CCTV Smart Media College was formally established and unveiled.

　　Cctv news On October 23rd, CCTV Smart Media College was formally established and unveiled. This is the first domestic smart media college established by CCTV relying on the core resources of "Artificial Intelligence Editorial Department" and combining universities, scientific research institutions and leading enterprises in the Internet industry.

　　Luo Qin, deputy general manager of CCTV, said in his speech that in order to implement the important guiding spirit of the Supreme Leader General Secretary on promoting the in-depth development of media integration and the development strategy of "5G+4K/8K+AI" of the Central Radio and Television General Station, relying on the "artificial intelligence editorial department", CCTV actively laid out the product line of "cloud, digital and intelligent" services, expanded the all-media comprehensive service of "content+platform+technology" and comprehensively promoted CCTV. On this basis, the layout and construction of Smart Media College is a concrete measure to implement the spirit of the Central Committee and a sincere move to transform and upgrade to an all-media integrated service provider. The establishment of Smart Media College will further promote the media industry to enter the era of smart Internet from the era of mobile Internet.

　　Zizhong Zhao, dean of the New Media Research Institute of China Communication University and consultant of the artificial intelligence editorial department of CCTV, said in his speech that intelligence is the inevitable direction of the in-depth development of media integration in China, and talent is the core element of the development of artificial intelligence. He believes that CCTV’s layout of smart media colleges is of great significance to the development of local artificial intelligence, and will realize the "smart media+"model for local areas and create an intelligent media ecology.

　　On September 26th, the General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Accelerating the Development of Deep Media Integration, which pointed out that it is necessary to give full play to the role of market mechanism, enhance the market competition awareness and ability of mainstream media, explore the establishment of "news+government service business" operation mode, innovate media investment and financing policies, and enhance self-hematopoietic function.

　　Zhao Lei, deputy general manager of CCTV and dean of Smart Media College, said that media integration is based on "talent is the foundation", "technology is the driving force" and "service is the direction". Under the background of the current era, the service boundary of traditional media has undergone new changes, and the extension and integration of media into government affairs, services and business fields is becoming a trend. The construction of Smart Media College will promote the innovative development of "news+government service business" operation mode in the media industry.

　　Zhao Lei further introduced the preparation of CCTV Smart Media College. He said that the Smart Media College will set up an expert committee and a curriculum committee to be responsible for the project research and curriculum system construction of the Smart Media College. Provide one-stop service for students through the combination of "online and offline" teaching mode; Introduce courses covering the popularization of artificial intelligence knowledge, professional ability training in audio-visual field, and application training for government and enterprise industries; Building an online experimental platform to provide advanced practical environment for students, the goal is to cultivate all-media talents and focus on the innovative application of artificial intelligence technology in the media field.

　　At the unveiling ceremony, CCTV signed a cooperation agreement with China Communication University New Media Research Institute, Alibaba Cloud, Tencent Cloud, Baidu AI Cloud Technology, Huawei Cloud, Qi Anxin and Zhongke Wenge to jointly build a smart media college; Signed a letter of intent for project cooperation with China Merchants Bureau of Hunan Malanshan Management Committee and Jiangsu Taicang Rong Media Center.