Last Saturday night, the second season of the multi-screen interactive music variety "Praise for Songs" jointly produced by Tik Tok and Zhejiang Satellite TV ushered in the final performance "Hundred Praises Music Festival". Sun Nan, a singer who won the title song of "Hundred Praises" in the third program, returned to the stage again and brought the song "Brand".

Thirty-two years after his debut, Sun Nan said that he has always maintained awe and modesty about music. Photo courtesy of respondents

This year is the 32nd year of Sun Nan’s debut. As a representative of powerful singers in the 1990s, he witnessed the changes of Chinese music from the physical record market to the digital music era. As a "mentor" of music variety, he welcomed and sent a batch of young singers; His personal musical expression has also changed from lamenting life to thinking about life …

In recent years, there has been a lot of discussion about "the ebb of Chinese music, and it is difficult to produce classics again". Sun Nan has created too many excellent music works that have been widely circulated so far, but in his view, the times are changing with each passing day, and the music of each era has different emotional expressions, but the variety and stage pay more attention to "covering old songs" and rarely provide opportunities for new original music; When the public presses the acceleration button to appreciate music, some creators are also eager to achieve success, and there are still places to be improved in production.

Praise for Song is one of the most cherished stages in Sun Nan in recent years. Not only did he bring two unpublished new songs, Songs for All Friends and Endless Life, which were effectively spread on large and small screens in Tik Tok and Zhejiang Satellite TV, but the song "Guest" adapted this season also exceeded 90 million broadcasts in Tik Tok, and the popularity continued to soar. It is reported that in the second half of this year, Sun Nan will launch a new album again after 12 years, including many original songs including the above three new songs. In an exclusive interview with the Beijing News reporter, Sun Nan said that now is his best creative period, and he has too many thoughts to express through music. If there is "Praise for the Song" next year, he hopes to come to this stage again and bring a new song and show. "I have written a lot (songs) recently, hoping to sing it to everyone. I have always been pursuing a heart of awe and modesty in music. "

Popularity does not mean cover, but there are too few exhibition stages for new songs.

In the hot wave of singers participating in music variety shows in the market, Sun Nan seems to be somewhat low-key. In five years, he participated in no more than four music programs. "There are too many covers. Some songs are covered dozens of times, and singers can only keep eating their old books. " Sun Nan said frankly.

Since her debut, she has been rooted in original music. Sun Nan always believes that the so-called "pop" is not a cover of old songs, and new works must be produced to bring new vitality and feelings to the music market. "I believe that every singer wants to sing new songs, and there are many capable singers and creators. Why can’t we have more programs related to new creations?"

This is why Sun Nan appeared in Praise for Songs for two years in a row. "Praise for Song" is based on the combination of small-screen communication in Tik Tok and big-screen stage in Zhejiang Satellite TV. Singers can not only personalize Tik Tok’s hot songs, but also endow them with brand-new pop potential. At the same time, I can also promote my unpublished new songs through the publicity resources in Tik Tok.

This is the opportunity that Sun Nan has been waiting for. Twenty years ago, the habit of listening to songs was to buy CDs and cassettes, put them in fixed machines, and sit down and enjoy them one by one. Or listen to it at a song club or roadshow. However, with the rapid development of the Internet and digital music, new songs are lost in the vast library of music, and there is no stage for public publication, so we can only passively wait for mobile phones to randomly order them. The speed of listening to songs has also become faster. "No one can hear the best songs." Sun Nan said.

In the second season of "Praise for Song", Sun Nan brought his original unpublished new song "Endless Life". Photo courtesy of program group

In the second season of "Praise for Song", Sun Nan brought his unpublished original song "Endless Life". The stage conveys the concept of the universe through the circular projection device and the ground screen; With illusory veil and simple lighting, it presents a clean and empty artistic conception and a sense of scene. The end of the song scatters a burst of light beams, just like the sunshine scattered in the sky, giving people hope and endless reverie. In this song, Sun Nan combines the popular singing with the original singing, and the emotional melody and the lyrics with a great sense of pictures directly hit everyone’s deep yearning for nature.

"There are too few stages for publishing new songs now. Music sometimes has to be on the scene to be fully felt. " For Sun Nan, it doesn’t matter what the performance of this song is. On the contrary, he cherishes the free space given to the singer by this stage, giving him the opportunity to sing new songs that have not been verified by the market, and telling fans about the current life state of Sun Nan through music. This is his biggest appeal now.

It’s not that the songs are not as good as before, but that times have changed.

In the 1990s, it was known as the golden age of Chinese music, and powerful singers such as Sun Nan, Jeff Chang Shin-Che, Han Hong and Na Ying all became famous at this time. In 1996, Sun Nan released the single "Red Flag Fluttering"; Two years later, he released his solo album "Antarctic Light", among which "Come back soon" and "Be there or be square" have become classic songs sung so far.

The album "Southern Lights" includes Sun Nan’s classic songs such as "Come Back Soon" and "Be there or be square".

Many people miss that era and are also lost in the lack of classic songs. But in Sun Nan’s view, the times are constantly changing, and each era has its own unique emotional and musical memories. Just like in the 1990s, they also thought that the songs of the 1960s were classics of the times. "In fact, what we miss is the memory of that era. When I hear a song, I will find back the feeling and breath at that time, and add a lot of colors to my memory. But it can’t be said that the current songs are not as good as before. "

Praise for Song provides an opportunity for singers to have a deep dialogue with the new era and young audiences. Senior musicians can adapt the current hot songs of Tik Tok through more diversified and advanced new ideas, so as to make them more professional and complete in melody and emotional expression and glow with new vitality. On this stage, Sun Nan also adapted two Tik Tok hit songs. In the first season, the song "fickle" was mixed with guitar, bass, drums and other musical instruments. With the strong emotion of Sun Nan’s singing, Tik Tok praised more than 240,000. In the middle of this season, Sun Nan’s adaptation of "Guest" also runs through the feeling of telling, and the emotions are progressive until the heartbreaking "crying" is completely released, which has become one of the most hotly discussed songs in the current period.

In Sun Nan’s view, the original popular atmosphere of adapting a song cannot be destroyed. "If a song is like a new song after adaptation, it seems that others have never heard it, so it is better to write a new song. If you want to keep the original charm and have new highlights, then we have to add the points that the original singer did not consider completely to make this song richer. " "Praise for the Song" provides great space for guests to create and play. Sun Nan added the melody of "Wedding March" to the arrangement of "Guests", which comprehensively upgraded the song in musicality and story, and became a memorable adaptation highlight. "Especially after the chorus, the tension is strengthened, making this song like a lyric movement. From the slow beginning to the later outbreak, it is a step-by-step process."

Sun Nan added the melody of "Wedding March" to the arrangement of "Guests", which made this adaptation upgrade in musicality and story. Photo courtesy of program group

Sun Nan always believed that this era must have a good creation and unique musical taste. No matter whether he recorded an album before or chose Tik Tok’s hot songs this time, his aesthetic standards have never changed: first, he must have musicality and beautiful melody; Secondly, the emotions expressed should be profound and can resonate with the public; It is difficult to succeed without one of them. Just as the performance stage of "Guests" ended, many members of the "Hundred Praises Group" were moved to tears, and Sun Nan’s tactfully moving singing brought their thoughts back to their own stories. "Although we can’t experience the same scene as in the song every time, you can experience that feeling through moving music and express it in music. A good melody can have subtleties that touch people. " Sun Nan said.

Listening to music channels has changed, and face-to-face with the audience has become more precious.

On the stage of "Praise for Song", Sun Nan has to face the consideration of the market and audience. The program group invited 100 Tik Tok creators from different fields who love music to form a "Baizan Group". They are not only the song-pushing groups of the program, but also help to break the circle with video creation. It also represents the music audience, feeds back the most intuitive preferences to musicians and provides them with opportunities for direct dialogue with the market.

In the past, there was close contact between singers and listeners. After a singer releases a record or a new song, he needs to travel to all TV stations and radio stations in the country, and do hundreds of song clubs, and everywhere he goes is full of fans. Singers can have face-to-face communication with fans from all over the world, and listeners also have the opportunity to experience the charm of live music. "It was very tiring to make an album at that time." Sun Nan recalled.

In recent years, the Chinese music scene is mostly pure output. Musicians are relatively independent, and their perception and feedback to the market are weak and slow, so music creation is easily out of touch with the market. Music promotion has also turned online, and singers can open live rooms anytime and anywhere, even singing and interacting with Mai, without even leaving their chairs. "Although it is easier and more convenient, online is actually separated from the screen, there are many barriers, and many things are not as direct as before."

