The anchorwoman of "online celebrity" earns extra income by rewarding her fans.

On the 12th, the Ministry of Culture announced the investigation results of a number of online performance platforms, 26 online performance platforms were investigated and 16,881 illegal online performers were dealt with. The reporter’s investigation found that with the webcast terminal moving from PC to mobile, the live broadcast began to enter the era of the whole people. The rapid development of live broadcast platforms has attracted capital madness, and various live broadcast platforms are becoming the "window" for investment. Since the end of last year, many live broadcast platforms such as virtual hall and Yingke have received tens of millions or even hundreds of millions of yuan in financing. At the same time, problems such as pornography, violence and infringement in webcasting have also become prominent.

Close more than 4,000 performance rooms.

According to the relevant person in charge of the Ministry of Culture, the comprehensive law enforcement agencies of cultural markets in six provinces (cities) such as Beijing, Shanghai, Jiangsu, Zhejiang, Hubei and Guangdong have recently inspected various online performance platforms, and combined them with self-examination and self-correction of online performance platforms to centrally clean up the content of online performances.

According to the relevant person in charge of the Ministry of Culture, in this centralized clean-up, all major online performance platforms closed 4,313 performance rooms with serious violations and rectified 15,795 performance rooms with violations.

The reporter learned that many of the live broadcast platforms and performers investigated this time involved obscene and pornographic content, which is one of the main chaos in the current live broadcast. The reporter has seen on some well-known live broadcast platforms that some "anchors" sexually tease and hint through body and language. "Now mobile phones have almost become the standard for students, and the hard-to-prevent pornographic information in the live broadcast platform is really worrying." A parent in Beijing said.

Violence and abetting crimes are also the focus of this investigation. On some live broadcast platforms, funny live content such as racing cars, eating light bulbs and biting dozens of burning cigarettes appears from time to time. In April this year, the Ministry of Culture clearly pointed out that there was a live broadcast platform to broadcast the gangster-themed games "Grand Theft Auto (GTA)5" and "Dragon 0", etc., with bloody pictures and abetting crimes; Live broadcast of the illegal game "Zhajinhua", etc., promoting gambling behavior, violating social public order and good customs.

According to the investigation results released by the Ministry of Culture on the 12th, 12 business units, including Wuhan Betta Network Technology Co., Ltd., Shanghai Panda Mutual Entertainment Culture Co., Ltd. and Beijing Liujianfang Technology Co., Ltd., were investigated for providing illegal and illegal contents such as promoting obscenity, violence, abetting crimes and endangering social morality. At the same time, many anchors and performers were investigated and dealt with, and a total of 1502 serious illegal network performers were dismissed and 16881 illegal network performers were dealt with.

According to the reporter’s investigation, in addition to pornography, violence and other factors, the infringement problem in the live broadcast process has also been repeatedly criticized. Last year, Betta broadcasted the 2015 DOTA2 Asian Invitational Tournament without authorization, and was judged by the court to compensate the relevant companies for economic losses of more than 1 million yuan. In addition, some video websites take street scenes and shopping crowds in shopping malls as live broadcast targets, and even have live broadcast channels under the banner of "the only way for college beauty". Yang Li, a citizen of Jinan, said, "Many people care about this invasion of privacy. Isn’t live broadcast in public places unattended?"

There is an advertisement for "online celebrity" offering 100,000 yuan.

According to a reporter’s investigation, the huge economic benefits, especially the phenomenon that "the more Huang Yue becomes famous for its violence, the more rewards it gets", have made some network anchors spare no effort to broadcast pornography, violence and even create various farce, and strive for fame.

A female anchor named "Coco" in Shandong has more than one million fans on a live broadcast platform. Fans rewarded her with online virtual flowers, lollipops, diamond rings, luxury cruise ships and other gifts. "Coco" also earned extra income by opening members, adding micro-signals and taking photos with netizens. "Some fanatical fans will send out 1314 gifts in a row according to the performance, with one gift ranging from 0.1 yuan to more than 10 yuan, and a group of 1314 will cost hundreds to thousands of yuan. There are more groups of 521 and 88. " "Coco" said.

