Special topic: Wenchuan earthquake in Sichuan

　　　　Yesterday morning, Cangxi County of Guangyuan contacted our reporter and urgently requested material assistance from all walks of life in Zhongshan, including 5,000 disaster relief tents, 5,000 beds of disaster relief quilts, 106,000 sets of clothes, 1,060 tons of instant food, 800 tons of plastic film, 500 sets of generators, and a batch of disaster-resistant drugs was urgently needed. To this end, Cangxi County People’s Government also specially sent a letter of help to Zhongshan Red Cross Society.

　　　　-Dialogue: In a day or two, the county magistrate who was short of food was so anxious that he cried.

　　　　Yesterday morning, Cui Yufeng, deputy head of Cangxi County, contacted our reporter, hoping to seek help from all walks of life in Zhongshan City through this newspaper.

　　　　Reporter: Compared with the hardest hit areas, is your disaster situation better?

　　　　Cui Yufeng: Nearly 60,000 farmers have no food and no water to drink now.

　　　　Reporter: Can you be more specific?

　　　　Cui Yufeng: Our county is located on the edge of Qinba Mountain range, in the east of Qingchuan. When the earthquake happened, there were few casualties. We are very fortunate. However, farmers’ houses have basically collapsed. At present, 55,500 people are homeless. All of them live in fields and in sheds made of door panels and plastic sheets taken from the ruins. Because the reservoir was damaged and the electricity was not restored, these people now have no water to drink; The situation in Qingchuan is more serious than ours. In order to support them, we gave all the more than 100 tons of food rescued by the county to Qingchuan. Now 55,500 people have no place to live, no water to drink and no food to eat.

　　　　These days, we (county leaders) are crying with anxiety, trying to ensure food and shelter for the victims, but now we really can’t hold on, and we will run out of food in a day or two.

　　　　Reporter: Why do you think of asking Zhongshan for help?

　　　　Cui Yufeng: The disasters in Wenchuan and Beichuan are more serious than ours, and the state gives priority to helping them. We understand very well. We are an old revolutionary base area, and we don’t want to add burden to our country at this time. Our county leaders are looking for relationships in other places, looking for classmates and friends working in other places, hoping to help us. The Pearl River Delta, especially Zhongshan, is economically developed, and the citizens are charitable. We hope that enterprises and citizens in Zhongshan will help us.

　　　　Reporter: What kind of material assistance do you need?

　　　　Cui Yufeng: At present, there is an urgent need for 5,000 disaster relief tents, 5,000 beds of disaster relief quilts, 106,000 sets of clothes, 1,060 tons of instant food, 800 tons of plastic film, 500 sets of generators and a batch of disaster relief drugs.

　　　　Reporter: Can the materials go in?

　　　　Cui Yufeng: Rural roads are basically damaged, so it is impossible to go directly to towns. However, the road from Nanchong City to Cangxi County can still be opened to traffic. If there is assistance, you can go to Nanchong first and then to Cangxi.

　　　　Letter for help (excerpt)

　　　　Red Cross Society of Zhongshan City, Guangdong Province:

　　　　Our county was affected by the earthquake of magnitude 8 in Wenchuan County, Aba Prefecture, and there were aftershocks about 5 minutes long, which brought serious losses to people’s lives and property. As of May 18th, it has caused direct economic losses of more than 6.3 billion yuan. Eight people were killed and 225 injured in the county, including 83 seriously injured, 16,700 houses and 61,400 houses collapsed, 55,500 people were homeless, 30 livestock and poultry were killed, 98 reservoirs were damaged, more than 30,000 small water conservancy and biogas facilities were damaged, 2,922 kilometers of roads were damaged, and the value of power and communication facilities was more than 32.6 million yuan.

　　　　At present, all kinds of earthquake relief work in our county are being carried out vigorously, orderly and effectively. Because our county is a national poverty-stricken county, its financial resources are very weak, the people’s income is low, and its self-help ability is very weak. Although we actively fight against disasters and save ourselves with the help of the county, there are still more than 50,000 homeless people, and the people’s life is very difficult. Students can’t resume classes, patients are still moaning outdoors, and infrastructure such as houses, roads, water conservancy and communications need to be repaired urgently.

　　　　Your city has developed economy and abundant financial resources, and has a fine tradition of supporting the disaster-stricken areas. At a time when people in our county are in dire straits and suffering from disasters, we hope that your society will pay attention to the disaster situation in our county, carry forward the humanitarian spirit, extend your warm hands, give your love and give us help and support, and the 780,000 people in the county will be grateful.

　　　　Cangxi county people’s government

　　　　May 20, 2008

　　　　Coordinator: Reporter He Tao

　　　　Written by: Reporter Yang Tongfeng Huang Wenxue Wang Wenjie Deng Shaojun Correspondent Chen Weiming

Don’t cry, we are together!	Hit the scene directly
Premier Wen Jiabao’s solemn expression was inspected by boat. Premier Wen: We will never give up lightly. The Prime Minister encouraged everyone to build their homes in Qingchuan. Premier visits injured children in Wenchuan The Prime Minister’s hoarse voice appeased the victims. The Prime Minister encouraged orphans to face the disaster bravely. Premier comforts victims in the rain: everyone has suffered. The Prime Minister went to the disaster area to help children. The Prime Minister climbed the broken wall and shouted to the masses.	Instantaneous picture of Anxian earthquake in Sichuan Province	Buried girl: I believe you will save me.
	Direct hit: DV shoots the moment of earthquake. Direct hit: Ten minutes after Wenchuan earthquake. Direct hit: the monitoring record shows that the building is obviously shaking. Direct hit: the girl who was buried for 56 hours was reborn. Direct hit: Dujiangyan broken bridge is clearly visible after aerial photography. Reporter witnessed: Beichuan after the earthquake Video: Zhang Hanyu experienced the earthquake and recalled the shocking moment. Video: earthquake witnesses tell the moment of shock Direct hit: Yingxiu Town, Wenchuan County after the aerial photography earthquake. Direct attack: there is a cry for help in the collapsed ruins of Dujiangyan Chinese Medicine Hospital. Direct hit: rescue site in disaster area: carrying out a trapped group Direct hit: damaged pictures along the way from Mianyang to Beichuan Directly hit the disaster site in Beichuan County: the road was twisted into a twist. Witness: the middle school building collapsed and the students’ bodies were constantly found. Witness: Beichuan County collapsed in a large area. Witness: aerial photography of earthquake-stricken areas
	we unite to conquer the earthquake
	CCTV hosts the anchor station with tears.	Teachers use their lives to clear the way for students.
	Video: Young girls in the flower season bravely save their classmates from amputation Video: Rescuers are tired and dizzy on the front line Video: The old man was buried in the ruins for 48 hours and hugged his dead wife in his arms. Video: Jackie Chan recorded "Life and Death" and cried while singing. Video: Wolong Survivor: A survival machine with a note. Video: Officers and men risked their lives to rescue trapped students in the aftershock. Video: Brick-digging officers and soldiers "grab" four lives in the rain. Video: Armed police soldiers pulled out a trapped child with their hands. Video: The First Artillery Corps of Chengdu Military Region arrived in Wenchuan on foot. Video: Doctors stick to their posts to rescue critically ill patients. Video: College students in the capital actively donate blood to the disaster area. Video: France　 Overseas Chinese in the United States enthusiastically donated money to the earthquake-stricken areas. Video: All walks of life in Taiwan Province enthusiastically donated money and materials to support earthquake relief.

An earthquake of magnitude 8.0 occurred in Wenchuan County, Sichuan Province.
Summary of casualties The death toll in Sichuan earthquake-stricken areas increased to 41,353.
Wenchuan　　Aftershocks of magnitude 6-7 may occur near Wenchuan earthquake area.　 Sichuan Maoxian-Wenchuan highway is open.
site　　Two trapped people give in to each other and save each other first.　Primary school teachers sacrificed to save their children.　Yingxiu found more than 50 survivors.
conditions of a disaster　 An aftershock of magnitude 5.0 occurred at 1: 52 on May 20th in Pingwu County, Sichuan Province.　　　More than 90% of Chaping Township in Anxian County was razed to the ground.
experience personally　 The girl lost her loved ones and bit the airborne troops. 　The official issued aftershock warning. Many citizens in Chongqing went out to prevent earthquakes.
see with one’s own eyes　 The girl was buried, her hands and feet were necrotic, and she was forced to amputate. She woke up and asked her mother for her hand.　The police held their son’s body and kept guns all night.
donate　 Li Ka-shing donates another 100 million yuan for education in disaster areas.　Dedication of Love-Fundraising activities raised more than 1.5 billion yuan.
rescue　 A villager in Shiba Township, Qingchuan County was rescued 164 hours after the earthquake.　20,000 people trapped in 5 townships of Qingpihe, Beichuan.
traffic　 Beichuan dammed lake flooded the highway along the river.　Seven vehicles were swallowed up by mudslides. The public are not allowed to drive to the disaster area.
soldier　"Amphibious Lady Enforcers" disaster area blooms.　28 rescue officers and soldiers may be killed or their whereabouts are unknown.
press conference The State Council held a press conference on earthquake relief and medical assistance.
Psychological counseling: melting sadness with warmth	Candlelight mourning for compatriots
Russian rescue team is in the earthquake zone	A villager in Qingchuan County was rescued 164 hours after the earthquake.
Lack of heavy equipment, great wall of my flesh and blood	Mianzhu erected a "thank you card"

Editor: Xiao Jinping

Editor’s Note: This article is from WeChat WeChat official account "Shenrancaijing" (ID:shenrancaijing), written by Jin Jin Tang Yahua, Zhou Jifeng, Wei Jie Su Qi, and edited by Jia Wei. 36Kr is authorized to publish.