Therefore, Sun Nan likes the public opinion field built by Praise for Songs. "I listen to their speech is very interesting. I can learn a lot about their ideas and different opinions, which actually inspired me a lot. "

A "Hundred Praises Group" was specially set up on the scene of "Praise for Songs" program, and members can express their views on songs on the spot. Photo courtesy of program group

In fact, during his many years of singing experience, Sun Nan has also encountered different comments from the market or the audience, such as his high pitch and his singing style that has not changed for many years. Especially in the network era, where the expression is more direct, the audience no longer wants to say that you are "not good enough" and has to take care of some face, like the fans who face each other in the past; What you often hear now is what you express. "There may be a lot of truth and some different suggestions or feelings." At this stage, it seems that Sun Nan is no longer a fiery teenager, but has already accepted the views of the outside world. For him, it is impossible for musicians to ask everyone to understand their own music, and different opinions will certainly exist. And he has passed the stage of demanding others, and now he wants to ask for himself. This is an important part of the gradual maturity of a musician’s psychological construction. "You constantly reflect on yourself and make your mood more mature, and the influence of the outside world on you will be self-defeating. When your heart is calm, it must be soft outside; When your heart is stormy, there must be lightning and thunder outside. "

The new song "Endless Life" brought by Sun Nan in the second season of "Praise for Songs" is not a song that is easy to spread. At the scene, the members of "Baizan Group" from Tik Tok expressed their confusion one after another, and they didn’t know how to create such a magnificent and spatial song into a popular video content. But in the end, "Endless Life" won the title song of "Hundred Praises" with high notes.

This once again strengthened Sun Nan’s insistence on good music. In his view, good music is closely related to effective communication, but as a singer and creator, writing and singing are the only tasks, and communication is not something he needs to consider. "All I have to do is stand on the stage and give good music to everyone, and I will be satisfied. Just like many Tik Tok creators said that "Endless Life" was not suitable for making videos that day, but they still gave me a high score. In fact, I am very happy. Prove that they felt the energy expressed by music on the spot, then I didn’t write this song in vain. "

What I want to express at this stage is more about my views on life.

In the late 1980s, Sun Nan, who was less than 20 years old, came to Beijing Coal Mine Art Troupe from Dalian to pursue his stage dream. After entering the Central Song and Dance Troupe, he only earned more than 200 yuan a month to maintain his life. But he is very satisfied. He called this stage "survival"-just to learn. As long as there is a stage to sing, no matter what songs you sing, you can support yourself. I have never thought about what will happen in the future.

With the accumulation of popularity, a series of well-known golden songs of the times, such as "Red Flag Fluttering", "Be there or be square" and "Come back soon", have made Sun Nan a powerful singer who is popular at home and abroad. He began to enjoy wayward and stubborn capital in the market, and he could only choose his favorite music and write what he wanted to express. "Some fans have started to like me, and more and more fans like me. This time is called’ life’. Because I can slowly enjoy some fun in my music life. "

Now, 32 years after her debut, Sun Nan compares her 53-year-old self to the stage of "cognitive life". In his music, it is rare to hear "Come Back Soon" as a straightforward expression and "Save" as a painful feeling in the face of cruel society. Similarly, there are few popular songs that are widely sung. But now Sun Nan seems to be indifferent, calm and free than ever. This is a targeted freedom-he is no longer satisfied with expressing only Sun Nan’s personalized attitude towards life, but hopes to explore and think about the meaning of life in music: where do we come from? Where are we going?

This is why Sun Nan chose Endless Life in the second season of Praise for Songs. Through the metaphor of mountains, rivers and seas and the stars in the universe, Endless Life actually expresses the depth and breadth of fatherly love. "White clouds, please be my eyes/grassland, become my body/wish I have a sky-like heart/love the earth in peace …"

Sun Nan said that what he wants to express at this stage is his own view on life. Photo courtesy of respondents

Sun Nan said that after becoming a father, he hoped that his children could learn more brave and tenacious spirit from themselves. So in the lyrics, he compared children to all things and stars, and compared his father to nature and the universe. "Can we have such a broad mind? Let my body become a grassland, my eyes are as bright as the stars and the moon, and my heart is as warm as the sun. This song actually shows that I want to be such a person and a father, and I can protect my children with love and live forever. "

It is reported that "Endless Life" has not been officially published, but with the help of Tik Tok and Zhejiang Satellite TV, the number of topics broadcast on the live stage in Sun Nan has exceeded 17.2 million, among which the video content "Endless Life gives people a reason to start" has been praised by nearly 100,000 at the highest point in Tik Tok. Based on the advantages of Tik Tok platform, Praise for Songs integrates social values into music announcement, and conveys beautiful ideas to the society with high aesthetic and life-thinking music expression.

"I write songs now, just to express my thoughts and views on life. I didn’t think too much about what to do on this platform. The feelings and love I want to express at this stage should be divorced from life and about the direction of life. I hope that every capital can (let the audience) find some guidance in life, or answer some puzzles. This is the creative realm I want now. " Sun Nan said.

Beijing News reporter Z Ryan

Chief Editor Wu Dongni

Proofread Li Lijun

1905 movie network news　"In the Spring Festival of 2021, the Sichuan film market got off to a good start, with a box office income of 437 million yuan, ranking sixth in the country, and both the number of movies and the number of people watching movies reached record highs. Since the beginning of the year, the total box office in Sichuan has exceeded 930 million, ranking fourth in the country. "

Guest "China Film Report" specially planned "Set sail for a new journey — — Gao Zhongwei, director of Sichuan Film Bureau, recalled the prosperity of Sichuan film market at the beginning of the year and attributed the film prosperity to the joint efforts of all parties.

　

Movies are the staple food of the people’s spiritual and cultural world, and the box office performance at the beginning of the new year has once again confirmed the enthusiasm of Sichuan people for watching movies. Gao Zhongwei introduced that even during the epidemic, the number of cinemas in Sichuan rose against the trend, not decreasing but increasing. Up to now, the number of cinemas in Sichuan has reached 766, and the total number and quantity growth rate of cinemas rank fourth in the country. The development of Sichuan film culture presents a scene of high vitality.

On the occasion of the centenary of the founding of the Communist Party of China (CPC), Sichuan will focus on the theme of "Centennial Birthday", and launch a number of high-quality films represented by "Flying the Battle Flag" and "Dunhuang Ji Yi". At the same time, it will also launch excellent domestic film screening, compile party member film classic image short films and Sichuan filmmakers praise the Communist Party of China (CPC) short films and other related film activities to present the centenary of the founding of the Party.

Sichuan should change from a big market province to a big production province.　

In the future, pure Sichuan dialect movies will be released.

3.252 billion in 2018, ranking sixth in the country; 3.459 billion yuan in 2019, ranking among the top five in the country; 1.167 billion in 2020, ranking fourth in the country. In recent years, the total box office in Sichuan has been outstanding, and it has increasingly become an important ticket warehouse in the country, contributing to the film market.

It is true that even though the national box office ranking keeps rising, Gao Zhongwei still maintains a rational and clear understanding of the development of Sichuan films. "We can be regarded as a big market province, but unfortunately, we are not a big production province."

Therefore, in order to help Sichuan film complete the qualitative transformation, the Sichuan provincial government is trying its best to push Sichuan from a big film market province to a big production province.

Gao Zhongwei revealed that to celebrate the centenary of the founding of the Party, Sichuan has reserved several gift films this year. Among them, "The Flag Flutters" has been finished and is waiting to be released.

　The "flag fluttering", the "flag" in the title, actually refers to Zhanqi Village in Pixian County, Chengdu. On the eve of the Spring Festival in 2018, General Secretary of the Supreme Leader personally inspected this scenic village, and made the spirit of instructions of "flying the flag, worthy of the name" and "walking in the forefront and demonstrating well".

Deeply implementing the spirit of the instructions of the Supreme Leader General Secretary, the film revolves around the production and life of Zhanqi Village, and tells the story of the Party organization leading the villagers to overcome difficulties and move towards rural revitalization. Including "Excellent Film and Television Works for Rural Revitalization", "Flying the Flag" won many awards at the 2020 Boao International Summit in beautiful countryside.

In addition, Dunhuang Ji Yi and Victory Day are also key projects in Sichuan this year.

The former script has been polished for many years, focusing on the stormy course of Fan Jinshi, a famous Dunhuang scholar, who stuck to the desert and passed on Chinese culture for more than 50 years, and portraying the watchful dedication of several generations of Dunhuang people in a panoramic way. Compared with virtual scenes, most of the scenes in the film, such as Dunhuang Research Institute, Sanwei Mountain, nine floors and grottoes, are shot in real scenes, and the visual effect is more real and moving.

The latter tells the story of the underground party organization fighting wits with the renegade underground party leaders and the Kuomintang Secret Service in Zhazidong Prison in the mountain city of Chongqing, which reflects the surging tide on the eve of the founding of New China.

In addition to creating tribute-themed movies, Sichuan is still trying to take root in the local cultural system and develop more works with local colors in the process of moving towards a big production province.

Gao Zhongwei observed that, for example, in recent years, many films began to incorporate elements of Sichuan dialect, and the response was good.

Liu Hao, a soldier of Sichuan Army played in The Sacrifice, appeared in Sichuan dialect fluently. In the film, when he meets a fellow villager in Sichuan — — When the new female correspondent came, she even blurted out, "I know she is from Sichuan and from Vu Thang, Nanchong." On the battlefield of smoke everywhere, the picture of a fellow villager meeting a fellow villager made people feel cordial and moved, leaving a deep impression.

For the future innovation planning of Sichuan film, he proposed to integrate Sichuan dialect into the film and show its humorous and interesting style in the film; Further, we can also plan and launch a pure Sichuan dialect film, hoping that the audience can enjoy the film and broaden their interest and understanding of Sichuan culture.

Sichuan demonstrates the determination and strength to build a strong cultural province.　

