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How is the NPC online celebrity cuisine cooked on the tip of the tongue？
Shandong Jujube Steamed Bread: Steamed Bread bigger than the face in the canteen in the West District. One person in the dormitory takes food, and one big steamed bread feeds the whole dormitory.
Bamboo tube rice: soft and delicious, with the fragrance of bamboo and rice, which ensures the original nutritional value.
Crayfish rice: 30 peeled lobster tails, spicy, curry and thirteen flavors, and even fried eggs are in the shape of loving you.
"Peel the salted egg yolks one by one, crush them, add pork floss, sesame oil and lard, then knead them into the shape of egg yolks and add them to the green group … …” On the eve of Tomb-Sweeping Day, the Youth League launched in the dining hall of Renmin University of China has become "online celebrity" again, and netizens have forwarded and commented that they want to eat. This is another "online celebrity" after the moon cake, steamed bread bigger than the face and double ninth festival cake. Why does the "online celebrity School" keep pouring out in university canteens? How are these delicious meals cooked? Beijing Youth Daily reporter visited this.
Pumpkin bread stuffed with bean paste, bamboo rice and grilled fish in the east dining hall, New Year’s gift box in the central dining hall, Shandong jujube steamed bread bigger than the face in the west dining hall, Chongyang cake, pumpkin stuffed bread, crayfish rice, Qingtuan and Dongtai fish soup noodles in the north dining hall … … Teacher Song Dawei, the general manager of China Renmin University Logistics Group, combed the delicious food that spread from the school cafeteria to the Internet and was a smash hit. "There are already as many as ten." Why are these so-called "online celebrity Pie" dishes so popular? According to the investigation by the reporter of Beiqing Daily, behind a "online celebrity School", there are many people’s contributions.
survey
The "canteen iron powder ball" is designed to "pick holes" for dishes.
As a sophomore this year, Zhang Shuzhi joined the "iron powder group in the canteen", where he can deeply participate in the promotion of new dishes, the promotion of dishes and the tasting of dishes in the canteen, and at the same time enjoy the VIP treatment and participate in cooking demonstration classes and practical classes. The logistics group will also hold lectures on cooking techniques and give live demonstrations of cooking for "iron powder" from time to time; Conduct cooking practice classes or organize "iron powder" to hold cooking skill competitions and other activities.
Wei "Warm People’s Congress", the logistics officer of the National People’s Congress, started the "Recruitment Order for Food Lovers" this year, and specially called "students who can eat and eat" to try dishes in the canteen. Zhang Shuzhi was selected as the first batch of "iron powder" because he actively left a message in the background of "Warm People’s Congress". "Speaking of ‘ Warm people’s congress ’ This public number is also one of the public numbers with the largest number of fans in our school. "Zhang Shuzhi said that this is not only a" message board "for NPC students to express their opinions, but also a window for outsiders to understand the" online celebrity School "of NPC.
So far, Zhang Shuzhi has given a lot of "constructive suggestions" to the canteen, including "How to make the Youth League more waxy" and "How much peanuts in Regan Noodles taste better". He "@" asked the director of the canteen in Weibo, and would also mention in the window when cooking, "Although I can’t see the cooking process of the kitchen, I can obviously feel the change of taste when I eat next time, which means that my opinions are not in vain".
"Food is the most important thing for the people, and students’ food is our day". Wang Ruorong, director of the North District Dining Hall, is not only the spokesman of online celebrity food, but also the famous "Director Weibo". He often interacts with students at the Weibo, and he is always "clear" about which dishes are salty and which ones are weak. This is not enough. Wang Ruorong hopes to hear more "first-line" opinions, so he goes from "online" to "offline" and stands in the crowd every day at the peak of eating to capture students’ evaluation information on dishes.
Chefs in various canteens are "more energetic" than craftsmanship.