Those who work during the day and those who pay the last payment at night, November 1 is the "death period" of those who work the last payment.

With the "OMG, buy it" and "Don’t sleep, wake up" in Li Jiaqi, how many migrant workers who try hard to support their families during the day accidentally turn into the last payment people who stay up late to spend money at night, that is, the double 11 pickpockets who pay a lot of deposits and owe a lot of money.

In the early morning of November 1, hundreds of millions of "tail money people" poured into Taobao to place orders. The opening time was 1 hour and 51 minutes, and the turnover of 100 brands exceeded 100 million yuan.

Yes, the iron will is not only used to get up early for work, but also to buy a deposit in advance at night to contribute to double 11.

This year’s double 11 came earlier than in previous years. The pre-sale started on October 21st, and consumers can pay the final payment of the pre-sale goods in two waves, the first wave is November 1st-3rd, and the second wave is November 11th. The rules are the same. Pay the deposit first and then the final payment. Many products in double 11 need to pay the deposit to enjoy the discount, and if the final payment is not made later, the deposit will not be returned.

In the first wave, many migrant workers have felt that paying the down payment means owing the final payment debt, so this happy and sad new stalk-the final payment person was born. If the core of migrant workers is to have fun in pain, then the last payment is to buy with tears.

In this issue of the pub, we interviewed five "tail-payers". To sum up in a word, the deposit is cool for a while, and the last payment is in the crematorium. When paying dozens of deposits, I feel that I can afford everything, and I am crazy about placing an order. When it is my turn to pay the last payment, I tell myself, Come on, migrant workers, try to move bricks to earn back the last payment.

However, under the complicated pre-sale rules of double 11, an e-commerce platform, migrant workers have also developed their own philosophy of survival. For example, paying a deposit is only for screening goods, and most goods will still be returned; Make excel tables and calculate carefully, and control the total amount of chopped hands; 7-10 hours a week in the live broadcast room to grab the lowest price …

Listen to their stories, from which we may get a glimpse of the consumer psychology reflected behind double 11.

John young | 34-year-old Internet company business

In double 11 this year, I bought a total of 90 items, with a down payment of 5,479 yuan and a final payment of 47,817.5 yuan. With the full discount and discount for live broadcast, I actually have to pay the final payment of more than 30,000 yuan.

Since last year, I have been hoarding enough skin care products for one year in double 11, and the cost is about 20,000 yuan. The difference is that I didn’t have any repayment pressure last year, and my economic situation was relatively good. I bought mainly big brands, and basically closed my eyes. This year, we are more careful in calculating and buying more cost-effective categories.

I watched the live broadcast announcements of Viya and Li Jiaqi in advance, and chose the products that meet my current consumption ability from their lists. I only pay attention to them because I feel that they should get a lower discount. When the pre-sale started on October 21, I switched back and forth between the two live broadcast rooms. I paid by credit card, and I couldn’t pay it later. Later, I learned that because I paid too many pens, the bank suspended my credit card and reopened it two days later.

When I bought it, I first bought some of the more expensive explosions in the list. Later, these two live broadcasts were accompanied by some cheap goods, and I also bought them. My philosophy is that paying the deposit doesn’t mean that I will definitely buy it. I have to occupy the pit first, so I have the initiative to choose, and I don’t have to worry about not grabbing what I want to buy.

After I bought it, I counted it, and compared with my budget this year, I chose which ones I wanted to return immediately after I paid the balance, and which ones I wanted to keep. Because I bought too much, I made an excel list of things I wanted to leave behind, and there are nearly 40 pieces at present. But I’m not sure whether they will live to the end yet.

I’m going to return the remaining 50 items as soon as I pay the final payment. Be sure to pay the final payment and return it immediately, otherwise the logistics delivery will be very fast and it may arrive the next day. I spent about 14,000 yuan in double 11 this year.

Among the things I bought, the most expensive ones are hotel vouchers of nearly 3,000 yuan, skiing for three days and two nights, and more than 1,000 medical examination cards and smart door locks. There are many masks, about 460, because I use them every day, and I use them with my mother.

The purpose of doing this is to screen out the supplies that I can afford for a whole year. Anyway, this is my annual fixed consumption. In fact, I didn’t dare to ask for skin care products that surpassed 300 yuan’s this year because of the decline in income. My daily expenses are paid by the same credit card, which is convenient for me to count my monthly expenses, but I will keep the expenses within my tolerance.

My feeling in double 11 this time is that we should work hard to make money, and I hope we won’t have to bother like this year next year.

Su Li | 25-year-old teaching and training practitioner

Every year when I arrive in double 11, my family will think that I am crazy, as if the money was blown by the strong wind. But in fact, I have done my homework seriously and won’t spend money indiscriminately.

Before double 11 this year, I basically spent 1-2 hours doing my homework every day, and generally planted grass through beauty bloggers on platforms such as Weibo, bilibili and Xiaohongshu. Moreover, I usually list the things I have to buy early, squat down the rest of the products, look at the word of mouth, and buy them if necessary and really save money.

Most of the things I buy are beauty cosmetics, clothing and daily necessities, which are basically for myself and my parents. The most expensive thing is the Estee Lauder small brown bottle micro-essence set.

In fact, since last year, I have been squatting in the live broadcast room every day, about 7 to 10 hours a week, so I know more about the discount routines in the live broadcast room.

But the attraction of double 11 to me has declined this year. On the one hand, I bought a lot of things in the duty-free shop in the middle of the year, and I didn’t have a strong desire to shop. On the other hand, I feel that the proportion of the deposit has increased this year. In the past, the deposit was paid in 20 yuan -30 yuan, and this year the deposit was frequently paid in 50 yuan -100 yuan. But it’s true that things are hard to grab. The most difficult thing to grab this year is that in the live broadcast room in Li Jiaqi, there was a zero-point pre-sale of Dabai Bowl Body Lotion, and the result was really not a second.

For me, the last payment pressure is good, because I basically buy things within my own budget, and I have saved a sum of shopping funds for double 11 in recent years. At present, the down payment is about ten orders, which may increase, and the final payment is about 5000 -10000 yuan. There are some things that don’t need to be pre-sold, so you can buy them directly then.

I have given up paying the final payment, but not many times, mainly because of impulsive shopping, and later I found that it was not suitable for me, or the product had various problems that could not meet my psychological expectations. The general solution was to pay the final payment before returning it.

But I am very dissatisfied with paying the final payment in the early morning, mainly because I have to stay up late, so I am too sleepy. At night, I am prone to impulsive consumption and buy some unnecessary or repetitive goods. It may be because of this that the merchants set the time for paying the final payment in the early morning.

Last year, I was embarrassed and anxious when I paid the final payment. I accidentally fell asleep before I paid the final payment. When I woke up, there were only a few minutes left from zero. I thought I would pay the final payment soon, but I didn’t pay it until one o’clock. I hope I can get rid of the mentality of the last payer this year, and I can be more rational in shopping.

Susu | 33-year-old mutual gold platform practitioner

After the 11th, WeChat official account, the anchor I paid attention to, began to brainwash me: double 11 is coming.

Because I am on maternity leave now, two mothers and Yueyue take care of the children, so I have plenty of time, so my daily routine is to visit Taobao.

Now, a month later, I feel that I have a small alarm clock in my heart. After breakfast, remind me to go for a stroll, and then go for a lunch break every day. At eight o’clock in the evening, my baby went to bed, and it was time for my live broadcast.

The most direct feeling is that switching between various live broadcast rooms is really too tired. Sometimes I really don’t want to go shopping, but I can reluctantly open Taobao and enter the live broadcast room. At first glance, it will be two or three hours. The professionalism of these anchors makes you unable to stop. Some goods that are just an idea, as long as the anchor says "the last 20 thousand copies, the last 10 thousand copies", will basically start. In addition to daily shopping in buy buy, I will also compare in my mind which anchor pushes more reliable things.

When you want to have a good stroll, you should carefully screen the shopping cart. On the one hand, you should do elimination to see what is completely unnecessary. On the other hand, you should pay close attention to whether these things will increase in price.

Why are you so crazy? Because I am too idle, and I have too many things to buy. My baby’s consumption in the past six months, my various skin care products, mother’s products, large-size clothes for rework, things for both parents, etc. These are all very small things that need to be done.

I will participate heavily in double 11 every year. When I am not busy, I will prepare in advance. When I am busy, I will take time off for lunch break and buy more, because buying in buy buy is one of the few life adjustments outside my work.

In fact, in previous years, I was very happy no matter how much I bought or how little I bought, but this year’s happy feeling disappeared, and most of them were upset caused by anxiety. In the early stage, I was worried that I didn’t do my homework properly, and I felt lost if I didn’t buy it right. Later, I felt that I spent too much time and energy on it, but my psychological expectations were not met, so I was depressed. In fact, the biggest pressure on me is not to buy in buy buy, but to stroll around, hoping that the world will cancel the fatigue of double 11.

I told my family what I thought, and they said, then you can uninstall Taobao. My first reaction was, of course not, so my time this month was not wasted. Should I buy it or not? I will shop less after I buy it.

