Original title: Original 2022 Seven Live Broadcast online celebrity Inventory: Some burst into red overnight, and some received mixed praise.

This year’s anchor keywords are no longer Li Jiaqi and Viya, which people have never heard of before, but more new people have emerged, who have broken through in the fierce live broadcast of the Red Sea by virtue of their own characteristics and advantages.

The waves behind the Yangtze River push forward the waves, whether it is stars and old artists who have not appeared for a long time, or big brands and unknown small businesses, they are broadcast live one after another.

Who is popular with this year’s live broadcast? In this article, I will take stock of the representatives of this year’s booming live broadcast.

The most cultured live broadcast room: Dong Yuhui

Dong Yuhui is the dark horse in the live broadcast industry this year. With rich knowledge accumulation and outstanding expressive force, he has been "out of the circle".

The young man from rural Shaanxi laughed at himself as a "Terracotta Warriors", but sold the live broadcast room.

His characteristic is that when introducing the characteristics of products, Dong Yuhui will also explain how to express these characteristics in English, with a cordial, enthusiastic and infectious attitude.

Unlike ordinary anchors, whose introduction is limited to product functions, Dong Yuhui changes his identity from time to time, switching freely between roles such as history teacher, philosophy teacher, Chinese teacher and biology teacher. When introducing products, he will add some high-level jokes and celebrity poems from time to time, which profoundly reflects the basic literacy of teachers.

As a host, teachers have their own advantages, such as eloquence and emotional intelligence. He came not only to buy things, but also to learn English and listen to cross talk.

Some netizens commented that "this is the live broadcast room with the most cultural output and input in the whole network", and many parents watched the live broadcast with their children in the name of "learning English".

Dong Yuhui’s popularity made "Oriental Selection" enter the first-line anchor camp, and the live broadcast transformation of New Oriental was also a great success.

"I am a farmer’s child, or a young man who works hard in a big city like you and me." Dong Yuhui evaluates himself.

The most sports live room: Liu Genghong

For a period of time this year, the whole network was full of popular songs, and the protagonist behind it was Liu Genghong, a fitness blogger.

Because it was too hot, several accidents happened:

For example, when he appeared in aerobics, he wore a vest, and because his body was too muscular, he was banned by the system because he was breastfeeding. Jump.

Also, when doing the action, accidentally showing armpit hair was prompted by the system as "not good-looking" and forced to stop broadcasting …

The addition of the 66-year-old mother-in-law directly made the scene hot. Statistics show that in the past 30 days, Liu Genghong has broadcast 28 programs, with a cumulative audience of over 74 million. A number of new groups, "Girl Liu Genghong", were born on the Internet, staying in the studio on time and dancing with Liu Genghong.

Due to the epidemic situation in different degrees all over the country, home fitness has become the urgent need of many people, and it has also contributed to the popularity of Liu Genghong.

But with the passage of time, it is also the biggest regret of many girls in Liu Genghong that they can’t persist in this sports craze.

The most gossip live room: Zhang Lan

With his own entrepreneurial experience and his son’s gossip, he sold a bowl of hot and sour powder. In just a few days, the sales of Maliuji hot and sour powder directly exceeded 60 million.

Zhang Lan knows a lot about the internet. She will talk about things that netizens care about. She followed the online public opinion and teased jokes, and also put in mattresses, marinated eggs, green tea and other products that responded to popular search events.

These products also sell well. Rise.

The live broadcast room is full of connotation and profound meaning. The people who ate melons enjoyed themselves, and Zhang Lan worked hard to make money. This is a win-win game.

This also allows everyone to see Zhang Lan’s indomitable inspirational spirit. As early as 2009, Zhang Lan was selected as the third richest restaurant in Hurun. At its peak, South Beauty had an annual turnover of nearly 3 billion yuan.

However, after successive losses in the capital market, Zhang Lan was once kicked out by the company he founded, but Zhang Lan did not admit defeat. A few years later, he and his son Wang Xiaofei founded the catering company Ma Liuji. No one would have thought that it would be hot again by live broadcast now.

I have to say, Sister Lan is still your Sister Lan.

The most controversial live broadcast room: Crazy Yang Xiaoge

Qianzu spent 100 million yuan to buy more than 50 thousand square meters of real estate of a high-tech enterprise in Hefei, which caused a lot of controversy.

