Reference message networkReported on March 18th.German media said that China has been the country with the most patent applications for many years. However, the number of patent applications in China now exceeds that of Europe, Japan, the United States and South Korea combined for the first time.

　　According to the website of Deutsche Welle Radio on March 11th, China has accelerated the pace of catching up in the field of innovation. According to the bulletin of the European Patent Office on March 7th, a China enterprise submitted the most patent applications in Europe for the first time, ranking first with 2,398 patent applications.

　　The European Patent Office pointed out in Brussels that China has also consolidated its position in the country rankings, ranking fifth in Europe for the first time, second only to the United States, Germany, Japan and France.

　　According to the report, globally, China has become the largest country in patent application since 2011. The new phenomenon is that the number of patents filed in China exceeds the sum of the United States, Europe, Japan and South Korea for the first time. This figure comes from a report written by the World Intellectual Property Organization (WIPO) according to the situation in 2016.

　　The World Intellectual Property Organization belongs to the United Nations and is located in Geneva. Fink, the organization’s chief economist, pointed out that the numbers themselves still convey a clear signal: "They show China’s growing innovation".

　　The report believes that this development is in line with the goal announced by the China government, that is, to realize the transformation of the national economy — — Transforming from a world factory to an innovative country and expanding the domestic market.

　　According to the report, most patent applications in China come from the field of digital communication. Internationally, digital communication also belongs to the strongest patent field, surpassing medical technology and pharmaceutical industry. Only the fields of computer technology, mechanical manufacturing and measurement technology have more patents.

　　Stanting, a professor of economics at the University of London, believes that China’s growing position in the patent field also helps to explain the existing protectionist tendencies in American economic policy under Trump.

　　According to the report, historically, the United States has been a driving force for consolidating patent protection in international trade. One of its means is to formulate the relevant provisions of the Trade-related Intellectual Property Rights within the framework of the WTO or the free trade agreement. Thus formed a system. Professor Standin believes that this system has benefited the American economy for a long time. However, this system also gives patent owners excessive power. He pointed out that American enterprises — — Facebook, Amazon, Google’s parent company Alphabet, Apple and Microsoft are notable examples.

　　According to the report, in the past ten years, these five companies have acquired a total of 519 enterprises, which not only eliminated their competitors, but also owned patents and guaranteed their "monopoly income".

　　However, except for a few "technological superstars", the United States is generally in a dilemma. Professor Standin told Deutsche Welle that Trump is now pointing his finger at China, which only shows that the United States has lost its hegemony in this field. "This is quite ironic," he pointed out. "Suddenly, China has become an equal competitor, and the United States is no longer the king of the jungle."

　　Stan Ding said that the world is entering a meaningful stage of power shift. He believes that Trump is trying to play the role of "the king of the jungle" again, and he does not hesitate to use protectionist measures to prevent China from achieving a similar rise. However, he didn’t believe it would work. He said: "China is too big and too dynamic, and it is difficult for the US to succeed."

　　Profile photo: On December 2, 2017, at the 4th world internet conference Internet Light Expo held in Wuzhen, Zhejiang, visitors communicated with family doctors online through home smart terminals. Xinhua News Agency reporter Li Xin photo

　　[Original test drive] Before this experience activity was held, no matter whether it was a car chat with everyone or a serious article, this car was hardly involved. Last time I mentioned it in my impression, a friend who didn’t know much about cars asked me, "What brand is this winged logo?" From Janes until now, it is a very low-key niche model. However, Jens, who is equipped with HTRAC four-wheel drive system today, took us to Jingang International Circuit. It seems that the movement is not small!

● The temptation of V6 self-priming and electrically controlled four-wheel drive system.

　　As usual, let’s first take a look at the basic situation of the test drive vehicle today. The main target of our test drive today is the Jeens 3.0L four-wheel drive model (hereinafter referred to as Jeens HTRAC) equipped with the HTRAC four-wheel drive system. Both high and low vehicles appeared in this activity, and time is limited, so I won’t talk too much about the specific vehicle configuration this time, so let’s focus on the mechanical part directly.

　　Well, I did "title party" a little above. It’s just a 3.0L V6, and the temptation doesn’t look great. But if you think about it carefully, according to the price after the discount, the cheapest Jens 3.0GDi four-wheel drive business version is about 340,000, and this money is spent on the top three German companies, which is just enough to buy an entry-level 2.0T model, while if you spend it on the peace, you can only buy a 2.5V6 model. If 3.0L is your car threshold, it seems quite attractive.

　　When it comes to 8AT, the first thing that comes to mind is ZF’s 8AT, and the second one is Aisin’s 8AT. Like Jens, the 8AT developed by Hyundai itself is probably the forgotten object again … Let’s see if its performance can leave a deep impression.

　　This is the protagonist today, the HTRAC four-wheel drive system developed by Hyundai and Magna. Although the manufacturer introduced at the analysis meeting that this four-wheel drive system is different from the new four-wheel drive system, from the general structure, HTRAC and xDrive have the same effect. First of all, they are all four-wheel drive systems based on the front and rear drive platforms. Secondly, inside them, they all adopt electronic control multi-plates, and the power of the front and rear axles is freely distributed through electronic control instructions. According to the data, the front and rear axles of Jenns HTRAC have also been assembled. After having a certain understanding of this four-wheel drive system, let’s take a look at its actual performance.

● Track test ride experience

　　At the product briefing before the start of the test drive, the manufacturer mentioned one thing-Jens and this HTRAC system have been tested for a long time at the North Ring Circuit. This reminds me of a sentence: "Why should every car be developed in nursing?" Although this is a tongue-in-cheek remark, we still have to admit that "Green Purgatory" is really a good place to adjust the vehicle (far from the point …).

　　Since the conquest of New North, the organizers naturally put Jens HTRAC on the Jingang circuit with confidence. It’s a pity that this time we didn’t have the chance to drive on the track in person, but sat in the co-pilot seat next to the professional racing driver of CTCC and felt the performance of Jens HTRAC on the track.

　　The driver didn’t hold back the speed and started at full throttle, and Jens HTRAC accelerated at full speed without any slippage, but linear acceleration was not the focus of the experience. When we cut into the No.3 corner (hairpin corner), the vehicle just showed some trend, and the four-wheel drive system quickly intervened to transfer the front and rear power. Under the interference of the four-wheel drive system, the usually continuous tire sound becomes intermittent. With the four-wheel drive system, drivers can control the route more accurately. If you step on the accelerator deeply when you are not completely out of the corner, the rear of the car will be thrown out a little restlessly.

　　In addition to obviously experiencing the active work of the four-wheel drive system, the second deep impression that this Jens HTRAC gave me was its comfort. When the driver uses every shoulder, I can’t feel the stimulation brought by the G value when sitting in the co-driver’s position. On the contrary, the vibration that is filtered under my feet makes me feel that this car is quite comfortable on the track …

● Experience of project test drive

　　After the test ride on the track, we have a period of time to experience Jens HTRAC for ourselves.

　　The first thing to do is to accelerate the experience of 0-100km/h, and walk. In order to ensure safety, the coach didn’t let the body stability system be turned off, but even if it wasn’t turned off and the brakes and accelerator were pressed at the same time, the engine could still hold back to about 2500rpm before starting. Maybe too many cars have been driven recently, and the linear power output of naturally aspirated engine makes people feel very unsatisfied, but the speed will soon reach 100 km/h. However, I found it more interesting to get off and watch others run this project. Because the sound insulation in the car is better, I didn’t remember the sound of this V6 engine just now, but after I got off the bus, I heard its rumbling sound, and I realized that this is the momentum that V6 engine should have.

　　During today’s test drive, the performance of this gearbox at least didn’t leave a bad impression on me, and the logic of dealing with various acceleration and deceleration situations is quite clear. Generally speaking, the gearbox is also biased towards a smooth style, and even in Sport mode, it does not give people a very abrupt shift feeling.

　　Jaynes HTRAC has adopted the structure before and after, and its performance is soft in continuous pile winding and U-bend, as can be seen from the above picture. After all, the positioning of this car is still a comfortable medium and large car. I don’t think most Jens owners will just drive around a pile. However, the feeling in the car is not so exaggerated, and you can feel the roll, but it won’t make people feel too uncomfortable.

　　Subject to the soft suspension, when braking suddenly, Jens HTRAC’s posture is not very good, and passengers in the car will obviously feel the front of the car sinking. In normal driving, the foot feel of the brake pedal is still good, and it is easy to control the braking range. In addition, when braking suddenly, the brake light will enter a "flashing" state and remind the rear car by flashing continuously.

　　Cctv news On October 23rd, CCTV Smart Media College was formally established and unveiled. This is the first domestic smart media college established by CCTV relying on the core resources of "Artificial Intelligence Editorial Department" and combining universities, scientific research institutions and leading enterprises in the Internet industry.

