Special feature of 1905 film network Since its release on June 30th, the veteran IP sequel "raiders of the lost ark: Wheel of Destiny" has had a mediocre box office performance, with only 17 million box office receipts after four days of release, and the total box office forecast of all media is less than 100 million.For a classic IP with a history of 42 years, such box office results are really embarrassing.

According to the data, in the audience portrait of raiders of the lost ark: Wheel of Destiny, the audience aged 40+ accounts for as high as 21%. The movie fans who walked into the cinema to watch "raiders of the lost ark: Wheel of Destiny" seemed to be "paying for their feelings".

But in fact, this feeling is not only hidden in the hearts of fans, but also exists in the director’s creation.

In the latest release of raiders of the lost ark: Turntable of Destiny, we can see many details of the first four works, whether it’s the worms crawling all over the protagonist while searching for treasure, the affectionate confession of Indiana Jones and his lover, or the action design of "beating the enemy with one punch". These classic bridges in the previous works are all presented in raiders of the lost ark: Turntable of Destiny.

However, many plots of the previous tribute works are also a double-edged sword. On the one hand, they can satisfy the expectations of Laofen for IP feelings in the cinema, but on the other hand, they will also disappoint the new audience of raiders of the lost ark: Wheel of Destiny.

It’s true that these slightly clumsy plot designs are gradually out of touch with the current film market. When people who don’t know much about raiders of the lost ark: Wheel of Destiny enter the cinema, they expect to see a treasure-winning adventure film under the background of a new era, not just a "tribute film" that reviews the past and relives their feelings.

Although this work has been labeled as "old school" and ""the Chen Dynastyold",but for director James Mangold, he never shy away from aiming the camera lens at" Old Age "in raiders of the lost ark: Wheel of Destiny.

The initial intention of his creation is precisely to tell an old story in an old-fashioned way, so that an old-fashioned hero can bid farewell to this story seriously on the way of pursuing treasure.

The actor who plays Indiana Jones in the movie is 81 years old this year. Compared with 40 years ago, he is no longer a "whip-wielding god of war" in his early forties, and he has gradually retired from the super-popular actor who was active in Hollywood in the past.

When the turntable of time stayed at the 40-year-old debut of raiders of the lost ark: The Turntable of Destiny, the director followed the passage of time and told the story of an 80-year-old "dying hero" with romantic brushstrokes: Indiana Jones was no longer a superhero who saved the heroine in from the mire in his previous work, but an "adventure old man" who was helpless and saved by the hostess; Although Indiana Jones can still climb, ride horses and fight, everything seems a bit clumsy, and Dr. Jones himself spoke indifferently of this clumsiness during this adventure.

These voices of "getting old" pervaded the whole movie, but did not make the audience feel helpless in the face of time.It happens that this self-mockery and this bow to time reflect the director’s values hidden in the story: the real old age is not to surrender to time on the ground, but to take the hand of time and go further and further together.

Heroes can no longer be heroic, and heroes can also be saved by "beauty". Heroes can’t compete with time, but they can walk in time.However, the reason why "raiders of the lost ark: Wheel of Destiny" no longer attracts young audiences is not only the reason of "the old hero", but also deeply related to the "the old theme" of adventure and treasure hunting movies.

In recent years, the development of adventure movies in the domestic and foreign film markets has been weak, and few influential adventure movies have appeared. The movie that was once called "raiders of the lost ark: The Wheel of Destiny" was also released seven years ago.

Adventure and treasure hunt movies were all the rage in the 1980s. For the whole world, the 1980s was a romantic era. At that time, the world was full of unknowns and mysteries, and people wanted to pursue things beyond our knowledge, which also provided social and cultural soil for the vigorous development of adventure and treasure-hunting movies.

In the series of raiders of the lost ark: Wheel of Destiny, there is a story that is interesting: in the first part, Indiana Jones is an archaeological university teacher. When he is in class, the students under the podium are absorbed and fascinated; However, in his latest work "raiders of the lost ark: Wheel of Destiny", he said that no one looked up under the desk in class, and everyone no longer cared about archaeology, but cared about the vast universe and the boundless space.

The team of creators of "raiders of the lost ark: Wheel of Destiny" used this lens to compare and accurately capture the changes of people’s mentality in different times, and also announced the decline of adventure movies from the side.

In today’s era, everyone is looking up, looking forward to the mysterious universe in the deep blue, but less and less looking down at the solid land under their feet. Indiana Jones is just a member of the solid land, and he has always adhered to the initial intention of exploring the land.

From this point of view, the series raiders of the lost ark: Wheel of Destiny has spanned 40 years, and given such an epoch-making work in today’s film market, which has already completed its historical mission, and also handed over an answer sheet with the name of a curtain call for adventure and treasure hunting movies.

However, although the hero is old and the theme is no longer fresh, raiders of the lost ark: Wheel of Destiny is still a film worth going into the cinema and enjoying seriously.

This work inherits the classic and smooth plot trend of the previous work, and tells the ups and downs of adventure films very purely.

At the same time, as one of the top actors in Hollywood, how Harrison Ford plays the role of Indiana Jones as an explorer at the age of 81, and what superb details he will perform, is also worth seeing by the audience.

We have to admit that the golden age of exploration, which was once shining, has gone away from us, but the spirit of never giving up and going forward will never die.

This spirit of exploration also runs through the film raiders of the lost ark: Wheel of Destiny: 40 years ago, Indiana Jones was the embodiment of human exploration spirit; 40 years later, at the age of 81, he is still wearing armor, and on his own adventure, he keeps going forward and never looks back.

Text | Zhenxin Editorial Department Li Xiaonan

Editor | Yang Zhenxin

In late September, 2020, a user of "Anti-pressure Back Pot" of Million Bar told a story in his post that his mother sold her house to raise money because she couldn’t afford the bride price, and her sister who went to high school was not distressed, but also excitedly told the landlord "Brother, our family has money" on WeChat. The post quickly formed a high popularity in the bar, and the screenshots in the article were widely spread in major platforms. Countless netizens were moved and called "broken defense".

This is Baidu Post Bar’s latest outing, and the Chinese Internet has once again seen the powerful cultural creation and communication power of this ancient behemoth in the online community.

But many years ago, the post bar didn’t need this kind of broken circle, it was the biggest circle itself. At that time, half of the online buzzwords came from post bars every year, and their monthly activities accounted for half of the total number of netizens. Time has passed, and the king of the PC era has gradually declined in the era of mobile Internet. The reason is the evolution of the environment and the limitations of the product itself, but more is the blind pursuit and evil thoughts of the product leaders.

Now, it’s old, can you still eat?

The pinnacle of grassroots culture

On December 3, 2003, Baidu Post Bar was officially launched. Some people said that it was inspired by Li Yanhong’s idea of "building an online interest exchange platform with search engines". Others said that when Jun Yu searched the logs, he found that many users were searching for the same keyword, so he conceived to aggregate these people into an interest community.

As soon as it went online, Post Bar became popular because of its simple interface, low speech threshold and unique product form. At that time, Baidu’s main business was search engine, but search only grabbed and presented the existing information on the Internet, but it could not create content itself. The appearance of Post Bar made Baidu have the ability to produce its own content, which made up for the lack of Internet content at that time, and its proportion in Baidu traffic quickly increased from 1% to 11% later.

