Notice of the General Office of Hangzhou Municipal People’s Government on Forwarding Hangzhou Famous Brand Strategy Promotion Committee on the Measures for the Identification and Management of Famous
No.40 [2002] of Hangzhou Zhengban
District and county (city) people’s governments, municipal government departments and directly affiliated units:
The "Measures for the Identification and Management of Famous Brand Products in Hangzhou" formulated by the Hangzhou Famous Brand Strategy Promotion Committee have been approved by the municipal government and are hereby forwarded to you. Please implement them carefully.
General Office of Hangzhou Municipal People’s Government
September 13th, 2002
Measures for the identification and management of famous brand products in Hangzhou
Hangzhou Famous Brand Strategy Promotion Committee
(July 18th, 2002)
In order to promote the implementation of the famous brand development strategy, improve the popularity and market share of Hangzhou products, enhance market competitiveness and promote Hangzhou’s economic development, according to the Product Quality Law of People’s Republic of China (PRC) and the Notice of the municipal government on Printing and Distributing the Implementation Plan of Hangzhou’s Quality Revitalization (1999-2010) (Hang Zheng [1999] No.15), the measures for the identification and management of famous brand products in Hangzhou are formulated.
First, the scope and principles of identification
(1) The term "famous brand products in Hangzhou" as mentioned in these Measures refers to industrial and agricultural products produced within the territory of our city and recognized by the Hangzhou Famous Brand Strategy Promotion Committee (hereinafter referred to as the Municipal Famous Brand Selection Committee) in accordance with these Measures.
(two) the Municipal Selection Committee unified organization and implementation of Hangzhou famous brand product identification and management. The member units of the Municipal Selection Committee are composed of the municipal government and its relevant departments and social organizations. The Municipal Selection Committee has an office composed of members of the Municipal Selection Committee and relevant industry departments, and is responsible for the daily affairs of the Selection Committee. The office of the Municipal Selection Committee (hereinafter referred to as the Municipal Famous Brand Office) is located in the Municipal Bureau of Quality and Technical Supervision.
(3) According to the product classification, the Municipal Selection Committee consists of several professional evaluation groups, which are mainly composed of quality management, standardized management, technological progress, marketing and industry associations (societies), and determines the evaluation scheme of famous brand products in Hangzhou according to the product categories and conducts evaluation. Experts participating in the review shall be appointed by the Municipal Selection Committee, and a rotation system shall be implemented.
(four) the identification of famous brand products in Hangzhou, adhere to the principles of science, justice, openness and voluntary application by enterprises, implement total control, and choose the best. Give priority to market evaluation, user evaluation and quality evaluation, and do not engage in lifelong system. The identification of famous brand products in Hangzhou is carried out once a year.
(5) The cultivation and development of brand-name products are guided by the national industrial policy, agricultural policy and market demand, with emphasis on: the whole machine products and final products of leading industries, traditional pillar industries and high-tech industries, high-tech products, high-value-added products and high-export products; Planting, breeding and agricultural and sideline products, special and excellent products.
(six) Hangzhou famous brand product identification work does not charge the applicant enterprises, and does not increase the burden on enterprises. The required expenses shall be arranged by the municipal finance.
Second, the reporting conditions
(1) Industrial products
1, in line with national laws, regulations and industrial policies;
2. The enterprise has a registered trademark registered and approved by the State Trademark Office, and has high visibility and reputation in related industries;
3, the market share, export earnings in the forefront of similar products in the province or the city, good after-sales service, high user (consumer) satisfaction, good market evaluation;
4. The technical level and physical quality of products have reached the advanced level of similar products at home and in the province, and they are in a leading position;
5. Mass production has been completed for three years, and a certain economic scale has been formed. The annual sales income of machinery, chemicals, building materials, metallurgy, light industry and food products is more than 50 million yuan, and the annual sales income of medicine, electronics, clothing products and high-tech products is more than 30 million yuan. The sales of daily consumer products rank among the top in the province or the city.
6, the enterprise has advanced and reliable production technology and equipment, technological innovation, new product development ability in the forefront of the industry in the city, and has a good development prospect;
7. Established a relatively perfect measurement guarantee system and standardization system (level 3 or above);
8. The enterprise has passed the quality system certification and operated effectively, and the total quality management has achieved results, and the product quality has been steadily improved for a long time and can be continuously improved.
(2) Agricultural products
1, in line with the development direction of agricultural industrial policy, production and operation behavior in accordance with the relevant provisions of laws and regulations;
2. The enterprise has a registered trademark registered and approved by the State Trademark Office, and has a high visibility and reputation;
3. Batch production has been completed for 3 years, and there is a fixed production base for agricultural raw materials, forming a larger breeding scale or production scale;
4, high-tech products, product quality in the province or the city in the advanced level of similar products;
5, advanced production technology, in strict accordance with product standards or local agricultural standards, the implementation of standardized management before, during and after delivery, with a quality management system to ensure the stable improvement of product quality;
6. Strong market competitiveness, high market share and high user (consumer) satisfaction;
7. Good economic benefits. In principle, the sales revenue of the previous year must reach more than 10 million yuan, and it has good development prospects.
