Xinhua News Agency, Beijing, September 11th-According to the latest data from the General Administration of Customs, in the first eight months of this year, the total import and export value of China’s goods trade exceeded 20 trillion yuan, up 3.6% year-on-year, continuing the steady development trend. Against the headwinds of unilateralism and protectionism, this foreign trade report card reflects China’s economic resilience.

　　Behind the steady momentum, China’s foreign trade "friends circle" is growing. As the saying goes, many friends make the road easier. China has always kept its doors open for trade. Foreign friends know the quality of products in China and the reputation of businesses in China, and orders are the best proof. The EU is China’s largest trading partner. In the first eight months, China-EU trade totaled 3.15 trillion yuan, up 9.7%. ASEAN, China’s second largest trading partner, has a trade volume of 2.74 trillion yuan in the same period, with a growth rate of 11.7%. With the deepening of the "One Belt, One Road" initiative, China’s foreign trade "friends circle" is becoming more and more diverse.

　　Behind the steady momentum is the continuous optimization of China’s commodity structure and the continuous development of new formats. According to the data of the first eight months, the import and export of general trade accounted for 59.8% of China’s total foreign trade, an increase of 1 percentage point over the same period last year. In contrast, the proportion of traditional processing trade continues to decline. The export of mechanical and electrical products and equipment manufacturing products with higher added value maintained a good growth trend. For example, the export of solar cells increased by 55.7%, and the export of metal processing machine tools increased by 20%. At the same time, the import and export in the form of bonded logistics reached 2.31 trillion yuan, up 9.9%, and various new foreign trade formats competed with each other, which provided stamina for the stability of foreign trade.

　　Behind the steady momentum, China is constantly optimizing the port business environment, reducing taxes and fees to stimulate the vitality of enterprises. We can see that in the first eight months, the import and export of private enterprises reached 8.49 trillion yuan, up by 11.2%, accounting for 42.2% of China’s total foreign trade, up by 2.9 percentage points over the same period last year. It is by continuously pushing forward the "streamline administration, delegate power, strengthen regulation and improve services" reform and promoting fair competition among all kinds of market players that foreign trade players have a steady stream of motivation.

　　The situation is exciting and the challenges are still ahead. As long as we don’t have a chaotic rhythm and concentrate on our own affairs, the general trend of the stable development of China’s foreign trade and the long-term improvement of China’s economy will not change. (Reporter Wang Yuxiao, Liu Hongxia)　

　

editorial comment/note

For a long time, health insurance, represented by critical illness insurance, is one of the most important types of personal insurance market, one of the most important ways for agents to survive and insurance companies to save embedded value. At the same time, it is also one of the most recognized and accepted types in the market. Therefore, health insurance has also become the fastest growing insurance in the past 10 years, with a compound annual growth rate as high as 33%.

However, in 2021, especially after the old definition of critical illness insurance completely withdrew from the market, health insurance unexpectedly hit a rock. Although the growth rate of medical insurance represented by Huimin Insurance is still rapid, the critical illness insurance that contributed the most premiums quickly fell into a downturn and has continued to this day. According to industry exchange data, the growth rate of new single premiums of critical illness insurance has been below -30% since 2021.

People in the whole industry are thinking hard: whether from the insurance depth, density and other indicators, or from the expectations of social supervision for commercial health insurance, this market is far from saturated, but why can’t it be sold?

Mckinsey’s latest report, The Challenge and Breakage of Commercial Health Insurance in China (hereinafter referred to as "Report"), gives its own detailed answer to the problem of breaking the health insurance that the industry is most concerned about.

Mckinsey said in the Report that the commercial health insurance supported by policies has a broad growth space. The root cause of the current dilemma lies in the structural mismatch between the supply and demand sides, which makes it impossible to effectively stimulate market demand. At the same time, the core capacity building of insurance companies is still insufficient, which is also one of the important reasons for the dilemma.

Based on the above analysis, combined with the observation of typical systems and institutions in developed insurance markets in developing commercial health insurance, McKinsey finally pointed out three major directions for domestic insurance companies to break commercial health insurance:

Integration of medical insurance and raising value

Technology empowers and increases efficiency.

Multi-party cooperation to expand coverage

The following are the details extracted from the Report:

The present situation and predicament of commercial health insurance have different appearances and causes in different customer groups. At present, there are two main types of customers who buy commercial health insurance in the market: one is the customer who seeks the protection of medical expenses, and the other is the customer who pursues high-quality medical services. For the former, the most important function of commercial insurance is to hedge the risk of medical expenses and reduce the pressure of medical expenses; The latter is more inclined to obtain a better medical environment, better medical services and faster medical procedures by purchasing commercial insurance.

There are three main reasons for the insufficient development of health insurance for customers seeking medical expenditure protection:

1. From the demand side, the market demand of commercial health insurance in China has not been fully tapped. The overall cost of medical expenses is low, and the probability of catastrophic medical expenses is small, which leads to insufficient willingness and motivation of residents to purchase commercial insurance. At the same time, limited by market education, most residents lack due understanding of the coverage of basic medical insurance and the additional protection functions of commercial insurance.

2. From the perspective of supply and demand matching, the current market product supply cannot effectively stimulate potential demand. At present, there are many mismatches in mainstream health insurance products, such as "health care for healthy people does not guarantee non-standard", "medical insurance does not guarantee medical insurance outside" and "short-term insurance does not guarantee long-term", so it is often difficult for people who need the most protection to participate in insurance effectively.

3. From the supply side, in order to avoid the risk of compensation, the lack of core competence of insurance companies leads to their subjective screening of insurable people. Due to the short operation time of commercial health insurance, insufficient data accumulation and the insufficient development of medical service providers in China, insurance companies generally lack the core capabilities of deep integration with the medical service system, refined risk management and accurate capture of customer needs, which makes it difficult for them to develop products that stimulate market demand from the source.

For the customers who are pursuing high-quality medical services, although more and more residents are willing to pay for the upgrade of medical services, the number of such needs is still limited, which fails to effectively expand the scale of commercial medical insurance. The share of high-end medical services in the whole medical service market in China is less than 1%. The reason is that, from the perspective of ability to pay, high-income high-end medical consumers account for a low proportion of China’s total population; From the perspective of willingness to pay, the supply of high-end medical services in China is insufficient, and public hospitals are still the first choice for most residents to seek medical services.

In addition, some characteristics of China’s medical system have also brought challenges to the development of commercial insurance. For example, the insured population of basic medical insurance and the commercial insurance guarantee population overlap a lot, and the boundary of guarantee treatment is not clear; Medical service providers are mainly scattered public hospitals, and commercial insurance companies have limited influence on them; The foundation of medical and health data is relatively weak, and there is no integrated structured data platform.

In view of the above analysis, the Report finally gives insurance companies three solutions to promote the break of commercial health insurance:

Path one

Extending from the core diagnosis and treatment in an all-round way, exploring a new model of medical insurance integration

In the current medical ecology of China, commercial health insurance mainly plays a simple role as a payer, and most of the medical compensation resources are concentrated in the treatment link, which has not yet achieved the full health journey coverage of prevention in advance and management afterwards. At the same time, medical insurance settlement is often passive, and the participation in the formulation and implementation of medical service plans is low. In order to get rid of the dilemma of limited value creation and insufficient ecological impact, commercial health insurance companies should actively extend from today’s point layout horizontally along the patient’s health journey and vertically along the medical service network to create a "product+service" that runs through the whole medical life cycle.

Extend horizontally along the patient’s health journey to meet the needs of health services throughout the life cycle.

Health management services can create two types of value for insurance companies.

First, medical value: through professional, preventive and active intervention of sub-health and chronic patients, the risk of potential diseases can be effectively reduced, the disease progress can be delayed, and the compensation cost can be reasonably controlled;

Second, the value of service: by providing professional and service-oriented medical butler experience, we can meet and coordinate the health-related needs of customers (such as diet and drug use consultation), increase user contacts, and help customers get additional insurance. On this basis, health insurance companies can also interact with users regularly, screen and accumulate valuable health data of users throughout their life cycle, and create a starting point for subsequent product innovation and operational improvement.

Of course, from a global perspective, due to the differences in their own positioning, the core demands for value creation are naturally different.

The commercial insurance system in the United States is very mature, and the pressure of medical cost is mainly borne by insurance companies. Therefore, reducing the compensation cost is the most important appeal of insurance companies.

Considering that commercial insurance in the United States is mostly group insurance, it is difficult to achieve large-scale customer acquisition only by service value. As the most important payer, commercial insurance bears the main pressure of medical cost, so it becomes its fundamental appeal to help reduce the medical value of compensation. At the same time, the health insurance system with group insurance as the main body in the United States is difficult to get customers only by service value, but health management service, as a starting point to incite user stickiness and medication compliance, is conducive to the realization of medical value.

Throughout the American market, the emergence of chronic diseases and health management service companies such as Livongo and Omada has benefited many insurance companies. Their professional solutions can effectively improve the health status of patients and help insurance companies and employers save medical costs.

In Britain, Germany and Singapore, social security is the main body, and commercial insurance mainly plays a supplementary role. As the fundamental guarantee and main payer of residents’ medical needs, social security leads to the establishment of basic chronic disease management systems at the national level, relying on the public medical system (such as NHS chronic disease management plan in Britain and CDMP plan in Singapore).

In recent years, many countries with social security as the main body have launched innovative digital management schemes (such as Liva European government cooperation project), emphasizing the improvement of national health and reducing the overall medical expenditure. On the premise that the high-quality public system has fully guaranteed the medical value, commercial insurance, as an additional supplement, can focus on exploring the service value and take high-end management services as value-added items. For example, in order to meet the demands of different levels of customers for service value, Vitality has built a health management ecosystem, which permeates the daily life of members in all directions.

Professional health management services in China are in the initial stage, and the creation of medical value is not clear. All market players are trying to find a health and chronic disease management model suitable for China’s national conditions. Basic medical insurance in some areas is opening up chronic disease management funds, actively introducing professional chronic disease management solutions provided by commercial companies, systematically managing regional population health, and striving to improve people’s health status, save government medical insurance funds, and generate revenue from commercial companies’ services (such as provincial chronic disease management projects carried out by micro-medicine in Tianjin and Shandong).

Similarly, commercial insurance is also actively introducing medical ecological partners such as pharmaceutical machinery enterprises, sharing the cost of health management services based on the common goal of improving patients’ medication compliance, and improving the sustainability of model exploration. For example, Amway, a professional health service company, cooperated with JD.COM Allianz, Sanofi and other pharmaceutical companies to jointly launch "Zhen Ai Unlimited" diabetes insurance.

In view of the fact that China’s health insurance mainly focuses on C-end customers and the homogenization of insurance product design is serious, more and more insurance companies begin to explore differentiated value-added means from the perspective of health management, and strive to improve the ability of insurance companies to acquire customers and users. However, commercial insurance companies need to prioritize, pay attention to service value in the short term, and create differentiated competitive advantages. In the long term, they should actively explore medical value, reduce medical costs, expand the coverage of sick people, and achieve revenue growth.

Specifically, insurance companies can extend forward and backward along the life cycle and diagnosis and treatment links of the insured, and build an end-to-end health management service system, including four aspects:

First, health management covers the whole cycle from health education, monitoring and evaluation to health intervention and tracking, such as diet, exercise and sleep management, so as to reduce the possibility and risk of illness;

Second, sub-health management, aiming at sub-health groups such as urban white-collar workers, comprehensively manages physiology and psychology, such as psychological counseling and TCM conditioning;

Third, the diagnosis and treatment of diseases, to create an all-round, multi-level and high-quality medical service system for the health needs of different customers in different scenarios;

Fourth, chronic disease management, including regular detection, continuous monitoring, evaluation and comprehensive intervention management of chronic diseases and risk factors, to speed up the recovery of diseases or reduce the risk of disease progression or recurrence.

In order to meet the health care and professional medical needs of users, insurance companies should focus on the core competence building in five areas:

1. Professional doctor team: As an important medical resource, professional doctors are responsible for users’ daily health status, regular diagnosis of common diseases, and meeting key medical needs such as treatment. Through online platforms and other tools, a highly accessible team of doctors can provide convenient medical services such as long-distance regular follow-up visits, interpretation of data indicators, and guidance on the dynamic adjustment of patients’ prescriptions.

2. Full-time service personnel: A service team with professional medical background is the core element connecting all aspects of health management services (such as diagnosis and treatment to after-the-fact management), as well as front-end users and relevant parties in the back-end medical ecology, and reflects service value and medical value with timeliness and professionalism.

3. Regular inspection and testing: through various inspection contacts such as home intelligent hardware, professional inspection institutions, and in-hospital medical testing, an all-round and real-time updated medical and health database around individual patients is constructed, forming a data base for disease treatment and health management scheme treatment of medical service personnel.