In 2004, the player Li Yi became popular because of the phrase "I protect the ball like Henry", and was called "Li Yi the Great". Li Yi Bar, the largest bar in Baidu Post Bar named after him, was also established. Later, due to Li Yi’s flamboyant style, more and more black powder poured into Li Yi Bar, and a unique "connotation" culture was formed, that is, various PS pictures, jokes and pranks were used to express their views on social current affairs.

The real rise of Post Bar was in 2005, when the phenomenal talent show "Super Girl" exploded, and fans began to hold a group discussion in their idol bars after the show was broadcast. At that time, there was no Weibo, and fans who had nowhere to go poured into Post Bar, which formed a huge flow. At the beginning of 2005, the number of users of Post Bar exceeded 10 million, and at the end of the year it soared to 30 million, surpassing Sina to become the largest Chinese website in the world.

On June 21st, 2007, a conflict broke out between Li Yi Bar and Chris Lee Bar. A large number of users of Li Yi Bar rushed into Chris Lee Bar to brush posts crazily, which caused Chris Lee Bar to explode more than 2,000 pages of meaningless content, making it paralyzed for a time. In the end, Chris Lee Bar suspended posting, and several bar owners members of Li Yi Bar were withdrawn. This is the first "expedition" of "Diba" and the first explosion in the history of Post Bar.

In the next few years, Li Yiba organized several "expeditions", but unlike the first "fighting" in the circle, most of the later explosions were just. For example, in August 2007, Rainie Yang Bar was exploded because Rainie Yang was suspected of insulting China and Nanjing Massacre martyrs. In May, 2008, some dance troupe players insulted the victims of Wenchuan earthquake, and the dance troupe bar was exploded.

From 2004 to 2010, the post bar at this stage was at its peak, and a large number of netizens from grass roots gathered in different post bars with their interests, producing numerous high-quality posts and settling them down, hence the name "Louvre on the Chinese Internet".

At this time, the post bar is the representative of the grassroots culture of the Internet. In this highly decentralized community where everyone is equal without hierarchy, countless lonely souls have found a sense of belonging. Bar friends are highly creative and enthusiastic, and these online buzzwords, such as diaosi, baifumei, Xi Da Pu Ben, Pipi Shrimp Let’s Go and Ignorance, are all born out of post bar culture.

Li Yanhong once said in an interview: "We just want to do our own thing in a down-to-earth manner and build Baidu into a place that can bring a sense of belonging to netizens." At this time, the post bar was really done.

When the giant slowly falls

No one thought that the infinitely brilliant post bar in the PC era would be "dead" in the era of mobile Internet.

In 2009, "God of Products", Baidu Post Bar and Jun Yu, the father of Baidu Know, left Baidu. In 2010, when Google left China, Baidu quickly ate Google’s market share, and a year later, its market value surpassed Tencent to become the top Internet company in China. Baidu, which has fallen into unprecedented loneliness, urgently needs to tell a new growth story, so it internally puts forward a long-term strategic goal of reaching 100 billion revenue within ten years.

After this strategic goal was put forward, it was widely valued by high-level and investors, and the long-term goal was continuously subdivided into KPI and distributed to various departments. At that time, Post Bar was a typical "traffic, no revenue", coupled with the high server cost due to high user volume and high activity, Baidu hoped that Post Bar could bear more responsibility for growth, and even put forward the slogan "How can it become an independent business unit without revenue?" Everything was in line with KPI. Post bar has thus embarked on its decline.

In the fourth quarter of 2011, the new version of Post Bar was released for public beta, and the bar owners audit system was cancelled when it was originally added to Post Bar, and it became click attention; At the same time, the hierarchy and experience system are introduced, and users can increase their experience value by logging in, posting, replying and other operations, so as to improve the level of posting.

A series of revisions have greatly improved the number and activity of users. However, the product logic of Post Bar is very unique: unlike today’s content products that use subscription system and recommendation algorithm to achieve the effect of "thousands of people and thousands of faces", the post bar pages are sorted according to the latest reply time of posts. Different users enter the same post at the same time and see the same content, which makes the post bar very public, and some stalks are very easy to form explosive points, resulting in great influence and even out of the circle.

However, this model also causes crowding and competition among contents. When many users start posting meaningless posts and pictures for experience, the content quality of the post bar will also decline.

In 2012, with the popularity of mobile Internet, Post Bar officially started its "self-destructive commercialization" process. Baidu requires bar owners, who has no salary, to bear the KPI of user growth and activity, and not to be dismissed or airborne in bar owners; In September, it was officially launched to promote the Post Bar, namely, the advertisement of the headline, the advertisement of the topic list page and the advertisement of the electronic details page. However, the excessive force led to too many advertisements on the page, which further reduced the visibility of the page. Since then, the content quality of Post Bar has been declining, but the overall afterglow still exists. In 2012, the number of netizens in China was 564 million, and the monthly activity of Post Bar was 200 million, accounting for more than one third.

In 2015, Baidu found that the commercialization attempts in recent years did not change the loss situation of Post Bar, so it finally made the worst decision in the history of Post Bar and even Chinese Internet: sell it.

An insider of Baidu once said when recalling this period of history: "Then, some people began to focus on the authority of bar owners. At first, there was a fierce internal argument, saying that this thing could not be sold, but the final outcome was known to everyone. Anyway, there are many internal objections, but let’s take advantage of the word. "

In March 2015, the infamous Baidu partner system was launched. When a merchant becomes a partner of Post Bar, he can have all the rights of bar owners, such as deleting posts, monitoring public opinion and initiating activities in the bar.

Baidu chose the former between interests and morality, which also brought bad consequences to society and Post Bar itself. In January, 2016, the news that "Hemophilia Bar" was sold gradually spread. The original bar owners was removed, and the airborne bar owners paid for the right to operate. A place where patients gathered for warmth for nearly ten years became a victim of over-commercialization. Later, netizens found that many medical-related post bars were sold by Baidu. Coupled with the Wei Zexi incident that occurred in the same year, the public image of Baidu and Post Bar plummeted and has not recovered yet. The Baidu partner system was also cancelled after the incident.

A series of events in 2016 marked the decline of Baidu and Post Bar, and since then Post Bar has never recovered. Later, with the admission of the regulatory authorities, Post Bar strengthened its internal audit management. In 2019, Post Bar officially banned all posts before 2017 on the grounds of "data system upgrade", and some of them were unsealed after a period of time, but some early posts that had settled down were deleted.

In March 2015, an organization gave data: the user activity of Post Bar is 1.8 times that of Weibo, and the number of monthly users is 300 million, exceeding Twitter; By February 2019, its monthly activity was only 46.08 million. One year later, this figure became 37.43 million, ranking 101 on the APP list. Post Bar completely lost its former glory.

Does Baidu still have a choice?

The direct reason for the decline of Post Bar lies in its extremely failed commercialization, but the root cause of commercialization failure is not only the deviation of Baidu’s values, but also the limitations of Post Bar itself. To be precise, the product form of Post Bar determines that it must face many difficulties in the process of commercialization.

There are two types of social interaction, one based on "relationship" and the other based on "theme". The core of the former lies in the construction of interpersonal relationship, and WeChat and Momo are typical products. The core of the latter is to gather a group of people who are interested in this topic by relying on the "theme", so as to generate communication and form interpersonal relationships. Post Bar is the leader of this kind of products.