It is understood that different platforms have different sharing modes. Some platform anchors can get 30%, while others can get 50%. Some platforms will also set corresponding sharing ratios according to different revenues.

In addition, in addition to directly rewarding and sharing, anchors can earn income by participating in various activities invited by fans, selling goods in online stores, and pushing advertisements during live broadcast. Many "online celebrity" have quoted more than 100,000 yuan for pushing an advertisement. The "2016 China E-commerce Red People’s Congress Data Report" released by CBN Business Data Center estimates that the output value of red people’s industry is close to 58 billion yuan this year, which has far exceeded the total box office of 44 billion yuan in China last year.

The rapid development of live broadcast platforms has also attracted the madness of capital, and various live broadcast platforms are becoming the "window" for investment. Since the end of last year, many live broadcast platforms such as virtual hall and Yingke have received tens of millions or even hundreds of millions of yuan in financing. On March 15th this year, Betta TV, a live broadcast platform, received $100 million in Series B financing from investment institutions such as Tencent and Sequoia Capital.

■ Expert advice

Establish performers

Blacklist system

The Ministry of Culture issued the Interim Provisions on the Administration of Internet Culture in 2011. Recently, the Ministry of Culture also issued the Notice on Strengthening the Management of Online Performance, which explicitly prohibits using human defects or showing human variation to attract users, or using terror, cruelty, destroying the physical and mental health of performers and cruelty to animals to conduct online performance activities.

Wang Yunfei, an associate professor of sociology at Anhui University, and other experts believe that there are so many kinds of live content that it is difficult to clearly define whether it is horrible, cruel, violent or vulgar. Some platforms and anchors play "edge ball", and some deliberately put servers abroad to avoid direct supervision. Therefore, it is necessary to gradually refine policies and clarify the boundaries of various behaviors.

Some cultural law enforcement officials said that it is also difficult to investigate and deal with illegal webcasts. It is understood that at present, the cultural department’s supervision of webcasting mainly relies on random inspections and reports from the masses. The live broadcast platform needs self-examination and self-examination and is responsible for the live broadcast content. However, some live broadcast platform managers said that nearly a thousand live broadcasts are online at the same time, which is often difficult to monitor seamlessly.

Performers such as anchors bear the most direct responsibility for the content of webcasts. Some experts believe that the "blacklist" system for performers such as anchors should be established and improved to make them "illegal in one place and restricted everywhere" and play an effective deterrent warning role. At the same time, real-name registration system measures such as identity authentication should be implemented for network anchors, so that the source can be traced and the responsibility can be investigated. According to Xinhua News Agency

　　With the global major housing market cooling down, Singapore’s real estate prices have risen for 12 consecutive quarters. In order to solve this problem, at the end of April, the Singapore government raised the additional buyer stamp duty (ABSD) for foreigners to purchase residential properties by 30 percentage points to 60%, with immediate effect from April 27th.

　　This has caught many real estate agents and property buyers off guard. "Take a private house worth 2 million Singapore dollars as an example, which means that the extra buyer stamp duty that foreign buyers have to pay will soar from 600,000 Singapore dollars to 1.2 million Singapore dollars (about 6.21 million yuan)." Deng Minjie, executive director of AsianPrime Properties, told the First Financial Reporter.

　　The New Deal was introduced because with the high housing prices, Singaporeans are increasingly worried about being squeezed out of the housing market, and high housing prices may also make Singapore less attractive as an international financial center.

　　According to the latest data from the Urban Renewal Authority of Singapore, the price of private housing in Singapore rose by 3.3% in the first quarter, compared with only 0.4% in the previous quarter. In 2021 and 2022, local house prices increased by 10.6% and 8.6% respectively.

　　The third round of cooling in two years

　　In other major international metropolises, the proportion of ABSD is much lower. For example, the tax rate for foreigners to buy a house in Vancouver is 29%, while the tax rates in London, Melbourne and Sydney are around 14%. New york’s tax rate is only 4.3%.

