Dilraba, an original ecological beauty in Xinjiang, grew up with "as strong as a song"

  "to the sky kingdom" was a hit for a while, and Dilraba’s little fox Feng Jiu left a deep impression on the audience. One year later, Dilraba, who had only made her debut for five years, became one of the first-line actresses, playing the leading role in several major dramas. At present, she starred in the costume fantasy drama "Fire is like a Song", which is being broadcasted. The single-day webcast record continues to lead, and she herself has topped the artist’s new media index list for 16 consecutive days. For such a rapid rate of success, the consensus in the industry’s evaluation of Dilraba is that he is willing to endure hardships and be dedicated enough.

  In the past four years, she has never rested and worked hard to do every job. During the filming of "A Song of Fire", Dilraba also worked extremely hard, and his eyes were injured when he slapped the play. At one time, he could only appear with half of his face, insisting that he did not fall behind in the filming progress. For Dilraba, he grew up with the characters in this work. If the glamour and persistence of "Feng Jiu" in Sansheng opened the audience’s goodwill for her, then the maturity and tenacity of "as strong as a song" is an important threshold for Dilraba to move from Hua Dan to a big woman.

  Fire Like a Song focuses on the growth of rivers and lakes from the delicate perspective of women. In the play, the strong and independent inspirational female image infected the audience, and the cool and heroic martial arts drama was equally impressive. In an interview, Dilraba said that because there are a lot of dramas in each episode, it is necessary to constantly practice martial arts movements. "Lieruge mainly uses whips in the drama. When I first started practicing, I was not skilled. I hit my own eyes and could only shoot half of my face."

  From a little girl who is surrounded by love to a chivalrous woman who gives her love voluntarily, every time she meets a turning point, such as a song, she has to go through a layer of transformation. The upgraded role setting makes the role gradually full and vivid, which also makes Reba experience no small challenge: "The most difficult performance should be every turning point, which is difficult to control, and some things have new growth. I think this process is very difficult." After all kinds of changes, Ruge’s character gradually became calm, and the bright spot of strong independence gradually became prominent. This kind of growth makes Reba feel wonderful: "I like the process of growing up like a song, that is, she will become stronger after encountering some things, and everyone can clearly see her growth. She wants others to love her, and she takes the initiative to give love and gain love. This process is particularly wonderful."

  In fact, there are many similarities between Ruge and Reba’s personality. When the cast was first announced, many fans of the original book recognized Reba’s role as Lieruge. Producer Gao Chen also said that both of them are strong and persistent, and their roles and actors can communicate with each other. The filming period of "Fire Like a Song" coincided with Reba’s growth and transformation, and she was deeply impressed by the wind and rain with the characters: "I think the biggest change and breakthrough of this play is to grow up with her, which also allows me to quickly integrate into the plot."

  Talking about the future development, Dilraba said that he is filming the movie Legend of the Sun and Moon with Shawn Dou, and then he will shoot the TV series Sleeping on the Pillow with Sansheng III. In addition, the movie "21 Carat" with Guo Jingfei will meet the audience soon.

  Reporter Jin Liwei

The Powerful Effect of Platform Integration of Central Radio and Television Station from the Perspective of Data World Cup

  The current World Cup has entered the knockout stage. The wonderful game process and unpredictable results attracted more fans’ attention. On June 30th, Argentina-France match, CCTV’s multi-screen ratings entered the ranks of 4+ for the first time (4.29%), setting a new high for single event ratings since the start of the match.

  The feast of the World Cup coincides with the integration of various platforms of the Central Radio and Television General Station. Taking stock of the communication effect data of this World Cup can reveal the powerful value and brand communication effect of CCTV.

  First, the head platform for efficient aggregation of users

  As of June 30th, the total number of users of the World Cup video broadcast by CCTV and new media content has exceeded.18.14 billion person-times. The World Cup quickly formed a super-large-scale communication effect in a short time, and together with a series of brand contents such as News Network, Spring Festival Evening, Golden Theater, live broadcast of major events, Olympic Games, etc., it formed a head resource platform for users to efficiently aggregate.

