At present, the camera has reached the level of popularization, and the overall imaging quality and practicality of mobile phone cameras have been improved. Many netizens tend to leave beautiful light and shadow on their mobile phones. SLR photography technology and mobile phones are limited and connected, so naturally there are many achievements to share. Today, the editor will take stock of some photography skills in various mobile phone photography scenes, hoping to take more beautiful photos with your mobile phone, which will be of some help (click the link under the sample to go directly to the original post).

A shot from a certain angle is a panacea for self-portraits.

　　　 First of all, let’s talk about the photography skills of portraits, especially self-portraits. Because the sensor of the mobile phone is not big, if you want to shoot from a long distance, the effect is not good. Close-up selfie is a good way to give full play to the camera ability of the mobile phone.

　　 Generally speaking, it is best to take a selfie with a mobile phone, because it looks stereoscopic and the whole face is more vivid. Especially for MM, it will appear that the eyes are bright and the chin is firm. At the same time,When taking a selfie, it is best to let the top of your head stand against the picture, so that the selfie will be more full and plump.

It’s best to keep your head above the edge of the photo.

　　 Self-timer also requires a lot of light. I suggest that you choose the angle of forward light or side light, because the metering and focusing system of mobile phone is weak, and it is difficult for backlight to show the original aesthetic feeling on mobile phone, but only the dark side, so it is not recommended.Shunguang can make MM skin delicate and fair, showing Japanese aesthetic feeling (in fact, it is noise to a great extent), while sidelight can show three-dimensional sense.

Sunlight appears fair-skinned

Portrait photography pays attention to nature

　　　 In terms of portraits, in addition to taking selfies, many netizens naturally shoulder the responsibility of taking pictures of their friends, and this aspect also requires certain skills. At this time, the machine pays more attention to composition, and it is necessary to grasp the expression of the subject, so as to obtain a perfect overall feeling.

We should grasp the most natural moment when taking a portrait.

　　　 Take the following pictures of children as an example. This kind of portrait photography is mainly to capture the lovely moments of children and blend in with them.It is very important to let them relax and mobilize their emotions. It can be said that taking pictures of others, even taking pictures, requires necessary emotional interaction..

It is very important to arouse the emotions of the subject.

　　　 Portrait photography also needs to pay attention to composition.In addition to the familiar golden section, the choice of foreground and background is also very important, that is, to make the main position of the characters more prominent. At the same time, taking portraits should not be too straight and straight, which will appear too rigid, slightly tilted or looking for some other angles to have a completely different feeling.After all, mobile phones are much easier to operate than SLR, so you can change more patterns.

Avoid being too straight and inflexible in composition.

The key to landscape photography is composition.

　　　 In landscape photography, in addition to better scenery and better scenery, a better choice of angle is the key to the best film. Because the photosensitive element is relatively small, and it has not performed very well in low light environment, therefore,I still suggest taking pictures at 6-10 pm and 16-18 pm, which is the best time for light quality.

The texture of light is different at different time periods.

　　　 In fact, the landscape requires more photography techniques, especially composition. forIn order to make the scenery richer and more vivid, I suggest that you try to adopt the diagonal rule, that is, let the main line in the scenery run through the diagonal line of the framing, which is particularly tense and has far-reaching implications for the scenery.

Diagonal rule can take good photos.

　　　 The other is the triangle rule, that is, building a triangle on the screen. For example, the road surface below is actually a triangle, which is stable and gives people a sense of security.. In fact, landscape photography is more about pursuing a sense of tranquility and lofty. You might as well try this method.

Triangular composition is very stable and quiet.

　　　 of course，There is also the principle of trisection in the landscape, which is very practical for shooting water and clear-cut scenery and is particularly attractive.You can refer to the following user posts to communicate and learn.

The three-point line is very practical for taking pictures of scenery.

　

Personality photography is about creativity.

　　　 In addition to the scenery, we also have some special applications in the daily use of photography, such as some macro or scanning, or want to take emotional photos with literary sense. These alternative methods are actually the best way to improve the user’s mobile phone photography level, and of course, they also test the comprehensive quality of photographers.

Personality photography is about creativity.

　　　 For example, the following films look particularly artistic. The vastness of the sky and the grandeur of the sea make a motorcycle look small and the peony stone shows a trace of unruly and conquering desire. thisIt is a great challenge for lighting, composition and framing. It is extremely important for everyone to choose the foreground and background in the actual operation, especially the contrast between the back and the main body.

The choice of background is very important.

　　　 Sometimes some colorful films need users to feel objects or natural scenes with their heart. For example, the following sample of the raindrop effect on the window really needs the photographer’s heart.You can go toMobile phone photography forum of mobile phone channelStudy more.In macro photography, which we are familiar with, we pay great attention to the choice of light and background. The technique of this red flower below embodies the good contrast between directional light and dark background. You can try it.

Need to discover a beautiful mind

　　　 This issue of the mobile phone photography collection ends here, hoping to bring you a little help. In the next issue of the photography collection, the author will focus on how to use the relevant post-mobile phone tools to bring up more beautiful photos, so stay tuned.

　

1905 movie network news The film is showing, and its reputation and popularity have remained high for half a month since its release! Up to now, more than 90 million people have entered the cinema to watch The Battle at Lake Changjin, and the film has continuously set 26 film history records, including the cumulative box office record and the cumulative number of people in the National Day file, which has become the most watched film in this year’s National Day file and greatly boosted the popularity of the market. A cinema manager said with emotion: "The audience in The Battle at Lake Changjin is a combination of the whole people and families. This situation reminds me of the grand occasion when a family regarded going to the cinema as a major family activity in the 1990s." Many netizens said that they were surrounded by the discussion about The Battle at Lake Changjin, and now everyone around them has become the "tap water" of the film. The film aroused the audience’s great enthusiasm for watching movies, and even caused infinite emotion: "Now we are the best eggs in The Battle at Lake Changjin!"

A few days ago, the film released a special edition on morale, explaining why The Battle at Lake Changjin can trigger empathy across all ages. One of the directors and producers said: "When writing a play, you have to write people, and when writing a play, you have to write people first. Lead the audience into the war with vivid characters, and the audience will empathize with the soldiers on the screen. In a few hours, the heart hurts for them and tears flow for them. " The film The Battle at Lake Changjin conveyed the truth of the war, wrote delicate and touching emotions, and told everyone about that history: "The motherland will not forget, we will not forget!"

　

We shouldn’t forget, we won’t forget!

The heat in The Battle at Lake Changjin continues to inspire empathy among the whole people.

Nowadays, it is prosperous and prosperous, as you think! Since the film The Battle at Lake Changjin was released, the popularity has remained high, and related topics have been on the hot search one after another: the 88-year-old veteran of the War to Resist US Aggression and Aid Korea saw a The Battle at Lake Changjin showing for himself, and raised his stump to salute his comrades; After watching the movie, the 4-year-old Mengwa saluted the Yalu River Broken Bridge and the retired college students collectively saluted after watching the movie. The chef of the scenic spot spelled out "Changjin Lake" with 677 potatoes, and the owner of the food stall set up cardboard on the stall to write "Now the potatoes are enough"; After watching the movie, the veteran volunteers who experienced the battle of Changjin Lake recalled the past and told about the hard struggle. "I lurked in the snow for three days and three nights, and when I was hungry, I held a handful of snow to eat." "I didn’t dare to go to the toilet, I didn’t dare to sleep, and I didn’t even dare to blink my eyes!" Everyone shared their feelings in a simple way, expressed their respect for the heroic ancestors, triggered emotional resonance in the whole network, and formed a nationwide "Changjin Lake Effect"! Behind these mind-wandering behaviors is the meticulous preparation and dedicated portrayal of The Battle at Lake Changjin’s creators behind the scenes.

