Xinhua News Agency, Shanghai, April 22nd Question: High-end car sales are exposed again "hidden rules": Is it compliant to increase the price by several hundred thousand yuan in addition to the price tag?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Zhao Yihe, Lu Wenjun and Wang Chenyang

　　If the vehicle is clearly marked with a price of more than 770,000 yuan, an additional price increase of 300,000 yuan is required to pick it up, and you can’t buy a car without the price increase … … "Xinhua Viewpoint" reporter recently visited a number of automobile 4S stores and found that the price increase of some high-end models has become a "hidden rule" in the market. Is the price increase sales compliant and legal? Whose pocket did the extra money go into?

　　Mr. Wu of Shanghai recently bought two top-selling Toyota cars. In addition to the price of more than 770,000 yuan, he increased the price of each car by about 180,000 yuan. "The price increase of high-end hot-selling cars is the market ‘ Unspoken rules ’ 。” Mr. Wu said.

　　Mr. Tian from Luoyang, Henan Province, recently had a similar experience. "I bought a Japanese LX570(5-seat version) car with an original price of 1.417 million yuan and a price increase of 300,000 yuan. After going to several dealers, you need to increase the price. If you don’t increase the price, you can’t get the car. " Mr. Tian said.

　　The reporter visited several dealers in Shanghai on the spot and consulted the quotation of a hot-selling car of Toyota. A seller in Minhang District provided a quotation to the reporter. The column of "car price" on the quotation showed that the price was 774,000 yuan, and the column of "price increase" marked "208,000 yuan". On the quotation given by another dealer, the column of "original car price" says "77.4", and the car price after discount says "77.4+28.5". The salesperson said that 285,000 yuan is a fare increase.

　　The reporter also consulted several other dealers, and the price increase of this model ranged from 250 thousand yuan to 350 thousand yuan. The reporter asked a salesperson of a Toyota store in Minhang District, Shanghai if he could wait a little longer without increasing the price. The salesperson said that "all of them have to increase the price".

　　The reporter’s investigation found that at present, it has become a "hidden rule" for some high-end models to raise the price in addition to the clearly marked price. For example, in some areas, a high-end off-road vehicle of Mercedes-Benz needs to increase the price by about 500,000 yuan.

　　The new automobile sales management measures implemented in July 2017 stipulate that dealers should clearly state the price of selling automobiles, accessories and other related products and the charging standards for various services in an appropriate form at the business site, and may not increase the price or charge extra fees beyond the marked price.

　　According to industry insiders, in fact, dealers also know that price increase is an improper act. Therefore, when selling cars, most of them will not let the word "price increase" clearly appear in relevant sales agreements and bills.

　　The reporter’s investigation found that some dealers increase their prices without issuing invoices to consumers. Mr. Henan Tian said: "I paid a total of more than 1.7 million yuan in two times, but I only got an invoice of 1.417 million yuan. I don’t want to invoice the money that was increased." Mr. Dong, who bought a Japanese LX570 car in Henan, also confirmed to the reporter that the car was paid, but the dealer only invoiced the price of the car, and the price increase was not shown on the invoice.

　　Some dealers said that if the fare increase part needs an invoice, they need to pay additional tax points. A Toyota salesperson in Minhang District, Shanghai told the reporter that if the fare increase part is invoiced, it needs to bear 13% of the tax point. The reporter counted the quotations of many dealers and found that the tax points increased ranged from 13% to 17%. Part of the invoice for the fare increase can be issued on the car price, which means that consumers have to pay more purchase tax. If the price increase part is invoiced separately, only service fees, decoration fees, maintenance fees and accessories can be invoiced.

　　Whose pocket did the fare increase go into? A number of salespeople told reporters that this part of the income mainly went into the pockets of dealers. A variety of models sold at a higher price are "tight goods" in the market. After dealers get the goods, they will naturally raise the prices.

　　Jia Xinguang, executive director of china automobile dealers association, said that automobile dealers have formed a price alliance to some extent, and consumers are in a weak position when buying cars, which is one of the reasons for the phenomenon of dealers increasing their prices.

　　Because most of the dealers’ price increases are high-end cars, some voices on the Internet believe that the price increase of high-end cars is purely "one is willing to fight and one is willing to suffer". In this regard, industry experts believe that, in fact, this kind of price increase behavior infringes on the legitimate rights and interests of consumers and must be taken seriously, otherwise it will eventually hurt all consumers. Liu Chunquan, a lawyer of Shanghai Duanhe Duan Law Firm, said that according to the Consumer Protection Law, consumers have the right to fair trade. Dealers charge after the retail price is announced, which infringes on consumers’ right to fair trade.

　　The person in charge of the automobile office of the Shanghai Consumer Protection Committee said that the price increase without express indication and the consumers could not make a choice obviously infringed on the consumers’ right to choose independently.

　　According to the provisions of the automobile sales management measures, dealers are not allowed to increase sales or charge extra fees beyond the price tag. In violation of the provisions, the local competent commerce department at or above the county level shall order it to make corrections, and may give a warning or a fine of not more than 30,000 yuan.

　　Zhang Wenbin, a lawyer of Beijing Hairun Tianrui Law Firm, said that the warning and the fine of less than 30,000 yuan stipulated in the automobile sales management measures are relatively light compared with the price increase of several hundred thousand yuan, so it is difficult to really play a warning role. Dealers don’t make out invoices or open tax receipts of other names at will, which is suspected of tax evasion.

　　It is worth noting that in recent years, in several disputes between consumers and dealers caused by increasing the price of cars, the court supported consumers’ demands for rights protection. In 2016, Beijing Baideli Star Automobile Sales Company was sued by consumers for selling a high-end off-road vehicle of Mercedes-Benz at a price increase of 145,000 yuan. The Haidian District People’s Court of Beijing ruled in the first instance that Baideli Company returned 145,000 yuan to consumers. Subsequently, Baideli Star Automobile Sales Company refused to accept the appeal. In 2018, the Beijing No.1 Intermediate People’s Court rejected the appeal in the second instance and upheld the original judgment.

　　Industry insiders suggest that the relevant regulatory authorities should urge dealers to clearly mark the prices of vehicles and related services, and disclose the specific service items contained in them to prevent the behavior of "boring the package"; Support consumers to complain about price increase sales and defend their rights through legal channels. In addition, consumers should also resolutely say "no" to fare increases, not blindly follow the trend, rationally consume, and cut off the "black hand" of fare increases from the source. (Participating in reporters Zhang Mengjie and Zhou Rui)

　　Cctv network eliminationInterest: Why are the cases of minors being violated increasing year by year? Recently, the Supreme People’s Procuratorate released several sets of data concerning the violation of minors. Taking the crime of child molestation as an example, it has been on the rise in the past five years.

