(Reporter Wang Hongyi) On the afternoon of July 6, Anhui Flood Control and Drought Relief Headquarters held a special meeting on flood control and disaster relief work in the whole province, to study and implement the spirit of the important instructions made by the Supreme Leader General Secretary on flood control and disaster relief work, to implement the deployment of the national flood control and disaster relief work dispatching meeting, and to convey the relevant instructions of Han Jun, secretary of Anhui Provincial Party Committee, and Wang Qingxian, governor of Anhui Province. Fei Gaoyun, member of the Standing Committee of Anhui Provincial Party Committee and executive vice governor, attended the meeting and delivered a speech.

　　Han Jun pointed out that flood control is related to the overall situation of economic and social development, security and stability. At present, Anhui Province is about to enter the critical period of "seven downs and eight highs" flood control. Recently, a new round of heavy precipitation accompanied by strong convective weather will appear in some areas, and the flood control situation is complicated and severe. All relevant departments at all levels should conscientiously implement the spirit of the important instructions of the Supreme Leader General Secretary, adhere to the people first, life first, adhere to the combination of prevention first, prevention and rescue, resolutely overcome paralysis and empiricism, and never relax and pay close attention to all flood control measures. It is necessary to strengthen monitoring and early warning, consultation and judgment, overall coordination, comprehensively investigate weak links and potential risks, and do a solid job in disaster prevention such as floods in small and medium-sized rivers, accidents in small and medium-sized reservoirs, urban waterlogging, mountain torrents and mudslides. Once there is a danger, it is necessary to deal with it scientifically, decisively and effectively, and make every effort to rescue and provide disaster relief. Party committees and governments at all levels should strictly implement the main responsibility of flood control and disaster relief, strictly implement the systems of duty and information submission, and leading cadres at all levels should take the lead and command from the front, and implement various responsibilities and measures in every link, post and personnel to ensure An Lan, social peace and people’s well-being.

　　Wang Qingxian’s instructions pointed out that we should base ourselves on preventing floods, fighting floods, seizing major risks and saving major disasters, and pay close attention to all the work of flood control, flood preparedness and disaster relief. It is necessary to strengthen monitoring, forecasting and early warning, pay close attention to changes in weather and rain conditions, conduct timely consultation and judgment, improve the accuracy of forecasting as much as possible, and extend the forecast period. It is necessary to strengthen the defense of key parts, increase the intensity of duty and inspection, and highlight the investigation and rectification of hidden dangers in key parts such as mountain flood danger areas, hidden dangers of geological disasters, and low-lying areas in cities. It is necessary to strictly implement the responsibility system for flood control and drought relief, strictly observe work discipline, improve the flood control and drought relief command system that is linked from top to bottom and departments, and resolutely win the initiative in flood and drought disaster prevention.

　　The meeting stressed that it is necessary to focus on meteorological monitoring in rainstorm areas and geological disaster-prone areas of mountain torrents, encrypt the frequency of joint meetings, release early warning information in time, and decisively transfer the masses in advance. It is necessary to further investigate the hidden risks of key parts such as small and medium-sized rivers, small and medium-sized reservoirs and tailings ponds, formulate urban drainage plans, and take rigid measures such as "shutting down and withdrawing" as appropriate. It is necessary to take the initiative to shoulder the responsibility, deploy emergency rescue forces in advance, strictly implement the duty system, strengthen supervision and inspection of flood control work, and ensure the safety and stability of the province.

　　Photo courtesy of vision china

　　Protecting intellectual property rights and prohibiting the abuse of intellectual property rights, just like two sides of the same coin, are both aimed at making the intellectual property system really promote social development. Only with the consciousness and concept of "strict protection" and "no abuse" can malicious cybersquatting be eradicated.

　　A few days ago, Zheng Yuanjie, the king of fairy tales, publicly announced that he would stop writing the monthly magazine "The King of Fairytales" and devote himself to the rights protection of the three trademarks "Pipiru", "Shunk" and "The King of Fairytales". Over the past 36 years, The King of Fairy Tales has published 495 issues, with a total print run of over 200 million copies, affecting millions of readers. But to Zheng Yuanjie’s annoyance, many characters in his works and the word "King of Fairy Tales" are frequently squatted. After years of efforts, there are still 672 infringing trademarks waiting for rights protection.

　　The tug-of-war of rights protection exposes imperfect trademark protection.

　　His academic performance is not good, and he is not the kind of good boy that school teachers like, but he is kind-hearted, just and brave, and has stories on him — — Zheng Yuanjie’s China boy is called Cpaing. In 1985, with the publication of The King of Fairy Tales, a large number of literary characters, such as Pipiru, Lu Xixi, Shunk and Beta, became famous with Zheng Yuanjie’s fairy tales, which influenced generations of children.

　　However, a few years later, who would have thought that all these characters were registered as trademarks: "Pipiru" became pork skin, "Shunk" became an underwear brand, and "Fairy Tale King" became the flagship store of children’s wear e-commerce. In these years, on the road of safeguarding rights, Zheng Yuanjie is almost alone in "fighting". He knew the Copyright Law and Trademark Law by heart, and even risked his life to obtain evidence to defend his rights, but his "record" was not brilliant: in 20 years, there were 672 trademarks, and only 16 successfully defended their rights. In an interview with the media, Zheng Yuanjie revealed that it would take him six years to "win" a controversial trademark on average, which cost about 90,000 yuan.

　　Among them, the "tug-of-war" for the rights protection of the three trademarks "Pipiru", "Shuk" and "Fairy Tale King" has been going on for several years. Take the protection of the trademark "Cpaing" as an example. After the lawsuit in Zheng Yuanjie, the trademark of the sued enterprise was initially ruled invalid. After that, the trademark registrant appealed to the Beijing Intellectual Property Court and sent it back for retrial. After the relevant review body ruled that the trademark could be used, Zheng Yuanjie continued to sue … … Because of the twists and turns in the process of defending rights, and without the final victory, Zheng Yuanjie was exhausted.

