There is no more ＂377＂ in ordinary cosmetics.

　　As the saying goes, one white covers all the ugliness, and one fat destroys everything.

　　For girls who love beauty, "377", a "online celebrity component" in the whitening field, will certainly be familiar.

　　Because it claims to have the effect of brightening and brightening, ordinary cosmetics added with "377" have always been favored by female consumers.

　　However … … A few days ago, National Medical Products Administration announced that all products with "377" added to the formula of ordinary cosmetics for filing violated the relevant provisions of the Regulations on the Supervision and Administration of Cosmetics and the Measures for the Administration of Cosmetics Registration and Filing, and would be investigated and dealt with by provincial food and drug administrations.

　　Therefore, many common cosmetics brands that focus on "377", such as Runbaiyan, Baizui, and John Jeff, have all removed related products. This wave of operation has aroused the great concern of girls who love beauty … …

　　[Announcement]

　　Special cosmetics that can whiten skin

　　To add "377"

　　"377" is the common name of the cosmetic raw material "phenylethyl resorcinol".

　　Phenylethyl resorcinol is an organic compound with a white to light brown powder appearance, which is widely used in various whitening and freckle-removing anti-aging products.

　　However, a few days ago, National Medical Products Administration issued an announcement, stating that all products with phenylethyl resorcinol added to the formula of ordinary cosmetics for filing violated the relevant provisions of the Regulations on the Supervision and Administration of Cosmetics and the Measures for the Administration of Cosmetics Registration and Filing, and would be investigated and dealt with by provincial food and drug administrations, and the investigation progress would be submitted to the Cosmetics Supervision Department of National Medical Products Administration before December 20th.

　　Guangzhou Municipal Bureau of Market Supervision responded to whether ordinary cosmetics can use "377", saying that according to the contents of the Announcement of the State Food and Drug Administration on Approving the Use of 4-(1- phenylethyl) -1,3- hydroquinone as a cosmetic raw material, the purpose of approving the use of "377" is only to whiten the skin and inhibit the formation of melanin by inhibiting the activity of tyrosinase.

　　This means that "377" can only be added to special cosmetics that claim to be whitening. If "377" is added to the formula of ordinary cosmetics for other purposes, registration or filing shall be completed in accordance with the requirements for registration and filing of new raw materials, and it shall not be used until the filing is completed.

　　In National Medical Products Administration official website, the reporter inquired about the filing of related "377" products, and found that, taking Run Bai Yan Jing Touhuan Brightening Discharged Liquid as an example, only the relevant contents could be found in the filing information of domestic ordinary cosmetics. In the composition of the product, phenylethyl resorcinol is clearly marked, and the related marks can also be seen in the plan of the product packaging. However, there is no relevant filing in the filing information of domestic special-purpose cosmetics.

　　[influence]

　　Online flagship store products off the shelf

　　The offline goods have also been urgently withdrawn.

　　As the saying goes, "one white covers three ugliness" and taking white as beauty is the inherent thinking of many women. With the expanding base of consumers and the influx of capital, various products containing "377" have sprung up. However, as soon as the announcement of the State Administration of Market Supervision came out, the merchants removed the ordinary cosmetics products containing "377" ingredients at the first time.

　　Recently, the reporter visited a number of cosmetics collection stores in Nanjing, and found no related ordinary cosmetics containing "377" ingredients. Then, the reporter browsed the official flagship stores of related brands on an e-commerce platform and found that these ordinary cosmetics involving "377" ingredients have been removed from the shelves.

　　The reporter contacted the official customer service of a certain brand about the products removed from the store. During the conversation, the customer service said that the related products had indeed been removed. The customer service said that it was uncertain whether the next step would be to re-sell and when to re-sell, and we had to wait for the notice.