　　With the approach of June 1st, in the past two days, judicial organs all over the country are doing the same thing: introducing to the public the work they have done in cracking down on crimes against minors in the past year through various means. For example, the Guangdong Provincial Procuratorate has specially published a white paper, while the Hangzhou Procuratorate has reported the current situation and trend of minors’ infringement in recent years through a press conference. The Beijing Higher People’s Court released relevant data specifically for cases of sexual assault on minors.

　　On the 29th, the Supreme People’s Procuratorate also held a press conference to inform that since 2017, procuratorial organs have punished crimes against minors and strengthened judicial protection of minors.

　　Groups of data released by the Supreme People’s Procuratorate reflect the grim situation of the protection of minors in China. Take the crime of child molestation as an example. In the past five years, criminal cases have been on the rise. From the point of view of crime types, sexual assault and injury cases account for a relatively large proportion in the cases of public prosecution; Among the crimes committed by adults against minors, rape, child molestation, forced molestation, organizing prostitution and other sexual assault cases are frequent.

　　In addition to the increasing number of crimes prosecuted, the Supreme People’s Procuratorate also emphasized another reality at the press conference on the 29th, that is, in addition to these data, there are actually a large number of juvenile crimes that have not been discovered.

　　The press conference of the Supreme People’s Procuratorate informed the public with detailed data that the protection of minors in China is facing great challenges at present.

　　To put it simply, there are two factors. The first aspect is the form of protection for minors, which is indeed more severe than before, that is, cases of infringement of minors’ rights and interests do occur more than they should have. There are various factors of social change, such as population mobility, which makes left-behind children vulnerable when their parents are not around, including some children who go to the city with their parents, and the children of these migrants are sometimes vulnerable. In addition, the Internet has also brought great influence, that is, the pornography, violence and other factors of the Internet make children hurt more and more easily to some extent. In other words, it is a fact that the situation of protecting minors is more severe. On the other hand, from the perspective of the judiciary, it has also paid more attention to the protection of minors and intensified the crackdown on similar crimes. Therefore, we have seen an increase in such cases.

　　At the meeting of the Supreme People’s Procuratorate, a problem was raised, that is, when handling cases of crimes against minors, this case is more difficult than other cases, which is difficult to find, verify and accuse. This is an objective reality, that is, the cases of sexual abuse of minors are recognized as the largest category in the world. From the perspective of our country, some cases of sexual abuse of minors, for example, are influenced by traditional concepts, fearing that your reputation will be affected, parents and children will not report the case. In addition, even if you report the case, considering that there is no evidence, for example, the public security organs are not willing to establish a criminal case at the beginning, so it is difficult to file a case.

　　With the change of the whole society, the cases that may be infringed upon by minors are gradually showing an upward trend.

　　13-year-old Fenfen was taken to the hotel by 29-year-old Li to have sex. Afterwards, Fenfen reported that she was raped. However, after investigation by the local police, she decided not to file a case.

　　According to police investigations, Li did not know and both parties were voluntary. However, the decision not to file a case has caused constant doubts from public opinion. Twenty-seven days after the notice of not filing the case was issued, the Anhua County Public Security Bureau of Hunan Province announced that it would cancel the previous decision and said that it would continue to investigate the case.

　　A case involving minors reflects the differences in understanding between some grass-roots judicial organs in judging the infringement of minors.

　　In addition to the differences in judicial ideas in practice, there are also differences in system exploration in some places in the face of increasingly severe protection of minors.

　　On April 27th this year, the Xiaoshan District Procuratorate of Hangzhou, together with Xiaoshan District Public Security Bureau, Dajiangdong Public Security Bureau, Xiaoshan District Health Planning Bureau and Dajiangdong Social Development Bureau, jointly issued the Opinions on Establishing a Compulsory Reporting System for Infringement on Minors, clearly requiring medical institutions to report cases of abnormal injuries and deaths found in the course of medical treatment in a timely manner, which is regarded by public opinion as the first "compulsory reporting system" in China.

　　In fact, as early as 2014, there were media reports that some places began to explore the establishment of a "mandatory reporting" system for juvenile infringement cases, but by 2018, only Xiaoshan District of Hangzhou became the first place to implement the system.

　　Last year, the Minhang District Procuratorate of Shanghai took the lead in issuing regulations to restrict those who have committed crimes involving sexual assault, such as rape and indecency, from working in close contact with minors. Their approach is to establish a "database of criminals involved in sexual assault". Subsequently, nine units in Huaiyin District, Huai ‘an City, Jiangsu Province, also issued the System on Prohibition of Employment and Information Disclosure of Juvenile Offenders.

　　To protect minors, some places have made active explorations in the system, and this exploration has also won the appreciation of public opinion. What we need more is that this positive system promotion can be carried out in more and more places.

With the Golden Palme d ‘Or, the mainland box office record of over 100 million, and of course the spat over the "bloody case of steamed bread", the "Infinite Yuanyang Chariot" between Chen Kaige and Chen Hong entered France on March 15th, local time. This masterpiece, which disappointed many China audiences, suffered the same fate in France, and the local media criticized The Promise far more sharply than China. At present, "Promise" claims to have earned 190 million box office in the mainland, but it is still far from recovering 350 million investment. Judging from the situation in France, Europe can’t count on it for the time being, but it has encountered resistance in the North American market. The "money path" of Promise is very worrying.
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[b][align=left] There is no top to drool [/align][/b]

　　Before March 15th, 2006, France should be a land full of flowers and applause in Chen Kaige’s mind. Farewell My Concubine won the highest honor, the Palme d ‘Or Award, for him and for China films, and pushed Chen Kaige to the peak of his career. Last year, it was also in Cannes, and Chen Kaige’s The Promise was infinitely beautiful. However, when The Promise was officially released in France, Chen Kaige’s brilliance as an international director was quickly covered up by the bad comments of major media.

　　"Before the release, posters of" The Promise "were everywhere in France, but after the release, they quickly fell to the failure side in the local bad reviews in France." On the most authoritative film website in France, "Hello! In movies and ALLOCINE, among the 18 media, except for four non-movie fashion magazines, 14 other media with great influence in France gave negative comments one by one: le figaro, the newspaper with the largest circulation in France, and five media, including World Journal and the authoritative movie magazine PREMIERE and SCORE, gave only one.

　　The film critic of France’s most authoritative Film Handbook made Michel Ferrodon completely deny The Promise with grief, and the comments such as "absurd special effects and grandiose exoticism" were heartbreaking.

[b][align=left] "money path" is unpredictable [/align][/b]

　　As the birthplace of world movies and one of the centers of European culture, France’s reaction to The Promise is bound to have an impact on European neighbors, and the one-sided negative comments make people very worried about the release of the film in Europe. Previously, at the Berlin Film Festival in February, the appearance of the whole film "The Promise" did not win applause for itself, and the release of the film in France was even worse.