4. Drugs for chronic diseases: Professional drug list and customized drug scheme audit can improve the treatment effect and control the treatment cost. Convenient prescription renewal and distribution process can improve the service experience and compliance of patients.

5. User-inspired operation: service detail design based on user’s needs and experience, business process of organic integration between online and offline and functional modules, multi-touch, attractive and penetrating into all aspects of life, and convenient and easy-to-use digital tools are all important underlying foundations for realizing health management services.

On the basis of having five core competencies, insurance companies also need to build Unicom’s data application system, and record medical and service behaviors through a set of electronic files throughout the user’s life cycle and the whole diagnosis and treatment cycle; As well as effective organizational mechanisms and processes, to build the underlying guarantee and capacity foundation for the cooperation of all ecological stakeholders.

In addition to self-construction, the external medical ecology also provides rich choices for insurance companies seeking different breadth and depth of cooperation: professional chronic disease management service companies focusing on specific disease areas and opening up all aspects of health management in one stop; By grasping the core medical resources (specialists in various fields), the Internet hospital platform is specialized in consulting and treating key medical services; Vertical service providers who focus on specific links (such as drug distribution, inspection and testing, specific health management services, etc.).

For health insurance companies, the feasibility and necessity of acquiring the five core competencies are different, and the optimal development and cooperation model should be selected in full combination with their own characteristics (such as internal asset layout and strategic positioning of health undertakings).

Extend vertically along the medical service network and build a multi-level and deeply integrated institutional network.

In order to better undertake and meet the medical needs of users, health insurance companies should get rid of the positioning of passively participating in the post-settlement link of medical services as payers, focus on pre-influencing, and actively participate in the provision and decision-making link of medical services. Through more in-depth cooperation with the medical service network, the diagnosis and treatment behavior of the service network can be effectively standardized, so as to achieve the multiple purposes of ensuring the quality of medical services, improving the effect of medical treatment and controlling medical costs.

Of course, when designing and building an institutional network, insurance companies should also consider the differentiated needs of patients in the whole health journey (such as incurable diseases, daily check-ups, health management, etc.) to achieve a multi-level and deeply integrated layout:

1. Flagship hospital: a national and regional key hospital with high influence, representing the top clinical level in China. Flagship hospitals can meet patients’ critical medical needs, but resources are scarce and irreplaceable in a few medical scenarios (such as the diagnosis of intractable diseases).

2. Key hospitals: public hospitals ranked in the top places and private hospitals with relatively large business scale. Key hospitals undertake most of the daily medical needs and are the key components of the medical network.

3. Small and medium-sized medical institutions (including clinics, health management centers, etc.): they mainly undertake simple and routine basic medical care and provide daily health management services, which is an indispensable part of completing the process medical needs.

Looking back on the development of the world’s leading health insurance companies, it is an inevitable trend to cooperate and link with the medical network more and more closely. From the close degree of cooperation, the medical network management of insurance enterprises is divided into four modes from light to heavy:

1. Non-specific network

This model is common in China market at this stage. Insurance companies have no designated or preferred service organizations, and there is only a payment relationship between insurance and medical network. This model requires low professional ability and cost input, and it is difficult to build product differentiation competitiveness and profitability.

2. Sign up for cooperation

In this mode, insurance companies will sign a specific external service network, discuss the service scope and price, and begin to provide differentiated customized services to insurance members. This model represents the development trend of commercial health insurance all over the world and belongs to the basic concept of PPO optimal medical network in the United States. Aetna, mentioned above, has built one of the largest medical networks in the United States through a mutually beneficial and win-win payment model and the ability to export patient data and service standards.

3. Internal and external integration

This model belongs to the upgraded version of the former, mainly based on the external cooperation network to establish internal institutions to supplement the types and links of services. Insurance companies can further deepen differentiated services and form a unique competitive advantage with the help of strong control over their own institutions. For example, based on the external network, United Healthcare supplements its own medical network focusing on primary, specialized and emergency care. Together with the external network, these core advantages form a closed loop of health management. The internal and external networks are connected by the care coordination center to realize the integration of online and offline medical services and internal and external medical services, and to create a one-stop health solution.

4. Self-built operation

The medical network in this mode is directly established or managed by insurance companies, and there is a strong binding relationship between payment and service. The whole insurance medical service ecology is closed. However, this model requires excellent network operation qualification, operation ability and sufficient resources, which is the biggest challenge for insurance companies. In addition, considering that the medical service market in China is still dominated by the public system, it is difficult for insurance companies to build their own medical service network, and the applicability of this model is not high.

As mentioned above, China’s medical system is dominated by public institutions, and it is difficult for insurance companies to build their own medical networks. However, China Health Insurance Company is actively exploring the transformation to contract cooperation, internal and external cooperation network and other modes, striving to create value for core medical institutions, complement internal medical capabilities in a misplaced manner, and deepen the differences of insurance products.

In the short term, we will focus on building an external hospital network with wide coverage, high quality and in-depth cooperation. Starting from key hospitals at all levels, we will jointly explore the value creation points through efficient cooperation and negotiation (such as value-oriented payment mode and high-end customer diversion); Export standardized hospital management capabilities (such as lean operation, academic research, digital system) to attract cooperation between large public and private hospitals. In terms of medical resource supply and service quality, we should work together to create a differentiated competitive advantage of insurance products.

In the long run, we should internalize the medical service ability and improve the service system. Through operation trusteeship, we deeply participate in the daily management of some private and small and medium-sized hospitals, and deeply implant insurance service scenarios while improving hospital operation performance; Insurance companies can also choose to invest heavily in assets, invest or build their own customized medical services for insurance products. In addition to deep integration with insurance products, internal institutions also need to strengthen cooperation with external hospitals to form an organic supplement and close linkage, and build a complete diagnosis and treatment service network.

Path 2

Taking risk management as the center, constructing a refined insurance operation system

The lack of risk protection ability is an urgent challenge for commercial health insurance in China. The most intuitive embodiment is the "one size fits all" model of mainstream products in the market, which excludes all sick and non-standard people from the scope of protection.

For insurance companies, strengthening risk management capacity building, effectively improving the scientificity and accuracy of insurance product design, and building an end-to-end refined operation system are the keys to building future core competitiveness. Breakers are expected to take the lead in cutting into the huge market of people with diseases, significantly expand the scope of insurable people and increase operating income under the premise of accurately controlling risks.

At the same time, customized products and services based on the risk insights of segmented people will further enhance the premium and profitability of insurance products.

Cooperate in mining high-quality medical data to lay a solid foundation for risk management.

The lack of medical data is the fundamental reason for the lack of risk protection ability of insurance companies. On the one hand, building a refined population risk stratification model requires high-quality medical data; On the other hand, the current empirical data of insurance companies are insufficient, and the existing data have not formed a structured system, which has failed to achieve deep mining.

In order to cultivate risk management and control capabilities, insurance companies urgently need to build a refined crowd risk stratification model based on big data. Model training data should meet five basic requirements:

(1) The sample has a certain scale and effectively covers the target population;

(2) The selection of samples is random and representative, which can effectively reflect the risk characteristics of the people to be insured;

(3) The sample data need to cover both the risk causes (such as mild diseases) and the risk results (such as the diagnosis of serious diseases) in order to establish an effective causal prediction relationship;

(4) The sample data should be continuous and complete to ensure that the relevant risk causes can be effectively captured;

(5) In addition to the qualitative diagnosis results, the sample data should also include specific medical expenses to quantify the risks.

Compared with the high-quality data required by the crowd risk stratification model, there are many defects in the insurance company’s own data. First of all, due to the short start-up time of health insurance in China, the few claims of young healthy people and the low market penetration rate of compensation products, the effective medical data accumulation has not reached a scale. Secondly, insurance companies only know the diagnosis results of claims, and lack specific data on related risk factors or treatment costs. Moreover, health insurance in China is mainly short-term products, and the continuity of medical data is poor. Once users change products or stop buying, it will cause medical data fault. Finally, the claim data can only reflect the current risk profile of the insured customers, and it is difficult to form meaningful guidance and prediction for future medical risks.

Based on the above objective challenges and the limitations of internal capabilities, it is difficult for insurance companies to quickly establish core risk control capabilities with their own data in the short term. Major health insurance companies have explored legal, compliant, large-scale and systematic medical data acquisition modes, including data cooperation with the government and obtaining medical data through the hospital system.

1. Cooperate with the government on data.

Different types of insurance companies can rely on their own endowment to explore innovative cooperation models with the government in order to obtain medical data with commercial value. Leading enterprises with scale advantages can actively participate in the construction of national medical security system by handling basic medical insurance and undertaking Huimin insurance. Start-ups can lock in certain sub-sectors (such as rare diseases), rely on their own professional data capabilities, cooperate with the government, and explore innovative applications of medical data through small-scale pilots.

2. Get medical data through hospital channels.

Commercial insurance companies are actively mining medical data from hospitals. With the help of claims, some insurance companies have opened the electronic case system of cooperative hospitals, allowing access to customers’ complete in-hospital diagnosis and treatment data; There are also some insurance companies that are cooperating with medical information service providers to obtain desensitized medical data or insights. It is worth mentioning that the head insurance company is trying to accumulate patient data through the self-built hospital system. Although the data acquisition at this stage has not yet formed a scale, with the accumulation of time, it is expected to form a large-scale and high-value patient medical database.

Empowering the innovation of insurance full value chain with refined risk management and control ability

Referring to the development of developed countries in Europe and America and the successful experience of some domestic advanced pilot projects, we find that the quantitative risk stratification model established by using multi-dimensional (including basic population information, medical data and insurance claims data) and large-scale (representative city level) medical risk factor data has a wide application prospect, covering health insurance product design, insurance underwriting, medical services, claims management and other aspects of the industrial chain. We will combine domestic and international leading practices to introduce the highlights of application cases of key value chain links of health insurance for industry reference.

Domestic case: Establish a risk stratification model to improve the performance and efficiency of insurance underwriting.

Taking the underwriting link of the insurance core as an example, in the traditional insurance business process, the pursuit of comprehensive information as much as possible easily leads to pain points such as complicated process, poor experience of policyholders, inefficient information collection and poor quality. The underwriting decision-making is too standardized and lacks customization, which can not accurately reflect the health risks of individual policyholders. At the same time, insurance companies need to invest a lot of offline underwriting resources by relying on the risk exemption form that the insured voluntarily informs or falsely informs the risk.

Through the risk analysis of big data population, we can identify the predictive factors (such as lifestyle preferences) that are highly related to the occurrence and payment of diseases, and establish an accurate underwriting model for health insurance. Based on the individual information of the insured (such as age, past medical records, etc.), the health risk score is automatically generated and compared with the regional average score to form a refined quantitative risk assessment. Based on the underwriting score, the crowd is finely stratified to form a "black and white list". For example, step-by-step pricing is adopted for high-risk groups, and manual review is conducted; For low-risk people, a rapid underwriting process is adopted to improve efficiency.

We use the risk prediction model to measure the simulated insured population, which not only simplifies the underwriting process of 50% population, but also adjusts the underwriting decision through the identified high-risk population, thus reducing the potential compensation by 10%~15%. The risk prediction model has achieved important business value, and it is a classic use case to upgrade the insurance claims service experience and reduce the medical cost.

International case: establish a risk-driven health management scheme with data as the core to improve medical effects and reduce costs.

Take an insurance company in the United States that focuses on Medicare products as an example. Because Medicare customers are mainly elderly people, users’ medical service costs are high, especially for chronic diseases and their complications, which often account for a large proportion of medical claims. In order to alleviate the pressure of medical claims, the company relies on the advantages of core data to collect all-round user health medical data through MA insurance data, doctor network and self-built team health services. At the same time, relying on Google’s advanced algorithm platform, an insight analysis database of complex patient health data is established. Based on this, the company developed and implemented a patient-active intervention health risk management and control solution.

Accurate intervention behavior has achieved remarkable results. The insurance company has successfully improved the management effect of chronic diseases, reduced the hospitalization rate of elderly patients by 30% while reducing costs and expenses, and greatly improved the disease control rate of patients with diabetes and hypertension.

Path three

Remodeling the whole process of product design and sales around customer needs and experiences.

With the rise of "personal consumption consciousness" in the global health industry, consumers have begun to play an increasingly important role in the decision-making of health payment. Whether it can more accurately meet the needs of different segments of people (such as the elderly, the sick, the high-income people, etc.) and different levels (such as basic medical care, service experience, etc.) has become the key to solve the serious homogenization of health insurance products in China today.

The product design, marketing promotion and experience shaping with customer demand as the core indicate that the health insurance industry in China has undergone a comprehensive transformation from the barbaric growth stage of "sales is king" to the era of "demand-oriented" value operation.