　　Luo Qin, deputy general manager of CCTV, said in his speech that in order to implement the important guiding spirit of the Supreme Leader General Secretary on promoting the in-depth development of media integration and the development strategy of "5G+4K/8K+AI" of the Central Radio and Television General Station, relying on the "artificial intelligence editorial department", CCTV actively laid out the product line of "cloud, digital and intelligent" services, expanded the all-media comprehensive service of "content+platform+technology" and comprehensively promoted CCTV. On this basis, the layout and construction of Smart Media College is a concrete measure to implement the spirit of the Central Committee and a sincere move to transform and upgrade to an all-media integrated service provider. The establishment of Smart Media College will further promote the media industry to enter the era of smart Internet from the era of mobile Internet.

　　Zizhong Zhao, dean of the New Media Research Institute of China Communication University and consultant of the artificial intelligence editorial department of CCTV, said in his speech that intelligence is the inevitable direction of the in-depth development of media integration in China, and talent is the core element of the development of artificial intelligence. He believes that CCTV’s layout of smart media colleges is of great significance to the development of local artificial intelligence, and will realize the "smart media+"model for local areas and create an intelligent media ecology.

　　On September 26th, the General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Accelerating the Development of Deep Media Integration, which pointed out that it is necessary to give full play to the role of market mechanism, enhance the market competition awareness and ability of mainstream media, explore the establishment of "news+government service business" operation mode, innovate media investment and financing policies, and enhance self-hematopoietic function.

　　Zhao Lei, deputy general manager of CCTV and dean of Smart Media College, said that media integration is based on "talent is the foundation", "technology is the driving force" and "service is the direction". Under the background of the current era, the service boundary of traditional media has undergone new changes, and the extension and integration of media into government affairs, services and business fields is becoming a trend. The construction of Smart Media College will promote the innovative development of "news+government service business" operation mode in the media industry.

　　Zhao Lei further introduced the preparation of CCTV Smart Media College. He said that the Smart Media College will set up an expert committee and a curriculum committee to be responsible for the project research and curriculum system construction of the Smart Media College. Provide one-stop service for students through the combination of "online and offline" teaching mode; Introduce courses covering the popularization of artificial intelligence knowledge, professional ability training in audio-visual field, and application training for government and enterprise industries; Building an online experimental platform to provide advanced practical environment for students, the goal is to cultivate all-media talents and focus on the innovative application of artificial intelligence technology in the media field.

　　At the unveiling ceremony, CCTV signed a cooperation agreement with China Communication University New Media Research Institute, Alibaba Cloud, Tencent Cloud, Baidu AI Cloud Technology, Huawei Cloud, Qi Anxin and Zhongke Wenge to jointly build a smart media college; Signed a letter of intent for project cooperation with China Merchants Bureau of Hunan Malanshan Management Committee and Jiangsu Taicang Rong Media Center.

China National Intellectual Property Administration Proclamation　

No.91

　　In order to meet the needs of the parties in their economic and legal activities for patent-related certification documents, China National Intellectual Property Administration has formulated a new version of three certification documents: Copy of Patent Register, Certificate and Patent Description. The relevant enabling matters are hereby announced as follows.

　　First, the new version of the certificate has been in use since July 1, 2003. Since the same day, China National Intellectual Property Administration will no longer use the original version of the certificate; All kinds of old certificates issued by China National Intellectual Property Administration before June 30, 2003 (including that day) still have the prescribed effect after July 1, 2003 and will not be replaced.

　　Two, the "copy of the patent register" is a certificate made according to the patent register set up in China National Intellectual Property Administration, which is used to record the matters stipulated in Article 88 of the Detailed Rules for the Implementation of the Patent Law of People’s Republic of China (PRC). According to Article 117 of the Detailed Rules for the Implementation of the Patent Law of People’s Republic of China (PRC), anyone can request China National Intellectual Property Administration to issue a copy of the Patent Register from the date when the patent application is announced to grant the patent right.
　　"Certificate" is used to prove the fact that China National Intellectual Property Administration once issued a patent certificate, and to record the time when China National Intellectual Property Administration issued the relevant patent certificate and the related matters of the patents involved. Due to the loss of patent certificate, transfer of patent right or other legal reasons, the patentee (including the original patentee whose patent right has been terminated or transferred) may request China National Intellectual Property Administration to issue a Certificate.
　　The Patent Specification is a copy of the announcement text of the invention or utility model patent, which mainly contains the authorized claims and specifications (including the attached drawings, if any). For the purpose of short-term registration in Hongkong or other purposes permitted by laws and regulations, the patentee may request China National Intellectual Property Administration to issue a Patent Description.

　　3. In addition to meeting the requirements of this announcement, the unit or individual who requests the China National Intellectual Property Administration to handle the above-mentioned certification documents shall also submit the certificate or personal identification documents issued by the unit and other documents that should be submitted in accordance with laws, regulations and administrative rules; If it is handled by others, the original power of attorney issued by the parties shall be submitted.

　　Four, according to the provisions of Article 68 of the Patent Law of People’s Republic of China (PRC), the fees shall be paid in accordance with the provisions for handling the above documents.

　　Five, the request for the above documents shall follow the standard format and be filled in Chinese.

　　6. The request and fees for handling the above supporting documents can be delivered in person or sent to: General Office of Preliminary Examination and Process Management Department of China National Intellectual Property Administration Patent Office, No.6 Xitucheng Road, Haidian District, Beijing (postcode 100088).

　　Seven, three new versions of the documents are attached.

　　It is hereby announced.

　　　　　　　State Intellectual Property Office of the People’s Republic of China

　　　　　　　　　　　　　　　　　　　　　　　　　　　　 June 30th, 2003

register

Register cover

　　　 Back cover of register

　　　　　Prove　　　　　　　　　　　　　　　　　　　

Proof cover

Proof back cover

Instruction cover　　　　　　 　　

　Back cover of instruction manual

Title page of instruction sample

　　CCTV News:October 15th is an important day for third-party payment institutions in China, such as Alipay and Tenpay.

　　According to the requirements of the central bank, banks and payment institutions should complete the preparations for accessing the network platform and business migration before October 15. At present,More than 20 payment institutions and banks have completed the access work., including third-party payment institutions such as Tenpay and Alipay.

　　The central bank requires all third-party payment institutions to access the network.

　　On August 4th this year, the Payment and Settlement Department of the Central Bank issued the Notice of the Payment and Settlement Department of the People’s Bank of China on Transferring the online payment business of non-bank payment institutions from the direct connection mode to the online platform for processing.

　　The notice stated that,Since June 30, 2018,All online payment services involving bank accounts accepted by payment institutions are handled through the network platform. Banks and payment institutions shouldBefore October 15th, 2017Complete the preparatory work related to access to the network platform and service migration.

　　The networking platform is just a clearing platform and does not carry out payment business.

　　Netlink, also known as "Online UnionPay", is a unified clearing platform for online payment, which was organized and established by China Payment and Clearing Association under the guidance of the central bank to handle the payment business initiated by non-bank payment institutions and interacting with banks, and jointly initiated the preparation according to the principle of "co-construction, co-ownership and sharing".

　　Netlink is only a clearing platform, and it does not directly carry out payment business to maintain neutrality.

　　The establishment of the network link can, to a certain extent, correct the problem that third-party payment institutions engage in inter-bank clearing business in violation of regulations and change the multi-head connection between payment institutions and banks to carry out business. That is to say,The online payment channel of third-party payment institutions does not need and can no longer directly connect with banks, but directly connect with banks through the network platform.

　　Why promote the establishment of the network? Conducive to supervision

　　In fact, the intention of the central bank to promote the establishment of the network is very obvious:Conducive to supervision.

　　In recent years, the rapid development of the third-party payment industry has caused confusion in the payment and financial markets.The establishment of the network link can prevent and deal with risks such as fraud, money laundering, fishing and violations through trusted services and risk detection.

　　To some extent, networking can reduce the tedious process of direct connection between banks and many third-party payment institutions, especially some small and medium-sized banks. Network connection can make the rights and responsibilities of all parties involved in payment gradually become more clear, clear and independent.

　　Prior to this, the fees between payment institutions and banks were drawn up by a number of third-party payment institutions and banks respectively, and the multi-party relationship was rather chaotic.

　　After the completion of the network link, the third-party payment companies and banks will face a change from "n" to "1", and all interfaces will lead to the network link, and the network link interfaces will have the same price.Can avoid the influence of the right to speak in the industry on fair competition; It also helps to make the flow of funds clear at a glance and is conducive to supervision.

　　What impact does the online connection have on the third-party payment industry?

　　At present, the major domestic third-party payment institutions have all obtained the qualifications to become shareholders in Netlink, including Tenpay, Online Banking, Kuaiqian, Baifubao, Alipay, Ping An Payment and Wing Payment. For third-party payment institutions, what are the effects of being "incorporated" on them?

　　Impact on large third-party payment institutions: deposited funds were denied.

　　The establishment of the network connection of the online payment and clearing platform aims to cut off the clearing mode of the third-party payment institution directly connected to the bank, solve the long-troubled problem of centralized management of reserve funds, and theoretically will no longer enjoy the control and income of the deposited funds.

