New business data analysis capabilities, ＂business＂ to help businesses know each other, more confidant!
In June this year, in order to help businesses run their businesses efficiently, Tik Tok Life Service launched an official data platform."business", provide official authoritative industry data and analysis interpretation, and help businesses find business promotion points and business opportunities from the data. As the saying goes, know yourself and know yourself, and you will win every battle.To run a business, we should not only know the changes in the industry, but also know ourselves thoroughly.On the basis of "knowing well", we will achieve stable and long-term growth.
Recently, Business Economics was upgraded to version 2.0, and the upgraded Business Economics introduced the function of "Look at yourself".Help businesses fully understand their own business data and interpret the current business situation from multiple angles.At the same time, combined with the multiple capabilities of detailed data disassembly, rich industry interpretation and diverse data tools, businesses will more easily understand business trends through data and seize business growth opportunities in time.
Understand yourself: focus on the business data of the business itself and interpret the business situation from multiple angles.
The "Look at Yourself" ability of the 2.0 version of "Business Economics" focuses on the business data of the business itself, covering six business scenarios, including stores, commodities, live broadcast, video, talent acquisition and search, and provides multi-angle data display and analysis to help the business deeply understand its own business situation.
1. Store: comprehensively analyze the store operation data and accurately find the store operation optimization point.
The store data module includes online traffic analysis, offline write-off performance analysis, store list, details of individual stores, etc., which can help merchants quickly understand the comprehensive performance and operating conditions of stores, comprehensively grasp the core data of stores and locate stores with different data performances, help store comprehensive management and improve operating efficiency.
For merchants who want to know the recent performance of the store and judge the business risks,Can passStore-online traffic analysis、Analysis of off-line write-off performanceBased on the data of these two modules, we can discover and judge whether the store’s traffic, customer repurchase and composition are healthy, and adjust the business strategy in time.
• Function entrance:Business-Store-Online Traffic Analysis
• Function entrance:Business-Store-Offline Write-off Performance Analysis
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For businesses that operate multiple stores and want to find out the stores with operational problems in time, they can quickly locate the stores that need to be focused on through the data such as favorable rate and conversion rate on the store-store list module; Merchants can also locate the causes of problems in store operation through the data analysis of the store details page, such as insufficient discount? Or the online drainage effect is not good and so on.
• Function entrance:Business-Store-Store List
• Function entrance:Business-Store-Store Data Details
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Not only the problem stores are found, but also the "excellent management" stores can be located according to the comprehensive performance of the above module data, so as to easily achieve the task of patrolling stores and consolidate the foundation of stable business growth.
2. Commodities: Quickly understand the core performance of commodities and efficiently enhance the business value of commodities.
The commodity data module includes commodity overview, commodity list, item details and other data modules, which helps merchants to deeply understand commodity data and quickly understand the core performance of commodities such as channel performance, audience characteristics and transaction transformation. On the basis of fully understanding the performance of commodity data and the trend changes behind the data,Merchants can accurately tap the potential of explosive goods and efficiently enhance the business value of each product.
• Function entrance: business-commodity-commodity overview
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It has become an important business plan for many businesses to create explosive goods on holidays and marketing activities to drive the overall sales growth. The trend of indicators such as flow, transaction and crowd characteristics presented in the commodity data module,Merchants can quickly understand the overall performance of goods, quickly locate excellent/problematic goods, efficiently optimize product mix and product delivery strategy, and enhance sales transformation.
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3. Live broadcast: real-time monitoring during live broadcast, experience precipitation after live broadcast, and continuous improvement of live broadcast delivery capacity.
Nowadays, with the shift of mass consumption habits to online, it has become the business strategy of many life service businesses to promote business growth through live broadcast and short video. At the same time,In the process of live delivery, the effect of account/partner delivery, how to mark the market in real time, and how to resume the market after live broadcast are also hot spots for merchants.The live data module of Business 2.0 includesLive calendar, live big screen, live details pageThree functions, to solve the above problems, to help businesses see the performance of live data from a global perspective, and to improve the live delivery ability.
3.1 Live Calendar
passLive calendar, merchants can view the situation of all live broadcast rooms in real time, and view the data performance of all live broadcast types such as self-broadcast and live broadcast according to the broadcast time, so as to carry out live broadcast operation planning more efficiently.