Grasping customer demand and recreating product form

The homogenization problem of health insurance products in China is serious, and the insurance clauses are highly similar to those of insurable people. Standardized basic products are difficult to meet the different medical needs of different segments of people in different scenarios, and it is even more difficult to achieve differentiated value creation, which leads to the fact that today’s health insurance sales basically rely on channel capabilities and price competition is fierce. In the future, it will be the key for health insurance companies to create differentiated advantages, enhance product value and market penetration by building product innovation capabilities driven by user needs.

In the process of product innovation, customer insight, product system and continuous iteration are the three core elements of demand-driven product innovation.

First of all, digging deep into customer needs is a key first step. With the help of systematic research tools, insurance companies can divide the customer groups into groups of people, scenes and life stages, and deeply understand the needs of users for medical care, health and services;

Secondly, insurance companies need to draw a comprehensive functional map of innovative products, sort out the existing product positioning in the internal system, and comprehensively collect the best practices of industry product functions and use cases;

Finally, the organizational level needs to establish innovative process mechanisms and underlying capabilities to support rapid product iteration and achieve accurate matching between customer needs and product functions.

(A) customer insights

Demand insights from multiple channels and all directions are the foundation of refined product design. Externally, design a scientific questionnaire, and under the guidance of mature system methodology, gain a deep insight into the unmet needs of health insurance customers. Internally, cultivate the concept and consciousness of customer-centered sales system, and carry out active and systematic collection of user demand information to consolidate the data foundation. Combined with external industry research and internal sales insights, the characteristics of target customer groups are generated, and unmet medical needs are identified, which provides important guidance for product innovation.

(2) Product system

Identify the potential development direction of products based on internal combing and external benchmarking product system. Internally, define the strategic positioning of products and core businesses, set subdivision dimensions in key categories such as revenue creation, market capture and customer service, and identify unmet opportunities through quantitative evaluation. Externally, pay close attention to major competitors and market-leading enterprises, understand their layout in major innovation directions such as coverage, coverage, coverage period and disease types, and build a rich industry intelligence database. On the basis of fully understanding the demand side, systematically build a supply-side "arsenal".

(3) Continuous iteration

Fast iterative optimization based on real customer feedback to maximize product innovation value. Traditional insurance companies urgently need agile transformation, introduce multi-functional collaborative teams (such as development, sales and actuarial personnel), and set up special posts for customers’ needs to ensure that customer feedback falls into product development; In addition, we should abandon the traditional assembly line product development process and form a "sprint" work cycle with small steps and quick runs, flexibly adjust the direction of product development, improve efficiency and avoid waste of resources.

Excavate high potential customers and realize precise marketing.

Similar to other insurance products, China Health Insurance relies heavily on offline agent team to promote sales with indiscriminate recommendation, which often leads to opaque product information, untimely communication and poor customer experience. If we can achieve accurate marketing based on users’ needs and preferences, we can effectively solve the pain points, and effectively improve the efficiency and success rate of customer sales transformation through thousands of customized promotion programs.

Precision marketing has important business value for old customer operation and new customer mining. On the one hand, by identifying high-risk customers and high-value customers and taking precise intervention, we can effectively prevent the loss of old customers and tap the potential of new customers; On the other hand, screening high-potential customers with willingness and possibility to purchase health insurance among existing insurance customers (such as life insurance and property insurance) to improve the success rate of cross-selling; In addition, innovative distribution channels (such as Internet channels) should be developed, and marketing schemes that meet the target customers of the channels should be formulated, so as to expand the scale of new customers.

Establishing a multi-dimensional user database, including demographics and marketing feedback, is the basis for achieving precision marketing. On this basis, insurance companies can further overlay claims information covering patient treatment plans and related medical costs. Different from general operating data, claims data has a large information content and a high degree of professionalism, which requires insurance companies to have both digital marketing and professional medical capabilities. Accordingly, the core insight of the database can guide the business development more intuitively and bring higher business growth value.

Precision marketing can be divided into three steps: high-potential customer identification, customized scheme design and effective implementation and promotion.

(1) Identification of high-potential customers

The essence of precision marketing is to identify high-potential customers and their preferred marketing contents and methods. As mentioned above, the establishment of multidimensional database is helpful to identify key potential customers and predict risk factors, so as to find out key target customers with high potential. The optimized algorithm will recommend the most suitable health products according to the background and needs of consumers, and then iterate the best marketing content through AB testing and other methods. Finally, use online and offline marketing channel tools (such as WeChat, telephone, offline visits, physical advertisements, etc.) to clarify the most effective way to interact with target customers.

(2) Customized scheme design

After fully understanding the preferences of target customers for marketing content and methods, insurance companies can start to formulate all-round marketing interaction programs. From scattered "individual combat" to systematic "marketing promotion combination boxing", we can create synergy between channels, avoid resource waste and improve marketing efficiency.

(3) Effective promotion and implementation

The effective implementation of customized marketing plan can not be separated from dynamic management. Based on dynamically generated quantitative effect feedback, insurance companies can optimize the scheme in real time and adjust the established scheme. The insight of marketing data can provide key input for many business scenarios, such as internal sales staff management, marketing expense planning, product design innovation and so on.

Driven by digitalization, recreating end-to-end user experience

Previously, due to the mismatch between users and payers of health care, the industry did not focus on user experience. In view of the increasing importance of consumers in medical decision-making, more and more enterprises are taking user experience into important strategic consideration and increasing resource input. User experience optimization is not only a customer-oriented service upgrade, but also brings commercial value to insurance companies, such as reducing customer churn, improving new customer acquisition, and increasing service bargaining.

In this link, insurance companies need to focus on three major areas:

(A) Understanding user needs is the basis and foothold of reshaping user experience.

Insurance companies should use scientific methods and tools to deeply understand users’ experience feedback on product rights, process tools and manual services. At the same time, for key links, we will dig deep into the feedback of segmentation process and finely polish user satisfaction. Then, with the update of product form, the feedback of user experience is collected in real time to further optimize product iteration.

(B) emphasizing the "user experience" of organizational transformation and upgrading

First of all, we should emphasize the importance of user experience from the company strategy, build cross-departmental value recognition, and take it as an important direction to guide business development. At the same time, we will increase the input of relevant resources to enhance the user experience, and promote the transformation of products, services, experiences and business models aimed at it. Finally, the internal core competence is established to support the transformation, such as employee concept transformation and ability training, strengthening technical, data and analysis support, establishing cross-functional governance and agile operation mode, and deploying measurement and performance management systems.

(C) Make full use of digital empowerment to achieve a leap-forward upgrade of user experience.

Using modern scientific and technological tools such as Internet platform, mobile App and AI computing, we will focus on solving the inherent pain points such as complex and inefficient traditional insurance sales and service processes, and create an efficient, convenient and easy-to-use modern insurance experience.

This article was first published on WeChat WeChat official account: Huibao Tianxia. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　Since September, a number of new laws and regulations will be implemented soon, involving barrier-free environment construction, ecological protection of the Qinghai-Tibet Plateau, consular protection and assistance, legal aid and other aspects.

　　It is worth noting that the newly promulgated barrier-free environment construction law has attracted much attention, which clarifies that the state supports the installation of elevators or other barrier-free facilities in existing houses, thus benefiting the disabled and the elderly.

　　At the same time, some local laws and regulations related to the national economy and people’s livelihood have also been implemented. For example, Chongqing has issued the first local anti-espionage supporting regulations in China, detailing anti-espionage security precautions; Fujian has formulated fire regulations, explicitly prohibiting electric bicycles from parking or charging in the building; Sichuan will bring live delivery and take-away food delivery into supervision, and clarify food safety responsibilities; Hainan province completely prohibits any organization or individual from providing tattoo services to minors.

　　Barrier-free environment construction law: providing convenience for the disabled and the elderly

　　The Law on Barrier-free Environment Construction will come into effect on September 1st. This law consists of eight chapters, including general provisions, barrier-free facilities construction, barrier-free information exchange, barrier-free social services, safeguard measures, supervision and management, legal responsibilities, and supplementary provisions.

　　The new law clarifies that newly built, rebuilt and expanded residential buildings, residential areas, public buildings, public places, transportation facilities, urban and rural roads, etc. shall meet the standards for barrier-free facilities construction. The state supports the installation of elevators or other barrier-free facilities in existing multi-storey houses in old urban communities.

　　The new law also specifically added safeguards, supervision and management, legal responsibilities and other contents, and clarified the relevant responsible subjects, regulatory authorities, and penalties for violating relevant regulations.

　　New regulations on legal aid: people no longer need to submit proof of financial difficulties.

　　The newly revised Procedures for Handling Legal Aid Cases shall come into force on September 1, 2023.

　　The revised procedures include six chapters and 46 articles, covering five aspects: clarifying the division of responsibilities and handling principles, optimizing the application procedures, improving the review procedures, refining the assignment procedures and standardizing the undertaking requirements. It is mainly clear that legal aid institutions should publicize and update the application conditions for legal aid in a timely manner; When an applicant applies for legal aid, it is no longer necessary to submit a certificate of financial difficulties.

　　Standardize the management of places for religious activities: no commercial propaganda is allowed.

　　The Measures for the Administration of Places for Religious Activities shall come into force as of September 1st. There are 10 chapters and 76 articles in the Measures, which improve the management system of religious activities.

　　The Measures stipulate the procedural requirements for the preparation, establishment and registration of venues for religious activities, standardize the management of venues for religious activities, clarify the establishment of management organizations for venues for religious activities, implement democratic management, establish and improve the personnel management system, and standardize the religious activities, social activities and foreign exchanges of personnel in this venue.

　　The "Measures" stipulate that no organization or individual may conduct commercial propaganda in the name of a religious activity place or use the influence of a religious activity place to seek illegal interests; There shall be no subordinate relationship between religious activities.

　　Ecological Protection Law of Qinghai-Tibet Plateau: Establishing and Perfecting Ecological Risk Prevention and Control System

　　The Law on Ecological Protection of Qinghai-Tibet Plateau came into effect on September 1st. This law adheres to the principle of ecological protection first, focuses on the main contradictions, special problems and outstanding characteristics of ecological protection in the Qinghai-Tibet Plateau, and promotes the comprehensive management, systematic management and source management of grass, sand and ice in the mountains, rivers, fields and lakes as a whole, providing legal protection for ecological protection and sustainable development in the Qinghai-Tibet Plateau.

　　For example, in terms of ecological protection and restoration, the integrated protection and systematic management system is stipulated for the protection and restoration of ecological elements such as "mountains, rivers, fields, lakes, grass, sand and ice", biodiversity protection and core areas such as the Three Rivers, and the requirements for ecological environment protection in tourism and mountain outdoor sports are strengthened; In strengthening the prevention and control of ecological risks, it is required to establish and improve the ecological risk prevention and control system of the Qinghai-Tibet Plateau, and do a good job in various monitoring and early warning, investigation and evaluation, prevention and control without disturbing the natural conditions.

　　Special legislation on citizens’ rights and interests abroad: clarifying the responsibilities and obligations of all parties

　　The Regulations on Consular Protection and Assistance came into effect on September 1st, which is the first special legislation on consular protection and assistance and the safety of China citizens and institutions overseas.

　　There are 27 articles in the Regulations, the main contents of which include: clarifying the responsibilities and obligations of all parties in consular protection and assistance. Specify the responsibilities of the Ministry of Foreign Affairs, diplomatic agencies abroad and relevant departments of the State Council, and clarify the self-protection obligations of China citizens, legal persons and unincorporated organizations abroad. Clear consular protection and assistance acceptance methods and areas of responsibility, so as to facilitate China citizens, legal persons and unincorporated organizations to consult and apply for consular protection and assistance.

　　Food and cosmetics packaging "slimming": moon cake packaging can not put tea and other products.

　　The State Administration of Market Supervision newly revised and issued "Restricting the over-packaging of commodities requires food and cosmetics" (GB 23350— 2021), a mandatory national standard, came into effect on September 1st, and standardized the packaging requirements of 31 kinds of food and 16 kinds of cosmetics from the aspects of packaging void ratio, packaging layers and packaging cost. Products that do not meet the new standard will not be allowed to be produced, sold or imported.

　　The national standard makes it clear that food and cosmetics produced and sold in China and imported from abroad are applicable to this standard, while export products are not applicable to this standard, and gifts and non-sale products are not applicable to this standard. Especially in the mixed packaging of moon cakes, according to the requirement that "moon cakes should not be mixed with other products", other products such as red wine, tea, knives and forks can not be put in the packaging of moon cakes, and products such as food deoxidizers and ice packs can be put in to prevent moon cakes from deteriorating if necessary.

　　Standardize the independent directors of listed companies: work in at most three domestic companies.