　　"This exposes the imperfection of trademark protection in China. Although the trademark law has provisions on the protection of prior rights, it is not perfect. " Pan Helin, executive director of the Digital Economy Research Institute of Zhongnan University of Economics and Law, said that most trademark ownership in China is still the only requirement for obtaining rights by registration, rather than "actual use" and "true intention". However, the protection of prior rights is the general trend in the world. In foreign countries, as long as the earliest user can prove his prior use, even if the trademark has been registered for many years, he can apply for cancellation.

　　Lawyer Yu Qingkai, director of the Intellectual Property Professional Committee of Guiyang Lawyers Association of Guizhou Province and senior partner of Beijing Yingke (Guiyang) Law Firm, believes that the purpose of preempting the names of people with certain influence into their own trademarks is to promote their own goods or services with the help of the influence of the names of people, which is subjectively malicious and has no legitimacy. Judging from the judicial practice, the characters with such special phrases as "Cpaing" and "Shunk" were originally created by the obligee, who should have copyright, but there is no corresponding basis for the ownership and protection of rights in the current legal system.

　　"Blacklist" may not be able to stop the malicious cybersquatting of trademarks.

　　In 2020, there are about 13.4 million trademark applications in the world, and China ranks first in the world with about 9.3 million trademark applications by category. According to preliminary statistics, by the end of the third quarter of 2021, there were 34,300,631 valid registered trademarks nationwide, an increase of 6,920,766 over the same period of the previous year, with a year-on-year increase of 25.27%.

　　But in sharp contrast, the rush to register is rampant.

　　Ding Zhen, a teenager who suddenly became popular, was robbed, and Eye of the Great Power turned into a pack of cigarettes. Even Zhong Nanshan and Olympic athletes were hot spots. In recent years, wave after wave of "hot spots" trademark news has been searched frequently.

　　This phenomenon of cybersquatting has actually been related to the trademark.

　　To run counter to the meaning. With the increasing number of trademark registration behaviors of "rubbing hot spots", one registered trademark after another is ridiculous.

　　Those registered trademarks, whether hoarded or sold, are often behind unimaginable high transfer fees and usage fees, which may even promote malicious registered trademarks to become a gray industrial chain — — The registration fee is only a few hundred yuan, but if the registered trademark is a famous person, it may involve subsequent transfer, and you can get hundreds or even tens of thousands of times of income.

　　Fortunately, China National Intellectual Property Administration and the relevant administrative law enforcement agencies usually use batch rejection to solve the hot events and malicious cybersquatting of characters. For example, after the Chinese Olympic Committee shouted to stop "malicious cybersquatting", China National Intellectual Property Administration official website issued a notice rejecting 109 trademark registration applications such as Yang Qian, Chen Meng and Quanhongchan.

　　The Measures for the Administration of the List of Serious Violations of Law and Trust in Market Supervision and Management, which was officially implemented on September 1 last year, clearly stipulates that those who submit malicious trademark registration applications that harm the public interests will be included in the list of serious violations of law and trust.

　　Can this move stop this vicious rush to register trademarks? In this regard, Pan Helin said that according to the trademark law, malicious cybersquatting belongs to the category of infringement, not administrative punishment.

　　The list of serious dishonesty has a certain deterrent effect on trademark cybersquatting, but there is still a problem of malicious cybersquatting. In judicial practice, there are no clear provisions on the elements of the determination of preemptive registration, such as prior rights and improper means, and the determination of subjective malice is also controversial. Therefore, it is only a reference model to be included in the list of dishonesty. The key is to clarify the legal boundary of malicious trademark squatting and increase the punishment for malicious trademark squatting.

　　Let the rule of law become the "fence" of trademark protection

　　Last year, China National Intellectual Property Administration issued a special notice, announcing that it would take special actions to crack down on malicious cybersquatting. Among them, malicious squatting on the names of major scientific and technological projects has caused great adverse social impact, and malicious squatting on well-known works or role names has all been included in the crackdown targets.

　　China National Intellectual Property Administration stated that it will strengthen overall coordination, expose typical cases, illegal individuals, enterprises and agencies in a timely manner, and hand over those in bad conditions to local law enforcement departments for punishment in time, so as to create a good legal environment, market environment and social environment for all kinds of market players to compete fairly, innovate and consciously resist malicious cybersquatting.

　　Outline of Building a Powerful Intellectual Property Country (2021— In 2035), it is proposed that by 2035, China’s comprehensive intellectual property competitiveness will rank among the top in the world, and it will basically become a world-class intellectual property power with China characteristics. In the future, with the increasing protection of intellectual property rights in China, the high-pressure situation against malicious cybersquatting will become a new normal.

　　However, in recent years, an act under the banner of intellectual property protection is worthy of vigilance. From the recent Sichuan restaurant being sued for infringement for using the word "green pepper" in its dish name to the previous rights protection incident of "Tongguan Chinese hamburger" and "Xiaoyao Town Hulatang", the limits and protection scope of trademark rights protection have aroused heated public discussion. In the eyes of some people in the industry, protecting intellectual property rights and prohibiting the abuse of intellectual property rights are like two sides of the same coin, both of which are aimed at making the intellectual property system really promote social development. Only with the consciousness and concept of "strict protection" and "prohibition of abuse" can malicious cybersquatting be eradicated.

　　It is imperative to protect "plugging" with the rule of law as a trademark. Zheng Yuanjie suggested at the Weibo that a new clause should be added to the Trademark Law: to register the names and titles of well-known literary characters created by others within the copyright protection period, the authorization of the original author is required, and the registered trademark shall not infringe the copyright of others.

　　Lawyer Yu Qingkai also suggested perfecting legislation to protect the fair use of trademarks. He said that from the perspective of trademark registration, the author did not apply for trademark registration for the role names and titles of his works in time, which would bring difficulties to the follow-up rights protection. But on the one hand, it takes time and cost to register a trademark. On the other hand, if the current trademark law is not a registration act for the purpose of use, it will be recognized by the intellectual property department as malicious hoarding of trademarks and may be subject to administrative punishment. From this perspective, the author’s application for trademark registration for the role of his work has certain legal risks. Therefore, such role names and article titles should be defined as a new type of intellectual property, or the scope of copyright protection should be expanded to include the previously used influential role names and article titles.

