No longer have to worry about institutions running away! The latest news, Zhejiang sports training digital management service platform will be launched in the whole province this year.
Qianjiang evening news Hour News Correspondent Fang Shu
The number of discipline teaching and training institutions has been greatly reduced. How can physical education and training "manage"?
What are the opportunities and challenges for the integration of physical education and education?
Under the background of the "No.1 Project" of Zhejiang digital economy, where is the digital direction of sports training tube clothing?
On November 5th, under the guidance of Zhejiang Sports Bureau, sponsored by Zhejiang Sports Industry Federation and undertaken by Shaoxing Keqiao District Education and Sports Bureau, the eighth session of Zhejiang Sports Education and Training Industry Development Seminar and Zhejiang Sports Industry Salon was held in Orient Mountain Shuijinsha Hotel, Keqiao District, Shaoxing City.
Focusing on government management, industry self-discipline and cross-border integration, this seminar focused on standardizing the development of the province’s off-campus sports training industry, promoting the new digital management model of "Zhejiang sports training" globally, exploring a new path of "sports+education" industry integration, and at the same time issuing the "Ke Qiao Declaration on the Integration and Development of Sports Education in Zhejiang Province", which provided a practical guarantee for the new journey of Zhejiang sports teaching and training industry.
Li Hua, deputy director of Zhejiang Sports Bureau, Jiang Jiancheng, director of the Economic Department of Zhejiang Sports Bureau, Chen Qin, deputy head of Shaoxing Keqiao District People’s Government, and other leaders attended the meeting. Leaders in charge of sports bureaus, industry experts and representatives of sports education and training enterprises gathered in the seminar to discuss the high-quality development of sports education and training in the new era.
Integration of sports and education:
Explore the integration path of high-quality development
"In the past five years, the number of employees has increased by 149%, and the number of corporate institutions has increased by 185%; The added value of physical education and training increased by 516% in four years. " Pan Shihua, assistant to the president of China Sports Industry Group, analyzed the development status of sports training institutions in China with multiple sets of data.
In recent years, the sports culture industry has grown rapidly, but there are still problems such as the shortage of professional talents and the irregular development of the industry. Shaoxing, on the other hand, has explored an innovative way of "integration of sports and education" in sports training, and has its own unique experience in system integration, co-hosting of events, co-creation of characteristics and co-construction of sports schools.
In May last year, the Ke Qiao District Government of Shaoxing City specially issued the Implementation Plan for Deepening the Integration of Sports and Education and Accelerating the Construction of New Sports Schools. In terms of the integration of sports and education, traditional sports such as football and short tennis were introduced into 47 schools. Xu Xun, director of Keqiao District Education and Sports Bureau, shared Ke Qiao’s experience in the integration of sports and education. "Establish off-campus training outlets in sports training institutions and build a new three-level training management system for sports schools, school outlets and social forces."
Zheli body culture:
Digital Management Service "New Scheme" in Zhejiang
The quality of training institutions is mixed, the teaching methods are varied, the qualifications of coaches are not uniform, and even there are poor operating conditions and malicious "running away" … Behind the prosperity, the sports industry is also facing many irregularities and imperfections, especially the problems of "capital" and "safety", which have caused long-term pain.
"Managing the industry means managing safety." In order to solve the pain points and management bottom line of the two major industries of "capital" and "safety", Jiang Jiancheng, director of the Economic Department of Zhejiang Sports Bureau, revealed at the seminar."Zheli Sports Training" digital tube service platform has been successfully put into trial operation, and will be gradually pushed out in the whole province during the year."The highlight of the feature is to grasp the’ one core’, do a good job of’ two supporting facilities’ and consolidate the’ four guarantees’."
"Zheli Sports Training is an integrated digital management service platform for the sports training industry." Shao Zhefeng of Zhejiang Digital Culture Group introduced that the platform is a "pre-access audit" platform for the training industry, a "daily supervision" means for the competent authorities, and a "service development" system for enterprises and people.