　　The Measures for the Administration of Independent Directors of Listed Companies shall come into force on September 4th. The Measures mainly clarify the qualifications, appointment and dismissal procedures, responsibilities and ways of performing duties, performance guarantee mechanism and legal responsibilities of independent directors, and set a one-year transition period for related matters. Among them, it is clear that independent directors should, in principle, be part-time independent directors in at most three domestic listed companies; Independent directors are required to work in the field of listed companies for not less than fifteen days each year, and should make work records.

　　Chongqing: The First Local Anti-Spy Regulation in China

　　Recently, the Standing Committee of Chongqing Municipal People’s Congress deliberated and passed the Regulations on Anti-Spy Work in Chongqing, which came into effect on September 1st. This "Regulations" is the first supporting local regulations in China after the revision of the Anti-Spy Law.

　　The full text of the "Regulations" consists of 29 articles, regardless of chapters. It further enhances the operability and enforceability from the aspects of improving the anti-espionage work mechanism, refining the anti-espionage security measures, strengthening the anti-espionage work guarantee and assessment, and improving the legal responsibility, which provides clearer legislative guidance for Chongqing to carry out anti-espionage work.

　　Fujian: Electric bicycles are charged indiscriminately or fined.

　　The Fire Protection Regulations of Fujian Province came into effect on September 1st, and made specific provisions on the parking and charging of electric bicycles. The "Regulations" also clarify that if electric bicycles are parked in public areas such as public hallways, evacuation routes, safety exits, stairwells, or electric bicycles are charged by private wires and sockets, the township (town) people’s government and sub-district offices shall order them to make corrections, and if they refuse to make corrections, the units and individuals shall be fined accordingly.

　　Jiangsu: legislation to retain more primary medical and health personnel

　　The Regulations of Jiangsu Province on Primary Health Care came into force on September 1st. As the first local law in the field of primary health care at the provincial level in China, in terms of the access mechanism, the Regulations clearly stipulate that the recruitment of primary health care personnel can relax the registration conditions and reduce the proportion of examinations, and the proportion of examinations can be set for positions that are really difficult for recruiters. For positions that are difficult to form full competition, under the premise of meeting the requirements of practice access, the registration conditions can be relaxed and the proportion of examination can be reduced; If the ratio of the number of successful applicants for the same post and the number of candidates to be recruited is the same as that of the post, the candidates for medical examination can be determined directly by means of interviews; The recruitment procedure can be simplified for those who are in short supply of specialties such as general practice, pediatrics and public health.

　　Sichuan: Bring live delivery and take-away food delivery into supervision.

　　The Regulations on Food Safety in Sichuan Province will come into effect on September 1st, which will further improve the legal system of food safety in Sichuan.

　　The "Regulations" will include operators who provide network access services for platforms and merchants in supervision and clarify food safety responsibilities. Further standardize the behavior of live broadcast with goods, and marketing activities shall not implement the confusing behavior of "hanging sheep’s head and selling dog meat". Refined the management of take-away food delivery, requiring the use of sealed labels or disposable sealed packaging bags. In addition, the "Regulations" also clearly establish a unified traceability platform for food safety public services in the province and build an efficient full-chain supervision mechanism.

　　Hainan: It is forbidden to provide tattoo services to minors.

　　The Provisions of Hainan Special Economic Zone on Prohibiting the Provision of Tattoo Services to Minors came into force on September 1st.

　　The "Regulations" clearly prohibit any organization or individual from providing tattoo services to minors. Ordinary primary and secondary schools, special education schools, secondary vocational schools, specialized schools and kindergartens are not allowed to set up tattoo service places or carry out tattoo service activities within 200 meters.

　　Tianjin: Legislation Empowering Gene and Cell Industry Development

　　The Regulations of Tianjin Municipality on the Promotion of Gene and Cell Industry came into force on September 1st. The "Regulations" clarify that Tianjin will promote the construction of parks such as "Cell Valley" in Binhai New Area as a whole, attract and promote the gathering of market elements such as talents and capital, and promote the deep integration of innovation chain and the industrial chain; Support the construction of the core base of medical science and technology innovation system in China, encourage the Beijing-Tianjin-Hebei industrial linkage based on the base, optimize the cross-regional industrial layout, and consolidate the leading position in the advantageous fields.

　　Xinhua News Agency, Beijing, January 11th, New Media Specialist According to Reuters’s report on January 8th, when American social media companies took measures against users and organizations that incited the siege of Capitol Hill, and finally blocked the account of US President Trump, their actions were too small and it was too late.

　　The report pointed out that in the past few weeks, Facebook, Twitter, YouTube and other technology giant platforms and some emerging marginal social networks have predicted the impact on Capitol Hill that killed five people.

　　According to the report, the online lobbying group "Voice" found a post on Facebook website with an illustration of Trump standing in front of the White House with a machine gun and the text "Come and occupy it". Another illustration depicts Trump as Uncle Sam with his words: "I hope you will come to Washington, D.C. on January 6th. The scene will be very crazy at that time. "

　　Some experts who study false information say that platforms allow radical racists, violent enthusiasts and conspiracy theorists to gather a large audience, and online celebrity people know what they can gain from it.

　　The report also said that Alex Stamos, the former chief security officer of Facebook and the current head of the false information disclosure project at Stanford University, said: "What you finally see is that the content on mainstream social media platforms has been seriously diluted, and other platforms are full of more radical content."

　　Stamos said, "It is difficult to assert that there is something wrong with mainstream content, because it is all about ‘ Come to the rally ’ . ‘ Get ready for a fight ’ It is the content on the websites of 8Kun and Paler, and the content that incites the implementation of the action is in ‘ Telegraph ’ On the software. "

　　On Wednesday, local time, a tweet turned "My fellow Americans, a storm is coming" sent by anonymous Q organization three years ago into a call to action. This tweet was forwarded 16,000 times.

　　According to the report, before Facebook closed the page of "Red State Separation" organization on Tuesday night local time, the organization had been urging nearly 8,000 fans to find the home address of officials who "helped steal the election victory".

　　Jared Holt, a false information researcher at the Atlantic Council, said that the far-right groups that appeared at the scene of the riots were very active on platforms such as Paler, Chat, MeWe, Zello and Telegraph, and sometimes they discussed using crowd tactics to enter the Capitol.

　　[Global Times-Global Network Report Special Reporter Yuan Hong] For a long time, the US Central Intelligence Agency (CIA) secretly implemented "peaceful evolution" and "color revolution" around the world, and continued to carry out espionage activities. The latest report released by the National Virus Emergency Response Center and 360 Company on the 4th revealed the main technical means of CIA planning and organizing a large number of "color revolutions" around the world, including a non-traditional regime change technology called "swarming" to promote young people connected through the Internet to join the mobile protest of "shooting a gun for a place".

　　The CIA is one of the main intelligence agencies of the US federal government. Headquartered in Langley, Virginia, the United States, it has four departments: Intelligence Department (DI), Secret Service (NCS), Science and Technology Department (DS&T) and Support Department (DS). Its main business scope involves: collecting intelligence information of foreign governments, companies and citizens; Comprehensive analysis and processing of intelligence information collected by other American intelligence agencies; Provide national security information and security risk assessment opinions to senior decision makers in the United States; Organize, implement, guide and supervise cross-border secret activities according to the requirements of the President of the United States.

　　The first part of this series of reports indicates that since the 21st century, the rapid development of the Internet has provided new opportunities for the CIA’s infiltration, subversion and sabotage activities. Organizations and individuals who use American Internet equipment and software products around the world have become the puppet "agents" of the CIA, helping the agency to quickly become a "star" in the cyber espionage war.

　　No matter the attempted "color revolution" in Ukraine in 2014, the "sun flower revolution" in Taiwan Province, China, the "saffron revolution" in Myanmar in 2007 and the "green revolution" in Iran in 2009, they can’t get rid of the influence of American intelligence agencies. According to statistics, for decades, the CIA has overthrown or attempted to overthrow at least more than 50 legitimate governments of other countries (while the CIA only admitted 7 of them), causing unrest in relevant countries.

　　Comprehensive analysis of all kinds of technologies in the above incidents, information communication and on-site command have become the decisive factors affecting the success or failure of the incident. These technologies in the United States are in a leading position in the world, which provides unprecedented technical possibilities for the American intelligence department to launch a "color revolution" abroad. Reports from the National Virus Emergency Response Center and Company 360 disclose five methods used by the CIA.

　　The first is to provide encrypted network communication services.In order to help protesters in some countries in the Middle East keep in touch and avoid being tracked and arrested, American companies (allegedly with American military background) have developed a TOR technology ("onion" routing technology) that can access the Internet and is untraceable. Related servers encrypt all the information that flows through them, thus helping specific users to access the Internet anonymously. After the project was launched by American enterprises, it was immediately provided free of charge to anti-government personnel in Iran, Tunisia, Egypt and other countries, so as to ensure that those "dissident youths who want to shake the rule of their own governments" can avoid the scrutiny and surveillance of the legitimate local governments when participating in the activities.

　　The second is to provide off-line communication services.In order to ensure that anti-government personnel in Tunisia, Egypt and other countries can still keep in touch with the outside world even when the Internet is disconnected, Google and Twitter companies in the United States quickly launched a special service called "Speak2Tweet", which allows users to dial and upload voice messages for free. These messages are automatically converted into tweets and then uploaded to the network, and released publicly through Twitter and other platforms to complete "real-time reporting" of the incident scene.

　　The third is to provide on-site command tools for assemblies and processions based on the Internet and wireless communication.The RAND Corporation of the United States spent several years developing a non-traditional regime change technology called "swarming", which was used to help a large number of young people connected through the Internet to join the mobile protest of "shooting one gun for another place", greatly improving the efficiency of the on-site command of the event.

　　Fourth, American companies developed a software called "Riot".The software supports 100% independent wireless broadband network, provides variable WiFi network, does not rely on any traditional physical access mode, does not need telephone, cable or satellite connection, and can easily avoid any form of government monitoring. With the help of the above powerful network technology and communication technology, the CIA has planned and organized a large number of "color revolution" events around the world.

　　Fifth, the State Council, USA, takes the research and development of anti-censorship information system as an important task.And invested more than $30 million in the project.

　　Specific to a number of typical cyber attacks in China, during the investigation, the National Virus Emergency Response Center and 360 Company captured and successfully extracted a large number of Trojan horse programs, functional plug-ins and attack platform samples closely related to the data of "Vault 7" of the Central Intelligence Agency (CIA). According to our reporter’s further understanding, the public security organs have followed up on this matter. This newspaper will continue to pay attention to the progress of this matter.

　　Through further technical analysis, the National Virus Emergency Response Center and 360 Company found that although the backdoor programs and attack components of CIA mostly run in the form of memory resident execution without physical files, it is extremely difficult to find and obtain evidence of relevant samples. Even so, the joint technical team successfully found an effective way to solve the problem of obtaining evidence, and found nine types of attack weapons used by the CIA, including attack module delivery, remote control, information collection and theft, and third-party open source tools.

　　Among them, the joint technical team accidentally extracted an information stealing tool used by the CIA, which belongs to one of the 48 advanced cyber weapons that exposed the confidential document Ant Catalog of the National Security Agency, and is a special information stealing tool of the National Security Agency. This situation shows that the CIA and the NSA will jointly attack the same victim, or share cyber attack weapons with each other, or provide relevant technical or human support. This adds new and important evidence to the attribution of the identity of APT-C-39 attacker. In 2020, 360 Company independently discovered an APT organization that had never been exposed by the outside world, and numbered it as APT-C-39. The organization specializes in cyber attacks and stealing secrets against China and its friendly countries, with victims all over the world.

　　In addition, the power and harm of CIA attack weapons can be seen from the third-party open source tools. This kind of attack means that the CIA often uses ready-made open source hacking tools to carry out attacks. The initial attack of CIA cyber attacks is usually carried out against the victim’s network equipment or server, and social engineering attacks are also carried out. After obtaining the target authority, it will further explore the network topology of the target organization and move horizontally to other networked devices in the intranet to steal more sensitive information and data. The controlled target computer will be monitored in real time for 24 hours, all the keyboard keystrokes of the victim will be recorded, the copy and paste information of the clipboard will be stolen, and the insertion status of USB devices (mainly mobile hard disks, U disks, etc.) will be monitored in real time. Once a USB device is connected, the private files in the victim’s USB device will be automatically stolen. When conditions permit, the camera, microphone and GPS positioning equipment on the user terminal will be remotely controlled and accessed.

　　Through empirical analysis, the latest report finds that CIA cyber weapons use extremely strict spy technical specifications, and all kinds of attack methods echo and interlock. Now it has covered almost all Internet and Internet of Things assets in the world, and can control other countries’ networks anytime and anywhere and steal important and sensitive data from other countries, which undoubtedly requires a lot of financial, technical and human resources support. American-style cyber hegemony can be seen, and the "matrix" deserves its name.