　　On the other side of the ocean, in North America, the largest market of world movies at present, the "money path" of Promise is still unclear. As early as the beginning of this year, some media revealed that Varnstam Brothers, which signed the distribution rights of The Promise in North America and other places in Cannes last year, "quit" and lost the distribution rights to the overseas investor Moon Stone Company. Although Mr. and Mrs. Chen Hong have never responded positively to this question, an insider confirmed yesterday that "Varnstam Brothers has no confidence in the film and has indeed returned the package".

　　The reporter wanted to verify this matter with the producer of The Promise. Yesterday, he repeatedly called Han Sanping, the general producer of the film, and Chen Hong, the producer, but one could not be connected and the other was turned off.

(From "xiaoxiang morning herald")

　　With the second son out of the circle, Want Want is "prosperous" again.

　　Want Want is out of the circle, not by the snow cake milk spree, but by the second generation of funny people.

　　On August 5th, some netizens picked out Weibo, the founder of the second generation Cai Wang family of Want Want Group. Because of his humorous and interesting speaking style, he poked a "joke", which triggered a heated discussion among netizens.

　　"Weibo, the second son, contracted all my jokes today." "The private number of the second son is as active as an official number." "Want Want employees: someone else’s boss is an overbearing president, and my boss is a funny man?" The comment area is crowded with netizens who come to punch in.

　　It is reported that Cai Wangjia is the second son of Cai Yanming, chairman, chief executive officer and executive director of Want Want Group, and currently serves as chief operating officer of Want Want Group and vice president of milk and beverage business group.

　　The topic of "Want Want" has also successfully boarded the hot search, and won the top of the hot search list in a short time. As of press time, this topic has received more than 800 million readings.

　　In response to the heat situation, on August 5, Time Weekly reporter contacted Want Want for an interview, and has not yet replied before the press release.

　　Wang Wang Chu quan Ji

　　With the second son out of the circle, Want Want is "prosperous" again.

　　"We only go to products around 30 yuan, and we are afraid of wild consumption." On August 5th, the reporter of Time Weekly was in Wangwang official live broadcast room "Wangzi Club", and the anchor held Wangwang snow cake to carry the goods, and the slogan "Please consume rationally" was marked on the right side of the live broadcast room. "Let the second son bring the goods", "Link on the second son" and "You are prosperous, I am prosperous, and everyone is prosperous" … The netizens at the bottom have left comments and placed orders with passion.

　　According to the data of flying melon, as of 18: 00 on August 5, the number of people watching Wangwang live room was close to 100,000, and the estimated sales exceeded 200,000 yuan. Previously, the number of people watching Wangwang live room was around 10,000-30,000, and the highest single-game sales in 7 days was around 100,000 yuan.

　　On the same day, the customer service of Want Want Food flagship store told Times Weekly that many consumers saw hot search to place orders, and the sales of stores surged.

　　And the pieces of Want Want Snow Cake sold here have a little-known family history of Taiwan, China boss.

　　Cai Yanming, the founder of Want Want Group, was keen on "wandering the streets" when he was young, and he was a typical "rich three generations".

　　At the age of 19, he took over the predecessor of Want Want Group from his father-Yilan Food Factory, whose main business was food OEM and export. Three years later, in 1979, Cai Yanming brought the rice fruit technology he learned from Japan back to the factory and changed the name of the factory to Want Want; In the same year, the image of "Wangzai" with a magic smile was officially born. In 1983, Wangwang brand was formally established.

　　In 1992, Cai Yanming, smelling business opportunities, began to enter the mainland market and successfully set up its first factory in Hunan two years later. Then, facing the policy outlet, Cai Yanming led Want Want to gain a foothold in the China market.

　　Then, "You are prosperous, I am prosperous, everyone is prosperous" and "Look at me again, and I will drink you!" "Li Ziming, a classmate in Class 6, Grade 3" and other magical "brainwashing" circulating advertising words spread all over the country, and "Wangzai" also jumped up and became the light of snacks in the hearts of post-80 s and post-90 s.

　　For many years, Want Want Group attached importance to sinking market and regarded it as one of its core competitiveness.

　　According to the data of Huachuang Securities, around 2008, Want Want had more than 1 million terminal outlets. In addition, at the end of 2007, Want Want launched the "Send Wang to the Countryside" activity, in which the sales staff equipped with trucks directly face the orders of township terminals and deliver goods, continuously improving the penetration rate of township cities. By 2010, the project had covered 1,500 counties across the country.

　　According to the data of official website, Want Want has invested and set up 34 independent branches, 19 non-real split companies and 422 business offices.

　　In terms of products, in addition to the classic rice and fruit products such as Wangwang Snow Cake and Wangwang Xianbei, Wangwang Group has successively launched snack segmentation track products such as Wangzai milk, Wangwang steamed bread, Wangwang crushed ice and Wangzai QQ candy. At this point, Want Want has also transformed from a rice fruit factory into a food and beverage company. In 2007, China Want Want Holdings Limited was established.

　　Open up cross-border territory

　　The magical advertising language spread all over the country became famous, and Want Want once earned a lot of money.

　　The financial report shows that in golden decade from 2004 to 2013, the compound growth rate of Want Want’s total revenue reached 21%. In 2013 alone, Want Want’s total revenue was as high as 23.6 billion yuan, and its total market value exceeded 160 billion Hong Kong dollars.

　　At that time, Wangwang’s "Wangzai Milk" became a star product, which basically supported half of Wangwang’s performance. According to the financial report, the total income of Wangzi milk in 2013 was about 11.2 billion yuan, accounting for about 48% of the total revenue.

　　However, after walking through golden decade, Want Want gradually showed signs of fatigue. According to the data, the annual revenue of Want Want from 2014 to 2016 was 23.1 billion yuan, 22.3 billion yuan and 19.7 billion yuan respectively, and the revenue declined for three consecutive years.

　　"The market performance is weak, the sales method is traditional, and the response to market demand lags behind." Previously, Shen Meng, director of chansons Capital, told Times Weekly that Want Want was gradually aging in its brand and products.

　　To this end, Want Want began to differentiate its business strategy and explore new channels for cross-border marketing.

　　In 2015, Want Want successively launched independent new brands such as Bond Coffee, Aizhizun and Mr.HOT, targeting many customers such as mothers and babies, white-collar women, middle-aged and young consumers; In 2019, Want Want launched the young snack brand Fix XBody； with the way of controlling daily calorie intake as the highlight; In February, 2022, Want Want released a new wine and drink product-it’s OK, "Mei" relationship! Longjing plum wine At present, it has been put on the shelves of Want Want Food Tmall flagship store, and the price of new products is 77 yuan/bottle.

　　At the same time, Want Want tried to cross the border to the end and constantly explore the cross-border territory.

