China News Service, February 14, Japan’s Oriental New Daily published an article saying that "brother" – a profession that is usually difficult for foreigners to enter in the eyes of ordinary people, has opened the door to foreigners in Tokyo. Recently, Japan’s Yamate Group, which has a taxi business, has extended an olive branch to foreigners who want to be "brother" in Japan. Aiming at the upcoming Tokyo Olympics in 2020, Yamate Group is on full fire in recruiting taxi drivers. Among them, Chinese drivers have high hopes.

　　The article is excerpted as follows:

　　In 2018, the number of Chinese tourists visiting Japan hit a record high of 8.38 million, and with the call of "buying" and "breaking snow (snow) ", a large number of Chinese tourists flocked to the streets of Japan. Not only that, but the number of Chinese living in Tokyo and the surrounding "bed town" (bed town) is also increasing.

　　It is in order to provide more comfortable and convenient taxi services to the growing number of Chinese customers that Yamate Group, which has about 600 taxis, has developed a plan to recruit Chinese taxi drivers.

　　In order to become a taxi driver in Japan, in addition to a regular driver’s license, you must also obtain a second type of driver’s license with operating qualifications. Before you can start your job, you must also pass a test on service specifications and geographical knowledge. It is precisely because of this high threshold that Japanese taxi companies rarely recruit drivers to foreigners. In response to these difficulties, Yamate Group provides a comprehensive training system and training program for Chinese drivers.

　　The company assists applicants to obtain a second type of driver’s license and bears the relevant expenses. During the training period, it not only helps new drivers to familiarize themselves with the geographical location, but also cultivates drivers’ professional skills in sightseeing, tourism, elderly rehabilitation and other aspects. And establish an incubation program to help prospective drivers obtain professional qualifications in related industries.

　　In addition to professional qualification exams, differences in language and culture are also tests that foreigners have to endure in their daily contact with a variety of passengers. Yamate Group also uses its language schools to provide Japanese language and Japanese culture assistance and guidance to Chinese drivers.

　　Because taxi drivers are often on a step-by-step (commission) system, in a Japanese society that believes in "merit sequence", they often give the impression of unstable income. To dispel the public’s stereotype of taxi drivers, the taxi industry has been working hard by raising wages, making pay transparent, and providing employees with opportunities to rise.

　　In order to reduce the pressure of new drivers and eliminate the sense of resistance in the industry, Yamate Group provides new drivers with a minimum wage guarantee system of 10 months, 270,000 yen (about 16,000 yuan) per month and three months of free accommodation to help newcomers get through the initial entry stage.

　　And for those "veteran drivers" who have already obtained the qualification of operation, Yamate Group even offers a reward of 500,000 yen to attract talents to join.

　　The "thirst for talent" of Japanese companies is inseparable from the general environment of Japanese society.

　　On September 7, 2013, in Buenos Aires, Argentina, the International Olympic Committee announced that Tokyo, Japan, would host the 2020 Summer Olympic Games. The news made the whole country boil, and the Japanese government took this opportunity to establish the "Tourism Nation" strategy as an important pillar of its economic policy. As an important pillar of its economic policy, it proposed to attract foreign tourists 40 million in 2020 and achieve the goal of 8 trillion yen in tourism consumption.

　　According to the data released by the Japanese Government Tourism Bureau, the number of foreign tourists visiting Japan has increased every year. Compared with the 6.22 million of the Great East Japan Earthquake in 2011, the number of foreign tourists visiting Japan has reached 31 million in 2018, which has increased by about 5 times. According to the data released by the Japanese Ministry of Finance, the surplus of Japan’s tourism revenue and expenditure in the first half of 2018 was as high as 1.2642 trillion yen (about 70 billion yuan). It is foreseeable that tourism revenue will greatly affect the direction of Japan’s economy.

　　This is accompanied by a huge tourism market. In 2018, the consumption of foreign tourists visiting Japan is estimated to reach 4.5064 trillion yen (about 280 billion yuan), setting a record high. Whether it is the number of tourists or the amount of consumption, the contribution of Chinese mainland is firmly ranked first. Last year, the number of Chinese mainland tourists visiting Japan 8.38 million increased by 13.9% year-on-year, breaking the 8 million mark for the first time; Chinese mainland tourists spent as much as 1.537 trillion yen (about 95.167 billion yuan) in Japan, accounting for more than one-third of the total consumption of foreigners in Japan.