When the recommendation algorithm continues to push the highly homogeneous information flow named "thousands of people and thousands of faces", Post Bar is truly "interest-centered". Any niche hobby can find its own gathering place and partner in Post Bar, and most users in the bar have a certain understanding of the theme, so it is very easy for anyone to get informative feedback when speaking in the bar. This product mechanism makes Post Bar have extremely strong content creation ability and high activity, and at the same time, it also produces a culture of absolute equality and high decentralization.

However, although this cultural atmosphere is conducive to content production, it is not conducive to product commercialization. Because a high degree of equality and decentralization means scattered traffic, it is difficult for KOL and professional content creators to stand out from ordinary users and get a lot of attention. Weibo, bilibili, Xiaohongshu and other content communities have a group of "big V" who rely on their own content to attract fans, and finally turn it into cash and undertake the commercialization function of the community. Advertisers and brands can easily carry out marketing activities by relying on them.

However, in Post Bar, high-level users and bar managers do not have much higher traffic and trust value than ordinary users. Coupled with the unique sorting mechanism by response time, brands and advertisers can hardly find a "central node" that can directly reach a large number of target users or provide trust endorsement.

Even if a commercial promotion post is specially opened, it is difficult to attract traffic and heat, and it will soon be buried in the information flow. What’s more, there are a large number of knowledgeable users in the bar, and they can see at a glance whether the promoted products are good or not. It is not a problem to spray inferior products for hundreds of floors in minutes. All these make the commercialization of Post Bar extremely difficult.

But does Baidu really have no choice?

The difficulty in realizing the content community has always been a long-standing problem in the Internet field. The unique product mechanism and community atmosphere of Post Bar make it more difficult to commercialize than ordinary content products by several factors, but does Baidu have no other choice but to sell it? I’m afraid not.

First of all, the traffic of Post Bar itself is large enough, and the aggregation logic based on interest also makes many Post Bar have a very active second-hand trading market. Baidu may refer to the model of Aauto Quicker and salted fish to establish an official trading platform to draw as the income base; Or social interest itself has a lot of imagination. When major dating apps are racking their brains to match users with the same interests, Post Bar has long had a unique advantage in this respect.

Furthermore, even if Post Bar is really unprofitable, it is of great strategic significance to Baidu. If Post Bar is not dead, Baidu will have a traffic treasure on a par with Weibo and bilibili, which will have a great synergy with other businesses, at the very least, it will not create a "hundred number" that it can’t afford.

Selling it is the last choice, because in the long run, the negative effect of selling it is far greater than the positive significance.

The current post bar is in a very embarrassing situation-it is a product with hope but no future.

Although the Post Bar has declined, the skinny camel is bigger than the horse. It still has a monthly life of tens of millions, a large number of high-quality content and old users scattered in every corner of the Internet. The incident of "Our family is rich" also proves that its powerful stalk-making ability is still there. If we can make some innovations, it may not be hopeless.

However, Post Bar, which hasn’t brought much revenue, has become a marginal business in all in AI and Baidu with smart cars. It doesn’t have much resources to make changes related to the underlying architecture, and it can only be like an old warrior. He died slowly and painfully in the corner alone.

The history of the rise and fall of Baidu Post Bar is worthy of reflection by all content platforms, to think about how to find a balance between user experience, content quality and commercialization, to understand the social responsibility that C-end products must bear due to their natural social attributes, and to reflect on the disastrous consequences when KPI becomes the only goal.

In 2016, an insider of Baidu once said after the hemophilia bar incident: "It’s not too late for Baidu to mend today, and even posting it is not necessarily a bad thing for Baidu. Tencent in that year was also openly written on the cover by an Internet magazine, which led to later reflection and Tencent’s open platform, and today’s Tencent."

It’s not too late to mend after it’s too late, but it depends on whether Baidu cares about the life or death of that sheep.

* References:

"A vivid history of the decline of post bars", nine commandments of pigs

Why has Baidu Post Bar become a "hidden corner" of the Internet? ",Leng Sizhen

"In addition to straight men, who still misses the post bar? ",alphabetical list

You don’t know the development history of "Post Bar", Lan Xi.

Listening to insiders reveal the realization of Baidu Post Bar, three lessons.

Talent-oriented is the great cause of a thousand years. General Secretary of the Supreme Leader emphasized that the Chinese dream of realizing the great rejuvenation of the Chinese nation must be used by gathering talents from all over the world. As a western frontier ethnic area, Guangxi should, in accordance with the new mission entrusted by the central authorities, achieve the goal of "two constructions" of building a well-off society in an all-round way in synchronization with the whole country and building a new strategic fulcrum for the opening up and development of southwest central and southern regions. What needs to be paid most attention to is people, the most active factor in productivity, the most important thing to gather is the wisdom and strength of outstanding talents from all sides, and the most reliable thing is the huge "talent bonus" hidden among the 52 million people of all ethnic groups in the region. Strengthening Guangxi with talents is an important strategy for Guangxi’s leapfrog development. We should conscientiously study and implement the spirit of a series of important instructions of the Supreme Leader’s General Secretary on talent work, do a good job of "emancipating the mind and gathering talents" with an open mind, reform measures and development orientation, and accelerate the formation of a vivid situation in which talents come forth in large numbers, generate is energetic and the cause is prosperous.

Guided by further emancipating the mind, we will strive to enhance the vitality of open cooperation and gathering talents. In recent years, with the deepening of the strategy of strengthening Guangxi with talents, the whole region has paid more and more attention to talents and talent work, and the scientific concept of talents has become increasingly popular. However, there are still many old and rigid ideas in practical work, which seriously restricts the development of talents in the region. In recent years, taking emancipating the mind as the premise, we have seized the major historical opportunities such as comprehensively deepening reform, building the 21st Century Maritime Silk Road, and building an upgraded version of the China-ASEAN Free Trade Area. Relying on the frontier advantages of facing ASEAN and connecting Guangdong, Hong Kong and Macao, we have taken the initiative to connect the central units with the developed provinces in the east, hired academicians’ consultants, hired high-end talents such as Bagui scholars, promoted post-employment training in central organs, enterprises and universities, and recruited young crop talents in "985" universities. Talent training needs a cycle. It is our long-term strategic choice to further emancipate our minds and take the initiative to go out and introduce. We should vigorously carry forward the spirit of openness and tolerance in Guangxi, establish a win-win concept of openness and cooperation, and introduce and develop talents regardless of location or status. Actively integrate into the global and regional talent flow allocation, and deepen the talent exchange linkage in China-ASEAN multilateral cooperation, domestic strategic cooperation between schools and regions, and regional cooperation between Guangxi, Guangdong, Guangxi, Hong Kong, Guangxi and Taiwan. Continue to broaden channels, and attract talents by means of open selection, exchange and attachment, directional selection, project cooperation and intellectual consultation.Explore innovative methods such as team introduction, special introduction, transfer of talent savings, and joint branch schools to attract talents from all sides to the maximum extent and gather strong kinetic energy to accelerate development.

Focusing on breaking down institutional and institutional obstacles, we will continue to optimize the policy environment for making good use of living talents. Compared with developed regions, the gap in talent work in Guangxi is not only reflected in quantity and quality, but also in policies and mechanisms. General Secretary of the Supreme Leader pointed out that to make good use of living talents, we must establish a more flexible talent management mechanism and implement a more open talent policy.

