The latest version of Autonavi Map has added the function of aggregating ride-hailing, allowing users to easily call taxis, Didi Express, Shouqi Car-hailing and Shenzhou special cars with only one account in Autonavi Map. In the future, finding a taxi can be easily done with an APP. After a few days of experience, I will share with you the experience of aggregating ride-hailing.

　　On July 27, Autonavi Maps launched its new one-stop public transportation service platform at the Future Transportation Summit – Autonavi Easy Travel Platform. This platform has been connected to multiple online car-hailing service providers such as Didi Chuxing, Shenzhou Special Car, and Shouqi Car-hailing. The ride-hailing function launched by Autonavi Maps this time is also the embodiment of the Autonavi Easy Travel platform in the mobile client side of Autonavi Maps. Users can now easily call a car on Autonavi Maps.

　　Just like using the "driving" and "bus" functions of the Autonavi map, using the ride-hailing function in the Autonavi map is also very simple to get started. We just need to click the "Route" button on the homepage of the Autonavi map, and we will find that the "ride-hailing" function has been added to the function page. Enter the starting and ending points on this page, and then click "Call a Car Now", you can easily call a ride online. In addition, the editor also found a way to quickly enter the ride-hailing page, Autonavi map placed a ride-hailing shortcut in the shortcut bar on the right side of the homepage, and you can click to go straight to the ride-hailing page, which is very "simple and crude". Users who often use online ride-hailing can enter the ride-hailing page here.

　　The next step is to call a car. After entering the starting destination on the ride-hailing page, the Autonavi map will list taxis, economy, comfort, business, luxury and other grades of online ride-hailing cars for us to choose from, and list the prices of various online ride-hailing cars on the page. After we choose the type of car we want to call, click "Call a Car Now", and the Autonavi map will call each online ride-hailing platform to find a vehicle for us. There is still a section of the road to get home after I get off work from the subway every day. For this section of the road, the editor usually takes a taxi, so choose the economical Didi.

　　After the driver takes the order, like other online ride-hailing apps, Autonavi Maps will also list the model, car number, driver, real-time location and other information of the order, and allow users to contact the driver and cancel the order. When the driver picks up the passenger and starts the journey, Autonavi Maps will also display the remaining distance, time, navigation route and other information to the destination on the page, so that users can easily know the route at a glance.

　　When we arrive at the destination, the Autonavi map will automatically display the distance, duration and other information of the whole journey, as well as the fare and details. In addition, when we use the ride-hailing function of the Autonavi map for the first time, the Autonavi map will prompt us to bind Alipay secret-free payment. After binding, Alipay will automatically deduct the fee when the trip is over. We just need to get off the bus directly, which is convenient and fast, saving time and worry.

　　Many people will ask, taxi with the major network about the car platform’s own APP is good, why do you still use Autonavi map to call a car? Small series believes that this is a user convenience problem, in the current mobile end point application serious fragmentation of the status quo, if the user needs to switch a function every time you use the APP, over time, it will make users very annoying.

　　Let’s imagine the following travel scenario: You go on a business trip out of town. After arriving in the destination city, you first check the hotels near the business location on the Autonavi map and plan to stay there. After checking, you plan to call a car to this hotel. Or when you have a friend in the city where you are on a business trip, the friend knows that you are coming and wants to invite you to dinner, and tells you the place and time of the meal. But when you are done and find that the bus is a little tight, you want to call a car after checking the location on the Autonavi map. In these travel scenarios, when you check the location, you can call a car directly in the Autonavi map, instead of having to hastily switch to the online car-hailing app to call a car. Is this much more convenient?

　　After some experience, the editor believes that the release of Autonavi Maps’ easy-to-use platform and access to online car-hailing precisely solve the most practical needs of users, making Autonavi a comprehensive service platform based on providing map services. Now, Autonavi Maps can adapt to a variety of travel scenarios, providing users with a variety of travel services in one stop, making users’ mobile Internet life more convenient. With the coming of the school season in September, as well as the upcoming Mid-Autumn Festival and November holidays, car demand is about to usher in a new wave. Friends who often take taxis, I suggest you upgrade Autonavi Maps to the latest version, and then call a car more conveniently.

Video: Ace-to-Ace Edition: More laughter is waiting for you.