Then, Wang Hai, a well-known counterfeiter, posted a video on Tik Tok, saying that the power parameters of Kim Jong’s wall-breaking machine and meat grinder sold in the live broadcast room of crazy lamb were false.

How fierce is the live broadcast of Crazy Brother Yang?

The short video made Yang Ge a online celebrity, and the live broadcast directly made Yang Ge a billionaire.

"Welcome brothers!

"The popularity of Shawn’s short video was copied to the live broadcast room, and fans watched it one after another. The live broadcast of Shawn was even more popular. Soon, all kinds of big names found Xiao Yang to bring goods.

Xiao Yang also invented a new mode: IP live slicing authorization. Authorized slicing means that, with Shawn’s permission, other accounts edit and bring some tidbits broadcast live in Shawn, and link them to related goods for sale. However, there are a large number of fake accounts of Brother Yang in the market. These accounts are often fake and the source of products is unknown, which will also have a certain impact on Yang Xiaoge’s brand image and damage Yang Xiaoge’s reputation.

When people are popular, the influence of traffic is difficult to control. Xiao Yang, 25, still needs to be down to earth.

The most magical live broadcast room: T97 Big Mouth Girl

"Coffee, do you want to do, do it. Folli, do you want to do it? Do it.

"

Once upon a time, many people were brainwashed by this magical slogan. The freestyle of the anchor big mouth girl can be called wheat style, which makes the whole network addicted. T97 Coffee has gained more than 1 million fans in two months, and the highest number of viewers in a single game has reached 10.82 million.

The reason why big mouth sister can stand out from the live crowd is because her big mouth is very important.

Because of her big mouth, the big mouth girl used to use a filter to make her mouth smaller. Once she forgot to turn on the filter to reveal her big mouth, only to find that the number of viewers suddenly increased from seven to more than 50.

Therefore, the big mouth girl no longer hides it, but highlights this feature, which is even more unforgettable.

Big mouth Niang also has a big killing trick, that is her live broadcast style, rap live broadcast, some people hate it, some people like it.

She wrote the lyrics with her team. Lyrics are extracted from product features, production methods and advertising copy, and she has learned the single and double rhymes of rap.

The popularity of Big Mouth Niang even set off a rap craze in Tik Tok. Cai Linji, Wallace, Wan Fangyuan score, etc. all began to rap in the live broadcast room.

According to Li Xiao, the founder of T97, the live broadcast room only needs 800 yuan to achieve a high exposure of 50.18 million.

But the traffic is heavy, and it still can’t bring the goods. It was found that the big mouth girl was on fire for a month, and the average sales of T97 coffee per live broadcast was between 75,000 and 100,000, and the highest single broadcast was only over 200,000.

This also exposes an embarrassing fact: the personal characteristics of big mouth sister are too distinct, and netizens will be taken away by big mouth and ignore the products she sells.

The most fake backstage live broadcast room: alimu

This year’s live broadcast industry has made many grassroots popular, and a typical example is Alimu.

Because Xinjiang host Alimu has a dark complexion, it doesn’t match the exquisite Xinjiang background at all. Every time he sells honey live outdoors, he will be questioned by netizens that "your background is too fake."

In order to prove that his background is true, Liu Yuanjie threw a bucket into the stream behind him during the live broadcast, but ran into the water to pick it up. Not only that, Liu Yuanjie also threw stones and slippers into the water to prove his authenticity.

Unexpectedly, these have become the material for the second creation of netizens. The stream and grass behind Liu Yuanjie can be turned into any scene. Send great gods from all walks of life to carry out "second creation" to realize the dream linkage of various scenes, such as fiery volcanoes, chaotic entry into the Ligue 1, lonely moon and street freestyle.

"Your background is too fake" rushed to Weibo hot search, and Liu Yuanjie’s "Jiangyu Alimu" was a hit, with over 400,000 fans overnight.

Although it looks a bit vicissitudes, but the actual age is only 25 years old. Alimu, born in 1997, has another identity: President of Xinjiang Yuli County Beekeeping Association, who is the anchor in Yuli County, Bayinguoleng Mongolian Autonomous Prefecture, Xinjiang, and mainly sells local honey.