　　Although these products are off the shelf in the official flagship store, related products can still be purchased in some private online stores that purchase goods through third-party channels. Shopkeepers are reluctant to say more about the fact that they are still selling products that have been removed from the shelves of official stores. They just said, "There is no problem with the products, so you can buy them with confidence. But it’s only been sold for a few days, and I can’t buy it in a few days. "

　　"‘ in ordinary cosmetics; 377’ Being banned is a milestone in industry standardization. " A skin care blogger who claimed to be a 9-year-old senior formulator wrote, "It is good for the long-term development of whitening cosmetics market and good for consumers. There will be more reliable whitening products after 2 years.

　　[Attitude]

　　Some consumers are busy hoarding goods.

　　Most consumers are waiting to see.

　　In the eyes of the industry, what kind of signal did National Medical Products Administration send out when he attacked "377" raw materials?

　　A beauty blogger said that according to the regulations, only products with "whitening certificate" can be promoted with "freckle removal" and "whitening". At present, in order to avoid risks, some ordinary cosmetics use words such as "brightening" and "brightening" instead, which are all acts of playing the edge. "I think it’s a good thing for the state to issue this regulation, and it’s more responsible to consumers, because it gets ‘ Whitening special certificate ’ It must go through a complicated review process, which will be fairer to many companies that have been making products with their heart! "

　　Consumers have different views on this wave of off-shelf operation. Ms. Mo is a big fan of "377" products. She told reporters, "Hear ‘ 377’ After the news that the product was taken off the shelf, I immediately found a familiar store and smashed two boxes of 377 milk skin masks, one for this period of time, and the other for fear that it would really be out of stock. " Ms. Mo also said that she loves it so much, first because of her trust in the ingredients, and second because she has become "sticky" with the brand.

　　If it is less than, it thinks that since the country has explicitly banned it, it means that such a product must be defective. "I will definitely not buy it again."

　　More people said that they would see if these brands can successfully get the "Whitening Special Certificate" and put it back on the shelves in the later period, and then they will measure whether they will buy it again.

　　"Whitening products used to have frequent safety problems. And get ‘ Whitening special certificate ’ , which means that the product has passed the safety inspection, and there are no illegal heavy metal components, so ‘ Whitening special certificate ’ It is actually a protection for everyone. " A well-known skin care blogger expressed his views on this "ban".

　　[Explanation]

　　Testing items are multi-purpose and take a long time.

　　Enterprises are unwilling to apply for "whitening certificate"

　　The reporter learned that in fact, since June 30, 2015, china food and drug administration (now the State Administration of Market Supervision) has officially included whitening cosmetics in the "freckle-removing special cosmetics" for management. In the announcement at that time, it was clearly stated that most cosmetics on the market claimed to be beneficial to skin whitening were consistent with the mechanism of cosmetics claimed to reduce skin epidermal pigmentation. In order to control the safety risk of whitening cosmetics, it was decided to bring them into the management of freckle cosmetics.

　　However, in reality, many companies that produce ordinary cosmetics that claim to have the efficacy of "brightening", "brightening" and "anti-tanning" have not applied for this kind of products to join the ranks of "freckle-removing special cosmetics" on their own initiative, that is, they have not applied for a "whitening certificate" for these products.

　　Why don’t these companies want to apply for a "whitening certificate" for their products when they are listed for the record? It is reported that when china food and drug administration requests to apply for a "whitening special certificate", it is necessary to test whether the microorganisms exceed the standard; Whether the heavy metals (lead, mercury, arsenic and cadmium) exceed the standard; Whether it contains prohibited ingredients (phenol, hydroquinone); Skin irritation test, skin allergy test, skin phototoxicity test, human patch and other items.

　　In addition to a wide range of testing items, the approval time of "whitening special certificate" is also long. The application process of domestic special cosmetics includes three steps: examination of hygienic conditions for registered production, product testing and approval. It takes about one month from the submission of information to the completion of the examination of hygiene conditions for registered production, about six months from the delivery of samples to the inspection agency to obtain the qualified inspection report, about five months from the submission of information to the approval for approval (if necessary, it takes about 9.5 months in total), and it takes at least one year to complete a set of processes. The filing of ordinary cosmetics only takes 3-4 months, which greatly advances the time to market.

　　Comprehensive "Modern Express" Red Star News, Financial Network Report