On October 15th, The Battle at Lake Changjin released a special edition on morale, from which we can see how the master shows the boldness of a fearless teacher and a group of fearless people! When talking about The Battle at Lake Changjin’s creation, Chen Kaige, one of the directors and producers, said: "We work hard on each specific character and write their personalities. Only by writing the characters well can the play be emboldened. " It is this profound grasp of the role that vividly shapes the image of volunteers with distinct personality and flesh and blood, thus leading the audience into the war. "Through the screen, I share life and death with the soldiers in a few hours, and my heart hurts for them and tears flow for them." Since its release half a month ago, the film The Battle at Lake Changjin has continuously broken 26 China film history records, including the cumulative box office record and the cumulative number of people in the National Day file! Up to now, more than 90 million people have entered the cinema to watch The Battle at Lake Changjin, and the box office of the film has exceeded 4.5 billion, which has risen to the fourth place in the world’s annual box office and ranked sixth in the total box office list of China film history. This large-scale movie-watching craze is the best tribute of the whole people to the history of this war, and it is also a powerful expression of deep patriotic feelings: because of the sacrifices and dedication of countless ancestors, today’s China has been created. Remember history and forge ahead!

　

Thousands of people chorus blood boiling!

Netizens praised the film: It shows Chinese’s faith and romance!

"Forward! Forward! Forward! Our team to the sun … …” In the movie The Battle at Lake Changjin, Song Shilun, the commander of the Ninth Corps, mobilized and rallied the soldiers before the war, which is one of the famous scenes. A March of the People’s Liberation Army sang the high morale and fighting spirit of the soldiers! Countless spectators left tears here, saying, "At this moment, the blood is boiling, and the soldiers with firm eyes are singing faith." The behind-the-scenes details of this scene can be described as full of heart. In order to better conform to the background of the times, the crew specially chose the version of this song at that time, and the actors also raised their emotions to the highest level, and fully conveyed the heroic and majestic military power! From a military song and a red scarf to Wu Qianli’s notebook and Mei Sheng’s box, the film creates countless moving scenes with little by little details, and outlines huge and delicate emotions. The three directors and all the creative directors devoted themselves to it, and described this history full of the temperament of the times and the spirit of flesh and blood with great significance!

Whether it’s Jiangzhou Fishing Fire, the Great Wall of Wan Li, or the flames of war, ice and snow, there are still many scenes in the film that make people repeatedly reminisce and discuss, and also make many viewers go to the cinema to brush. Netizens praised: "The Battle at Lake Changjin photographed Chinese’s faith and romance, for the country and the nation!" Some viewers made an affectionate comment for the end of the film: "There are no eggs in The Battle at Lake Changjin, but when I walked out of the cinema and saw the bustling city, I understood that China today is the best egg!" The film aroused the audience’s deep feelings of home and country, and Chen Kaige also explained the significance of The Battle at Lake Changjin: "As a work, the film should convey ideals and boost a spirit to a certain extent, and the most important thing is that we should not forget it." It is with this creative concept that the movie The Battle at Lake Changjin has the universal empathy across generations. One audience who has been a mother said, "Our family is now living under the same roof for four generations, and we may choose to go to the movies once or twice a year. This time, the old man took the initiative to ask the whole family to see The Battle at Lake Changjin. Grandpa was a soldier, so I want to watch this movie to remember the years when passion burned. After the film, he also saluted with his great-grandson. This scene was so touching. "

　　Self-heating instant chafing dish becomes "online celebrity". Experts suggest to formulate corresponding standards and strengthen management.

　　You can eat a steaming hot pot with a glass of cold water without fire or electricity. Since the beginning of this year, "self-heating instant hot pot" with an average price around 35 yuan has mushroomed on various e-commerce platforms. Specific to the name, in addition to "self-heating instant hot pot", there are "portable pot", "micro hot pot", "light boiled hot pot" and "instant hot pot". What is a self-heating instant hot pot? Do you need a corresponding production license to produce this hot pot? How to ensure food safety? The reporter learned about the issues of public concern.

　　

　　Self-heating instant hot pot is popular now.

　　Low price, convenient use and monthly sales of more than 100,000 orders.

　　"An otaku is a must", "A must when traveling", "Spicy hot pot can be eaten if you want" and "4-8 people can have a party with friends and relatives just right" … Enter "self-heating convenient hot pot" on Taobao, and search for 1371 related stores and 20 brands. The manufacturers are mainly Sichuan and Chongqing, and the top seller is Chengdu catering hot pot brand. The price range of a single box is from 28 yuan to 38 yuan, and each box consists of a heating bag, a meat bag, a vegetarian bag, a wide flour bag and a butter bag. In an online store with high sales volume, the monthly sales exceed 100,000 orders.

　　According to a seller, self-heating instant hot pot means that you can enjoy steaming hot pot without fire or electricity, just with a cup of cold water. What is the principle of this? According to reports, the hot pot is divided into upper and lower layers. Before eating, you only need to put the ingredients with bottom materials into the upper layer, then put the heating bag composed of coke powder, activated carbon, salt and quicklime into the lower layer, and add cold water, which can immediately generate heat to heat the ingredients in the upper layer, so that the soup will boil and keep warm for 1 to 2 hours.

　　In addition to the hot online sales, there are also retail stores in many supermarkets. The reporter saw in a supermarket on Guanghua Avenue that the price of a brand of micro-hot pot was 35.8 yuan. A citizen who is choosing told the reporter that the self-heating instant hot pot is very convenient. After 15 minutes, you can eat it by pouring sesame oil. "It is simple, fast and has no smell of oily smoke. It is suitable for taking it on the road when traveling, and it tastes good!"

　　Favored by young people, the sales channel is mainly e-commerce

　　"Self-heating instant hot pot was produced in 2015, and it quickly became popular during the sugar and wine party this spring." Yuan Xiaoran, Secretary-General of Chengdu Catering Trade Association, introduced that it first rose in the circle of friends in Wechat business. As the self-heating technology is generally mature, more and more catering enterprises and food enterprises pay close attention to this field, and then gradually move towards e-commerce platforms and supermarkets such as Taobao and JD.COM.

　　At present, the consumer groups of convenient self-heating hot pot are mainly young people such as singles and office workers. Combined with young people’s consumption preferences, all manufacturers mainly use e-commerce channels. At present, well-known hot pot chains, including Dalongyi, Bashu Lazy, Xiaolongkan, Haidilao and Dezhuang, have "piled up" to launch various self-heating instant hot pot brand products. Most brands of instant hot pots can be bought on e-commerce platforms, and some can only be bought in physical stores or take-away platforms.

　　So, why is the self-heating instant hot pot so hot? The insiders believe that this "lazy hot pot" technology is relatively simple, easy to standardize and scale, and convenient for consumers to eat, so it suddenly became popular on social networks and quickly became a "online celebrity". In addition, according to the 2017 China Catering Report, every 10 yuan in China’s catering consumption comes from take-away. From the perspective of "lazy economy", the "decline" of instant noodles does not mean that the demand for instant noodles has decreased. As long as the products are iteratively upgraded in quality, they will naturally regain the favor of consumers.

　　"Follow the trend and trend. According to industry estimates, the convenient self-heating hot pot in the future will create an output value of 100 billion yuan a year. " The relevant person in charge of the Chengdu Food Chamber of Commerce said in an interview that the manufacturers of convenient self-heating hot pot in the market include hot pot catering enterprises, convenience food enterprises and condiment enterprises, among which there are nearly 100 "Made in Chengdu", and they are very optimistic about the prospect of convenient self-heating hot pot.