We should correctly handle the relationship between the party’s management of talents and the market’s allocation of human resources, respect the law of talent growth, and manage talents according to law, grasp the top-level design of policy innovation, give play to the decisive role of the market in resource allocation, give play to the main role of employers, and fully mobilize their enthusiasm and initiative. Adhere to the problem orientation, proceed from the reality of Guangxi, break down the system barriers and identity boundaries, make the mobile allocation mechanism turn, and make the talents in and out of the region and the incremental stocks available to us. Deepen the reform of distribution, break the inertia of seniority and quick success, establish a scientific incentive mechanism, and let innovation and knowledge contribution be respected and recognized by the society. Innovate management methods, break the tendency of administration and "official standard", build a support mechanism, and make concentrated research and undivided attention become the value choice of professionals. Pay attention to the guidance of classification and classification, and determine the focus of talent reform according to the regional functional orientation. The Beibu Gulf Economic Zone focuses on promoting the construction of a pilot zone for talent reform facing ASEAN and Pan-Beibu Gulf cooperation, the Xijiang Economic Belt focuses on exploring policies and measures for regional talent cooperation around undertaking industrial transfer in the eastern region, and the resource-rich area in western Guangxi focuses on establishing a long-term mechanism for the smooth flow of talents to difficult areas and posts. Encourage key parks and key employers to take policy innovation as the guide, build a number of demonstration sites for the priority development of talents, and activate the "one pool of spring water" for the development of talents in the whole region.

Taking strengthening the construction of platform projects as the starting point, we will fully explore the potential of talent service development and value realization. In the last ten years, relying on key industries, major projects and important innovation platforms in the whole region, we have successively built 50 autonomous regions’ talent highlands, adopted special mechanisms and policies, flexibly supported outstanding talents inside and outside the region to form teams and overcome difficulties, and focused on breaking through a number of key technical problems that have a significant impact on economic and social development, directly promoting construction machinery, mini-cars, diesel power, sugar silkworm and other fields to occupy a dominant position in the country. At present, in order to achieve the goal of "two constructions", Guangxi is stepping up the implementation of the "dual-core drive" strategy of Beibu Gulf Economic Zone and Xijiang Economic Belt, focusing on strengthening the six supporting systems of transportation, industry, finance, opening up, towns and ecology, and has made special arrangements for key areas such as industry, tourism, non-public economy, education and poverty alleviation. In accordance with the requirements of the deep integration of talent career and economic and social development, we should grasp projects and build platforms, and combine the development of talent resources with the development of advanced productive forces and the completion of the task of reform and development, so that development can be motivated and talents can start. We will closely follow the industrial structure to optimize the distribution of talents. According to the needs of the transformation and upgrading of traditional industries, the transfer of eastern industries and the development of strategic leading industries, based on the resource endowment and the cultivation of advantageous industries in Guangxi, we will vigorously carry out applied research and transformation of achievements, and guide more useful and useful talents to gather in the main battlefield of economic construction. Closely follow the project construction, give full play to the effectiveness of talents, and promote the combination of attracting investment and attracting talents.When introducing projects, we should pay attention to introducing management team and R&D force, and when introducing talents, we should pay attention to exploring and incubating projects, so as to realize the benign interaction between project construction and talent development. Closely follow the platform to help talents achieve their careers, focus on improving the carrying capacity of top-notch talents, focus on building a number of first-class platforms that occupy the commanding heights and enjoy the right to speak, and open up more room for development for outstanding talents. Vigorously improve the training chain and growth steps of all kinds of talents at all levels, focus on supporting the most creative youth, the initial stage of business start-up, and the crucial stage of innovation research, so that all innovation and entrepreneurship activities can compete with generate’s vitality and achieve practical results.

　　In the spring of 2023, the two national conferences will be held soon, and the world’s eyes will focus on China — —

　　At this moment, the pace of China’s economic stabilization and recovery is accelerating. All localities and departments are working hard, and people’s confidence in economic development is more firm.

　　This confidence stems from the blueprint, and the convening of the party’s 20 th National Congress of Victory blew the horn of the times for a new journey of endeavor;

　　This confidence comes from the mainstay. Under the leadership of the CPC Central Committee with the Supreme Leader as the core, the whole party and the people of all ethnic groups across the country are United and forge ahead, and China’s economic ship is sailing forward through the wind and waves.

　　On the eve of the National People’s Congress and the National People’s Congress, Xinhua News Agency interviewed the deputies to the new National People’s Congress and Committee member Chinese People’s Political Consultative Conference, and felt the confidence of China’s economic development from ten dimensions.

　　Super-large-scale market: great potential

　　With the arrival of the last batch of Chilean cherries "charter boat" this year, Dalian Port’s direct flight to South America "Cherry Express" recently closed, and the cumulative import volume increased by 1.5 times year-on-year.

　　In Chile, 20,000 kilometers away, the planting area of cherries has increased by about four times since 2011, and 90% of the output has been exported to China. In order to sell more cherries to China, some people began to plant them near Patagonia Plateau, while others sought opportunities in the northern desert.

　　Small cherries are a microcosm of China’s big market affecting the domestic and international double cycle.

　　With a population of over 1.4 billion and a middle-income group of over 400 million, by 2030, the cumulative import volume of commodities is expected to exceed 22 trillion US dollars, and China is undoubtedly the largest market with the greatest potential in the world. The middle-income group will exceed 800 million in the next 15 years, which will promote the continuous development of the ultra-large-scale market.

　　In 2022, under the severe impact of the epidemic, China remained the second largest consumer market and the largest online retail market in the world with the total retail sales of social consumer goods of 44 trillion yuan, and became the second largest import market in the world for the 14th consecutive year.

　　"Every 1% increase in household consumption can drive GDP growth by about 0.5 percentage points." Deputy Huang Maoxing, vice president of Fujian Academy of Social Sciences, prepared relevant suggestions, proposing to expand domestic demand from accelerating consumption upgrading and cultivating new growth poles of regional consumption.

　　"Promoting economic recovery and sustained and healthy development mainly depends on consumption, so that consumption can be restored as soon as possible to become the main driving force for economic growth." Deputy Xu Hongcai, Vice Minister of Finance, said that China will enhance consumer confidence and release consumption potential from three aspects: increasing residents’ income through multiple channels, increasing the supply of marketable goods, and promoting smooth sales channels and logistics.

　　At the end of 2022, the Outline of the Strategic Plan for Expanding Domestic Demand (2022-2035) issued by the Central Committee of the Communist Party of China and the State Council was released, which defined the medium-and long-term goals, accelerated the cultivation of a complete domestic demand system, promoted the formation of a strong domestic market, and supported the smooth domestic economic cycle.

　　Member Bai Zhongen, Dean of Tsinghua University Institute of Economics and Management, said that a strong domestic market is an important support for China’s economic growth potential. Growing investment and consumer demand provide fertile ground for innovation and promote industrial upgrading.

　　Made in a big country: lay a solid foundation for high-quality development

　　The international market share of China shipbuilding industry remains the first in the world!

　　In 2022, China’s shipbuilding completion, new orders received and hand-held orders accounted for 47.3%, 55.2% and 49% of the global total, respectively. Among them, 12 new orders for ship types rank first in the world.

　　The real economy is an important pillar of the country’s prosperity. The deeper the foundation, the more solid the pace of development.

　　China is the only country in the world with all the industrial categories in the United Nations industrial classification, and the output of more than 220 industrial products ranks first in the world. In 2022, the total industrial added value exceeded 40 trillion yuan, accounting for 33.2% of GDP.