The platform takes fund supervision as the core, and all sports and training institutions must ensure that the teaching funds enter the special supervision account, and one lesson is sold. "For consumers, the QR code of’ Zheli Tipei One Code Pass’ will be the only receipt code for peace of mind." Shao Zhefeng introduced that the QR code must be posted in a prominent position on the scene of the teaching and training institution, and the training money paid through this code will directly enter the supervision account, which will ensure safety and convenient refund.
At the same time, the Zhejiang Provincial Sports Bureau and the Zhejiang Provincial Market Supervision Administration jointly issued the "Zhejiang Sports Off-campus Training Service Contract (Model Text)". All training contracts must use this model, and consumers no longer have to worry about the overlord clause.
The system of "institution white list" and "coach qualification certification" provides a strong guarantee for the standardized management of physical training institutions and coaches.
According to the statistics of Zhejiang Sports Bureau, there are currently over 5,300 legal institutions for physical education and training, with 100,000 employees."The level of coaches is mixed, and there are more than 250 kinds of coaches’ certificates on the market. The qualification certification system for coaches is imperative." Lv Linlin, China Sports Industry Group, said that the qualification certification of coaches in sports training institutions is progressing steadily. At present, more than 9,000 people have logged into the system, including nearly 6,000 people who have successfully changed their licenses.
Ke Qiao Declaration:
The integration of sports and education sends out the "common voice" of the industry
Promoting the development of sports teaching and training industry is of direct significance for giving full play to the industry advantages of sports and education departments and promoting the sharing of resources between departments. At the salon, representatives of all parties interacted enthusiastically, reached a consensus on promoting the sustainable development of the sports teaching and training industry, and jointly issued the Ke Qiao Declaration on the Integrated Development of Sports and Education in Zhejiang Province.
The declaration puts forward that "integration of sports and education" is the integration of cultural people and sports people, advocating the practice of the concept of "health first" and promoting the integration of sports and education. At the same time, the "industrial community" will gather professional strength to build a standardized sports teaching and training system; Strengthen planning guidance and improve the quality of the industry; Promote technological innovation and digital development; Stimulate market vitality and create scale effect; Gather professional strength, build a standardized sports teaching and training system and explore new ideas and paths to jointly promote the standardized and orderly development of Zhejiang sports teaching and training industry.
Li Hua, deputy director of Zhejiang Sports Bureau, pointed out that sports is an important part of education, and it is necessary to run a satisfactory education for the people and establish a high-quality education system. Under the background of double reduction, the sports training industry is facing challenges and full of opportunities. Zhejiang has made steady progress in the construction of common prosperity demonstration zones, which is good for sports undertakings, sports industry and sports teaching and training industry.
"From the perspective of the industry authorities, we should pay equal attention to supervision and service, standardize and improve simultaneously, promote the steady development of the industry, and win by quality." Li Hua expects that with the joint efforts of all parties, Zhejiang sports and culture industry can maintain healthy development and become bigger and stronger.
It is reported that this "Declaration" is the fourth time that Zhejiang Sports Industry Salon has released the industry voice. Judging from the previous activities, the Provincial Sports Industry Federation has become a series of achievements of Zhejiang Sports Industry Salon activities, from the Moganshan Declaration, which focuses on the development of outdoor sports industry, to the Linhai Declaration, which focuses on the safety of cross-country events, to the Yinzhou Declaration, which explores the development of outdoor camping industry.
As a supporting activity of the 6th Sports Leisure Fashion Week in Keqiao District, this salon lasts for 2 days. On the second day, the guests visited Ke Qiao Kuwan Town (Qiaobo Ice and Snow World, Zhejiang International Circuit), Keqiao District Children’s Amateur Sports School (new sports school), yangshan Rock Climbing Center (Asian Games venue) and other sports industry projects.
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