　　The industry is still in the initial stage, so it is necessary to ensure "safety and hygiene"

　　However, some insiders suggested that self-heating instant hot pot, as an innovative food category, is still in the initial stage. Due to the low threshold, most raw materials in actual production are assembled and produced in the form of OEM, and there is no industry standard to regulate it, resulting in the lack of standards for its production enterprises and self-heating hot pot products. A staff member in charge of food supervision of chenghua district Municipal Bureau of Market and Quality Supervision revealed that it is worrying that the self-heating instant chafing dish has not been included in the Catalogue of Food Production License. The reporter checked the 2016 edition of the Catalogue of Food Production Licenses issued by the State Food and Drug Administration and found that only fried instant noodles, instant rice, instant porridge, instant rice noodles, etc. were found in the catalogue of instant foods, and no self-heating instant hot pot was found in the whole catalogue. At the same time, reporters found on Taobao, JD.COM and other platforms that some buyers gave many bad reviews, such as "the meat in the hot pot bag stinks" and "a hair was found in the bag".

　　"As a category of innovative food, it basically showed a trend of barbaric growth when it first came out." Li Cheng, member of the Chengdu Food Safety Expert Committee and dean of the College of Food Science of Sichuan Agricultural University, told the reporter that hot pot is a special food in Chengdu and Chongqing, and it is necessary for relevant government departments to introduce relevant policies to ensure its healthy development while strengthening management.

　　Li Cheng suggested that the government should formulate a set of detailed rules on production, management and operation, and determine the standards, so that all self-heating instant chafing dish merchants can produce and operate according to the standards; At the same time, we should do more in-depth research, combine local characteristics, and try our best to ensure its characteristics; In addition, we must strictly implement the relevant food supervision regulations of the state, provinces and cities to ensure their safety, hygiene and reliability.

　　The reporter interviewed many hot pot merchants such as Huangcheng Mom and Xiaolongkan. Everyone agreed that self-heating hot pot, as an innovation and extension of hot pot food, is the crystallization of the wisdom of many hot pot merchants. Government departments should formulate relevant standards to protect and promote development and standardize the industry. "We will also proceed from ourselves and resolutely achieve food safety and hygiene." Kong Linglong, general manager of the administrative department of Huangcheng Mom, said.

　　"As far as I know, the relevant departments in Chengdu are formulating relevant regulations on the production license of self-heating instant hot pot." Lin He Yi, the media public relations officer of Xiaolongkan, told the reporter that it is expected that the introduction of the regulations will prevent unqualified manufacturers from disrupting the market, eliminate enterprises with poor quality and no food safety guarantee, and promote the healthy and orderly development of the whole hot pot industry.

　　Chengdu Evening News reporter Jerry Lee Intern Zhang Qiao Dong Ruizhou Photo Report

Graduation season is coming.

Recently, the Ministry of Education organized

"College graduates in 2023.

Employment and Entrepreneurship Policy Publicity Month "

A total of 1866 policies at all levels were collected.

What policies are there to promote employment?

Let’s watch ↓ ↓ ↓

01 national policy

one

Enterprises have subsidies to absorb graduates.

Enterprises employ unemployed college graduates in the graduation year or within 2 years after leaving school, and registered unemployed 16-mdash; 24-year-old youth can enjoy a one-time employment subsidy.

Shanghai provides a subsidy of 2,000 yuan/person to employers who recruit the 2023 college graduates.

Guangdong province gives employment subsidies to start-ups that attract college graduates. Those who employ 3 people (including 3 people) or less will be subsidized according to the standard of 2000 yuan per person; Recruiting more than 3 people will be given a subsidy of 3000 yuan for each additional person.

On the Employment and Entrepreneurship of College Graduates

And these policies ↓ ↓ ↓

2

After the expiration of the service at the grassroots level, you can enjoy policies such as special recruitment.

College graduates can participate in the "three supports and one support" plan, the "special post plan" for rural teachers, and the plan for college students to volunteer for the western region. After the service expires, they can enjoy policies such as extra points for postgraduate entrance examination, targeted recruitment of civil servants, and special recruitment of public institutions.

Henan provides a living allowance of up to 2,700 yuan/month to volunteers who participate in the rural revitalization plan.

Guangxi’s living allowance standard for "three supports and one support" personnel is 36,000 yuan per person per year. Those who meet the requirements will enjoy a one-time resettlement fee of 0.3 million yuan, and will be given subsidies for hard areas and township work.

three

Increase the amount of self-employment loans

College graduates can apply for a business guarantee loan of up to 200,000 yuan for their own business, and the loan amount can be appropriately increased if they start a business in partnership.

Heilongjiang has raised the maximum loan amount to 3 million yuan for qualified small and micro enterprises established by college graduates.

In Anhui, if college graduates who have graduated within 2 years set up small and micro enterprises for the first time and have been operating normally for more than 3 months, the employment subsidy fund will give them a one-time business start-up subsidy of not less than 5,000 yuan.

four

There are subsidies for participating in skills training.

The state implements youth-specific skills upgrading actions, and college graduates can participate in youth apprenticeship training, skills training and other training contents according to their own conditions to upgrade their technical skills, and enjoy vocational training subsidies according to regulations.

The Ministry of Education implemented the "Central Special Lottery Public Welfare Fund Hongzhi Navigation Aid Plan" to carry out online and offline centralized training.

five

Join the army and enjoy the "four priorities" policy.

College graduates who enlist for compulsory military service enjoy the priority of registration, medical examination and political examination, examination and approval, and the priority of using the "four priorities" policy.

six

Who can apply for employment internship?

The state has implemented a plan to raise millions of employment trainee positions, and college graduates who have not been employed within 2 years of leaving school, 16-mdash; The 24-year-old unemployed youth can take part in 3-12 months’ employment probation, carry out post practice training, and be given basic living expenses by the probation unit to handle personal accident insurance.

Shanxi has implemented the "30,000 Employment Probation Post Recruitment Plan", and all the business handling such as employment probation post declaration, internship application, supply and demand docking, subsidy application, etc. have been realized through the "public service platform integrating people and society".

Gansu implemented the "Million Employment Trainees Recruitment Plan" and recruited a large number of trainees. For employers who provide internship positions, internship subsidies ranging from 1,200 yuan to 1,500 yuan per month will be implemented according to the policy.

seven

Poke the link to get employment service help

Unemployed college graduates can get help from public employment services through the following platform websites.

For recruitment information, you can log in:

Ministry of Education National Employment Service Platform for College Students

Official website, Ministry of Human Resources and Social Security

National recruitment platform

Zhongzhi recruitment platform

China human resources market network

China Public Recruitment Network

Employment service platform for college graduates

new jdbs

"Employment Online"

Tuantuan micro-employment

eight

No longer issue "employment registration card"

From 2023, the "employment registration card" will no longer be issued, and the employment registration card will no longer be used as a necessary material for handling the procedures of college graduates’ recruitment, settlement, and file reception and transfer.

02 local policies

Local governments have also introduced employment and entrepreneurship policies.

Graduates can log in

National employment service platform for college students

"College graduates in 2023.

Employment and Entrepreneurship Policy Publicity Month "column

View relevant policies

03 employment trap needs to be guarded against

Five precautions for job hunting

Yifanghei intermediary

Second, prevent arbitrary charges

Sanfang training loan

Four-prevention paid practice

Five prevention of illegal pyramid schemes

"three essentials" for job hunting

First, we must enhance our awareness of job security.

Second, we must use formal job search channels.

Third, we should use laws to safeguard employment rights and interests.