At present, there are more than 120 items to be paid in my Taobao order, including the full reduction and so on, and I need to pay the final payment of about 70 thousand. However, I may choose to refund a quarter of orders after paying the final payment, especially skin care products. Because the deposit in the live broadcast room is not waiting for people, some of them do their homework online after paying, and they find that they are not suitable for their skin. Besides, I usually stock up on goods. Recently, I found that a batch of skin care products at home are approaching.

What worries me now is that I can’t "rest" after the first wave on November 1. On November 11th, the second wave, I didn’t want to participate any more, and I didn’t know if my body was honest.

Little demon | 25-year-old Internet company employee

Because of the nature of my work, I often stay up until one or two in the morning to write PPT, feeling that the collagen on my face is losing at a speed visible to the naked eye, so I will buy a lot of skin care products. Coupled with the change of seasons in autumn and winter, there is reason to buy more skin care products.

According to my habit, if I am sure I need to buy a lot of things, I will spend at least one afternoon studying them, but I seldom study discount routines, because I know that no matter how hard I calculate them, I can’t beat the merchants.

This year in double 11, it was the first time I bought something in the live broadcast room. I used to think that this method was a waste of time. I had to listen to the anchor’s chatter before I could buy it. I would rather go to a purchasing agency I know around me or buy it online at the counter. This year, I read the list of live broadcast announcements of Li Jiaqi and Viya in advance, and felt that the discount was very strong. I discussed with my colleagues what I planned to buy, and I squatted in the live broadcast room on time on October 20th.

During the live broadcast, I kept telling myself to spend rationally. Although I was also very moved when the anchor introduced some products that I didn’t plan, I thought I really didn’t need them, so I restrained myself and only paid the deposit for the helena rubinstein Eye Cream and Estee Lauder Cream that I had selected before.

Both of them are difficult to grab. When Viya introduced the product, I was so nervous that I was worried that I couldn’t grab it. So as soon as I got online, I clicked the link immediately, and it didn’t take two seconds, but fortunately, I grabbed it and was very happy.

In addition to skin care products, this year I have added Chinese medicine foot bath powder to my shopping cart. Because I usually have no time to exercise because of my busy work, and my physical strength is very poor, I can only stay up late and soak my feet for health, at least to promote blood circulation.

Although I restrained myself from buying indiscriminately, most people around me regretted buying it. One way is that if she grabs something that others don’t, she will pay the balance and let the person who takes over transfer the money to her. More likely, it is to return the goods immediately after paying the final payment.

I feel that women are naturally afraid of missing the bargain. The live broadcast room creates a sense of tension that everyone is grabbing. If you don’t buy someone else, you will buy it. At this time, you feel very much like the aunt you saw in the supermarket. Whether it is useful or not, you will rush to see the discounted things and grab them first. For example, one bottle of cream is actually enough, but when my friend saw the discount, he bought three bottles at once. After buying it, he asked me if I bought too many. I joked that it might take you several days to finish wiping your face.

Merchants are also very good at designing. The node where the deposit is paid is just in the early hours of the morning, and women are more prone to emotional and impulsive consumption.

In the final analysis, the "working girl" still has the mentality of being greedy for petty gain. If she is really rich, she doesn’t care about which anchor is more favorable and whether to send samples or not. One of my colleagues is like this. She usually buys them in official website at the original price, but a working person like us can only calculate who is the most cost-effective, gives the most and has the highest cost performance.

Do you feel that your income can’t satisfy your desire for consumption when you buy something? I thought it was nonsense. I think it’s better to buy 10 very cheap things than one that is not out of date. I will feel that the speed of making money is not as fast as the price increase.

If I have enough income, the things that appeal to me are luxury bags, earrings, necklaces, mobile phones, headphones and watches. ……

Sissy | 29-year-old cultural media practitioner

This time, because I was moving, I bought nearly 8,000 yuan without paying attention. I feel that if I didn’t buy it in double 11 this time, I would miss a lot of money.

I got all the electrical appliances when I moved this time. The biggest thing I bought was an oven, which was planted by a Vlog blogger. I always wanted to buy it. After this move, I lived alone as a gift for myself. I also bought an air fryer, so that my friends can cook French fries when they come home.

Of course, I also bought a lot of small things to enhance the interest of life. Because I like drinking more, I bought a set of wine mixing equipment, red wine glasses with a particularly nice sound when they collide, some beautiful porcelain and a lot of wine.

To my surprise, during this time in double 11, some homestays and tourist platforms began to sell coupons at a discount. This coupon can be redeemed until around May next spring, and I will still spoil this wool.

In fact, I didn’t grab these things in the live broadcast room. Maybe I am the life of the legendary 2G network. I hardly watch the live broadcast room. The only time I saw it was when I wanted to grab a white down jacket from Beichen, Canada Goose. I squatted there from the beginning of the live broadcast. I didn’t expect her live broadcast sequence to be out of order. When I was tired of watching it, the down jacket was gone when I planned to place an order, so I couldn’t grab it quickly, and the experience was very bad.

Many of my selections come from some grass planting platforms instead, and I will buy them according to what bloggers wear. This year, I bought a pearl necklace with a black turtle neck in double 11, and bought it on a special sale platform, which was both economical and beautiful.

Anyone who knows me well knows that I am a bag maniac. In my eyes, bag is a stage of transition in girls’ lives. I basically collected all the basic models of big brands, but later I found that many of them were completely idle and would not be carried out. Because I had to carry a computer all day, I sold them all. Now I only have three, and then I wear different clothes. Basically, these three are enough.

As we all know, big-name bags in double 11 are hardly discounted. On the contrary, Black Five offers more discounts. Moreover, these brands are basically not broadcast in the live broadcast room. Even if there are third-party sellers, the quality is difficult to guarantee, which is one reason why I don’t watch live broadcasts to sell goods.

I will also spend on impulse, which is basically a large amount of money. In fact, it is not easy for fall in price to buy large amounts of things. Everything I buy on impulse is particularly expensive, but it is easy to change it into money later, or it is easy to make it continue to generate more value on me.

I think what annoys me about double 11 is that Jiang Fan (president of Taobao Tmall) said impassioned at the press conference that this year’s double 11 will be divided into two sections. This is obviously because merchants and platforms want to make more money, but it seems to be a carnival with consumers. In fact, the longer double 11 dragged on, the less interested everyone was.

I used to be a moonlight clan, and I have no savings at all. I’ve always felt that it’s better to make more money than to spend so much time on raiders. People are driven by a sense of security. As I get older, I start to spend 1/10 of my salary on fixed investment, and I believe I will earn more money in the future.

* The title map comes from the network. At the request of the interviewee, john young, Su Li, mr.zhou, Xiao Yao and Qian Qian are pseudonyms.

　 　 　 　　The TV series "Hua Qiangu" starring Wallace Huo and Zhao Liying is being broadcasted. The point of netizens’ joy is not "bone painting love", but the steamed stuffed bun made of Altman monsters and CG special effects. Of course, the "sweet baby" made by animation is also jaw-dropping.

Special effects buns in Hua Qiangu

Hua Qiangu’s "spirit bug" sweet baby is burping.

　 　 　 　　The same special effects were spit out by the long-awaited online drama "Tomb Notes". Before the broadcast, Nanpai’s uncle said frankly, "The narrative aspect of his own story and the charm of the characters are far stronger than the need for special effects." "I don’t believe there will be such a situation as’ fifty cents special effects’. But after all, there will still be a bottleneck in the film and television production of online dramas in China, and there will still be an industrial development process, so we can wait patiently. ". After the broadcast, netizens spoke out that "the five-cent special effect that is more destructive than the fifty-cent special effect appeared" (but compared with the rough plot, the special effect is not the biggest problem).

In the pilot episode of Tomb Raiding Notes, a lighter flew by and the car exploded.

The blood of "Little Brother" Zhang Qiling

　 　 　 　 What is called Lei Ju by the audience now is either because of the exaggeration of the story or because of the special effects. While special effects account for an increasing proportion in TV series, their reputation is getting worse and worse, and even the word "fifty cents special effects" is used to describe the "shoddy" production of TV series. Domestic dramas have used special effects technology for decades, why are they often called "five-hair special effects"? Is it lack of money or technology?　

What is film and television special effects?

　 　 　 　 First of all, give everyone a definition of "film and television special effects" and "CG". The full name of CG is Computer Graphics, which refers to a category of visual design and production by using computer technology. It includes both art and all visual art creation activities at present, such as print design, web design, three-dimensional animation, film and television special effects and so on. Film and television special effects are one of CG.

In 1986, The Journey to the West Central the Monkey King was born.

　　　　　　　　As early as 1980s, in the six-year-old children’s version of The Journey to the West, the stone monkey was born, and the Monkey King’s "walking on clouds" were all film and television special effects, which was probably the original impression of mainland audiences on this technology.

　 　 　 　　In 1995, Pixar Animation Studio released Toy Story, the world’s first movie made entirely by computer animation, and the concept of CG really began to be widely recognized. In China, most colleges and universities began to set up related majors such as "post-film and television composite special effects" after 2000.

　 　 　 　　For actors, the use of special effects is both a good thing and a difficult problem.

The Man-eating Flowers in Hua Qiangu

　 　 　 　　Rulu, the actor who plays Xia Zixun in Hua Qiangu, once lamented, "The plot that once needed to travel across mountains and rivers to shoot can now be solved by a piece of green cloth and blue cloth." However, without the performance experience of "listening, seeing and feeling", the difficulty of interpreting the role has increased a lot. "The emergence of CG requires actors to perform more, and it is necessary to cultivate stronger imagination and artistic creativity."

The shooting scene of "Four Famous Boys" is set in green cloth.

After post-processing, the green cloth becomes blue sky and white clouds.

