＂Snow Labyrinth＂ ended with a hot list, and Mi Mi broadened the content boundary to accumulate potential energy.
On September 27th, "Snow Labyrinth", a suspense drama in Northeast China, ended in Migu Video. Since its broadcast, the drama has attracted a large number of viewers, frequently ranking among the total popularity of the cat’s eye network, and the popularity of the microphone has exceeded 10,000, ranking in the forefront of the total popularity list. From all aspects, the success of Snow Labyrinth in word-of-mouth and attention not only reflects the guarantee of content quality, but also shows the increasingly mature ability of Migu video in content screening, evaluation and control.
Aesthetic changes create a highlight moment of suspense drama
"Snow Labyrinth" is produced by Zhang Yimou, directed by Lv Xing, and co-written by Yuanang Zhang and Melias. It tells the story of the hard work made by a temporary anti-drug task force in Harlan, Northeast China, to safeguard social justice. They are brave and fearless, creating a unique legend of mir in Northeast China in the 1990s, which makes people excited and excited.
At a time when the young people of Generation Z are in line with the theme of online suspense, Snow Maze strengthens its conception from a differentiated perspective, and raises the opposition between reality and people’s hearts to a brand-new height, which successfully resonates with the audience and inspires people to think deeply about the complex human nature and the power of justice. By showing the tragic fate of the protagonist Jiang Xiaohai, the play urges the audience to reflect on the social environment, fate manipulation and personal character factors that lead to the fall of good people, and opens a new outlet for suspense drama. Once the Snow Labyrinth was broadcast, it was frequently searched in Weibo, Tik Tok, Aauto Quicker and other platforms, and the explosions continued, fully demonstrating the popularity of the drama. Mi Gu video also linked Jilin Wenlv, Harbin Wenlv, the Communist Youth League, etc., and jointly planned to break the circle and drive the northeast cultural tourism boom.
The so-called realistic snow maze is easy to walk, but the snow maze in the heart is difficult to break. The kind Lele stayed in the heavy snow that year, and Zheng Bei and Jiang Xiaohai had to face each other the truest. When Guang Xiao, who should have enjoyed happiness, was missing in the big photo, the snow maze in reality had already passed. The story of Snow Fan Palace is over, but the thinking it left is far from over. In real life, we are all faced with all kinds of choices, which determine the direction of our lives, and the enlightenment brought to us affects every audience for a long time.
Revitalize the content ecology and harvest long-term value
While regretting the ending, the audience of Snow Labyrinth was also surprised by the action of Mi Gu video in the entertainment market. From the successful operation of the Paris Olympic Games to the popularity of "Past by the Water" and "Snow Maze", the video content strategy of Mi Gu has been constantly updated, which has promoted the extension to pan-sports and pan-entertainment, covering multi-layer users.
Since entering sports in 2018, Migu Video has successfully broadcasted many large-scale professional events such as World Cup and European Cup, and international comprehensive events such as Olympic Games and Asian Games. Today, as the first platform of domestic sports content, Mi Gu video covers the copyrights of 30 competitive sports events, and widely uses independent live broadcast technology, broadcasting more than 9,000 events throughout the year.
In recent years, in order to meet the diverse content needs of users, Migu Video has been constantly adding the layout of the entertainment field, devoted to the creation of multi-theme entertainment content and the research on emerging fields, and promoted the sustainable development of the content market by launching high-quality works with artistic value. In the just-concluded 34th Flying Awards, Mi Gu participated in the production and broadcast of Welcome to Maile Village, Courtyard of County Party Committee, Three-body, Our Decade, and won the award for outstanding TV series, which showed his outstanding ability in pursuing the balance and unity of social value, commercial value and artistic value of his works.
In the current fierce industry competition, policy guidance, market norms, public awareness and aesthetic standards are all undergoing significant changes. These changes emphasize the core role of content construction in the sustainable development of video platforms. Migu Video continuously optimizes its audio-visual ecosystem, and uses refined operation and technological innovation to build a more comprehensive content ecology and IP resource pool. By promoting the innovation and upgrading of the platform ecosystem and the comprehensive deployment of all links in the industrial chain, Migu Video is gradually forming a unique competitive advantage of combining the "signature dishes" of exclusive events with special content belts.
During the next National Day, Mi Gu video will also provide you with events such as World Table Tennis Major League (WTT), China Open, CBA, NBA, Premier League, Serie A, La Liga, Bundesliga, AFC Champions League and Super League, as well as a series of derivative programs such as AI Ping-pong China, China Model-Tennis Season and World Sports in China, to accompany you to spend the National Day holiday.