　　In the face of the strong spending power of Chinese tourists, Japanese companies are also racking their brains to get a piece of the cake. As an indispensable part of the bridge of communication, those who understand the needs of Chinese customers and are familiar with Japanese society are forced to cut the needs of the job market.

　　In addition, the huge gap created by the severe shortage of labor force has also made Japanese society look more towards foreign workers.

　　According to the latest forecast by the Ministry of Health, Labour and Welfare, Japan’s labor force will decline by as much as 22% from 65.30 million in 2017 to 52.50 million in 2040. If urgent measures are not taken, Japanese society will face the dilemma of reducing the labor force by nearly 13 million in the next 20 years.

　　The shortage of labor is not just a fantasy of the future. According to Japanese media reports, 45 Japanese companies declared bankruptcy in August 2018 due to a shortage of manpower, a record high. Statistics released by the Imperial Japan Database Room also show that 45.4% of Japanese companies surveyed have a shortage of manpower.

　　The grim labor force projections have also prompted Japanese companies to step up their calls for society to accept more foreign workers and immigrants.

　　Despite some reluctance, the Japanese government has also had to take a more open attitude towards immigration. On December 8, 2018, the Japanese Diet Senate voted in opposition to the "Exit Management and Refugee Recognition Law", which was dubbed by the Japanese media as the "Expansion of Foreign Talents Act". The bill aims to introduce more foreign workers and solve the labor shortage problem caused by Japan’s declining birthrate and aging population.

　　The entry into force of the new law allows the Japanese government to establish two new "residence permits" (residence permits) to accept more foreign workers. According to the plan, the new system will be implemented on April 1, 2019, and it is planned to introduce more than 340,000 foreign workers to 14 industries, including agriculture and elderly care, within five years.

　　Perhaps in the near future, it will be commonplace to see foreign laborers busy in every scene of Japanese life.

morningnineAt 8: 00, Yu Chengdong arrived at Huawei’s flagship store in Futian, Shenzhen on time, dressed in a black suit, and even before the greeting was over, he opened the trunk of the car and excitedly introduced the latest detailed design to reporters.

It was supposed to be a weekend break, but Yu Chengdong said that his weekends and holidays are almost spent helping car companies build cars.

After a few years of breaking into the automobile field, the outside world is still looking at Huawei’s help to car companies build cars. "Cyrus cooperation has broken down", "there are still eight months before Huawei builds a car" and "Huawei will build its own car factory in the future". Recently, all kinds of rumors about Huawei’s car-making have once again put the technology giant’s greatest concern at the moment.Business is in the spotlight.

As the person in charge of Huawei terminals and smart cars,The helmsman of BU’s two major businesses, Yu Chengdong.Respond skillfullywatch from a height or distanceQuestions about whether Huawei will build a car.howeverThe most important issue before him is no longer whether Huawei makes cars, but how to let the outside world understand the cooperation model between Huawei and car companies and adopt this model.realizeCommercial success.

On February 18th, Yu Chengdong accepted an exclusive interview with Interface News. In the interview, he responded to the outside world’s car-making for Huawei.Cooperate with CyrusSome misunderstandings also explain the logic of Huawei’s choice of the current car-making mode and his future thinking about the smart car industry.

Huawei’s automobile business has three modes: standardized parts mode,HI mode (Huawei Inside mode) and intelligent car selection mode. Yu Chengdong said that the biggest difference between the latter two is that the smart car selection model is dominated by Huawei, and Huawei has the deepest participation and direct right.Product successResponsible; The HI mode is dominated by the car factory, and Huawei provides it with a full-stack smart car solution.

Yu Chengdong reiterated to the interface journalist, "Huawei doesn’t need to build its own car."

In his view, the car factory has the ability to build cars, and Huawei will not build factories or buy production lines, which is a waste of social resources. Huawei does not have the qualification to build a car and the personnel to build a whole car, but it can provide software, design, experience and quality control.

Therefore, Huawei’s intelligent selection model proposes to set up an ecological alliance with a few car companies to join.Strong alliance,commonexploitation. Make the experience to the extreme, do a good job of product differentiation and work together.liveTime window of automobile industry reform.

"The world is Huawei’s eco-car." Yu Chengdong said.

When the automobile industry moves towardsElectrification,Intelligent and networked, traditional car companies have been unable to cope, and these are precisely Huawei’s strengths. Yu Chengdong said that Huawei has accumulated a large number of consumer-oriented products in the past ten years.Experience, quality process, user experience, brand and sales channel resources can be shared with car companies, and they can be unified and quickly replicated in the ecological alliance.