When applying for a job, you can go to the job fair in colleges and universities, local public employment talent service institutions, or honest and standardized business human resources service institutions to apply for a job.

After finding the information about the intended job, communicate with relatives and friends with certain social experience, and listen to their opinions or work experience in related fields calmly.

After receiving the recruitment invitation, check the relevant information online in time, especially to check the registration or filing of the employer on the official website of the market supervision department. If the relevant information is not found, it means that the unit may not exist.

If you encounter a job trap, please immediately complain to the human resources and social security department.

If personal safety is threatened, please call the police immediately.

Bless every graduate.

The job search is smooth and the future is bright

Producer Tang Yi

Producer Yi Fang Yi Ting Wen Fan

Planning Rongmengyan

Editor Sun Linxuan

Wen | New Product Strategy Finance Wu Wenwu

01 Porsche responds to "Mi Shijie" for the first time

At the end of March, Xiaomi SU7, the first model of Xiaomi Automobile, went on the market, just like a catfish stirring the whole automobile industry.

Because Xiaomi SU7 looks like Porsche, it has been controversial and has been ridiculed by netizens as "Mi Shijie" or "Bao Shimi".

On the second day after the listing of Xiaomi SU7, a street photo of "Mi Shijie" and "Porsche" appeared on the Internet. If you don’t look at the logo, you really can’t tell who is who.

Lei Jun said at the press conference that Xiaomi Automobile wants to build a Dream Car comparable to Porsche and Tesla.

After the release of Xiaomi SU7, Porsche’s official live broadcast room was also lively.

What is even more embarrassing is that in the live broadcast rooms of some Porsche dealers, many people ran to ask Xiaomi Automobile, and some anchors couldn’t help but post it directly: This is Porsche! Not Xiaomi!

Xiaomi SU7 looks like Porsche. If it is viewed from product identification and communication, Xiaomi Automobile is "successful".

On April 14th, some media interviewed the president of Porsche China and asked how to look at "Mi Shijie". Michael Kirsc, President and CEO of Porsche China, said: Maybe a good design always has a heart.

This is compared with the embarrassed, surprised and helpless frown expressions that Porsche executives showed when they saw Zotye’s "cottage" Cayenne model at the auto show a few years ago. This time, the answer of Porsche China’s top leader is very clever.

Some netizens commented that Porsche is worthy of being a world famous brand and its pattern is large enough. Some netizens also commented that emotional intelligence is very high.

It is undeniable that the design of Porsche models can not only affect Xiaomi, but also the products of many car companies are very similar to Porsche, such as "time-saving race".

When Xiaomi SU7 was first listed, New Product Finance talked with a senior person in the automobile industry about its design topic, and he replied: I dare not buy it!

To put it more bluntly, from the design point of view, many new car-making forces in China are crossing the river by touching Porsche.

Porsche is really starting to get anxious.

Since last year, the sales volume of Porsche in China market has declined, which has aroused considerable concern in the market.

Porsche sold 320,221 vehicles worldwide in 2023, an increase of 3% over 2022. In 2023, the sales volume of Porsche in China market was 79,283 vehicles, which was 15% lower than that of 93,286 vehicles in 2022.

In the third quarter of 2023, Porsche’s sales in China market plummeted by 40%. In the first quarter of this year, Porsche delivered 16,340 vehicles in China, a year-on-year decrease of 24%, which once again attracted market attention.

You know, Porsche entered the mainland market of China in 2001, and it has been soaring all the way. Since 2015, the China market has become the largest single market for Porsche in the world.

As for the reasons for the decline in sales, Ke Shimai, President and CEO of Porsche China, replied that there was a time gap between the release and delivery of new products, and Porsche adhered to the strategy of "quality is more important than quantity", coupled with the staged sales rebound in the same period last year due to the epidemic, which made the base of the same period last year higher.

However, the market has different views on the decline of Porsche sales.

After careful observation, it will be found that the sales of the Cayenne and Macan, the two main models sold by Porsche in the China market, declined in 2023, and the sales of Macan, the lower-priced vehicle, declined even more seriously.

What’s even more surprising is that since 2013, dealers all over the country have shouted discounts, and the price reduction behavior of dealers has also affected Porsche’s brand reputation.

What is more noteworthy is that Porsche’s buying crowd and consumption behavior are changing.

Porsche has publicly stated that compared with other Porsche markets, the average age of car owners in China is the youngest, and the proportion of female car owners has reached about 50% of the highest. Take Macan as an example. At present, Macan’s biggest market is in China. The average age of car owners in China is mainly between 20 and 55, and the average age is 20 years younger than that in Europe and America, among which 61% are female car owners.

Cosmai said that at present, more than 70% of Porsche customers in China are self-employed, and they are more cautious about consumption during the economic recovery period. This shows that Porsche also has its own judgment on the luxury car consumption market in China.

There is another data worthy of attention. Porsche said that Generation Z has become the main consumer group, accounting for about 15% of the market.

The new generation of young people, represented by Generation Z, is obviously different from the consumers of previous generations of traditional luxury cars. Besides brand factors, they also care about exclusivity, cultural attributes and the different feelings that brands can bring to themselves.

Porsche’s sales decline and lost market share in China were taken away not only by rivals such as BMW X5, but also by new energy luxury car brands. The latter point deserves more attention.

A new generation of young China consumers used to focus on luxury brands such as BBA and Porsche, such as Macan, which was favored by many middle-class families and young Bai Fumei.

Nowadays, many young consumers have turned to buy high-end brands of new forces in China, and even many young consumers are willing to spend 400,000 to 500,000 yuan, or even higher, to buy a car of new forces in China for early adopters.

Therefore, Porsche is really anxious for many reasons, such as the replacement of Porsche, the competition in the automobile industry and the changes in the luxury car consumption market.

The era of Porsche’s lying win is over.

In the era of traditional fuel vehicles, Porsche is a big winner brand, and its brand positioning is between luxury cars and ultra-luxury brands. When many BBA owners change cars, if the brand is up, but the budget is not enough, Porsche is a main choice.

BYD, which took the lead in the transformation of traditional fuel vehicle brands, also launched luxury and super brands such as Tengshi, Equation Leopard and Wangwang, and became a strong rising force.

In the field of new energy vehicles, the high-end and luxury brands of new energy vehicles represented by Weilai and Ideality have attracted a large part of China consumers, including young consumers.

Owners who can buy a domestic high-end luxury new energy brand will definitely buy a Porsche Macan in terms of consumption power, which will naturally take away Porsche customers.

Therefore, the era of Porsche winning in China market is over.

According to New Product Finance, Porsche can only accelerate its change, development and running in the China market in the future, so as to save the downward trend of sales and rise again.

First, Porsche should put down its posture and face up to multi-faceted competition.

Porsche is a luxury brand, which can stand out from the rest in the era of traditional fuel vehicles. However, in the current China automobile market, the win-win era is over, and Porsche must first put down its posture.

Recently, at the press conference, Porsche clearly listed nine competitors, including Mercedes-Benz and BMW, as well as five rival brands from China, such as Lotus, Zhiji, Polar Star, Weilai and Extreme Krypton.

It seems that Porsche has also begun to face up to China’s rival brands.

Second, Porsche should accelerate the electrification of China automobile market and further accelerate its localization.

Porsche is backed by audi ag, and audi ag is the best in the transformation and development of new energy among all traditional and established car companies. In 2023, the sales volume of pure electric vehicles in audi ag was 771,100, up 34.7% year-on-year, ranking third in the world, including Porsche.

Porsche has launched a brand-new electric Macan, and the first batch of new cars are expected to be delivered in the fourth quarter of this year, which still attracts a lot of attention.