Attract head enterprises and vigorously revitalize rural cinemas

Attaching great importance to the development of the cultural field and actively implementing the strategy of revitalizing film and television, the Sichuan provincial government has issued many preferential policies to promote the production of the film industry, showing its firm determination and strong motivation to build a strong cultural province.

Next, the Sichuan provincial government will also introduce measures to support major literary and artistic projects and reward excellent works, and specially add 300 million funds to support the creation of major literary and artistic projects. Among them, 200 million is used to support three major literary types: movies, TV dramas and stage plays, and 100 million is used to set up a literary industry development fund for joint ventures.

Gao Zhongwei introduced us to the upcoming new policy, and admitted that the support policy has been recognized by Bona, Light, Cat’s Eye and other film and television head enterprises. "Bona has established a branch in Chengdu, and others are eager to move. We also warmly welcome them!"

In fact, in order to attract national film and television enterprises to settle in, Sichuan’s investment in hardware facilities such as film and television shooting bases is equally powerful.　

As early as 2017, the "Film and Television Silicon Valley" in Yaodu District of Chengdu has started construction. The project cost 2.1 billion yuan to build, covering an area of about 1,300 mu, covering a photography shed of more than 10,000 square meters. When completed in 2022, it will provide better and more modern conditions for film and television shooting.

In addition, the detailed information of Sanxingdui, Jiuzhaigou and other tourism and cultural resources and film and television bases has been collected. The Sichuan Film Bureau is sorting out an introduction of Sichuan film and television bases, which will be provided to film companies stationed in Sichuan after compilation, providing them with more convenience in scene selection.

"From the shooting environment, to the provision of resources, to government services, we have created conditions for the film and television industry in all directions, so we especially hope that more head film and television enterprises can develop in Sichuan and launch more film and television blockbusters made in Sichuan."

Gao Zhongwei admits that Sichuan has tilted its film investment to creative production and talent organization, but at the same time, it has not forgotten to tilt to township cinemas. "We now have a plan for township cinemas, and we plan to gradually realize the full coverage of digital cinemas in central towns with more than 20,000 people." In his view, the biggest potential consumption market of China movies is villages and towns, so the next step in Sichuan should also focus on promoting the construction of township cinemas.

Finally, looking at the future development of Sichuan films, Gao Zhongwei made clear three requirements: first, to maintain self-confidence, and to maintain due cultural self-confidence on the basis of good system, good market and good environment; The second is to stay awake and clearly realize that movies come from different levels of challenges;

The most important thing is to keep fighting. "Sichuan films should launch more acclaimed and blockbuster films, offer more spiritual meals to the people and contribute to the construction of a film power!"

　　Xinhua News Agency, Kunming, November 19th (Reporter Lin Bifeng, Ceng Wei) The China Seismological Network officially determined that at 1: 27 on November 19th, an earthquake of magnitude 5.0 occurred in Honghe County, Yunnan Province, with a focal depth of 8 kilometers. According to the Propaganda Department of Honghe County Committee, when the earthquake felt strong, no reports of casualties have been received yet, and all towns and villages and fire rescue departments are organizing disaster investigation.

　　According to the person in charge of the Propaganda Department of Honghe County Committee, Honghe County has a strong sense of earthquake. At present, no casualties have been received. All towns and villages are organizing disaster investigation, and local fire rescue departments have rushed to the epicenter area to organize disaster investigation.

　　The reporter learned from the Seismological Bureau of Yunnan Province that the Seismological Bureau of Yunnan Province is urgently organizing consultation and judgment to further collect the disaster situation. According to China Seismological Network, the focal depth of the earthquake is 8 kilometers, the epicenter is located at 23.37 degrees north latitude and 102.26 degrees east longitude, and the epicenter is 16 kilometers away from Honghe County and 192 kilometers away from Kunming City.

The Beijing News (Reporter Li Yukun) On April 10th, Singapore intercepted the second batch of pangolin scales in less than a week. These scales weighed 12.7 tons and came from about 21,000 pangolins. Not long ago, China’s customs announced ten typical cases of cracking down on the smuggling of endangered species such as ivory and their products, and many endangered animals and products involved were also from Nigeria.

　

On March 14th, a China girl with an alias of "African Xia" went to Nigeria, Africa for one month at her own expense, exposing the pangolin trade in the local market, in which the Chinese played a disgraceful role.

　

As an animal protection organization, China Green Hair Association is also concerned about the smuggling of pangolins from Nigeria, and has written to relevant parties in Nigeria to promote the protection of pangolins. The reporter learned from the China Green Hair Association that the Nigerian Ministry of Environment has replied to the China Green Hair Association and invited the China Green Hair Association to Nigeria from May 20th to 22nd to discuss the protection and cooperation of pangolin endangered species.

　

Two species of pangolins are distributed in Nigeria.

　

At one time, Chinese pangolins could be seen shuttling through bamboo forests in southern China, looking for nests of ants or termites. However, the number of Chinese pangolin, regarded as medicine and food, has dropped sharply since the 1960s, and it became "commercially extinct" around 1995.

　

There are 8 kinds of pangolins in the world, besides Chinese pangolins, Indian pangolins, Malay pangolins and Philippine pangolins are distributed in Asia. There are four pangolin species in Africa, namely black-bellied long-tailed pangolin, white-bellied long-tailed pangolin, big pangolin and South African pangolin.

　

There are two main species in Nigeria. Pangolin with black belly and long tail is distributed in the southeast of Nigeria. They grow in primary and secondary rainforests, artificial forests (bushes), swamp forests and farmland. The white-bellied long-tailed pangolin mainly inhabits the lowland tropical humid forest in Nigeria, the forest-savanna alternate zone, and in areas where hunting is not carried out, and may also live in cultivated land and fallow land.

　

According to the investigation, two kinds of pangolins, black-bellied pangolins and white-bellied pangolins, were arrested in Nigeria for consumption or trading in the market, and their scales were used as medicine, including traditional African western medicine, and their numbers were declining continuously.

　

Locals don’t eat pangolins.

　

The videos and photos provided by "African Xia" show that it is common for local people to sell pangolins, and it is easy for Chinese people to buy pangolins locally.

　

The number of Chinese in the local area is quite large, exceeding 200,000. After going there, "African Xia" found that Chinese can be seen anytime and anywhere on the street or in shopping malls and supermarkets.

　

The local beliefs are mainly Christianity, Islam and Muslims, and they eat fish, chicken, beef and mutton, but there is little demand for pork and wild animals. Many people who sell pangolins told "African Xia" that most of the pangolins they caught were sold to Chinese because local people don’t eat pangolins. Nigeria is still relatively poor, and Chinese are a relatively rich group in the local area.

　

Although the local virgin forest is decreasing with the increase of human activities, the investigation of "African Xia" found that the local trafficked live pangolins were all arrested in the local forest area. The local temperature is relatively high, reaching 36℃, 37℃ or even higher. If it is shipped from other places, it will die, because pangolins are not resistant to high temperature.

　

Selling in Chinese, a catty of pangolin scales is only sold in 95 yuan.

　

The first wildlife market that "African Xia" went to was in Lagos, and its Chinese name was "Little Fishing Village". "I will never forget this market, and I am also very frightened and surprised. I can only think of what I can’t see."

　

"The small fishing village is far away from where I live, and it was already afternoon when I came here. When my car didn’t stop, the locals came around and said in less fluent Chinese, do you want to buy pangolins? " African Xia said that because it was afternoon, the live pangolins were sold out that day. "There are locals in the market who ask me if I want to buy pangolin scales, and there is a skinned pangolin tail to sell to me."

　

Besides pangolins, this market also sells other wild animals. She saw bustard, lizard, turtle and python on the chopping board.

　

Wild animals sold in the small fishing village market.

　

Later, "African Xia" went to a small fishing village market early. It was a Monday, and the locals told her that if she had come yesterday, she would have bought a lot. "This market is dominated by Sundays, because Chinese people work from Monday to Friday and will come to this market to buy pangolins on Sundays. The locals told me that he sold five on Sunday. "

　

In a video displayed by the African Xia, the local people sold her a live pangolin in fluent Chinese, and said that "as much as you want", the price was "18,000, 16,000 naira, and as many as 15,000 naira".

　

"This person will also sell me pangolin scales, which can provide me with 200 kilograms to 500 kilograms every month. The price is very cheap, 10,000 naira a kilogram, equivalent to about RMB 190 yuan." The African man said.

　

Plus Chinese WeChat promotion, it can be delivered to your door

　

"African Xia" later came to the Moroccan market, which is a relatively large local vegetable market and also sells pangolins.

　

"When I went to this market, a local young man took the initiative to tell me if you want to buy pangolins. And take the initiative to add me to WeChat. I added him to WeChat, and he sent me pictures. " "African Xia" said that after she returned to China, the young man would send her pictures when he caught pangolin, showing reporters the circle of friends and chat records of the local guy.

　

The local WeChat circle of friends shows the pangolins to be sold.

　

Local people sell pangolins to her through WeChat.

　

"African Xia" said with remorse that she made a mistake in this market and failed to save two pangolins.

