Can ＂Put all your eggs in one basket＂ surpass ＂Disappeared She＂ at the box office？

Special feature of 1905 film network Undoubtedly, it exploded in this summer file.

Three-day screening, plus a week’s release, has accumulated nearly 1.9 billion at the box office, which is unprecedented for any film in the summer file. In the eyes of many people, the 2023 summer champion will change hands.

After all, the provisional summer champion, on the seventh day of the release, accumulated 1.261 billion at the box office. In contrast, the market feedback of "Put all your eggs in one basket" may be more prominent.

Only in combination with the current box office trend, "Disappeared She" ushered in the high point of the box office in the second weekend, which exceeded 335 million in a single day (July 1), while the latter film currently has the highest box office in a single day, which is 272 million on August 12. Judging from the activity of the overall trend, "put all your eggs in one basket" seems to be weaker than the former.

At present, the platform predicts that the box office of "Put all your eggs in one basket" is around 3.8 billion, while the box office of "Disappeared She" may eventually be within 3.6 billion. The numbers of the two are very close, and it is predicted that the box office is changing every day.

The outside world is also curious about how far these two stories, both set in Southeast Asia, can go in the end, and after half a month, who will win the championship in the summer of 2023.

Market Embodiment of Publicity Plus

The two films "Disappeared She" and "Put all your eggs in one basket" both surprised the outside world. More or less, they didn’t expect that these two films would have such high box office results.

Even though the release schedule of "Disappeared She" coincides with the Dragon Boat Festival, and this kind of explosion occurred in the week of last year, the expectations of "Disappeared She" in the early stage of the outside world are still low, and most people think that they are sad about the film by 1 billion.

As the "pioneer" of the summer file, Disappeared She didn’t have a large-scale screening in the early stage, but it started at 18 o’clock the day before the release, just like the movie Don’t Call me "Gambler" which started at the same time. "Disappeared She" still scored 36.66 million with 14.2% of the films, becoming the box office champion of the day.

The first battle was a success. In the three days of the Dragon Boat Festival, "Disappeared She" won more than 500 million box office results by "Tianshi", of which the attendance rate was as high as 18.3%, and the average number of people per game was 27.2, winning the other films in the schedule.

The biggest turning point of the film is June 23.

Many netizens put forward under the social platform of the pregnant woman who fell off a cliff in Thailand whether "She Disappeared" was adapted according to her story. The parties also gave a very positive response. "You are right. You don’t have to panic and admit your mistake. You came to Nanjing to get my authorization three years ago."

This reply caused a thousand waves, and "Disappeared She" soon caused various social effects on the Internet. Together with the ending song "Cage", it formed a wide-ranging circle, and finally even the content "Man Man" that appeared in the trailer was once again on the hot search.

According to relevant staff, many hot searches of this project are natural topics in the end, all of which are spontaneously fermented by netizens. In the end, "Disappeared She" ushered in the highest point in a single day on Saturday, the second week of its release — — 335 million.

According to the box office data platform, "She Disappeared" fell for three consecutive days from June 26th to 28th. It was at this stage that the platform forecast was adjusted to 3.3 billion, which was mistaken by netizens as an error in the platform algorithm. Finally, it was proved that the movie box office was even higher than this data.

On the other hand, the box office of "Put all your eggs in one basket" is more powerful as a whole.

Compared with the hot spots in the later period of Disappeared She, Put All Your Eggs on the Buckle actively put the social effects ahead.

In the past two years, rumors of "cutting the waist in northern Myanmar" have been common, and even many prototypes have appeared to tell the experience after being cheated to northern Myanmar. With the fermentation of related topics, "Put All Your Eggs" seems to have found a grasp, leveraging its strength, and quickly opened a breakthrough for the film.

In the early stage of "Put all your eggs in one basket", on the short video channel, the original artistic film and television content was presented in the form of pseudo-documentary, which attracted a lot of attention. According to Xiaole, who is engaged in propaganda work, "Put all your eggs in one basket" is a film with the highest data popularity in Tik Tok in recent years, and some people in the industry are studying it privately.

The pre-screening heat of the film got the best feedback in the screening stage, and it took three days to refresh the records of all kinds of film history, and the high attendance rate made the cinema take the initiative to join the show. Although the final screening has caused various disputes, the result of market behavior has led to relatively good results.

Only after the film was released, these forms of publicity were controversial. Douban’s score of 7.3 also fell to 7 after a week, which more or less affected the later fermentation of the film.

On the other hand, The Lost Woman, which also experienced a decline in word-of-mouth, dropped from the initial score of 7.5 to the present score of 6.4. However, to a large extent, social events in the later period became the key, and the audience’s understanding of the film was backward, which did not affect the film too much.

Market performance comparison

Back to the market performance, "Put All Your Eggs" and "Disappeared She" are very similar, but by comparison, "Disappeared She" is slightly better at present.

In the summer of 2023, the box office trend of most films has high single-day box office data in the weekend of the second week (including screening).

On July 1st, the box office of "Disappeared She" peaked at 335 million, while the current highest value of "Put All Your Eggs in One Egg" was 270 million (August 12th). In contrast, the latter’s stamina is not as strong as expected.

At the same time, in terms of box office proportion, although there are some large-scale screenings, "Disappeared She" still has an oligopoly advantage, with the highest box office proportion reaching 83.1%, while "Put All Your Eggs" is currently kept within 60% as a whole, which is closely related to the popularity of the recent file.

At the same time, The Disappeared She is far less powerful than "Put all your eggs in one basket" in the early stage of film arrangement, and the overall stability is about one-third of the market. With the results of screening, the film arrangement of "Put all your eggs in one basket" accounts for more than 40% soon after it started. However, with the rise of the box office in the later period, the film of "Disappeared She" has exceeded half of the market, which has not been achieved by "Put All Your Eggs on One Egg" at present.

In this summer, "contrarian decline" became a key point to prove the performance of the film market. Before and after The Disappearing Woman, there were five adverse falls. On the contrary, For the time being, Put all your eggs in one basket has no adverse fall performance, and the overall performance is very stable.

However, it can’t be ignored that there are only new films this week, and it is difficult to form box office pressure on "Put all your eggs in one basket" in terms of topic and volume. In addition, with the addition of the Qixi file on August 22, the peak of "Put all your eggs in one basket" has not yet arrived.

The possibility of a movie, sinking the market is still the key.

The data shows that "Disappeared She" is more favored by fourth-tier cities, while "Put All Your Eggs on One Egg" has been recognized by many second-tier cities. Only at the level of breaking the circle, "Put all your eggs in one basket" tends to the audience, and the proportion of male and female ticket buyers is almost half. Of course, this is closely related to the female topic of "Disappeared She" to a great extent.

"Put all your eggs in one basket" is still breaking box office records, and it is still unknown whether it can surpass "Disappeared She" in the future. But we expect to see the moment when the record is constantly being refreshed.

As I said before the film was released, I hope "She Disappeared" can heat up the market.

Needless to say, an excellent commercial film never only shines by itself, but also drives the whole market. We also hope that the end of the summer file of "Put all your eggs in one basket" will inject another dose of "fuel" into the movie market!