　　Deputy Zhang Li, president of China Electronic Information Industry Development Research Institute, said that China has basically formed a manufacturing system with large scale, complete system and strong competitiveness, which has forged hard strength for China’s economy to cope with risk challenges.

　　At present, the global industrial structure and layout are deeply adjusted to create a complete and resilient industrial chain supply chain. China regards the construction of a modern industrial system as the most critical "winner".

　　At the beginning of the new year, the export of new energy vehicles maintained a strong momentum. "Relying on the support of the complete supply chain industry chain, China’s new energy vehicles continue to seize opportunities and become a new advantage in China’s economic competition under economic pressure." Committee member Zhang Xinghai, Chairman of Sailisi Group, said.

　　Focus on cultivating and expanding emerging industries, and constantly enrich and expand new application scenarios in key areas such as artificial intelligence and intelligent networked vehicles; In order to upgrade traditional industries, vigorously promote technological transformation and equipment renewal; Focus on strengthening advantageous industries and consolidate and enhance the advantages of the whole industrial chain … … Power conversion is taking a solid step.

　　In 2022, China’s integrated circuit industry sales exceeded one trillion yuan, with a compound growth rate of 19% in the past decade.

　　Deputy Jiang Bin, chairman of Goer Co., Ltd. said that the industrial base is the foundation for the development of manufacturing industry. At present, it is necessary to give full play to the advantages of new national system and super-large-scale market, effectively solve the technical problem of "sticking neck" and continuously improve the core competitiveness of manufacturing industry.

　　After decades of hard work in the field of medical devices, Zhang Haijun, the chairman of Shandong Baiduoan Medical Devices Co., Ltd., knows the importance of core technologies: "We are speeding up the intervention in key technologies such as medicine, and only by taking the road of specialization and innovation can we become high-end devices ‘ Made in China ’ Contribute. "

　　Great Power Project: Tamping the Chassis of Modernization

　　The progress bar of engineering construction in big countries is constantly refreshed — —

　　The first starting project of the follow-up project of South-to-North Water Transfer Project — — The project of diverting water from the Yangtze River to fill the Han River officially entered the construction stage of the main tunnel;

　　The East-West Computing Project has been fully launched for one year, and the pattern of a national computing power network and a game of chess coordinated by East and West has been accelerated … …

　　A modern country must have a modern infrastructure system.

　　On April 26th, 2022, General Secretary of the Supreme Leader presided over the 11th meeting of the Central Financial and Economic Committee, studied the issue of comprehensively strengthening infrastructure construction, and proposed to build a modern infrastructure system to lay a solid foundation for building a socialist modern country in an all-round way.

　　"From the perspective of per capita infrastructure capital stock, China is only 20% to 30% of developed countries, and the demand for infrastructure construction is still very large." Zhao Chenxi, deputy director of the National Development and Reform Commission, said.

　　Infrastructure construction has obvious "multiplier effect", and an infrastructure investment can bring several times the total social demand and national income.

　　Looking back on the extraordinary ten years, the Hong Kong-Zhuhai-Macao Bridge was completed and opened to traffic, the Baihetan Hydropower Station was put into operation in an all-round way, and the world’s largest network of charging facilities was built. The expressway mileage is 177,000 kilometers, the high-speed rail mileage is 42,000 kilometers, the world’s top ten super ports have seven seats, and there are 254 civil certification airports. The world’s largest optical fiber network has been built, and more than 2.3 million 5G base stations have been built and opened … … A number of major infrastructure facilities have been built, becoming pioneers in modernization.

　　Member Huang Qunhui, director of the Institute of Economics of the Chinese Academy of Social Sciences, said that new infrastructure is the infrastructure supporting new industrialization, new urbanization and modern economic system. Promoting the construction of new infrastructure is conducive to supporting economic growth, promoting economic upgrading and improving the quality and level of economic cycle.

　　During the "Fourteenth Five-Year Plan" period, China will accelerate the large-scale deployment of 5G networks, and the user penetration rate will increase to 56%; Build a modern comprehensive transportation system and add more than 30 civil transportation airports; Promote the energy revolution, and the proportion of non-fossil energy in total energy consumption will increase to about 20%; Implement flood control and upgrading projects, strengthen the protection and restoration of water conservation areas, and promote the construction of the follow-up project of the East Middle Route of South-to-North Water Transfer Project … …

　　"Accelerate the construction of a modern infrastructure system and lay a solid foundation for the sustained and healthy economic and social development of China." Member Wang Tongzhou, Chairman of China Communications Group, said.

　　Hundreds of millions of market players: gathering and developing powerful kinetic energy

　　After returning to the expansion range in January, the manufacturing purchasing managers index continued to rise in February; In January, the new credit was 4.9 trillion yuan, a record high in a single month; The development index of small and medium-sized enterprises has stopped falling and rebounded … …

　　Since the beginning of the year, with the epidemic prevention and control entering a new stage, market confidence has accelerated and the vitality of various market players has been gradually released.

　　"The market is picking up. We must speed up the integration and optimization of the local agricultural product industry chain and bring more and better agricultural products to the market." Deputy Huang Xiufen, Chairman of Guangdong Yabei Agricultural Products Co., Ltd. said.

　　Statistics from the General Administration of Market Supervision show that as of January 2023, there were 170 million market players in China, including 114 million registered individual industrial and commercial households nationwide, accounting for about two-thirds of the total market players and driving nearly 300 million people to obtain employment.

　　China is continuing to optimize the business environment, increase relief efforts, and help small and medium-sized enterprises to grow steadily, adjust their structure and strengthen their capabilities; Build a high-level socialist market economic system, improve the basic systems of market economy such as property rights protection, market access, fair competition and social credit, and earnestly implement the "two unshakable" … …

　　Zhang Junkuo, former deputy director of the State Council Development Research Center, said that the business environment should be continuously optimized so that various market players can not only seize opportunities, but also turn crises into opportunities and achieve better development.

　　The key to promoting the overall economic operation is to strengthen innovation.

　　According to the preliminary calculation of the National Bureau of Statistics, in 2022, the investment in R&D in China broke the 3 trillion yuan mark for the first time. Enterprise R&D investment accounts for more than 75% of the total social R&D investment. By the end of 2022, there were 355,000 domestic enterprises with valid invention patents, and 2.324 million were valid invention patents, a year-on-year increase of 21.8%.

　　"Change and innovation, every wall is a door." After nearly 40 years of entrepreneurship, we have developed a small family workshop-style factory into an international company with revenue exceeding 100 billion yuan. Member Nan Cunhui, chairman of Zhengtai Group, was deeply touched. "As a private entrepreneur, we should carry forward the entrepreneurial spirit, constantly enhance the sense of responsibility and mission of entrepreneurship, innovation and creation, and strive hard to build a new development pattern in the new era."

　　From "Demographic Dividend" to "Talent Dividend": Providing Key Support for Modernization

　　Before going to Beijing to attend the two sessions of the National People’s Congress, Yang Denghui, a deputy to the National People’s Congress after 1995 and a teacher of Guangdong College of Mechanical Technicians, was still taking the time to coach the students: "The key to modernization lies in people. In addition to scientific research talents, it also needs a large number of highly skilled talents to support it, and it is necessary to increase investment in technical education and personnel training. "

　　"The labor force factor is the key factor that determines the long-term trend of the economy. It refers to the number of people who have labor skills and can participate in social and economic activities. Its potential depends on health and education. These two conditions are available in China." Li Daokui, a professor at Tsinghua University, thinks.