　　The industry believes that the "fence" of intellectual property protection can be further built. It is expected that the "plugging" of the rule of law will leave some speculators with no loopholes to drill.

　　[Global Times-Global Network Report Special Reporter Yuan Hong] For a long time, the US Central Intelligence Agency (CIA) secretly implemented "peaceful evolution" and "color revolution" around the world, and continued to carry out espionage activities. The latest report released by the National Virus Emergency Response Center and 360 Company on the 4th revealed the main technical means of CIA planning and organizing a large number of "color revolutions" around the world, including a non-traditional regime change technology called "swarming" to promote young people connected through the Internet to join the mobile protest of "shooting a gun for a place".

　　The CIA is one of the main intelligence agencies of the US federal government. Headquartered in Langley, Virginia, the United States, it has four departments: Intelligence Department (DI), Secret Service (NCS), Science and Technology Department (DS&T) and Support Department (DS). Its main business scope involves: collecting intelligence information of foreign governments, companies and citizens; Comprehensive analysis and processing of intelligence information collected by other American intelligence agencies; Provide national security information and security risk assessment opinions to senior decision makers in the United States; Organize, implement, guide and supervise cross-border secret activities according to the requirements of the President of the United States.

　　The first part of this series of reports indicates that since the 21st century, the rapid development of the Internet has provided new opportunities for the CIA’s infiltration, subversion and sabotage activities. Organizations and individuals who use American Internet equipment and software products around the world have become the puppet "agents" of the CIA, helping the agency to quickly become a "star" in the cyber espionage war.

　　No matter the attempted "color revolution" in Ukraine in 2014, the "sun flower revolution" in Taiwan Province, China, the "saffron revolution" in Myanmar in 2007 and the "green revolution" in Iran in 2009, they can’t get rid of the influence of American intelligence agencies. According to statistics, for decades, the CIA has overthrown or attempted to overthrow at least more than 50 legitimate governments of other countries (while the CIA only admitted 7 of them), causing unrest in relevant countries.

　　Comprehensive analysis of all kinds of technologies in the above incidents, information communication and on-site command have become the decisive factors affecting the success or failure of the incident. These technologies in the United States are in a leading position in the world, which provides unprecedented technical possibilities for the American intelligence department to launch a "color revolution" abroad. Reports from the National Virus Emergency Response Center and Company 360 disclose five methods used by the CIA.

　　The first is to provide encrypted network communication services.In order to help protesters in some countries in the Middle East keep in touch and avoid being tracked and arrested, American companies (allegedly with American military background) have developed a TOR technology ("onion" routing technology) that can access the Internet and is untraceable. Related servers encrypt all the information that flows through them, thus helping specific users to access the Internet anonymously. After the project was launched by American enterprises, it was immediately provided free of charge to anti-government personnel in Iran, Tunisia, Egypt and other countries, so as to ensure that those "dissident youths who want to shake the rule of their own governments" can avoid the scrutiny and surveillance of the legitimate local governments when participating in the activities.

　　The second is to provide off-line communication services.In order to ensure that anti-government personnel in Tunisia, Egypt and other countries can still keep in touch with the outside world even when the Internet is disconnected, Google and Twitter companies in the United States quickly launched a special service called "Speak2Tweet", which allows users to dial and upload voice messages for free. These messages are automatically converted into tweets and then uploaded to the network, and released publicly through Twitter and other platforms to complete "real-time reporting" of the incident scene.

　　The third is to provide on-site command tools for assemblies and processions based on the Internet and wireless communication.The RAND Corporation of the United States spent several years developing a non-traditional regime change technology called "swarming", which was used to help a large number of young people connected through the Internet to join the mobile protest of "shooting one gun for another place", greatly improving the efficiency of the on-site command of the event.

　　Fourth, American companies developed a software called "Riot".The software supports 100% independent wireless broadband network, provides variable WiFi network, does not rely on any traditional physical access mode, does not need telephone, cable or satellite connection, and can easily avoid any form of government monitoring. With the help of the above powerful network technology and communication technology, the CIA has planned and organized a large number of "color revolution" events around the world.

　　Fifth, the State Council, USA, takes the research and development of anti-censorship information system as an important task.And invested more than $30 million in the project.

　　Specific to a number of typical cyber attacks in China, during the investigation, the National Virus Emergency Response Center and 360 Company captured and successfully extracted a large number of Trojan horse programs, functional plug-ins and attack platform samples closely related to the data of "Vault 7" of the Central Intelligence Agency (CIA). According to our reporter’s further understanding, the public security organs have followed up on this matter. This newspaper will continue to pay attention to the progress of this matter.

　　Through further technical analysis, the National Virus Emergency Response Center and 360 Company found that although the backdoor programs and attack components of CIA mostly run in the form of memory resident execution without physical files, it is extremely difficult to find and obtain evidence of relevant samples. Even so, the joint technical team successfully found an effective way to solve the problem of obtaining evidence, and found nine types of attack weapons used by the CIA, including attack module delivery, remote control, information collection and theft, and third-party open source tools.

　　Among them, the joint technical team accidentally extracted an information stealing tool used by the CIA, which belongs to one of the 48 advanced cyber weapons that exposed the confidential document Ant Catalog of the National Security Agency, and is a special information stealing tool of the National Security Agency. This situation shows that the CIA and the NSA will jointly attack the same victim, or share cyber attack weapons with each other, or provide relevant technical or human support. This adds new and important evidence to the attribution of the identity of APT-C-39 attacker. In 2020, 360 Company independently discovered an APT organization that had never been exposed by the outside world, and numbered it as APT-C-39. The organization specializes in cyber attacks and stealing secrets against China and its friendly countries, with victims all over the world.