　

"This young man showed me pictures and said that there are two pangolins today. Do you want them? Can be delivered to your door, a 15 thousand naira. My heart melted. I think if I don’t buy these two pangolins, they will also become someone else’s food. If I buy them, these two pangolins will still live. In fact, I made a low-level mistake. When he delivered it, the pangolin was already dying. Because it’s late, I want to release it tomorrow morning, but before dawn, these two pangolins are dead.

　

The captured pangolin released by the local WeChat circle of friends.

　

"I this makes me very sad, I failed to save them, but become a part of the trafficking chain, I think I made a mistake. I hope others don’t make mistakes like mine. " "African Xia" said.

　

Nigeria’s crackdown

　

In Nigeria, pangolin is actually protected by the highest law.

　

On September 29th, 2016, at the 17th Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES COP 17) held in Johannesburg, South Africa, the proposal to upgrade all eight pangolins from CITES Appendix II to Appendix I was passed. Pangolin enjoys the highest protection under this convention. Nigeria signed and ratified the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). In the same year, Nigeria promulgated the Endangered Species Act, which listed pangolin as an endangered species in Appendix 1.

　

Statistics in 2018 show that Nigeria has seized 14,833 tons of pangolin and its scales, worth about 900 million US dollars. According to the General Administration of Customs of Nigeria, the amount of pangolin seized in Nigeria ranks first in the world.

　

Pangolin sold in the game market in Nigeria.

For example, only on March 15th last year, pangolin scales were sold in Ikaijia, Nigeria. 329 bags of pangolin scales weighing 8.4 tons and worth 1.72 billion naira (about RMB 33 million) were found in an apartment in Chinese.

　

As an animal protection organization, China Green Hair Association is also concerned about the smuggling of pangolins from Nigeria, and has written to relevant parties in Nigeria to promote the protection of pangolins. The reporter learned from the China Green Hair Association that the Nigerian Ministry of Environment has replied to the China Green Hair Association and invited the China Green Hair Association to Nigeria from May 20th to 22nd to discuss the protection and cooperation of pangolin endangered species.

　

Huge profits have attracted a lot of smuggling.

　

According to the investigation of "African Xia", the local price of pangolin in Nigeria is about one in 300 yuan, and the pangolin scales in 190 yuan are a kilo (10,000 naira), that is, a kilo in 95 yuan, which is very cheap. In Guangxi, China, at the beginning of 2017, some people openly peddled pangolins on the Internet, with a living body of "1,500 yuan a catty".

　

The huge price difference has attracted many smuggling operations.

　

Since the beginning of this year, many smuggling cases of pangolin have been cracked by customs in many countries. Apart from the pangolin intercepted by Singapore Customs mentioned at the beginning of the article, on February 1 this year, Hong Kong Customs and Mainland Customs took a joint action to crack down on cross-border smuggling of endangered species, and seized about 8,300 kilograms of pangolin scales in a container in the inspection yard of Kwai Chung Customs Building, which was the largest smuggling case ever cracked by Hong Kong Customs. The container was from Nigeria.

　

Nigerian officials previously said that pangolins were not captured in Nigeria, and Nigeria was regarded as a transit point for illegally smuggling pangolins and their products. However, according to the information obtained from the investigation of "African Xia", there are indeed activities of catching and selling pangolins in Nigeria, "200 to 500 kilograms of pangolin scales can be provided in one month".

　

In addition, some pangolins in Nigeria may come from neighboring Cameroon. The investigation results in recent years show that pangolins scales mainly come from southern and eastern Cameroon, and some illegal smugglers have been trafficking pangolins and their products for a long time, mainly supplying the Nigerian market. Statistics on February 22 this year show that Cameroon has seized 20,000 tons of pangolin scales in less than five years.

　

Some people eat pangolin because it is too expensive in China.

　

"African Xia" said that she had asked more than 20 people in Nigeria and they all asked the same question: Is pangolin really delicious?

　

"Their answer is not delicious. Pangolin has a taste that can’t be removed. But why eat it? Some people say that it can improve immunity and prevent malaria, others say that it is anti-cancer, others say that it treats skin diseases and prolactin, and it is said that this thing is aphrodisiac, and men are stronger when they eat it. " "African Xia" said that there are still a few people who said that there are almost no pangolins in China. It’s too expensive in China, and it’s so cheap here, so why not eat them.

　

She feels that in Nigeria, people lack awareness of the protection of pangolins and other endangered wild animals. In some public places such as airports and hotels, there are hardly any advertisements about wildlife protection, reminding Chinese who come to Nigeria to pay attention to the protection of pangolins. African Xia said, "I feel that local Chinese think it is not illegal to eat wild animals, just like eating a chicken and a duck."

　

Medicine is also the reason, and the efficacy needs to be re-examined

　

In traditional Chinese medicine, pangolin can be used as medicine, which also leads to a certain degree of pangolin being killed.

　

Zhou Jinfeng, Secretary-General of China Green Development Association, suggested that the World Health Organization should incorporate traditional medicine into international disease guidelines, which should be based on sustainability and scientificity. He believes that Chinese pangolin is used as medicine in traditional medicine in China, but there is no doubt that the commercial extinction of Chinese pangolin is caused by excessive use and habitat destruction. Therefore, the utilization of wild animals and plants in traditional medicine must strengthen scientific management.

　

"Our ancestors said that pangolin is a traditional Chinese medicine. There are several preconditions. First, pangolin is an inferior medicine, which is toxic and should not be eaten easily. During the rescue of pangolin, we tested it. Pangolin is full of viruses and bacteria, which is very dangerous. Recently, it was reported on the Internet that Yunnan Baiyao can cure many diseases because it contains seven kinds of Chinese medicines, including pangolin. Obviously, there is a mistake in writing. The English version and the Latin version of Yunnan Baiyao all describe Dioscorea nipponica Makino, which is a kind of plant with perennial grass vines and is the main component of Yunnan Baiyao. It is even more nonsense to say that pangolin can strengthen yang, and there is no scientific basis. " Zhou Jinfeng said.

　

An expert from Beijing University of Chinese Medicine also said that the ingredients or medicinal effects of pangolin nail tablets are equivalent to those of human fingernails. In the past, people were too mysterious about the medicinal properties of pangolin, but now most of them are replaced by seaweed and oyster.

　

"A local person can catch ten pangolins a month."

　

"African Xia" said that she was able to summon up such great courage and take risks to investigate in Nigeria, hoping that all Chinese compatriots would not eat pangolins, because pangolins in China are close to extinction. If we continue to eat like this, our descendants can only see such lovely creatures in books.

　

On the afternoon of April 19th, the reporter talked to the wildlife protector "African Xia" who returned from Africa and listened to her talk about the hardships of investigation in Nigeria.

　

Take the police with you in local investigations.

　

Beijing News:When did you go and how long did you stay?

African chivalry:I have been in Nigeria for a month, leaving on March 14th and returning to Beijing on April 14th.

　　　

Beijing News:What made you pay attention to pangolin?

African chivalry:I am also a volunteer for wildlife protection in China, and I have been doing wildlife protection in the front line. Personally, I prefer pangolin, which has been commercially extinct in China. Moreover, in recent years, many pangolin smuggling cases all point to Nigeria, so I decided to go there and have a look.

　　　

Beijing News:Are you in danger over there?

African chivalry:When we go out, we should always take the police with us. After paying the local money for the record, we can send a policeman to protect you. The police all carry guns, because the local public security is very bad, and there are often kidnappings and robberies, many of which are aimed at Chinese. My police confronted others with guns during the investigation, like a big movie scene.

　

Beijing News:Have you encountered any big obstacles or difficulties during your research for a month?　

African chivalry:Once I was sick and didn’t go out to investigate for three or four days. There have been times when Chinese doubted the purpose of my visit and asked me why I asked Pangolin, feeling wary of me.

　　　

Beijing News:In what capacity did you investigate over there?

African chivalry:I have a friend in China who runs a hotel there. I always say that I work in this hotel, otherwise others will be more suspicious of my purpose.

　

The local income is very low, and people who sell pangolins dress better.

　

Beijing News:You went to the "small fishing village" market and the Moroccan market. Are they the only markets that specialize in selling wild animals, or do you sell pangolins in any market in Nigeria?

African chivalry:These two places are quite famous. After I went there, I asked Chinese where I could buy pangolins. These two markets are generally recognized.

　

Pangolin sold in the local market.　　　

　

Beijing News:What else do you sell in these two markets?

African chivalry:The "small fishing village" market is a market dominated by wild animals and fish, near the sea; The Moroccan market is a relatively complete market in the local area, selling vegetables, cigarettes, wine, tea and clothing.

　　　

Beijing News:What is the living standard of people who do business in the market in Nigeria?

African chivalry:It is relatively poor in the local area. On average, the higher average is five or six hundred yuan per person per month, and some people only have a salary of two or three hundred yuan.

　　　

Beijing News:Are these people who sell pangolins better off?

African chivalry:Obviously better, some local people can’t fill their stomachs, but these people who sell pangolins look better in clothes and phones than the local poor.

　

Beijing News:How did they learn Chinese?

African chivalry:Their Chinese is aimed at buyers, but it is not standard but can communicate.

　　　

Beijing News:Have you ever asked how long it takes to catch a pangolin?

African chivalry:I asked a local how many can I catch a month? He said that he can catch about ten a month, not every day, but one person can catch ten a month.