  The promotion of media convergence provides an effective meeting point for the content interaction and collaborative operation of the platforms of the main station. By building a new media matrix and forming a one-button trigger mechanism, the efficient collaboration of various platforms on the new media side has played a positive role in the large-scale cross-screen communication of the World Cup. During the World Cup coverage, the users of multi-screen communication (TV screen, IPTV, web page, APP) based on the advantages of video at the main station always touched people for the following times.8.955 billion times; Based on the matrix communication of social media (Weibo, WeChat) on various platforms, users always touch people.9.185 billion times. Multi-screen video communication and social media secondary communication are basically the same in magnitude. Each platform integrates and cooperates to become a multiplier and accelerator for the cross-media communication of superior resources.

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  Second, the integration platform with high user stickiness

  As of June 30th, the total time for users to watch the games on CCTV through live broadcast on big screen, playback in CCTV area, live broadcast on new media and on-demand is2.18 billion hours, multi-screen viewing users always reach for4.297 billion person-times, the average viewing time is30.53 minutes. It is equivalent to a 90-minute game, including the intermission. On average, each user only enters and exits less than three times, which shows the super high viewing stickiness.

  The super-high viscosity of the World Cup ratings is closely related to the deepening of resource integration and the insistence on content-oriented after the integration of the main station, which makes the attraction of large and small screen platforms constantly improve. Since the establishment of the main station, major event reports and key innovative content have maintained a long-term user input in large-screen TV viewing and direct demand of new media.

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  Third, the fusion platform of large and small screen collaboration

  According to the data, as of June 30th, the total broadcast volume of CCTV World Cup live TV broadcast was2.328 billion person-times, the total broadcast volume of live and on-demand games with new media and multi-terminals is1.969 billion person-times.

  In terms of absolute volume, the broadcast of sports events on TV and new media is "divided into two parts", which are mutually supportive. This fully reflects the implementation effect of the integrated main station in promoting advantage gathering, resource sharing and deep integration.

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  Fourth, a balanced service platform for the rapid growth of young audiences

  The data shows that during this World Cup, the proportion of users of young people under 40 years old, such as CCTV Audio & Video, CCTV5, CCTV Microvision and other major broadcast clients under the Central Radio and Television General Station, exceeded 70%, becoming the absolute main force for watching the event. On the TV side, since the start of the World Cup, the number of young viewers under the age of 40 in the live broadcast period of CCTV-5 evening matches (20: 00-26: 00) has increased by 83 million compared with the same period before the game.

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  In the coverage of the World Cup, CCTV has expanded the all-media channels for content dissemination, met the diverse needs of users and achieved all-round service for users. The younger cross-media users of the World Cup and CCTV’s innovative programs show that the content advantages and platform advantages of CCTV, as a national media, are being reflected in more extensive and balanced communication advantages and user advantages through deep integration. (CCTV Editor-in-Chief of Central Radio and Television Station)

In November, Beijing’s key online dramas and online movies were publicized.

In November, 2023, there were 70 online dramas and online movies registered in the "Information Filing System of Key Online TV Drama" of the State Administration of Radio, Film and Television, which met the relevant regulations on the production of original audio-visual programs on key networks. There are 39 online dramas with 921 episodes, and the realistic theme accounts for 48.7%. 266 episodes of 13 urban themes, 46 episodes of 3 public security themes, 64 episodes of 2 legendary themes, 16 episodes of 1 science fiction theme, 134 episodes of 6 martial arts themes, 12 episodes of 1 revolution theme, 33 episodes of 1 rural theme and 350 episodes of 12 other themes. There are 31 online movies, and the realistic theme accounts for 77.4%. 6 urban themes, 1 martial arts theme, 3 legendary themes, 5 rural themes, 3 youth themes, 2 public security themes, 1 science fiction theme and 10 other themes.

There are 8 online dramas with 171 episodes in Beijing, accounting for 20.5% of the national total, and the number of publicity is the second in the country. Realistic themes accounted for 62.5%; According to the theme, there are 3 urban themes with 50 episodes, 1 rural theme with 33 episodes, 1 sci-fi theme with 16 episodes and 3 other themes with 72 episodes. According to the age, there are 5 contemporary and 3 ancient.

A total of 7 online movies in Beijing were put on record and publicized, accounting for 22.6% of the national total, and the number of publicity was the highest in the country. Realistic themes accounted for 71.4%; According to the theme, there are 2 urban themes, 1 rural, youth, legend, martial arts and other themes; According to the age, there are 5 contemporary, 1 modern and 1 ancient.

The list of items is attached.

November 2023, Beijing’s key online drama shooting.

Record and publicize repertoire information

November 2023, Beijing’s key online film shooting.

Record and publicize repertoire information

Source: Capital Radio and Television

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