The price of Tesla Model 3／Y／S／X is lowered and the price of FSD is cut off.

Recently, Tesla’s series of actions can be said to have earned enough attention. First, the prices of FSD and EAP plunged, followed by the price cuts of models in China and the United States. After seeing it, many riders were as puzzled as Zhang Er, asking Nianhan what medicine was sold in this Tesla gourd?

According to the latest news, Tesla has reduced the price of the fully automatic driving (FSD) package from $12,000 to $8,000 in the United States and from $16,000 to $11,000 in Canada, while the enhanced version of the automatic assisted driving function (EAP) has been offline.

Speaking of this, some riders may not quite understand Tesla’s FSD and EAP. Let’s talk about FSD, the full name of which is "Full Self-Driving", that is, fully automatic driving. This is the "killer" that Musk has been boasting, and it is also an important growth point for Tesla’s future profit.

But the reality is a bit embarrassing. The progress of FSD doesn’t seem to be as expected. The original price of $12,000 has now dropped directly to $8,000, which is a full cut of one third! To tell the truth, I didn’t understand this wave of operation at first, but I understand it now, so I’ll talk about it later.

Look at EAP again, that is, the enhanced version of automatic assisted driving function, which used to be a "low-profile version" of FSD, and now it has been directly cut off. You know, EAP is not cheap, and now it disappears directly, which is somewhat disappointing for those users who originally planned to buy EAP.

Compared with FSD and EAP, in fact, the most interesting thing is the price reduction of models. Model 3 and Model Y are the main sales force of Tesla, and the price reduction is not small, especially the long-life version of Model Y, which directly dropped by 37,000 yuan, and the starting price came to 299,900 yuan. As high-end Model S, Model S and Model X have a larger price reduction, with the highest drop reaching 100,000 yuan.

As for the reasons for Tesla’s large price reduction and wide range, it is actually caused by many factors. Nianhan thinks that the main reason is that the sales of FSD and EAP are not as good as expected.

As we all know, autonomous driving technology is still in the development stage, and consumers’ trust and acceptance of it is not high enough. Price reduction can attract more users to try FSD, so as to collect more data and help Tesla improve its technology.

In addition, the pressure of market competition is also an important factor. Because now more and more car companies are making efforts in the field of autonomous driving, such as Tucki, Weilai, Wenjie and Xiaomi in China, which are actively developing their own autonomous driving technology. If Tesla wants to maintain its leading position, it must constantly improve the cost performance of its products.

Of course, Tesla’s cost control ability can not be ignored. Through scale effect and technological innovation, Tesla’s production cost is constantly decreasing, which also provides room for price reduction.

So, is Tesla’s price cut a good thing for consumers? I feel that in the short term, it is certainly a good thing. Reducing the price means that you can buy your favorite model at a lower price, which is definitely good news for consumers who are holding money and waiting to see.

But from a long-term perspective, I think we need to observe carefully. First of all, the price reduction may affect Tesla’s brand image. After all, Tesla has always been a high-end brand. Secondly, the price reduction may lead to the dissatisfaction of the old car owners. After all, they bought the car at a higher price. Finally, price reduction may trigger a price war, which will affect the healthy development of the whole industry.

Therefore, Nianhan hopes that riders can rationally look at Tesla’s price reduction, and don’t blindly follow suit. According to your actual needs and budget, choose the model that suits you.