　　From setting up a hospital, getting involved in insurance and providing for the aged, to co-branding beauty products and fashion brands, and opening home and theme stores, Want Want’s cross-border "gameplay" emerges endlessly. In the latest May 2022, Want Want also announced the launch of a limited collection of trendy dolls. Each doll enjoys its own unique number, with a unique digital collection certificate. The "Collection Series" is limited to 12 models, and each model sells 1111 pieces.

　　Even if it is keen on cross-border marketing and exploring the direction of rejuvenation, Want Want has not completely got rid of the "aging" crisis.

　　In June 2022, Want Want released its annual report for fiscal year 2021, with revenue of 23.985 billion yuan, a year-on-year increase of 9%. The net profit of returning to the mother was 4.203 billion yuan, a year-on-year increase of 1.1%. Despite the increase in revenue, Want Want’s gross profit margin fell by 3.4% year-on-year, only 44.8%; Operating profit margin decreased by 3.3% to 22.8%, and operating profit decreased by 4.9% year-on-year.

　　　 At present, the camera has reached the level of popularization, and the overall imaging quality and practicality of mobile phone cameras have been improved. Many netizens tend to leave beautiful light and shadow on their mobile phones. SLR photography technology and mobile phones are limited and connected, so naturally there are many achievements to share. Today, the editor will take stock of some photography skills in various mobile phone photography scenes, hoping to take more beautiful photos with your mobile phone, which will be of some help (click the link under the sample to go directly to the original post).

A shot from a certain angle is a panacea for self-portraits.

　　　 First of all, let’s talk about the photography skills of portraits, especially self-portraits. Because the sensor of the mobile phone is not big, if you want to shoot from a long distance, the effect is not good. Close-up selfie is a good way to give full play to the camera ability of the mobile phone.

　　 Generally speaking, it is best to take a selfie with a mobile phone, because it looks stereoscopic and the whole face is more vivid. Especially for MM, it will appear that the eyes are bright and the chin is firm. At the same time,When taking a selfie, it is best to let the top of your head stand against the picture, so that the selfie will be more full and plump.

It’s best to keep your head above the edge of the photo.

　　 Self-timer also requires a lot of light. I suggest that you choose the angle of forward light or side light, because the metering and focusing system of mobile phone is weak, and it is difficult for backlight to show the original aesthetic feeling on mobile phone, but only the dark side, so it is not recommended.Shunguang can make MM skin delicate and fair, showing Japanese aesthetic feeling (in fact, it is noise to a great extent), while sidelight can show three-dimensional sense.

Sunlight appears fair-skinned

Portrait photography pays attention to nature

　　　 In terms of portraits, in addition to taking selfies, many netizens naturally shoulder the responsibility of taking pictures of their friends, and this aspect also requires certain skills. At this time, the machine pays more attention to composition, and it is necessary to grasp the expression of the subject, so as to obtain a perfect overall feeling.

We should grasp the most natural moment when taking a portrait.

　　　 Take the following pictures of children as an example. This kind of portrait photography is mainly to capture the lovely moments of children and blend in with them.It is very important to let them relax and mobilize their emotions. It can be said that taking pictures of others, even taking pictures, requires necessary emotional interaction..

It is very important to arouse the emotions of the subject.

　　　 Portrait photography also needs to pay attention to composition.In addition to the familiar golden section, the choice of foreground and background is also very important, that is, to make the main position of the characters more prominent. At the same time, taking portraits should not be too straight and straight, which will appear too rigid, slightly tilted or looking for some other angles to have a completely different feeling.After all, mobile phones are much easier to operate than SLR, so you can change more patterns.

Avoid being too straight and inflexible in composition.

The key to landscape photography is composition.

　　　 In landscape photography, in addition to better scenery and better scenery, a better choice of angle is the key to the best film. Because the photosensitive element is relatively small, and it has not performed very well in low light environment, therefore,I still suggest taking pictures at 6-10 pm and 16-18 pm, which is the best time for light quality.

The texture of light is different at different time periods.

　　　 In fact, the landscape requires more photography techniques, especially composition. forIn order to make the scenery richer and more vivid, I suggest that you try to adopt the diagonal rule, that is, let the main line in the scenery run through the diagonal line of the framing, which is particularly tense and has far-reaching implications for the scenery.

Diagonal rule can take good photos.

　　　 The other is the triangle rule, that is, building a triangle on the screen. For example, the road surface below is actually a triangle, which is stable and gives people a sense of security.. In fact, landscape photography is more about pursuing a sense of tranquility and lofty. You might as well try this method.

Triangular composition is very stable and quiet.

　　　 of course，There is also the principle of trisection in the landscape, which is very practical for shooting water and clear-cut scenery and is particularly attractive.You can refer to the following user posts to communicate and learn.

The three-point line is very practical for taking pictures of scenery.

　

Personality photography is about creativity.

　　　 In addition to the scenery, we also have some special applications in the daily use of photography, such as some macro or scanning, or want to take emotional photos with literary sense. These alternative methods are actually the best way to improve the user’s mobile phone photography level, and of course, they also test the comprehensive quality of photographers.

Personality photography is about creativity.

　　　 For example, the following films look particularly artistic. The vastness of the sky and the grandeur of the sea make a motorcycle look small and the peony stone shows a trace of unruly and conquering desire. thisIt is a great challenge for lighting, composition and framing. It is extremely important for everyone to choose the foreground and background in the actual operation, especially the contrast between the back and the main body.

The choice of background is very important.

　　　 Sometimes some colorful films need users to feel objects or natural scenes with their heart. For example, the following sample of the raindrop effect on the window really needs the photographer’s heart.You can go toMobile phone photography forum of mobile phone channelStudy more.In macro photography, which we are familiar with, we pay great attention to the choice of light and background. The technique of this red flower below embodies the good contrast between directional light and dark background. You can try it.

Need to discover a beautiful mind

　　　 This issue of the mobile phone photography collection ends here, hoping to bring you a little help. In the next issue of the photography collection, the author will focus on how to use the relevant post-mobile phone tools to bring up more beautiful photos, so stay tuned.

　

　　□ Our correspondent Fu Jin

　　On the morning of June 5th, the first public interest litigation case of air pollution filed by the procuratorate in Beijing was pronounced in the first instance of Beijing No.4 Intermediate People’s Court. The defendant Beijing Colorful Lianyi International Steel Structure Engineering Co., Ltd. was ordered to pay compensation of more than 894,000 yuan according to law for the protection, restoration and governance of the ecological environment. At the same time, it is forbidden to engage in related processing and production activities in the original production base before it is proved that effective environmental protection measures are taken to continue production in line with environmental protection standards.