　　In view of the highly systematic, intelligent and covert cyber attacks launched by CIA on China, it is particularly important for domestic government agencies, research institutes, industrial enterprises and commercial institutions to quickly "see" and deal with them at the first time. The report suggests that in order to effectively deal with the imminent network and real threats, we should organize the self-inspection and self-inspection of APT attacks as soon as possible while adopting self-controlled domestic equipment, and gradually establish a long-term defense system to achieve comprehensive and systematic prevention and control and resist advanced threat attacks.

The writer of this article is writer @Nico.

Pierce the last window of life with movies.

Recently, there was a high-scoring online drama, which started quietly.

Although it didn’t make any splash on the hot search, on Douban, many fans cried "Ye Qing Hui" and scored 8.7 for it.

No suspense, it’s just-

The edge of the city

"The Edge of the City" is an exception to the series of "Mao Lie", with a total of 30 episodes, which are released at one time, each episode is only about 10 minutes, short and pithy.

Before the formal chat, Xiaowan still needs to talk briefly about Mao Cheat.

It is said that 11 years ago, domestic online dramas just started.

A small team rooted in Shijiazhuang, relying on the strength of one share, vacated the "Mao Cheat", the title of which was homophonic, deliberately playing the ball.

No one expected that this rustic drama would become the ceiling of the future online drama in one fell swoop.

From "Mao Cheat 1, 2" to "Mao Cheat End", the word-of-mouth has been rising steadily: 8.6, 9.4 and 9.7.

On the Douban, on an equal footing with The End of Mao Cheat, there are all classic dramas such as A Dream of Red Mansions, 1566 Ming Dynasty and Towards the Republic.

"Mao Cheat" ranks among them, which is quite out of place. It seems to be a common wild flower from the complicated history and political situation.

Back to the story, "Mao Cheat" mainly revolves around a fraud team composed of a group of people on the edge of the city-Zhao Ning, Xiaobao, Li Wei, Shao Zhuang, Bao Ge, Anning and Xing Dongdong.

Adhering to the tenet of "even thieves have a way", these gangs only cheat and don’t steal, which is quite chivalrous. They rob the rich and help the poor, while fighting with their peers in the Jianghu.

Many common tricks are displayed in the play.

For example, stealing mobile phones, stealing ATM cards, begging for money, insurance fraud, chess endgame, interest-free loans and so on.

The series "Mao Cheat" is structured as a unit drama, with one episode, one scam and one main line in each season. Through ingenious arrangement, they are connected in series.

At the end of "The End of Mao Cheat", Xiaobao found another "fat sheep" and prepared to do a big job.

As a result, this vision has been extinguished before it is opened. Anning, Li Wei, Dongdong and Shao Zhuang left in turn and went their separate ways, leaving Xiaobao standing still.

A "Grand Theft Auto Legend" came to an end.

Due to the sensitive theme, The End of Mao Cheat was taken off the shelves of the whole network only one year after it was launched, and since then, it has been "living among the people", but many viewers regard this "China’s first online drama" as the tears of the times.

Now, after a lapse of six years, The Edge of the City has returned with its original crew, and successfully awakened the feelings and memories of those audiences with familiar recipes and familiar tastes.

In fact, as early as the filming of Mao Cheat, The Edge of the City had a clue-

In the play, it has been mentioned many times, and it is an online serial novel created by Zhao Ning under the pseudonym of Changle Girl after she left the team.

"The Edge of the City" focuses on the core figure Xiaobao. Xiaobao is a core member of the initial leader Zhao Ning.

From "Mao Cheat" to "The Edge of the City", Xiao Bao has a clear growth vein-

At first, it was an impulsive and impetuous killing of Matt. After Zhao Ning’s training, it gradually became mature and sophisticated. In the second season, he succeeded Zhao Ning as the leader and helped the team to save the day with exquisite layout.

This time, in "The Edge of the City", he launched a new adventure single-handedly.

The first few episodes of the story seem to be a capitalized "fraud prevention guide", which analyzes a variety of scams.

The first episode, is a wine tray scam. A lecherous man met a beautiful girl in dating software.

As a result, the other party went to the restaurant to consume high-priced drinks and slaughtered him severely.

Next, Xiao Bao appeared and gave the wine tray a beautiful counterattack. Xiaobao and the wine tray ate 8,850 yuan a meal.

Before paying, he first called up the mobile phone model to pretend to charge, and then borrowed the mobile phone of the wine tray to make a phone call.

Then, he put his mobile phone on the table, went to the bar to prepare to pay the bill in cash, and deliberately took out a large stack of cash to let the other party relax their vigilance.

Then, the companion entered the door, pretending to be the owner who was in the way, and asked Xiaobao to move the car at the door. Xiaobao put his wallet at the front desk to gain trust, and then drove away.

When the liar reacted, he found that Xiaobao had already stolen the column, leaving only the model mobile phone and a stack of white paper.

Close encounter of mahjong staged a flowing, let a person can’t see the slightest flaw.

In the second episode, fake gas inspectors went to the door to cheat.

Two swindlers pretended to be inspectors, went to the door to repair gas, and earned maintenance fees on the pretext of gas leakage.

Xiaobao and his partner cleverly set up a game, one pretending to be a locksmith and the other pretending to be a pregnant woman owner. Xiaobao caught a turtle in a jar for the swindlers and trapped them in the kitchen, thinking that they had really suffered a natural gas leak.

The pregnant women trapped in the kitchen with them fainted directly to the ground, leaving the liar at a loss and worried about one body and two lives.

At this point, Xiaobao waited for an opportunity and asked for 5000 pieces to unlock. The swindler hesitated again and again, so he had no choice but to agree. Stealing chickens and wasting rice.

In the third episode, I found someone to drive on my behalf and Lu Yu touched porcelain.

Xiaobao called a driver to help him drive after drinking. However, the driver on behalf of the driver offered to leave not far from the destination, allowing the drunken owner to solve the later journey by himself.

Unexpectedly, Xiao Bao just got into the driver’s seat and the car behind him gave him a malicious rear-end collision.

It was clearly the fault of the other party, but the accident party knew that Xiaobao was guilty of drunk driving and extorted 20,000 yuan from him as soon as he opened his mouth.

Many people encounter this kind of scam of driving and touching porcelain, and they will be turned into the pit in a muddle.

But Xiao Bao dealt with a man as he deals with you, and made a beautiful counter-kill.

Not only did he not drink himself, but he also let the swindler drink the additive drink, so he turned against the army and let the swindler recognize the loss.

Seeing here, it is not difficult to find that there are great differences in the starting point between The Edge of the City and Mao Cheat.

The former is "anti-fraud" and the latter is "cheating". This adaptation obviously has the scale consideration of "green health".

Although suspense and baggage come down in one continuous line with Mao Lie, Edge of the City has added many unexpected tips on obeying the law and brought out many positive values.

For example, at the end, letting Xiaobao, a street swindler, turn himself in voluntarily is a plot setting with a strong desire for survival.

At the same time, compared with Mao Lie, The Edge of the City also adds a lot of tender feelings. For example, send anti-fraud manuals to the elderly.

The subtle deception in the play takes advantage of the weaknesses of human nature: greed, lust, timidity and so on.

In a sense, the victims of the scam are more or less culpable of punishment.

However, compared with Mao Lie, treating these "culpable of punishment", The Edge of the City has become gentler, more compassionate and more respectful of human nature.

Like Mao Cheat, the play also uses short stories as bait, which gradually leads to a bigger story line.

Starting from the third episode, Xiao Bao officially entered the game to compete with the villain Mao Ge. It turns out that the fraud gangs he punished before all belonged to Mao Ge.

Xiao Bao opened fire on them again and again in order to attract Mao Ge’s attention.

The actor who plays Mao Ge is none other than Zhang Tao, who recently played Mr. Zhong in Xiao Shede.

On the surface, Xiao Bao defected to Mao Ge, but in fact, he secretly planned a big game of chess. This big game of chess is related to the bloodstone repeatedly recited by neighbor Lao Du.

After parting ways with his friends, Xiaobao lived in a village in the city and got to know Lao Du, a neighbor who lives alone with his granddaughter Tutu and suffers from Alzheimer’s disease.

Twenty years ago, Lao Du was entrusted to keep a priceless bloodstone.

Since then, a series of misfortunes began to happen in Lao Du: his wife mysteriously disappeared, his son and daughter-in-law died in a car accident, and even the carefully kept bloodstone was gone.

At present, Mao Ge and his party are investigating the whereabouts of bloodstone. So, with the search for the bloodstone as the main line, Xiaobao joined the criminal group in Mao Ge, trying to find out the truth behind the bloodstone.

A battle of wits between close encounter of mahjong and deception began in the play …

In addition to the fascinating story of the big story set and the short story set, The Edge of the City also sacrificed a lot of memories for Laofen.

In the play, Xiaobao not only recalled his first half life in the name of a friend, but also quoted what his father had said to him.

Many years ago, my father concealed the fact that he had cancer from Xiaobao, and advised Xiaobao to cherish life and stay away from fraud circles as soon as possible.

At that time, Xiao Bao failed to understand the deep meaning of his father’s words and felt that he was a fraud genius, arrogant and blind.

Later, as he grew older and more experienced, he gradually understood the profound meaning in his father’s words.

Unfortunately, my father was already dead at this time.

At the end, several leading actors in Mao Cheat all appeared, giving the audience a deep memory:

Brother Bao, whose acting skills are obvious to all, Xing Dongdong, who was promoted to a nursing father, Li Wei, who has first-class unlocking skills, Shao Zhuang, who is still handsome, is full of peace.

Except Zhao Ning, all the members of the Mao cheat team assembled.

After gathering, the screenwriter turned his pen and left an open ending-

After mantis catching cicada and yellowbird, Xiaobao and his party have been watched by mysterious people.

What awaits them will be more complicated puzzles …

Generally speaking, The Edge of the City is slightly inferior to Mao Cheat in suspense narrative.

The deception presented in the play looks relatively simple, and the villain boss is also set relatively weakly, which does not bring out the exciting and exciting confrontation.

However, compared with similar online dramas, it is still an excellent suspense drama full of sincerity. It is well-made and climaxes, and it does not play with the audience in the name of feelings. It belongs to a work that is worth seeing although it is regrettable.

Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

　　At the turn of spring and summer, the number of patients with atopic dermatitis is gradually increasing, and the itching of the skin is unbearable, which seriously affects the quality of sleep and life. To control itching and remove skin lesions quickly and meet the most urgent treatment needs of patients, systematic treatment scheme and standardized whole course management are urgently needed. Recently, well-known experts in the field of dermatology in China, such as Professor Xing Hua from the First Affiliated Hospital of China Medical University, Professor Wang Gang from Xijing Dermatology Hospital of the Fourth Military Medical University, Professor Zhang Xuejun from the Institute of Dermatology of Fudan University, and Professor Yao Zhirong from Xinhua Hospital affiliated to Shanghai Jiaotong University School of Medicine, gathered at the first dermatology summit forum, and were interviewed by the media on the status quo, development and reform of atopic dermatitis treatment.

　　Atopic dermatitis ≠ Eczema walks out of the cognitive misunderstanding of AD.

　　Atopic dermatitis
Dermatitis (referred to as "AD" for short), known as the "No.1 disease" in dermatology, is a systemic immune disease caused by inflammatory reaction, characterized by chronic recurrent itching and inflammatory lesions, and may also be accompanied by allergic rhinitis, asthma, allergic conjunctivitis, urticaria and other allergy-related diseases. With the continuous development of society and the change of living habits, the number of patients with atopic dermatitis is increasing day by day, and it has become the first skin disease among non-fatal diseases.

　　Is atopic dermatitis what we often call "eczema"? In this regard, Professor Zhang Xuejun from the Department of Dermatology of the First Affiliated Hospital of Anhui Medical University said that most eczema is atopic dermatitis. Both of them have clinical characteristics such as dry skin, itching and rash, which are mostly found in limbs, elbow fossa and joints. Eczema is divided into acute, subacute and chronic. In the acute stage, it is flaky, with erosion, exudation and wet surface. When the treatment effect is not good, it may lead to the increase of IGG and eosinophils in the body, which will turn into subacute or chronic, and the rash will be lichenized and stubborn. If patients have allergic dermatitis, rhinitis, asthma or parents have a family history of stubborn recurrent eczema, they can usually be diagnosed as atopic dermatitis.