　　A large number of third-party payment institutions, such as Alipay and Tenpay, have set up multiple reserve accounts, which are complicated and have low transparency. In a sense, the third-party payment institutions have their own payment and settlement systems, but they are outside the existing financial system.

　　Money laundering is not easy to wash.

　　Alipay and Tenpay will be "strictly controlled", and each of their transfer transactions will be clearly seen by the central bank. Prior to this, because the transaction was a "direct connection mode", the central bank could not see the "complete capital transfer chain" of third-party payment, which theoretically facilitated money laundering, bribery and tax evasion.

　　The central bank obtains more financial big data through the network.

　　The central bank has set up a "network link", which is equivalent to putting a data director between Alipay and users. All the payment and settlement data are finally summarized to the central bank through the network link.

　　The establishment of the network is not only a heavy blow to purify the financial environment, but also represents the first shot of the new credit system in China led by the state!

　　The 14th generation Sylphy of Dongfeng Nissan was officially launched on July 16th, with a new car price of RMB 109,000-143,000. The new Sylphy adopted the latest V-motion 2.0 design language, equipped with Nissan Intelligent Mobility technology, and adopted the third generation HR16 naturally aspirated engine, all of which were backed by the technical support from CMF platform. It is understood that the old Sylphy will not be delisted, and it has been renamed Sylphy Classic, which was listed and sold together with the new Sylphy at the beginning of this month. Replacement customers enjoy 2000 yuan and 5-year super-long maintenance warranty service, and loan customers can enjoy a maximum of 3 years of zero interest policy.

　　The size of the iconic V-shaped net is further enlarged, and the whole front face is angular.

　　The new Sylphy adopts the latest family-style design language similar to the sounds of nature, and incorporates more sharp lines. Compared with the previous generation, the appearance of sports is much younger and more sporty.　　

　　On the side of the car body, the segmented waistline design is unique, equipped with a brand-new style of double five-spoke wheels, and the slight increase in the length and width of the car body and the slight decrease in the height make the car more agile.　　

　　The tail of the new car has a simple shape, and the taillights have a strong sense of detail design, exquisite and delicate.　

　　In terms of interior design, the new generation of Sylphy has also been fully upgraded. The floating central control panel integrates most functions and simplifies physical buttons. The flat center console with two-color accessories continues the home style. The new generation of Sylphy comes standard with an 8-inch floating LCD touch screen, plus the latest Zhilian man-machine system, which is more convenient for interconnection and multimedia control.　　

　　In terms of seating space, the rear legroom and storage space have always been Sylphy’s signature, while in terms of seat comfort, the new generation Sylphy not only continues the title of "mobile sofa", but also optimizes and upgrades it.

　　In terms of safety, the new generation of Sylphy is also equipped with seven NISSAN i-SAFETY safety systems and three dozen driving assistance technologies, among which IFCW over-the-horizon collision warning, EAPM accelerator incorrect stepping correction, CTA reversing vehicle side warning and IDA fatigue intelligent warning system are very thoughtful.

　　In terms of chassis, the new generation of Sylphy is still equipped with the non-independent suspension system of the front McPherson type and the rear torsion beam, but its front suspension U-shaped half-frame structure is changed to a full-frame subframe, and the rear suspension rigidity is also strengthened, which makes the new generation of Sylphy better in handling and chassis performance than the old models. In addition, the performance of NVH of the whole vehicle has also improved compared with the old model.

　　In terms of power system, the 14th generation Sylphy is equipped with the optimized 3rd generation HR16 naturally aspirated engine, with a maximum power of 102kW(139Ps) and a peak torque of 169Nm, which meets the national VI emission standard. The matching is still XTRONIC CVT continuously variable transmission, and smoothness and fuel economy are also the biggest highlights of this powertrain. At the same time, it meets the national six emission standards, and the official claims that the fuel consumption per 100 kilometers is only 4.9L

　　Looking back, in 2018, the old Sylphy created the myth that sales exceeded 470,000 units. In April this year, the cumulative sales of Sylphy in China has exceeded 3 million units, and Nissan Sylphy is currently in the same sales state, and the price covering the market of 100,000-150,000 is more reasonable. With the upcoming launch of a new generation of Sylphy, the current Sylphy has also made a profit of about 30,000 yuan in the terminal market of the previous array, which directly led to the return of Sylphy (gasoline version) to the top position in the sales of compact cars in June.

　　I have to admit that LaVida, which has been in a stalemate with Sylphy for several months, failed to keep the top spot. Dongfeng Nissan Sylphy sold a total of 35,700 vehicles (excluding pure electric versions) in June this year, and the cumulative sales from January to June reached 209,600 vehicles, a year-on-year increase of 4.6%. It can be said that LaVida’s threat to Sylphy has gradually decreased, and Corolla and New Bora, which are closely followed, may once again open up their product advantages by this heavily listed brand-new Sylphy Club, at least from the aspects of seating space, comfort and fuel economy, which will impact competing products.

　　Of course, LaVida and Bora still have outstanding performance points. Sylphy power is relatively single, and there are not many obvious advantages in terms of acceleration time of 100 kilometers. Looking back at the top five compact cars in June, North and South Volkswagen accounted for three seats. Corolla’s dual-engine strategy and the addition of 1.2T small-displacement turbocharged power have greatly enriched the product line, but Sylphy, which is the first to win, has met the national six emission standards, and Volkswagen has also changed its models one after another, at least for now.

　　To sum up, considering the later maintenance cost and model year version, the launch of Sylphy is bound to change the existing market segment structure. It is bold to guess that after the new car preferential margin is loosened in the fourth quarter, the 19-year compact family car market is unlikely to have an accident, and the rest depends on the price response measures and product iterative update plans made by other brands.

With the full resumption of production of domestic automobile manufacturers, the number of automobile exports is increasing. The picture shows a large number of domestic vehicles assembled at berth 69 of Dongfang Company Wharf in Lianyungang Port, Jiangsu Province, ready for shipment and export. Photo by Wang Chun/Bright Picture

On March 30th, Jerry Environmental Protection Group, located in Yantai, Shandong Province, held an "online inspection meeting". Technicians broadcast the equipment details and functional testing process to Saudi customers through live video to ensure the timely delivery of the project. Photo by Tang Ke/Bright Picture

On April 2, in Anhui Deke Electric Technology Co., Ltd., Hefei City, Anhui Province, workers were working hard to make foreign trade orders. Photo by Liu Xiaohua/Bright picture

　　[Economic Interface]

　　At the beginning of March, overseas customers were still urging delivery, and after a week, the order was cancelled. At present, the COVID-19 epidemic is spreading all over the world. Some countries have been hit in the fields of production and consumption, trade activities have decreased, and the downward pressure on the global economy has increased. International organizations and institutions have lowered their global economic and trade expectations. China’s enterprises resumed their work and production, but the outbreak of overseas epidemic caused foreign trade sales to shrink, orders to be cancelled and logistics to be blocked.

　　In the first two months of this year, the total export value of China’s goods trade was 2.04 trillion yuan, down 15.9% compared with the same period last year. "With the further spread of the international epidemic, the situation of foreign trade import and export may further deteriorate, and it is necessary to make early preparations." Xin Guobin, vice minister of the Ministry of Industry and Information Technology, said recently.

　　How to stabilize foreign trade, ensure enterprises’ employment and maintain the global industrial chain, is it to change products, export to domestic demand, change the foreign trade survival format, seize the opportunity period of overseas e-commerce, or carry out a deeper industry transformation? Foreign trade enterprises are in action.

1. Changing products: Foreign trade enterprises actively seek business opportunities and "outlets"

　　[case]

　　From doing foreign trade auto parts business to exporting health products — — Cheng Guosheng is a businessman who is engaged in foreign trade auto parts. Before the Spring Festival, the company received a lot of orders, which were originally intended to be sent out after the Spring Festival, but because of the epidemic, customers had to be informed that the delivery time was extended. Later, the United States, Spain, Germany and other countries and regions broke out, stores closed, and many orders were cancelled, which was greatly affected. By chance, he pushed a batch of yoga mats to American dealers, and they were quickly bought, which opened up the train of thought for Cheng Guosheng.

　　Going upstream and looking for new business opportunities in a cruel environment is the key to the "phoenix nirvana" of enterprises. At present, the wind outlet is far more than protective equipment such as masks, disinfectant and medical supplies. Sales of all kinds of food, shampoo, toothpaste, soap, shower gel and other necessities are on the rise, and sales of small household appliances such as coffee machines, ironing machines, small ovens and even pajamas are also increasing substantially.

　　"In the context of the global spread of the epidemic, the service trade and products involving the flow of people and foreign trade enterprises subject to orders and logistics have been greatly impacted. The state has introduced some support measures to stabilize foreign trade. Foreign trade enterprises should make good use of national policies to keep themselves alive, but it is impossible for all enterprises to count on the state. To shrink the goal, hardcore users should maintain good relationships and open up new fields at home and abroad. " Bai Ming, deputy director of the International Market Research Institute of the Ministry of Commerce, pointed out.

