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　　Zhejiang Satellite TV has created a large-scale public welfare star diving reality show "China Star Jump", and recently officially released its first trailer. As the star coach of star jump, diving prince Tian Liang appeared in the trailer, reappearing the style of "the return of the king", and said that he would take all the players to jump again in April.

　

　　Although the program has not been officially launched, the "devil-like" training led by Tian Liang has started ahead of schedule with the approaching of the competition. Yesterday, Tian Liang met all the contestants for the first time, and trained 10 people in "Point Soldiers on the Battlefield". With such a huge training project, we had to "force" Tian Liang to make a surprise move, "broadcast gymnastics" to warm up, and collectively "play with glutinous rice balls" to test the water, which made the atmosphere at the scene increase sharply. In order to enhance morale, Tian Liang even moved the "champion jump" in the Olympic Games to the training site and demonstrated a difficult 10-meter flip jump for the athletes present, which attracted cheers. All the athletes were excited to say that they "finally saw the champion jump".

　

　　Tian Liang 10-meter demonstration jump kills the audience.

　

　　Chen cursor exclaimed, "I finally saw the champion jump."

　

　　As the first meeting with the students, Tian Liang gave a heavy "meeting ceremony" on the spot-the 10-meter platform flip jump, and the scene switched to the Olympic mode in one second. Although he retired for many years, the chemical reaction between Tian Liang who stood on the 10-meter platform again and the platform was triggered immediately. From jumping to tumbling to entering the water, every movement was flawless and perfect, and immediately the spectators in the audience were killed. The players were stunned and excited. "Finally, I witnessed it with my own eyes." In the trailer of "China Star Jump" released recently, Tian Liang also said that "this is the place where my dream began" and "I will jump again with the contestants". This jump once again proves the strength of the diving prince, and at the same time, it greatly increases the morale of the scene. In the next one-on-one training, Chen cursor can be inspired to volunteer to take the lead in training. Although there are many difficulties in the midway due to physical problems, Biao Ge still encourages himself with his iconic "rustic laughter", and he even turns into a Tian Liang fan and POSE for a photo with the star captain.

　

　　Tian Liang’s own unique training method

　

　　Broadcast Gymnastics Warm-up "Tangyuan" Test Water

　

　　In order to quickly achieve the goal of promoting rookie players to professional players, Tian Liang created a unique training method that day. With a group of players doing "broadcast gymnastics" by the pool to warm up, Tian Liang seems to be a parent. On weekdays, the players with the star aura temporarily crossed into the student days, and in addition to listening carefully, they also tried their best to compete for favor in front of the teachers. Chen cursor’s beer belly made his movements too slow, so he won many personal instructions from Tian Liang, which caused Wen Ya’s dissatisfaction that "the coach is biased". For the 64-year-old cow father, Tian Liang also took good care of him, especially during the exercise, and personally accompanied him in one-on-one practice. Considering that some players are timid and afraid of water, Tian Liang led the players to collectively "dive the glutinous rice balls" to test the water, which set up a psychological guarantee for the timid players. When a group of people shouted for the run-up to the pool, they forgot to be afraid or even forget the pain of being choked and slapped by the water. Although Tian Liang scored one to ten that day, all the trainings were carried out in an orderly way with the original training method and friendly smile, and the results were good. The contestants also said that they had gained a lot and looked forward to the second class in Tian Liang.

　　◎ Intern reporter, He Liang

　　On April 21, NASA’s official website announced that astronomers had released a new all-sky map of the Milky Way’s periphery. There was a particularly obvious bright spot on the map, which was a stellar wake caused by a dwarf galaxy that was about to collide with the Milky Way, which also aroused heated discussions among astronomers. Chang Jiang, a doctor of astrophysics at the Zijinshan Observatory of the Chinese Academy of Sciences, told the Science and Technology Daily reporter that this is the first time that humans have directly observed a high-density wake that generates dynamic friction after the theory of dynamic friction was proposed in the 1940s. Its discovery will improve the theoretical framework of galaxy dynamics and play an important role in promoting the theory of galaxy cosmology.

　　Dynamic friction effect has not been directly observed until now

　　Dynamical friction effect is an important physical mechanism in galactic cosmology, but there is no direct observational evidence.

　　Chang Jiang said that in general, the motion of celestial bodies only needs to consider the attractive force, not the friction caused by electromagnetic interactions. For example, the earth revolves around the sun for 5 billion years and is hardly affected by friction.