　　From the perspective of talent scale — — China has a working-age population of 880 million, exceeding the total working-age population of all developed countries in the world; With a total of 220 million people, it is the largest and most complete talent resource country in the world, and the total number of R&D personnel ranks first in the world.

　　From the perspective of talent quality — — The average age of China’s population is 38.8 years old, the population receiving higher education reaches 240 million, and the average years of education of the newly added labor force reaches 13.8 years. Every year, hundreds of millions of employees receive diversified training, and the quality structure of the labor force has undergone major changes.

　　From the perspective of talent efficiency — — China ranks first in the world in the number of SCI papers published and the effective amount of invention patents. The number of highly cited papers continues to climb to the second place in the world.

　　"The contribution of a scientific and technological innovation talent to economic and social development is more than four times that of the general labor force on average. Talent competition has become one of the core elements of comprehensive national strength competition. " Sun Rui, a researcher at China Institute of Personnel Science, said.

　　China is in a critical period from "Made in China" to "Created in China", from relying on a large number of low-cost labor inputs to technical factors to promote economic growth.

　　"Improve the quality of personnel training in an all-round way and strive to bring up top-notch innovative talents, ‘ Demographic dividend ’ Will be upgraded to ‘ Talent bonus ’ It will provide lasting impetus for China’s economy to maintain medium and high-speed growth and achieve high-quality development. " Sun Rui said.

　　Self-reliance and Self-improvement in Science and Technology: Seeking a New Competitive Advantage for Powerful Countries

　　In the past three years, China CNOOC Hainan Branch Lingshui — Representatives of Lei Yafei, a senior engineer of Yacheng Operation Company, are all accompanying the "Deep Sea No.1" gas field. "In the process of construction, we will concentrate on tackling key problems, initially build a complete set of deep-water gas field operation and maintenance system, and propose three world-class innovations and 13 domestic pioneering technologies." Deputy Lei Yafei said.

　　Since the 18th National Congress of the Communist Party of China, China has adhered to the core position of innovation in the overall situation of modernization, driven development by innovation, and comprehensively shaped new development advantages.

　　In 2022, China’s ranking in the global innovation index rose to the 11th place, which has been steadily improving for ten consecutive years; 21 regions have entered the top 100 global science and technology clusters.

　　Bloomberg commented that China has been focusing on achieving higher quality growth through technological innovation and industrial upgrading in recent ten years, and these high-tech fields are creating more and higher value for China’s economy.

　　According to the Party’s deployment in Report to the 20th CPC National Congress, the ability of self-reliance and self-improvement in science and technology will be significantly improved in the next five years. By 2035, we will achieve high-level scientific and technological self-reliance and enter the forefront of innovative countries.

　　To win the first opportunity and advantage, we must seize the powerful engine of innovation.

　　On February 21st, when General Secretary of the Supreme Leader held the third collective study on strengthening basic research in the Political Bureau of the Communist Party of China (CPC) Central Committee, he stressed that party committees and governments at all levels should put strengthening basic research on the important agenda of scientific and technological work, strengthen overall coordination, increase policy support, and promote the high-quality development of basic research.

　　The data shows that in 2022, the proportion of basic research funds to R&D funds in China is 6.32%, which has been stable above 6% for four consecutive years.

　　The construction of national laboratories and the reorganization of national key laboratories were accelerated, and the construction of basic discipline research center was started … … Provide inexhaustible kinetic energy for consolidating the foundation of self-reliance and self-improvement of science and technology.

　　At this year’s National People’s Congress, Sun Dongming, a researcher at the Institute of Metals, Chinese Academy of Sciences, is going to put forward a proposal on opening up the "last mile" of the industrial chain of scientific and technological innovation: "Accelerate the process of localization and self-control of key core technologies and realize the integrated development of innovation chain, industrial chain and market chain."

　　Coordinated development of urban and rural areas: broadening new development space

　　In 2022, under the complicated and severe domestic and international situation, China’s economy pushed forward, and the high-quality development of regional economy played a key role.

　　The economic aggregate of Beijing, Tianjin and Hebei has exceeded 10 trillion yuan, the economic aggregate of nine cities in mainland Guangdong-Hong Kong-Macao Greater Bay Area has exceeded 10 trillion yuan, and the economic aggregate of three provinces and one city in the Yangtze River Delta has exceeded 29 trillion yuan — — The economic aggregate of the three major urban agglomerations accounts for more than 40% of the national total, and it has become a veritable economic ballast stone, a high-quality development power source and a reform experimental field.

　　The vast urban and rural areas provide huge development space and room for maneuver for China’s economic development. In 2022, affected by unexpected factors such as epidemic situation, China’s economy grew by 3% year-on-year. Among the 10 provinces with GDP growth rate above 4%, the western provinces have 6 seats and the central provinces have 3 seats. While the eastern provinces have been slowed down by the impact of external demand, the central and western regions have played a key role in stabilizing and ensuring the chain and ensuring the security of food and energy supply.

　　Deputy Cai Jiming, director of Tsinghua University Political Economy Research Center, said that to solve the problem of insufficient development imbalance, an important aspect is to promote regional coordinated development and urban-rural integration development, and promote the free flow of resource elements between urban and rural areas and between regions, which will release huge potential and space for China’s economic development.

　　The coordinated development of Beijing-Tianjin-Hebei, the development of the Yangtze River Economic Belt, the construction of Guangdong-Hong Kong-Macao Greater Bay Area, the regional integration development of the Yangtze River Delta, the ecological protection and high-quality development of the Yellow River basin … … Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has planned new ideas for regional coordinated development, opened up deep space for high-quality development with major regional strategies, promoted new urbanization with people as the core, comprehensively promoted rural revitalization and coordinated urban and rural development, and provided powerful impetus for China’s economy.

　　From 2012 to 2022, the urbanization rate of permanent residents in China increased from 53.1% to 65.22%, and the per capita disposable income ratio of urban and rural residents decreased from 2.88∶1 to 2.45∶1. The per capita disposable income ratio of residents in the eastern, northeastern, central and western regions decreased from 1.7, 1.29 and 1.1 in 2013 to 1.63, 1.11 and 1.07 in 2021 respectively.

　　Zhang Yan, director of the Fourth Research Department of the Supreme Leader’s Economic Thought Research Center, said that under the national "one chess game" layout, promoting different regions and regions to take the road of differentiated and high-quality development will provide a broad space for the construction of a new development pattern and a regional dynamic support with multi-gradient growth, diversified development and strong toughness.

　　Green water and green mountains: opening up a new realm of sustainable development

　　Incorporate the construction of ecological civilization into the overall layout of "Five in One", write "Lucid waters and lush mountains are invaluable assets" into the report of the 19th National Congress of the Communist Party of China and party constitution, and protect the ecological environment with the strictest system and the strictest rule of law … … Since the 18th National Congress of the Communist Party of China, the construction of beautiful China has been pushed forward continuously.

　　In the past 10 years, China has supported an average economic growth of 6.6% with an average annual growth rate of 3% in energy consumption, making it one of the countries with the fastest reduction in energy consumption intensity in the world. China has exceeded the target of reducing carbon emission intensity by 40% to 45% by 2020, and reduced carbon dioxide emissions by 5.8 billion tons, building the largest carbon market and clean power generation system in the world.