　　Bai Ming emphasized that the current global supply chain and industrial chain are facing a lockout, and the root cause is the epidemic. However, in the early stage, the supply side of China, as the world’s largest manufacturing country, was broken. At present, China has overcome difficulties and resumed production, but there are problems at both ends of the supply chain. On the one hand, some upstream raw materials cannot be bought; On the other hand, there is a problem with the demand and the order is gone. It is difficult to resume production after returning to work, and enterprises should "guarantee channels outside and ensure production capacity inside". In fact, the "external insurance channel" is to do everything possible to keep the customer relationship, and never disconnect. As long as the channels are maintained, enterprises can temporarily make profits.

　　From Cheng Guosheng’s case, we can also see that the "external insurance channel" is very important. He originally predicted that the epidemic would last for 3-4 months. In addition to giving customers confidence, he should also do a good job in customer follow-up marketing. Therefore, when new market opportunities appear, it is not enough to just use the original dealers. We must find ways to get through this vacuum period. During his isolation at home, Cheng Guosheng bought a lot of fitness equipment. Seeing that foreign countries were in the outbreak period, he pushed the information of the goods to the dealers. Soon, American manufacturers will take all these goods away.

　　Not only overseas medical materials urgently needed to fight the epidemic, but also export enterprises such as indoor entertainment construction, maternal and child toys and pet supplies have seen a surge in orders, and some orders have even been placed in June. People who value health will buy indoor sporting goods, while eating out less will increase the demand for kitchen supplies, and school suspension will increase the demand for parent-child interactive entertainment supplies … … Enterprises seize business opportunities and use the original trade channels and resources, which has great potential for demand growth.

　　China has all the industrial categories in the United Nations industrial classification, and the output of more than 200 products ranks first in the world. The key to the competitiveness of China manufacturing lies in the fact that these industries have great productivity advantages, complete industrial chains, complete supporting facilities and innovative potential. As long as the production capacity is there, China enterprises will have the opportunity to turn over a new leaf.

　　In order to minimize the impact of the epidemic and stabilize the basic market of foreign trade and foreign investment, the China Municipal Government has launched a set of "combination boxing", and relevant departments have coordinated to solve the problems of epidemic prevention, employment, energy and upstream and downstream support. In terms of alleviating the financial pressure, we will promote the introduction of tax incentives, financial interest subsidies, financing support, rent reduction and other measures, expand the supply of foreign trade credit, promote a reasonable decline in rates, "transfusion" and "stop loss" for enterprises, reduce the burden on enterprises, and alleviate urgent needs. In terms of strengthening enterprise services, increase legal aid and information services, assist in issuing "force majeure facts", and reduce the risk of performance; Urge the countries concerned to lift unnecessary trade restrictions as soon as possible.

　　Bai Ming believes that "internal production capacity" should not only keep foreign trade channels as much as possible, but also regard the domestic market as the China branch of the global market. In the era of economic globalization, China’s market opening is not only open to foreign enterprises, but also to domestic enterprises. At the same time, it is necessary to speed up the reform of the domestic market and reduce the obstacles for domestic enterprises to develop in China. Enterprises in China should make good use of the China branch in the global market, so that enterprises can stay in the green hills. Although enterprises may not have enough to eat or even eat well, as long as they survive, once the epidemic has passed, they will have the opportunity to resume growth.

2. Transformation mode: New foreign trade formats and new modes release potential and kinetic energy.

　　[case]

　　Over the past two months, Lai Yongle, the head of Dalian Zhuzhou International Trade Co., Ltd., a cross-border e-commerce, has been paying attention to the adjustment and changes of trade policies, entry and exit policies, shipping and airline policies of various countries every day. Fortunately, I came to Yongle to prepare as many goods as possible and arranged overseas warehouses in advance. In addition to storing more goods in the warehouse, Lai Yongle is still thinking about long-term planning.

　　The the State Council executive meeting held on April 7th decided that the 127th Canton Fair would be held online in the middle and late June. Merchants at home and abroad are invited to display their products online, and advanced information technology is used to provide all-weather online promotion, supply and mining docking, online negotiation and other services to create an online foreign trade platform for high-quality featured goods.

　　For the first time, the oldest trade event in China was held entirely in the form of network, which released a clear signal: at present, the COVID-19 epidemic is spreading all over the world, and the situation is grim. To hedge the impact of the epidemic, we should maximize the benefits of the Internet, so that cloud computing, big data and industrial Internet of Things can better promote the high-quality development of trade.

　　The the State Council executive meeting also decided to set up 46 new cross-border e-commerce comprehensive experimental zones on the basis of 59 already established ones. Give greater play to the unique advantages of cross-border e-commerce and help foreign trade overcome difficulties with new formats. At the same time, we will promote a series of support policies to promote the development of cross-border e-commerce, study the inclusion of cities where qualified comprehensive test zones are located in the pilot scope of cross-border e-commerce retail import, and support enterprises to jointly build and share overseas warehouses.

　　Bai Ming analyzed that new foreign trade modes and formats such as "online Canton Fair" and cross-border e-commerce have overcome the problem that customers can’t do business without meeting in the past. With the support of new technology, the demonstration of product performance can also be realized online. Through the online professional demonstration platform, the dilemma of insufficient offline communication caused by the epidemic situation is greatly compensated. E-commerce is different from the transportation of bulk commodities, so it can be assembled and transported, and freight airlines that specialize in serving e-commerce should also keep up.

　　After this epidemic, the popularity of e-commerce in the world is widely recognized, and foreign trade enterprises can also take this opportunity to transform online.

　　Li Xinggan, director of the Foreign Trade Department of the Ministry of Commerce, recently pointed out that it is necessary to encourage innovation and development, give play to the role of new trade formats and models such as cross-border e-commerce market procurement in promoting import and export trade, support enterprises to build a number of high-quality overseas warehouses, and improve the construction of China’s foreign trade international marketing network system.

　　Recently, Guangdong, Zhejiang and other major foreign trade provinces have introduced measures to "promote the steady growth of foreign trade", including increasing support for cross-border e-commerce export logistics and warehousing.

　　Taking Guangzhou Nansha Free Trade Zone as an example, Nansha Customs has introduced 13 facilitation measures to support enterprises to carry out business. In terms of facilitating customs clearance of cross-border e-commerce, the customs relies on the information system of customs supervision of cross-border e-commerce, and superimposes measures such as "joint guarantee of the same trade", "release tax first, collect payment", "centralized package construction and direct delivery" and "intelligent laboratory release at the bayonet" to promote district circulation and self-transportation of enterprises.

　　The new mode of foreign trade brings about the change of thinking mode. Compared with offline sales, online sales put forward higher requirements for the team’s operational efficiency, order circulation speed and product update frequency. During the epidemic, many shops used epidemic prevention items as explosions, which led to the sales of other products. At the same time, I built my own cross-border e-commerce team. Due to the small scale of online orders, it will also force the innovation of freight transportation, and the way of freight LCL will become more popular. The epidemic has also made many foreign trade enterprises think more about their operations, such as realizing the importance of arranging overseas warehouses.

3, transformation ideas: relying on stable quality of the brand made in China.

　　[case]

　　"Some of my customers are Japanese and some are from Europe. The Japanese customer’s order factory can do it for 6 months, and the European customer’s orders are basically cancelled. Because of insufficient orders, the factory currently works five days a week to ensure basic profits by paying close attention to production efficiency. " Li Yongchun, who owns a medium-sized foreign trade garment processing enterprise, has been engaged in this industry for more than 20 years. Because of excellent product quality and good corporate reputation, his enterprise has always had stable overseas customers. Under the impact of the epidemic, many things have changed.

　　"Some enterprises around me have been overwhelmed, closed down or temporarily closed down, and some have closed domestic factories and transferred production to Southeast Asian countries such as Vietnam. For me, I have to find orders from other domestic companies to maintain the operation of the factory from June to August. At present, I have put on record the production of medical protective clothing and consider going to the mask production line. This year, many companies switched to protective clothing and masks. " Li Yongchun told reporters.

　　GAP cancelled 30% of summer orders; H&M suspended all new orders from March 11th to 20th; Zara directly canceled the summer order … … Foreign trade processing fields such as shoes, hats and clothing have been greatly affected. With the large-scale order reduction of some brands, many foreign trade enterprises have been unable to survive this "cold winter". According to the enterprise information query platform, from February 1 to April 1, the number of import and export foreign trade enterprises cancelled or revoked nationwide has reached 12396.

　　"What I am most worried about is not that there are no orders in the short term, but that enterprises will be squeezed out of the global industrial chain after the epidemic. The difficulties during this period also made me realize that I must be an independent brand. Just use this time to adjust and optimize operations, warehousing systems, marketing channels and other aspects. " Li Yongchun said.

