83 films have a box office of 25 billion yuan. What makes Huang Jianxin from director to producer?
Special feature of 1905 film network The 69-year-old is rarely active in social platforms. Weibo has been open for many years, but only posted more than 100 posts. Since October last year, he has stopped for quite a long time. It was not until April this year that "business" gradually resumed. Because he participated in the works and met the audience one after another.
The film and the TV series "Youth in War", he tried his best to shout for these works in his own position, just as he kept cheering for young filmmakers, hoping that they would be seen by more people.
From the recording to the director, from the director to the producer, Huang Jianxin has participated in 83 films for 45 years, with a cumulative box office of over 25.08 billion. Behind his rich and diverse creations and huge box office figures are his outstanding and proud integration ability and keen and unique industry vision.
The film channel described him as: "The national image plays harmoniously with the public’s aesthetics, and he is a well-deserved’ ace producer’ of China films", and awarded him the honor of "M List of Film Channel in 2022-2023 and Outstanding Producer of China Film Big Data Festival".
Recently, I was interviewed by 1905 Film Network, and Huang Jianxin, who is close to seventy years of age, is still in high spirits, recalling the decades of light and shadow.
01
Since 1996, Huang Jianxin has gradually transformed into a producer, and has been insisting on writing until now. It’s just that dramas are very rare in the creative territory. "Youth in War" is one of them. He served as the artistic director of the play, emphasizing that "education in China cannot be interrupted".
Youth in War was originally named Our The National SouthWest Associated University, and the background focused on the migration history of The National SouthWest Associated University. "Whether it is a teacher line or a student line, the interesting thing about this work is that everyone has different ambitions, but they all have the lofty spirit of serving the country and the people. When a nation has faith, it is invincible. "
Huang Jianxin advocates this spirit, and hopes to convey it by artistic means, which will inspire young people at present. Young life can always shine, as always, looking forward to telling youth with light and shadow and reappearing that magnificent history.
Huang Jianxin’s concern for young people is not limited to the world of light and shadow.
Young people have been working hard, but there is always a saying that they don’t trust young people. I never think so. In reality, he is also committed to helping young filmmakers to find a suitable development path as much as possible.
In the last roadshow of Golden Rooster Film Venture Capital Conference two years ago, Huang Jianxin was full of praise for Rooftop Football directed by young director Liao Feiyu, and he couldn’t help but say "Amway" to the judges at the same venue, "It was unexpectedly good". In the end, the film was specially recommended by the jury.
Before that, Liao Feiyu completed the rough cutting of the film with a borrowed computer in a narrow tube-shaped building with low rent, and the creation could not be promoted for a time because of the shortage of funds.
Huang Jianxin’s favor has injected new vitality into this ill-fated work. He took the initiative to be the producer of the film, brought funds for it, and promoted the completion of the remake. French director Friedrich Obertin also joined the creation. Recently, the film organized an industry preview. "Several people who have seen it praised the film for being very good."
In Huang Jianxin’s view, the structure and story of mainstream movies are similar, but the differences in characters, lines and styles can still bring freshness to the audience. It is impossible for all A-rated movies in the industry, and there are more than ten A-rated movies a year, including low-cost production. The market should be full of flowers, and filmmakers should constantly explore and broaden the creation of works of different levels and different themes.
02
Huang Jianxin said that during his first 20 years in the film industry, there was no producer position in China. Producer was a name translated from Hong Kong with the development of the film industry, and it was actually the first producer. At first, it was just a front name, but now it is completely different. From the financing to the issuance, from the beginning to the end, almost all of them are on the scene. "I often have to make a resumption, review myself, make any wrong decisions, and how to correct them. Producer China is a blend of production management and artistic co-ordination. "
For a long time, he has his own set of producer methodology. I will be more interested when I meet a script that I have never seen and has a unique observation angle. "We can try something that everyone has never touched."
With such a creative mentality, his producer works span many theme types, ancient costumes, years, fantasy, war and action, and everything. Sometimes, I even reflect my personal experience into the works I participated in, such as Deep Sea Crisis, which was released some time ago.
In the 1970s, Huang Jianxin worked as a ground worker at the Air Force Airport and served as a soldier for six years. Some time ago, I went to Jingzhou to participate in activities and visited the local museum. It happened that someone else sent him a card for demobilized soldiers, which allowed him to visit the museum for free. He said that he had already enjoyed the soldier bonus. The military spirit has always been deeply rooted in his bones. The reason why the producer "Deep Sea Crisis" stems from this deep-rooted spiritual drive.
"Deep Sea Crisis" focuses on the story of Chinese public security counter-terrorism personnel working closely with the navy to solve the crisis. Huang Jianxin believes that in the past, China filmmakers rarely touched this theme, and the possibility that the army used modern weapons and equipment to fight terrorists and form a visual spectacle is worth trying. The director of the film is also from a military background. The two have cooperated in the film, and they are side by side again in the new work, and they still have a tacit understanding.
"Deep Sea Crisis" was finished as early as 2019, and then he devoted himself to the creation of films such as "1921".
"If you can shoot it, the bigger the movie (investment), the lower the probability of losing money, which has been proved." Huang Jianxin said that the box office in The Battle at Lake Changjin was predicted to be around 3 billion, but it turned out to be close to 6 billion. The six soldiers in the film are all children of ordinary people. Their life and death, emotions and ideals for future life all constitute a complex resonance system, which helps the film to "break the circle" successfully.
Having been active for many years, he observed that Chinese likes to watch movies with strong emotions, and it is particularly important for a movie to resonate with the audience.
The "Light of the White Pagoda", for which he is the chief producer, revolves around a long-lost father-son relationship, which is equally emotional and has a good reputation.
At the 13th Beijing International Film Festival, the film won five awards, namely, Best Art Contribution Award, Best Actor, Best Supporting Actor, Best Screenplay and Best Photography, and became the "biggest winner" of this year’s Beijing International Film Festival.
Looking back on Huang Jianxin’s career, he not only escorted Chinese masterpieces such as New, New and New, but also served as the Chinese producer of world-class masterpieces. He also contributed to low-cost productions, participated in many kinds of works, and had a broad international vision. Most of them were applauded and sold.
However, he also admitted, "Many of the plays I produced were unsuccessful, and no one can ever guarantee that he will succeed forever."
Huang Jianxin is the kind of bottom line that once you want to finish something, you must meet your own requirements, and the results can’t be lower than this bottom line. But when it’s done, it’s over. He thinks that after the film is finished, he should start thinking about something else. He has a direction to pursue and hopes to keep moving forward.
The growth of age has not stopped the evergreen from moving forward. Last year, two films produced by the producer were in the post-production stage. He said that new scripts are being discussed at present, and if it goes well, there should be another show this year.
Love movies and work hard. Huang Jianxin, never stops.