After becoming popular, countless netizens came to Liu Yuanjie’s live broadcast room, and honey was quickly snapped up. Liu Yuanjie fully enjoyed the bonus of "Everyone Becomes Famous for 5 Minutes" and sold it happily.

The most marginal live room: coconut tree live broadcast

The most troublesome coconut tree group entered the live track this year, and it still passed by as always.

As soon as the coconut tree group announced that it had settled in the live broadcast to bring goods, tens of thousands of people suddenly poured in. The four beautiful women in the live broadcast room swayed back and forth with the rhythm, which triggered the emotional excitement of netizens. Many netizens expressed their feelings, "You know this traffic."

Netizens also invented a word for the coconut tree live broadcast room, "the earth wants the wind", which means that the models are all wrapped up and their clothes are not exposed, but they still give people a sharp-edged feeling.

It is not surprising that coconut trees enter the live broadcast. Now live broadcast with goods has become the only way for the development of major brands. Using the "earthy flavor" marketing method with spicy eyes is also the consistent operation method of coconut trees.

Behind the success of the live broadcast, it also exposed the problems of the Coconut Tree Group itself: the products are too single and the marketing methods are too backward. It’s not that the live broadcast is wrong, but that it’s time for coconut trees to change their marketing methods.

As the Beijing News commented:

Coconut juice is really delicious. Keep the quality and don’t let vulgar marketing smash the signboard.

-The end-

Editor in charge:

　　A man in Yanbian County, Panzhihua, Sichuan met a girl from the video of "Aauto Quicker" and confirmed his love relationship. The "girlfriend" claimed 23,000 yuan in the name of medical expenses for injuries and meeting fees, and then disappeared. After investigation by Yanbian police, it was found that his girlfriend was actually a man. On July 18th, The Paper learned from Yanbian County Public Security Bureau that at present, the suspect Wang was criminally detained by the police on suspicion of fraud.

　　According to the staff of Yanbian County Public Security Bureau, on December 19th, 2018, Xie Moumou from Hongge Town, Yanbian County reported to Hongge Police Station that he had met a girl who claimed to be "Li Mengting" through the "Aauto Quicker" video network platform, and they had an online relationship and established a love relationship.

　　During the period of "love", "Li Mengting" demanded money from Xie Mou for various reasons, totaling more than 23,000 yuan. Now, "Li Mengting" can’t be found, so please ask the police station to investigate and handle it.

　　After receiving the police, the Hongge police station immediately organized the police to investigate. After investigation, Xie met a girl who claimed to be "Li Mengting" through the "Aauto Quicker" video network platform in November 2018, and then they added WeChat (WeChat named Li Meng) to start their relationship and established a "love" relationship.

　　During the period of communication, "Li Mengting" defrauded Xie for money on the pretext of falling and needing medical expenses and meeting with a red envelope. In just over a month, he asked Xie for 500 yuan, 2,500 yuan and 10,000 yuan in four times. Although the two sides have never met and watched videos, Xie Moumou has always believed in it.

　　Until November 18, 2018, "Li Mengting" borrowed 10,000 yuan from Xie Moumou again. After Xie’s family knew it, they asked him why and asked him to bring "Li Mengting" home to meet him. Later, Xie contacted Li Mengting, and Li Mengting told him to meet in Huili County, Liangshan Prefecture, Sichuan Province and pay back the money. However, when Xie and his family arrived in Huili, they could not contact Li Mengting. Later, I went to the address originally provided by "Li Mengting" to look for it, but they all said that there was no such person. Only then did Xie Moumou know that he had been cheated.

　　The police handling the case comprehensively used various investigation methods, and finally found out that "Li Mengting" was named Wang (male, from Huili County) and was arrested in Huili County on July 5 this year.

　　Wang’s confession: In November 2018, he met Xie Moumou through Aauto Quicker. Wang lied that he was a woman, and downloaded photos of beautiful women on the Internet and sent them to a circle of friends to pretend to be himself. Then they added WeChat, and they exchanged and confirmed the relationship of "love" on WeChat. In the meantime, he defrauded Xie Moumou of more than 23,000 yuan for four times with various excuses.

