How can the ＂Double Creation＂ Activity Week deeply integrate technology and culture？ They say so.
Zhongan Online and Zhongan News Client News The first vertical salon of "Science and Technology Innovation and Digital Empowerment" was successfully held on the afternoon of September 18th. Leaders of research institutions in the field of science, technology, culture and innovation, well-known experts in the design field and representatives of outstanding science and technology enterprises gathered together to open an ideological feast, focus on the frontier and development trend of cultural and creative technology integration, explore new ideas, new concepts and new heights for the development of cultural and creative industries, and promote the deep integration of technology and cultural industries.
In recent years, with the rapid development of a new generation of information technology, the deep integration of technology and cultural industries has become the development trend of the times and an important "accelerator" to promote social progress and the evolution of civilization.
Li Qi, Dean of the Institute of Mechanical Industry Information and President of Mechanical Industry Press, shared the theme of "Integration of Science and Technology and Culture, Re-creating Mechanic Wenchuang 2.0", and introduced the development and practice of Wenchuang products in Mechanical Industry Press, as well as the new concept and new trend of Wenchuang product design and development under the deep integration of science and technology. He preached that the development of Mechanic Wenchuang 2.0 products is based on the following considerations: to spread the traditional culture of China as the main research and development direction, focusing on the theme of classical architecture; Adhere to the principle of differentiation and develop products with high reduction, deep experience and strong sense of scene; Adhere to the combination of product form and cultural connotation; Deep integration of digital technology and product research and development, the whole process of design and manufacturing adopts digital technology.
Liu Yang, an associate professor at Beijing University of Technology and a member of the Cultural Committee of the Central Committee of the NLD, shared many industrial designs such as "Beijing Gift" with the theme of "Development of Cultural and Creative Products Integrating Traditional Culture with Contemporary Design" and said that there is no one who is higher or lower in science and technology and culture, but there is a sequence. We must first study the essential needs of people and cultural needs, and then integrate science and technology and use it reasonably and appropriately. Design is the use of methods, appropriate use of science and technology to form a product solution, combined with cultural elements, to accurately meet people’s needs.
Xie Zhicun, executive vice president of nickname technology, shared the theme around "Light Field Interaction-Building a Meta-cosmic Service Framework of Virtual and Real Conjugation". Combining the practice of nickname technology in the field of mixed reality and light field interaction, he shared the thinking and prospect of technological innovation to promote the dissemination and promotion of digital content, and to build a conjugated metauniverse to promote the deep integration of scientific and technological innovation. He expressed the hope that by building the infrastructure of light field interaction, the gap between digital content and real space and scene can be bridged, and a beautiful picture of the meta-universe can be depicted.
Under the auspices of Shi Jun, Deputy General Manager of Power Communication, Salon held a round-table dialogue with the theme of "New Fashion-Science and Technology Creating New Forces in China". The guests believed that at a new historical starting point, the development and design of cultural and creative products should continue to carry forward traditional culture, deeply understand and tap excellent traditional cultural resources, and also promote the integration of technology and culture, introduce advanced technology and reasonably apply it to every link of cultural and creative products’ creation, production, dissemination, consumption and service, and empower the cultural industry to develop with high quality through technological innovation.
It is understood that the "Science and Technology Innovation China" new era entrepreneur talk event will also hold two vertical innovation and entrepreneurship salons on September 19-20, namely, "Double Chain Integration of innovation chain Industrial Chain" and "Overall Promotion of Optimization and Upgrading". A number of well-known experts, entrepreneurs, entrepreneurs and guests of innovation and incubation institutions will share their themes and have in-depth exchanges, leading the innovative and entrepreneurial groups to stimulate new kinetic energy of economic and social development, and promote high-quality employment with high-quality entrepreneurship. (Reporter Meng Yifan)
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