　　In addition, the power and harm of CIA attack weapons can be seen from the third-party open source tools. This kind of attack means that the CIA often uses ready-made open source hacking tools to carry out attacks. The initial attack of CIA cyber attacks is usually carried out against the victim’s network equipment or server, and social engineering attacks are also carried out. After obtaining the target authority, it will further explore the network topology of the target organization and move horizontally to other networked devices in the intranet to steal more sensitive information and data. The controlled target computer will be monitored in real time for 24 hours, all the keyboard keystrokes of the victim will be recorded, the copy and paste information of the clipboard will be stolen, and the insertion status of USB devices (mainly mobile hard disks, U disks, etc.) will be monitored in real time. Once a USB device is connected, the private files in the victim’s USB device will be automatically stolen. When conditions permit, the camera, microphone and GPS positioning equipment on the user terminal will be remotely controlled and accessed.

　　Through empirical analysis, the latest report finds that CIA cyber weapons use extremely strict spy technical specifications, and all kinds of attack methods echo and interlock. Now it has covered almost all Internet and Internet of Things assets in the world, and can control other countries’ networks anytime and anywhere and steal important and sensitive data from other countries, which undoubtedly requires a lot of financial, technical and human resources support. American-style cyber hegemony can be seen, and the "matrix" deserves its name.

　　In view of the highly systematic, intelligent and covert cyber attacks launched by CIA on China, it is particularly important for domestic government agencies, research institutes, industrial enterprises and commercial institutions to quickly "see" and deal with them at the first time. The report suggests that in order to effectively deal with the imminent network and real threats, we should organize the self-inspection and self-inspection of APT attacks as soon as possible while adopting self-controlled domestic equipment, and gradually establish a long-term defense system to achieve comprehensive and systematic prevention and control and resist advanced threat attacks.

Wen | Deep burning trainee author Wan Qi

Editor | Li Qiuhan

Netease Cloud Music’s road to listing is a bit difficult.

Recently, Netease Cloud Music responded to the outside world. Based on the consideration of the overall market environment and other comprehensive factors, the management of the company decided to suspend the IPO, and will choose a better opportunity to promote IPO-related matters as soon as possible.

The first consideration of capital is the market, and the second is the return on investment.

In the opinion of an analyst, Netease Cloud Music’s move is first related to the big environment. With the tightening of supervision, listing at this time will face uncertainty. Then, on August 16th, news came out that Tencent Music would also shelve its listing plan in Hong Kong.

Some people in the industry have analyzed that the bad market is only one of the reasons. The huge losses of Netease Cloud Music have made investors lack confidence in Netease Cloud Music IPO. According to the prospectus, from 2018 to 2020, the adjusted net losses of Netease Cloud Music were 1.8 billion yuan, 1.6 billion yuan and 1.6 billion yuan respectively, totaling as high as 5 billion yuan, and it is expected that the losses will continue. At the same time, its biggest competitor Tencent Music has achieved net profits of 1.8 billion yuan, 3.9 billion yuan and 4.1 billion yuan respectively.

Netease Cloud Music, established in 2013, has gone through seven years. Due to the constraints of music copyright, it has been difficult for its paying users to grow at a high speed. However, the prospect of using high-viscosity community culture to find the second revenue growth is not clear. In the big environment, in addition to Tencent Music, the short video platforms such as Tik Tok and Aauto Quicker also pose a threat to the traffic.

Netease Cloud Music, which was listed "almost in one breath", has been "besieged on all sides".

Can Netease Cloud Music break through by lifting the exclusive copyright?

Judging from the prospectus, in Netease cloud music revenue, the proportion of membership fees in 2020 is as high as 53.6%, and letting users spend money to listen to music is the main source of profit.

On July 24th this year, according to the anti-monopoly law, the State Administration of Market Supervision ordered Tencent and its affiliated companies to cancel the exclusive music copyright within 30 days, which made the online music market explode.

Si Si, an associate professor at China Conservatory of Music, believes that the company with the most exclusive copyright will undoubtedly be greatly affected after the exclusive copyright is lifted. In other words, this has a greater impact on Tencent Music. Wang Chao, the founder of Yuan Wen think tank, also thinks that this is good for Netease Cloud Music, which has the opportunity to buy some exclusive copyrights that originally belonged to Tencent at a lower price.

"Cancellation of exclusive copyright" is regarded as the lifeline of Netease Cloud Music, but is this really the case?

In 2018, under the impetus of the National Copyright Administration, Tencent Music and Netease Cloud Music transferred their authorized music works to each other, and the two companies only retained 1% of the exclusive music copyright. But this 1% directly affects Jay Chou and Mayday, and many national singers’ songs are controlled by Tencent Music. "Without Jay Chou’s Netease cloud music, there is no soul." A netizen lamented that losing the copyright of some core singers really frustrated Netease Cloud Music.

But in fact, for it, it is not easy to re-light the user’s grayed song list. After all, money still needs to be spent. A record company executive expressed a similar idea about Deep Burning. He guessed that without exclusivity, the copyright fee would be reduced, but their company was unwilling to lower the price. He prefers new forms of binding, such as going deep upstream for content cooperation. This is exactly what Tencent Music is accelerating. In other words, exclusivity has been cancelled, but the threshold of cooperation with music production companies has not disappeared.

At present, the problem of Netease Cloud Music in the music field is not only copyright, but also liquidity efficiency.

The revenue model of online music has not been fully developed. Basically, the platform buys copyright at a high price, and then sells it to users in the form of payment, so as to earn the difference, with a single form.

How much does the copyright price bother Netease Cloud Music? In the earnings conference call of Netease in the first quarter of last year, Ding Lei directly criticized that Netease Cloud Music paid more than 2 to 3 times the reasonable price under the exclusive sales mode of copyright. In the prospectus, from 2018 to 2020, its content service costs were 1.97 billion yuan, 2.85 billion yuan and 4.79 billion yuan respectively, accounting for 171.7%, 123.1% and 97.8% of its revenue respectively.

With such investment, Netease Cloud Music’s "harvest" is that the prospectus shows that in Q1, 2021, the number of monthly users of Netease Cloud Music’s online music service has reached 183 million, but the number of monthly paid users of online music service is only 24 million, which is about one-third of the 60.9 million paid users of Tencent Music in Q1, 2021.