　　Relieve "skin anxiety" AD screen diagnosis and treatment tube ushered in a breakthrough

　　"With the establishment of diagnostic criteria for atopic dermatitis in China, the diagnostic rate of the disease has increased significantly." Professor Yao Zhirong from the Department of Dermatology, Xinhua Hospital, School of Medicine, Shanghai Jiaotong University, said that epidemiological investigation showed that the prevalence of atopic dermatitis in infants under one year old reached 30.48%. 1 year old — The incidence rate of 7-year-old is 12.94%, and then there is a downward trend with the increase of age. The prevalence rate of adults is usually 2%-mdash; 5%, and the incidence tends to increase in the old age. In recent years, "Atopic Dermatitis Research Center" of the Dermatology and Venereology Branch of Chinese Medical Association has focused on AD treatment, gone deep into the grass-roots units, collected patient data, carried out epidemiological investigation, and distinguished children from infants and children, thus creating the diagnostic standard of atopic dermatitis for infants and children in China internationally. Strive to keep pace with the international standard in standardized diagnosis and treatment, and create a new method for treating intractable atopic dermatitis by vein occlusion, and the related mechanism research has been recognized by international academic circles.

　　Digging deep into the pain points of diagnosis and treatment and promoting the establishment of standard outpatient service in AD specialty

　　In view of the pain points and difficulties in the treatment of atopic dermatitis, such as irregular medication, poor compliance and unsatisfactory disease control, how to realize scientific treatment? Professor Wang Gang of Xijing Hospital of the Fourth Military Medical University put forward: First, for severe patients with atopic dermatitis, the key point of treatment is to quickly relieve itching and other prominent symptoms. If there is no practical treatment effect, patients are likely to go to hospital in a hurry and turn to various instant remedies, which will do harm to their health. Second, because of genetic and allergic factors, we can’t completely eradicate atopic dermatitis at present, which needs long-term control. In this regard, the goal of dermatological treatment for AD is to reduce the incidence through effective measures and maintain the condition in a state that basically does not affect the quality of life for a long time. Third, promote the standardization of the whole process management of atopic dermatitis treatment. The more refractory atopic dermatitis is, the more methods there are, and the more "magic doctors" there are. At present, the direction of dermatological efforts in China is to gradually improve the level of standardized diagnosis and treatment. By establishing an outpatient clinic for atopic dermatitis, formulating targeted diagnosis and treatment guidelines and expert consensus, we can set a standardized diagnosis and treatment path for atopic dermatitis diagnosis and treatment and long-term consolidation, so that doctors can manage patients according to the norms.

　　Focusing on the "long-standing problem" in dermatology, China puts forward the innovative treatment goal of "standard treatment" for AD.

　　"treat to"
The concept of target (T2T) is widely used in the fields of chronic diseases such as diabetes, hypertension and hyperlipidemia. For atopic dermatitis, control the early symptoms as soon as possible and remove the rash; At the same time, maintaining the state of disease clearance or skin clearance, thus improving the quality of life of patients, which is the core of standard treatment. Professor Xing Hua from the First Affiliated Hospital of China Medical University pointed out that the proposal of "standard treatment" is determined by the nature of the disease. There are quite a high proportion of patients with long-term chronic diseases in AD, so the dosage of medication should be adjusted according to the condition. Therefore, it is necessary to collect the collective opinions of national experts in the field and formulate a consensus report on standard treatment in the continuous research and discovery. Secondly, the concept of AD standard treatment emphasizes patient-centered, fully considers patients’ wishes and pays attention to doctor-patient communication. From the perspective of patients’ actual situation and individual needs, combined with the characteristics of the disease, according to the experience of experts at home and abroad, the patient’s condition is evaluated, the treatment goal is set considering the dynamic change of the condition, and the diagnosis and treatment plan is adjusted according to different people and time. For how to evaluate the recurrence and long-term remission of AD, the previous clinical trials have been facing great challenges in determining the methodology. Generally speaking, "standard treatment" not only has regular disease management, but also fully considers the individual needs of patients. It uses various tools to collect and quantitatively evaluate the information of patients’ illness and treatment, thus standardizing the operation mode of managing patients.

　　Promoting "standard treatment" in many ways and building a new era of standardized diagnosis and treatment of AD in an all-round way

　　The incidence of atopic dermatitis is high, and there are many misunderstandings among the people. Traditional therapy is ineffective in long-term disease control. To improve the level of prevention and treatment of AD, and jointly promote the capacity building of AD specialists and the standardized diagnosis and treatment level of AD, it needs the efforts of the government, medical institutions, societies, enterprises, non-profit organizations and other parties. In this regard, Professor Yao Zhirong called for the formation of a consensus in the field of experts to promote the standardized diagnosis and treatment of AD at this stage, and to unify opinions and opinions, textbook compilation, training methods and screening channels. The mainstream media should also speak scientifically and publicize the correct concept of popular science to the public by using credibility and communication power. Professor Gao Xinghua emphasized that China has a large population base and uneven distribution of medical resources. Compared with county and township hospitals, the top three hospitals are exposed to the cutting-edge treatment concepts, practical operations and pharmaceutical products in the medical field more quickly. They should dare to undertake industry responsibilities, extensively carry out online and offline academic exchanges and clinical case sharing, and combine the new concept of up-to-standard treatment, strengthen disease science education and improve the accessibility of innovative drugs. In addition, the government should also call for paying attention to skin health, moving forward to prevent problems before they happen, and give more guidance and support to the health industry and the skin field from the policy level, so that innovative treatments can really play a role and help more patients benefit.

Text | Zhenxin Editorial Department Li Xiaonan

Editor | Yang Zhenxin

In late September, 2020, a user of "Anti-pressure Back Pot" of Million Bar told a story in his post that his mother sold her house to raise money because she couldn’t afford the bride price, and her sister who went to high school was not distressed, but also excitedly told the landlord "Brother, our family has money" on WeChat. The post quickly formed a high popularity in the bar, and the screenshots in the article were widely spread in major platforms. Countless netizens were moved and called "broken defense".

This is Baidu Post Bar’s latest outing, and the Chinese Internet has once again seen the powerful cultural creation and communication power of this ancient behemoth in the online community.

But many years ago, the post bar didn’t need this kind of broken circle, it was the biggest circle itself. At that time, half of the online buzzwords came from post bars every year, and their monthly activities accounted for half of the total number of netizens. Time has passed, and the king of the PC era has gradually declined in the era of mobile Internet. The reason is the evolution of the environment and the limitations of the product itself, but more is the blind pursuit and evil thoughts of the product leaders.

Now, it’s old, can you still eat?

The pinnacle of grassroots culture

On December 3, 2003, Baidu Post Bar was officially launched. Some people said that it was inspired by Li Yanhong’s idea of "building an online interest exchange platform with search engines". Others said that when Jun Yu searched the logs, he found that many users were searching for the same keyword, so he conceived to aggregate these people into an interest community.

As soon as it went online, Post Bar became popular because of its simple interface, low speech threshold and unique product form. At that time, Baidu’s main business was search engine, but search only grabbed and presented the existing information on the Internet, but it could not create content itself. The appearance of Post Bar made Baidu have the ability to produce its own content, which made up for the lack of Internet content at that time, and its proportion in Baidu traffic quickly increased from 1% to 11% later.

In 2004, the player Li Yi became popular because of the phrase "I protect the ball like Henry", and was called "Li Yi the Great". Li Yi Bar, the largest bar in Baidu Post Bar named after him, was also established. Later, due to Li Yi’s flamboyant style, more and more black powder poured into Li Yi Bar, and a unique "connotation" culture was formed, that is, various PS pictures, jokes and pranks were used to express their views on social current affairs.

The real rise of Post Bar was in 2005, when the phenomenal talent show "Super Girl" exploded, and fans began to hold a group discussion in their idol bars after the show was broadcast. At that time, there was no Weibo, and fans who had nowhere to go poured into Post Bar, which formed a huge flow. At the beginning of 2005, the number of users of Post Bar exceeded 10 million, and at the end of the year it soared to 30 million, surpassing Sina to become the largest Chinese website in the world.

On June 21st, 2007, a conflict broke out between Li Yi Bar and Chris Lee Bar. A large number of users of Li Yi Bar rushed into Chris Lee Bar to brush posts crazily, which caused Chris Lee Bar to explode more than 2,000 pages of meaningless content, making it paralyzed for a time. In the end, Chris Lee Bar suspended posting, and several bar owners members of Li Yi Bar were withdrawn. This is the first "expedition" of "Diba" and the first explosion in the history of Post Bar.

In the next few years, Li Yiba organized several "expeditions", but unlike the first "fighting" in the circle, most of the later explosions were just. For example, in August 2007, Rainie Yang Bar was exploded because Rainie Yang was suspected of insulting China and Nanjing Massacre martyrs. In May, 2008, some dance troupe players insulted the victims of Wenchuan earthquake, and the dance troupe bar was exploded.

From 2004 to 2010, the post bar at this stage was at its peak, and a large number of netizens from grass roots gathered in different post bars with their interests, producing numerous high-quality posts and settling them down, hence the name "Louvre on the Chinese Internet".

At this time, the post bar is the representative of the grassroots culture of the Internet. In this highly decentralized community where everyone is equal without hierarchy, countless lonely souls have found a sense of belonging. Bar friends are highly creative and enthusiastic, and these online buzzwords, such as diaosi, baifumei, Xi Da Pu Ben, Pipi Shrimp Let’s Go and Ignorance, are all born out of post bar culture.

Li Yanhong once said in an interview: "We just want to do our own thing in a down-to-earth manner and build Baidu into a place that can bring a sense of belonging to netizens." At this time, the post bar was really done.

When the giant slowly falls

No one thought that the infinitely brilliant post bar in the PC era would be "dead" in the era of mobile Internet.

In 2009, "God of Products", Baidu Post Bar and Jun Yu, the father of Baidu Know, left Baidu. In 2010, when Google left China, Baidu quickly ate Google’s market share, and a year later, its market value surpassed Tencent to become the top Internet company in China. Baidu, which has fallen into unprecedented loneliness, urgently needs to tell a new growth story, so it internally puts forward a long-term strategic goal of reaching 100 billion revenue within ten years.

After this strategic goal was put forward, it was widely valued by high-level and investors, and the long-term goal was continuously subdivided into KPI and distributed to various departments. At that time, Post Bar was a typical "traffic, no revenue", coupled with the high server cost due to high user volume and high activity, Baidu hoped that Post Bar could bear more responsibility for growth, and even put forward the slogan "How can it become an independent business unit without revenue?" Everything was in line with KPI. Post bar has thus embarked on its decline.

In the fourth quarter of 2011, the new version of Post Bar was released for public beta, and the bar owners audit system was cancelled when it was originally added to Post Bar, and it became click attention; At the same time, the hierarchy and experience system are introduced, and users can increase their experience value by logging in, posting, replying and other operations, so as to improve the level of posting.

A series of revisions have greatly improved the number and activity of users. However, the product logic of Post Bar is very unique: unlike today’s content products that use subscription system and recommendation algorithm to achieve the effect of "thousands of people and thousands of faces", the post bar pages are sorted according to the latest reply time of posts. Different users enter the same post at the same time and see the same content, which makes the post bar very public, and some stalks are very easy to form explosive points, resulting in great influence and even out of the circle.

However, this model also causes crowding and competition among contents. When many users start posting meaningless posts and pictures for experience, the content quality of the post bar will also decline.

In 2012, with the popularity of mobile Internet, Post Bar officially started its "self-destructive commercialization" process. Baidu requires bar owners, who has no salary, to bear the KPI of user growth and activity, and not to be dismissed or airborne in bar owners; In September, it was officially launched to promote the Post Bar, namely, the advertisement of the headline, the advertisement of the topic list page and the advertisement of the electronic details page. However, the excessive force led to too many advertisements on the page, which further reduced the visibility of the page. Since then, the content quality of Post Bar has been declining, but the overall afterglow still exists. In 2012, the number of netizens in China was 564 million, and the monthly activity of Post Bar was 200 million, accounting for more than one third.

In 2015, Baidu found that the commercialization attempts in recent years did not change the loss situation of Post Bar, so it finally made the worst decision in the history of Post Bar and even Chinese Internet: sell it.

An insider of Baidu once said when recalling this period of history: "Then, some people began to focus on the authority of bar owners. At first, there was a fierce internal argument, saying that this thing could not be sold, but the final outcome was known to everyone. Anyway, there are many internal objections, but let’s take advantage of the word. "

In March 2015, the infamous Baidu partner system was launched. When a merchant becomes a partner of Post Bar, he can have all the rights of bar owners, such as deleting posts, monitoring public opinion and initiating activities in the bar.

Baidu chose the former between interests and morality, which also brought bad consequences to society and Post Bar itself. In January, 2016, the news that "Hemophilia Bar" was sold gradually spread. The original bar owners was removed, and the airborne bar owners paid for the right to operate. A place where patients gathered for warmth for nearly ten years became a victim of over-commercialization. Later, netizens found that many medical-related post bars were sold by Baidu. Coupled with the Wei Zexi incident that occurred in the same year, the public image of Baidu and Post Bar plummeted and has not recovered yet. The Baidu partner system was also cancelled after the incident.

