu Home 1S and the previous generation product Xiaodu Home? As shown in the table, the content of winning the bidding red is the difference between these two products. First of all, let’s compare the design of Xiaodu Home 1S and Xiaodu Home.

　　　Xiaodu Home S1 uses a simple and elegant integrated shape, with a total of red/white colors to choose from; while Xiaodu Home uses a four-color fabric surface splicing shape, which is more selective in color than Xiaodu Home S1. It is available in red/gray/black/green.

　　　　In terms of product specifications, both the Xiaodu Home 1S and Xiaodu Home are equipped with a 7-inch touchscreen. The entire host size of Xiaodu Home 1S is 190mm * 109mm * 185mm, with a gross weight of 150g. The entire host size of Xiaodu Home is 192mm * 125mm * 192mm, with a gross weight of 140g. The former is smaller and more portable than the latter.

　　　 On the camera, small degree at home equipped with a 78 ° wide-angle 5 million pixel camera, small degree at home 1S equipped with 84 ° wide-angle 2 million pixel camera, compared to the former, small degree at home 1S new skin beauty algorithm function, for many users love to take pictures brought more fun, Baidu network disk, can share up to 200,000 massive electronic album.

　　　In addition, Xiaodu has a built-in 6-microphone ring array at home, and Xiaodu’s home 1S has a built-in 3-microphone ring array; in terms of far-field voice, Xiaodu can easily communicate within 10 meters at home, while Xiaodu’s home 1S only supports about 5 meters.

　　　In the same way, both products use a 10W high fidelity sound unit, which supports 360 ° pickup, automatic echo cancellation and intelligent noise reduction processing.

　　　According to the current market price, Xiaodu is priced at 499 yuan for 1S at home, Baidu artificial intelligence subsidizes 100 yuan, and a limited-time discount of 329 yuan for new products; Xiaodu is priced at 499 yuan at home. Interested consumers and friends can buy according to their own situation.