In fact, in 2020, the payment rate of Netease Cloud Music is 8.8%, which is higher than that of Tencent Music’s 7.7%, but compared with the foreign music market, the gap is still very obvious. According to the report data of Guoyuan International Securities in July 2020, the subscription payment rate of Spotify, an overseas music streaming platform, has reached about 50%.

The promotion of the willingness to pay cannot be achieved overnight, and it is worth noting that the premise of its promotion is that the platform needs enough funds to bet on high-quality and even scarce copyright content, so as to attract users to pay. It is not easy for Netease Cloud Music, which has suffered a long-term loss, to spend more money to supplement copyright ammunition.

According to industry-related sources, from 2019 to 2020, Netease Cloud Music was included in the service of paying users of Taobao VIP88 in 88 yuan, and the number of paying users increased from 8.63 million to 16 million. He predicted that Tencent Music would also be connected after Tencent and Ali Eco opened in August. In other words, after Netease Cloud Music Drainage Barrier is broken, its advantages will be further weakened.

Source/Analysys Qian Fan Data

From the product level, according to Analysys Qian Fan data, the online user duration of Netease Cloud Music continues to decline, and the coincidence rate with QQ Music and Cool Dog Music is relatively high, and the exclusive user rate is also the least among the three. The advantage of Netease Cloud Music is not obvious.

In the context of a single profit model and low willingness to pay, "music itself does not make money" is not a ridicule.

Listing is not easy, can social entertainment solve the problem?

Netease Cloud Music is clearly aware that it needs to find a new way out under the pressure that paying users are difficult to break through.

Tencent Music, which achieved profitability earlier, once accounted for more than 70% of the total revenue from social entertainment, relying on the high-margin "online karaoke+live reward" business. Netease Cloud Music is also using social entertainment to "save the country by curve".

Wang Chao explained this realization logic. In terms of consumption power, the member-paid business model is to attract users with low prices, and the business can be at a loss, but it can be realized after the users are introduced. At present, live broadcast realization is a highly efficient business. Since Netease Cloud Music Live Broadcasting Service was launched in the second half of 2018, its revenue has increased from 500 million yuan in 2019 to 2.3 billion yuan in 2020 in just one year.

Doing social entertainment is not difficult for Netease Cloud Music. From the product level, Netease Cloud Music has always been differentiated by song list culture, accurate recommendation mechanism and product tonality. The users account for 89% of the post-90 s young group, which has cultivated a highly sticky community culture.

In recent years, Netease Cloud Music has launched LOOK live broadcast, listening, anchor and other columns around the live broadcast business, which are arranged on various pages. The song room service includes Yuncun KTV, Yuncun singers, parties, etc. At the same time, podcasts are opened to introduce high-quality audio content, and the action is constant. In terms of commercial realization, it includes live broadcast service, virtual goods sales and music-related products sales, among which live broadcast service is the main revenue source of social entertainment.

The effect is obvious. In 2018, the revenue of online music services and social entertainment services accounted for 89.4% and 10.6% respectively. By 2020, the revenue of the two major businesses will become 53.6% and 46.4%, and the revenue of the latter will also increase from 120 million to 2.27 billion. The number of paying users of social entertainment services has also increased rapidly, from 0.58 million in 2018 to 91,700 in 2019, and then to 327,000 in 2020. The monthly income of paying users has also increased from 477.6 yuan in 2019 to 5.73.8 yuan in 2020.

The realization channel of Netease Cloud Music is tilting towards "social entertainment", and there is a trend of overweight this year.

Taking advantage of the unique community atmosphere, the latest version of Netease Cloud Music upgrades "attention" to a first-class entrance, so that users can view the trends of friends and musicians more quickly, and the "cloud circle" adds group chat to find the same hobby. The "cloud village" section also integrates Mlog, song room and chat room. The prospectus also shows that in this year’s strategic adjustment, the user group and participation of the "Yuncun" community will be expanded.

But this doesn’t mean that this business can always make great strides.

According to the statistics of Analysys Qian Fan, since September, 2020, the usage time of Netease Cloud Music has shown a downward trend as a whole, and the rich entertainment and social functions are not as good as expected for retaining users.

Whether the appearance of these new functions will affect the original community tonality is not discussed for the time being. An industry insider believes that online music platforms, social media and short video platforms are accessing related content in the market. From a technical point of view, live broadcast rewards such business segments are highly competitive and reproducible, and there are no industry barriers.

In his view, at the same time, the ceiling of such income will not be high. Based on the consumption scene of music socialization, the extended value-added services, the most important of which is to reward the anchor by ordering songs and giving virtual gifts live, which is not much different from other platforms. Tencent Music, Huya and other platforms have occupied most of the market share, and it is very difficult for Netease Cloud Music to "grab food".

And in Wang Chao’s view, at present, around the realization of live broadcast business, it will become rivals with Tik Tok and Aauto Quicker. When Netease Cloud Music attacks the market share of these two platforms, it will not move.

What is the value of original musicians?

Netease Cloud Music also has a trump card-the original music plan.

Netease Cloud Music was previously restricted by copyright, playing independent musicians, with the purpose of differentiating operations and attracting users. More than one person in the industry mentioned that although the platform has a certain traffic tilt to the musicians in the head, after the exclusive copyright is lifted, it will be beneficial to the original musicians at the waist and even at the tail. After all, the deep binding between the platform and the original musicians is equivalent to having scarce content.

The prospectus also mentioned that by December 2020, the number of registered original music of Netease Cloud Music reached 230,000, and the music tracks of registered independent musicians accounted for more than 45% of all music streaming media. Lao Fan, an original musician who has now entered the mainstream vision, became popular in Netease Cloud Music in his early days.

However, from the perspective of revenue, it is difficult to generalize the contribution of original musicians to the platform. Earlier, an independent musician told Deep Burning that Netease Cloud Music had collected a large number of independent musicians’ works for some time, which was a bit like venture capital. "But it’s worth it to hit one." Wang Chao explained that the industry still follows the "28 Law", and only a small number of people can earn money after they become big names. It is very difficult for most original musicians to count on this to earn money, but it is difficult for the platform to cultivate original musicians to make direct profits, and its greater role is to enrich the sound sources.