　　　　　　　　However, in the eyes of special effects producers, special effects cannot be a "sub-item" for actors’ performances. Xiao Yang, the director of the film "Youth Class", is the founder of a well-known special effects production company, Tiangong Extraordinary, and has been engaged in post-work for a long time. He doesn’t agree with the actors’ complaints about the production of special effects, and thinks that the "non-physical performance" of actors should be a basic skill as early as school.

　 　 　 　　"I don’t quite agree with the saying that actors work harder because of the special effects of film and television." Xiao Yang takes the drama of standing on the edge of a cliff as an example. "Now it can be done by post-production. Actors can do it by post-production without standing on the cliff. Does it make you concentrate on your performance to a certain extent and will not have psychological fear?"

Why is the effect only "fifty cents"?　

　 　 　 　 Film and television special effects have been widely used in domestic dramas, and the production of special effects has become an indispensable part of the full-screen legendary martial arts fairy tales. The audience’s focus on watching domestic dramas has also changed from paying attention to actors and plots to picking up dubbing clips and special visual experiences. But what stunned the audience was not how good the special effects were, but how thunderous they were. 　

The Special Effect Fox in swords of legends

　 　 　 　　For example, last year’s TV series "swords of legends" was dominated by netizens, who once said that "if special effects are removed, a group of people are crazy". Waterfalls that don’t move and beaches that walk without footprints are even dubbed as "special effects of 30 cents".

　 　 　 　 Known as the China Heavenly Edition "clash of the titans", the TV series "Stone Dare to Be the Hero of Heaven East" once played a publicity stunt of specially invited special effects production team of NASDAQ-listed IT companies before the broadcast, but after the broadcast, the special effects were hit in the face every minute. Some netizens vomited that "the whole drama exudes a sense of cheapness with thick plastic foam. When the immortals meet in the South Gate of Heaven, if the actors didn’t brush their sense of existence in front of the camera, they would really think they were watching cartoons".

　 　 　 　 Why the special effects of domestic dramas are scum, funding is a big factor. Generally speaking, the price of TV special effects lens is about 1500 yuan a second, but for most TV dramas that need to use a lot of special effects, no matter how big the production is, the budget is not enough. Although it is not 50 cents a second, the cost can only be a defective product.

　　　　　　　　It is reported that in 2010, the Zhang Jizhong version of The Journey to the West spent 15 million yuan on the post-production of special effects, and 14 companies participated in the production of 102,000 seconds of special effects shots, which is about 147 yuan per second on average. Zhang Jizhong revealed that compared with the 2003 edition of The Legend of the Condor Heroes, The Journey to the West’s post-production funds increased by 10 times, but the number and difficulty increased by 20 to 30 times, and the number of special effects shots accounted for more than half of the total number of shots in the series.

Zhang Jizhong version of The Journey to the West stills

　 　 　 　 However, after this TV series with more than 300 special effects shots in each episode was broadcast, many viewers called the special effects cottage. "The edges of the key image are all serrated, and many scenes of CG animation have not been color-corrected and are crude. Where did the investment go?"

　 　 　 　 In this regard, Zhang Jizhong’s explanation is that the investment of the play can’t be compared with that of American blockbusters, and the domestic technology can’t reach Hollywood level.

　 　 　 　　The online drama "Tomb Notes" claims to cost 5 million yuan per episode, with a total investment of more than 80 million yuan. However, after the broadcast, netizens discussed whether the level of special effects is 50 cents or 20 cents, and why the advertising time vision suddenly improved.

　 　 　 　 The relevant person in charge of the online drama "Never Imagine" said that special effects will only be used unless the plot needs it. "The best special effects team in China is even Xu Ke and Guangying, and many people are reluctant to do special effects for domestic dramas. If they want to do it, they are usually some students practicing their hands and playing."

　 　 　 　　Xu Jie, the special effects director of the TV series Men on Armored Ships, who has been in business for 15 years, admits that it is not an exaggeration for students to operate the special effects of basic domestic dramas. "The single repetitive special effects work is very simple. I can say that one can be trained in two or three months, but what China lacks is the technical director-style talents."

　　　　　　　　"The special effects industry itself has not existed for a long time. It is almost changing with each passing day. There is a lack of basic developers in this field in China, so it is difficult to keep up with the pace of large foreign companies." Mr. Q, who has been engaged in the film special effects industry for six years at Base Fx, said.

　　　　　　　　Mr. Q believes that the biggest bottleneck of film and television special effects is not the technology, but the rendering time is the biggest test if you want to make a detailed and realistic picture. However, at present, the production cycle and development mode of TV series obviously cannot tolerate the working mode of "slow work and fine work".

The picture of "Life of Pi" is beautiful, but its special effects company R&H has declared bankruptcy.

　 　 　 　 "The special effects industry is not particularly mature in the world, and many problems are still in the discussion stage." Xiao yang, the director of tiangong extraordinary splendour, said. Special effects cost money, but companies that make special effects may not make money. For example, Ang Lee directed "The Fantasy Drifting of Boys and Girls", whose special effects are generally recognized as good, but its special effects company has declared bankruptcy.

　 　 　 　Xiao Yang believes that "in China mainland, there is no problem for domestic practitioners to make special effects of a single shot, and the special effects of low still depend on the choice of the producer and whether the producer respects the basic special effects workflow".

　　　　　　　　"As far as I know, the level of everyone in the market is still similar, just a matter of money and time." Xu Jie, the special effects director of the TV series "Men on Armored Ships", said. For Xu Jie’s point of view, Li Xingwen, a senior film and television critic, also agreed that "on the one hand, it is hard power, the improvement of technology and the cultivation of talents, on the other hand, it is the satisfaction of funds and time."

　 　 　 　 The special effects shot in Men on the Armored Ship has 3600 seconds. "Now I advocate the concept of’ post-pre-production’. I also brought a group into the group before the drama was filmed. Many props, shapes and scenes later became my responsibility. In fact, these are closely related to special effects." Xu Jie admits that the crew’s respect for special effects work will directly affect the final presentation effect.

Stills of Men on Armored Ships

　　　　　　　　The criteria for judging the quality of special effects are basically grasped by each crew. Xu Jie said: "At present, we are still in a stage of watching and auditing together. As for the standard of one, two, three, you don’t have it yet, so there will be industry chaos."

　　　　　　　　Li Jianping, Dean of Animation College of Beijing Film Academy, once analyzed the faltering development of China’s film and television special effects from an educational perspective. He said that most of the current special effects are digital technology, which is close to the training direction of animation major, so many special effects artists in China are from animation major, and it is urgent to subdivide the special effects production major. There are no special effects software with independent brands, no local special effects talent team, the narrow development space of special effects teachers in China and the imperfect education system, which are all bottlenecks in the development of film and television special effects in China.

　　　　　　　　"The market is still very big," Xiao Yang said, and many talents are still being trained. "The industry is not short of simple implementation, but it lacks real guidance." The era of special effects artists in China may have to wait. "Chinese’s art conceptual design, the contractual spirit of institutional cooperation, the selection of scenes, etc. need to be completed and then formed into a system." Having participated in many film and television works, he fully affirmed the level of China’s special effects industry. "There are many talents in China, and many special effects in Hollywood are also contracted to domestic teams, because the post-producers in China are hard-working, but our shortcomings may be the lack of production system and the design of art concepts."

　 　 　 　 "The emergence, development and growth of the special effects industry are just to complete a dream. The whole film and television industry is for dreaming, so special effects and actors are all part of it." Xiao Yang believes that the structure of domestic dramas needs to be reorganized. "The performance of actors and whether producers respect the production of special effects are all problems, and the bad results can’t be blamed on the production of special effects."

　　On the morning of September 29th, the Propaganda Department of the CPC Central Committee held a series of press conferences on the theme of "Ten Years in China", introducing the diplomatic work in the new era and answering reporters’ questions.

　　Ma Zhaoxu, Vice Minister of Foreign Affairs introduced that since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has accurately grasped the development trend of the world and the development process of China, correctly understood the relationship between China and the outside world, scientifically answered fundamental questions such as what kind of world should be promoted, what kind of international relations should be built, what kind of diplomacy China needs and how to conduct diplomacy under the new situation, and achieved a series of major theoretical and practical innovations in the diplomatic field.

　　Faced with the question of "what kind of world to build and how to build this world", General Secretary of the Supreme Leader put forward an important concept of building a community of human destiny on the basis of in-depth thinking about the future and destiny of mankind, which pointed out the direction for human development and progress. Building a community of human destiny is the general goal of China’s diplomacy in the new era, and it has become a glorious banner leading the trend of the times.

　　The core connotation of the community of human destiny is to build a world of lasting peace, universal security, common prosperity, openness, tolerance, cleanliness and beauty. China is both an advocate and a practitioner of building a community of human destiny. Adhering to the concept of a global community of development and destiny, we persisted in discussing, building and sharing to promote the construction of the Belt and Road, and signed more than 200 cooperation documents with 149 countries and 32 international organizations to jointly build the Belt and Road. Thanks to the Belt and Road Initiative, East Africa has expressways, Maldives has a sea-crossing bridge, Laos has changed from a "land-locked country" to a "land-linked country", and China-Europe trains have also become an important "lifeline" to ensure the stability and smoothness of global logistics. Before China-Laos Railway opened to traffic last year, Lao students studying in China wrote to the Supreme Leader General Secretary to express their gratitude for the Belt and Road Initiative.