Porsche still has brand influence in China market, and consumers will still be willing to buy Porsche plug-in hybrid and pure electric brand models. In the future, Porsche needs to further accelerate its localization.

Third, Porsche needs to be more sincere and sincere in the China market.

There have been many negative news about Porsche in China market. Because of arrogance, consumers have different views on Porsche.

Two years ago, due to the lack of cores, Porsche reduced the number of vehicles owned by China owners, and reduced the electric adjustment function of steering column to "manual steering column". Not only did the promised free upgrade plan not be honored, but the original replacement plan was replaced with a voucher worth 2,300 yuan (the cost of installing electronic steering in 4S stores was about 30,000 yuan), which made the owners angry and gradually evolved into collective rights protection.

Porsche’s double-standard attitude towards domestic and foreign car owners has made many consumers chilling.

Now, China is the largest single market for Porsche. Only by paying enough attention to the China market and showing sincerity can Porsche attract more consumers in China.

In the future, whether in the traditional fuel vehicle market or the pure electric market, Porsche will still be a big player, and its advantages will still be there, but the competitive pressure it will face will be greater and greater.

　 　　On April 24th, General Secretary of the Supreme Leader sent a congratulatory letter to the 4th United Nations World Data Forum, pointing out that China is a supporter and practitioner of the UN’s 2030 Agenda for Sustainable Development, adhering to the new development concept of innovation, coordination, green, openness and sharing, constantly improving the digital infrastructure, establishing and perfecting the data infrastructure system, strengthening the capacity building of data and statistics, and actively sharing the practice and experience of monitoring sustainable development goals in China. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to "data governance" and made a series of important arrangements. today，Dangjian. comCombing some important related expositions of the Supreme Leader General Secretary, I invite you to study and understand them together.

　　Let people run less errands and run more data.

　　Big data has a lot to do in safeguarding and improving people’s livelihood. We should adhere to the people-centered development thought, promote "Internet+education", "Internet+medical care" and "internet plus culture", so that people can run less errands and more data, and constantly improve the level of equalization, generalization and convenience of public services. 　　— — On December 8, 2017, the Supreme Leader’s speech at the second collective study in the 19th the Political Bureau of the Central Committee.

　　Using cutting-edge technologies such as big data, cloud computing, blockchain and artificial intelligence to promote the innovation of urban management methods, management models and management concepts, from digitalization to intelligence to intelligence, making cities smarter and smarter is the only way to promote the modernization of urban governance system and governance capacity, with broad prospects.

　　— — On March 31, 2020, the Supreme Leader’s speech during his inspection tour in Zhejiang.

　　It is necessary to improve the national unified social insurance public service platform, make full use of innovative service modes of information technology such as the Internet, big data and cloud computing, and further promote the digital transformation of social security management. At the same time, we should adhere to the parallel innovation of traditional service methods and intelligent services, and provide more intimate and warm social security services according to the characteristics of the elderly, the disabled and other groups.

　　— — On February 26, 2021, the Supreme Leader’s speech at the 28th collective study in the 19th the Political Bureau of the Central Committee.The construction of data infrastructure is related to the overall situation of national development and security.

　　Being good at obtaining data, analyzing data and using data is the basic skill for leading cadres to do a good job. Leading cadres at all levels should strengthen their study, understand big data, make good use of big data, enhance their ability to use data to promote various tasks, and constantly improve their ability to grasp the development law of big data, so that big data can play a greater role in all work.

　　— — On December 8, 2017, the Supreme Leader’s speech at the second collective study in the 19th the Political Bureau of the Central Committee.

　　It is necessary to seize the opportunity given by industrial digitalization and digital industrialization, accelerate the construction of new infrastructure such as 5G networks and data centers, pay close attention to the layout of strategic emerging industries and future industries such as digital economy, life and health, and new materials, vigorously promote scientific and technological innovation, and strive to expand new growth points and form new kinetic energy for development.

　　— — On April 1, 2020, the Supreme Leader’s speech during his inspection tour in Zhejiang.

　　The construction of data infrastructure system is related to the overall situation of national development and security. It is necessary to safeguard national data security, protect personal information and business secrets, promote efficient circulation and use of data, empower the real economy, make overall plans to promote data property rights, circulation transactions, income distribution and security governance, and accelerate the construction of data infrastructure system.

　　— — On June 22, 2022, the Supreme Leader delivered a speech at the 26th meeting of the Central Committee for Comprehensively Deepening Reform.Work together to build an open and win-win international cooperation pattern in the data field

　　It is necessary to strengthen the protection of technology patents, digital copyrights, digital content products and personal privacy, and safeguard the interests of the broad masses of the people, social stability and national security. It is necessary to strengthen the study of international data governance policy reserves and governance rules, and put forward China’s plan.

　　— — On December 8, 2017, the Supreme Leader’s speech at the second collective study in the 19th the Political Bureau of the Central Committee.

　　Expand new areas of innovative scientific and technological cooperation. China is willing to build a big data and cloud computing center with GCC countries, strengthen cooperation in 5G and 6G technologies, build a number of innovation and entrepreneurship incubators, and implement 10 digital economy projects around cross-border e-commerce cooperation and communication network construction.

　　— — On December 9, 2022, the Supreme Leader was in China — Keynote speech at the summit of the Cooperation Council for the Arab States of the Gulf

　　China is willing to work with other countries in the world to deepen international data cooperation under the framework of global development initiatives, help implement the United Nations sustainable development agenda in 2030 with "data governance", work together to build an open and win-win international cooperation pattern in the data field, and promote common development and progress of all countries.

　　— — On April 24th, 2023, the Supreme Leader sent a congratulatory letter to the 4th United Nations World Data Forum.

On June 26, 2018, the Aston Martin family’s new masterpiece DBS Superleggera made a stunning appearance, which announced the return of DBS series and Superleggera elements, among which DBS series came out in 1967, and the named Superleggera part aims to pay tribute to Touring, an Italian body manufacturer who first proposed the concept of ultra-lightweight.　

As the flagship super GT sports car of the family, it will replace the Vanquish S model and upgrade its product strength in an all-round way. In terms of the most eye-catching power, it is equipped with a 5.2-liter V12 twin-turbo engine with a maximum output of 725 HP and a peak torque of 900 Nm. The top speed can reach 340 km/h, which is matched with the ZF eight-speed automatic gearbox, and the acceleration of 100 km takes only 3.4 seconds. With the brand-new active valve and four-out exhaust system, it brings a very powerful exhaust sound to the new car. In order to achieve more precise control, the new car is also equipped with a mechanical limited slip differential and a torque vector distribution system.

The new car has made great efforts in aerodynamics, for example, it adopts the hidden flower-shaped air passage design formed by shark gill vent and front wheel arch and the second generation of "wind blade" technology. A double-layer diffuser inspired by F1 racing cars was also introduced. With these help, the new car can generate 180 kilograms of downforce when driving at the top speed, which is by far the largest production model under Aston Martin. In addition, the new car not only uses lightweight bonded aluminum structure, but also is equipped with forged double wishbone front suspension and multi-link rear suspension. With the support of the latest generation of adaptive damping system, the engine and chassis are provided with three dynamic modes to choose from.

The luxury of interior assembly is also not compromised. The new car not only comes standard with many advanced configurations, including keyless entry, tire pressure monitoring system, 360-degree panoramic camera, parking distance display and parking assistance, but also the appearance of Bang & Olufsen Hi-Fi audio system is a special standard for China models.

Alcantara fabric and leather veneer as well as Sports Plus high-performance seat and steering wheel are standard, reflecting a high level of manufacturing technology. In addition, the new car also offers a variety of designer kits and color schemes to choose from. The new car will be delivered to the China market at the end of 2018. Suggested retail price: RMB 3,768,000.