　　This is also the most anxious thing for Bai Ming at the moment. "The temporary lack of orders is not the most terrible thing. Sooner or later, there will be orders, and I am afraid that the customer relationship will be lost."

　　Liu Yu, the second-level inspector of the Foreign Trade Department of the Ministry of Commerce, said recently that the Ministry of Commerce will continue to take effective measures to consolidate the traditional advantages of foreign trade, vigorously cultivate new advantages in foreign trade competition with technology, quality, brand and service as the core, cultivate a group of large enterprises with competitive advantages in the world and a large number of small and medium-sized enterprises with vitality, innovation, high degree of specialization and strong cooperation ability, cultivate a group of international marketing networks with strong market penetration, cultivate a group of trade platforms with high international reputation and great influence, and cultivate a group of enterprises with strong cooperation ability.

　　Bai Ming pointed out that from the development trend, China has more voice in global governance in recent years. By promoting the construction of the Belt and Road, China has promoted the reform of the global governance system. Our enterprises should provide better and competitive products for domestic and international markets.

() The operating comments of the Board of Directors in 2023 are as follows:

　　I. Discussion and analysis of business conditions

　　2023 is an important year for Huasheng to focus on the main business of hemp spinning manufacturing and realize transformation and development. Guided by the three-year action of reform and development, the company unites and leads all cadres and workers to focus on the main business, continuously improve management, pay close attention to technology research and development, comprehensively deepen reform, strengthen brand output, turn losses into profits, and make a good start in focusing on the development of linen main business.

　　1. The main business development improves quality and efficiency. In 2023, the company formulated a three-year action plan for reform and development, determined the development direction of extricating itself from difficulties, and formed a good situation for the development of its main business. The annual operating income was 581,157,100 yuan, and the net profit attributable to listed companies was 21,023,100 yuan, turning losses into profits.

　　2. The effectiveness of the reform has gradually emerged. After completing the withdrawal of Hunan Huiyi, the main business development was further focused. Adjust the organizational structure of the headquarters, set up a research and development design center and a marketing planning center, and coordinate the company’s system product research and development, brand building and product marketing. Revise the salary management and performance appraisal methods of this department, and link the employee’s salary with the company’s benefits and the performance appraisal results, breaking the "big pot". The subsidiary introduces professional managers to promote the exchange of middle-level cadres between the headquarters and subsidiaries.

　　3. The industrial layout has been steadily advanced. Participate in Dazhou, Sichuan, and complete industrial and commercial changes and the stationing of technical and management personnel; Signed an agreement with China Hemp Institute on the co-construction of provenance base, the research on hemp spinning materials technology and the establishment of hemp inspection and testing center laboratory, and carried out technical research around hemp.

　　4. Brand building continued to strengthen. The first is to reshape the brand image. The short video of "Bamboo in Huasheng, New Inheritance of Craftsman" won the first prize in the video project of the 11th National Brand Story Competition (Changsha Division), and "Huasheng-Natural Family" was awarded as a well-known trademark brand in Hunan Province. The second is to strengthen brand output. The company deepened its cooperation with the Institute of Hemp Science of the Academy of Agricultural Sciences, and jointly developed new products containing hemp, such as shirts and briefcases. The briefcases containing hemp were purchased twice in hunan college of finance and economics. The third is innovative brand marketing. Build a WeChat applet mall, and gradually complete the products of Tik Tok and Taobao Mall. The strategic cooperation with Xiaoying Group will deepen cooperation in the fields of film derivative development, clothing customization and brand promotion.

　　5. Innovations are constantly emerging. In the aspect of cultivating innovative subjects, the qualification of "China Spinning Union Ramie Product Development Base" was collected under the name of Huasheng Co., Ltd. Cedar and Clothing Company completed the re-evaluation of high-tech enterprises and added a new high-tech enterprise in Textile Company. In terms of standard formulation, he participated in the formulation of linen international standards and ramie national standards, and led or participated in the formulation of 22 standards at all levels. In terms of product patents, clothing companies added 8 utility model patents and textile technology added 4 new patents. In terms of honors, "Innovative R&D and Industrialization of Antibacterial Multifunctional Hemp Knitted Products" was awarded as a typical case of new mode and new format of textile industry in Hunan Province; Won the first prize of outstanding fabrics in China printing and dyeing industry in 2023, the second prize of the 4th Quality Innovation Competition in Hunan Province, and the finalist award of China popular fabrics.

　　6. Asset disposal was vigorously promoted. The subsidiaries Dongma and Cedar increased their efforts to clean up the inventory, achieving sales income of 35.02 million yuan and the company’s idle equipment disposal profit of 4.07 million yuan.

　　7. Safety, stability and overall controllability. Organize study and watch more than 20 safety warning education films, 36 training warning education and 16 emergency drills; Investment in safety and environmental protection is 6,593,800 yuan to ensure that the discharge standards are met in strict accordance with national environmental protection requirements; Focus on key areas, touch out 216 potential safety hazards, and the completion rate of rectification is 100%, so as to ensure that the hidden dangers in stock are cleared regularly. The overall safety production situation of the company is good, and all kinds of safety and environmental protection indicators are controlled in place.

　　8. The integration of party and industry has achieved remarkable results. Focusing on the difficulties in system reform and production and operation, the company has formulated 16 secretary-joint projects, 4 "unveiling the list" projects, and 14 secretary-joint projects have been successfully completed, handling 38 practical matters for the workers and the masses, benefiting more than 400 people.

　　Ii. the industry in which the company is located during the reporting period.

　　1. Development of textile industry

　　The company is an enterprise specializing in the production of hemp textiles, which belongs to an important branch of the textile industry and an important part of China’s traditional manufacturing industry. In 2023, China’s textile and garment exports showed a slight decline, but in terms of relative proportion, the proportion of China’s textile and garment exports in the global textile and garment exports has continuously increased since 2010, and has remained at around 33% in recent years, and its position in the global market has not declined. According to the data of the National Bureau of Statistics, the total profit of the textile industry increased by 7.2% in 2023. In 2023, the industrial added value of textile enterprises above designated size decreased by 1.2% year-on-year, and the operating income was 4,700.9 billion yuan, down by 0.8% year-on-year; The total profit was 180.2 billion yuan, a year-on-year increase of 7.2%. The output of yarn, cloth and clothing of enterprises above designated size decreased by 2.2%, 4.8% and 8.7% respectively. The benefits of most links in the industrial chain have improved significantly compared with the previous year, and the operating income of chemical fiber, wool textile, silk, filament weaving, printing and dyeing industries has achieved positive growth year-on-year; The total profit of chemical fiber, silk, cotton textile, wool textile, hemp textile and textile machinery increased by more than 10% year-on-year.

　　2. The development of linen industry

　　Compared with other textile industries, hemp textiles have unique product characteristics, small overall scale, high industrial concentration and strong enterprise innovation, and still have certain industrial competitive advantages. In 2023, China’s hemp textile industry overcame difficulties such as high fluctuation of raw materials and rising labor costs, showed resilience and vitality, advanced in recovery and stabilized under pressure, and achieved good results, becoming one of the highlights of the textile industry. However, the industry is still facing severe situations such as insufficient demand and market fluctuation, especially the flax industry, which accounts for the largest proportion, is facing challenges such as shortage of raw materials, skyrocketing prices and unstable quality. In recent years, hemp textile industry has developed rapidly. Under the complicated external economic environment, the prices of ramie raw materials, yarns and fabrics will be relatively stable in 2023, and there will be no shortage of raw materials.

　　3. Development of printing and dyeing industry

　　In 2023, due to factors such as insufficient market demand and intensified market competition, the operating efficiency of printing and dyeing enterprises was obviously under pressure. However, with the gradual recovery of the domestic demand market and the active expansion of the international market, the efficiency level of the printing and dyeing industry improved steadily. According to the data of the National Bureau of Statistics, from January to December 2023, the output of printed and dyed fabrics of enterprises above designated size in the printing and dyeing industry was 55.882 billion meters, up by 1.30% year-on-year; Operating income was 298.615 billion yuan, a year-on-year increase of 1.44%; The total profit was 13.915 billion yuan, a year-on-year increase of 9.26%. The growth rate of operating income and total profit turned from negative to positive, the profit rate of sales steadily increased, the operating efficiency of enterprises continued to improve, and the economic operation of printing and dyeing industry showed a sustained recovery trend.

　　4. Development of textile and garment export industry

　　In 2023, the global economy is in a downward cycle, and the global trade is "de-globalized" and fragmented. China’s textile and garment export enterprises are faced with the dual pressures of order reduction and order transfer. Facing the challenge, the central and local governments at all levels have continuously introduced and implemented the policy of "stabilizing foreign trade". Although the annual textile and garment trade volume has decreased compared with the previous year, it has still achieved good results, with exports reaching US$ 293.6 billion, down 8.1% from the previous year. Among them, it stopped falling and rebounded in December, with exports reaching US$ 25.3 billion, up 2.6% year-on-year, and resumed positive growth in a single month.