And now, after the era of exclusive copyright has passed, all platforms are aware of the importance of supporting independent musicians and are increasing their support.

Source /Pexels

In June this year, according to the news of LatePost, Tencent Music will set up an open platform department for musicians, a group of content studios, a music cloud business center, a promotion market center and a list and data product center on the basis of the original content cooperation department after setting up a content business line. Its main business direction includes, mining and introducing high-quality musicians; Cooperate with the music industry in content co-creation and live performance; Provide distribution and promotion services for music.

In addition, the short video platform is also eyeing. In June this year, Tik Tok APP has launched a music player and began to test the "K song" function; Also launched the "See Music" program. On the other hand, in March this year, Aauto Quicker held the Music Copyright Ecology Conference, which launched the industry’s first music copyright settlement standard. In June, the "Aauto Quicker Double-click Music Plan" was launched to support original musicians through traffic support and copyright settlement.

At present, the advantage of Netease Cloud Music in creating original musicians is weakening. According to the Q2 financial report of Tencent Music in 2021, the number of original musicians has also exceeded 230,000, and Tencent Music is connected with Tencent Video, which can build more music consumption scenes with music programs, and the resources are more attractive for independent musicians.

More importantly, the impact of short video platforms.

According to "Tik Tok Music Ecological Data Report 2020", in the second half of last year, the number of musicians in Tik Tok increased by over 300 million, 6 musicians increased by over 10 million, and 23 musicians increased by over 5 million.

While seizing the resources of musicians, the song-making ability of short video platform is also being verified. For example, the early "Imitating Cats" produced a series of Tik Tok Divine Comedy. This year, in the program "Praise for Songs" produced by Tik Tok and Zhejiang Satellite TV, Phoenix Legend’s adaptation of "Underwater" was also circled. Some people in the industry have analyzed that the short video platform is more suitable to be an incubator for explosive songs and musicians.

A business that needs investment but does not necessarily guarantee to make money is also facing strong new competitors. The advantages of Netease Cloud Music in the original musician sector are gradually being diluted.

Suspension of listing is an active choice, but it is also a wake-up call.

Netease cloud music has been frequently circled by marketing, and it is regarded as a dark horse of online music platform. It is not easy to break the three mountains of online copyright, social entertainment and original musicians.

* The title map comes from Pexels.

　　[Test Drive] Today’s article is not so much a test drive as an appreciation of a giant car model in various backgrounds. Although there is no change in the technology and configuration of the upcoming new Black Orange version, a brand-new color matching also changes the feeling of the whole vehicle, which is the most direct effect achieved by the simplest method. When you drive slowly in the car with this color and personality, the high turn-around rate may make you a little nervous, but when you get used to being noticed, you will find that this is fun.

　　This test drive is the hard top version of the new Beetle AT Black Orange, which is the version painted in black and orange. The engine is still the old 1.8T I believe many friends have heard a little about the performance of this engine, even if you haven’t driven it. The old model 1.8T is the first engine that makes Chinese people have a concept. The advantage is that the cast iron cylinder block is very solid, and the modification potential is high. The disadvantage is that the low torque of 5 is very poor, and the power is lacking before the turbine intervention. The feeling after driving is similar to that of domestic models equipped with this model.

　　The only change that the performance of the Black Orange version of the Beetle can match is that the height of the car body is reduced by 10 mm. This little change is still practical, and lowering the center of gravity of the car body will also decrease, which will enhance the stability of the car to a certain extent. In addition, for users who pursue sports style, the small ground clearance feels more harmonious in visual effect.

"This color combination seems to be more masculine."

　

　　Today, I don’t want to describe the performance of this black orange version of the beetle in too many words, because if you drive 1.8T, racing and showing off its power may be the most effective way, but if you drive a beetle with a personality color, between the power of 1.8T and its personality color, if I have to choose, I will choose to show off its color. When I drive through the lane, passers-by observe my car, and I observe the smiles of passers-by, which is enough …

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The following four pictures are the four main differences between the Black Orange version and the normal version of the new beetle:

　　A large area of orange, the rest are all decorated with black, so the contrast of color matching is too big and conspicuous, which attracted many passers-by to watch when shooting. Plus this black+orange bug is lying in the 798 art factory in Beijing, which is simply a piece of personality. Not much to describe, look at the pictures.

"The new Beetle may be the best production car with the front and rear echoing …"

　　I didn’t PS too many words on the picture because I really didn’t want to spoil the overall feeling of the picture, but I still want to emphasize here that the main difference between the Black Orange version of the new beetle and the ordinary version is that in addition to the large area of orange paint on the car body, the Black Orange version also uses black 17-inch wheels, black exterior mirrors, black roof and color stickers with the word "Black Orange" on the side of the car body. The ink version uses silver 17-inch wheels and silver exterior mirrors.

A few days ago, the author learned from relevant channels that Geely Xingyue L 2.0TD high-powered automatic two-wheel drive flagship has been officially listed, with a guide price of 168,200 yuan. As a new model, the biggest highlight of the new car is the power part, which adopts the combination of 2.0T high-power engine and 8AT gearbox, and it is also the only model in Geely Xingyue L two-wheel drive series equipped with 8AT gearbox.

In terms of appearance, the new car will follow the design style of the models currently on sale. The front face is equipped with a straight waterfall air intake grille with concave treatment, and many chrome decorations are used at the contour edge and the front surrounding area to enhance the exquisiteness of the front face. The energy matrix automatic turn-on LED headlights will not be absent, and they have good recognition and visual impact after lighting.

In addition, the new car continues to be equipped with a blackened penetrating taillight, and at the same time, it is decorated with a horizontal penetrating chrome strip to enhance the layering of the tail, and then the surrounding area is wrapped with a black decorative structure to form a hidden exhaust layout. As for the body size, the length, width and height of the new car are 4770/1895/1689 mm and the wheelbase is 2845 mm, which is consistent with the current models on sale and is positioned as a compact SUV.