　

I only see Chinese people buying

　

Beijing News:Nigeria is eating pangolins. Only Chinese? Or are Chinese the main group?

African chivalry:All I see is Chinese buying. During the investigation in Africa, I only saw Chinese eating pangolins, but it did not rule out that people from other countries would buy them.

　　　

Beijing News:Do you know the main flow of pangolin smuggling?

African chivalry:As for smuggling, an insider revealed that the smuggling of pangolin scales is mainly by sea, and a large number of them are collected locally, and then transported to various countries, including China, by container sea.

　　　

Beijing News:What do the locals think of these pangolin-loving Chinese?

African chivalry:For these local people who catch and sell pangolins, they think that if you eat, I can make money. The local average salary is five or six hundred. If he catches a pangolin, his monthly income will come out.

　

Beijing News:What do you think is the most important thing to protect pangolin?

African chivalry:The most important thing is to publicize and tell the local Chinese that this is illegal. Many people don’t know that pangolins are also protected by law in Nigeria. They think that it is not illegal to eat pangolins in China.

　

Beijing News reporter Li Yukun　

Editor Jia Wencheng proofreads Lu Aiying.

The pictures and videos in this article are provided by "African Xia"

() The operating comments of the Board of Directors in 2023 are as follows:

　　I. Discussion and analysis of business conditions

　　2023 is an important year for Huasheng to focus on the main business of hemp spinning manufacturing and realize transformation and development. Guided by the three-year action of reform and development, the company unites and leads all cadres and workers to focus on the main business, continuously improve management, pay close attention to technology research and development, comprehensively deepen reform, strengthen brand output, turn losses into profits, and make a good start in focusing on the development of linen main business.

　　1. The main business development improves quality and efficiency. In 2023, the company formulated a three-year action plan for reform and development, determined the development direction of extricating itself from difficulties, and formed a good situation for the development of its main business. The annual operating income was 581,157,100 yuan, and the net profit attributable to listed companies was 21,023,100 yuan, turning losses into profits.

　　2. The effectiveness of the reform has gradually emerged. After completing the withdrawal of Hunan Huiyi, the main business development was further focused. Adjust the organizational structure of the headquarters, set up a research and development design center and a marketing planning center, and coordinate the company’s system product research and development, brand building and product marketing. Revise the salary management and performance appraisal methods of this department, and link the employee’s salary with the company’s benefits and the performance appraisal results, breaking the "big pot". The subsidiary introduces professional managers to promote the exchange of middle-level cadres between the headquarters and subsidiaries.

　　3. The industrial layout has been steadily advanced. Participate in Dazhou, Sichuan, and complete industrial and commercial changes and the stationing of technical and management personnel; Signed an agreement with China Hemp Institute on the co-construction of provenance base, the research on hemp spinning materials technology and the establishment of hemp inspection and testing center laboratory, and carried out technical research around hemp.

　　4. Brand building continued to strengthen. The first is to reshape the brand image. The short video of "Bamboo in Huasheng, New Inheritance of Craftsman" won the first prize in the video project of the 11th National Brand Story Competition (Changsha Division), and "Huasheng-Natural Family" was awarded as a well-known trademark brand in Hunan Province. The second is to strengthen brand output. The company deepened its cooperation with the Institute of Hemp Science of the Academy of Agricultural Sciences, and jointly developed new products containing hemp, such as shirts and briefcases. The briefcases containing hemp were purchased twice in hunan college of finance and economics. The third is innovative brand marketing. Build a WeChat applet mall, and gradually complete the products of Tik Tok and Taobao Mall. The strategic cooperation with Xiaoying Group will deepen cooperation in the fields of film derivative development, clothing customization and brand promotion.

　　5. Innovations are constantly emerging. In the aspect of cultivating innovative subjects, the qualification of "China Spinning Union Ramie Product Development Base" was collected under the name of Huasheng Co., Ltd. Cedar and Clothing Company completed the re-evaluation of high-tech enterprises and added a new high-tech enterprise in Textile Company. In terms of standard formulation, he participated in the formulation of linen international standards and ramie national standards, and led or participated in the formulation of 22 standards at all levels. In terms of product patents, clothing companies added 8 utility model patents and textile technology added 4 new patents. In terms of honors, "Innovative R&D and Industrialization of Antibacterial Multifunctional Hemp Knitted Products" was awarded as a typical case of new mode and new format of textile industry in Hunan Province; Won the first prize of outstanding fabrics in China printing and dyeing industry in 2023, the second prize of the 4th Quality Innovation Competition in Hunan Province, and the finalist award of China popular fabrics.

　　6. Asset disposal was vigorously promoted. The subsidiaries Dongma and Cedar increased their efforts to clean up the inventory, achieving sales income of 35.02 million yuan and the company’s idle equipment disposal profit of 4.07 million yuan.

　　7. Safety, stability and overall controllability. Organize study and watch more than 20 safety warning education films, 36 training warning education and 16 emergency drills; Investment in safety and environmental protection is 6,593,800 yuan to ensure that the discharge standards are met in strict accordance with national environmental protection requirements; Focus on key areas, touch out 216 potential safety hazards, and the completion rate of rectification is 100%, so as to ensure that the hidden dangers in stock are cleared regularly. The overall safety production situation of the company is good, and all kinds of safety and environmental protection indicators are controlled in place.

　　8. The integration of party and industry has achieved remarkable results. Focusing on the difficulties in system reform and production and operation, the company has formulated 16 secretary-joint projects, 4 "unveiling the list" projects, and 14 secretary-joint projects have been successfully completed, handling 38 practical matters for the workers and the masses, benefiting more than 400 people.

　　

　　Ii. the industry in which the company is located during the reporting period.

　　1. Development of textile industry

　　The company is an enterprise specializing in the production of hemp textiles, which belongs to an important branch of the textile industry and an important part of China’s traditional manufacturing industry. In 2023, China’s textile and garment exports showed a slight decline, but in terms of relative proportion, the proportion of China’s textile and garment exports in the global textile and garment exports has continuously increased since 2010, and has remained at around 33% in recent years, and its position in the global market has not declined. According to the data of the National Bureau of Statistics, the total profit of the textile industry increased by 7.2% in 2023. In 2023, the industrial added value of textile enterprises above designated size decreased by 1.2% year-on-year, and the operating income was 4,700.9 billion yuan, down by 0.8% year-on-year; The total profit was 180.2 billion yuan, a year-on-year increase of 7.2%. The output of yarn, cloth and clothing of enterprises above designated size decreased by 2.2%, 4.8% and 8.7% respectively. The benefits of most links in the industrial chain have improved significantly compared with the previous year, and the operating income of chemical fiber, wool textile, silk, filament weaving, printing and dyeing industries has achieved positive growth year-on-year; The total profit of chemical fiber, silk, cotton textile, wool textile, hemp textile and textile machinery increased by more than 10% year-on-year.

　　2. The development of linen industry

　　Compared with other textile industries, hemp textiles have unique product characteristics, small overall scale, high industrial concentration and strong enterprise innovation, and still have certain industrial competitive advantages. In 2023, China’s hemp textile industry overcame difficulties such as high fluctuation of raw materials and rising labor costs, showed resilience and vitality, advanced in recovery and stabilized under pressure, and achieved good results, becoming one of the highlights of the textile industry. However, the industry is still facing severe situations such as insufficient demand and market fluctuation, especially the flax industry, which accounts for the largest proportion, is facing challenges such as shortage of raw materials, skyrocketing prices and unstable quality. In recent years, hemp textile industry has developed rapidly. Under the complicated external economic environment, the prices of ramie raw materials, yarns and fabrics will be relatively stable in 2023, and there will be no shortage of raw materials.

　　3. Development of printing and dyeing industry

　　In 2023, due to factors such as insufficient market demand and intensified market competition, the operating efficiency of printing and dyeing enterprises was obviously under pressure. However, with the gradual recovery of the domestic demand market and the active expansion of the international market, the efficiency level of the printing and dyeing industry improved steadily. According to the data of the National Bureau of Statistics, from January to December 2023, the output of printed and dyed fabrics of enterprises above designated size in the printing and dyeing industry was 55.882 billion meters, up by 1.30% year-on-year; Operating income was 298.615 billion yuan, a year-on-year increase of 1.44%; The total profit was 13.915 billion yuan, a year-on-year increase of 9.26%. The growth rate of operating income and total profit turned from negative to positive, the profit rate of sales steadily increased, the operating efficiency of enterprises continued to improve, and the economic operation of printing and dyeing industry showed a sustained recovery trend.

　　4. Development of textile and garment export industry

　　In 2023, the global economy is in a downward cycle, and the global trade is "de-globalized" and fragmented. China’s textile and garment export enterprises are faced with the dual pressures of order reduction and order transfer. Facing the challenge, the central and local governments at all levels have continuously introduced and implemented the policy of "stabilizing foreign trade". Although the annual textile and garment trade volume has decreased compared with the previous year, it has still achieved good results, with exports reaching US$ 293.6 billion, down 8.1% from the previous year. Among them, it stopped falling and rebounded in December, with exports reaching US$ 25.3 billion, up 2.6% year-on-year, and resumed positive growth in a single month.