　　5. Development of clothing retail industry

　　In 2023, China’s economy as a whole showed a trend of low, high and stable, with GDP increasing by 5.2% year-on-year. The textile and garment industry is active, and the retail sales have achieved double-digit growth. The retail sales of clothing, shoes, hats, needles and textiles in the whole year reached 1.4 trillion yuan, up 12.9% year-on-year. Online retail sales also maintained a strong growth trend, and online retail sales of physical goods increased by 8.4% year-on-year. Residents’ consumption expenditure increased steadily, and the per capita clothing consumption expenditure increased by 8.4%. Because the newly published laws, administrative regulations, departmental rules and industrial policies have a significant positive impact on the industry. Hunan Provincial Department of Industry and Information Technology and other 9 departments and bureaus issued "Implementation Opinions on Promoting the High-quality Development of Textile and Apparel Industry", Hunan Provincial Department of Industry and Information Technology issued "Measures for Cultivating Key Brands of Textile and Apparel Industry in Hunan Province", and the strengthening of the support and cultivation of Huxiang brand clothing by the provincial party committee and government will promote our company to continuously improve the pace of high-quality development of textile and apparel brands.

　　Iii. Business of the Company during the reporting period

　　(I) Main business of the company

　　During the reporting period, the company’s main business model is the integration of research and development, design, raw material procurement, spinning, weaving, printing and dyeing, manufacturing and sales, and has formed a complete industrial chain covering spinning, weaving, printing and dyeing, clothing and home textile manufacturing. The company has continuously increased its investment in research and development of hemp products, mainly including ramie, flax, hemp yarn, fabrics and clothing, professional clothing containing hemp, and so on.

　　(II) Main products of the company

　　Step 1: Fabric

　　The company’s fabric is mainly ramie, which is a unique ramie resource in China, and is called "China Grass". China is the main ramie producer in the world, and its ramie output accounts for more than 90% of the world’s total output. Ramie fiber belongs to natural green ecological fiber, which has excellent properties such as moisture absorption, air permeability, bacteriostasis, mildew resistance, ultraviolet resistance and static electricity. The planting process of hemp crops has green ecological characteristics. Hemp fiber is regarded as a symbol of high grade and high quality in developed countries and regions. Ramie textiles are breathable, cool, antibacterial and antiseptic, and are ideal high-grade fabrics. With the deepening understanding of hemp fiber, the domestic market potential of hemp spinning products is huge. The company will continue to innovate and develop new fabrics, adapt to market changes, further optimize the whole industrial chain, and vigorously expand the consumption market space of hemp textiles. At present, the company’s main products are pure hemp and hemp blended yarns (including ramie, flax and hemp) and hemp fabrics.

　　Step 2 dress

　　Based on its own linen fabrics, the company has developed its own brands and ODM/OEM business together. It owns domestic clothing brands such as Huasheng Nature-Family, overseas e-commerce brands such as IseBayLinens and ROSS&FRECKLE. In the future, the company will improve its own brand matrix and create multi-brand differentiated development.

　　Iv. analysis of core competitiveness during the reporting period

　　1. Brand advantage

　　The company owns well-known brands in textile and garment industry such as Cedar, Dongting, Jinshuang and Huasheng-Natural Family. Among them, "Cedar" is a well-known trademark in China, "DT ramie yarn" is a famous export brand, and "Jinshuang", "Cedar" and "Dongting" are all rated as famous products in Hunan Province in 2009. Jinshuang is a famous export brand in Hunan Province, Dongting is a well-known brand of China linen, and Huasheng-Natural Family is one of the top ten influential brands in China linen textile industry and a well-known trademark brand in Hunan Province.

　　2. Technical advantages

　　The international standard "Testing Method of Textile-flax Fiber Components" (standard number: ISO5773:2023), which the company participated in, was issued by the international organization ISO in April 2023. There are 43 authorized patents, including 10 invention patents and 33 utility model patents.

　　3. Scientific research and innovation

　　The company now has 5 high-tech enterprises. Among them, 3 subsidiaries were identified as specialized and new SMEs in Hunan Province. The company’s scientific and technological innovation project "Innovative R&D and Industrialization of Antibacterial Multifunctional Hemp Knitting Products" won the title of "the first batch of typical cases of new mode and new format of textile industry in Hunan Province" by Hunan Provincial Department of Industry and Information Technology. Textile science and technology won the third prize of Hunan Innovation and Entrepreneurship Competition "Energy-saving and Environmental Protection Growth Group". By optimizing the energy-saving process route of linen textile printing and dyeing, the quality of linen fabric was improved, while the consumption of water, electricity and chemical raw materials in the processing process was reduced, and energy conservation, emission reduction and cost reduction were realized. The "shine on you" fabric developed by the company won the first prize of outstanding fabrics in China printing and dyeing industry in 2023. Cedar Company’s "Research and Application of Improving Quality and Increasing Efficiency of High-grade Fine Ramie Fabric" won the second prize in the 4th Quality Innovation Competition of Hunan Province. Industry and Trade Company’s "Continuing the Future" series of works also won the Silver Award for Design Innovation of the 2023 Canton Fair.

　　VI. The Company’s Discussion and Analysis on the Company’s Future Development

　　(A) the industry pattern and trends

　　Due to the severity and complexity of the external environment, the global geopolitical pattern will continue to be impacted. The momentum of world economic growth is insufficient. It is predicted that the global economy will only grow by 2.9% in 2024, facing the risk of "stagflation", the foundation of American economic recovery is still not stable, and the prospect of EU economic recovery is hardly optimistic. Under this new situation, the "de-globalization" and fragmentation of global trade will intensify. However, China’s textile and garment foreign trade industry will still face the challenge of insufficient external demand and falling orders in 2024. However, as China’s economy continues to stabilize and improve, based on the advantages of China’s textile and garment industry chain and stable supply chain, we are looking for opportunities in times of crisis. Internally, through improving quality and efficiency, we will promote digital intelligence, green and low-carbon transformation and achieve high-quality development; We will continue to increase efforts to explore emerging markets, and maintain our sustained, healthy and stable development by innovating trade methods, expanding the export scale of intermediate products, and accelerating cross-border e-commerce to go to sea.

　　It is estimated that in 2024, textile and garment exports will gradually stabilize and resume growth. We will continue to pay close attention to the development and changes of the global situation and take effective measures to ensure that 2024 is the target of the company to drive the development of the industrial chain with hemp clothing and home. We will anchor the beautiful blueprint of the three-year action plan, strengthen our confidence and maintain our strength, seize all favorable opportunities and use all favorable conditions to cope with the changes in the situation.

　　Linen textile, as an important industry in linen textile industry, is a manufacturing industry with comparative advantages in China. At present, more than 70% of the world’s flax fibers are processed in China, and the finished products cover the whole world. China flax fiber is mainly imported, accounting for more than 90% of the annual processing capacity. In recent ten years, the annual import of flax raw materials is about 120,000-140,000 tons, and about 30% of flax yarns produced in China are directly exported to all parts of the world. However, in recent years, due to the influence of many factors, the export volume has generally shown a slight decline. In 2023, the main flax producing areas in Europe were affected by the climate. The flax plants grew poorly, the maturity was not enough, the length was much shorter than in previous years, and the quality was uneven, and the decline was obvious. This influence will be more obvious in 2024.

　　Due to the rising price of flax raw materials, many spinning mills seek for other hemp raw materials to replace them, and they have set their eyes on hemp and ramie, thus stimulating the use of hemp and ramie. At present, the prices of ramie raw materials, yarns and fabrics are relatively stable, and there is no shortage of raw materials. At present, the price difference between ramie and flax and hemp products has been widened, which has great value space.

　　(II) Company development strategy

　　Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, we will thoroughly implement the spirit of the 20th Party Congress, fully and accurately implement the new development concept, focus on the manufacturing industry of hemp products with the theme of enhancing the core competitiveness of products and realizing the high-quality development of enterprises, adhere to the development direction of high-end, intelligent and green, improve the supply chain of industrial chain, move towards the middle and high end of the value chain, enhance the ability of scientific and technological innovation, and strengthen the construction of Huasheng’s own brand and marketing. Improve product competitiveness, scientific and technological innovation and brand influence, help the revival of Hunan ramie industry with characteristics of people’s livelihood, and meet the people’s demand for high-quality hemp products.

　　(3) Business plan

　　2024 is a crucial year to promote the development of industrial chain with hemp clothing and home furnishing. We will anchor the beautiful blueprint of the three-year action plan, strengthen our confidence and maintain our strength, seize all favorable opportunities and use all favorable conditions to cope with the changes in the situation.

　　(1) Strengthen the main business, increase confidence and go all out to achieve high-quality development.