The reason for being an ecological alliance is simple. If you simply sell spare parts and are dominated by the car factory, the success or failure will depend on the ability of the car factory. The car factory will die if its ability is not strong. So, just haveHImodelNot enough, the intelligent selection mode should be led by Huawei, from product design to channel sales, directly to productssuccessResponsible.

Many people have asked Yu Chengdong why he didn’t look for a cooperative car.World-class car factories such as BBA (Mercedes-Benz BMW Audi) and Toyota. His consideration is that the times are changing, and if you still follow the requirements of these traditional giants, you will not be able to do it in the market. If Huawei wants to win and survive, the initiative must be in its own hands.

The first car company to join the eco-alliance is Cyrus. Riding the east wind of Huawei, CyrusThe product quality is greatly improved,Revenue, Sales and FamealsoIt is increasing day by day, but for a long time, the outside world is not optimistic about this cooperation model. Celeste is considered as Huawei’s foundry, and even all car companies that cooperate with Huawei have been labeled as "selling their souls".

"Our ecological alliance is definitely not a foundry model. It is not to put some intelligent things in and help it market, but to jointly develop." Yu Chengdong said that car companies can only earn small money under the OEM mode, but the joint development mode will leave the big profits to car companies. Huawei wants to help car companies sell more cars and make big money, so that Huawei cansupplyMore parts, this is the real business logic behind Huawei’s car sales.

Although the sales volume of Cyrus has increased greatly, the company itself has not broken away from losses. Yu Chengdong believes that car companies have invested heavily in the early stage, but once the sales volume takes off, because Huawei will distribute the profits to car companies, car companies that work closely with Huawei will beshort-termTake the lead in becoming profitable and become the most profitable car company in China.among.

This sounds like an attractive business story, and Huawei’s next task is to prove its feasibility. Yu Chengdong is full of confidence in this. "I believe this model will make others never understand it, and in the end they will not catch up."

Huawei chose not to build a car, which also made the partner’s every move more concerned. During this period, it was reported in the industry that "Huawei’s R&D personnel were evacuated from Cyrus", "Huawei contacted other car factories" and "asked the poster toThe news that AITO logo was changed to HUAWEI, indicating full dominance, said that the cooperation between Cyrus and Huawei broke down, and the news once alarmed the capital market.

"Huawei has not only failed to evacuate R&D personnel, but has increased its investment in Cyrus." Yu Chengdong explicitly denied these rumors to the interface journalists.

Among the eco-alliances, Cyrus is the car company that has the deepest cooperation with Huawei at present. Both sides sinceAfter the smart car brand AITO was launched in 2021, three models, M5, M7 and M5 EV, were released one after another. In 2022, AITO deliveredexceed75,000 vehicles, becoming the fastest-growing brand of new energy vehicles.

Yu Chengdong emphasized that under the mode of intelligent selection, Cyrus, which has the earliest cooperation with Huawei, the deepest accumulation and the richest product models, must benefit the most.

He mentioned that Huawei’s smart selection model will cooperate with other manufacturers because the resources of the Cyrus family are limited. At present, the production capacity of the two factories is full, and the new factory is still under construction, so there are not so many resources. There will be a few manufacturers in the ecological alliance, but in any case, the biggest beneficiary of this model is Cyrus.

"Now Cyrus and the past are not the same. Huawei has been empowered by industrial design, quality control, user experience design and intelligence, and now these capabilities have become its own assets. " Yu Chengdong said, "So we must first help the car factory to succeed. We can’t succeed if the car factory can’t succeed."

Cyrus really benefited from it. In the past few years, Cyrus has gained a lot of resources and experience from Huawei terminals, as well as sales channels all over the country, which directly promoted the sales of Cyrus to take off.

During the 2021 Shanghai Auto Show, Huawei announced that it would help Cyrus sell cars. At that time, Yu Chengdong said that Huawei has more than 5,000 high-end experience stores and 60,000 retail and service outlets offline, which is an advantage channel resource that traditional car companies can’t match. In the past two years, Huawei’s channel networks all over the country have been transformed into preparations for selling cars.

Next, Huawei will also improve this sales model. "We used to think too simply." Yu Chengdong said that the reception capacity and personnel quality of many stores are not competent to sell cars, which leads to some problems in the retail sector. This year, Huawei will not blindly expand its sales network, but will upgrade the reception and sales capabilities of some stores, and even close some stores, focusing on the user experience.