　　Strive to achieve peak carbon dioxide emissions by 2030 and carbon neutrality by 2060, which is a major strategic decision made by the CPC Central Committee based on the situation and the national conditions, and a solemn commitment of China.

　　"Implement ‘ Double carbon ’ The goal and pressure challenge are enormous, but it will also promote the comprehensive green transformation of economic and social development. " Deputy Hong Hupeng, Mayor of Huzhou City, Zhejiang Province, said.

　　This is a revolutionary change in the mode of production.

　　In 2023, it is planned to invest 150 billion yuan, up 31.2% year-on-year, and the investment in new energy infrastructure accounts for 71% of the investment plan & hellip; … Talking about the company’s green development goal this year, Chairman Kong Ngai of china huadian is full of confidence: "Green investment will provide a strong impetus for high-quality development."

　　This is an all-round upgrade of lifestyle.

　　All-round conservation and recycling, the ancient wisdom of "harmony between man and nature" has given new vitality, and new science and technology, new lifestyles and new values have set off a new green upsurge. Hundreds of millions of people are beneficiaries of green development and builders of ecological civilization.

　　Constructing a new development pattern: grasping the initiative of development

　　On January 31, 2023, General Secretary of the Supreme Leader emphasized in the second collective study in the Political Bureau of the Communist Party of China (CPC) Central Committee that accelerating the construction of a new development pattern is a strategic decision based on achieving the goal of the second century, overall development and security, and a strategic deployment to grasp the initiative of future development.

　　Based on oneself and self-reliance, this is the first move to judge the situation and grasp the initiative of development.

　　On February 10th, the No.5 test plane of domestic large aircraft C919 took off from Shanghai Pudong International Airport with full passengers to Ezhou, Hubei, Taiyuan, Shanxi and other places, and successfully completed the full passenger verification flight.

　　By the end of 2022, the global order for C919 has reached 1,035. Deputy Zhou Xinmin, vice chairman and general manager of China Commercial Aircraft Co., Ltd. said that the strong domestic market provides strong support for the industrialization, scale and serialization of domestic aircraft. The development and operation of domestic commercial aircraft models such as C919 will promote the upgrading of China aviation manufacturing industry chain as a whole.

　　Demand pulls supply, and supply creates demand, smoothing the economic cycle and providing support for building a new development pattern.

　　According to the relevant deployment, China is accelerating the urbanization construction with the county as an important carrier, injecting new impetus into the strong domestic market; Construct a "four horizontal and five vertical, two along and ten corridors" logistics channel, and get through the blood circulation … …

　　"Better tap the potential of domestic demand, the development potential of domestic industrial chain supply chain and the potential of participating in leading international circulation, improve the ability of independent and controllable economic development, improve the quality and efficiency of domestic circulation, and enhance China’s position in international circulation." Member Wang Changlin, president of China Macroeconomic Research Institute, said.

　　Opening up to the outside world at a high level is a key measure to shape new advantages in participating in international cooperation and competition.

　　In the first month of the new year, the actually used foreign capital in China was 127.69 billion yuan, up 14.5% year-on-year.

　　The construction of Hainan Free Trade Port has been accelerated, the implementation of the free trade pilot zone has been promoted, and all parties have continued to create a market-oriented, rule-of-law and international first-class business environment … …

　　Attract global resource elements with the domestic big cycle, steadily expand institutional openness such as rules, regulations, management and standards, accelerate the construction of a new open economic system at a higher level, and promote the smooth connection between domestic and international double cycles.

　　On January 25th, the United Nations predicted that China’s economic growth rate would reach 4.8% against the background that the world economic growth rate would drop to 1.9% in 2023. On January 30th, the International Monetary Fund sharply raised its economic growth forecast for China this year to 5.2%.

　　"The development of China is very likely to become the most important factor to promote global economic growth in 2023." Georgieva, managing director of the International Monetary Fund, said.

　　Deepening reform in an all-round way: transforming institutional advantages into governance efficiency

　　From February 26th to 28th, the Second Plenary Session of the 20th CPC Central Committee was held in Beijing. The plenary session deliberated and adopted the Plan for the Reform of Party and State Institutions.

　　Facing the new situation and new tasks, adjusting and optimizing the institutional setup and functional allocation of the party and the state will continue to promote the modernization of the national governance system and governance capacity and create a new situation of development with new achievements in reform.

　　Reform and opening up is a key measure to determine the future and destiny of contemporary China, a strong driving force to promote the development and progress of China for more than 40 years, and a source of vitality for the high-quality development of China.

　　After being re-elected as a deputy to the Fourth National People’s Congress and making suggestions for deepening the reform of the registration system for four consecutive years, Fan Yun, the chairman of Shanghai Fushen Evaluation Consulting Group, was deeply touched by the word reform: "The more severe and complicated the situation, the more we must unswervingly deepen the reform and use institutional advantages to deal with risk challenges."

　　Report to the 20th CPC National Congress of the Communist Party of China clearly put forward that we should deepen reform and innovation, unswervingly expand opening-up, focus on breaking down deep-seated institutional and institutional obstacles, constantly highlight the institutional advantages of Socialism with Chinese characteristics, constantly enhance the motivation and vitality of socialist modernization, and better transform China’s institutional advantages into the effectiveness of state governance.

　　To start a new journey of building a socialist modern country in an all-round way and March towards the goal of the second century, the fundamental driving force is still to comprehensively deepen reform.

　　"Constantly break the blocking points and blocking points that block the economic cycle, and constantly boost the development confidence of various market players through reform." Member Decai Yang, director of the Institute of Private Economy of Nanjing University, said.

　　Only reformers advance, only innovators are strong, and only those who reform and innovate win.

　　At the beginning of the Year of the Rabbit, Shanghai, Hebei, Zhejiang and other places focused on optimizing the business environment, blocking points and breaking difficulties; Full implementation of the stock issuance registration system will open up a broader space for the development of the capital market … … The reform measures promoted one by one have accumulated new strength for the modernization journey.

　　On October 23, 2022, General Secretary of the Supreme Leader pointed out when meeting with Chinese and foreign journalists at the 20th CPC The Politburo Standing Committee (PSC): "After more than 40 years of unremitting efforts in reform and opening up, we have created two miracles: rapid economic development and long-term social stability. Now, China has strong economic resilience, sufficient potential and wide room for manoeuvre, and the long-term positive fundamentals will not change. "

　　The new journey is an expedition full of glory and dreams. Deeply understand the decisive significance of "two establishments", resolutely implement "two maintenances", base on the new development stage, implement the new development concept, build a new development pattern, promote high-quality development and solidly promote Chinese modernization, which is an inexhaustible source of China’s confidence.

　　Text reporters: An Bei, Jiang Lin, Fan Xi, Ruta, Zhang Xinxin.

　　In the future, if a medical and beauty institution comes up with a product that is not a class III medical device and sells it to you as a "water needle", then this institution can directly pull the black. The Beijing Youth Daily reporter learned that National Medical Products Administration issued a notice on adjusting some contents of the Classification Catalogue of Medical Devices, and "Shuiguangzhen" was clearly regulated according to Class III medical devices.

　　survey

　　Water-light needle slightly corrects the fire.