Master of State Banquet in the Great Hall of the People, Chef Tan Jiacai of Beijing Hotel, members of the French Chef’s Association, and even a team of chefs who hold the Guinness World Record have all been to Renmin University to show their specialties on the spot. This is one of the series activities of "Guest Chef RUC" in the dining hall of the National People’s Congress — — "Guest Chef RUC" activity, that is, inviting elites from the catering industry in society and universities to come to the school for exchange. The directors of the five canteens of the National People’s Congress are "struggling" in their hearts and want to invite better chefs to let the students have a good meal. The chef in the canteen is also "straining a string". Every time, he has to learn two skills from foreign chefs and cook them for students in his own school.
Not long ago, Yang Guoqiang, the chef of the First Normal University who won the gold medal in many cooking competitions, was a guest at the National People’s Congress, showing the students two excellent dishes — — Kung pao chicken and sliced pork curry. Chang-hua He, the executive chef of the western dining hall, has learned a trick. "He is an authentic kung pao chicken, mainly because when preparing soup, the proportion of vinegar and sugar is just right, and the cooking temperature is also very important, and it will be cooked in seventeen or eighteen seconds. Then there is the ingredients, and the chicken leg tastes better. " He Changhua said that he would ask the students’ opinions next, and if everyone approved it, it would be promoted in the canteen in the future.
Dai Zhihui, the chef of the North District canteen, did something particularly "satisfying" last year — — Correct the name of Wuren moon cake. Last year, the Mid-Autumn Festival coincided with the 80th anniversary of the school, and the Mid-Autumn Festival mooncakes were upgraded to celebration mooncakes. Of course, Wuren mooncakes are indispensable. Dai Zhihui realized that to change the "stereotype" of Wuren moon cakes, we should start with "stuffing". First, he collected all kinds of making videos from the Internet, and then he began to prepare mooncake stuffing: peeling walnuts, pine nuts and melon seeds by himself, frying and baking, and then trying to taste crispy. After thirty or forty times, he finally found the "secret recipe". As soon as the improved "Soviet-style five-kernel mooncake" was released, it was snapped up. Although the salary earned at school is half that of the outside world, Dai Zhihui saw the students taking photos and praising them in Weibo and friends’ circles, and felt that their self-worth was realized. "I can get the recognition and respect of these high flyers, and my work is also motivated." On behalf of wisdom.
Building "online celebrity" depends on professional team "packaging"
From the moon cake for the anniversary of the National People’s Congress canteen to the Tomb-Sweeping Day Youth League, the planning scheme is inseparable from a name — — Song da me. Song Da I am the general manager of Logistics Group and the general planner of "online celebrity" food. From "how to make a good dish" to "how to package it" to "how to publicize it", he is all right. Some teachers say that he "wasted his talents" and he said that "it is to turn into spring mud to protect flowers". "Where do you think the university canteen is different from other canteens? It must be a cultural expression. Students come thousands of miles to study and eat something good, which is not only the satisfaction of taste buds, but also the emotional resonance. "
So there was a mooncake packaged with "Xiaofeng is red before it is red"; With the "to be no.1" packaged pig hand new year suit; With the upcoming "Thousand Miles of Water chestnut" as the name, the fresh meat stuffed green group of shepherd’s purse is available.
Of course, I am not alone in the struggle of Song Da. The food design and dissemination of the National People’s Congress relies on the "professional strength" of this top comprehensive university: the menu questionnaire survey conducted by the students in the canteen is processed by the teachers and students of the School of Statistics to screen out the most useful information; After the good food is out of the pot, the packaging will be handed over to the Art College; When it comes to new media propaganda, students from journalism school are the best choice. "The participation of students is not only exercise, but also deepens the understanding and recognition of school logistics work." Song Da, I said.
"To build a online celebrity, we must not only have authentic materials, but also emotional expressions, so that students can have an appetite." Hao Zuoshan, a second-year student majoring in Chinese painting at the Art College, told the reporter of Beiqing Daily that every time before launching a new "online celebrity", Song Da always took the team to "see the model". The so-called model is a cooked dish. "First observe its shape and color, then understand its ingredients and production methods, and then take pictures.
view
Eating in the canteen has become an expectation.