　　[New Car Launch] In this pebble beach competition, HP Barchetta was brought, and only three cars were launched worldwide. As a special edition model, the new car was born to celebrate the 60th birthday of Horacio Pagani, the founder of pagani, and also to pay tribute to the 18-year car-making process of pagani brand.

　　The new car released this time was built by experts from Uno-di-Uno department, which adopted a convertible design and adopted a blue and black appearance color scheme. And the car uses a lot of carbon-titanium composite materials from, further reducing the weight of the car body. It is worth mentioning that the color of the left rim of the car is silver, while the color of the right rim is blue, which looks very chic.

　　The interior of the new car uses a blue and white color scheme, which looks like a high-end handicraft. At the same time, this new car also transplanted Huayra’s seat, and the blue and gray plaid with the central hollow design made it look slightly different. In addition, the steering wheel of the car is made of blue leather material and wood material, which is also a tribute to the classic racing car.

　　The new car is still equipped with 7.3L V12 naturally aspirated by AMG, but its specific parameters have not yet been announced, while the transmission is matched with 6 speeds. It is understood that this car may also be the last Zonda model. We will continue to pay attention to more news about the new car. (Text/car home Li Changning)

After nine years, SAIC-GM officially changed coaches: On May 12th, SAIC-GM officially announced that Zhuang Jingxiong took over from Wang Yongqing as the general manager of SAIC-GM. On the occasion of great changes in the automobile industry, the future development and planning of SAIC-GM has once again become the focus of the whole industry.

Nine years ago, Wang Yongqing took over as the general manager of SAIC-GM, and SAIC-GM actively adjusted its marketing strategy. In 2016, its sales increased by 13.9%, and its three major brands sold 1.88 million vehicles throughout the year. In 2017, it sold more than 2 million vehicles-just 20 years after the establishment of SAIC-GM. In 2020, the cumulative production and sales will exceed 20 million vehicles.

Today, nine years later, the automobile consumption market has undergone a butterfly change. Since 2021, the new energy vehicle market has started in sturm und drang, and the independent brands have risen high in the lane-changing overtaking competition, and various capitals have poured in. On Brand Technology Day in the same year, SAIC-GM proposed electrification, intelligence and networking as the three fulcrums of sustainable development, and announced the planning and landing of three core products equipped with Ultium global electric vehicle platform, a new generation of VIP intelligent electronic architecture and Super Cruise super assisted driving system.

At the end of last year, SAIC-GM announced that it would continue to increase its strategic investment. It is planned that by 2025, the total investment in new technologies of electrification and intelligent networking will reach 70 billion yuan. According to the latest sales data, as of April this year, the wholesale volume of SAIC-GM was 80,000 vehicles, up 235.7% year-on-year and 27.4% quarter-on-quarter.

Some commentators believe that SAIC-GM came a little late on the new energy track. But looking at the road of enterprise development, we can see that the market has never been calm, and SAIC-GM has always been one step at a time. Behind the stability of the surface, it is years of continuous braving the wind and waves. Despite the unprecedented market pressure brought by the great changes in the industry, this veteran car company is still determined to work hard, make bold progress, mobilize all resources, grasp the strategic initiative of future development and invest in all-round transformation. In terms of technology landing, it pays more attention to steady and steady progress than blindly rushing to the beach market, and does not "compromise" for traffic and gimmicks.

In April this year, Chen Jining, secretary of the Municipal Party Committee, pointed out that the automobile industry is a pillar industry in Shanghai. As a leading enterprise in the industry, the innovation and transformation of SAIC is related to the high-quality economic development and the sustainable development of the automobile industry in the city. It is necessary to thoroughly study and implement the spirit of the important speeches made by the 20th Party Congress and the General Secretary of the Supreme Leader on his visit to Shanghai, earnestly enhance the sense of responsibility and urgency, firmly develop confidence and determination, and accelerate the innovation transformation with the spirit of self-revolution. The strategy should be clearer, the focus should be more prominent, the innovation should be more focused, and the reform should be more powerful, so as to make greater contributions to promoting high-quality development and enhancing the core competitiveness of Shanghai.

Therefore, the significance of this "coaching change" is not only the change of an automobile enterprise’s future planning, but also the implementation of the development requirements of the municipal party Committee and municipal government’s innovation breakthrough, compliance with industry changes and comprehensive changes in demand, self-innovation and higher quality supply.

As a predecessor, Wang Yongqing laid a solid foundation for the sustainable and high-quality development of SAIC-GM. As a pioneer, it remains to be seen how Zhuang Jingxiong will relay the road of transformation and realize the vision of "leading smart travel and achieving a better life".

SAIC-GM Wuhan Aoteneng Super Factory

Innovate technology and improve the system

Going to the forefront of electrification transformation

Just past the Shanghai Auto Show, referring to the current price war in the auto industry, Zhuang Jingxiong said: "What I want to see more is the value war, not the price war." He pointed out that the electrified track is like a marathon, and the start is only the beginning. If you want to really win, "we must compete for the ability of the whole system and the ability of research and development, and we must also compete for insight into long-term strategy."

To realize the "value war", the core still lies in technological innovation. In the process of accelerating the landing of electric intelligent networked automobile products, SAIC-GM has initially established new competitive advantages in various fields.

In terms of new energy technology, as the cornerstone of GM’s all-round electrification transformation, Otneng electric vehicle platform integrates GM’s 26 years of electrification experience and forward-looking technical advantages, bringing safer, smarter and more performance technical support for pure electric vehicles. SAIC-GM and Pan-Asia Automotive Technology Center, together with local suppliers, have developed a special battery formula for China market, which has the advantages of high thermal stability, low attenuation and long service life.

In terms of new energy system construction, SAIC-GM and Pan-Asia Automotive Technology Center participated in the simultaneous development of the Autoenergy platform and related vehicles, and the Pan-Asia New Energy Test Building and Guangde Battery Safety Laboratory can cover the main test and verification projects of the core three electrical components of new energy vehicles; In terms of manufacturing, following the opening of Shanghai Aoteneng Super Factory, Wuhan Aoteneng Super Factory has been officially put into production, further strengthening the new energy intelligent manufacturing capability; In terms of procurement, more than 95% of the spare parts of Autoenergy platform are locally purchased by using a highly localized business chain system. This means that SAIC-GM has a complete system capability of new energy from R&D, design, engineering, manufacturing to supply chain.

At present, Cadillac LYRIQ sharp song rear drive long battery life version and four-wheel drive performance version have been officially delivered. The Electra E5, Buick’s first Ultrapower platform model, was listed in Wuhan on April 13th, and it was also praised by the outside world as the first model in the joint venture to achieve "the same price of oil and electricity". From 2022 to 2025, the three major brands will have a total of 10 pure electric products.

Buick ELECTRA E5

On the basis of solid product development and quality, SAIC-GM continues to exert its strength in the after-sales service mode of new energy vehicles. Following the release of Cadillac LYRIQ sharp song, the brand launched Cadillac IQ pure electric space. Different from traditional 4S stores, IQ space is located in a prominent position in the business circle of mid-to-high-end large shopping centers, increasing the contact with users’ life scenes, from focusing on cars through professional stores in the past to focusing on users’ experience through life shopping scenes. At the same time, Cadillac launched Cadillac IQ App as the only channel to buy sharp songs, iterating the previous sales model of placing orders through dealers and agents.

This new customer-centered retail scene soon extended to other brands of SAIC-GM. At present, 20 Buick pure electric spaces have been opened in 13 major cities. More than 570 Buick pure electric zones have been opened, covering more than 225 cities. By the end of 2023, it is estimated that the number of Buick pure electric spaces will reach about 60, and the number of pure electric areas will exceed 600.