Yu Chengdong once imagined that,In 2022, all Huawei cooperative brands could sell 300,000 cars together, but it was later found that it was almost impossible to achieve it under the supply chain conditions last year. In 2022, the industry sold more than 75,000 units, and this figure is other.New brandThe achievements of car companies in three to five years.

In 2023, Yu Chengdong did not set a sales target for the world. He doesn’t pay attention to KPI, and a word mentioned more frequently is NPS (net recommended value of users)-the average NPS level of the automobile industry is around 40%, and BBA is also floating at this level, while the industry has reached 70%, exceeding the level of luxury car enterprises.

On the riseApart from NPS, another pressure on Yu Chengdong is profitability. At an internal meeting at the end of last year, Yu Chengdong proposed that Che BU should be profitable in 2025. He told Interface News that to achieve this goal, Huawei must first help car companies sell 1 million cars, and he is confident to achieve it.

"We hope that Zhixuan andThe amount of HI mode can be increased, and the amount of intelligent selection may be even greater. Either way, we can do it. "Yu Chengdong said.

lashWith a sales volume of 1 million, Huawei is facing fierce competitors such as BYD and Tesla, as well as an old rival Xiaomi that may appear in the future. When talking about competition, Yu Chengdong said that Huawei mainly makes mid-to high-end products, and does not involve prices below 200,000 yuan. The best result in the future is that we can expand the market together.

This year, HuaweiA variety of questions will also be released.New car,includeAsk the boundaryM5, the advanced intelligent assisted driving version of M7, etc. The biggest upgrade of new products lies in the high level.intelligenceAuxiliary drivingThe plan got on the bus, and the whole plan was developed by Huawei.

A mainstream scheme to realize autonomous driving in the industry is to adopt high-precision map technology. However, due to the ever-changing roads in China, it is difficult for the high-precision map scheme to truly experience high-order intelligent assisted driving. Yu Chengdong said that the solution adopted by the world does not need to rely on high-precision maps, but through Huawei’s integration of perception capabilities, algorithms andAI technology, implementationLeading intelligent assisted driving experience.

In Yu Chengdong’s view, the intelligent upgrade of automobile parts is the core of the competition between China and American automobile brands in the future. future2-3 years is the window period of intelligent networked cars, and Huawei must seize it.chance.

"A person is dozen however, want a few brothers.togetherYes, that’s why we set up an ecological alliance. I believe that the car companies that have the closest cooperation with Huawei will be the few that can live to the end. "Yu Chengdong said.

On December 5th, according to the blogger "@ Li Ang Ang Ang Ah", it was reported that Xiaomi had a press conference this month, which was related to Xiaomi’s surging system and "really heavy" new products.

Some netizens asked if they could talk about it, and the blogger replied that "the news is not a mobile phone anyway". In addition, some netizens asked if it was a "car", and the blogger replied to the dog head expression pack.

According to the IT House, in the past two months, Xiaomi has continuously released heavy new products such as Xiaomi 14/14 Pro, Redmi K70 series, and 澎湃 OS, including accessories such as Xiaomi Watch S3 and Redmi Buds 5 Pro. However, Xiaomi Automobile remains mysterious. In addition to the ID photo published in the Ministry of Industry and Information Technology, the configuration information of Xiaomi Automobile is unknown. Therefore, netizens’ guesses about "heavy new products" are mostly Xiaomi cars.

After completing the training of store managers in some cities, Xiaomi Automobile has a new trend in sales. According to the new interface, some Xiaomi homes in Beijing, Shanghai and other places have started to confirm the display of cars. A Xiaomi Home store in Xujiahui, Shanghai, the first floor of which is currently under renovation (two floors in total).

According to the staff, in the future, the first floor of the store will all be used to place the exhibition car, and the exhibition car will arrive at the store in the first quarter of next year. In addition, the IT House has also reported a similar statement, saying that "it is tentatively scheduled to start arriving at the store in March next year".

Also today, Xiaomi was exploded in Zhejiang International Stadium. Many bloggers exposed the pictures and videos of the special internal test of Xiaomi Automobile today. It can be seen that Xiaomi Automobile went to the track and adopted a unique painting style.

At the same time, Hu Zhengnan, a partner of Shunwei Capital Investment, took a photo, saying that "it’s another day’s Battle. Some people claim to set up our circle, while others claim to overtake me through the straight road", and Weibo’s positioning is displayed as "Zhejiang International Circuit".

As early as November 15th, the website of the Ministry of Industry and Information Technology published the contents of the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Relief (the 56th batch), and two Xiaomi brand pure electric cars were listed.