　　When a massive object is stationary in the background density field, the resultant attractive force in all directions is zero, and the motion properties do not change. However, if it moves relative to the background density field, it will cause its gravitational attraction to surrounding matter and form a high-density wake behind it. This wake will bring a backward static attractive force, which will drag the object down and produce a similar result to friction, so this effect is called "dynamic friction".

　　Imagine a small boat on a big river, and the boat’s rope is tied to the shore. If the tether is released, the boat will be washed away by the river, due to the friction between the river and the boat (stickiness is not considered here). Chang Jiang explained to the Science and Technology Daily reporter that if the motion state of the boat and the river is different, the boat will be carried along with the river because of the friction of the river; if the river has no friction, and the attractive force of the river from all directions is exactly zero, even if the tether is released, the boat will stay in place because of Newton’s first law.

　　However, even in an environment where the river has no friction but attractive force, the flow path will be bent by the attractive force of the boat after the water passes through the boat – the water passing on the left side of the boat will turn right, the water passing on the right side of the boat will turn left, and the stern will produce a high-density wake, so that there is more material behind the boat than in front of the boat, thus creating a net attractive force backwards for the boat, which will cause the boat to move backwards. "Although the river has no friction, due to the accumulation of attractive forces, there will still be a friction-like effect," Chang Jiang emphasizes.

　　Like ships, galaxies move in a background material field, generating dynamic friction that causes them to slow down. The larger the spatial scale, the more pronounced this effect is. In the solar system, it can be ignored, but it is very obvious on the galactic scale.

　　This is the first time that humans have observed this high-density wake, which is the blue, white mass below the Milky Way in the all-sky map. "This shows that the number of stars there is higher than the surrounding ones, and it is likely that the two galaxies on the right side of the Milky Way disk (the Large and Small Magellanic Clouds) produce high-density wake of stars as they move through the Milky Way," Chang Jiang said.

　　New opportunities to study the Large Magellanic Cloud and dark matter

　　The new map also reveals the connection between this high-density wake and a dwarf galaxy called the Large Magellanic Cloud (hereafter referred to as the Barley Cloud) – the Barley Cloud sails through the Milky Way halo like a ship through the water (scientists believe that the Milky Way’s halo is a "hodgepodge" of high-speed stars, star clusters, and diffuse dwarf galaxies thrown out by the Milky Way, including low-density stellar spheres of stars with no obvious structure and various star streams, stellar high-density regions). Its attractive force gathers the stars in the halo and creates a wake behind it.

　　Changjiang told the Science and Technology Daily reporter that the barley cloud is the largest satellite galaxy in the Milky Way, with a total mass of roughly one-tenth of the Milky Way, but it is likely to have just "fallen" in, so it is affected by the tide for too short a time, and the tidal structure is not fully developed, so it is difficult for us to study its "falling" process.

　　This discovery is equivalent to providing a new structure or new perspective to study the falling process of the barley cloud. Chang Jiang said that because the barley cloud is so large, it can serve as a good "probe" to study the structure of the Milky Way and surrounding areas, and even limit cosmology and dark matter theories. Some astronomers believe that the Milky Way is wrapped in a huge dark matter halo, and stars and gas together make up only 3% of the mass of this dark matter halo.

　　"Obviously, according to the kinetic friction theory, this high-density wake is not only composed of high-density stars, but also there should be a more massive dark matter wake at the same location, and the combined force of the two will slow down the barley cloud." Chang Jiang boldly imagined that although dark matter cannot be seen, through the study of the stellar structure and barley cloud dynamics, the mass and range of this wake can be inferred, so as to further infer the ratio of stars and dark matter, the structure of the stellar halo, and the structure, distribution, and mass of the dark matter halo in the Milky Way, and to judge the nature of dark matter, to see if it is cold dark matter or warm dark matter, or some other special particle.

　　Telescopes help humanity understand the Milky Way and the universe

　　"The previous all-sky maps either couldn’t see the outer halo; or the accuracy was not high, and the number of stars was not enough; or the data from multiple telescopes were combined, and the observation accuracy was uncertain." Chang Jiang said that the successful observation of the faint stellar wake by astronomers this time was due to the improvement of observation capabilities and the advantage of space telescopes to achieve all-sky observations.