Aiming at the charging pain point of new energy vehicles, SAIC-GM has established a multi-level charging system: it is estimated that by the end of 2023, there will be more than 1,300 self-built charging terminals including Cadillac IQ exclusive overcharge station and Autoenergy overcharge station, and the number of third-party charging terminals cooperating with mainstream charging operators will reach 400,000, providing users with convenient one-stop charging service.

Cadillac pure electric IQ space

Intelligent networking continues to exert strength.

Promote digital transformation in all directions.

Today, a new generation of information technologies such as big data and artificial intelligence are booming, and the automobile industry has officially entered the era of "data determines experience and software defines cars". In order to realize all-round electrification transformation, comprehensively promoting digital transformation is the key to winning the future.

In November 2022, the Intelligent System and Software Engineering Center (ISSEC) of Pan-Asia Automotive Technology Center was established, focusing on five core areas: intelligent driving, intelligent cockpit, software-defined vehicle, electronic architecture and intelligent vehicle control, to ensure the landing and iterative update of GM’s latest intelligent networking technology.

At present, Pan Asia has nearly 1,300 software and digital talents, more than 10 development laboratories, nearly 1,000 test and verification platforms, 4 joint laboratories and 6 innovation studios.

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? ?Pan-Asia Automotive Technology Center Intelligent System and Software Engineering Center (ISSEC)

Behind the large-scale investment of Pan-Asia Technology Center is the practice of SAIC-GM fully investing in digital transformation and accelerating intelligent networking. Specifically, the digital transformation of SAIC-GM is mainly manifested in the landing of three major technologies.

The first is the VIP intelligent electronic architecture. It is understood that 100% of the electric vehicles on the Aoteneng platform will adopt the VIP intelligent electronic architecture to realize the parallel refresh of OTA of multiple modules of the vehicle, with richer upgrade content and faster upgrade speed. In 2023, GM will launch a brand-new "Software-Defined Vehicle" platform in North America and China. Frequent OTA remote upgrades will bring technical solutions that are more suitable for China road conditions and travel scenarios.

The second is a new generation of Super Cruise super assisted driving system. In the field of intelligent driving, a new generation of Super Cruise super assisted driving system has been installed on Cadillac Ruige and will be gradually applied to future Buick and Chevrolet models.

It is understood that the new generation of Super Cruise has made nine major adjustments and optimizations for China road scenes and consumer driving habits on the basis of North America. The automatic lane change and command lane change functions bring an assisted driving experience close to the real driving style; High-precision maps provide data updates four times a year, and the mileage covered by domestic maps has increased by 50,000 kilometers compared with last year, reaching 350,000 kilometers.

In the future, Super Cruise will regularly carry out iterative upgrades through OTA to provide customers with richer usage scenarios. In addition, the intelligent lane centering assistance function makes driving in urban working conditions easier, and the upgraded parking assistance will also realize the function of remote parking in the future.

The third is a new generation of VCS intelligent cockpit system. At present, this cockpit system jointly developed by General Motors and Pan Asia Automotive Technology Center has been installed on Cadillac LYRIQ Ruige, Buick Century and E5. The system adopts the top hardware in the industry, including Qualcomm Snapdragon 8155 chip, super-large display screen with the highest 9K ultra-high definition, customized audio cooperated with top manufacturers such as AKG and BOSE, iKey mobile phone key, 5G communication module, etc., combined with intelligent scene engine and services provided by eco-partners in the industry, bringing personalized intelligent driving experience to consumers.

Starting from 2023, the VCS intelligent cockpit system will also launch a version equipped with Snapdragon 8195 chip and AR-HUD; Starting from 2024, the VCS intelligent cockpit will also welcome hardware upgrades such as rear entertainment system, four-tone voice command and exterior audio, and continue to introduce more ecological partners to further expand the functions and experiences of the cockpit.

Cadillac LYRIQ Ruige New Generation VCS Intelligent Cockpit System

Standing at the starting point of the new journey, observing the changes of SAIC-GM this year, we can see its status and actions:

Actively take scientific and technological innovation as the starting point, take digital transformation as the support, and further strengthen the determination of electronic transformation and upgrading. Under the trend of electrification, intelligence, networking and sharing, we will persist in taking users as the center and make efforts at both ends of supply and demand, and regard green and low-carbon transformation as the key to the future. I believe that in the future, SAIC-GM will continue to take the promotion of Shanghai’s high-quality development as its important mission and make positive contributions to enhancing the city’s core competitiveness.

　　HarmonyOS folded the computer and finally revealed himself.

　　On the afternoon of May 19th, Huawei held a new product launch conference of nova 14 series and HarmonyOS computer in Chengdu. At the meeting, Yu Chengdong, managing director of Huawei and chairman of terminal BG, issued two HarmonyOS computers in succession to fill Huawei’s ecological gap in computer operating system. So far, HarmonyOS has fully covered all scene terminal devices such as mobile phones, computers, watches, large screens, tablets and cockpits.

　　Among these two products, there are Huawei MateBook Pro with traditional notebook computer style and Huawei’s first HarmonyOS folding computer MateBook Fold. The latter, which is obviously different from the commercial products in form, has attracted more attention.

　　As the largest folding screen in Huawei’s history, Huawei MateBook Fold adopts a light folding design, which is expanded into an 18-inch large screen, as thin as 7.3mm, and a 13-inch small screen after folding. The secondary screen can be used as an electronic keyboard. Its weight is only 1.16kg, which is lighter than the 1.24kg of the MacBook Air and is easy to carry. "We finally solved the problem that computer portability and big screen are incompatible." Yu Chengdong said at the press conference.

　　But the price of solving this trouble is not cheap-the screen and hinge have pushed up the cost and the price. Huawei MateBook Fold is priced at 23,999 yuan with the standard 32GB+1TB version, and the price with the 32GB+2TB version is as high as 26,999 yuan. In contrast, the regular MateBook Pro starts at 7999 yuan.

　　At the same time, HarmonyOS is still a relatively immature operating system.

　　According to Yu Chengdong, at present, more than 1,000 HarmonyOS fusion applications have been adapted on the PC side, including more than 150 exclusive computer applications, such as WPS, Flying Book, Nail, () and () (300624.SZ)’ s editing software Meow Shadow, etc. At the HarmonyOS Computer Technology Communication Conference held on May 8th, the number of converged applications was only over 300.

　　"In ten days, the number of converged applications on the shelves has more than tripled, and the adaptation progress is very fast." Yu Chengdong said with emotion. According to its forecast, this number will exceed 2,000 by the end of the year, and applications such as Tencent Conference and Enterprise WeChat are being adapted.

　　But compared with Microsoft’s millions of software support, this figure seems a bit thin. Especially in the case of the ecological shortage of professional PC software such as Adobe Family Barrel, HarmonyOS computers can only be regarded as adequate, not easy to use.

　　Under this circumstance, what kind of users does Huawei want to sell this folding computer with a price of more than 20,000 yuan to, and how to use these two computers to tear the gap from the comprehensive encirclement of Windows and Mac OS has become the next concern of the market.

　　Remake the high-end route of mobile phones?

　　Although the starting price of Huawei MateBook Fold is as high as 23,999 yuan, many voices still think that this price is "acceptable" and even a bit "lower than expected".

　　Xu Qiang (pseudonym), a distributor of Huawei in Zhejiang, pointed out to the reporter of Time Weekly that the price of more than 20,000 yuan was almost the same as expected, even a little lower. According to his original expectation, the high-end version of MateBook Fold (that is, 32GB+2TB) will cost around 31,000 yuan.

