The anchorwoman of "online celebrity" earns extra income by rewarding her fans.

On the 12th, the Ministry of Culture announced the investigation results of a number of online performance platforms, 26 online performance platforms were investigated and 16,881 illegal online performers were dealt with. The reporter’s investigation found that with the webcast terminal moving from PC to mobile, the live broadcast began to enter the era of the whole people. The rapid development of live broadcast platforms has attracted capital madness, and various live broadcast platforms are becoming the "window" for investment. Since the end of last year, many live broadcast platforms such as virtual hall and Yingke have received tens of millions or even hundreds of millions of yuan in financing. At the same time, problems such as pornography, violence and infringement in webcasting have also become prominent.

Close more than 4,000 performance rooms.

According to the relevant person in charge of the Ministry of Culture, the comprehensive law enforcement agencies of cultural markets in six provinces (cities) such as Beijing, Shanghai, Jiangsu, Zhejiang, Hubei and Guangdong have recently inspected various online performance platforms, and combined them with self-examination and self-correction of online performance platforms to centrally clean up the content of online performances.

According to the relevant person in charge of the Ministry of Culture, in this centralized clean-up, all major online performance platforms closed 4,313 performance rooms with serious violations and rectified 15,795 performance rooms with violations.

The reporter learned that many of the live broadcast platforms and performers investigated this time involved obscene and pornographic content, which is one of the main chaos in the current live broadcast. The reporter has seen on some well-known live broadcast platforms that some "anchors" sexually tease and hint through body and language. "Now mobile phones have almost become the standard for students, and the hard-to-prevent pornographic information in the live broadcast platform is really worrying." A parent in Beijing said.

Violence and abetting crimes are also the focus of this investigation. On some live broadcast platforms, funny live content such as racing cars, eating light bulbs and biting dozens of burning cigarettes appears from time to time. In April this year, the Ministry of Culture clearly pointed out that there was a live broadcast platform to broadcast the gangster-themed games "Grand Theft Auto (GTA)5" and "Dragon 0", etc., with bloody pictures and abetting crimes; Live broadcast of the illegal game "Zhajinhua", etc., promoting gambling behavior, violating social public order and good customs.

According to the investigation results released by the Ministry of Culture on the 12th, 12 business units, including Wuhan Betta Network Technology Co., Ltd., Shanghai Panda Mutual Entertainment Culture Co., Ltd. and Beijing Liujianfang Technology Co., Ltd., were investigated for providing illegal and illegal contents such as promoting obscenity, violence, abetting crimes and endangering social morality. At the same time, many anchors and performers were investigated and dealt with, and a total of 1502 serious illegal network performers were dismissed and 16881 illegal network performers were dealt with.

According to the reporter’s investigation, in addition to pornography, violence and other factors, the infringement problem in the live broadcast process has also been repeatedly criticized. Last year, Betta broadcasted the 2015 DOTA2 Asian Invitational Tournament without authorization, and was judged by the court to compensate the relevant companies for economic losses of more than 1 million yuan. In addition, some video websites take street scenes and shopping crowds in shopping malls as live broadcast targets, and even have live broadcast channels under the banner of "the only way for college beauty". Yang Li, a citizen of Jinan, said, "Many people care about this invasion of privacy. Isn’t live broadcast in public places unattended?"

There is an advertisement for "online celebrity" offering 100,000 yuan.

According to a reporter’s investigation, the huge economic benefits, especially the phenomenon that "the more Huang Yue becomes famous for its violence, the more rewards it gets", have made some network anchors spare no effort to broadcast pornography, violence and even create various farce, and strive for fame.

A female anchor named "Coco" in Shandong has more than one million fans on a live broadcast platform. Fans rewarded her with online virtual flowers, lollipops, diamond rings, luxury cruise ships and other gifts. "Coco" also earned extra income by opening members, adding micro-signals and taking photos with netizens. "Some fanatical fans will send out 1314 gifts in a row according to the performance, with one gift ranging from 0.1 yuan to more than 10 yuan, and a group of 1314 will cost hundreds to thousands of yuan. There are more groups of 521 and 88. " "Coco" said.

It is understood that different platforms have different sharing modes. Some platform anchors can get 30%, while others can get 50%. Some platforms will also set corresponding sharing ratios according to different revenues.

In addition, in addition to directly rewarding and sharing, anchors can earn income by participating in various activities invited by fans, selling goods in online stores, and pushing advertisements during live broadcast. Many "online celebrity" have quoted more than 100,000 yuan for pushing an advertisement. The "2016 China E-commerce Red People’s Congress Data Report" released by CBN Business Data Center estimates that the output value of red people’s industry is close to 58 billion yuan this year, which has far exceeded the total box office of 44 billion yuan in China last year.

The rapid development of live broadcast platforms has also attracted the madness of capital, and various live broadcast platforms are becoming the "window" for investment. Since the end of last year, many live broadcast platforms such as virtual hall and Yingke have received tens of millions or even hundreds of millions of yuan in financing. On March 15th this year, Betta TV, a live broadcast platform, received $100 million in Series B financing from investment institutions such as Tencent and Sequoia Capital.

■ Expert advice

Establish performers

Blacklist system

The Ministry of Culture issued the Interim Provisions on the Administration of Internet Culture in 2011. Recently, the Ministry of Culture also issued the Notice on Strengthening the Management of Online Performance, which explicitly prohibits using human defects or showing human variation to attract users, or using terror, cruelty, destroying the physical and mental health of performers and cruelty to animals to conduct online performance activities.