　　5. Development of clothing retail industry

　　In 2023, China’s economy as a whole showed a trend of low, high and stable, with GDP increasing by 5.2% year-on-year. The textile and garment industry is active, and the retail sales have achieved double-digit growth. The retail sales of clothing, shoes, hats, needles and textiles in the whole year reached 1.4 trillion yuan, up 12.9% year-on-year. Online retail sales also maintained a strong growth trend, and online retail sales of physical goods increased by 8.4% year-on-year. Residents’ consumption expenditure increased steadily, and the per capita clothing consumption expenditure increased by 8.4%. Because the newly published laws, administrative regulations, departmental rules and industrial policies have a significant positive impact on the industry. Hunan Provincial Department of Industry and Information Technology and other 9 departments and bureaus issued "Implementation Opinions on Promoting the High-quality Development of Textile and Apparel Industry", Hunan Provincial Department of Industry and Information Technology issued "Measures for Cultivating Key Brands of Textile and Apparel Industry in Hunan Province", and the strengthening of the support and cultivation of Huxiang brand clothing by the provincial party committee and government will promote our company to continuously improve the pace of high-quality development of textile and apparel brands.

　　

　　Iii. Business of the Company during the reporting period

　　(I) Main business of the company

　　During the reporting period, the company’s main business model is the integration of research and development, design, raw material procurement, spinning, weaving, printing and dyeing, manufacturing and sales, and has formed a complete industrial chain covering spinning, weaving, printing and dyeing, clothing and home textile manufacturing. The company has continuously increased its investment in research and development of hemp products, mainly including ramie, flax, hemp yarn, fabrics and clothing, professional clothing containing hemp, and so on.

　　(II) Main products of the company

　　Step 1: Fabric

　　The company’s fabric is mainly ramie, which is a unique ramie resource in China, and is called "China Grass". China is the main ramie producer in the world, and its ramie output accounts for more than 90% of the world’s total output. Ramie fiber belongs to natural green ecological fiber, which has excellent properties such as moisture absorption, air permeability, bacteriostasis, mildew resistance, ultraviolet resistance and static electricity. The planting process of hemp crops has green ecological characteristics. Hemp fiber is regarded as a symbol of high grade and high quality in developed countries and regions. Ramie textiles are breathable, cool, antibacterial and antiseptic, and are ideal high-grade fabrics. With the deepening understanding of hemp fiber, the domestic market potential of hemp spinning products is huge. The company will continue to innovate and develop new fabrics, adapt to market changes, further optimize the whole industrial chain, and vigorously expand the consumption market space of hemp textiles. At present, the company’s main products are pure hemp and hemp blended yarns (including ramie, flax and hemp) and hemp fabrics.

　　Step 2 dress

　　Based on its own linen fabrics, the company has developed its own brands and ODM/OEM business together. It owns domestic clothing brands such as Huasheng Nature-Family, overseas e-commerce brands such as IseBayLinens and ROSS&FRECKLE. In the future, the company will improve its own brand matrix and create multi-brand differentiated development.

　　

　　Iv. analysis of core competitiveness during the reporting period

　　1. Brand advantage

　　The company owns well-known brands in textile and garment industry such as Cedar, Dongting, Jinshuang and Huasheng-Natural Family. Among them, "Cedar" is a well-known trademark in China, "DT ramie yarn" is a famous export brand, and "Jinshuang", "Cedar" and "Dongting" are all rated as famous products in Hunan Province in 2009. Jinshuang is a famous export brand in Hunan Province, Dongting is a well-known brand of China linen, and Huasheng-Natural Family is one of the top ten influential brands in China linen textile industry and a well-known trademark brand in Hunan Province.

　　2. Technical advantages

　　The international standard "Testing Method of Textile-flax Fiber Components" (standard number: ISO5773:2023), which the company participated in, was issued by the international organization ISO in April 2023. There are 43 authorized patents, including 10 invention patents and 33 utility model patents.

　　3. Scientific research and innovation

　　The company now has 5 high-tech enterprises. Among them, 3 subsidiaries were identified as specialized and new SMEs in Hunan Province. The company’s scientific and technological innovation project "Innovative R&D and Industrialization of Antibacterial Multifunctional Hemp Knitting Products" won the title of "the first batch of typical cases of new mode and new format of textile industry in Hunan Province" by Hunan Provincial Department of Industry and Information Technology. Textile science and technology won the third prize of Hunan Innovation and Entrepreneurship Competition "Energy-saving and Environmental Protection Growth Group". By optimizing the energy-saving process route of linen textile printing and dyeing, the quality of linen fabric was improved, while the consumption of water, electricity and chemical raw materials in the processing process was reduced, and energy conservation, emission reduction and cost reduction were realized. The "shine on you" fabric developed by the company won the first prize of outstanding fabrics in China printing and dyeing industry in 2023. Cedar Company’s "Research and Application of Improving Quality and Increasing Efficiency of High-grade Fine Ramie Fabric" won the second prize in the 4th Quality Innovation Competition of Hunan Province. Industry and Trade Company’s "Continuing the Future" series of works also won the Silver Award for Design Innovation of the 2023 Canton Fair.

　　

　　VI. The Company’s Discussion and Analysis on the Company’s Future Development

　　(A) the industry pattern and trends

　　Due to the severity and complexity of the external environment, the global geopolitical pattern will continue to be impacted. The momentum of world economic growth is insufficient. It is predicted that the global economy will only grow by 2.9% in 2024, facing the risk of "stagflation", the foundation of American economic recovery is still not stable, and the prospect of EU economic recovery is hardly optimistic. Under this new situation, the "de-globalization" and fragmentation of global trade will intensify. However, China’s textile and garment foreign trade industry will still face the challenge of insufficient external demand and falling orders in 2024. However, as China’s economy continues to stabilize and improve, based on the advantages of China’s textile and garment industry chain and stable supply chain, we are looking for opportunities in times of crisis. Internally, through improving quality and efficiency, we will promote digital intelligence, green and low-carbon transformation and achieve high-quality development; We will continue to increase efforts to explore emerging markets, and maintain our sustained, healthy and stable development by innovating trade methods, expanding the export scale of intermediate products, and accelerating cross-border e-commerce to go to sea.

　　It is estimated that in 2024, textile and garment exports will gradually stabilize and resume growth. We will continue to pay close attention to the development and changes of the global situation and take effective measures to ensure that 2024 is the target of the company to drive the development of the industrial chain with hemp clothing and home. We will anchor the beautiful blueprint of the three-year action plan, strengthen our confidence and maintain our strength, seize all favorable opportunities and use all favorable conditions to cope with the changes in the situation.

　　Linen textile, as an important industry in linen textile industry, is a manufacturing industry with comparative advantages in China. At present, more than 70% of the world’s flax fibers are processed in China, and the finished products cover the whole world. China flax fiber is mainly imported, accounting for more than 90% of the annual processing capacity. In recent ten years, the annual import of flax raw materials is about 120,000-140,000 tons, and about 30% of flax yarns produced in China are directly exported to all parts of the world. However, in recent years, due to the influence of many factors, the export volume has generally shown a slight decline. In 2023, the main flax producing areas in Europe were affected by the climate. The flax plants grew poorly, the maturity was not enough, the length was much shorter than in previous years, and the quality was uneven, and the decline was obvious. This influence will be more obvious in 2024.

　　Due to the rising price of flax raw materials, many spinning mills seek for other hemp raw materials to replace them, and they have set their eyes on hemp and ramie, thus stimulating the use of hemp and ramie. At present, the prices of ramie raw materials, yarns and fabrics are relatively stable, and there is no shortage of raw materials. At present, the price difference between ramie and flax and hemp products has been widened, which has great value space.

　　(II) Company development strategy

　　Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, we will thoroughly implement the spirit of the 20th Party Congress, fully and accurately implement the new development concept, focus on the manufacturing industry of hemp products with the theme of enhancing the core competitiveness of products and realizing the high-quality development of enterprises, adhere to the development direction of high-end, intelligent and green, improve the supply chain of industrial chain, move towards the middle and high end of the value chain, enhance the ability of scientific and technological innovation, and strengthen the construction of Huasheng’s own brand and marketing. Improve product competitiveness, scientific and technological innovation and brand influence, help the revival of Hunan ramie industry with characteristics of people’s livelihood, and meet the people’s demand for high-quality hemp products.

　　(3) Business plan

　　2024 is a crucial year to promote the development of industrial chain with hemp clothing and home furnishing. We will anchor the beautiful blueprint of the three-year action plan, strengthen our confidence and maintain our strength, seize all favorable opportunities and use all favorable conditions to cope with the changes in the situation.

　　(1) Strengthen the main business, increase confidence and go all out to achieve high-quality development.

　　Accelerate the layout of the industrial chain, realize that all enterprises can grasp their fingers and fight together, and the back-end clothing plate will drive the front-end textile plate to upgrade. Increase research and development efforts in fabrics and styles to achieve a breakthrough in single products. Based on the existing platform, create a new platform, and work together to create a Huasheng product matrix on the basis of the differentiated development of apparel companies, industry and trade companies and wholly-owned subsidiaries, so as to become a new profit growth pole and realize the overall brand output.

　　(2) Forging long boards and making up short boards, and going all out to improve the level of scientific and technological innovation.