Public information shows that the car is 4997mm long, 1963mm wide and 1440mm； high; The maximum speed is 265km/h, and the fuel is pure electric; The total mass is 2655kg and the kerb mass is 1980kg；; The front tread is 1693mm and the rear tread is 1699mm；; The front suspension is 975mm and the rear suspension is 1022m, and several photos of Xiaomi car body are displayed.

At present, there are many speculations about the pricing and official listing time of Xiaomi Automobile in the industry. As of press time, Xiaomi has not made an official announcement yet.

Integrated from IT house, interface news

CCTV News:Since the 14th Supervision Team of the Central Committee for Eliminating Evil entered Heilongjiang, it has taken cases with high public concern and great social impact as the key supervision work to follow up and promote the progress of cases.

Yu Huajie, member of the Standing Committee of Harbin Municipal Commission for Discipline Inspection:In August 2018, we received a large number of reports from the masses, especially from some electric power construction enterprises and construction people. It reflects a series of problems, such as corruption, bribery, monopoly and so on, of Li Wei, deputy general manager of Harbin Power Supply Company of the former State Grid, and his younger brother (Li Tong, former chairman of Harbin Electric Power Industry Company). We immediately launched an investigation under the leadership of the Municipal Party Committee of the Provincial Commission for Discipline Inspection, and took lien measures against them in a timely manner according to law.

　Li Wei, the eldest brother of the Li family, was then the deputy general manager of Harbin State Grid Corporation. He had nearly 1 billion yuan of power engineering projects in his hands every year. As his younger brother Li Jian, he started a private power engineering company with his friends, and his business naturally flourished under the care of his brother. Li Tong is the youngest in the family. He started as an ordinary worker. After his brother Li Wei was promoted from the position of chairman of Harbin Electric Power Industry Group Company to the position of deputy general manager of State Grid Harbin Company, he directly took over his brother’s position and became the main person in charge of the company. The two brothers took up leadership positions through illegal means, and this was only the beginning of the three brothers of Li’s taking up the road of black crimes.

Collusion in bidding and violence to suppress monopoly power projects

Since 2010, since Li Wei served as assistant director of Harbin Electric Power Bureau and chairman of the electric power industry group, he has been monopolizing the electrified connection project in the whole city. Through collusive bidding, they first won the bid with the electric power industry group, and then subcontracted the project to the company started off-line by their younger brother Li Jian and the black-related organization. In a few years, they almost monopolized the construction of the electric power project in the whole city.

　Boss Li Wei

Tao Chengquan, a policeman of Harbin Public Security Bureau:According to statistics, since 2010, the Li brothers, a criminal gang, monopolized 76.7% of the power projects in Harbin. They monopolized these power projects by means of bidding and violent suppression, and directly distributed them to the secondary companies controlled by the members of the organization, which in turn handed them over to downstream companies for construction.

Refusal to pay for subcontracted projects is forced to pay with goods.

In 2017, Mr. Ma of Harbin became the construction company they subcontracted. What was the result? During the central supervision team stationed in Heilongjiang, Mr. Ma came to the station to reflect his experience.

Mr. Ma from Harbin:These 22 substations should be around 11 million, and my own capital investment is 4.3 million, but so far I haven’t got a penny. He gave us a car with a market price of 700,000 at that time at a price of 1.5 million pieces, and the house and watches were several times higher than the market price. If you don’t want it, there is no money. Anyway, this is the thing.

I squander my money and my employees can’t pay.

There are more than 70 injured companies in Harbin, where Mr. Ma also suffered. All of them could not get the money after completing the construction, but the three brothers Li gained huge benefits in a short time. After a joint investigation by the Supervision Committee of the Harbin Commission for Discipline Inspection and the task force of the Public Security Bureau, in the past 14 years, the Li brothers’ triad-related organizations have made illegal profits of nearly 3.4 billion yuan.

Tao Chengquan, a policeman of Harbin Public Security Bureau:After they had money, they bought a lot of real estate, luxury cars and antique cultural relics all over the country. As a collective enterprise, more than 100 employees went to the provincial government all the year round to report the situation because they could not pay their wages.

On the one hand, there are hundreds of employees who can’t get paid, and on the other hand, there are 96 luxury cars with nearly 100 million yuan. At the same time, the task force also detained 135 properties purchased by the Li brothers’ triad-related organizations all over the country.

96 high-end cars that received bribes were worth nearly 100 million yuan.

