Zhuang Rongwen delivered a speech at the 2018 world internet conference Media Reform and Communication Innovation Sub-forum.
CCTV News:On the morning of November 8, the forum "Media Reform and Communication Innovation" hosted by the Central Radio and Television General Station was held in Wuzhen. Zhuang Rongwen, deputy director of the Central Propaganda Department, director of the Office of the Central Cyber Security and Informatization Committee and director of the National Internet Information Office, delivered a speech at the forum. He pointed out that in the face of the tide of Internet development, promoting media reform and spreading innovation is like sailing against the current. If we don’t advance, we will retreat. We should seize the opportunity, take advantage of the situation, strengthen the responsibility of media development, and make contributions to building a better digital world.
Zhuang Rongwen’s speech reads as follows:
Distinguished guests,
Ladies and gentlemen, friends,
Good morning everyone! I am very happy to meet you in the beautiful water town of Wuzhen. On behalf of the world internet conference Organizing Committee and China National Internet Information Office, I would like to extend my sincere welcome to Chinese and foreign guests and friends who participated in the 5th world internet conference Forum on Media Reform and Communication Innovation!
The theme of this forum is "Media Reform and Communication Innovation", which is of great significance. In recent years, with the emergence of a new round of scientific and technological revolution and industrial transformation, the media pattern and communication mode have undergone profound changes. With the rapid development of new technologies such as artificial intelligence, big data, cloud computing, blockchain and Internet of Things, new applications and new formats such as mobile applications, social media, Q&A communities, webcasts, aggregation platforms and self-media WeChat official account are constantly emerging, which has changed the way for audiences to obtain information and interact with the media, and reshaped the media landscape and public opinion ecology. At present, there are more than 4 billion Internet users in the world, and the number of Internet users in China has reached 802 million, of which 98.3% are mobile phone users, 663 million are online news users, 609 million are online video users and 425 million are online live users. The spread influence of online media is increasing day by day, and it has become an important channel for the public to obtain information. Media integration and transformation and upgrading are becoming the mainstream of the times.
China government attaches great importance to media development and communication innovation. Chairman of the Supreme Leader accurately grasps the general trend of development in the information age and the laws governing the use of Internet construction and management, and emphasizes the need to adhere to the correct direction of public opinion, attach great importance to the construction and innovation of communication means, and improve the communication, guidance, influence and credibility of news public opinion; Strengthen the construction of Internet content, establish a comprehensive network governance system, and create a clear cyberspace. In the practice of Internet construction and management, according to the requirements of President Xi, we strive to grasp the law of network communication, actively apply big data, virtual reality, artificial intelligence and other technical means, constantly expand short video, animation, live broadcast and other forms of communication, and continue to launch new forms of media-integrated works, which has made remarkable achievements in promoting media integration and communication innovation. The organizer of this forum, Central Radio and Television General Station, is one of the best.
"New day, new day, new day." Facing the tide of Internet development, promoting media reform and communication innovation is like sailing against the current. If you don’t advance, you will retreat. We should seize the opportunity, take advantage of the situation, strengthen the responsibility of media development and make contributions to building a better digital world. I would like to take this opportunity to share some knowledge and experience.
First, adhere to the correct orientation and safeguard the interests of the people.Nowadays, the Internet has become the main channel for people to produce, disseminate and obtain information, which promotes the dissemination and sharing of ideas, culture and information in a wider range. At the same time, network rumors and harmful information have also taken advantage of the opportunity to accelerate the spread with the help of new technologies, which has harmed the fundamental interests of the people. Major media should stand at the forefront of the times, always adhere to the correct public opinion orientation and value orientation, adhere to the ethics of online communication, ensure the authenticity, objectivity and authority of online information, and enhance their own communication, guidance, influence and credibility. It is necessary to pay attention to the theme of the times, strengthen the responsibility, carry forward the excellent culture of mankind with new ways and means and communication channels around major issues related to the common destiny of mankind, spread the positive energy of upward goodness, become a powerful force to cultivate people, unite and inspire the whole society to forge ahead, and jointly build a good network ecology and create a clear network space.
Second, insist that content is king and promote the prosperity and development of Internet content.The Internet is the common spiritual home of hundreds of millions of netizens. Promoting the prosperity and development of Internet content is in line with the fundamental interests and general expectations of the majority of netizens. We hope that the mainstream media will put content construction in an important position, and on the basis of maintaining the traditional advantages of high-quality original content, they will be good at actively exploring and telling vivid stories with the help of diversified technical means and communication channels, so as to win discourse advantages and development advantages with high-quality content. We should focus on meeting the people’s growing information needs, create more interesting, informative and quality excellent content, realize differentiated and personalized production, accurate and intelligent push, and guide the majority of netizens to become producers, disseminators and leaders of excellent content, create positive energy works and spread positive energy views.
Third, adhere to technology guidance and give play to the driving role of information technology innovation.At present, digitalization, networking and intelligence are developing in depth, leading mankind into a brand-new digital world. Only by conforming to the general trend of technological change, strengthening Internet thinking, embracing new changes, making good use of new technologies and catching new trends can we win the initiative in future development. We should give full play to the leading role of technological innovation, strengthen technical support, actively use new technologies such as big data mining, information visualization, cloud computing and artificial intelligence, and integrate them into the whole process of product planning, production and dissemination, so that online content production can catch up with the express train of technological innovation, strive to create a communication mode that suits the acceptance habits of new media users, shape a unique network platform, and create a mobile communication matrix with diverse carriers, rich channels and wide coverage to win and serve more audiences.
Fourth, adhere to integrated development and strive to create a number of new mainstream media.The media form of the digital world is a global issue, and all countries and major media have carried out innovative explorations. In China, they have also explored and formed new models and new practices such as the development strategy of People’s Daily’s "Central Kitchen", Xinhua News Agency’s "Media Brain" and CCTV’s "Pay equal attention to the network, with the network first and the background". Media convergence is a self-revolution. We should take the courage and drive of the revolution, "open the door and open the window", push the resources into the Internet in an all-round way, tilt to the mobile side, promote the sharing and integration of information content, technology applications, platform terminals, talent teams and management services, and create a new mainstream media with diverse forms, advanced means and strong competitiveness.
Fifth, adhere to a global perspective and promote international communication, exchanges and cooperation.At present, with the development of economic globalization, social informatization and cultural diversity, the willingness and demand of network new media in various countries to strengthen cooperation and promote exchanges are increasingly strong. We should constantly deepen international exchanges and cooperation in network communication, and make the Internet a new bridge for people of all countries to enhance their feelings, a new link for cultural exchanges and a new space for information sharing. We hope to learn from the experience and wisdom of various countries in spreading innovation, conduct dialogues and exchanges with Internet communication authorities, international organizations and experts and scholars in the media field, strengthen cooperation, learn from each other’s strengths, and work together to build a community of cyberspace destiny. We encourage China’s online media to go out, actively deepen cooperative communication, show the world a true, three-dimensional and comprehensive China, share China’s story and China’s views with netizens around the world, and share more high-level Chinese programs and China’s wisdom with the global media industry.
Finally, I wish this forum a complete success! Thank you!