　　Moreover, since the earth is located on the Milky Way disk, where the density of stars, gas, dust and other celestial bodies is very high, optical observation of the Milky Way disk has always been a big problem. In addition to the structure of the Milky Way disk, observation capabilities also limit the observation of the edge of the Milky Way disk, the Milky Way halo, satellite galaxies in the Milky Way and star streams. "It is difficult to see them in areas that are too far and too dark, and even if you see them, the information obtained is extremely limited," said Chang Jiang. "This requires on the one hand the improvement of telescope technology. On the other hand, it requires multi-band observations, such as seeing high-temperature gas and high-energy processes through X-rays, and observing gas in the Milky Way through radio telescopes. The Purple Mountain Observatory is currently drawing the’galactic picture ‘of the gas distribution in the Milky Way through radio observations

　　Beijing, May 15 (Reporter Li Xingjian) According to the Voice of China’s "News Evening Peak" report, for word-of-mouth maintenance, food safety, etc., many takeaway delivery platforms have declared that "riders should apply for a health certificate". However, the reporter’s investigation found that it is easy to search for a link to apply for a fake health certificate on the Internet. For only 30 yuan, you can get a fake health certificate completed by a P picture. "The store" also promises to "pass the package review". Many takeaway delivery platforms are also "open" to the review of riders’ health certificates, and even takeaway sites help riders open a so-called "green channel" for health certificate application, which can be completed quickly without a physical examination.

　　Xiao Zhang, who was a rider on a takeaway delivery platform in Nanjing, Jiangsu, told reporters that according to regulations, the health certificate should be handled by the CDC in each district, but at their rider station, as long as they hand over 20 yuan to the stationmaster, in less than half an hour, the health certificate can be completed and approved by the takeaway platform.

　　"The reason I don’t do it is that 70% to 80% of riders have fake health certificates. If you want to do it, you will pay 20 yuan to the webmaster, and then you will get the fake health certificate." Xiao Zhang said.

　　Xiao Zhang and others said that due to the intense competition among various platforms and the greater mobility of riders, there is a shortage of personnel at various distribution points, and some distribution points falsify health certificates for convenience.

　　The reporter searched for the name of the group "health certificate" on QQ, and the list immediately popped up multiple ways to apply for the health certificate. After the reporter randomly joined two of the group chats, an administrator soon chatted privately and asked, saying that there is no need for a physical examination, only need to provide information such as name, age, avatar photo, and the city where the running order is located. The health certificate can be applied for in all cities across the country, 30 yuan each, and promises to "pass the platform review".

　　Less than half an hour later, the reporter received the completed "health certificate", which looks almost real from the appearance. The first column of the certificate reads the employee’s preventive health inspection certificate, and the category of the employee is marked with food hygiene, which is valid for one year. It is stamped by the center for disease prevention and control of the reporter’s registered city, and the health certificate number and barcode. The staff member said that many of the health certificates used to run takeout are completed by P pictures.

　　According to media reports, although many disease control departments across the country have provided online inspection of health certificate number network services, but a number of takeaway platform personnel confirmed that the actual operation is still mainly manual review, due to the large number of people and other reasons, the verification effect still needs to be improved.

　　Reporters consulted the local 12320 public health service hotline on issues such as how to report false health certificates, and staff told reporters that they could consult industry and commerce, market supervision or health departments.

　　The reporter then dialed the Nanjing Administration for Industry and Commerce, and the staff said that questions related to the health certificate should be asked by the health bureau.

　　The local disease control department said that it is only responsible for handling health certificates, and the CDC has no law enforcement powers and is not responsible for complaints and reports of fake health certificates.

　　In recent years, Hubei, Inner Mongolia, Guangdong and other places have successively issued food safety supervision and management measures for online catering services, which clearly stipulates that operators, third-party platform providers and third-party logistics service providers engaged in online ordering services should strengthen the training and management of food delivery personnel, and require food delivery personnel to obtain health certificates according to law when they are on duty. However, the national regulatory documents do not put hard requirements on the health certificates of takeaway personnel. The "Measures for the Supervision and Administration of Food Safety in Online Catering Services" that came into effect on January 1, 2018 mentioned that "food delivery personnel should maintain personal hygiene" and "food Security Training and management of food delivery personnel should be strengthened."