　　In a joint statement, the Ministry of Finance, the Ministry of National Development and monetary authority of singapore explained the new policy: "The demand of local people to buy their own houses has been particularly strong, and local and foreign investors have shown renewed interest in our residential real estate market.If not controlled, the price may exceed the economic fundamentals. At the same time, there is a risk that the ratio of price to income will continue to rise."

　　Deng Minjie told CBN that under the risk of high loan interest rate environment and global economic challenges, stabilizing real estate prices is the top priority of the Singapore government. "This round of cooling measures is to slow down the purchase demand, especially the purchase demand of investors and foreigners."

　　In fact, this is the third cooling measure for real estate since the COVID-19 epidemic. In December 2021 and September 2022, the government took similar early preventive measures, which had a "mitigation effect".

　　For example, the stamp duty of foreign buyers in Singapore increased from 20% to 30% in December 2021, which led to a decrease of 16.5% in the number of apartments purchased by foreigners in 2022. But in fact, the local real estate prices are still not loose.

　　According to a research report of Orange Tee&Tie, a Singapore brokerage company in 2022, Singapore is still the primary investment destination for foreign investors after several rounds of cooling measures.

　　"Despite the interest rate hike and the cooling measures implemented in December 2021, foreign buyers bought more luxury apartments with a price of S $5 million (about RMB 25.87 million) and above in 2022," the report said. "The purchases of luxury apartments by foreigners and those who have obtained permanent residency in Singapore have almost returned to the level of 2019."

　　According to the buyer’s inquiry data provided by Juwai Iqi Group, a global real estate technology company headquartered in Kuala Lumpur, Singapore is the favorite overseas purchase destination for China buyers. Since 2021, Singapore has entered the top 10 overseas inquiries of China buyers, ranking ninth that year. Although the Singapore government raised the stamp duty on foreign buyers at the end of 2021, Singapore has been ranked tenth in the inquiry list for the next two years.

　　What will be different this time?

　　Foreign buyers account for only a small proportion of Singapore’s real estate sales. According to the data of the Urban Renewal Authority of Singapore, foreign buyers accounted for 4.7% of Singapore’s house purchases last year, rising to 7% in the first quarter of this year.

　　Nicholas Mak, chief research officer of MOGUL.sg, a real estate information platform, therefore believes that if only 10% of purchases are affected, then these measures have limitations. "How can we cool the market if it has little impact on the other 90%? It’s like you have a burning oil plant, and these people don’t use the right tools to put out the fire. "

　　At the same time, people who can afford to buy real estate in Singapore may not care about paying more taxes.

　　Kashif Ansari, co-founder and CEO of IQI, told the First Financial Reporter that the high housing prices in Singapore have eliminated a number of foreign buyers. High-net-worth people who plan to buy Singapore real estate now may not change their decision to buy a house because of a 30% tax increase.

　　“Of course, those who specialize in real estate speculation will be discouraged. On the other hand, foreign buyers aiming at global allocation may turn their eyes to luxury houses in Malaysia or Dubai."He said.

　　Deng Minjie said that according to past experience, foreign buyers often balk after receiving the news, especially this time the increase has doubled.

　　However, after the introduction of the New Deal, one of her clients, the foreign buyer who originally planned to look at the house, did not change her mind. "We have communicated with them in time about the tax increase, and they are still willing to continue the house purchase plan. Their feedback is that Singapore will be the place where they want to invest in immigrants. " She also revealed that,Her buyers reported that the unit price of houses in Singapore was reasonable, but the tax was very high.

　　Sun Yanqing, research director of Orange Easy Industry, told the First Financial Reporter: "Cooling measures may curb demand in the next few months. This may provide time for more housing completion and housing supply. When there is a better market balance, the price may stabilize. When demand shrinks, price increases may also slow down. This will help first-time home buyers and HDB upgraders to buy their first home. "

　　"We have slightly lowered the price forecast for the whole year of 2023 from 5%-8% to 4%-7%." Sun Yanqing said.

　　Deng Minjie predicted that as first-time buyers of Singapore citizens and permanent residents will not be affected under the New Deal, these groups will become the main demand drivers in the coming months. According to the data in 2022, this group accounts for about 90% of residential real estate transactions.