　　Unswervingly regard scientific and technological innovation as a powerful engine to cultivate new quality productivity, and promote the construction of original technology source of ramie products to take a more solid step. The first is to increase technology research and development. Around the end products of business men’s wear, outdoor leisure and high-grade bedding, we will develop high-end hemp blended composite new fabrics and form clothing end products to market. The second is to accelerate the construction of an innovation platform system. Lead or participate in the construction of ramie material laboratory, and constantly improve the quality standards and scientific and technological content of Huasheng products. The third is to improve the level of intelligent manufacturing. Huasheng Industry & Trade increased the product payment rate by more than 20%, and the automation coverage of textile technology company increased from 30% to more than 50%.

　　(3) Inventory and incremental control, and make every effort to speed up the disposal and revitalization of important assets.

　　Focus on two plots, adhere to the principle of marketization and legalization, advance steadily and orderly according to laws and regulations, and avoid all kinds of risks in the process of asset disposal. Effectively turn asset resources into valuable capital, provide financial guarantee for the development of industrial chain enterprises, and help the development of main business.

　　(4) the blade is inward, and it is really hard to move, and go all out to make good use of the key measure of reform.

　　First, deepen the reform around giving play to the three roles of scientific and technological innovation, industrial foundation and safety support, and provide strong support for the development of the main business. The second is to achieve job promotion, personnel entry and exit, and income increase and decrease. Promote the pilot project of professional managers and the tenure system and contractual management of managers as a whole. Continue to implement the system of competition for posts, final adjustment and incompetent withdrawal. The third is to adhere to the "two consistency" and integrate the party’s leadership into all aspects and fields of corporate governance. Build a professional, responsible, standardized and efficient board of directors to ensure the management autonomy of managers. Continuously improve the modernization level of corporate governance system and governance capacity.

　　(5) Strengthen party building, promote integration, and go all out to lead the high-quality development of the main business with high-quality party building.

　　Put the party’s political construction in the first place, integrate the party’s leadership into all aspects of corporate governance, and promote the development of various undertakings. Hold firmly the main responsibility of ideological work and hold firmly the main position of propaganda and ideological work. Deepen the reform of the system and mechanism of talent development and optimize the professional structure of the team. Adhere to the construction of party building and United front organizations and strengthen the construction of trade unions. Continue to promote the construction of "clean and honest", strengthen supervision and inspection, and strictly enforce discipline and accountability. Compaction of production safety responsibility, careful investigation of all kinds of problems and hidden dangers, to ensure overall stability.

　　(4) Possible risks

　　1. Macro risks

　　The new round of geopolitical conflicts continues to deepen, the demand is sluggish, the "scar effect" of energy crisis, debt risk and epidemic situation has not subsided, anti-globalization trends such as unilateralism and protectionism are on the rise, global production and logistics are hindered, the growth momentum of the international market is weakening, and domestic demand is sluggish, so the development of textile industry is facing more obstacles. The complexity, instability and uncertainty of the external situation still exist in 2024, but China’s economy has strong resilience, great potential and sufficient vitality. On the whole, there are more favorable conditions than unfavorable ones, and there are still many factors supporting the stable and healthy development of China’s economy.

　　Due to the multiple influences of macroeconomic environment and import and export policies, the company will continue to enhance its ability to resist risks through effective management means, try its best to overcome possible difficulties and challenges, and keep the overall operation smooth and orderly.

　　2. Risk of exchange rate fluctuation

　　The functional currency of the company’s consolidated statements is RMB, and the main import and export business is mainly foreign currency settlement such as US dollars. Exchange rate fluctuations may bring certain exchange losses to the operation. The company will continue to strengthen risk awareness, study financial instruments, and control exchange rate risk within a sustainable range.

　　3, labor cost risk

　　The company belongs to a completely competitive enterprise, a labor-intensive traditional industry and a heavy-asset production enterprise. The rising labor cost, rising raw material prices, large investment in the upgrading of fixed assets and equipment, low scientific and technological content, and low degree of marketization have caused sustained losses in its main business for many years. The company will continue to explore intelligent industrial upgrading and continuously reduce labor costs.

　　4. Risk of talent shortage

　　The company is relatively short of high-quality managers, leading project R&D leaders, professional production technicians and sales staff, which may restrict the company’s product R&D upgrading and market development in the future and bring risks to the company’s operation. The company will increase the introduction of all kinds of talents.

On the afternoon of February 8, a traffic accident occurred when a truck collided with a car in the direction of Baoshan, Yunnan, on the Hangrui Expressway, killing five people and injuring one. Ms. Yang, the family member of the victims, told The Paper (www.thepaper.cn) on February 26th that Baoshan traffic police had confirmed the responsibility of the accident on February 25th, and identified the truck driver Wei Moumou as fully responsible for the accident.

The Paper previously reported that Ms. Yang’s father and his five people went to Yunnan to ask for the project payment in the Spring Festival. After getting back more than 1.2 million yuan in cash, the five people returned to Chongqing in a Volkswagen car driven by Yang and suffered a car accident on the way.

The Letter of Confirmation of Road Traffic Accidents issued by the Second Brigade of the Traffic Police Detachment of Baoshan Public Security Bureau (hereinafter referred to as the Letter of Confirmation) shows that on the afternoon of February 8, Wei Moumou drove the Futian brand heavy-duty warehouse truck of Yun M35775 from mangshi to Baoshan along Hangrui Expressway, and when he reached the k2777-972 meters of Hangrui Expressway at 17: 35, A rear-end collision occurred with the Chongqing A89W76 Volkswagen sedan driven by Yang Moumou in front. After the collision, the two cars rolled over one after another, and in the process of sliding forward, they scraped a Wuling minibus in front. The Volkswagen sedan then caught fire, causing five people to die on the spot, some RMB and articles burned, and Su Mou, a passenger of Futian heavy-duty warehouse truck, was injured.

Road traffic accident certificate (part) Photo courtesy of the interviewee

According to the Letter of Confirmation, the registered owner of the truck was Wei Xiaofen, and the registered residence was Xinjie Freight Co., Ltd., Longyang District, Baoshan City, with an approved load of 19.5 tons. At the time of the incident, the cargo of the truck was 30 tons.

According to the "Certificate of Confirmation", Wei Moumou drove a vehicle whose parts did not meet the technical standards and whose load exceeded the approved load quality on the road. After discovering that the vehicle brake failed during driving, he failed to take timely measures to avoid danger, and still drove the vehicle that was out of control and drove at a high speed, which was the root cause of the accident and assumed full responsibility for the accident.

Ms. Yang and other families of the victims confirmed to The Paper that the cash of 677,210 yuan left at the scene of the accident had been distributed to them in proportion.

Ms. Yang said that she returned to Chongqing from Baoshan on the 29th of the twelfth lunar month (February 14th). At present, she is taking care of her poor mother while working, and the follow-up of the car accident has been entrusted to local lawyers in Baoshan.

The staff of the Traffic Police Detachment of Baoshan Public Security Bureau said on the 26th that Wei Moumou was suspected of traffic accidents and had been criminally detained by the public security organs according to law, and the case was being handled according to procedures.

In the past, we often envied that foreign countries had their own ultra-luxury executive cars, such as the British Bentley Speeding, the German BMW 7 Series, the Maibakh S, and the Korean Jenniseth G90. The Red Flag Golden Sunflower Guoya, which was officially listed at the Guangzhou Auto Show on November 15th, gave us the confidence not to simply envy others.

As we all know, what can be called an "ultra-luxury executive car" is generally not simple and expensive. It is either a national leader’s car or a business tycoon’s exclusive. It is not enough to rely on all kinds of leading technologies, configurations and parameters. Strong brand power and influence are the pillars. As one of the main models of the State Guest Team, Hongqi Sunflower Guoya not only inherits the genes of the national car, but also perfectly integrates modern industrial aesthetics with cutting-edge technology, and is opening a new glorious chapter in the history of China’s automobile industry with the attitude of being the pioneer of China’s ultra-luxury executive car.

The elegant appearance of Red Flag Golden Sunflower comes down in one continuous line with that of the national car, adopting the design language of "the sky is round and the place is round", and the China story of "everything grows" perfectly interprets the beauty of the East. The front face of the national car gene is matched with a double-layer grille, showing a correct and dignified trend. Interestingly, the sixteen grilles symbolize the "divination" in the eight diagrams, which means joy and beauty. "Sunflower-shaped" headlights and all things grow and decorate, and the strong visual impact is unforgettable. The automatic lifting logo, which is only available for top luxury cars with more than 3 million, is the crowning touch. The rake angle of 23.5 is the same as that of the earth’s main axis, and it has always pointed to Polaris after thousands of years, demonstrating the exploration and thinking of China’s 5,000-year civilization on the vast Milky Way. It is worth mentioning that the headlights also integrate the megapixel DLP projection function, which can realize the functions of road sign reminder, pedestrian accurate reminder, road information projection and so on, and the sense of science and technology is directly full.