In recent years, Zhejiang Satellite TV’s variety matrix brand has become more and more famous, and many programs that are familiar to the audience have been launched. Among them, "Ace to Ace", which combines song and dance, competition, theater and other links, has created its own sky in the field of variety in the shed. With a large number of loyal audiences, how is each program of "Ace" planned? Is it true that so many stars are attracted by sky-high salary as said on the Internet? A few days ago, the reporter interviewed Wu Tong, the general director of the program, and he will answer the audience’s curiosity and online rumors one by one.

Why did you launch Ace to Ace?

Outdoor reality show blowout, want to differentiate

The birth of every program will have a supporting point, and the fulcrum of the birth of "Ace" is the original intention of differentiation. After the fire in Running Man, the outdoor reality show showed a blowout trend. Wu Tong revealed that it was Wang Jun, director of Zhejiang Satellite TV, who proposed the direction at that time, and wanted to make a reality show in the shed to occupy another blue ocean area of variety industry with differentiation, so after the team constantly brainstormed and scrutinized the details, there was Ace to Ace, which focused on the variety in the shed and focused on the IP concept.

Because it is a completely original program, there is no reference model. It can be said that since the birth of "Ace", every program from the first season to the second season needs great efforts and efforts. As it turns out, this variety show in the shed has indeed achieved good results with its own differentiation and has become the hottest variety show in the TV shed in China.

How does a strong guest appeal come from? Platform cohesion is the key.

Viewers who have seen Ace to Ace will be amazed at the ability of the program to invite artists. Each issue is a heavyweight ace, from Jackie Chan, Zhang Guoli, Ceng Zhiwei and other "big brothers" in the circle to Fan Bingbing, Yang Mi, TFBOY, Lu Han and other popular goddesses to "play". Why can the ace have such a strong artist appeal? For the guests who had been rumored by the Internet that "Ace" was attracted by sky-high salary, the general director Wu Tong said that it was purely a rumor. The reason why the guests of the program were willing to participate in the program was firstly because Zhejiang Satellite TV’s platform was cohesive and attractive enough to attract stars, and secondly, the artists’ docking and communication skills were really strong, which was also an advantage of the platform.

Speaking of artists, Wu Tong also mentioned two words, namely "surprise" and "moved". "Ace" programs often arrange surprise guests for the coming artists. The confidentiality of this link is well done, so the artists themselves don’t know, and it is precisely because of this that unexpected situations often appear at the recording site, which makes the "Ace" team feel surprised and moved. For example, in the ninth episode of the first season, Quiet reappeared the image of "Da Yuer" in the classic TV series "The Secret History of Xiaozhuang", and the director group specially invited Ma Jintao to play the leading actor "Dourgen" to give Quiet a surprise. Unexpectedly, Quiet was moved to tears when he saw Ma Jintao. This scene also moved the program group. In the seventh program of the second season, when Kimi suddenly appeared on the scene, not only the audience applauded and screamed for the reunited ipartment crew, but also Michael Chen, Loura and Sean immediately got high. The friends who rarely met together recalled the past on the stage, and the details were particularly touching. Similar surprises are staged in almost every issue. It can be said that surprises are mutual. The program group has prepared surprises for artists, and artists are constantly giving new surprises to the program group.

Enter the blueberry video to watch the latest full video of Ace to Ace > >

What kind of team is behind the show?

Most of the members are post-90s, and they are thoughtful for every detail.

Behind any excellent program, there are a group of hard-working people, and "Ace to Ace" is no exception. This program is basically from the planning, artist communication and details execution. They are big enough to know all kinds of hot events and new ways of playing, but they are still not careless in implementing the details. Every detail is carefully thought out and compared again and again before making a decision. Wu Tong, for example, said that in the case of the ninth program of the second season just aired, Athena Chu played the role of "Zi Xia Fairy" again after 22 years. In order to better reproduce the classic role, the costume program group just thought back and forth for a long time and prepared three sets of costumes with different stage effects, except for the transparency of 30% and 60%, and the materials of the clothes are also different, and the details are so accurate, just to bring the best programs to everyone.

Because "Ace to Ace" involves many links, the program group has a lot of preparation work to do, and it takes a lot of energy just to wear clothes and props. Wu Tong admits that the entire choreographer group sleeps less than 3 hours a day, and during the day, they do execution, such as communicating with artists and trying out costume props. They don’t start planning or summarizing until 12 o’clock in the evening, and call it a day. The hard work of the program team also shows that it is not easy to make a good program.