• Function entrance: Business-Live-Live Calendar
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3.2 Live big screen
The live broadcast big screen is an excellent helper for merchants to watch the live broadcast, helping merchants to control and adjust the live broadcast rhythm in real time and improve the live broadcast effect.
• Function entrance:In the "Live Calendar", click on a specific live room to enter.
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3.3 Live details page
The live broadcast details page is a "weapon" for merchants to make a resumption later. In order to ensure the long-term effect of live broadcast with goods, it is an essential business method to make a resumption of each live broadcast. Through the traffic funnel diagnosis on the live broadcast details page, the merchant can more clearly find the problem and the direction and method to solve it; Through the commodity analysis of this module, we can know the details of commodity sales performance in the live broadcast room; Through user analysis, we can gain insight into the effect of getting customers in the live broadcast room.
• Function entrance:In the "Live Calendar", click on an ended live room to enter.
4. Video: Interpret short video data in an all-round way and precipitate high-quality experience.
The video data module of "Business" version 2.0 aims to help merchants see the business impact and effect brought by short video operation from a global perspective, meet the needs of merchants who want to know the business income brought by video, and what kind of video is more likely to bring transactions and exposure, and help business growth. The video data module includesVideo overview, video list, video details pageThree functions.
4.1 Video Overview
with regard toWant to know the effects of the videos published and promoted by yourself and your partners, and the businesses with the best video performance,You can view the specific video business performance through the video overview.
• Function entrance:Business-Video-Video Overview
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4.2 Video Details Page
For businesses who want to know the specific effect of the video and know more detailed data such as its delivery performance, user evaluation and audience characteristics, they can view it through the video details page function.
• Function entrance:You can click on a specific video through video overview and video list to enter.
4.3 Video List
Video list ruleSupport merchants to view all videos released in the past 90 days., including merchant video, talent video, UGC video (up to 500).
• Function entrance:Business-Video-Video List
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5. Talent: In-depth analysis of the effect of cooperation with talent, and timely adjustment of talent cooperation strategy.
Daren data aims to help merchants deeply analyze the effects of live broadcast and short-sighted frequency band goods, understand the communication and transformation capabilities of different talents, and help optimize the cooperation strategy of Daren. Talent data module includesOverview, list and details of cooperation experts.Three functions.
5.1 Overview of Partners
Through the overview of Daren’s cooperation, merchants can see which products are the best for Daren to bring goods, which products are sold higher in live or video channels respectively, and which ones bring more goods.Effectively judge and evaluate the value and strategy of cooperation with talent, and improve the business operation effect.
• Function entrance:Overview of business-talent-talent cooperation
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5.2 List of Partners and Details of Partners
When the merchant wants to know the details of the goods brought by the partner, and comprehensively evaluate and adjust the pallet, he can fully understand the situation of the partner on the details page of the partner, including the portraits of the fans, the content and so on.
• Function entrance:Business-Talent-Partner List
6. Search: Grasp the needs of users and improve the search transaction.
As an action initiated by users, search reflects users’ needs most directly and truly. By understanding the search data, merchants can not only accurately grasp the needs of users, but also reach the target customers efficiently, improve sales conversion and incite business growth by optimizing the operation strategies such as search words and planting grass videos. The search data module of "Business Economics" 2.0 includes two functions: overview of search traffic and analysis after viewing, which helps businesses to fully understand themselves.Search traffic exposure and transaction conversion, accurately adjust the search business scenario strategy, and improve the search transaction rate.
6.1 Overview of search traffic
Through the overview of search traffic, merchants can understand the core data such as the current number of search exposures, the number of search transactions, the amount of search transactions, and the search words that bring the most exposure traffic, and see their overall performance in the search business scene.
• Function entrance:Business-Search Analysis-Search Traffic Overview
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6.2 Search analysis after reading
Through the analysis of post-search, merchants can fully understand their own search management effects and adjust their business strategies such as search terms and promotion content in time.
• Function entrance:Business-Search Analysis-Look and Search Analysis
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Before this upgrade, the data presentation and interpretation ability of Business Economics Version 1.0 in "Looking at the Industry" helps businesses to understand the industry trends behind the data and seize the business growth opportunities.
Nowadays, the upgraded "Business Economics" has increased the data ability of "looking at yourself", which brings comprehensive data inventory and analysis support to merchants in more detailed business scenarios such as stores, commodities, videos, cooperation experts and search, so that merchants can understand their own business conditions more clearly, know themselves and gain long-term growth!
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