"I haven’t ordered takeout for a long time." He Yan Liang of the 2015 College of Labor and Personnel told the reporter of Beiqing Daily that since the canteen is safe to eat, its taste is not inferior to that of other restaurants, and it is cheap, why not buy rice in the canteen? Li Huan of the Marxist Institute said with emotion that it is not the alarm clock that wakes her up every day, but the breakfast in the canteen in the West District. "The taste of bean noodle meatball soup is not worse than the snacks in Huguosi."
"Eating and eating, tears can’t help falling." An old alumnus wrote in Weibo that the school cafeteria gave her too much expectation.
"Missed the moon cake, missed the big steamed bread, missed the Chongyang cake, and now we are going to miss the Youth League". Many netizens left a message in the backstage of "Warm People’s Congress", saying that they hoped that some "online celebrity-style shared versions" could be produced in the canteen of the National People’s Congress, which would also be a kind of welfare for foreign school staff without meal cards. Otherwise, people’s canteens would always be "people’s canteens", but they would never eat them.
conversation
The canteen can also be kept.
The memory of a university
Dialogue: Wang Ruorong, author of "The Taste of the National People’s Congress" and director of the North District canteen.
Beiqing Daily: What’s the difference between the book "People’s Taste" and other cooking textbooks?
Wang Ruorong: There are many books related to cooking in the market, but few books related to college canteens. When I was writing this book, I specially combined recipes and food culture, and shared some chefs’ practical experience and students’ opinions. In the front of the chapter, I put a poem like "The spring vegetables under the mulberry are full of green beds, and the heart is green and tender, and the mustard moss is fat", hoping to reflect the cultural taste of the National People’s Congress.
Beiqing Daily: What do you think the taste of NPC is?
Wang Ruorong: The taste of people’s congresses is different for everyone. For example, after 70, there are dishes that people like after 70, and after 80 and 90, there are their favorite tastes, including after 00 who will graduate in the future, which may not be the same as after 80 and 90. But one thing is certain, when it comes to the taste of the National People’s Congress, the first thing they think of must be the taste of the National People’s Congress canteen.
Beiqing Daily: What do you think is the relationship between students’ feelings about the canteen and their impressions of the university?
Wang Ruorong: We often say that the meal in the university canteen is a youth meal, because some people will not eat the canteen often after graduation from university. University canteens have memories of their youth and the taste of their youth.
Since 2010, the alumni of the National People’s Congress have formed the tradition of returning to school for 20 years after graduation on October 3 every year. Before the party every year, the canteen will prepare the party menu according to the opinions of the alumni. So far, the hot dishes such as fish-flavored shredded pork and meat rolls have always been a must. The same recipe, the same smell, let them relive the university cafeteria.
This group/reporter Jing Liu
Interview with Yu Chengdong： The investment in Cyrus is increasing instead of decreasing, and the Huawei Eco-car Alliance is established.
morningnineAt 8: 00, Yu Chengdong arrived at Huawei’s flagship store in Futian, Shenzhen on time, dressed in a black suit, and even before the greeting was over, he opened the trunk of the car and excitedly introduced the latest detailed design to reporters.
It was supposed to be a weekend break, but Yu Chengdong said that his weekends and holidays are almost spent helping car companies build cars.
After a few years of breaking into the automobile field, the outside world is still looking at Huawei’s help to car companies build cars. "Cyrus cooperation has broken down", "there are still eight months before Huawei builds a car" and "Huawei will build its own car factory in the future". Recently, all kinds of rumors about Huawei’s car-making have once again put the technology giant’s greatest concern at the moment.Business is in the spotlight.
As the person in charge of Huawei terminals and smart cars,The helmsman of BU’s two major businesses, Yu Chengdong.Respond skillfullywatch from a height or distanceQuestions about whether Huawei will build a car.howeverThe most important issue before him is no longer whether Huawei makes cars, but how to let the outside world understand the cooperation model between Huawei and car companies and adopt this model.realizeCommercial success.
On February 18th, Yu Chengdong accepted an exclusive interview with Interface News. In the interview, he responded to the outside world’s car-making for Huawei.Cooperate with CyrusSome misunderstandings also explain the logic of Huawei’s choice of the current car-making mode and his future thinking about the smart car industry.