Wu Tong also said that compared with the first season, the second season showed more feelings, hoping to really leave something for the audience after the show. When it comes to the future, Wu Tong feels that if the audience likes it, they are willing to keep doing it, but they will not solidify their thinking, and they have been trying to bring more newer and more meaningful things to the audience.

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　　The current World Cup has entered the knockout stage. The wonderful game process and unpredictable results attracted more fans’ attention. On June 30th, Argentina-France match, CCTV’s multi-screen ratings entered the ranks of 4+ for the first time (4.29%), setting a new high for single event ratings since the start of the match.

　　The feast of the World Cup coincides with the integration of various platforms of the Central Radio and Television General Station. Taking stock of the communication effect data of this World Cup can reveal the powerful value and brand communication effect of CCTV.

　　First, the head platform for efficient aggregation of users

　　As of June 30th, the total number of users of the World Cup video broadcast by CCTV and new media content has exceeded.18.14 billion person-times. The World Cup quickly formed a super-large-scale communication effect in a short time, and together with a series of brand contents such as News Network, Spring Festival Evening, Golden Theater, live broadcast of major events, Olympic Games, etc., it formed a head resource platform for users to efficiently aggregate.

　　The promotion of media convergence provides an effective meeting point for the content interaction and collaborative operation of the platforms of the main station. By building a new media matrix and forming a one-button trigger mechanism, the efficient collaboration of various platforms on the new media side has played a positive role in the large-scale cross-screen communication of the World Cup. During the World Cup coverage, the users of multi-screen communication (TV screen, IPTV, web page, APP) based on the advantages of video at the main station always touched people for the following times.8.955 billion times; Based on the matrix communication of social media (Weibo, WeChat) on various platforms, users always touch people.9.185 billion times. Multi-screen video communication and social media secondary communication are basically the same in magnitude. Each platform integrates and cooperates to become a multiplier and accelerator for the cross-media communication of superior resources.

　　Second, the integration platform with high user stickiness

　　As of June 30th, the total time for users to watch the games on CCTV through live broadcast on big screen, playback in CCTV area, live broadcast on new media and on-demand is2.18 billion hours, multi-screen viewing users always reach for4.297 billion person-times, the average viewing time is30.53 minutes. It is equivalent to a 90-minute game, including the intermission. On average, each user only enters and exits less than three times, which shows the super high viewing stickiness.

　　The super-high viscosity of the World Cup ratings is closely related to the deepening of resource integration and the insistence on content-oriented after the integration of the main station, which makes the attraction of large and small screen platforms constantly improve. Since the establishment of the main station, major event reports and key innovative content have maintained a long-term user input in large-screen TV viewing and direct demand of new media.

　　Third, the fusion platform of large and small screen collaboration

　　According to the data, as of June 30th, the total broadcast volume of CCTV World Cup live TV broadcast was2.328 billion person-times, the total broadcast volume of live and on-demand games with new media and multi-terminals is1.969 billion person-times.

　　In terms of absolute volume, the broadcast of sports events on TV and new media is "divided into two parts", which are mutually supportive. This fully reflects the implementation effect of the integrated main station in promoting advantage gathering, resource sharing and deep integration.

　　Fourth, a balanced service platform for the rapid growth of young audiences

　　The data shows that during this World Cup, the proportion of users of young people under 40 years old, such as CCTV Audio & Video, CCTV5, CCTV Microvision and other major broadcast clients under the Central Radio and Television General Station, exceeded 70%, becoming the absolute main force for watching the event. On the TV side, since the start of the World Cup, the number of young viewers under the age of 40 in the live broadcast period of CCTV-5 evening matches (20: 00-26: 00) has increased by 83 million compared with the same period before the game.

　　In the coverage of the World Cup, CCTV has expanded the all-media channels for content dissemination, met the diverse needs of users and achieved all-round service for users. The younger cross-media users of the World Cup and CCTV’s innovative programs show that the content advantages and platform advantages of CCTV, as a national media, are being reflected in more extensive and balanced communication advantages and user advantages through deep integration. (CCTV Editor-in-Chief of Central Radio and Television Station)