　　The relevant person in charge of the Guizhou Provincial Center for Disease Control said that in addition to the problem of false health certificates being difficult to investigate and deal with, there are still problems such as "people and certificates are difficult to verify" in some areas where the health certificate has not been informatized. The person in charge said: "In our provincial CDC to apply for a health certificate, real-time capture and real-time physical examination, after the physical examination, the photo can be matched to apply for a health certificate, and take the road of informatization. Is the person going to the medical examination himself? If you don’t take the road of informatization, there may be loopholes."

　　Zhu Yi, an associate professor at the School of Food Science and Nutrition Engineering at China Agricultural University, said that health certificates that can pass the platform inspection can be called "real and fake health certificates", which brings difficulties to supervision and great hidden dangers to food safety, making the original "safety gate" of food safety into an "empty shelf". Building a fence for food safety requires the joint efforts of distribution platforms and regulatory authorities, and the full use of information technology to make the health certificate information transparent. "The market supervision department not only needs to supervise whether riders are certified to work, but also should conduct on-site inspections and spot checks. At the same time, when it comes to food hygiene, the platform cannot be mercenary."

　　In the new issue of the government gazette, Shenzhen announced the revised "Shenzhen Interim Measures for the Administration of Online Booking Taxi Business Services" (hereinafter referred to as the "Measures"), which came into force on December 1.

　　The new regulations require that newly registered online car-hailing vehicles must be pure electric vehicles. The "Measures" stipulate that vehicles engaged in online car-hailing business services should obtain a "Network Booking Taxi Transport Certificate", and the application for this certificate must meet the requirements of pure electric cars with a wheelbase of more than 2650 mm.

　　At the same time, Shenzhen also has new requirements for drivers. The "Measures" show that drivers engaged in online car-hailing business services should obtain the "Online Booking Taxi Driver’s License", which requires drivers to apply for the online booking taxi driver qualification test and pass the test results.

　　In addition, in order to provide employment convenience for drivers and reduce unnecessary employment restrictions, Shenzhen implements mutual recognition of taxi driver qualification certificates and online booking taxi driver certificates. Drivers can directly drive cruise taxis or online booking taxis before the expiration of the valid period of the former type of certificate.

　　Guangzhou Daily News, more than a year ago, a sudden car accident forced the production of the new version of "The Legend of the Projectile Hero" that was being filmed to stop. Hu Ge, who played the actor Guo Jing, was unable to shoot due to serious facial injuries and was almost disfigured, but the production unit insisted on waiting for Hu Ge to return. On August 31, the cast of "The Projectile" finally resumed full work in Hengdian, and it is expected to be completed on January 10 next year. The reporter conducted an exclusive interview with Hu Ge who was in Hengdian the day before yesterday. On the same day, the crew was filming the scene "Huang Rong worships Hong Qigong as his teacher". Hu Ge, who was full of braids, appeared in front of the reporter in good condition. Now, except for the slightly different skin grafts at the corners of his eyes, the rest is as usual. When it comes to the new version of "The Condor", he has a mixed mood, but he wants everything to be complete and worthy of his friend who died in a car accident.

　　Reporter (hereinafter referred to as "Remember"): You look very smart, how did you show Guo Jing’s honesty?

　　Hu Ge (hereinafter referred to as Hu): Hehe, use performance to make up for the congenital shortcomings. In fact, he did not deliberately show honesty and honesty. Guo Jing’s chivalry and sincerity are more important.

　　Remember: there was the 1983 version of Huang Rihua Zhuyu in front, and the mainland version of Li Yapeng, how do you break through the frozen frame given to Guo Jing by predecessors?

　　Hu: I think the most important thing is to form your own style. When it comes to breakthroughs, there will be pressure. Jin Yong’s Guo Jing is the highest form of chivalry. In his eyes, brotherhood is more important than himself, and national feelings are more important than brotherhood. He and Huang Rong are classic complementaries, a very pure love without any impurities. This is my understanding of Guo Jing, and I will interpret it according to this understanding.

　　Remember: Evaluate Ariel Lin, who plays Huang Rong.

　　Hu: Ariel Lin has added a lot of new things to her performance, and she is more rational than the Huang Rong I remember. We worked together when we were in "Flying Immortals". Ariel Lin is very dedicated and does not complain no matter how hard she works. She also "went on a hunger strike" to lose weight, eating boiled vegetables every day and losing 5kg.