　　When the epidemic struck in the century, we always stood at the forefront of international anti-epidemic cooperation, shared epidemic prevention and treatment plans with more than 180 countries and international organizations, sent 38 medical expert groups to 34 countries, provided more than 2.2 billion doses of vaccines to more than 120 countries and international organizations, carried out the largest global emergency humanitarian action since the founding of New China, and promoted the construction of a human health community.

　　Building a community of human destiny is increasingly welcomed and supported by the international community, and it has achieved multiple leaps from "one party leading the singing" to "chorus". When General Secretary of the Supreme Leader delivered the keynote speech "Building a Community of Human Destiny Together" in Geneva, more than 800 guests at the scene gave more than 30 warm applause within 47 minutes. UN Secretary-General Guterres said that the purpose of practicing multilateralism is to build a community of human destiny. The concept of a community of human destiny has been fully reflected in the documents of the United Nations and other international organizations, and the construction of China-Africa community of destiny, China-Arab community of destiny, China-Latin America community of destiny, China-ASEAN community of destiny and China-Central Asia community of destiny is also being actively promoted. Since last year, the General Secretary of the Supreme Leader has successively put forward global development initiatives and global security initiatives, further enriching the concept of a community of human destiny.

　　At present, the world has entered a new period of turbulent change, and the characteristics of world change, historical change and times change are more obvious. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, we should be upright and innovative, persevere and make unremitting efforts to promote the innovation of diplomatic theory and practice, and constantly open up a new realm and situation of diplomacy with China as a big country.

　　Guangdong actively explores "industrial internet plus’s safe production", and around the goal of "comprehensively strengthening the safety management and control of key vehicles by using intelligent and informational means", Guangdong fully promotes the construction of an intelligent monitoring and early warning integration platform for key vehicles with "two passengers, one danger and one heavy cargo", realizes "six breakthroughs" and makes great efforts to solve the difficult problem of road transportation safety supervision.

　　Realize a new breakthrough in intelligent supervision ability

　　Using face recognition and other technical means, the driver’s unsafe driving behavior is intelligently analyzed and automatically and in real time warned. Access the real-time monitoring data of the vehicle to realize the visible and controllable running trajectory, speed and unsafe driving behavior of the driver.

　　Achieve a new breakthrough in data fusion and sharing

　　It is the first in China to organically integrate the data of road transport enterprises, third-party institutions, public security, transportation and other regulatory departments to build a risk analysis model. Push the risk analysis weekly report to the relevant regulatory authorities and personnel through "Guangdong Government Easy" to solve the problem of scattered data and separate departments.

　　Achieve a new breakthrough in early warning information processing

　　Through the construction of an early warning monitoring center, a special person will be on duty all day, tracking and handling the early warning information of high-risk vehicles and dynamically upgrading the degree of intervention, focusing on solving the problem that key vehicles are "no one is in charge of enterprises and the government can’t manage them".

　　Achieve a new breakthrough in risk analysis and prevention and control

　　By establishing and gradually iteratively upgrading the risk intelligent calculation model, the risk score of each road transport enterprise and vehicle can be accurately calculated, and the risks of transport vehicles, enterprises and drivers can be dynamically ranked, and the real-time synchronous sharing of departmental information can be realized through big data center and "Guangdong Government Easy".

　　Achieve a new breakthrough in expanding supervision and improving efficiency

　　At present, the integration platform has achieved "full coverage" of vehicle data of "two passengers and one danger" and electronic waybill management of dangerous goods in the province, and has access to satellite positioning data of about 760,000 key vehicles operating in Guangdong throughout the country, so as to realize positioning early warning such as vehicle speeding. The Provincial Department of Transportation deployed the intelligent video installation of 325,000 heavy trucks in the province. The Provincial Public Security Department promoted the construction of 19 inter-provincial highway checkpoints and 25 law enforcement checkpoints in key service areas, so as to improve the law enforcement investigation rate of preview information pavement.

　　Realize the main responsibility and make a new breakthrough.

　　Use "Guangdong Business Connect" to connect enterprise data, realize direct access to risk information, and get through the "last mile" of supervision. After the integration platform was officially launched on February 3, the first "ticket" was issued to road transport enterprises: the driver of a company in Huizhou had serious unsafe driving behavior, and after being monitored and warned by the integration platform, the company fined him 1800 yuan.

　　Through practical application, the application object of monitoring data is gradually covered from "single vehicle" to "people, vehicles and enterprises", the management link is extended from "accountability afterwards" to "prevention beforehand", the management means is upgraded from "crowd tactics" to "technical defense tactics", the law enforcement supervision is linked from "on-site law enforcement" to "online and offline", and the management purpose is changed from "violation handling" to ".

Wen | New Product Finance, Author | Wu Wenwu

Baidu is holding hands with Luo Yonghao, storming the live broadcast with goods, and wants to do big e-commerce business. Obviously, Baidu wants to have another e-commerce dream. Can it be done this time?

China’s Internet and e-commerce industries are never short of topics and players. No one expected that Baidu, which is doing its best to All in AI, would join hands with Luo Yonghao, the popular anchor of live broadcast with goods.

The cooperation between Baidu and Luo Yonghao has long been fully announced. On the evening of May 19th, Luo Yonghao announced at its Weibo that it would start strategic cooperation with Baidu, the e-commerce platform of Baidu. At that time, it was also reported by the media that Luo Yonghao had appeared in Baidu’s photo, which was full of topic.

Luo Yonghao also announced that the first live broadcast will be held in Baidu on May 23rd. In this way, the news that Luo Yonghao will be stationed in Baidu for live broadcast with goods was reported by the media one after another, which triggered market concern and heated discussion.

Soon on May 23rd, Luo Yonghao’s first live broadcast on Baidu arrived as scheduled. This live broadcast included not only free gold and iPhone, but also low-priced flying Maotai on the whole network. The products sold and the live broadcast style still had a strong Romanian style.

Of course, Luo Yonghao’s data on the first live broadcast of Baidu’s choice was very bright. According to media reports, the GMV of this four-hour live broadcast exceeded 50 million yuan, and the number of viewers exceeded 10 million.

Although Luo Yonghao has reduced the number of live broadcasts with goods compared with before, from the data performance of Luo Yonghao’s first live broadcast with goods in Baidu, Luo Yonghao is still one of the big anchors of live broadcast with goods, and still has a strong ability to attract gold.

Luo Yonghao, a serial entrepreneur who was heavily in debt because of the failure to create a hammer mobile phone, made a high-profile entrance to the live broadcast track in 2020 in order to pay off his debts, and is still performing the "True Return".

Luo Yonghao and his friends didn’t put their eggs in one basket. First, they did live broadcast with goods in Tik Tok, and then they settled in Taobao. After that, Luo Yonghao settled in JD.COM to do live broadcast with goods, constantly expanding the business map.

It’s not surprising which home appliance platform and short video platform Luo Yonghao has settled in for live broadcast, but to the surprise of the outside world, no one expected that the fourth home appliance platform that Luo Yonghao has settled in was actually Baidu’s preferred one.

Therefore, compared with Luo Yonghao going to Baidu for live delivery, the market pays more attention to Baidu and Baidu’s preference. Why do you hand in hand with Luo Yonghao for live delivery at this time? What is the intention?

In the view of New Product Finance, the cooperation between Luo Yonghao and Baidu is a cooperation of taking what they need. Luo Yonghao and making friends need a new e-commerce platform for live broadcast, while Baidu needs a super-head live broadcast anchor like Luo Yonghao to do a good job in e-commerce and live broadcast, bringing topics, hot search and real transaction volume.

This year’s 618 e-commerce is in full swing. At this time, Baidu cooperates with Luo Yonghao, and both sides want to harvest a fruitful 618 sales record.

Baidu and Luo Yonghao hand in hand, live broadcast with goods, has indeed rapidly improved the popularity and exposure of Baidu e-commerce in a short time. Judging from the comprehensive achievements created by Luo Yonghao in the first live broadcast with goods selected by Baidu, both Baidu Youxuan and Luo Yonghao have achieved a good start.

As we all know, Baidu is an established Internet technology company, which has gone through different industry cycles along with the development of Internet technology industry in China.

Baidu started as a search engine. It first competed with international Internet giants such as Google and Yahoo in search business, and became the largest Chinese search engine in the world. Although there are friends such as sogou search and 360 Search in China, Baidu has been firmly in the first place in Chinese search engines.

Baidu has been doing a lot of diversified business exploration. Every time it encounters an industry outlet, Baidu doesn’t want to miss it, but many businesses have long stopped.

For example, when the take-away market rose, Baidu made Baidu take-out, but it ended in failure. A few years ago, the wave of new energy vehicles hit, and Baidu and Geely set up the ultra-car, but they didn’t expect to crash directly at the end of December last year.

However, if many people don’t pay attention to Baidu, in fact, Baidu has always had an e-commerce dream, and it has been defeated repeatedly, and it has never stopped. Interestingly, Baidu e-commerce has also been chasing the wind.

In the Internet PC era, as early as 2003, when I saw that Taobao had just defeated ebay and became the first brother of C2C industry in China’s e-commerce industry, Baidu couldn’t help it. In 2008, it launched "Baidu Yes" and directly targeted Taobao. It also vowed to surpass Taobao within three years. Unexpectedly, only three years later, Baidu chose to declare "failure" in disguise by adjusting its business. In the C2C e-commerce era,

Later, Baidu saw the strong rise of JD.COM’s B2C business, and Baidu saw the opportunity of e-commerce business, and successively launched Baidu Lotte and Aloha, but they all closed down. It is estimated that many people have long forgotten these two e-commerce platforms that Baidu once launched.