Huawei’s automobile business has three modes: standardized parts mode,HI mode (Huawei Inside mode) and intelligent car selection mode. Yu Chengdong said that the biggest difference between the latter two is that the smart car selection model is dominated by Huawei, and Huawei has the deepest participation and direct right.Product successResponsible; The HI mode is dominated by the car factory, and Huawei provides it with a full-stack smart car solution.
Yu Chengdong reiterated to the interface journalist, "Huawei doesn’t need to build its own car."
In his view, the car factory has the ability to build cars, and Huawei will not build factories or buy production lines, which is a waste of social resources. Huawei does not have the qualification to build a car and the personnel to build a whole car, but it can provide software, design, experience and quality control.
Therefore, Huawei’s intelligent selection model proposes to set up an ecological alliance with a few car companies to join.Strong alliance,commonexploitation. Make the experience to the extreme, do a good job of product differentiation and work together.liveTime window of automobile industry reform.
"The world is Huawei’s eco-car." Yu Chengdong said.
When the automobile industry moves towardsElectrification,Intelligent and networked, traditional car companies have been unable to cope, and these are precisely Huawei’s strengths. Yu Chengdong said that Huawei has accumulated a large number of consumer-oriented products in the past ten years.Experience, quality process, user experience, brand and sales channel resources can be shared with car companies, and they can be unified and quickly replicated in the ecological alliance.
The reason for being an ecological alliance is simple. If you simply sell spare parts and are dominated by the car factory, the success or failure will depend on the ability of the car factory. The car factory will die if its ability is not strong. So, just haveHImodelNot enough, the intelligent selection mode should be led by Huawei, from product design to channel sales, directly to productssuccessResponsible.
Many people have asked Yu Chengdong why he didn’t look for a cooperative car.World-class car factories such as BBA (Mercedes-Benz BMW Audi) and Toyota. His consideration is that the times are changing, and if you still follow the requirements of these traditional giants, you will not be able to do it in the market. If Huawei wants to win and survive, the initiative must be in its own hands.
The first car company to join the eco-alliance is Cyrus. Riding the east wind of Huawei, CyrusThe product quality is greatly improved,Revenue, Sales and FamealsoIt is increasing day by day, but for a long time, the outside world is not optimistic about this cooperation model. Celeste is considered as Huawei’s foundry, and even all car companies that cooperate with Huawei have been labeled as "selling their souls".
"Our ecological alliance is definitely not a foundry model. It is not to put some intelligent things in and help it market, but to jointly develop." Yu Chengdong said that car companies can only earn small money under the OEM mode, but the joint development mode will leave the big profits to car companies. Huawei wants to help car companies sell more cars and make big money, so that Huawei cansupplyMore parts, this is the real business logic behind Huawei’s car sales.
Although the sales volume of Cyrus has increased greatly, the company itself has not broken away from losses. Yu Chengdong believes that car companies have invested heavily in the early stage, but once the sales volume takes off, because Huawei will distribute the profits to car companies, car companies that work closely with Huawei will beshort-termTake the lead in becoming profitable and become the most profitable car company in China.among.
This sounds like an attractive business story, and Huawei’s next task is to prove its feasibility. Yu Chengdong is full of confidence in this. "I believe this model will make others never understand it, and in the end they will not catch up."
Huawei chose not to build a car, which also made the partner’s every move more concerned. During this period, it was reported in the industry that "Huawei’s R&D personnel were evacuated from Cyrus", "Huawei contacted other car factories" and "asked the poster toThe news that AITO logo was changed to HUAWEI, indicating full dominance, said that the cooperation between Cyrus and Huawei broke down, and the news once alarmed the capital market.
"Huawei has not only failed to evacuate R&D personnel, but has increased its investment in Cyrus." Yu Chengdong explicitly denied these rumors to the interface journalists.
Among the eco-alliances, Cyrus is the car company that has the deepest cooperation with Huawei at present. Both sides sinceAfter the smart car brand AITO was launched in 2021, three models, M5, M7 and M5 EV, were released one after another. In 2022, AITO deliveredexceed75,000 vehicles, becoming the fastest-growing brand of new energy vehicles.