A series of events in 2016 marked the decline of Baidu and Post Bar, and since then Post Bar has never recovered. Later, with the admission of the regulatory authorities, Post Bar strengthened its internal audit management. In 2019, Post Bar officially banned all posts before 2017 on the grounds of "data system upgrade", and some of them were unsealed after a period of time, but some early posts that had settled down were deleted.

In March 2015, an organization gave data: the user activity of Post Bar is 1.8 times that of Weibo, and the number of monthly users is 300 million, exceeding Twitter; By February 2019, its monthly activity was only 46.08 million. One year later, this figure became 37.43 million, ranking 101 on the APP list. Post Bar completely lost its former glory.

Does Baidu still have a choice?

The direct reason for the decline of Post Bar lies in its extremely failed commercialization, but the root cause of commercialization failure is not only the deviation of Baidu’s values, but also the limitations of Post Bar itself. To be precise, the product form of Post Bar determines that it must face many difficulties in the process of commercialization.

There are two types of social interaction, one based on "relationship" and the other based on "theme". The core of the former lies in the construction of interpersonal relationship, and WeChat and Momo are typical products. The core of the latter is to gather a group of people who are interested in this topic by relying on the "theme", so as to generate communication and form interpersonal relationships. Post Bar is the leader of this kind of products.

When the recommendation algorithm continues to push the highly homogeneous information flow named "thousands of people and thousands of faces", Post Bar is truly "interest-centered". Any niche hobby can find its own gathering place and partner in Post Bar, and most users in the bar have a certain understanding of the theme, so it is very easy for anyone to get informative feedback when speaking in the bar. This product mechanism makes Post Bar have extremely strong content creation ability and high activity, and at the same time, it also produces a culture of absolute equality and high decentralization.

However, although this cultural atmosphere is conducive to content production, it is not conducive to product commercialization. Because a high degree of equality and decentralization means scattered traffic, it is difficult for KOL and professional content creators to stand out from ordinary users and get a lot of attention. Weibo, bilibili, Xiaohongshu and other content communities have a group of "big V" who rely on their own content to attract fans, and finally turn it into cash and undertake the commercialization function of the community. Advertisers and brands can easily carry out marketing activities by relying on them.

However, in Post Bar, high-level users and bar managers do not have much higher traffic and trust value than ordinary users. Coupled with the unique sorting mechanism by response time, brands and advertisers can hardly find a "central node" that can directly reach a large number of target users or provide trust endorsement.

Even if a commercial promotion post is specially opened, it is difficult to attract traffic and heat, and it will soon be buried in the information flow. What’s more, there are a large number of knowledgeable users in the bar, and they can see at a glance whether the promoted products are good or not. It is not a problem to spray inferior products for hundreds of floors in minutes. All these make the commercialization of Post Bar extremely difficult.

But does Baidu really have no choice?

The difficulty in realizing the content community has always been a long-standing problem in the Internet field. The unique product mechanism and community atmosphere of Post Bar make it more difficult to commercialize than ordinary content products by several factors, but does Baidu have no other choice but to sell it? I’m afraid not.

First of all, the traffic of Post Bar itself is large enough, and the aggregation logic based on interest also makes many Post Bar have a very active second-hand trading market. Baidu may refer to the model of Aauto Quicker and salted fish to establish an official trading platform to draw as the income base; Or social interest itself has a lot of imagination. When major dating apps are racking their brains to match users with the same interests, Post Bar has long had a unique advantage in this respect.

Furthermore, even if Post Bar is really unprofitable, it is of great strategic significance to Baidu. If Post Bar is not dead, Baidu will have a traffic treasure on a par with Weibo and bilibili, which will have a great synergy with other businesses, at the very least, it will not create a "hundred number" that it can’t afford.

Selling it is the last choice, because in the long run, the negative effect of selling it is far greater than the positive significance.

The current post bar is in a very embarrassing situation-it is a product with hope but no future.

Although the Post Bar has declined, the skinny camel is bigger than the horse. It still has a monthly life of tens of millions, a large number of high-quality content and old users scattered in every corner of the Internet. The incident of "Our family is rich" also proves that its powerful stalk-making ability is still there. If we can make some innovations, it may not be hopeless.

However, Post Bar, which hasn’t brought much revenue, has become a marginal business in all in AI and Baidu with smart cars. It doesn’t have much resources to make changes related to the underlying architecture, and it can only be like an old warrior. He died slowly and painfully in the corner alone.

The history of the rise and fall of Baidu Post Bar is worthy of reflection by all content platforms, to think about how to find a balance between user experience, content quality and commercialization, to understand the social responsibility that C-end products must bear due to their natural social attributes, and to reflect on the disastrous consequences when KPI becomes the only goal.

In 2016, an insider of Baidu once said after the hemophilia bar incident: "It’s not too late for Baidu to mend today, and even posting it is not necessarily a bad thing for Baidu. Tencent in that year was also openly written on the cover by an Internet magazine, which led to later reflection and Tencent’s open platform, and today’s Tencent."

It’s not too late to mend after it’s too late, but it depends on whether Baidu cares about the life or death of that sheep.

* References:

"A vivid history of the decline of post bars", nine commandments of pigs

Why has Baidu Post Bar become a "hidden corner" of the Internet? ",Leng Sizhen

"In addition to straight men, who still misses the post bar? ",alphabetical list

You don’t know the development history of "Post Bar", Lan Xi.

Listening to insiders reveal the realization of Baidu Post Bar, three lessons.

Author: Hu youtian

In the 1980s, although the slogan of "anti-communism and anti-Russia" gradually became popular in Taiwan Province with the economic development and the international situation, the traditional Confucianism combined with modern nationalism and the college entrance examination "one test for life" advocated by the Kuomintang still dominated the society. Emerging video games, which were called "electric toys" in those days, have also been regarded as a scourge that hinders corruption and teaches bad children.

After the appearance of video games, the history of a synchronized demonized game in Taiwan Province began slowly.

After the martial law was lifted in 1988, "nationalism" failed, but the doctrine of further education was still very strong. At that time, the "electric room" (arcade hall) was often described in TV and newspapers as a place to hide evil people, not only cigarettes, gangs, gambling, but even drugs. For example, it is reported that the boss of the electric room put amphetamines (a central nervous stimulant, the structure of which is similar to that of methamphetamine) in the air conditioner, and cooperated with the overwhelming anti-drug advocacy in that year (including TV dramas, TV advertisements, campus publicity and newspaper topics), which further amplified the panic and hostility of parents and quickly surpassed the "billiards room" (also known as "billiards room", which is called billiards in the mainland) as bad teenagers.

These notoriety are not all wrong. In the 1980s, as a by-product of the "economic miracle", the folk gambling in Taiwan Province was fierce. Apart from the most powerful "Cafe de coral" (relying on the underground Mark Six lottery and various variants of the "patriotic lottery" issued by the authorities), there were also various gambling video game machines. At first, it was imported, and then the powerful local electronics industry quickly pirated mass production, not to mention poker machines, slot machines and mahjong machine. One of the most popular models is "Little Mary", which looks more casual. You can play with a coin from 5 yuan or 10 yuan (the price of a pack of snacks or drinks in that year), and the biggest prize is 50 or 100 yuan, depending on how the shopkeeper sets the small prize.

By the end of 1980s, "Little Mary" had flooded the whole island, and it was spread all over the grocery stores in the streets and lanes. All the children ate it, and many children lost a lot of breakfast money and pocket money on it. As for the serious operation of the electric room, there are many ways to mix and match the general machines and gambling machines. It is said that as long as the black and white lines are well cleared, it will return to the capital very quickly, which is undoubtedly a profiteering industry, and all kinds of vicious incidents are of course indispensable.

The next picture shows that the police seized the coins eaten by this machine, with 9600 yuan (source: Taiwan Province Apple Daily).

In 1988, the film "A Great Joy in the World" portrayed the strange current situation that everyone’s music flooded Taiwan, and Chu Ke-liang, Shengli Zhuo and other leading actors played it to the bone, because in reality they were so crazy that they lost to a debt. The opening song of A Great Music in the World is written and composed by Chen-Nan Tsai, based on the seven-character tone commonly used in traditional folk songs, with a lively and funny modern arrangement and a cheap female voice Echo. Although it is not a stunning work in music, it is extremely competent as the theme song of the film.

That’s beside the point. I went to primary school around 1990, and was influenced by propaganda, so I subconsciously felt repulsive to the electric car outside, and irrationally thought it was "chaotic" and didn’t want to get close to it or ask about it. Intellectually, I hate the smell of smoke, noise (at that time, the amusement park stereo was very loud) and spending money, so I would rather play computer and Nintendo at home, and I am a little complacent about being disciplined and able to play.

My brother is four and a half years older than me. After I went to middle school, I had more experience in playing video games outside with my classmates. I remember that he proudly told me about various racing games. The real feeling and feedback of holding the steering wheel was really beyond the reach of home computers and PCs. However, I couldn’t play well once or twice, so I didn’t regard playing video games outside as a cool thing like people of his age, a little rebellion in adolescence.

Of course, not all electric rooms are chaotic. From the 1980s to the early 1990s, there was a large electronic playground in the basement of SOGO department store on Zhongxiao East Road in Taipei. My parents took us there several times, where smoking was banned (although it was still very noisy), gambling and video games were not allowed, and many parents and children had fun. The image was relatively good, and it seemed that they were free from those bad things. However, only a few stores were able to wash away the white with the fashion sense of "department store" label. It is said that in 1996, the number of motor rooms in Taipei reached its peak, exceeding 30,000.

Here, instead of checking this statistic in detail, let’s just say a scene that can make everyone feel more vivid — — A cram school Under the doctrine of entering a higher school, since childhood, few students around me haven’t made up their lessons. The most intensive cram school area in Taipei is Nanyang Street near taipei main station, which of course has become the first-class war zone in the electric room. It is said that there was a whole row behind Shin Kong Mitsukoshi Department Store. Some middle school students, because they want to play video games outside at night, tell their parents that they want to go to cram school, and their parents are happy to pay for it when they see that he is motivated.

A cram school is a place where all kinds of students from the front school to the back school gather, from those who have the strength to volunteer for the first three years to those who just come to let parents spend money to buy peace of mind, so there are a lot of dragons and snakes in the electric room around them. If you want to appeal to the pain points of parents and teachers, take an evidence that video games are poisoning teenagers, and just take a shot at that place.

Middle school students play video games under the pressure of the entrance examination, and college students are left unattended (of course, some people play less because they are left unattended, so they no longer have the sense of resistance). In 2016, I saw a speech by the political commentator "scum text", recalling that the student autonomy system was implemented in the boys’ dormitory of National Taiwan University, so he was in college for 4 years, and there were "large electric rooms, comic book shops and billiards tables with more than 6 tables" in the boys’ dormitory.

Here, the accusation of "teaching bad children" is no longer applicable, because my alumni are doing this with full consciousness, and many of them later got a place in politics, each contributing to the downfall of the Kuomintang from outside or inside. This is another chapter of "those who steal the hook will be punished, and those who steal the country will be punished."

Get down to business. Why was 1996 the highest peak of the electric workshop in Taipei? Because that year, a "Zhou Ginseng video game fraud case" was exposed: Zhou Ginseng, who runs dozens of gambling video game shops, paid bribes to police and prosecutors for a long time, amounting to tens of millions of yuan, which was called "eating ginseng" in the circle. The number of people involved in this case was as large as the police earthquake, when the news was very big.

Taking this opportunity, Chen Shui-bian, then the "Mayor of Taipei", promoted the revision of the Rules for the Regionalization of Land Use in Taipei in 1997, which included a "1000-meter clause" that showed his lawyer’s skill: anyone who applied for a amusement park license must have a storefront more than 1000 meters away from schools, hospitals and libraries. When this 1-kilometer circle is drawn down, only the suburbs and mountains are left, which is equivalent to a complete ban. So arcade halls quickly disappeared in Taipei.

Gambling is basically banned in Taiwan Province, so it is not controversial that gambling video games are banned, but the general arcade is also implicated. In fact, the public is not ignorant of this. We young people also think that gambling video games are played by middle-aged and elderly people, which are not attractive to us in terms of gameplay and can’t compete with those exquisite and exciting fighting, action, shooting and racing. We grew up with these things, and we are also easy to accept complex role-playing, strategy, adventure and other game types on home computers and PCs, which the previous generation did not understand and were not interested in. The non-gambling game that can be eaten by all ages seems to have only Tetris in mind.

