The French criticized "The Promise" as "grandiose"

With the Golden Palme d ‘Or, the mainland box office record of over 100 million, and of course the spat over the "bloody case of steamed bread", the "Infinite Yuanyang Chariot" between Chen Kaige and Chen Hong entered France on March 15th, local time. This masterpiece, which disappointed many China audiences, suffered the same fate in France, and the local media criticized The Promise far more sharply than China. At present, "Promise" claims to have earned 190 million box office in the mainland, but it is still far from recovering 350 million investment. Judging from the situation in France, Europe can’t count on it for the time being, but it has encountered resistance in the North American market. The "money path" of Promise is very worrying.
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[b][align=left] There is no top to drool [/align][/b]

  Before March 15th, 2006, France should be a land full of flowers and applause in Chen Kaige’s mind. Farewell My Concubine won the highest honor, the Palme d ‘Or Award, for him and for China films, and pushed Chen Kaige to the peak of his career. Last year, it was also in Cannes, and Chen Kaige’s The Promise was infinitely beautiful. However, when The Promise was officially released in France, Chen Kaige’s brilliance as an international director was quickly covered up by the bad comments of major media.

  "Before the release, posters of" The Promise "were everywhere in France, but after the release, they quickly fell to the failure side in the local bad reviews in France." On the most authoritative film website in France, "Hello! In movies and ALLOCINE, among the 18 media, except for four non-movie fashion magazines, 14 other media with great influence in France gave negative comments one by one: le figaro, the newspaper with the largest circulation in France, and five media, including World Journal and the authoritative movie magazine PREMIERE and SCORE, gave only one.

  The film critic of France’s most authoritative Film Handbook made Michel Ferrodon completely deny The Promise with grief, and the comments such as "absurd special effects and grandiose exoticism" were heartbreaking.

[b][align=left] "money path" is unpredictable [/align][/b]

  As the birthplace of world movies and one of the centers of European culture, France’s reaction to The Promise is bound to have an impact on European neighbors, and the one-sided negative comments make people very worried about the release of the film in Europe. Previously, at the Berlin Film Festival in February, the appearance of the whole film "The Promise" did not win applause for itself, and the release of the film in France was even worse.

  On the other side of the ocean, in North America, the largest market of world movies at present, the "money path" of Promise is still unclear. As early as the beginning of this year, some media revealed that Varnstam Brothers, which signed the distribution rights of The Promise in North America and other places in Cannes last year, "quit" and lost the distribution rights to the overseas investor Moon Stone Company. Although Mr. and Mrs. Chen Hong have never responded positively to this question, an insider confirmed yesterday that "Varnstam Brothers has no confidence in the film and has indeed returned the package".

  The reporter wanted to verify this matter with the producer of The Promise. Yesterday, he repeatedly called Han Sanping, the general producer of the film, and Chen Hong, the producer, but one could not be connected and the other was turned off.

(From "xiaoxiang morning herald")