Yu Chengdong emphasized that under the mode of intelligent selection, Cyrus, which has the earliest cooperation with Huawei, the deepest accumulation and the richest product models, must benefit the most.
He mentioned that Huawei’s smart selection model will cooperate with other manufacturers because the resources of the Cyrus family are limited. At present, the production capacity of the two factories is full, and the new factory is still under construction, so there are not so many resources. There will be a few manufacturers in the ecological alliance, but in any case, the biggest beneficiary of this model is Cyrus.
"Now Cyrus and the past are not the same. Huawei has been empowered by industrial design, quality control, user experience design and intelligence, and now these capabilities have become its own assets. " Yu Chengdong said, "So we must first help the car factory to succeed. We can’t succeed if the car factory can’t succeed."
Cyrus really benefited from it. In the past few years, Cyrus has gained a lot of resources and experience from Huawei terminals, as well as sales channels all over the country, which directly promoted the sales of Cyrus to take off.
During the 2021 Shanghai Auto Show, Huawei announced that it would help Cyrus sell cars. At that time, Yu Chengdong said that Huawei has more than 5,000 high-end experience stores and 60,000 retail and service outlets offline, which is an advantage channel resource that traditional car companies can’t match. In the past two years, Huawei’s channel networks all over the country have been transformed into preparations for selling cars.
Next, Huawei will also improve this sales model. "We used to think too simply." Yu Chengdong said that the reception capacity and personnel quality of many stores are not competent to sell cars, which leads to some problems in the retail sector. This year, Huawei will not blindly expand its sales network, but will upgrade the reception and sales capabilities of some stores, and even close some stores, focusing on the user experience.
Yu Chengdong once imagined that,In 2022, all Huawei cooperative brands could sell 300,000 cars together, but it was later found that it was almost impossible to achieve it under the supply chain conditions last year. In 2022, the industry sold more than 75,000 units, and this figure is other.New brandThe achievements of car companies in three to five years.
In 2023, Yu Chengdong did not set a sales target for the world. He doesn’t pay attention to KPI, and a word mentioned more frequently is NPS (net recommended value of users)-the average NPS level of the automobile industry is around 40%, and BBA is also floating at this level, while the industry has reached 70%, exceeding the level of luxury car enterprises.
On the riseApart from NPS, another pressure on Yu Chengdong is profitability. At an internal meeting at the end of last year, Yu Chengdong proposed that Che BU should be profitable in 2025. He told Interface News that to achieve this goal, Huawei must first help car companies sell 1 million cars, and he is confident to achieve it.
"We hope that Zhixuan andThe amount of HI mode can be increased, and the amount of intelligent selection may be even greater. Either way, we can do it. "Yu Chengdong said.
lashWith a sales volume of 1 million, Huawei is facing fierce competitors such as BYD and Tesla, as well as an old rival Xiaomi that may appear in the future. When talking about competition, Yu Chengdong said that Huawei mainly makes mid-to high-end products, and does not involve prices below 200,000 yuan. The best result in the future is that we can expand the market together.
This year, HuaweiA variety of questions will also be released.New car,includeAsk the boundaryM5, the advanced intelligent assisted driving version of M7, etc. The biggest upgrade of new products lies in the high level.intelligenceAuxiliary drivingThe plan got on the bus, and the whole plan was developed by Huawei.
A mainstream scheme to realize autonomous driving in the industry is to adopt high-precision map technology. However, due to the ever-changing roads in China, it is difficult for the high-precision map scheme to truly experience high-order intelligent assisted driving. Yu Chengdong said that the solution adopted by the world does not need to rely on high-precision maps, but through Huawei’s integration of perception capabilities, algorithms andAI technology, implementationLeading intelligent assisted driving experience.
In Yu Chengdong’s view, the intelligent upgrade of automobile parts is the core of the competition between China and American automobile brands in the future. future2-3 years is the window period of intelligent networked cars, and Huawei must seize it.chance.
"A person is dozen however, want a few brothers.togetherYes, that’s why we set up an ecological alliance. I believe that the car companies that have the closest cooperation with Huawei will be the few that can live to the end. "Yu Chengdong said.