In terms of interior, there is basically no difference between the layout of the new car and the models currently on sale, and it adopts two-color matching to show a warm and fashionable atmosphere. In addition, the new car still uses a three-position multi-function leather steering wheel with a 12.3-inch full LCD instrument, while the 12.3-inch central control screen and the 12.3-inch co-pilot entertainment screen are not absent, which shows a good sense of technology. In other configuration parts, the new car also has tire pressure display, seat belt unfastened reminder, lane departure warning, lane keeping assistance, active braking, full-speed adaptive cruise, 540-degree panoramic image, front seat heating/ventilation, main driving seat memory, and 72-color interior atmosphere lights.

Compared with the 2.0TD DCT EVO two-wheel drive flagship with a price of 165,200 yuan, the new car lacks the functions of parallel assistance, door opening warning, rear collision warning, reversing side warning, active noise reduction, automatic parking and other functions, and their power systems and audio brands are also different. The 2.0TD DCT EVO two-wheel drive flagship is equipped with 10-speaker BOSE audio, while the 2.0TD high-power automatic two-wheel drive flagship is used.

In terms of power, the new car is equipped with a 2.0T high-power turbocharged engine, with a maximum power of 175 kW and a peak torque of 350 Nm. The transmission system is matched with an 8AT gearbox, and the comprehensive fuel consumption per 100 kilometers under WLTC conditions is 7.7 liters.

Summary: As a compact SUV owned by Geely Automobile, Xingyue L was first introduced to the market in July, 2021. With its excellent dynamic performance, functional configuration and large space, it quickly gained a foothold in the market, and now its monthly sales can basically be maintained at more than 10,000 vehicles. It is a model that Geely Automobile relies on very much.

Nowadays, the addition of 2.0TD high-power automatic two-wheel drive flagship will further enrich the product lineup of Geely Xingyue L two-wheel drive series, and cater to the needs of different consumers. It is expected to provide some support for the growth of sales.

Interview video

Interview site

　　Vaccination is the most direct and effective measure to prevent infectious diseases. Recently, Covid-19 vaccination for people aged 3-11 was launched in many places in Henan Province. On the afternoon of November 2nd, Lu Mingxia, director of the Monitoring Room 1 of the Institute of Immunization Planning of the Provincial Center for Disease Control and Prevention, visited the Online Interview section of the Henan government website to answer questions about children’s Covid-19 vaccination.

　　Vaccination is very important for high incidence of respiratory diseases in autumn and winter.

　　Is it necessary for children to get COVID-19 vaccine? Lu Mingxia said: "Autumn and winter are the seasons with high incidence of respiratory infectious diseases, such as influenza. There may be the risk of influenza virus and Covid-19 overlapping epidemic in autumn and winter this year. Vaccination is the most economical and effective means to prevent infectious diseases. If you are not vaccinated, you are always susceptible to infection and are likely to be infected. It is very necessary to vaccinate. "

　　Regarding the safety of vaccines, Lu Mingxia introduced that on the basis of previous vaccination work, China has carried out relevant research on the use of Covid-19 vaccines among people aged 3-11. Studies have shown that the safety and immunogenicity of inactivated vaccine in Covid-19 are not significantly different from those over 18 years old.

　　There are two doses of Covid-19 vaccine for children. It is not recommended to vaccinate those who have a history of allergy.

　　What Covid-19 vaccines are suitable for children aged 3-11? Lu Mingxia said that at present, people aged 3-11 in Henan Province use vaccines produced by Sinopharm Beijing Institute, Sinopharm Wuhan Institute and Beijing Kexing Zhongwei, all of which are inactivated vaccines. The vaccine needs to be inoculated in two doses. After the first dose, it needs to be inoculated at least 21 days at intervals of 3-8 weeks, and the second dose should be completed within 56 days. If you miss the best interval, you can replant the second injection as soon as possible without re-inoculation.

　　"It should be noted that you are allergic to the ingredients contained in the vaccine, or you are allergic when you have been vaccinated with similar vaccines before; There have been severe allergic reactions to vaccines in the past; Suffering from uncontrolled epilepsy or other serious nervous system diseases; Children who are suffering from fever, acute diseases, or the onset of chronic diseases, or patients with uncontrolled serious chronic diseases are not recommended to be vaccinated with Covid-19 vaccine. " Lu Mingxia said.

　　Vaccinate according to children’s health, and pay attention to the vaccination interval.

　　What problems should we pay attention to when vaccinating Covid-19 vaccine? Lu Mingxia reminded parents and friends to know about vaccines and diseases in advance and bring a vaccination certificate. At the time of vaccination, it is necessary to truthfully explain the child’s health to the vaccination doctor, and the doctor will judge whether it is possible to vaccinate. Observe for 30 minutes after inoculation, do not take strenuous activities, and keep a regular life and a light diet.

　　Besides, can Covid-19 vaccine be vaccinated at the same time as other immunization vaccines? Lu Mingxia said that children aged 3-11, especially 3-6, have routine vaccines, such as AC polysaccharide vaccine at 3 years old, sugar pill at 4 years old, DTP at 6 years old and the second injection of AC polysaccharide. The interval between routine vaccine and Covid-19 vaccine should be more than 14 days. If there are special circumstances to vaccinate rabies vaccine, immunoglobulin or tetanus for human use, the interval may not be considered. (Wentu/Chen Jing Zhao Meng Moderator/thomas lee Photography/Mu Yi Jia Zhihao)

The richness of the configuration is closely linked to the cost performance of a car, and many people have mentioned it. As for its advantages, please read on.

Let’s take a look at the appearance of Binyue first. The front shape of Binyue is more domineering and stylish, and the net adopts a three-piece shape, which is very recognizable. Headlights are very in line with consumers’ aesthetics and have great visual impact. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the car side, the car body size is 4330MM*1800MM*1609MM, the car uses simple lines, the car side looks very calm, with large thick-walled tires, eye-catching shape. In the design of the rear end, the rear end looks very fashionable and simple, and the taillights look very young. Together with the bilateral double exhaust pipes, the sense of neatness is vivid.