　　At present, the suspect Wang has been under criminal detention and the case is being processed.

　　CCTV News:According to the website of the Ministry of Commerce, the Ministry of Commerce held a regular press conference on March 14th. Some media have asked questions. Recently, the European Commission issued regulations requiring the customs to register the imports of electric vehicles from China. It is believed that the import volume increased significantly after the countervailing investigation against China last year, which will harm the EU market. What is the response of the Ministry of Commerce?

　　He Yadong, spokesman of the Ministry of Commerce, said that we have noticed that the EU recently issued regulations requiring the customs to register electric vehicles imported from China. China is highly concerned about this, and the industry is extremely worried about the measures that the EU may take in levied retroactively in the future.

　　China’s electric vehicle export enterprises reflect that China’s export volume to the EU is in line with the changes in the consumption of electric vehicles in the EU, and there is no so-called surge in imports and damage to the EU market. The adoption of import registration measures and possible levied retroactively by the EU has increased import links, added burdens to normal trade, and is not conducive to deepening cooperation between the new energy industries of the two sides, and will also affect the interests of EU consumers.

　　China has always insisted on resolving mutual concerns through dialogue and consultation to achieve mutual benefit and win-win results. It is hoped that the European side will prudently use trade remedy measures to create a more stable and healthy environment for the development of China-EU electric vehicle industry. China will pay close attention to the follow-up actions of the European side and firmly safeguard the legitimate rights and interests of China enterprises.

　　People’s Daily Online, Beijing, October 4 th Today, the Ministry of Public Security released a message on traffic safety. According to the statistics of the Traffic Management Bureau of the Ministry of Public Security, as of September 2016, the number of motor vehicles in the country reached 280 million, including 190 million cars; There are 350 million motorists, including more than 300 million motorists.

　　The number of automobiles reached 190 million, with 6.18 million newly registered in the third quarter.With the sustained development of China’s economy and society, the automobile consumption potential is continuously released, and the automobile ownership continues to show a rapid growth trend. In the third quarter, the number of newly registered cars reached 6.18 million, an increase of 1.2 million over the same period of last year, with a year-on-year increase of 24.2%; Since 2016, the number of newly registered vehicles has reached 19.19 million, an increase of 2.44 million over the same period of last year, with a year-on-year increase of 14.6%. In terms of distribution, there are 47 cities in China with more than one million cars, including 16 cities in Beijing, Chengdu, Shenzhen, Chongqing, Shanghai, Suzhou, Tianjin, Zhengzhou, Xi ‘an, Hangzhou, Guangzhou, Wuhan, Shijiazhuang, Nanjing, Qingdao and Dongguan with more than two million cars.

　　There are 150 million small passenger cars and more than 140 million private cars.As of September, the number of small passenger cars reached 150 million, and the number of newly registered cars in the third quarter reached 5.51 million, an increase of 1.3 million over the same period of last year, with a year-on-year increase of 30.9%. Among them, there are more than 140 million small passenger cars (private cars) registered in the name of individuals.

　　The number of trucks reached 21.5 million, and the number of new registrations increased steadily.As of September, the number of trucks in China reached 21.5 million, and the number of new registrations in the third quarter reached 540,000, an increase of 130,000 over the same period of last year, with a year-on-year increase of 31.4%; Since 2016, the number of newly registered vehicles has reached 1.79 million, an increase of 350,000 vehicles over the same period of last year, with a year-on-year increase of 24.3%.

　　The number of motor vehicle drivers reached 350 million, and 8.96 million people were newly licensed in the third quarter.With the rapid growth of motor vehicle ownership, the number of motor vehicle drivers has also maintained a continuous growth trend. As of September, the total number of motor vehicle drivers in China has reached 350 million, and the number of newly licensed motor vehicle drivers reached 8.96 million in the third quarter, an increase of 465,000 over the same period of last year, with a year-on-year increase of 5.5%; Since 2016, the number of newly licensed motor vehicle drivers has reached 28.31 million, an increase of 530,000 over the same period of last year and a year-on-year increase of 1.9%. Judging from the driving experience of drivers, there are 34.41 million drivers who have been driving for less than one year, accounting for 9.8% of the total number of drivers.

　　(Editor: Pan Xuhai, Hong Xiao)