Recently, an open letter inside the ultra-Vietnamese car has aroused widespread concern. This letter was sent by Xia Yiping, CEO of Jiyue Automobile, in which he frankly stated that the company was facing unprecedented challenges, and announced that the company would enter the stage of entrepreneurship 2.0 and must take immediate measures to make adjustments.

Xia Yiping emphasized in the letter that the entire automobile industry is experiencing a storm of efficiency improvement. In order to cope with this change, the management of the company will go all out to tide over the difficulties with its employees. He pointed out that the company must do four things well in the new venture period: first, insist on long-term investment in core technologies to maintain a leading position; The second is to strengthen the construction of sales and service capabilities to cope with fierce market competition; The third is to merge departments and posts with overlapping functions and reform inefficient internal workflow; The fourth is to cut projects that cannot improve financial performance in the short term.

It is understood that Jiyue Automobile is a high-end smart car robot brand jointly built by Baidu and Geely Holding Group. It was officially released in August 2023, and the first model was also launched in October of the same year. However, despite being backed by two industry giants, the performance of Extreme Vietnam in the market is not satisfactory. Since the beginning of this year, both brand influence and sales have failed to enter the ranks of mainstream brands.

According to the data, in the first six months of 2024, the sales volume of Extreme Yue vehicles was 218, 147, 511, 362, 1,001 and 461 respectively, and the cumulative sales volume in half a year was less than 3,000. In contrast, the sales volume of the same brand in June reached 20,106 units, and the monthly sales volume was more than six times that of the half-year sales volume. Although the new car 07 went on the market in the second half of the year, the sales volume of Extreme Vietnam has improved, but there is still a big gap from the "10,000 clubs".

Facing the severe market situation, the internal adjustment of the ultra-Vietnam automobile is also quietly carried out. According to insiders, the adjustment measures mentioned by Xia Yiping in the open letter actually mean that the company will start to lay off employees and cut projects. In fact, as early as the beginning of December, there were rumors that the extreme Vietnam would start a large-scale layoff, with a ratio as high as 40%. Although the company’s legal department subsequently denied it, since the release of the open letter, many netizens said on social media that they had been abolished, most of them were front-line salespeople.

In addition to layoffs, Extreme Vietnam Auto was also exposed to the problem of arrears in supplier cooperation funds. According to the scientific and technological media "Tech Planet" report, Jiyue Automobile defaulted on the payment of 360,000 yuan to the communication supplier, which was overdue and refused to pay the reminder letter for many times. In response to this matter and the delivery of new cars, Jiyue released a situation statement in the evening, indicating that the delivery of new cars is normal, and all parties are coordinating to fully promote the delivery of new cars and arrange payment in an orderly manner.

With the fermentation of public opinion, the live broadcast room of Extreme Yue Automobile has also been affected. Some netizens found that the official live broadcast room of Extreme Vietnam did not start broadcasting today, while the live broadcast rooms of other stores were normally opened, but the anchors were worried by the repeated questions from netizens and could not introduce the products normally. Some anchors even started to apply for jobs online, expressing their worries about their future career development.

Extreme Yue Auto also plans to make large-scale adjustments to offline stores. According to a salesperson, the clock-in time of its store has expired on the 16th of this month, when the company will inform the whole country how many stores to stay and which region to stay. It is reported that the best situation is to leave 50 stores. Another salesperson in Beijing said that all the stores in Beijing may be removed.

According to public information, as of the end of November, there were 140 offline stores, covering more than 40 mainstream cities across the country. Earlier, Xia Yiping publicly stated that he planned to open more than 250 stores in 2024. However, in the face of the current market situation and internal adjustment, this plan seems to be difficult to achieve.

Data map: Training of honor guards of the PLA Armed Forces

　　On April 23rd this year, China Navy held a grand military parade in the waters near Qingdao, which can be regarded as a prelude to the 60th National Day military parade of New China. China’s Ministry of National Defense said that this year’s National Day military parade will focus on the achievements of the construction of the armed forces system with China characteristics, with domestic main battle equipment as the mainstay.

　　If equipment is a metaphysical tool, then the thought of national defense and army building is a metaphysical way to guide the development of military forces. In the past 60 years, the tool of China’s army has changed from "made in all countries" to "information-based", while the Tao of China’s army has changed with the times and made a unique way.