　　Accelerate the layout of the industrial chain, realize that all enterprises can grasp their fingers and fight together, and the back-end clothing plate will drive the front-end textile plate to upgrade. Increase research and development efforts in fabrics and styles to achieve a breakthrough in single products. Based on the existing platform, create a new platform, and work together to create a Huasheng product matrix on the basis of the differentiated development of apparel companies, industry and trade companies and wholly-owned subsidiaries, so as to become a new profit growth pole and realize the overall brand output.

　　(2) Forging long boards and making up short boards, and going all out to improve the level of scientific and technological innovation.

　　Unswervingly regard scientific and technological innovation as a powerful engine to cultivate new quality productivity, and promote the construction of original technology source of ramie products to take a more solid step. The first is to increase technology research and development. Around the end products of business men’s wear, outdoor leisure and high-grade bedding, we will develop high-end hemp blended composite new fabrics and form clothing end products to market. The second is to accelerate the construction of an innovation platform system. Lead or participate in the construction of ramie material laboratory, and constantly improve the quality standards and scientific and technological content of Huasheng products. The third is to improve the level of intelligent manufacturing. Huasheng Industry & Trade increased the product payment rate by more than 20%, and the automation coverage of textile technology company increased from 30% to more than 50%.

　　(3) Inventory and incremental control, and make every effort to speed up the disposal and revitalization of important assets.

　　Focus on two plots, adhere to the principle of marketization and legalization, advance steadily and orderly according to laws and regulations, and avoid all kinds of risks in the process of asset disposal. Effectively turn asset resources into valuable capital, provide financial guarantee for the development of industrial chain enterprises, and help the development of main business.

　　(4) the blade is inward, and it is really hard to move, and go all out to make good use of the key measure of reform.

　　First, deepen the reform around giving play to the three roles of scientific and technological innovation, industrial foundation and safety support, and provide strong support for the development of the main business. The second is to achieve job promotion, personnel entry and exit, and income increase and decrease. Promote the pilot project of professional managers and the tenure system and contractual management of managers as a whole. Continue to implement the system of competition for posts, final adjustment and incompetent withdrawal. The third is to adhere to the "two consistency" and integrate the party’s leadership into all aspects and fields of corporate governance. Build a professional, responsible, standardized and efficient board of directors to ensure the management autonomy of managers. Continuously improve the modernization level of corporate governance system and governance capacity.

　　(5) Strengthen party building, promote integration, and go all out to lead the high-quality development of the main business with high-quality party building.

　　Put the party’s political construction in the first place, integrate the party’s leadership into all aspects of corporate governance, and promote the development of various undertakings. Hold firmly the main responsibility of ideological work and hold firmly the main position of propaganda and ideological work. Deepen the reform of the system and mechanism of talent development and optimize the professional structure of the team. Adhere to the construction of party building and United front organizations and strengthen the construction of trade unions. Continue to promote the construction of "clean and honest", strengthen supervision and inspection, and strictly enforce discipline and accountability. Compaction of production safety responsibility, careful investigation of all kinds of problems and hidden dangers, to ensure overall stability.

　　(4) Possible risks

　　1. Macro risks

　　The new round of geopolitical conflicts continues to deepen, the demand is sluggish, the "scar effect" of energy crisis, debt risk and epidemic situation has not subsided, anti-globalization trends such as unilateralism and protectionism are on the rise, global production and logistics are hindered, the growth momentum of the international market is weakening, and domestic demand is sluggish, so the development of textile industry is facing more obstacles. The complexity, instability and uncertainty of the external situation still exist in 2024, but China’s economy has strong resilience, great potential and sufficient vitality. On the whole, there are more favorable conditions than unfavorable ones, and there are still many factors supporting the stable and healthy development of China’s economy.

　　Due to the multiple influences of macroeconomic environment and import and export policies, the company will continue to enhance its ability to resist risks through effective management means, try its best to overcome possible difficulties and challenges, and keep the overall operation smooth and orderly.

　　2. Risk of exchange rate fluctuation

　　The functional currency of the company’s consolidated statements is RMB, and the main import and export business is mainly foreign currency settlement such as US dollars. Exchange rate fluctuations may bring certain exchange losses to the operation. The company will continue to strengthen risk awareness, study financial instruments, and control exchange rate risk within a sustainable range.

　　3, labor cost risk

　　The company belongs to a completely competitive enterprise, a labor-intensive traditional industry and a heavy-asset production enterprise. The rising labor cost, rising raw material prices, large investment in the upgrading of fixed assets and equipment, low scientific and technological content, and low degree of marketization have caused sustained losses in its main business for many years. The company will continue to explore intelligent industrial upgrading and continuously reduce labor costs.

　　4. Risk of talent shortage

　　The company is relatively short of high-quality managers, leading project R&D leaders, professional production technicians and sales staff, which may restrict the company’s product R&D upgrading and market development in the future and bring risks to the company’s operation. The company will increase the introduction of all kinds of talents.

Wen | Deep burning trainee author Wan Qi

Editor | Li Qiuhan

Netease Cloud Music’s road to listing is a bit difficult.

Recently, Netease Cloud Music responded to the outside world. Based on the consideration of the overall market environment and other comprehensive factors, the management of the company decided to suspend the IPO, and will choose a better opportunity to promote IPO-related matters as soon as possible.

The first consideration of capital is the market, and the second is the return on investment.

In the opinion of an analyst, Netease Cloud Music’s move is first related to the big environment. With the tightening of supervision, listing at this time will face uncertainty. Then, on August 16th, news came out that Tencent Music would also shelve its listing plan in Hong Kong.

Some people in the industry have analyzed that the bad market is only one of the reasons. The huge losses of Netease Cloud Music have made investors lack confidence in Netease Cloud Music IPO. According to the prospectus, from 2018 to 2020, the adjusted net losses of Netease Cloud Music were 1.8 billion yuan, 1.6 billion yuan and 1.6 billion yuan respectively, totaling as high as 5 billion yuan, and it is expected that the losses will continue. At the same time, its biggest competitor Tencent Music has achieved net profits of 1.8 billion yuan, 3.9 billion yuan and 4.1 billion yuan respectively.

Netease Cloud Music, established in 2013, has gone through seven years. Due to the constraints of music copyright, it has been difficult for its paying users to grow at a high speed. However, the prospect of using high-viscosity community culture to find the second revenue growth is not clear. In the big environment, in addition to Tencent Music, the short video platforms such as Tik Tok and Aauto Quicker also pose a threat to the traffic.

Netease Cloud Music, which was listed "almost in one breath", has been "besieged on all sides".

Can Netease Cloud Music break through by lifting the exclusive copyright?

Judging from the prospectus, in Netease cloud music revenue, the proportion of membership fees in 2020 is as high as 53.6%, and letting users spend money to listen to music is the main source of profit.

On July 24th this year, according to the anti-monopoly law, the State Administration of Market Supervision ordered Tencent and its affiliated companies to cancel the exclusive music copyright within 30 days, which made the online music market explode.

Si Si, an associate professor at China Conservatory of Music, believes that the company with the most exclusive copyright will undoubtedly be greatly affected after the exclusive copyright is lifted. In other words, this has a greater impact on Tencent Music. Wang Chao, the founder of Yuan Wen think tank, also thinks that this is good for Netease Cloud Music, which has the opportunity to buy some exclusive copyrights that originally belonged to Tencent at a lower price.

"Cancellation of exclusive copyright" is regarded as the lifeline of Netease Cloud Music, but is this really the case?

In 2018, under the impetus of the National Copyright Administration, Tencent Music and Netease Cloud Music transferred their authorized music works to each other, and the two companies only retained 1% of the exclusive music copyright. But this 1% directly affects Jay Chou and Mayday, and many national singers’ songs are controlled by Tencent Music. "Without Jay Chou’s Netease cloud music, there is no soul." A netizen lamented that losing the copyright of some core singers really frustrated Netease Cloud Music.

But in fact, for it, it is not easy to re-light the user’s grayed song list. After all, money still needs to be spent. A record company executive expressed a similar idea about Deep Burning. He guessed that without exclusivity, the copyright fee would be reduced, but their company was unwilling to lower the price. He prefers new forms of binding, such as going deep upstream for content cooperation. This is exactly what Tencent Music is accelerating. In other words, exclusivity has been cancelled, but the threshold of cooperation with music production companies has not disappeared.

At present, the problem of Netease Cloud Music in the music field is not only copyright, but also liquidity efficiency.

The revenue model of online music has not been fully developed. Basically, the platform buys copyright at a high price, and then sells it to users in the form of payment, so as to earn the difference, with a single form.

How much does the copyright price bother Netease Cloud Music? In the earnings conference call of Netease in the first quarter of last year, Ding Lei directly criticized that Netease Cloud Music paid more than 2 to 3 times the reasonable price under the exclusive sales mode of copyright. In the prospectus, from 2018 to 2020, its content service costs were 1.97 billion yuan, 2.85 billion yuan and 4.79 billion yuan respectively, accounting for 171.7%, 123.1% and 97.8% of its revenue respectively.