(three) any of the following circumstances, does not belong to the scope of Hangzhou famous brand products:
1, nearly three years by the national, provincial and municipal quality supervision and spot checks were identified as unqualified, or major quality accidents, major claims;
2, users and consumers generally reflect the existence of quality problems;
3, included in the scope of compulsory management of the state has not been certified;
4, does not have the independent legal personality of the enterprise production;
5. Other serious violations of laws and regulations.
Three, the declaration and identification procedures
(a) before the end of March each year, the Municipal Famous Brand Office accepts the declaration of famous brand products in Hangzhou.
(2) On the basis of voluntary declaration, the enterprise shall truthfully fill out the Application Form for Famous Brand Products in Hangzhou. Municipal enterprises approved by the competent department, submitted to the municipal famous brand office. Other enterprises must be signed by the local industrial authorities and reported to the local, county (city) Bureau of Quality and Technical Supervision (sub-bureau). Among them, agricultural products must be signed by the local agricultural comprehensive department and reported to the district and county (city) Bureau of Quality and Technical Supervision (sub-bureau).
(three) District, county (city) Bureau of quality and technical supervision (branch) after receiving the "application form" of the enterprise, according to the conditions of brand-name products for preliminary examination, and solicit opinions from relevant departments. To agree to recommend, after signing and sealing, report to the municipal famous brand office within the specified time.
(IV) The Municipal Famous Brand Office shall, after qualification examination of the submitted materials, organize relevant professional review groups to comprehensively evaluate the operation of the reporting enterprise, supervision and spot check of the reporting products, product performance indicators, consumer complaints, user (consumer) satisfaction and quality management, and put forward review opinions respectively.
(five) according to the evaluation opinions of the professional evaluation group, the Municipal Famous Brand Office puts forward a list of suggestions, and after soliciting the opinions of the relevant departments, it shall report to the Municipal Selection Committee for review. City famous brand office will review the list of suggestions and publicize it to the public for comments through the news media. On the basis of soliciting opinions, it shall be submitted to the Municipal Selection Committee for deliberation and confirmation.
(six) the Municipal Selection Committee identified Hangzhou famous brand products, there must be more than two-thirds of the members to vote, more than half agreed.
(seven) the famous brand products in Hangzhou, awarded the title of "Hangzhou famous brand" by the Municipal Selection Committee, awarded the certificate of Hangzhou famous brand products, and announced to the public.
IV. Encouragement and protection measures
(a) the validity of the title of Hangzhou famous brand products is three years. During the validity period, the product logo or words of "Hangzhou Famous Brand" can be used in the nameplate, label, packaging, manual, decoration and advertising of its products, but the year of obtaining Hangzhou famous brand products should be indicated.
(two) Hangzhou brand-name products within the validity period, exempt from municipal quality supervision and spot checks. In the activities of rectifying and standardizing the market economic order and "combating counterfeiting and protecting famous brands" in our city, it was listed as a key protection object.
(3) Famous brand products in Hangzhou are the basic conditions for recommending famous brand products in Zhejiang, and enjoy the support policies of governments and departments at all levels for famous brand products, and give priority to the technical transformation, technical development and other projects, funds and energy.
(four) support the establishment of enterprise groups with brand-name product manufacturers as the core, and give full play to the brand-name effect. Vigorously promote brand-name products and their production enterprises, and improve the visibility, competitiveness and market share of brand-name products and their production enterprises.
V. Management
(a) Hangzhou famous brand products expire, should be in accordance with the relevant procedures of these measures, apply for re evaluation.
(two) products that have not won the honorary title of famous brand products in Hangzhou shall not use the logo of famous brand products in Hangzhou; Those who fail to re-apply or re-apply after the expiration of the validity period shall not continue to use the Hangzhou famous brand product logo.
Anyone found to have one of the above-mentioned acts will be punished by the quality and technical supervision department in accordance with the relevant provisions of the Product Quality Law on fraudulent use of quality marks.
(III) For those who have won the title of famous brand products in Hangzhou, but the product quality is unstable, and consumers (users) strongly reflect it, or major quality accidents occur in enterprises and major problems occur in the operation of the quality management system of enterprises, the Municipal Selection Committee shall give a warning and order them to make rectification within a time limit. If the product still fails to meet the requirements upon expiration, it shall be suspended until the product title of "Hangzhou Famous Brand" is revoked.
(four) the data provided by the enterprise and the relevant departments shall be true, and any fraud shall be disqualified once it is discovered; To take improper methods to obtain the title of "Hangzhou Famous Brand" products, to be removed, to recover the certificates and medals, and to be informed throughout the city.
(5) Personnel and relevant departments involved in the examination and identification of famous brand products in Hangzhou shall strictly abide by relevant regulations and work discipline, be fair and honest, and abuse power for personal gain is strictly prohibited. At the same time, consciously and conservatively declare the commercial and technical secrets of brand-name product manufacturers and protect intellectual property rights. Those who violate the regulations will be dealt with severely according to the provisions of relevant laws and regulations.
VI. Others
(a) in addition to the identification of famous brand products in Hangzhou according to these measures, any unit or organization in the city will no longer carry out similar activities such as identification, recommendation and appraisal of famous brand products.
(2) These Measures shall come into force as of the date of promulgation. The original "Recommended Measures for Famous Brand Products in Hangzhou" issued in June 1997 (No.50 [1997] of Hangzhou Zhengban Fa) shall be abolished at the same time.
(3) The Hangzhou Famous Brand Strategy Promotion Committee shall be responsible for the interpretation of these Measures.