Wang Yunfei, an associate professor of sociology at Anhui University, and other experts believe that there are so many kinds of live content that it is difficult to clearly define whether it is horrible, cruel, violent or vulgar. Some platforms and anchors play "edge ball", and some deliberately put servers abroad to avoid direct supervision. Therefore, it is necessary to gradually refine policies and clarify the boundaries of various behaviors.

Some cultural law enforcement officials said that it is also difficult to investigate and deal with illegal webcasts. It is understood that at present, the cultural department’s supervision of webcasting mainly relies on random inspections and reports from the masses. The live broadcast platform needs self-examination and self-examination and is responsible for the live broadcast content. However, some live broadcast platform managers said that nearly a thousand live broadcasts are online at the same time, which is often difficult to monitor seamlessly.

Performers such as anchors bear the most direct responsibility for the content of webcasts. Some experts believe that the "blacklist" system for performers such as anchors should be established and improved to make them "illegal in one place and restricted everywhere" and play an effective deterrent warning role. At the same time, real-name registration system measures such as identity authentication should be implemented for network anchors, so that the source can be traced and the responsibility can be investigated. According to Xinhua News Agency

　　"The light rain brings new flowers, and the thunder starts." Starting today, China has entered the solar term of fright. "Sting" means "hiding", and insects hide in the soil in winter; "Surprise" means "wake up", and the spring thunder in the sky wakes up the insect. "Spring thunder scares all insects", which means that the spring thunder begins to sound at the time of the sting, awakening the stinging insects that are dormant in the ground for the winter.

　　In this solar term, when spring thunder suddenly rings and everything grows, what are the delicious tips of spring? Let’s take a look at the "Rural Revitalization and Good Solar Term" recommended map of national high-quality agricultural products jointly launched by China Weather Network and China Social Assistance Network.

　　Cherry

　　When Cherry, the fruit assassin, slowly disappeared in the market, China native cherry began to appear on the market. Cherry is called "the first fruit in early spring" in the north. As the saying goes, "cherries are delicious but difficult to plant", especially the high-quality varieties in big cherries, which are very demanding on many conditions such as climate, soil and water, temperature and humidity. Thanks to the suitable geographical and climatic conditions, sweet cherry has formed two concentrated world-class advantageous producing areas in China: Liaoning, which is dominated by Dalian, and Shandong, which is dominated by Yantai.

　　Mango

　　Golden skin, tender flesh and sweet juice make mangoes popular with people. Mango is native to India and Malaysia. According to research, mango was brought back to China by Master Xuanzang in the Tang Dynasty. It is recorded in the Records of the Western Regions of the Tang Dynasty that "An Boluo Fruit is rare in the world". Nowadays, mangoes are planted in Taiwan Province, Guangdong, Guangxi, Hainan, Fujian and Yunnan.

　　Shepherd’s purse

　　"The peaches and plums in the city are worried about the wind and rain, and the shepherd’s purse flowers in the stream head in spring". Entering the solar term of fright, willows spit out new things, flowers are waiting to be released, and green shepherd’s purse begins to grow out of the ridge. Shepherd’s purse has been eaten since ancient times. Its history can be traced back to the Spring and Autumn Period in the 6th century BC, and "Who says tea is bitter, it is as sweet as water" in The Book of Songs is the initial understanding of shepherd’s purse. For thousands of years, shepherd’s purse has been interpreted in a variety of ways, such as raw food, frying, simmering soup and stuffing, which can be described as one dish and a hundred flavors.

　　Bamboo shoots

　　"Bamboo shoots, bamboo sprouts, can be dishes." The definition of Erya, the earliest ancient Chinese dictionary, tells the historical origin of bamboo shoots and China cuisine. Throughout the dynasties, many literati had a soft spot for bamboo shoots, leaving many poems of praise. Huang Tingjian said that it "leaves bamboos and shoots, and when it blooms, it overwhelms salmon dishes", and Li Yu praised it as "the freshest and most beautiful thing, the first among vegetables". In modern times, the practice of bamboo shoots is varied, such as braised in oil, stir-fried, cold salad and simmered soup, all of which are delicious.

　　Toona sinensis

　　Speaking of the smell of spring, there is another thing that has to be mentioned, and that is Toona sinensis. Although the Toona sinensis on trees in most parts of the north has not germinated during the period of fright, thanks to the developed logistics and greenhouse technology, we can taste this spring flavor in advance during the period of fright. For Toona sinensis, it can be said that those who like to eat are eager to eat, and those who don’t like to eat are shunned. The rich and unique fragrance is used to cold tofu or stir-fry eggs, which are all delicious dishes for people to eat.

[In December, a total of 53.284 billion yuan of lottery tickets were sold nationwide, down 13.8% year-on-year] On January 29th, the Ministry of Finance released the national lottery ticket sales in December 2023. In December, a total of 53.284 billion yuan of lottery tickets were sold nationwide, down 8.565 billion yuan year-on-year, down 13.8%. Among them, the sales of welfare lottery institutions was 17.476 billion yuan, an increase of 5.646 billion yuan, an increase of 47.7%; The sales of sports lottery institutions reached 35.808 billion yuan, a year-on-year decrease of 14.211 billion yuan or 28.4%. Mainly due to the high base of the pulling factors of the football World Cup in the same period last year. From January to December, the national lottery sales totaled 579.696 billion yuan, an increase of 155.044 billion yuan or 36.5%. Among them, the sales of welfare lottery institutions was 194.441 billion yuan, an increase of 46.311 billion yuan, an increase of 31.3%; The sales of sports lottery institutions reached 385.255 billion yuan, an increase of 108.733 billion yuan or 39.3%.