With such investment, Netease Cloud Music’s "harvest" is that the prospectus shows that in Q1, 2021, the number of monthly users of Netease Cloud Music’s online music service has reached 183 million, but the number of monthly paid users of online music service is only 24 million, which is about one-third of the 60.9 million paid users of Tencent Music in Q1, 2021.

In fact, in 2020, the payment rate of Netease Cloud Music is 8.8%, which is higher than that of Tencent Music’s 7.7%, but compared with the foreign music market, the gap is still very obvious. According to the report data of Guoyuan International Securities in July 2020, the subscription payment rate of Spotify, an overseas music streaming platform, has reached about 50%.

The promotion of the willingness to pay cannot be achieved overnight, and it is worth noting that the premise of its promotion is that the platform needs enough funds to bet on high-quality and even scarce copyright content, so as to attract users to pay. It is not easy for Netease Cloud Music, which has suffered a long-term loss, to spend more money to supplement copyright ammunition.

According to industry-related sources, from 2019 to 2020, Netease Cloud Music was included in the service of paying users of Taobao VIP88 in 88 yuan, and the number of paying users increased from 8.63 million to 16 million. He predicted that Tencent Music would also be connected after Tencent and Ali Eco opened in August. In other words, after Netease Cloud Music Drainage Barrier is broken, its advantages will be further weakened.

Source/Analysys Qian Fan Data

From the product level, according to Analysys Qian Fan data, the online user duration of Netease Cloud Music continues to decline, and the coincidence rate with QQ Music and Cool Dog Music is relatively high, and the exclusive user rate is also the least among the three. The advantage of Netease Cloud Music is not obvious.

In the context of a single profit model and low willingness to pay, "music itself does not make money" is not a ridicule.

Listing is not easy, can social entertainment solve the problem?

Netease Cloud Music is clearly aware that it needs to find a new way out under the pressure that paying users are difficult to break through.

Tencent Music, which achieved profitability earlier, once accounted for more than 70% of the total revenue from social entertainment, relying on the high-margin "online karaoke+live reward" business. Netease Cloud Music is also using social entertainment to "save the country by curve".

Wang Chao explained this realization logic. In terms of consumption power, the member-paid business model is to attract users with low prices, and the business can be at a loss, but it can be realized after the users are introduced. At present, live broadcast realization is a highly efficient business. Since Netease Cloud Music Live Broadcasting Service was launched in the second half of 2018, its revenue has increased from 500 million yuan in 2019 to 2.3 billion yuan in 2020 in just one year.

Doing social entertainment is not difficult for Netease Cloud Music. From the product level, Netease Cloud Music has always been differentiated by song list culture, accurate recommendation mechanism and product tonality. The users account for 89% of the post-90 s young group, which has cultivated a highly sticky community culture.

In recent years, Netease Cloud Music has launched LOOK live broadcast, listening, anchor and other columns around the live broadcast business, which are arranged on various pages. The song room service includes Yuncun KTV, Yuncun singers, parties, etc. At the same time, podcasts are opened to introduce high-quality audio content, and the action is constant. In terms of commercial realization, it includes live broadcast service, virtual goods sales and music-related products sales, among which live broadcast service is the main revenue source of social entertainment.

The effect is obvious. In 2018, the revenue of online music services and social entertainment services accounted for 89.4% and 10.6% respectively. By 2020, the revenue of the two major businesses will become 53.6% and 46.4%, and the revenue of the latter will also increase from 120 million to 2.27 billion. The number of paying users of social entertainment services has also increased rapidly, from 0.58 million in 2018 to 91,700 in 2019, and then to 327,000 in 2020. The monthly income of paying users has also increased from 477.6 yuan in 2019 to 5.73.8 yuan in 2020.

The realization channel of Netease Cloud Music is tilting towards "social entertainment", and there is a trend of overweight this year.

Taking advantage of the unique community atmosphere, the latest version of Netease Cloud Music upgrades "attention" to a first-class entrance, so that users can view the trends of friends and musicians more quickly, and the "cloud circle" adds group chat to find the same hobby. The "cloud village" section also integrates Mlog, song room and chat room. The prospectus also shows that in this year’s strategic adjustment, the user group and participation of the "Yuncun" community will be expanded.

But this doesn’t mean that this business can always make great strides.

According to the statistics of Analysys Qian Fan, since September, 2020, the usage time of Netease Cloud Music has shown a downward trend as a whole, and the rich entertainment and social functions are not as good as expected for retaining users.

Whether the appearance of these new functions will affect the original community tonality is not discussed for the time being. An industry insider believes that online music platforms, social media and short video platforms are accessing related content in the market. From a technical point of view, live broadcast rewards such business segments are highly competitive and reproducible, and there are no industry barriers.

In his view, at the same time, the ceiling of such income will not be high. Based on the consumption scene of music socialization, the extended value-added services, the most important of which is to reward the anchor by ordering songs and giving virtual gifts live, which is not much different from other platforms. Tencent Music, Huya and other platforms have occupied most of the market share, and it is very difficult for Netease Cloud Music to "grab food".

And in Wang Chao’s view, at present, around the realization of live broadcast business, it will become rivals with Tik Tok and Aauto Quicker. When Netease Cloud Music attacks the market share of these two platforms, it will not move.

What is the value of original musicians?

Netease Cloud Music also has a trump card-the original music plan.

Netease Cloud Music was previously restricted by copyright, playing independent musicians, with the purpose of differentiating operations and attracting users. More than one person in the industry mentioned that although the platform has a certain traffic tilt to the musicians in the head, after the exclusive copyright is lifted, it will be beneficial to the original musicians at the waist and even at the tail. After all, the deep binding between the platform and the original musicians is equivalent to having scarce content.

The prospectus also mentioned that by December 2020, the number of registered original music of Netease Cloud Music reached 230,000, and the music tracks of registered independent musicians accounted for more than 45% of all music streaming media. Lao Fan, an original musician who has now entered the mainstream vision, became popular in Netease Cloud Music in his early days.

However, from the perspective of revenue, it is difficult to generalize the contribution of original musicians to the platform. Earlier, an independent musician told Deep Burning that Netease Cloud Music had collected a large number of independent musicians’ works for some time, which was a bit like venture capital. "But it’s worth it to hit one." Wang Chao explained that the industry still follows the "28 Law", and only a small number of people can earn money after they become big names. It is very difficult for most original musicians to count on this to earn money, but it is difficult for the platform to cultivate original musicians to make direct profits, and its greater role is to enrich the sound sources.

And now, after the era of exclusive copyright has passed, all platforms are aware of the importance of supporting independent musicians and are increasing their support.

Source /Pexels

In June this year, according to the news of LatePost, Tencent Music will set up an open platform department for musicians, a group of content studios, a music cloud business center, a promotion market center and a list and data product center on the basis of the original content cooperation department after setting up a content business line. Its main business direction includes, mining and introducing high-quality musicians; Cooperate with the music industry in content co-creation and live performance; Provide distribution and promotion services for music.

In addition, the short video platform is also eyeing. In June this year, Tik Tok APP has launched a music player and began to test the "K song" function; Also launched the "See Music" program. On the other hand, in March this year, Aauto Quicker held the Music Copyright Ecology Conference, which launched the industry’s first music copyright settlement standard. In June, the "Aauto Quicker Double-click Music Plan" was launched to support original musicians through traffic support and copyright settlement.

At present, the advantage of Netease Cloud Music in creating original musicians is weakening. According to the Q2 financial report of Tencent Music in 2021, the number of original musicians has also exceeded 230,000, and Tencent Music is connected with Tencent Video, which can build more music consumption scenes with music programs, and the resources are more attractive for independent musicians.

More importantly, the impact of short video platforms.

According to "Tik Tok Music Ecological Data Report 2020", in the second half of last year, the number of musicians in Tik Tok increased by over 300 million, 6 musicians increased by over 10 million, and 23 musicians increased by over 5 million.

While seizing the resources of musicians, the song-making ability of short video platform is also being verified. For example, the early "Imitating Cats" produced a series of Tik Tok Divine Comedy. This year, in the program "Praise for Songs" produced by Tik Tok and Zhejiang Satellite TV, Phoenix Legend’s adaptation of "Underwater" was also circled. Some people in the industry have analyzed that the short video platform is more suitable to be an incubator for explosive songs and musicians.

A business that needs investment but does not necessarily guarantee to make money is also facing strong new competitors. The advantages of Netease Cloud Music in the original musician sector are gradually being diluted.

Suspension of listing is an active choice, but it is also a wake-up call.

Netease cloud music has been frequently circled by marketing, and it is regarded as a dark horse of online music platform. It is not easy to break the three mountains of online copyright, social entertainment and original musicians.

* The title map comes from Pexels.

CCTV News:The General Administration of Market Supervision and the Ministry of Ecology and Environment recently issued the Regulations on the Management of Motor Vehicle Emission Recall, which extended the product recall from safety recall to emission recall and effectively played the role of emission recall in protecting and improving the atmospheric environment and safeguarding human health. The regulations will be officially implemented on July 1, 2021.

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