　　Reflected in the market, it is the extremely high pre-sale heat of MateBook Fold.

　　At 18: 08 p.m. on May 19th, both MateBook Fold and MateBook Pro started pre-sale at the same time. As of 2: 00 p.m. on May 20th, 20 hours after the pre-sale, the number of reservations for MateBook Fold in Huawei Mall has exceeded 62,000. In Huawei’s self-operated flagship store in JD.COM, the number of reservations has exceeded 52,000.

　　Image source: screenshot of Huawei mall applet

　　On these two channels alone, the number of reservations for MateBook Fold has exceeded 100,000. There is no need to pay a deposit in advance for pre-sale, which may be difficult to reflect the final sales situation, but it is undoubtedly a success for such a PC product with a price of more than 20 thousand yuan.

　　According to Li Zegang, chief analyst of Omdia’s electronic consumption research, the pricing of MateBook Fold not only reflects the hardware cost, but also covers the brand premium, innovative attributes and consumer emotional value. In essence, Huawei is trying to establish a high-end image in the PC market through high-end design and brand positioning.

　　Similar strategies have been adopted by Huawei in the process of high-end mobile phones many times. Since Mate7, the flagship model of explosive explosions launched in 2014, Huawei has continuously increased its R&D investment to achieve technological breakthroughs, and then put these new technologies into its flagship model, so as to gradually establish a high-end brand image.

　　For example, in September last year, Huawei launched the world’s first three-fold mobile phone Mate XT. Among them, the 256GB version costs 19,999 yuan, the 512GB version costs 21,999 yuan, and the 1TB version costs 23,999 yuan. The extremely high pricing failed to stop the enthusiasm of consumers. Before the launch, the number of reservations for this model exceeded 6 million, and it was once fired at a "sky-high price" of 40,000 yuan.

　　But behind the craze, the shipment of Mate XT is not as big as expected. After the launch, Guo Ming, an analyst with Tianfeng International Securities, predicted that the shipment of Mate XT would increase from 500,000 units to 1 million units in 2024 according to the supply chain survey. In contrast, Canalys data shows that Huawei’s overall shipments in 2024 exceeded 46 million units.

　　"To some extent, this is a strategic product. Huawei may not expect these high-end products to create much direct income in sales or hardware gross profit, but the invisible added value it brings, such as brand image enhancement and market positioning optimization, is more important. " Li Zegang told the Times Weekly reporter.

　　To B Xin Chuang basic disk

　　Based on this expectation, Li Zegang thinks that in the C-end consumer market, HarmonyOS’s computer shipments will not be too large in the short term, and the first users are mainly geeks and early adopters. For practical reasons, mainstream users will still prefer a more mature and secure Windows ecosystem. In contrast, the ToB market purchased by enterprises or governments is the main battlefield of computers in HarmonyOS.

　　There are not a few similar views. Li Jingyun, a senior analyst at Counterpoint, also pointed out to Time Weekly that HarmonyOS’s greatest advantage is China’s vast domestic demand and policy support, especially in the fields of government, state-owned enterprises and education. Huawei’s brand image in hardware also helps to promote HarmonyOS OS and Huawei PC in such an environment.

　　This is a rapidly rising market. According to the forecast of CCID (a subsidiary of China Electronic Information Industry Development Research Institute), the total PC shipments of Xinchuang will reach 4.8 million units in 2023 and 9.5 million units in 2026.

　　The HarmonyOS operating system, which emphasizes full-stack self-research, also has considerable advantages in this market. In the past, domestic self-developed systems such as Galaxy Kirin and Tongxin UOS were widely used in government affairs, finance, energy and other fields, but these systems were generally patched on the basis of open source Linux systems, and were relatively weak in security, application ecology and interactive UI design experience. In contrast, HarmonyOS, who reconstructs code logic from the bottom, is smoother in all aspects.

　　On this basis, Huawei naturally regards Xinchuang market as an important breakthrough of HarmonyOS computer, and makes sufficient preparations for it.

　　At the previous technical communication meeting, Huawei used a lot of space to describe the security features of HarmonyOS computers: for example, by default, HarmonyOS computers implement hardware-level one-document-one-secret protection, and require application developers to carry out real-name authentication, and the applications are subject to security audit and signature authentication before running.

　　At the press conference on May 19th, Huawei further released Huawei Qingyun HM940, the first commercial laptop in HarmonyOS. This product pays more attention to the customized needs of industries such as security, and is equipped with enterprise-level security capability solutions. For example, HM940 has built-in system and special functions such as searching and answering, real-time transcription and summarization of voice in the meeting, and stable assistant.

　　In addition, Yu Chengdong also announced at the same time that in order to encourage government and enterprise users to jointly build industrial and ecological development in HarmonyOS, Huawei will launch the "Qingyun Xinghe Plan" with industry pioneer customers, and jointly carry out joint innovation and application in HarmonyOS around the three major directions of enterprise management, enterprise safety and organizational productivity.

　　Ecological construction protracted war

　　Grasping the basic market of Xinchuang is only the first step. In order to really push the market to a wider range of consumer users, the market generally believes that the ecological shortcomings of HarmonyOS computers must be filled.

　　With the adaptation of thousands of HarmonyOS converged applications on the PC side, thanks to this, HarmonyOS Computer has now covered the user’s core use scenarios such as general office, design and creation, practical tools, financial management, audio-visual entertainment, education and learning, and games.

　　However, there are still obvious gaps in some key productivity software in HarmonyOS.

　　Judging from the current situation, Huawei mainly complements this in two ways. On the one hand, in order to reduce the difficulty of adaptation, Huawei has previously revealed that HarmonyOS computer adopts the same ARM architecture as mobile phones and tablet platforms, so its operating system can be seamlessly compatible with mobile phones and tablet applications, and developers can realize three-terminal deployment in one development. Applications such as WPS can be easily migrated from previous mobile phones and tablet platforms to HarmonyOS computers.

　　On the other hand, Huawei allows Windows 11 to run through a virtual machine, so as to achieve compatibility with some professional software. However, when using virtual machines to run some large-scale software, the computer performance will be affected to some extent.

　　At the same time, the native software of HarmonyOS computer is also under slow construction. For example, Wanxing Miaoying, a video editing software of Wanxing Technology, has developed the depth function of dual-screen full-touch intelligent editing for the unique dual-screen form of MateBook Fold. Users only need to pinch and zoom, slide and drag to complete the video editing.

　　However, in order to achieve such a deep adaptation, its difficulty and cost have been significantly improved. According to Zhu Jiamin, assistant president and general manager of Wanxing Technology, told the reporter of Time Weekly that in order to move from "compatibility and adaptation" to "capacity creation and co-construction", Wanxing Technology teamed up with HarmonyOS to set up a special attack team and fought a hundred-person conference. It took more than six months to finally deliver the products.

　　According to Xu Ying, an analyst at Omdia, different from the application ecology of mobile phones, the application ecology of computers involves many commercial productivity software. How to attract more partners to build a software ecosystem based on HarmonyOS system and reach a certain scale is still the primary problem that Huawei needs to overcome.

　　This is a doomed road. The solid barriers that Windows and MacOS have built for decades are by no means something that Huawei can break through overnight. Some analysts predicted to Time Weekly that it will take at least 5 to 10 years and tens of billions of dollars of continuous investment before the huge gap in domestic software ecology can be gradually leveled.

　　In order to attract more developers to join in, at the press conference, Yu Chengdong shouted, HarmonyOS computer has just started, and it needs to keep growing. "We firmly believe that with your full support, HarmonyOS will become a vigorous force to change the world. Every line of your code is rewriting the future of the computer industry in China. "