　　From "people’s war" to "the road of elite soldiers with China characteristics", from "military reform with China characteristics" to "Scientific Outlook on Development as a guide" … Since the founding of New China 60 years ago, the world pattern has changed and historical conditions have changed constantly, and China’s national defense and army building are facing different topics at different times. The leaders of China in the past dynasties not only persisted in the same strain, but also innovated and developed according to the times when they worked out the strategy of strengthening the army.

　　现代化强军之路 改革步入“深水区”

　　抗战初期，中国共产党人已经在思考“军队现代化”这个命题。十一年后，在共和国成立庆典的阅兵式上，解放军拿着“万国造”的武器，用骡马拖拽着火炮从天安门前走过。这一刻，建设现代化国防和军队的课题更加凸显。

　　一九五0年九月，毛泽东提出：“中国必须建立强大的国防军。”百业待兴的新中国，在重重困难中，进行着国防现代化的初步探索和实践。从那时起，“现代化”成为中国国防和军队建设的根本之“纲”，贯穿于几代领导人的思路之中。

　　经历了建国初期时的波折与停顿，上世纪八十年代，邓小平指出，军队的中心任务是解决现代化的问题。在中国改革开放的进程中，邓小平与其继承者，一直着力于“建设强大的现代化正规化革命军队”这一课题。

　　“中国国防和军队建设现代化的大政方针，由毛泽东奠定基础，邓小平提出蓝图，到江泽民则是作出了具体的规划。”国防大学战略研究部副主任张伊宁少将说。

　　He believes that at present, military reform has entered the "deep water area." "The military reform stresses four innovations: theoretical innovation, technological innovation, management innovation and organizational innovation. We have done some work on the first three." Zhang Yining said that in the past, the military reform mainly focused on changing the scale, reducing the number and improving the technical level. "Organizational innovation is the most difficult and critical. At this stage, it is mainly to promote the reform of organizational form, which is the most arduous reform."

　　Change and invariability are rooted in time and never change.

　　For a long time after the founding of New China, national defense and army building were in a state of war for a long time. At the end of 1970s, the international and domestic situation changed greatly. At that time, Deng Xiaoping made a judgment on the issue of war and peace: "It is possible that a large-scale world war will not happen in a long time, and there is hope for maintaining world peace." Based on this judgment, China’s national defense and army building turned to the track of peacetime construction.

　　It is a remarkable feature of several generations of leaders in China to adjust their thinking on national defense and army building. Shortly after the end of the Gulf War in 1991, Jiang Zemin pointed out: "Meeting the challenges of world military development is our unavoidable historical responsibility." China’s military strategic policy began to change to prepare to win local wars under the conditions of modern technology, especially high technology, and then put forward the strategy of "strengthening the army through science and technology".

　　After the September 11th incident in the United States, the international situation has changed and new issues have emerged in domestic security. In Hu Jintao’s exposition on national defense and army building under the new situation, there is a statement that "improve the army’s ability to respond to various security threats and complete diversified military tasks, resolutely safeguard national sovereignty, security and territorial integrity, and contribute to the maintenance of world peace". Based on this, Hu Jintao put forward a new mission for the army in the new century.

　　"Things that have changed in the past 60 years are all made according to changes in historical conditions and are formulated to adapt to the situation in different periods." Zhang Yining said, "What remains unchanged is the root and soul of China’s army, which is to listen to the party’s command, serve the people and safeguard national interests."

　　The principle of building the People’s Army founded by Mao Zedong is upheld by its successors. After the reform and opening up, the army faced many new situations and problems. Deng Xiaoping repeatedly stressed that the army should always adhere to its own nature: the army of the party, the army of the people, and the army of socialist countries; Later, Jiang Zemin pointed out that the party’s absolute leadership over the army is the eternal soul of China’s army, emphasizing that the army should "win and not deteriorate"; In the new century, Hu Jintao vigorously advocated the fine tradition of listening to the Party’s command, serving the people and being brave and good at fighting in the army.

　　May peace last forever and never seek hegemony.

　　During the naval parade, Hu Jintao told the guests from all over the world that no matter how developed, China would never seek hegemony.

　　Although the outside world is full of all kinds of "China threat theory", combing the history, we can find that from Mao Zedong and Deng Xiaoping to Jiang Zemin and Hu Jintao, several generations of China leaders have declared "no hegemony" on various occasions. Looking through the six national defense white papers published by China, we can find the statement that "China pursues a defensive national defense policy".

　　China people have the dream of "strengthening the army", but they always hold the hope of peace. "China’s army will always be an important force in safeguarding world peace and promoting common development." Behind this commitment, it is also the consistent thinking of several generations of leaders in China.

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