　　According to the prosecution of the fourth branch of Beijing Municipal People’s Procuratorate, the prosecutor of public interest litigation, Colorful Company is an enterprise mainly engaged in steel structure processing. The company produced a large amount of volatile organic compounds (VOCs) waste gas during the painting process of steel structure processing, and did not paint in a closed space or equipment according to the law, nor did it install or use pollution prevention facilities or take measures to reduce waste gas emissions, resulting in the direct discharge of VOCs waste gas from painting into the atmosphere, which caused environmental pollution and infringed on social public interests. It is required to order Multicolor Company to stop infringing on the atmospheric environment, compensate 894,880 yuan for the damage to the ecological environment, publicly apologize to the public in the media at or above the provincial level, and bear the appraisal fee of 33,000 yuan.

　　After hearing the case, Beijing No.4 Intermediate People’s Court supported all four claims of the public interest litigation plaintiff, and ordered Colorful Company not to engage in steel structure processing and production activities involving painting, welding, etc., which produced paint mist and organic waste gas, until it was proved that effective environmental protection measures were taken to continue production in line with environmental protection standards, and at the same time compensated 894,880 yuan for the ecological environment damage caused by its actions, which was specially used for ecological environment protection, restoration and governance.

　　After the verdict, the litigation agent of Colorful Company said that at present, the factory building of Colorful Company has been demolished, the equipment has been removed and the workers have been laid off, and there is no plan to continue production at present.

　　According to Sun Li, president of Beijing No.4 Intermediate People’s Court, since 2015, Beijing No.4 Intermediate People’s Court has accepted a total of 16 cases of environmental civil public interest litigation, including 13 cases filed by social organizations and 3 cases filed by procuratorial organs. Judging from the trial process, environmental civil public interest litigation cases have the following characteristics: First, the types of cases are constantly enriched, including solid waste pollution, soil pollution, water pollution, campus environmental pollution, gas pollution from production and other disputes. Second, new types of cases are constantly emerging. For example, the public interest litigation case sued by Chongqing Green Volunteers Association accepted by the hospital involves the impact of disposable chopsticks, plastic products and take-away garbage on the Internet take-away platform on the ecological environment, which reflects the new requirements of environmental protection brought about by the development of Internet services and consumption transformation.

　　At the same time, in the trial of environmental civil public interest litigation cases, environmental appraisal has become a key link, in which the fact of destroying the ecology and polluting the environment, the damage consequences and compensation caused to the ecological environment and social public interests, and the restoration scheme or alternative restoration scheme for the ecological environment are the main aspects of appraisal, which are highly complex and professional.

　　The reporter learned that in view of the above-mentioned new characteristics of environmental public interest litigation, Beijing No.4 Intermediate People’s Court has established a "green public interest litigation channel connecting legislation, trial and enforcement" and adopted the "four synchronization" measures of environmental public interest litigation, that is, the case materials are transferred to the trial court simultaneously after the case is filed, so that the trial court can know the case from the plaintiff according to the case situation and take corresponding environmental protection measures in time; Announce the acceptance of environmental cases to the public and inform social organizations that they can participate in or support environmental public interest litigation; Issue a notice of public interest litigation to the administrative department simultaneously after filing the case, and urge the administrative department to take measures; After the case was filed, the preservation measures were taken simultaneously. The presiding judge went to the scene for investigation at the first time to preserve environmental evidence, and at the same time, property preservation and behavior preservation were taken according to law to prevent environmental damage from expanding.

　　Cartography/Li Xiaojun　　

On April 5th, the famous singer Wang Xinping announced on her personal social account that her father, a generation of martial arts superstar Wang Yu, died in the hospital on the morning of April 5th at the age of 80.

Wang Yu was born in Shanghai, a native of Jiangsu. She studied in Shanghai Institute of Physical Education and settled in Hong Kong, China in 1960s. Because of her love of sports since childhood, Wang Yu, who is tall and has excellent appearance, was quickly targeted by the entertainment circle in Hong Kong.

In 1964, Zhang Che, the famous director of the Hong Kong martial arts film "The Founder of the Mountain", took a fancy to him and invited him to be the hero of the martial arts film "The Tiger Warrior and the Enemy", which opened the road of "A Generation of Heroes Wang Yu".

In Wang Yu’s screen hero career, One-armed Knife, which came out in 1967, can be called a work that changed his fate. In the film, he played the one-armed swordsman who repaid kindness with evil, avenged his legacy, and contributed to the Chinese film an image of a tough guy and a hero who was affectionate, righteous, unrestrained and unique in screen charm, sweeping away the gentle atmosphere that occupied the mainstream of the big screen at that time.

After the release of One-armed Knife, it caused a big sale, and was praised as "a masterpiece leading the trend of martial arts films". Since then, Wang Yu has become the spokesperson of "Heroes", and in the next 10 years, he has successively filmed many martial arts films with the theme of "One-armed Knife King", "One-armed Knife vs. Blind Man" and "One-armed Boxing King Breaking guillotines". It is reported that before Bruce Lee became famous, Wang Yu was a martial arts star with the highest pay and the best box office in Hong Kong, China. While starring in many hit works, Wang Yu also began to act while being excellent, and directed many martial arts works such as Long Hudou and Black and White Road.

Under the leadership of a group of martial arts stars such as Wang Yu, Hong Kong-made martial arts films have become a dazzling business card of China films. Quentin tarantino, a famous Hollywood director, called him "one of the greatest and most innovative directors in the history of martial arts movies", while director Ang Lee spoke highly of him: "Wang Yu not only laid the standard for martial arts superstars, but also pioneered the fist action movies. His self-directed and self-directed Long Hudou developed this genre earlier than Bruce Lee and inspired countless successors. These movies may have more influence on the world than me, and they are still learning all over the world."

In the early 1990s, Wang Yu gradually faded out of the film industry and became a "legend" among the fans of a new generation of martial arts movies. In 2011, Wang Yu was admitted to the hospital because of a minor stroke, which made fans extremely concerned about the health of this "hero". However, he soon came back and took the first martial arts work "Martial Arts" directed by Chen Kexin, and cooperated with Donnie Yen, Tang Wei and others to play the villain BOSS with bottomless skills.

At that time, both Chen Kexin and Donnie Yen expressed their admiration for Wang Yu in interviews, believing that their understanding of martial arts movies was not unrelated to Wang Yu’s classic performances. To the surprise of fans, Wang Yu, who has never won a prize in his life, was nominated for the best supporting actor in several important film festivals with his few performances in "Martial Arts".

However, since the film Lost Soul was filmed in 2013, Wang Yu’s health has once again turned red and disappeared from the entertainment scene.

Wang Xinping suddenly announced the news of Wang Yu’s death today, and netizens lamented one after another: Great Xia, go well!

There is no one-armed knife in the world!