A few years later, the Internet technology industry set off a wave of smart hardware consumption. Of course, Baidu saw this business opportunity again. In March 2015, it launched Baidu Future Store, which mainly sold and promoted various smart hardware products, such as smart water cups, smart coasters, physique analyzers, etc., which were more like vertical e-commerce, but only announced its closure after only one year of operation.

In order to be the next "Vipshop", Baidu launched Baidu MALL in November 2015, positioning itself as a mid-to-high-quality e-commerce, inviting 1,000 domestic and foreign mid-to-high-end well-known brands to settle in, and directly cooperating with brand officials to ensure 100% genuine licensed products. However, after just one year of operation in May, Baidu MALL quietly closed.

In fact, in recent years, Baidu first watched the rise of Pinduoduo, and then saw the wave of live broadcast delivery. E-commerce platforms such as Tik Tok and Aauto Quicker made live broadcast delivery popular, and Baidu never gave up its e-commerce business.

Baidu has already entered the live broadcast with goods, and invited stars and anchors such as Angel, Zhang Xiaohui and Yi Nengjing to live broadcast with goods in Baidu, and the results are not bad. Compared with mainstream e-commerce platforms, Baidu’s e-commerce business volume is much smaller.

In May, 2023, Baidu launched Baidu Youxuan, focusing on high technology and shouting to be an AI e-commerce. At that time, the focus was on the merchant side. On the supply side, it cooperated with large e-commerce platforms and launched tools such as intelligent shopping guide, AI digital anchor optimization and price comparison of the whole network to guide JD.COM, Taobao, Pinduoduo and so on. Comparatively speaking, Baidu Youxuan focused more on providing AI tools for merchants to help them get more long-tail orders, and did not focus too much on the C side.

Now, Baidu has chosen to join hands with Luo Yonghao. Obviously, Baidu wants to make an effort in the e-commerce business, especially to storm the live broadcast with goods again. To put it bluntly, Baidu has never given up its e-commerce dream and wants to take another shot.

At present, Baidu is All in AI. In the past two years, Baidu has relied on the concept of AI and the model of Wen Xin, as well as the global layout of driverless taxi business in Radish Run. No one expected that Baidu would suddenly launch its e-commerce business here at this time, and invited Luo Yonghao to Baidu to do live broadcast with goods.

As mentioned above, every time faced with different e-commerce outlets, Baidu has made explorations and attempts, but it just failed to achieve the expected goal. Baidu has never given up its e-commerce business, but in terms of scale and strength, it can’t sit at the same table with established e-commerce giants such as Ali and JD.COM, and with e-commerce upstarts such as Pinduoduo, Tik Tok and Aauto Quicker.

In the view of "New Product Finance", Baidu has seen the great value of live delivery and big data traffic behind it in recent years, and wants to play a different concept from other e-commerce platforms. What Baidu really wants to grasp is the emerging AI concept and AI e-commerce concept.

In the last year or two, the concept of AI has deeply influenced the e-commerce industry, and the arrival of the AI e-commerce era has become the consensus of major Internet e-commerce giants.

Recently, Alibaba not only reached a cooperation with Meitu, but also plans to invest 250 million US dollars in Meitu. The two sides will carry out in-depth cooperation in the field of AI and e-commerce, which is the latest heavy event for e-commerce giants to launch AI e-commerce.

The impact of AI on e-commerce is multifaceted, and it is having an increasing impact from efficiency, vision, scene application, shopping experience and other aspects. For example, the live broadcast of AI digital people with goods is a representative case of the application of AI in e-commerce industry.

It is undeniable that on the one hand, Baidu is in the leading position in the field of AI technology and has obvious advantages. At the same time, on the other hand, Baidu itself is a huge traffic pool. For example, Baidu APP’s own monthly traffic pool of over 700 million is still attractive to corporate brands and small and medium-sized businesses.

Baidu Youxuan has been very mature in serving the B-side business before, but in order to be a big e-commerce business and make the live delivery business bigger and stronger, Baidu needs to be a C-side consumer.

At least at this stage, in the e-commerce track, Baidu once again saw business opportunities, especially in the era of AI e-commerce, Baidu naturally did not want to miss it.

Inviting Luo Yonghao to settle in Baidu and choosing live broadcast to bring goods can play a strong leading role, especially to attract more corporate brands, especially to attract small and medium-sized enterprises to settle in, and Baidu’s preferred business base can be expanded rapidly.

Baidu once again picked up the dream of e-commerce and stormed the live broadcast with goods. If Baidu’s e-commerce business really started this time, Baidu not only told a new story to the outside world again, but also expanded the basic disk of e-commerce business, making the financial report data more eye-catching. Why not?

However, it is also worth noting that while Baidu faces both advantages and opportunities of AI e-commerce, challenges naturally exist.

All major e-commerce platforms are doing AI e-commerce, and AI technology will be widely and deeply used in the e-commerce industry. For example, JD.COM has also taken action in AI e-commerce, and Liu Qiangdong Digital Man has made live broadcast with goods, so Baidu needs to keep ahead in the application of AI e-commerce and make features.

The e-commerce industry has been developing at a high speed and iterating rapidly. Now, the whirlwind of live broadcast with goods and the exhibition of golden hair have passed, and Baidu Youxuan has invited Luo Yonghao to settle in now, which is too late. The future depends on the binding depth and duration of cooperation between the two parties. For example, Luo Yonghao has also settled in JD.COM to carry goods live. Judging from the frequency of carrying goods, Luo Yonghao has neglected JD.COM for a long time.

Similarly, if Baidu wants to be bigger and stronger in the future, it needs to continuously invest more resources. A Luo Yonghao is far from enough, and it needs to invite more big anchors to settle in.

In the past, Baidu’s optimization mainly focused on serving the B-side. Now, if it wants to exert its strength on the C-side, especially to attract more small and medium-sized enterprises to settle in, Baidu obviously has a lot of homework to make up.

In a word, Baidu had better invite Luo Yonghao to live and bring goods. Baidu wants to have another e-commerce dream. As for whether Baidu’s e-commerce dream will succeed in the future, only time will tell.

So, are you optimistic about Baidu’s optimization? Would you like to go shopping in Baidu’s preferred live broadcast room?

Chinese restaurants, tea restaurants and overseas Chinese food in Britain are included in the topic # Afternoon Tea 1 Content # Life Bookstore New Book Recommended 31 Contents #2021 New Book 43 Contents.

▲ Beijing Restaurant, the oldest famous Chinese restaurant in Leicester, England.

Image source: www.163.com

The taste of Chinese restaurants in Britain has changed from the traditional Cantonese flavor to the Hong Kong flavor. Especially in China City, the center of London, there are hundreds of very good Chinese restaurants, all of which can basically cook authentic Cantonese food, as well as dazzling hot "Cantonese dim sum", and Cantonese-style porridge with different flavors is also available. Overseas Chinese food seems to have the right style.

Afternoon Tea, Tea Restaurant and Hong Kong Pavilion

Author: Zhou Songfang

After Chinese arrived in England, he was not used to the food itself, but also to the time and way of eating. Chinese gets up early and goes to bed early, and has three meals a day, but Britain gets up early and goes to bed late, and it is divided into four or five meals. Students are no exception, and international students can only do as the Romans do. Some international students wrote down the meal schedule at that time:

As a rule, I get up at about 7: 30, and have breakfast after 8: 00. The food is milk cereal, ham and eggs, bread jam, cheese and tea. The earliest class time starts at 9: 00, and it is customary for British people to have lunch around 1: 00 pm, so the latest class time in the morning is from 12: 00 to 1: 00. In the afternoon, classes are held from 2: 00 to 5: 00, and about 5: 00 is Teatime for English people. English tea is eaten regularly (from 4: 00 to 5: 00, it is called High Tea), and it must be accompanied by bread jam, milk oil, cake cheese and fruit. We regard it as a meal, or at least it should be called refreshment. In the past, this kind of habit was only used by middle-class families, but it has been popular in the general society in recent decades. Although the food materials are different, few people don’t eat tea. Self-study time for students after tea. Dinner is served at about 9 o’clock, and the food is usually simpler than lunch, probably a cold dish, bread and cream, cheese and fruit and a few biscuits. After dinner, you can talk freely, or read soft words, or listen to the radio and phonograph. The usual bedtime is around eleven o’clock.

From this point of view, English dinner is like our midnight snack, and afternoon tea is like our dinner, and it is also as important as us. There is a saying that can show this degree of attention: "English people are used to having tea at five o’clock in the afternoon as usual." A pot of black tea, two pieces of bread, a plate of snacks and a plate of lettuce. Sometimes add an egg or a small fish. " In Chinese’s view, it’s not grand, but in Britain, "it’s better to be a housewife, and guests must watch a movie or eat China rice as a reward". Invite you to have afternoon tea. You should invite her to a movie or even a China meal, just like inviting someone to a western meal on the beach in the early days. That’s simply too much! Mr. Zhu Ziqing also said:

Europeans eat three meals a day, and the weight is quite different. Like Germany, there is only coffee and bread in the morning and cold food in the evening, only lunch is heavier. In France, coffee, moon cake, lunch and dinner seem to be average in weight. Britain pays equal attention to breakfast and dinner, and its lunch is lighter. Britain pays attention to breakfast, just like Chengdu in China. There are porridge, ham and eggs, bread, tea, and sometimes salted fish and fruit. Lunch is simple, you can just eat a piece of toast and a cup of coffee; Some small restaurants sell lunch boxes, such as cold fish and meat, but no dinner boxes.