In short, it is clear to everyone to distinguish which games are harmful, but many people want to ban them indiscriminately. In those days, Chen Shui-bian did a brilliant job: he didn’t bother to distinguish the types of machines from the good and the bad, and he didn’t carry the political notoriety of one-size-fits-all (after all, he attached great importance to young people’s votes), but used the "1000-meter clause" to make a radical effort to achieve the de facto ban effect.

As for the task of distinguishing game machines, it was left to the legislature, which did not produce results until January 2000 — — According to the Regulations on the Administration of Electronic Game Fields, there are three kinds of game machines: gambling game machines are defined as "entertainment" electronic game machines, general games are defined as "educational" electronic game machines, and there is also a kind of "steel ball machines", that is, Bai Qingge or various small steel ball machines. Of course, this classification method has a lot to complain about, and it has also caused all kinds of dissatisfaction and inconvenience when it is implemented later. For example, when Ma Ying-jeou and Hao Longbin were mayors, the popular music game machines such as "Taigu Daren" appeared in the underground streets of taipei main station and many shopping malls. I am not sure about the supervision, but I have seen that some manufacturers posted their own music machines and used such names as "training machines" when applying for registration with the government. As far as I can remember, no one clamored that the "electric room" was back. How can I help it? Or: Why can’t other types of non-gambling arcades all come back?

Why is this happening? We’ll talk about it later. Let’s talk about 1997, the beginning of the decline of arcade culture.

According to the usual routine, parents, teachers, social elites and other groups should be happy and applauded at this time. Young people, especially arcade enthusiasts, are depressed and hate Chen Shui-bian, and then the profit-seeking operators are still unwilling to give up and continue to operate underground.

However, the development of the times is too fast, and it can always surpass the routine. Zhou Renshen’s case and the ban of arcade hall have little influence on the development of video games in Taiwan Province, because another similar product has appeared and taken over the market seamlessly. This kind, you should be able to guess, is the Internet cafe (Internet cafe, called Internet cafe in mainland China).

According to the retrieval data, the first Internet cafe in the world was born in Britain in 1994, and the first Internet cafe in Taiwan Province, Supernova Internet Cafe, was set up near Taiwan Province University not long after (the specific time is to be tested). At that time, online games were not popular, and Internet cafes only provided internet services and simple snacks, or services such as fax, photocopying and scanning. Later, around 1998, a "strategic master" opened in a prime location of Zhongxiao East Road, with an hour’s worth of 90 yuan NT dollars. At that time, the most popular games were Starcraft and Age of Empires. By 1999, there was even "Starcraft".

I remember that the strategic master opened on the second floor of the Apollo building, near Lane 216 where the MRT was loyal to filial piety and dunhua station and the food group gathered, and now he is a dentist (taken on June 18, 2018, when I went home for business, I took a photo by the way).

I was in high school for three years, from 1998 to 2001, and experienced the all-round rise of Internet cafes. Our classmates called going to Internet cafes "connecting", connecting after school, connecting with cut class, and connecting when I was tired of studying at night. A group of common classes in Class 947 and Class 956 attached to our Normal University gave themselves an muddy number — — "4567 Brigade", Lin Linli of our class once played "CS" with others and won a championship in a certain competition, winning tens of thousands of dollars. Later, we connected with him and really couldn’t beat him at all.

Internet cafes have been opened one after another, and the price has quickly dropped to around 30 an hour in 50 yuan (in other counties and cities, it is as low as 20 yuan). Even the "OPEN Billiards Gymnasium" near our school has entered a batch of computers to serve students from many schools, so that you can pick a pole (play billiards) and connect at one time. Lynn is also very strong in pole-picking. He said that he usually picks poles with his father. This enlightened parent should have played a lot when he was young. By the way, the middle school attached to our normal university is the top three volunteer schools.

So what if arcades are banned? There are also home machines (formerly known as "TV games"), which were not banned before, and now they can’t be banned. Even if parents can keep their children away from playing musical instruments, they can’t keep them away from computers, and computers are taught in schools. Maybe there are still many people in the countryside who haven’t touched computers, but in Taipei, it should be said that every school and class can find a bunch of computers that are more powerful than teachers, and they can use various means to break the ban of computer classrooms, fill them with games, and even play online on the local area network. The computer class in our first year of high school is even connected with Quake, or play King of Kings on MUD.

Special recommendation: The Adventures of Dank and Scud (Riad. PK. edu.pl), a 1997 Quake comic book, was written by Michael Houston. I saw the report in Computer Player that year and went after the serial. This ancient webpage of 21 years ago is still there today.

What is the "1000 meter clause"? You can control the game machine, but not the computer. Computers can also be used to do business, and the electronics industry is the strongest industry in Taiwan Province, which can’t be simply demonized like arcade, home computer and billiards. For us students, since computers are serious things, going to Internet cafes is not as guilty as going to video games or pool rooms, or the psychological burden of being labeled as a bad teenager.

This is also due to a good start made by strategic experts. It is located on the second floor of the prime location building, with clean windows and no smoking. Moreover, every computer is equipped with headphones, which will not disturb others. At first impression, it will not be as dirty and noisy as those small electric rooms before. In particular, "no smoking" is very important. Smoking or not is an important label to distinguish good students from bad teenagers. Although I ask myself not to discriminate against smokers, I always hate the smell of smoke. There is smoke in the pool room and the old electric room, so I don’t want to go, but I am willing to go to the Internet cafe.

　

Happily, in those few years, the problems of teenagers racing and gangs were common social headlines. Many of us have seen heavy machines (heavy motorcycles) for dyeing hair whizzing by near our school. If you look at them more, you may be yelled at by people in the car: "What are you looking at!" -Yan, with the pronunciation of xiáo, with the orthographic word "?", is transliterated from Minnan language "semen" in Mandarin. However, after the rise of Internet cafes and online games, racing people seem to disappear and play games instead.

Of course, so many locomotives and gangs are still there, but they don’t make trouble in the real world. As a result, after getting rid of bad labels such as racing family, heavy locomotives have become sunny. After all, heavy locomotives are an important means of transportation in Taiwan Province. When I was in college and held a high school reunion, the most common thing people talked about was motorcycles. The most impressive news was that a group of college students took a motorcade up the mountain to play, and they were cursed by their grandmother who opened a grocery store on the mountain. The grandmother’s swearing was very fluent, and the students were greatly admired. All of them were humbly taught, saying that they would come to scold her next time, and grandma told them to pay attention to safety. Even swearing has become so warm. Although it can’t be said that this is the direct effect of video games, we can read a lot of intriguing atmosphere evolution from the pasting and shedding of all kinds of "labels".

Internet cafes, of course, are not without the criticism of moralists, but in Taiwan Province society at that time, the conservatives have been suppressed by liberals in a broad sense in the struggle for the right to speak. Although there are still many conservatives, they are hard to convince and lose momentum, just like the old Kuomintang. Politically, Lee Teng-hui is engaged in localization and educational reform, and he is relying on post-modern pluralism to replace the traditional Confucianism represented by the old Kuomintang with modern nationalism. In other words, Taiwan Province can no longer preach the slogan of "studying for the rise of China" to young people. That’s why it seems that there are no longer demonized games in Hongkong and Taiwan Province ── it’s not that adults have awakened and their prejudices have been eliminated, but that people who hold this opinion have lost their voices and will be covered up if they call them occasionally. Therefore, it should be said that the moralists in mainland China are relatively happy, and there is still a national justice that can be used.

Adults are then left with pornographic and violent labels and "addicted to games — Can’t read well — Can’t get into a good school — The economic reason of "I can’t find a good job" can demonize the game, but if we want to talk about the economy, once the game industry becomes bigger and the traditional channel of further studies and job hunting becomes more and more difficult, then the chain of blame will be broken. Of course, the game industry is not a savior, but anyway, everyone has no way to save the economy in Taiwan Province, and some of them can’t be implemented. However bad the game industry is, at least it is being implemented, and there are many achievements that drive upstream manufacturers. Therefore, from the utilitarian point of view, the game can’t be said to be a legitimate industry ── although it is also tired and hard to earn. However, it is precisely because the game industry is far less cool than playing games, and even worse than other industries, and public opinion is mostly sympathetic and contemptuous, so more and more people are willing to admit that games are legitimate industries. This makes no sense, but this is the reality. Therefore, no one wants to argue about what kind of game machine the music machine should be. It depends on when the law will be amended, and then another result that takes public opinion and administration as the main considerations is inconsistent with the actual needs.

The above has not talked about pornography and violence. To this day, there are still many parents’ groups who, in the name of protecting children and teenagers, attack all kinds of games and advertisements with soft pornography or violent elements, and every time they can get a certain space, they have their political energy. However, the reality is that I want to be thorough here: most of us who pay money love pornography and violence. There have been many dialogues and debates in this regard, but no matter how we argue, the basic bottom line in our hearts will not change, that is, "I don’t want it" and "I want it", so no one may be persuaded. Everything on the surface is just thinking about a plausible statement, but in fact, everyone doesn’t want to care about these superficial articles.

"Can we let these things flood in order to make money?" This is a powerful cross-examination, but if repeated too many times, it will easily lead to an irritating sincere answer: "I think so" or directly call him "idiot". It is true that many people neglect their business because they are addicted to games, but if you want to hit the whole game industry with this point, you will get a choking voice: "Don’t delay the game if you fail in education." "People who are addicted will be fascinated by others if they are not fascinated by this."

Addiction is indeed a problem that should be discussed, but we don’t want to come to a conclusion that we don’t like, and we are afraid that after reaching a consensus, we will be used by unreasonable annoying people to pressure me, so we would rather keep this confrontation without dialogue. Even if we really want to discuss it, we must make sure that he is one of our own, that we are really here to solve the problem and not make trouble, and then be careful not to let this result be used as a handle. Therefore, our personal wisdom will grow, but it is difficult for the group.

Problems in Taiwan Province can often not be mediated through rational communication and debate, but disputes can be transferred and abandoned through various deviant means or violence from outside. Those who have the means show their magical powers and exploit loopholes, and they get what they want. Those who have no means, just let them do what they want. The electric room was covered by the "1000-meter clause", and so was the generation of Internet cafes. By the time the iPhone came out in 2007, this was especially true after the boom of mobile games. In recent years, elders have also started to play games with tablets, becoming children one by one, and our generation has grown into the backbone of society. Time is the greatest violence, and no one can survive it.

We can often feel that human beings are like isolated islands from such a cold world. We struggled to connect each other with culture, and now games can make us feel connected and warm each other. I think, if we want to seriously talk about why there are fewer demonized games in Taiwan Province now from the emotional level, it is because people can more and more understand this lack of identity and the comfort that games can bring in this detached network age.

1905 movie network news Directed, co-producer, and scripted by Daming Chen, the movie about action, crime, and police bandits started, and the scene was exposed.The film, adapted from a real historical case, tells the story of transnational robbery by Russian police after the "China-China train robbery" that shocked China and foreign countries. At that time, there was no mechanism for cooperation between China and Russia to combat crimes, which made it extremely difficult to investigate related cases. Therefore, the China police set up a special police team to carry out operations in Moscow.

Heroes vs. heroes perform top masterpieces

The powerful cast has become the most obvious highlight of this film. , Andy Lau, and three powerful actors will face each other in this film, and jointly present the audience with a grand drama of confrontation between police and bandits — — Since then, Zhang Hanyu and Andy Lau, the two best actors, will once again compete on the same stage on the train. This time, it is hard to wait and see what their relationship and position are. On the stage built by this international train heading for crisis, what unexpected performances will Huang Xuan bring to the audience? The sparks from the collision of the three people are worth looking forward to. And the addition of powerful actresses who frequently perform in circles will also bring a touch of tenderness to the scenes of hormone off the charts. In addition, the joining of Xu Xiaosa and other high-quality actors will also inject new strength into this ups and downs film.

In addition to the actors, the main creative team is also luxurious. China’s famous director and producer Han Sanping and Andy Lau co-produced, gold medal director Qiu Litao directed and top screenwriter Daming Chen wrote. With the blessing of several film industry leaders, it will surely create a high-quality blockbuster.

Create a new chapter of "action" from a new perspective　

After that, this book will open a new chapter in the "action" series. Compared with the first two films, the bloody action and the scene with live ammunition will naturally not be absent, and the complex background of the times will also bring more twists and turns to the plot, and the core spirit of the "Action Series" is even more essential: the backbone of China police and China soldiers; The will to be fearless of hardships and difficulties. No matter where you are, the motherland will always be the most solid backing.

In addition, the confrontation between heroes, car chasing by blasting, wonderful fighting and transnational arresting criminals will also be presented one by one, bringing different interpretations to the audience through unique styles and perspectives — — This "action" series of feasts will soon begin on the K3 train from Beijing to Moscow.

At present, "Moscow Action" has officially entered the intensive shooting stage, and it is expected to lock in the head movie market in 2023 in advance and meet the audience.