车身线条流畅优雅，前高后低的车身姿态传承经典，既展现出现代汽车的时尚动感，又不失红旗品牌的庄重大气。车尾经典的天安门镀铬造型与独立的纵向尾灯相得益彰，提升了整车的精致感。延续整车外饰万物生长主题的尾灯由内往外展开，如同北斗星般绽放耀眼光芒。此外，红旗金葵花国雅还提供单色、双色多种车身配色可选，满足不同消费者的个性化需求。

车身尺寸长宽高为5353mm*1998mm*1511mm，轴距3260mm，如此庞大的尺寸使红旗金葵花国雅成为一款标准的大型轿车，无论是商务接待还是家庭出行，都能展现出非凡的气场。作为参考，宝马7系的车身尺寸长宽高为5391*1950*1548mm，轴距3215mm。相比之下，红旗金葵花国雅在宽度、高度和轴距具有一定优势，这意味着红旗金葵花国雅在车内空间，尤其是后排空间上可能更具优势。

In terms of interior, Hongqi Sunflower Guoya continues the symmetrical design of the central axis, running from the outside to the inside, and the internal space is balanced and orderly, reflecting the beauty of brand neutrality. The steering wheel is inspired by the classic double design of Chinese architecture, "Auxiliary Headring", which brings a unique whistle experience. The thread design of the dial symbolizes the eternity of time, just like the orbit of the universe planet, describing the circulation of time and the vastness of heaven and earth. First take the flexible scroll screen, when starting the car, the big screen rises solemnly and elegantly, the screen landing profile is compatible with simple atmosphere, and the lifting is calm and elegant. The main colors of interior decoration of Huazhang purple and flax rice are not only gentle and peaceful, but also noble and auspicious, and they are exquisitely sculpted to the beauty.

In terms of intelligent cockpit, Hongqi Sunflower Guoya is equipped with a rare AR-HUD head-up display system at the same level. This leading technology configuration is more conducive to driving safety. The cockpit supports the multi-mode interaction mode of face/voiceprint/gesture, the adjustment of intelligent atmosphere lights, and the reminder of left behind in the back row. The overall interaction level is quite competitive in the same class. In addition, Hongqi Sunflower Guoya is also equipped with industry-leading 32 speakers +8 seat oscillators. The world’s best in-vehicle digital power amplifier with a height of 3,280 W echoes the rhythmic atmosphere lights and suspended ceiling lights of the whole car to create a sound and light feast of the music hall.

In terms of comfort configuration, Hongqi Sunflower Guoya has spared no effort. The whole car has four leading electric doors at the same level, without manual operation. The front 24-way electrically adjustable seat and the rear 22-way electrically adjustable seat are made of top-grade S-Nappa leather, and have ventilation, heating, massage functions and headrest cushions. The rear seats also have a one-button reclining mode and a nap mode, so that passengers can relax anytime and anywhere. The car is also equipped with a series of high-end configurations such as panoramic sunroof, Chinese medicine artistic conception fragrance, independent PAD in the rear row and active noise reduction technology, which is committed to creating a noble and comfortable ride experience for passengers.

The power system is a highlight of the elegance of Hongqi Golden Sunflower. It provides two power versions: 3.0T hybrid oil-electric system and 4.0T hybrid oil-electric system, which not only meets the needs of users for large displacement, but also conforms to the main theme of new energy. With the application of lightweight materials in many parts of the car body, Hongqi Sunflower Guoya achieved excellent performance within 4.5s seconds of zero acceleration and WLTC working condition less than 8.2L/100km, effectively giving consideration to performance and energy consumption. In terms of driving control, it is equipped with a fully active suspension and a bidirectional 9 rear wheel steering system. The minimum turning radius is only 5.6m close to the level of A-class cars, which makes it more flexible to drive at low speed, and the angle of the middle and rear wheels at high speed is dynamically adjusted in the same direction as that of the front wheels, making it more stable to drive. Mature and stable L2-class assisted driving is standard, which can easily cope with scenes such as congestion and long driving, and provide users with the ultimate handling performance and comfortable driving experience with advanced technology.

In terms of safety performance, the ultra-high-strength car body and the industry-leading active and passive safety technology made Hongqi Sunflower Guoya win the "2024 C-NCAP Five Stars" and "2023 C-IASI 3G" dual-system five stars, which fully demonstrated the ultimate quality of Hongqi Sunflower brand "national car safety" and demonstrated its outstanding technical strength in the car body field. At the same time, China Core, which adopts the "state secret algorithm", has the highest level of information security and data security, so that users can have no worries about private information interaction.

Write it at the end

As a shining star in the field of ultra-luxury executive cars, Hongqi Sunflower Guoya combines the elements of Chinese civilization with modern automobile technology subtly, showing the extraordinary demeanor of a big country and a national car. Its arrival has filled the gap of China automobile manufacturing in the ultra-luxury executive car market, or will reshape the future market pattern of millions of ultra-luxury cars, which is of great significance for promoting the balanced development of the whole industry. In addition, the listing of Hongqi Golden Sunflower Guoya will further improve the product system of Hongqi Golden Sunflower, and add more experts to the lineup of Hongqi Golden Sunflower State Guest Team.

In fact, the fuel consumption or battery life of the same class models are not much different now, so the high configuration is often more attractive to consumers. What xiaobian wants to introduce to you today is. Let’s take you to appreciate its style.

Let’s take a look at the appearance of Touruiou first. The front shape of Touruiou looks very young and fashionable, and looks very young. Coupled with the avant-garde headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, front fog lights, and automatic opening and closing. Coming to the side of the car body, the size of the car body is 4974 mm * 2095 mm * 1986 mm. The car adopts soft lines, and the side of the car feels very avant-garde. With large-sized thick-walled tires, the overall visual effect is very avant-garde. Looking back, the rear of the car looks very angular, and the taillights are very simple. Overall, it is quite elegant.

In terms of interior, the interior looks very avant-garde and has a high overall recognition. The steering wheel of the car is very in line with the interior style, made of genuine leather and has an atmospheric shape. Let’s take a look at the central control, decorated with a 12.3-inch central control screen, which makes the interior style impressive and looks simple and generous. The interior feels good. Let’s take a look at the dashboard and seats. The car is equipped with a clean dashboard and its design is relatively stable. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Touruiou matched automatic (AT) gearbox, with an acceleration time of 10.6s per 100 kilometers, has good power performance and is completely OK for daily use.

The performance of the trunk space of Turion Europe is relatively good, the opening size is in line with its positioning, and the family’s storage needs can be met. At the same time, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

I wonder if you are excited about this car introduced today? You must also have a look at this car, which will definitely bring you unexpected surprises.

Although cars can enhance the convenience of people’s travel, safety is still an unavoidable topic. Therefore, many car companies have begun to continuously upgrade the safety of their models. Of course, for consumers, a car with very complete active and passive safety configurations will be more popular. Today, I picked a car to introduce to you, and it is it. Come and take a look at it.

First of all, from the appearance, the front of the crown land car looks very round and looks more exquisite. Then with the headlights, outline the soft effect. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, etc. To the side of the body, the body size of the car is 5015MM*1930MM*1750MM, the car adopts sharp lines, the side of the car looks very sporty, with large-sized thick-walled tires, the shape is eye-catching. In the rear part, the overall shape of the rear of the car echoes the front face, the taillights look very sharp, and the unique exhaust pipe makes the overall layout impressive.

Coming to the car of Crown Land Display, the interior shape of Crown Land Display looks relatively unique, and the overall design is very simple and fashionable. The steering wheel design of the car is very round, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, steering wheel heating, etc., giving people a bright feeling. Let’s take a look at the central control. The car is decorated with a beautiful touch LCD central control screen, which makes the interior design quite layered and meets the aesthetic standards of most consumers. The dashboard and seats also feel good. Let’s take a look. The car is equipped with an eye-catching dashboard, which looks more delicate. The car adopts imitation leather seats, equipped with electric adjustment of the sub-seat, electric adjustment of the seat with memory, and seat ratio reclining. It is basically enough for daily use.

Take a look at the configuration, the crown land is equipped with vehicles to everything, driving mode selection, remote control keys, Bluetooth keys, rear wipers, interior ambient lights and other configurations.

The car’s moderate size is a very suitable choice for many families, and the interior space is enough for daily family use. As long as you really like it, you can buy it. Go to the 4S store to place an order now.

There are many bright spots. Today we will talk about how it performs in terms of power. Let’s take a look together.

Take a look at the appearance of the Beijing BJ60 first. The front face of the Beijing BJ60 looks more individual and hard-edged. The headlights are simple, which greatly enhances the refinement of the whole vehicle. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing, etc. To the side of the body, the body size of the car is 5040MM*1955MM*1925MM, the car adopts fashionable lines, and the body gives a very simple feeling. With large-sized thick-walled tires, it looks sporty. On the rear design, the rear looks more personalized, the tail lights give a very young personality feeling, coupled with the unique exhaust pipe, the shape is more elegant.

In terms of the interior, the interior presents a deep design style, and the overall design is very cold. The steering wheel design of the car is very fashionable and atmospheric, made of genuine leather, giving people an urge to want to ride it. Take a look at the central control, the center console design is reasonable, so that the interior design is quite layered, and it looks very cute. Let me introduce the dashboard and seats. The car is equipped with a delicate dashboard, which creates a more sporty atmosphere. The car adopts leather seats, which are well-wrapped and have a good overall comfort.

The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, rear wipers, engine start and stop and other configurations, and the configuration has reached the mainstream level of the same level.

I don’t know if you are excited about the car introduced today? As long as you really like it, the purchase is over. Hurry up and go to the 4S store to place an order.