Original title: "Famous actor died this morning"

Read the original text

1905 movie network news The film is showing, and its reputation and popularity have remained high for half a month since its release! Up to now, more than 90 million people have entered the cinema to watch The Battle at Lake Changjin, and the film has continuously set 26 film history records, including the cumulative box office record and the cumulative number of people in the National Day file, which has become the most watched film in this year’s National Day file and greatly boosted the popularity of the market. A cinema manager said with emotion: "The audience in The Battle at Lake Changjin is a combination of the whole people and families. This situation reminds me of the grand occasion when a family regarded going to the cinema as a major family activity in the 1990s." Many netizens said that they were surrounded by the discussion about The Battle at Lake Changjin, and now everyone around them has become the "tap water" of the film. The film aroused the audience’s great enthusiasm for watching movies, and even caused infinite emotion: "Now we are the best eggs in The Battle at Lake Changjin!"

A few days ago, the film released a special edition on morale, explaining why The Battle at Lake Changjin can trigger empathy across all ages. One of the directors and producers said: "When writing a play, you have to write people, and when writing a play, you have to write people first. Lead the audience into the war with vivid characters, and the audience will empathize with the soldiers on the screen. In a few hours, the heart hurts for them and tears flow for them. " The film The Battle at Lake Changjin conveyed the truth of the war, wrote delicate and touching emotions, and told everyone about that history: "The motherland will not forget, we will not forget!"

　

We shouldn’t forget, we won’t forget!

The heat in The Battle at Lake Changjin continues to inspire empathy among the whole people.

Nowadays, it is prosperous and prosperous, as you think! Since the film The Battle at Lake Changjin was released, the popularity has remained high, and related topics have been on the hot search one after another: the 88-year-old veteran of the War to Resist US Aggression and Aid Korea saw a The Battle at Lake Changjin showing for himself, and raised his stump to salute his comrades; After watching the movie, the 4-year-old Mengwa saluted the Yalu River Broken Bridge and the retired college students collectively saluted after watching the movie. The chef of the scenic spot spelled out "Changjin Lake" with 677 potatoes, and the owner of the food stall set up cardboard on the stall to write "Now the potatoes are enough"; After watching the movie, the veteran volunteers who experienced the battle of Changjin Lake recalled the past and told about the hard struggle. "I lurked in the snow for three days and three nights, and when I was hungry, I held a handful of snow to eat." "I didn’t dare to go to the toilet, I didn’t dare to sleep, and I didn’t even dare to blink my eyes!" Everyone shared their feelings in a simple way, expressed their respect for the heroic ancestors, triggered emotional resonance in the whole network, and formed a nationwide "Changjin Lake Effect"! Behind these mind-wandering behaviors is the meticulous preparation and dedicated portrayal of The Battle at Lake Changjin’s creators behind the scenes.

On October 15th, The Battle at Lake Changjin released a special edition on morale, from which we can see how the master shows the boldness of a fearless teacher and a group of fearless people! When talking about The Battle at Lake Changjin’s creation, Chen Kaige, one of the directors and producers, said: "We work hard on each specific character and write their personalities. Only by writing the characters well can the play be emboldened. " It is this profound grasp of the role that vividly shapes the image of volunteers with distinct personality and flesh and blood, thus leading the audience into the war. "Through the screen, I share life and death with the soldiers in a few hours, and my heart hurts for them and tears flow for them." Since its release half a month ago, the film The Battle at Lake Changjin has continuously broken 26 China film history records, including the cumulative box office record and the cumulative number of people in the National Day file! Up to now, more than 90 million people have entered the cinema to watch The Battle at Lake Changjin, and the box office of the film has exceeded 4.5 billion, which has risen to the fourth place in the world’s annual box office and ranked sixth in the total box office list of China film history. This large-scale movie-watching craze is the best tribute of the whole people to the history of this war, and it is also a powerful expression of deep patriotic feelings: because of the sacrifices and dedication of countless ancestors, today’s China has been created. Remember history and forge ahead!

　

Thousands of people chorus blood boiling!

Netizens praised the film: It shows Chinese’s faith and romance!

"Forward! Forward! Forward! Our team to the sun … …” In the movie The Battle at Lake Changjin, Song Shilun, the commander of the Ninth Corps, mobilized and rallied the soldiers before the war, which is one of the famous scenes. A March of the People’s Liberation Army sang the high morale and fighting spirit of the soldiers! Countless spectators left tears here, saying, "At this moment, the blood is boiling, and the soldiers with firm eyes are singing faith." The behind-the-scenes details of this scene can be described as full of heart. In order to better conform to the background of the times, the crew specially chose the version of this song at that time, and the actors also raised their emotions to the highest level, and fully conveyed the heroic and majestic military power! From a military song and a red scarf to Wu Qianli’s notebook and Mei Sheng’s box, the film creates countless moving scenes with little by little details, and outlines huge and delicate emotions. The three directors and all the creative directors devoted themselves to it, and described this history full of the temperament of the times and the spirit of flesh and blood with great significance!

Whether it’s Jiangzhou Fishing Fire, the Great Wall of Wan Li, or the flames of war, ice and snow, there are still many scenes in the film that make people repeatedly reminisce and discuss, and also make many viewers go to the cinema to brush. Netizens praised: "The Battle at Lake Changjin photographed Chinese’s faith and romance, for the country and the nation!" Some viewers made an affectionate comment for the end of the film: "There are no eggs in The Battle at Lake Changjin, but when I walked out of the cinema and saw the bustling city, I understood that China today is the best egg!" The film aroused the audience’s deep feelings of home and country, and Chen Kaige also explained the significance of The Battle at Lake Changjin: "As a work, the film should convey ideals and boost a spirit to a certain extent, and the most important thing is that we should not forget it." It is with this creative concept that the movie The Battle at Lake Changjin has the universal empathy across generations. One audience who has been a mother said, "Our family is now living under the same roof for four generations, and we may choose to go to the movies once or twice a year. This time, the old man took the initiative to ask the whole family to see The Battle at Lake Changjin. Grandpa was a soldier, so I want to watch this movie to remember the years when passion burned. After the film, he also saluted with his great-grandson. This scene was so touching. "

Original title: Taiwan Province paparazzi reveals the entertainment circle: when the paparazzi skin is thick enough, the heart should be good enough.

"If you want to be a paparazzi, the skin on your body should be thick enough and the skin on your face should be thick enough!" Taiwan Province’s "famous mouth" Xu Shengmei claimed to be "the first paparazzi in Taiwan Province", and once photographed Jerry Yan, Zhang Ziyi and other big stars. In her view, relying on selling the privacy of stars in exchange for money, wandering in the border between law and morality, although paparazzi can always bring readers the first news, but this job is really not done by people.

Today, we will experience the "inhuman life" of paparazzi through the personal experience of Xu Shengmei and Taiwan Province host Ricky.

The skin should be thick enough

An actress asked the underworld to beat the paparazzi.