However, no matter how much attention is paid to rich afternoon tea, it is afternoon tea after all, and it can’t be compared with dinner or dinner. Therefore, Zhu Ziqing probably regarded China’s "little man" as a "gentleman" in Britain, and thought that they often treated people with cheap and simple afternoon tea instead of expensive dinners: British people drink tea once a day at about 4: 30 pm, with toast and butter. When you invite a tea party, there are naturally other things, such as ham with bread, raw pea seedlings with bread, tea steamed bread and so on. They attach great importance to afternoon tea, which is almost indispensable. You can take this opportunity to treat people, which is much simpler and cheaper than inviting dinner. He also said: English people prefer tea to coffee, contrary to French people; They can’t make coffee well either. Most of the tea we drink now is Indian tea; Although China tea is sold in the tea and rice shop, there are few customers. It certainly has something to do with not allowing the profits to spill over, but it is not conducive to the publicity of China tea (for example, it is not clean when fried), and the main reason is that the tea taste is too weak. Indian tea is thick and bitter, and milk and sugar are just right; China black tea is not strong enough, but it smells good. It is strange that the tea sold in the tea and rice shop is so light in color, smell and fragrance that it is inexplicable how that kind of tea can be shipped out. Actually, that’s right. Tea restaurants focus on rice, tea is not important, what is the taste? Just like drinking tea in Guangdong, it is important to eat, and the taste of tea is not counted; Also like the popular tea restaurant, who knows that it is not from tea restaurants?

▲ Bun House Tea Room Teahouse in London.

(Source: sohu.com)

Tea restaurants are everywhere in Britain, and they are relatively cheap, so when Zhu Ziqing visited Britain in May and June 1932, he had a lot of experience and many observation records:

There are three cheap tea restaurants: Lyons, Express Milk Room and ABC Bakery. Each family has opened many stores, all over the city and outside; ABC is less and more expensive, and Laaynes is the most. The fried veal, veal liver and braised duck pieces in the express dairy are also delicious; They burn duck pieces with charcoal fire, so it has a China flavor. ABC fried beef liver can also be eaten, but it’s almost impossible to get old in a hurry; The dim sum is well baked, and several of them are comparable to the French bakery in Beiping. There doesn’t seem to be anything outstanding in Laaynes; But there are two "corner shops" in his house, both at the corner of downtown, but there are delicious foods there. The corner shop has two large rooms, one is upper and lower, and the other is three floors and three large rooms, which can accommodate about 1,500 people. There is a band playing in the evening. As soon as I entered, I saw it was dark and full of people. The corridor was narrow enough, but the weather was quite wide (a British student ridiculed it as "the palace of the poor", which might be good); There, I often find and stand for a long time before waiting for an empty seat. All the stores in these three stores use waitresses, but only two corner stores use some waiters-waiters are more expensive. The waiters and waitresses all wore black uniforms, and the women even wore white hats to entertain the guests in layers. Only in corner shops do you have to tip (although the door is marked "no tip"), and there is no need to tip in these three shops elsewhere. I have been to a corner shop, and the roast chicken is still delicious; But a chicken leg is one yuan and fifty cents in China, and it is more expensive to eat chicken wings. Tea restaurants sometimes have dominoes, etc. for guests’ entertainment, but they rarely ask the waiter for fun; Where there are many guests,There are always people waiting for seats, so there is no need to prepare them. In addition, there is an oyster shop, which specializes in oysters and is not cheap; A landlady told me that it was "unsanitary", but there were no fewer people to eat. Eating oysters is not suitable in summer, so the British say that oysters are out of order if the name of the month is not "R" (May, June, July and August).

▲ SALLY LUNN’S, an ancient bakery in Bath, England.

(Source: ctrip.com)

Through observation, Zhu Ziqing believes that tea restaurants are the true colors and can represent British cooking: "Old city restaurants and tea restaurants are the local flavors. Tea restaurant and frying shop are actually nicknames for small restaurants. The’ rice’ in the tea restaurant originally refers to lunch, but the things sold are not simple, and dinner is full; In addition to frying beef ribs and mutton ribs, the frying shop also sells other things. " There is a kind of sweet sesame cake (Muffin) and Crumpet in the tea and rice shop, which makes Zhu Ziqing never forget:

Sweet sesame seed cake is like our fire, but it has no stuffing, soft and slightly sweet, as if it were made with rice flour. There are many small nests on the cake surface, which are like beehives, relatively thin and like rice noodles. Both of them are about from France; But the sweet biscuits came early, at least 200 years ago. Chefs mostly live in Drury Lane, the place where the famous theater is located. I used to sell it with a plate on my head and a bell in my hand. At that time, people loved to eat, bought them, spread more butter on them, and baked them on the fireplace in the living room or dining room, so that the oil could be soaked in them and bitten off in one bite, or they would get stuck in the quarrel on both sides. This kind of leisure life is very interesting. However, the later Woer cakes were easier to soak in oil, more fragrant, not too thick, too soft, chewy and stylish; People like it gradually, so they buy less sweet biscuits. A lady was sad when she saw this situation, so she wrote to The Times to express her grievances for the sweet biscuits. The Times specially made a small editorial to persuade people to eat sweet biscuits to preserve the ancient style. However, I would rather keep the bad things that the lady said about Woer’s cakes. About that commentator also likes to eat Woer’s cakes.

This kind of English tea restaurant is quite similar to the tea restaurant that rose in Hong Kong later. I wonder if there is any origin between the two, and if so, what kind of origin? Although there are no more materials to explain at present, it is quite intriguing; The influence of Hong Kong diet on Britain increased day by day.

Due to the blockade of the newly established People’s Republic of China (PRC) by the western world, the number of overseas Chinese dropped sharply after 1950s, and it didn’t pick up until 1980s after China’s opening-up and reform. Therefore, the development of overseas Chinese restaurants over the past 30 years has formed a relatively unique form. In 1936, there were more than 8,000 overseas Chinese in Britain, and by 1955, there were only more than 4,000 overseas Chinese, a decrease of half. However, with the influence of the ultra-left trend in the mainland in the 1960s, Hong Kong immigrants joined in one after another, rising to 43,000 in 1971, more than 100,000 in 1981 after the reform and opening up, and reaching 150,000 in the mid-1990s. The same is true of Germany. In the 1930s, there were only over 800 people, and by 1991, there were over 50,000 people. Among them, at the end of December 1986, the Federal Statistical Office of West Germany announced that there were 7730 people from Hong Kong and Southeast Asia who went to Germany to run restaurants.

▲ Chinese restaurant in Chinatown, London

Image source: lushang.sdnews.com.cn

With the increasing number of overseas Chinese, the number of Chinese restaurants has increased even faster, because the early overseas Chinese had a low starting point and it was difficult to accumulate the original capital for opening restaurants, which was much easier to open than the later immigrants, especially those from Hong Kong. Take Britain as an example. In 1940, there were about 30 Chinese restaurants in Britain, but after the 1950s, 150 Chinese restaurants were opened every year. By the end of 1960s, there were 3,000 Chinese restaurants in Britain. According to its basic composition, the overseas Chinese who were the first to invest in the British Chinese food industry after the war can be divided into the following three categories: the first category is the staff of the former national government in Britain. After Britain recognized People’s Republic of China (PRC) in 1950, they made a living and mostly invested in the Chinese food industry; The second category is Chinese immigrants from the former British colonies; The third category is immigrants from Hong Kong, especially the New Territories, who are the most successful. According to a survey, from June 1963 to April 1964, of the 150-200 Chinese restaurants in London, only four were run by overseas Chinese in Singapore and Malaysia, and the rest were run by Hong Kong people. As most of the practitioners come from Hong Kong, Cantonese cuisine is the main dish. In his book "American Overseas Chinese Restaurant Industry" published in 1970, Dr. Chen Benchang said that there were 100,000 overseas Chinese and about 6,000 Chinese restaurants in Britain at that time, and particularly emphasized that "90% of the owners and employees were visitors from the New Territories of Hong Kong in recent years".

Since then, the taste of Chinese restaurants in Britain has changed from the traditional Cantonese flavor to the Hong Kong flavor. Even in the provinces and ports, "food in Hong Kong" has gradually surpassed "food in Guangzhou". Thanks to the contribution of Hong Kong people, China restaurants in Britain finally got rid of the suspicion of chop suey and surpassed American chop suey. When a scholar went to Harvard University in the United States to attend a short course one year, the school took good care of them and arranged for them to eat in a Chinese restaurant called Dashenglou. For twenty days in a row, there were only a few dishes, and there was no change. Almost all the dishes were sweet and creamy, and there were still many fried foods. There was absolutely no hot soup. Everyone had a large glass of cold ice water, which really hurt people and ate them every day. Relatively speaking, Chinese food in London is very delicious, especially in China City, the center of London, where there are hundreds of very good Chinese restaurants, all of which can basically cook authentic Cantonese food, dazzling hot "Cantonese dim sum" and Cantonese-style porridge with different flavors. Because of the development of the catering industry and the status of Hong Kong practitioners, a restaurant owner named Deng Zhuting from the New Territories of Hong Kong was also honored as the president of the Chinatown Chamber of Commerce in London and the overseas consultant of the China Federation of Returned Overseas Chinese, and was invited to attend the National Day ceremony in Beijing many times. Overseas Chinese food seems to have the right style.

▲ Zhongtai Restaurant in Leeds, England.