Sitting in the car, the interior looks very elegant, reflecting the sense of design. The steering wheel of this car is beautifully shaped and made of leather, giving people an impulse to control it. Take a look at the central control. The car is equipped with a young touch-sensitive LCD central control screen, which makes the interior design quite layered and the details are still in place. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a beautiful design style and the shape takes the sports route. The car uses imitation leather seats, equipped with functions such as seat proportion down, and it is very comfortable to ride.

Binyue is matched with CVT gearbox, with the maximum power of 93KW and the maximum torque of 152N.m, and the power performance is good.

The space in the back row of Binyue is still spacious, and there is a certain margin in the head and legs, which can be said to be more than enough for daily use. At the same time, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag and co-pilot airbag.

Do you have the urge to buy a car after reading the whole article? Let me make a summary. This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

[Autohome Qingdao Discount Promotion Channel] brings you the latest hot news, this luxury SUV model is being promoted in the Qingdao market with eye-catching discounts. At present, buyers of Cadillac XT5 can enjoy up to 130,000 cash profit, which means that the minimum selling price has been reduced to 242,700, which is very attractive. This discount range is not to be missed. Friends who want to know more details or strive for higher discounts, please be sure to click on the "Check the car price" option in the quotation form to seize this car purchase opportunity.

With its unique design aesthetic, the Cadillac XT5 exudes a strong sense of movement and luxury. The front face features the family’s iconic shield-shaped air intake grille, and with sharp LED headlights, it is very recognizable like the open tusks of a beast. The body lines are smooth, and the overall style is both powerful and elegant, which reflects both sporty performance and the refinement of a luxury sedan. Every detail highlights the extraordinary quality of the XT5 as a luxury SUV.

The Cadillac XT5, with its unique design aesthetic, outlines a refined side profile. Reaching a length of 4,813mm, a width of 1,903mm and a modest height of 1,682mm, the body presents elegant proportions. With a wheelbase of 2,857mm, it provides the vehicle with generous interior space and stable driving performance. The front and rear wheels are both 1,645mm, ensuring good balance and stability. The tire specification is 235/65 R18, and it is paired with a delicate wheel rim design, which not only enhances the look of mobility, but also provides good grip and driving comfort.

The interior design of Cadillac XT5 adheres to the perfect fusion of luxury and technology, providing passengers with a comfortable driving experience with exquisite craftsmanship and humanized layout. In the spacious interior space, the steering wheel is made of leather, which is not only delicate to the touch, but also equipped with manual up and down + front and rear adjustment functions to ensure the best operating angle for the driver. The center console is equipped with an 8-inch high definition touch screen, which integrates multimedia systems, navigation and telephones and other functions to easily meet the needs of drivers. In terms of seats, imitation leather and leather materials are used to provide good support and touch. The main and passenger seats support front and rear adjustment, backrest adjustment, high and low adjustment and waist support. The driver’s position also has an electric memory function to ensure long-term driving comfort. The second row of seats also supports front and rear adjustment and backrest adjustment, and has a proportional reclining function, providing flexible space utilization for passengers and cargo.

The Cadillac XT5 is powered by a powerful 2.0T turbocharged engine with a maximum power of 174 kilowatts and a corresponding maximum torque of 350 Nm. The engine has 237 horsepower output, providing abundant power support for the vehicle. With a 9-speed automatic transmission, the XT5 can provide a smooth and efficient gear shifting experience during driving.

To sum up, the Autohome owner is full of praise for the exterior design of the Cadillac XT5, considering it atmospheric and sporty, which undoubtedly adds a unique charm to his driving experience. This attention to design details makes the XT5 stand out among many competitors and become an ideal car in his mind.

　　Liu Qingyun and Guo Aiming have always been model couples in the circle, but you may not know that they are also invisible rich couples in the circle. Recently, Hong Kong media broke the news that Liu Qingyun and his wife are worth billions (Hong Kong dollars, the same below), one of the most important reasons is that Guo Aiming has good financial management, and she has never lost in real estate speculation!

　　Liu Qingyun has been in the film industry for more than 20 years, and has earned more than 50 million yuan for six films in the past two years, plus endorsement fees, and the income has reached nearly 100 million yuan. But the salary and advertising contracts alone are not enough to make the Golden Horse Best Actor into the ranks of billionaires. Marrying a good assistant is king.

　　Guo Aiming is the most educated Miss Hong Kong champion in Hong Kong over the years. He has a master’s degree in mechanical engineering at the University of Southern California in the United States. He is a veritable "beauty and wisdom". According to Hong Kong media reports, Liu Qingyun is not good at financial management, while Guo Aiming is quite smart in this regard. Since 1994, they have purchased multiple properties in the name of companies and individuals, and they can make a lot of money every time they change hands. According to the data, since 1994, they have owned 6 residential units, 5 have been sold, and one of the old houses has made more than 3 million when it changed hands. Since last year, Guo Aiming has started investing in shops and made nearly 3 million. Overall, in terms of investment property alone, Guo Aiming has earned more than 10 million yuan for her husband. With the addition of more than 30 million yuan in the property they now own, it is conservatively estimated that Liu Qingyun and his wife will already be among the billionaires.

　　It is important to get the right wife

　　There are not a few examples of "husband is expensive by wife" in the entertainment industry, and there are female stars with good luck and them:

　　After Qiu Shuzhen married I. T founder Shen Jiawei, Shen’s business grew bigger and bigger, with more than 120 stores in Hong Kong and a net worth of more than 3 billion yuan.

　　After Lin Qingxia married Xing Li Huoyuan, chairperson of Esprit Global, the company’s share price rose all the way, and the market value exceeded 160 billion yuan.

　　● Li Zhi, after Li Lianjie married Li Zhi in 1999, his career took it to the next level. In 2002, "Hero" created the highest box office record for Chinese movies in the world, and the subsequent "Cast Name" won Li Lianjie the title of Hong Kong Best Actor.

　　Fan Jiang, Zhong Zhentao and Zhang Xiaohui declared bankruptcy after their divorce. Fortunately, Fan Jiang supported him. After the bankruptcy order ended in 2006, he published an autobiography, sang a song, and was reborn as a salted fish.