Since the central supervision team entered Heilongjiang, it immediately took this triad-related organization as the key supervision case and went to the case-handling unit several times to understand the progress of the case. Members of the Central Supervision Team came to the detention center of the Municipal Public Security Bureau to interrogate Li Wei, who had been criminally detained.

Luxury cars full of parking lots

During more than two hours of interrogation, Li Wei told the Central Supervision Team about other leading cadres’ participation in business operations, bribery and crimes. According to the investigation, Li Wei, together with his younger brothers Li Tong and Li Jian, made huge profits in power projects, and also accepted bribes of more than 20 million yuan from other companies. In June this year, 96 high-end cars photographed by the task force of Harbin Public Security Bureau during the seizure of criminal goods filled the parking lot, with an estimated value of nearly 100 million yuan.

　　The current World Cup has entered the knockout stage. The wonderful game process and unpredictable results attracted more fans’ attention. On June 30th, Argentina-France match, CCTV’s multi-screen ratings entered the ranks of 4+ for the first time (4.29%), setting a new high for single event ratings since the start of the match.

　　The feast of the World Cup coincides with the integration of various platforms of the Central Radio and Television General Station. Taking stock of the communication effect data of this World Cup can reveal the powerful value and brand communication effect of CCTV.

　　First, the head platform for efficient aggregation of users

　　As of June 30th, the total number of users of the World Cup video broadcast by CCTV and new media content has exceeded.18.14 billion person-times. The World Cup quickly formed a super-large-scale communication effect in a short time, and together with a series of brand contents such as News Network, Spring Festival Evening, Golden Theater, live broadcast of major events, Olympic Games, etc., it formed a head resource platform for users to efficiently aggregate.

　　The promotion of media convergence provides an effective meeting point for the content interaction and collaborative operation of the platforms of the main station. By building a new media matrix and forming a one-button trigger mechanism, the efficient collaboration of various platforms on the new media side has played a positive role in the large-scale cross-screen communication of the World Cup. During the World Cup coverage, the users of multi-screen communication (TV screen, IPTV, web page, APP) based on the advantages of video at the main station always touched people for the following times.8.955 billion times; Based on the matrix communication of social media (Weibo, WeChat) on various platforms, users always touch people.9.185 billion times. Multi-screen video communication and social media secondary communication are basically the same in magnitude. Each platform integrates and cooperates to become a multiplier and accelerator for the cross-media communication of superior resources.

　　Second, the integration platform with high user stickiness

　　As of June 30th, the total time for users to watch the games on CCTV through live broadcast on big screen, playback in CCTV area, live broadcast on new media and on-demand is2.18 billion hours, multi-screen viewing users always reach for4.297 billion person-times, the average viewing time is30.53 minutes. It is equivalent to a 90-minute game, including the intermission. On average, each user only enters and exits less than three times, which shows the super high viewing stickiness.

　　The super-high viscosity of the World Cup ratings is closely related to the deepening of resource integration and the insistence on content-oriented after the integration of the main station, which makes the attraction of large and small screen platforms constantly improve. Since the establishment of the main station, major event reports and key innovative content have maintained a long-term user input in large-screen TV viewing and direct demand of new media.

　　Third, the fusion platform of large and small screen collaboration

　　According to the data, as of June 30th, the total broadcast volume of CCTV World Cup live TV broadcast was2.328 billion person-times, the total broadcast volume of live and on-demand games with new media and multi-terminals is1.969 billion person-times.

　　In terms of absolute volume, the broadcast of sports events on TV and new media is "divided into two parts", which are mutually supportive. This fully reflects the implementation effect of the integrated main station in promoting advantage gathering, resource sharing and deep integration.

　　Fourth, a balanced service platform for the rapid growth of young audiences

　　The data shows that during this World Cup, the proportion of users of young people under 40 years old, such as CCTV Audio & Video, CCTV5, CCTV Microvision and other major broadcast clients under the Central Radio and Television General Station, exceeded 70%, becoming the absolute main force for watching the event. On the TV side, since the start of the World Cup, the number of young viewers under the age of 40 in the live broadcast period of CCTV-5 evening matches (20: 00-26: 00) has increased by 83 million compared with the same period before the game.

　　In the coverage of the World Cup, CCTV has expanded the all-media channels for content dissemination, met the diverse needs of users and achieved all-round service for users. The younger cross-media users of the World Cup and CCTV’s innovative programs show that the content advantages and platform advantages of CCTV, as a national media, are being reflected in more extensive and balanced communication advantages and user advantages through deep integration. (CCTV Editor-in-Chief of Central Radio and Television Station)