　　The market is "mixed"

　　"Playing a water-light needle is equivalent to applying 1000 masks", "Aunt turns into a girl, only separated by a mixed water-light injection", "One needle can solve N kinds of problems such as hydrating and moisturizing, shrinking pores, lightening fine lines, whitening and removing spots" and "lunch beauty, minimally invasive without moving the knife" … …

　　The hydrating and skin care effect of Shuiguangzhen has been aroused by various road networks, and it has become a hot item in the non-surgical "Light medical cosmetology" market, attracting thousands of women to be obsessed with it. The injection operation of Shuiguang needle is very convenient, and the whole process only takes 1-2 hours. It seems to be an "efficient and safe" entry-level medical beauty project. In Little Red Book, there are as many as 100,000 notes on planting grass related to "Shuiguangzhen" and "Shuiguangzhen Medical Beauty".

　　At present, the price of a dose of water-light needle ranges from hundreds to thousands, or even tens of thousands of yuan. TF Securities pointed out that from the classification point of view, the scale of non-surgical medical beauty in China has expanded rapidly, while the proportion has remained at around 70%, which is higher than the global average. It is estimated that the scale of young medical beauty industry will exceed 200 billion yuan in 2023.

　　Such a huge market is very chaotic. According to the data of "White Paper on Insights into Medical Beauty Industry in China in 2020", at present, the genuine rate of injections circulating in the medical beauty market is only 33.3%, that is, out of every three injections, two are illegal injections such as parallel imports and fakes.

　　Chaos

　　Medical dressings and cosmetics are on the scene one after another.

　　"Shuiguangzhen" market is chaotic

　　When the reporter of Beiqing Daily inquired about some medical beauty platforms, it was found that the types of water-light needles used on the platforms were far more than the "sodium hyaluronate for injection" that had been approved as "Class III medical devices". Not only that, the reporter of Beiqing Daily noticed that some products with the status of "Class III medical devices" have been approved for indications that are irrelevant.

　　For example, a water-light needle named "Shu Wei Ke", the product name is "Medical Sodium Hyaluronate Gel", and it has also obtained the level of "Class III Medical Device", but its registered application scope is "Auxiliary for preventing and reducing postoperative adhesion of abdominal (pelvic) cavity surgery".

　　The "true identity" of more water needles is actually a medical dressing, which can’t be used for injection, and some even only have the record number of cosmetics.

　　The reporter of Beiqing Daily noticed that a kind of human collagen bio-repair dressing named "Kelijin" is a Class II medical device, and it has been approved as a product for healing damaged wounds, but it has been used as a water needle injection in some medical and aesthetic institutions. The product of "Yifuquan" water-light collagen is called yeast recombinant collagen liquid dressing, which is also a class II medical device. It has been approved for "adjuvant treatment of skin diseases caused by impaired skin barrier function and improvement of skin itching caused by dermatitis and eczema", etc., and has not been approved for injection. In September, 2020, it was reported that a Yueyang woman was disfigured when she was given a water-light needle, and the organization injected her with "Femander Youth Essence Enhanced" and "levorotatory VC". Among them, "Feimande" belongs to cosmetics, while the box of "levorotatory VC" does not have any Chinese logo.

　　Not only that, on some e-commerce platforms, there are hundreds of cosmetics that are actually essence, cream and mask with the identity of "water needle". However, as a medical beauty project, the word "Shuiguangzhen" cannot be put on record through cosmetics. According to insiders, calling cosmetics "water needle" is nothing more than a gimmick made by merchants to improve sales.

　　Supervision

　　Clarify the identity of "Shuiguangzhen"

　　Clear the "edge ball" behavior

　　A few days ago, National Medical Products Administration issued an announcement on adjusting some contents of the Classification Catalogue of Medical Devices, which readjusted the classification catalogue of 27 types of medical devices. Among them, especially the catalogue of some medical beauty products has been greatly adjusted. According to the Catalogue, sodium hyaluronate solution for injection, which is the main component of "water-light needle", is used to inject into the dermis, and the skin condition is improved mainly through the moisturizing and hydrating effects of materials such as sodium hyaluronate, and it is regulated according to Class III medical devices.

　　Previously, on November 9, 2021, National Medical Products Administration Medical Device Standard Management Center issued a notice on soliciting opinions on the adjustment of the Classification Catalogue of Medical Devices, which further clarified that Shuiguang needles were classified as Class III devices for supervision.

　　Analysts believe that the adjustment of some contents of the Catalogue of Medical Devices will have a significant impact on the medical and beauty industry. The most obvious is to strictly control the use of non-compliant products by institutions. Through the classification of medical devices, the "edge ball" behavior in the market is gradually eliminated.

　　According to the Regulations on the Supervision and Administration of Medical Devices, enterprises engaged in the operation of Class III medical devices are subject to business license management, and business units need to hold a Medical Device Operation Record Certificate or a Medical Device Operation License, and the requirements for production technology and aseptic preservation will be much higher than those for Class I and Class II medical devices.

　　This group/reporter zhangxin

　　Photo courtesy/vision china Coordinator/Yu Meiying

　　keyword

　　Shuiguangzhen

　　The so-called water-light needle is to inject hyaluronic acid (hyaluronic acid), collagen and other substances into the dermis of the skin by using negative pressure needle to make the skin firm and elastic. National Medical Products Administration Medical Device Technology Evaluation Center once said that water-light acupuncture is a kind of therapy that injects sodium hyaluronate as the main component into the superficial layer of facial dermis to improve the skin condition. As a skin-breaking injection project, water-light needles should be certified as Class III medical devices in National Medical Products Administration before they can be produced and sold.

　　However, it takes a long time to apply for Class III business license of medical devices and a lot of experiments are needed, and the production company is required to have a quality management organization or full-time quality management personnel suitable for the scale and scope of business, which makes many businesses opportunistic.

CCTV News:During the Dragon Boat Festival holiday, under the premise of doing a good job in epidemic prevention and control, all localities promoted the solid implementation of favorable policies to promote consumption, and issued various types of consumer vouchers and shopping subsidies to meet the consumption needs of the people and effectively incite consumption potential.

Sending out consumer gift packages in many places covers many fields.

This Dragon Boat Festival sends out many consumption spree. Chengdu, Sichuan issued 660,000 coupons, and many citizens enjoyed a discount of up to 60% on shopping; Guizhou province launched a special campaign to promote consumption, and issued 140 million yuan of coupons to help people and businesses. More than half of the merchants in Guiyang alone participated in it. This consumption promotion not only has a higher subsidy amount and a wider coverage, but also introduces more preferential policies for the consumption of bulk commodities such as automobiles and household appliances to meet the people’s demand for improvement and upgrading.

A number of preferential policies are superimposed to promote the recovery of the consumer market.

The superposition of a number of preferential policies has effectively promoted the recovery and recovery of the consumer market. Shandong province started to issue 900 million yuan special coupons, and enjoyed a straight drop and reduction when buying cars; Buying home appliances and trading in old ones can also enjoy preferential subsidies. During the holidays, the sales of some 4S stores and home appliance stores rose sharply.

During the Dragon Boat Festival holiday, many places introduced preferential policies to boost the tourism market. More than 70 A-level scenic spots in Yunnan Province have introduced ticket reduction or discount; In Guangdong, 1— Two-day short-distance tour routes in the province are more popular with tourists.

Tourist:We came from Dongguan, which is not very far. After all, we traveled in the province. From the perspective of epidemic prevention and control, this side is also more suitable.

Tourists’ interest in traveling is high, and the price of short-distance travel during the Dragon Boat Festival is generally stable.

Official key of the person in charge of a travel agency:Except for the increase in holiday hotels around Guangzhou, other prices basically follow the usual weekend prices.