"The paparazzi in Taiwan Province can be regarded as a’ high-risk industry’, because you should be careful to be beaten every minute." Ricky, the host of Taiwan Province, broke the news that when the actress S, who played Taiwan Province’s hit drama "The Bad Wife", just made her debut, she had a good relationship with a paparazzi in Next Weekly, and a lot of news came from Next Weekly.

Later, Actress S gradually became popular. The paparazzi began to report the news of a female artist in the same company, which aroused the dissatisfaction of Actress S. Finally, the actress even wanted to invite the "underworld" she knew to beat the paparazzi. Fortunately, the paparazzi knew it in advance, but she broke up with the paparazzi and Next Weekly.

Good acting, paparazzi playing pregnant women as "undercover"

In addition, if you want to be a paparazzi, you should not only wait for a long time, but also try your best to get close to the stars, and sometimes you must have superb acting skills. A few years ago, in order to conceal her pregnancy, Taiwan Province actress Ji Qin hired two VIP delivery rooms in the hospital, asked nurses to sign confidentiality clauses, and used anti-pinhole devices to check the whole floor to keep her daughter from being exposed. But unexpectedly, the paparazzi in Taiwan Province went even further, sending pregnant women as "undercover" and specifying that they would live next door to Ji Qin.

Ji Qin’s agent said, "It’s really an exaggeration. A pregnant woman suddenly moved into this hospital, but she hasn’t given birth yet. The reason for staying in the hospital is that everyone at home has a cold, so she stayed in the hospital for a few days to avoid being infected and treated the hospital as a hotel. After the news came out, Wang Renfu and Ji Qin asked the hospital to change rooms for the pregnant woman on the grounds of safety. "

In good health, paparazzi carry water pipes just to shoot Zhang Ziyi

And Xu Shengmei’s colleague once played a plumber for Zhang Ziyi. Xu Shengmei told the reporter that Zhang Ziyi was filming "House of Flying Daggers" at that time, and the crew wrapped her tightly, and some modeling and shooting conditions were not allowed to be leaked. This colleague of hers pretended to be a plumber and tied a bunch of water pipes on his shoulder in order to hide his camera in them. It was snowing heavily that day, and he walked all the way into the set, and no one stopped him. He walked along the built shelf to the roof of the studio and climbed the roof beam, hanging upside down like a martial arts novel with a camera. The crew thought that he was repairing a water pipe, and Zhang Ziyi was filming a very important scene in House of Flying Daggers, that is, jumping up and encouraging, and he successfully photographed Zhang Ziyi from the roof.

Concluding remarks

The joys and sorrows of ordinary people become real privacy when they are put on stars. In fact, all stars have their own A-side and B-side. If it weren’t for paparazzi, where could we have a glimpse? With this, I also want to praise the paparazzi! (Straits reporter Xu Qiaona Lin Jingxian Intern Chen Zui)

　 　 　 　　The TV series "Hua Qiangu" starring Wallace Huo and Zhao Liying is being broadcasted. The point of netizens’ joy is not "bone painting love", but the steamed stuffed bun made of Altman monsters and CG special effects. Of course, the "sweet baby" made by animation is also jaw-dropping.

Special effects buns in Hua Qiangu

Hua Qiangu’s "spirit bug" sweet baby is burping.

　 　 　 　　The same special effects were spit out by the long-awaited online drama "Tomb Notes". Before the broadcast, Nanpai’s uncle said frankly, "The narrative aspect of his own story and the charm of the characters are far stronger than the need for special effects." "I don’t believe there will be such a situation as’ fifty cents special effects’. But after all, there will still be a bottleneck in the film and television production of online dramas in China, and there will still be an industrial development process, so we can wait patiently. ". After the broadcast, netizens spoke out that "the five-cent special effect that is more destructive than the fifty-cent special effect appeared" (but compared with the rough plot, the special effect is not the biggest problem).

In the pilot episode of Tomb Raiding Notes, a lighter flew by and the car exploded.

The blood of "Little Brother" Zhang Qiling

　 　 　 　 What is called Lei Ju by the audience now is either because of the exaggeration of the story or because of the special effects. While special effects account for an increasing proportion in TV series, their reputation is getting worse and worse, and even the word "fifty cents special effects" is used to describe the "shoddy" production of TV series. Domestic dramas have used special effects technology for decades, why are they often called "five-hair special effects"? Is it lack of money or technology?　

What is film and television special effects?

　 　 　 　 First of all, give everyone a definition of "film and television special effects" and "CG". The full name of CG is Computer Graphics, which refers to a category of visual design and production by using computer technology. It includes both art and all visual art creation activities at present, such as print design, web design, three-dimensional animation, film and television special effects and so on. Film and television special effects are one of CG.

In 1986, The Journey to the West Central the Monkey King was born.

　　　　　　　　As early as 1980s, in the six-year-old children’s version of The Journey to the West, the stone monkey was born, and the Monkey King’s "walking on clouds" were all film and television special effects, which was probably the original impression of mainland audiences on this technology.

　 　 　 　　In 1995, Pixar Animation Studio released Toy Story, the world’s first movie made entirely by computer animation, and the concept of CG really began to be widely recognized. In China, most colleges and universities began to set up related majors such as "post-film and television composite special effects" after 2000.

　 　 　 　　For actors, the use of special effects is both a good thing and a difficult problem.

The Man-eating Flowers in Hua Qiangu

　 　 　 　　Rulu, the actor who plays Xia Zixun in Hua Qiangu, once lamented, "The plot that once needed to travel across mountains and rivers to shoot can now be solved by a piece of green cloth and blue cloth." However, without the performance experience of "listening, seeing and feeling", the difficulty of interpreting the role has increased a lot. "The emergence of CG requires actors to perform more, and it is necessary to cultivate stronger imagination and artistic creativity."

The shooting scene of "Four Famous Boys" is set in green cloth.

After post-processing, the green cloth becomes blue sky and white clouds.

　　　　　　　　However, in the eyes of special effects producers, special effects cannot be a "sub-item" for actors’ performances. Xiao Yang, the director of the film "Youth Class", is the founder of a well-known special effects production company, Tiangong Extraordinary, and has been engaged in post-work for a long time. He doesn’t agree with the actors’ complaints about the production of special effects, and thinks that the "non-physical performance" of actors should be a basic skill as early as school.

　 　 　 　　"I don’t quite agree with the saying that actors work harder because of the special effects of film and television." Xiao Yang takes the drama of standing on the edge of a cliff as an example. "Now it can be done by post-production. Actors can do it by post-production without standing on the cliff. Does it make you concentrate on your performance to a certain extent and will not have psychological fear?"

Why is the effect only "fifty cents"?　