(Source: bangli.uk)

In addition, in the process of independence, a large number of Chinese immigrants from British colonies in Southeast Asia, such as Singapore, brought with them the flavor of Southeast Asia, adding to the charm of London Chinatown. Although the number of overseas Chinese in London Chinatown decreased from 1,000 to 200 in 1946, it did not prevent it from becoming a block where tourists concentrated again, because small restaurants with cheap and delicious Southeast Asian flavor "chicken with Chili sauce and China food, can attract customers the most".

This article is taken from Diet Journey to the West by Zhou Songfang.

The copyright of the article is owned by Life Bookstore Publishing Co., Ltd.

* The pictures in this article are taken from the Internet. If there is any infringement, please contact to delete them.

Reprint authorization, please contact the backstage.

Typesetting: lake dew

-Zhiwei Book Department-

Diet Journey to the West: History and Culture of Overseas Chinese Restaurants in the Late Qing Dynasty and the Republic of China

↑ Click on the picture to buy now.

By Zhou Songfang

32 paperbacks, 272 pages, 48.00 yuan

ISBN：9787807683193

Life Reading Xinzhi Sanlian Bookstore Life Bookstore Publishing Co., Ltd

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Recommendation language

Make a statement based on massive historical data

Collage a picture of Chinese people eating overseas.

Look at Chinese food culture

How to take root in Europe and America in the era of "cultural deficit"

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brief Introduction of the content

Since the Opium War, the western powers have knocked on the door of China with their guns. Since then, the trend of western learning spreading to the east has prevailed. From science and technology to ideology and culture, China has played a learner everywhere, and even admired others. In the history of communication between China and foreign countries for nearly a hundred years, only one item, "Chinese cuisine", spread from the east to all parts of the world with the pace of Chinese’s learning from the west, and staged a unique drama with oriental flavor flowing from east to west.

This book traces its roots and combs the unique course of the spread and development of Chinese cuisine in the western world since modern times. The anecdotes from the popularity of Li Hongzhang chop suey in the United States to the Flower House in Paris, from the unique flavor of the Mariner’s Pavilion in London to the historical change of "Eating in Saigon" in Vietnam, lead readers to relive the "Journey to the West" of Chinese cuisine, led by Cantonese cuisine.

This book is a history of food traveling to the west, which reflects all aspects of life history, social history and political history. It is full of interest and historical significance.

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Related topics

Original title: "Chinese restaurants and tea restaurants in Britain, overseas Chinese food, it is right to be right"

Read the original text

On December 12th, the four-door version of Hongguang MINI EV of Wuling Automobile officially opened the reservation channel. As the first four-door and four-seat vehicle in A00 new energy scooter, it inherits the family characteristics of "beautiful, easy to control, convenient to park, economical and energy-saving", and provides a more ideal solution for multi-person travel scenes.

From the design point of view, Hongguang MINI EV four-door version retains the family classic design genes. The body lines are smooth and round, showing full visual effects, showing exquisiteness and cuteness. Its headlights adopt an integrated "Lingzhiyi" LED light group, and the charging interface is cleverly placed under the front LOGO cover. Wuling fully considers the aesthetic preferences of young consumers, and specially introduces three vibrant "magic color high-definition" car paint colors, namely swelling blue, bubble green and sweet coffee.

The body size is 3256×1510×1578mm, and the wheelbase is 2190 mm. The cabin space and access space are more spacious. On the side of the car, the current model looks tough, while the new car looks rounder and the lines become softer. It also adopts a two-color body and a five-spoke contrasting color low wind resistance rim to enhance the fashion sense on the side of the car. It is worth mentioning that the new car does not use the popular hidden door handle, but uses the ordinary door handle.

The brand-new four-door structure enables four seats to get on and off independently. Compared with the two-door version, the rear passengers do not need to put down the front seats, which greatly improves the convenience of multi-person travel.

The rear part echoes the rounded style of the front of the car, and the taillights are changed into rounded corners, echoing the headlights. The rear of the car has also abandoned some overly complicated design elements, and the whole has become more simple and beautiful.

The Hongguang MINI EV four-door version and the popular IP Capibala small yellow dolphin joined forces to create a joint-name model, and the body was decorated with unique and lovely flowers.

For the interior, the design style of "cute and romantic" is used, and the new "caramel cream" interior color scheme is mainly light brown with cheese white, creating a soft and warm cockpit atmosphere. The interior trim panel is rounded, and the center console, door trim panel and other parts are inflated, which enhances the overall feeling from many aspects of vision and touch, and creates a fashionable and comfortable interior environment.

In terms of chassis, the four-door version of Hongguang MINI EV adopts front McPherson and rear integral bridge. In the power system, the four-door version is equipped with a 30kW motor, which is equivalent to the power level of the current high-power version and the two-door version, and the top speed can reach 100 km/h. It is also equipped with a battery that supports fast charging. At present, the battery capacity and pure battery cruising range have not been announced.

In terms of rights and interests, the current reservation can enjoy benefits such as "up to 3,000 yuan replacement subsidy, three-power lifetime warranty, 3.5kW charging pile, dragon film worth 3,000 yuan", with a total value of about 10,000 yuan. Compared with the two-door version, Wuling four-door version is more practical, which further enriches consumers’ choices. At present, the four-door version of Hongguang MINI EV has been stationed in Wuling stores all over the country. If you are interested, you can go and have a look.

1905 movie network news On August 3rd, the first film of Bo Huang’s "HB+U" project, A Rushing West, was launched in Jiangcheng Chongqing. The "HB+U" new director assistance program was initiated by actor Bo Huang, and Hanna Film and Shengwan Culture gave full support. The program aims to provide excellent platforms and resources for outstanding young directors with movie dreams. The film "A Rushing West" was written and directed by Feng Yong Qin, a young director, with the participation of many old players and powerful newcomers. The first concept poster with strong style was also exposed with the boot, which opened the tip of the iceberg for everyone.

　

Focus on the concept of commercial genre films. Posters are full of tension and strong style.　

The film "Rushing West" will create a commercial genre film with strong style, commercial market potential and social reality speculation. Feng Yongqin, the screenwriter and director of this film, graduated from the Central Academy of Drama. His previous works, such as Woodenhead and Soda Soda, have been shortlisted for First Youth Film Exhibition and other related film festivals many times. He is a young new director with great potential. The film starring also assembled a number of acting talents and potential new stars with profound knowledge in the industry, and the lineup should not be underestimated.

The concept poster of the first exposure film "Rushing West" is bold in composition and color, full of impact and impressive. In front of the red background of the poster, fiction and fact stood with a group of characters and a strange animal. The picture was full of potential dangers and inexplicable uneasiness. Careful observation will reveal that this is another reflection in the water, which is difficult to distinguish between true and false. It seems to have no obvious connection with the film title "Rushing West" at first glance, but it is actually a mystery. What is the relationship between the three people in the poster? What story is hidden in the looming "murder weapon"? Why does water go against the current? What is the meaning of "anger"? The intriguing posters make people have a desire to find out.

　

Chongqing, the first film of Bo Huang’s "HB+U" project, continues its "frontier"

In 2016, actor Bo Huang launched the "HB+U" new director assistance program, which is dedicated to selecting new director works with genre film creation potential, helping young filmmakers realize their movie dreams and give back to the film industry. In the past two years, Bo Huang actively participated in it as a promoter, and even served as a judge of "Golden Horse Venture Capital" to find outstanding works with potential. At present, the project has selected a number of works with unique image style and large market space from hundreds of works, and will be launched one after another.

The film "A Stormy Flow to the West" is the first film of the "HB+U" project. As the initiator, Bo Huang has always participated in and helped the early creation and preparation of "A Stormy Flow to the West". Coincidentally, Bo Huang took part in filming in Chongqing in the same year, and this film is one of the supporting projects of Mr. Andy Lau’s "Asian Rising Star Director" program. Twelve years later, the first film of the new director’s plan, which was helped by Bo Huang himself, also started from Chongqing. The unexpected encounter between fate and inheritance made people look forward to this film.

If you don’t consider the cost of using the car later when you buy a car, you will regret it afterwards. For example, today’s performance in this respect is worth talking about. Let’s take a good look at it.

Let’s take a look at the appearance of the plug-in hybrid of Willanda. The design of the plug-in hybrid front of Willanda is very simple and sporty. The headlights are very simple and the visual effect is not bad. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car body, the size of the car body is 4665 mm * 1855 mm * 1690 mm. The car adopts lovely lines, and the side of the car presents a stable design style. With large-sized thick-walled tires, it looks full of sports. In terms of the rear end, the lines of the plug-in hybrid rear end of Willanda are simple, the taillights are very simple and generous, and the overall layout is impressive.

Sitting in the car, the interior modeling took a solid route, which was consistent with the positioning of the car. The steering wheel design of this car is very tough, equipped with the functions of manual steering wheel up and down+front and rear adjustment, steering wheel heating and so on, and the palm fit is very high. Let’s take a look at the central control. With the 10.25-inch touch-sensitive LCD central control panel, the interior design is quite layered, and it looks scientific and technological. Let’s take a look at the dashboard and seats again. The car is equipped with a sports dashboard, which gives people a very tough feeling. The car uses a genuine leather/imitation leather mixed seat, equipped with functions such as electric adjustment of the auxiliary seat, electric adjustment of the seat, and tilting of the seat ratio. The overall comfort and wrapping are not bad.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, interior atmosphere light and other configurations, with rich functions, which greatly enhances its convenience of use.

This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality. If you go offline and actually experience it, it is estimated that there will be many new gains.