＂Lei Yu＂ dampened the enthusiasm of NBA China Games, and many related activities were cancelled.
Zhongxin Online Haihai, October 9 (Reporter Miao Lu Yin Liqin) There is only one day left before the NBA China Game. According to the usual practice in previous years, the outside of the Mercedes-Benz Cultural Center should be in full swing at this time. However, due to the impact of Morey’s "Lei Yu" incident, the reporter saw a particularly deserted scene at the scene.
The Center Stage area of the outdoor venue is being demolished. Photo by Yin Liqin
In the Center Stage area of the outdoor venue, the original performance venue and the chairs left for the audience to watch the activities are being demolished, and the scene is in a mess. The cleaning staff is cleaning up the demolished garbage. The booths of Gatorade and other brand sponsors on both sides of Center Stage have also stopped building, and some have even disappeared, and the signs with NBA Logo have been removed one after another. Even the China flags on both sides of the road were not spared, and they were picked by the staff overnight.
At 9: 00 pm local time on October 4th, USA, the general manager of the Rockets, Morey, updated his social media and made inappropriate remarks about Hong Kong. Subsequently, both CCTV Sports and Tencent announced that they would no longer broadcast games with Houston Rockets, and some China sponsors and business partners also announced that they would suspend their cooperation with Houston Rockets.
Gatorade and other brand sponsors’ activity sheds have stopped building. Photo by Yin Liqin
When China fans focused on crisis public relations, the NBA’s response disappointed them again. Adam Xiao Hua, president of NBA, who is attending activities in Japan, responded to Morey’s remarks about Hong Kong twice in a row and publicly supported Morey. Xiao Hua said, as a values-based organization, I want to make it clear that Morey’s ability to speak freely is supported by (us).
As soon as this statement came out, it was originally only a criticism against Morey and the Rockets, and it evolved into a question against the entire NBA league. Many netizens are angry. "This is the NBA’s disregard and provocation against China." "If the NBA official has this attitude, you can terminate the cooperation." Some fans pointed out sharply: "It took former NBA President Stern 30 years to enter the gate of China, but Morey closed it, and Xiao Hua added a lock three days later."
In 1989, david stern, the former president of NBA, waited in the wind for 40 minutes with a videotape before knocking on the door of CCTV. During the talks, he patiently explained to CCTV leaders what the NBA is, and even sent a free NBA video to Beijing every week. He also invited CCTV’s broadcast team to broadcast the Star Game and the finals live on his own. Because of this, the China market opened its arms and had a close relationship with the NBA.
Over the past 30 years, the NBA has undoubtedly become one of the biggest beneficiaries of the China market. Since Yao Ming joined the Rockets in 2002, the league has increased its audience by 370 million in nine years. The copyright price of NBA China has also been rising all the way, from 7 million yuan in 2010 to 1.5 billion dollars (about 10.7 billion yuan) in 2019 when Tencent won the exclusive rights of digital media.
Statistics show that the copyright revenue of NBA in China is equivalent to 11% of the local revenue. It can be said that in recent years, the NBA has made great strides in economic benefits, which cannot be separated from the support of China fans. The most beneficial team among them is probably the Houston Rockets, because many people pay attention to the NBA, starting with Yao Ming’s joining the Rockets.
With the continuous fermentation of events, many NBA-related activities were cancelled. According to the latest news, the night of NBA fans was cancelled. In addition, it also includes the opening of NBAStyle Zhengda Plaza Store, and the caring public welfare activities in front of the NBA China Tournament.
Even Lakers star James, who just arrived in Shanghai last night, got a "rest time" and didn’t attend Nike’s activities last night. A number of invited artists in China also announced their withdrawal from related activities.
It is reported that Xiao Hua arrived in Shanghai in the early morning of the 9th. He said earlier that he had "direct communication" with Yao Ming, President of chinese basketball association. Yao Ming is "very sad" and "very angry" at present, but he hopes to "finally reconcile" with Yao Ming. However, according to information obtained from NBA staff, Xiao Hua has not arranged any activities at present. (End)