　 　 　 　 Film and television special effects have been widely used in domestic dramas, and the production of special effects has become an indispensable part of the full-screen legendary martial arts fairy tales. The audience’s focus on watching domestic dramas has also changed from paying attention to actors and plots to picking up dubbing clips and special visual experiences. But what stunned the audience was not how good the special effects were, but how thunderous they were. 　

The Special Effect Fox in swords of legends

　 　 　 　　For example, last year’s TV series "swords of legends" was dominated by netizens, who once said that "if special effects are removed, a group of people are crazy". Waterfalls that don’t move and beaches that walk without footprints are even dubbed as "special effects of 30 cents".

　 　 　 　 Known as the China Heavenly Edition "clash of the titans", the TV series "Stone Dare to Be the Hero of Heaven East" once played a publicity stunt of specially invited special effects production team of NASDAQ-listed IT companies before the broadcast, but after the broadcast, the special effects were hit in the face every minute. Some netizens vomited that "the whole drama exudes a sense of cheapness with thick plastic foam. When the immortals meet in the South Gate of Heaven, if the actors didn’t brush their sense of existence in front of the camera, they would really think they were watching cartoons".

　 　 　 　 Why the special effects of domestic dramas are scum, funding is a big factor. Generally speaking, the price of TV special effects lens is about 1500 yuan a second, but for most TV dramas that need to use a lot of special effects, no matter how big the production is, the budget is not enough. Although it is not 50 cents a second, the cost can only be a defective product.

　　　　　　　　It is reported that in 2010, the Zhang Jizhong version of The Journey to the West spent 15 million yuan on the post-production of special effects, and 14 companies participated in the production of 102,000 seconds of special effects shots, which is about 147 yuan per second on average. Zhang Jizhong revealed that compared with the 2003 edition of The Legend of the Condor Heroes, The Journey to the West’s post-production funds increased by 10 times, but the number and difficulty increased by 20 to 30 times, and the number of special effects shots accounted for more than half of the total number of shots in the series.

Zhang Jizhong version of The Journey to the West stills

　 　 　 　 However, after this TV series with more than 300 special effects shots in each episode was broadcast, many viewers called the special effects cottage. "The edges of the key image are all serrated, and many scenes of CG animation have not been color-corrected and are crude. Where did the investment go?"

　 　 　 　 In this regard, Zhang Jizhong’s explanation is that the investment of the play can’t be compared with that of American blockbusters, and the domestic technology can’t reach Hollywood level.

　 　 　 　　The online drama "Tomb Notes" claims to cost 5 million yuan per episode, with a total investment of more than 80 million yuan. However, after the broadcast, netizens discussed whether the level of special effects is 50 cents or 20 cents, and why the advertising time vision suddenly improved.

　 　 　 　 The relevant person in charge of the online drama "Never Imagine" said that special effects will only be used unless the plot needs it. "The best special effects team in China is even Xu Ke and Guangying, and many people are reluctant to do special effects for domestic dramas. If they want to do it, they are usually some students practicing their hands and playing."

　 　 　 　　Xu Jie, the special effects director of the TV series Men on Armored Ships, who has been in business for 15 years, admits that it is not an exaggeration for students to operate the special effects of basic domestic dramas. "The single repetitive special effects work is very simple. I can say that one can be trained in two or three months, but what China lacks is the technical director-style talents."

　　　　　　　　"The special effects industry itself has not existed for a long time. It is almost changing with each passing day. There is a lack of basic developers in this field in China, so it is difficult to keep up with the pace of large foreign companies." Mr. Q, who has been engaged in the film special effects industry for six years at Base Fx, said.

　　　　　　　　Mr. Q believes that the biggest bottleneck of film and television special effects is not the technology, but the rendering time is the biggest test if you want to make a detailed and realistic picture. However, at present, the production cycle and development mode of TV series obviously cannot tolerate the working mode of "slow work and fine work".

The picture of "Life of Pi" is beautiful, but its special effects company R&H has declared bankruptcy.

　 　 　 　 "The special effects industry is not particularly mature in the world, and many problems are still in the discussion stage." Xiao yang, the director of tiangong extraordinary splendour, said. Special effects cost money, but companies that make special effects may not make money. For example, Ang Lee directed "The Fantasy Drifting of Boys and Girls", whose special effects are generally recognized as good, but its special effects company has declared bankruptcy.

　 　 　 　Xiao Yang believes that "in China mainland, there is no problem for domestic practitioners to make special effects of a single shot, and the special effects of low still depend on the choice of the producer and whether the producer respects the basic special effects workflow".

　　　　　　　　"As far as I know, the level of everyone in the market is still similar, just a matter of money and time." Xu Jie, the special effects director of the TV series "Men on Armored Ships", said. For Xu Jie’s point of view, Li Xingwen, a senior film and television critic, also agreed that "on the one hand, it is hard power, the improvement of technology and the cultivation of talents, on the other hand, it is the satisfaction of funds and time."

　 　 　 　 The special effects shot in Men on the Armored Ship has 3600 seconds. "Now I advocate the concept of’ post-pre-production’. I also brought a group into the group before the drama was filmed. Many props, shapes and scenes later became my responsibility. In fact, these are closely related to special effects." Xu Jie admits that the crew’s respect for special effects work will directly affect the final presentation effect.

Stills of Men on Armored Ships

　　　　　　　　The criteria for judging the quality of special effects are basically grasped by each crew. Xu Jie said: "At present, we are still in a stage of watching and auditing together. As for the standard of one, two, three, you don’t have it yet, so there will be industry chaos."

　　　　　　　　Li Jianping, Dean of Animation College of Beijing Film Academy, once analyzed the faltering development of China’s film and television special effects from an educational perspective. He said that most of the current special effects are digital technology, which is close to the training direction of animation major, so many special effects artists in China are from animation major, and it is urgent to subdivide the special effects production major. There are no special effects software with independent brands, no local special effects talent team, the narrow development space of special effects teachers in China and the imperfect education system, which are all bottlenecks in the development of film and television special effects in China.

　　　　　　　　"The market is still very big," Xiao Yang said, and many talents are still being trained. "The industry is not short of simple implementation, but it lacks real guidance." The era of special effects artists in China may have to wait. "Chinese’s art conceptual design, the contractual spirit of institutional cooperation, the selection of scenes, etc. need to be completed and then formed into a system." Having participated in many film and television works, he fully affirmed the level of China’s special effects industry. "There are many talents in China, and many special effects in Hollywood are also contracted to domestic teams, because the post-producers in China are hard-working, but our shortcomings may be the lack of production system and the design of art concepts."

　 　 　 　 "The emergence, development and growth of the special effects industry are just to complete a dream. The whole film and television industry is for dreaming, so special effects and actors are all part of it." Xiao Yang believes that the structure of domestic dramas needs to be reorganized. "The performance of actors and whether producers respect the production of special effects are all problems, and the bad results can’t be blamed on the production of special effects."