　　Remember: I heard that the kiss scene between the two was deleted?

　　Hu: Haha, it’s not that Guo Jing doesn’t want to kiss, but he doesn’t need this way to express his love.

　　Remember: As a reshoot after a car accident, can you talk about what preparations you made for the reshoot? Many people are very concerned about your current situation.

　　Hu: 10 months away from the public eye, I seem to have been diving for too long and suddenly surfaced, and I’m not used to it all of a sudden… This time I joined the crew two weeks ahead of schedule, and I entered the crew early to get into the state faster.

　　I didn’t get used to re-entering the cast at first, and I was at a loss in the face of the camera. When I needed to hang the wire to shoot, I quickly became excited, because I had also mentally prepared for a year, and of course I was 100% committed to my work when I came back. The producers originally wanted to add a scene of Guo Jing’s injury to explain the changes in the image before and after, and Jin Yong agreed, but in the end they decided to respect the original.

　　Remember: Did you have such a big accident in your life?

　　Hu: I feel that "Condor Shooting" is like my unfinished business, with another friend leaving in the middle (referring to the assistant who died in a car accident). I hope the play can have a happy conclusion.

　　Remember: You seem to be recovering well now. Do you need further cosmetic surgery in the future?

　　Hu: I still need one or two surgeries.

　　Remember: Then what? A plan for the future?

　　Hu: Finished the first album. I feel that my life has always been smooth sailing in the past. Now I am afraid that I am not strong enough to do other things as an actor, and I have a sense of crisis. Guo Jing has gone through a lot of setbacks, and now I can finally resonate with him more.

　　The car accident knocked me out of the original trajectory of life, and also shattered the mask on my face. Brushing past death made me see clearly what is the most important thing in life. Material and desire are external things. The previous life was very superficial, but now I have to face life sincerely again and pick up what I lost little by little.

　　In fact, I myself like to play, so I also like the character of Zhou Botong very much. I am shooting with a playful mentality now. Also, I am still playing photography, and I have a small darkroom at home where I can develop photos. (Reporter Chen Yuzhong)

Editor in charge: Liu Li

The Xiaomi Mi SU7 is the most talked-about car this year.

It just so happened that we also ordered a founding version of the MAX top model and picked an ice berry…

Ah no, the color of Xiaguang purple, and it has been picked up on April 4th, and it is also the first batch of car owners in Hangzhou.

Before picking up the car, we asked everyone what they wanted to know about it.

It can be seen that everyone really cares about this car, collecting nearly 100 questions in one night, and then we sifted through these questions and aggregated them into 34 key questions.

These days, we are on vacation, with several waves of people taking turns to test drive, shuttling through the streets and alleys of Hangzhou, and even going to Shanghai, working until 3 am to run out of power.

In such a high-intensity test drive, we conducted in-depth experience and evaluation of the SU7, and the car has run 1073 kilometers. We also discovered many details that we had not noticed before.

For example, its driving is even more enjoyable than we expected, but its car-machine interaction has not achieved the desired effect because many functions have not yet been implemented.

But overall, we feel that this car is still a good buy.

Therefore, in today’s article, we will not talk about anything else, but will answer the questions that everyone is most concerned about one by one.

Okay, the question-and-answer session begins with the three most asked questions:

1. How about the space in the back row? Will the 1.8-meter seat in the back row be turned up and pushed to the head?

The space in front of the rear legs is okay, but because the seats are too short and the platform is high, the thighs are not supported enough.

As for the head space, our colleague who is nearly 1.8 meters tall sat in it, and it was almost at the top.

We actually measured the flying slope, and the speed of 70 is good, and 80 becomes Super Mario.

2. Test the battery life to see how far it can go.

We started testing on the first night we got the car. From Hangzhou EFC to Shanghai B station headquarters, the air conditioner is 24 ° C, the refrigerator is 2 ° C, and the kinetic energy recovery is soft. The entire road section is about 80% high-speed, 20% urban area, and the high-speed stable speed is between 120-130. There are three people sitting in the car, plus a total of 240 kg of shooting equipment, the outdoor temperature is 11 ° C, and it is raining lightly.

For the SU7 MAX version, we chose 20-inch wheels, and the official CLTC battery life is 750 kilometers.

We went from a full charge to a zero charge, and really, we almost got out of the cart in the middle of the night,The final measured endurance was 462 kilometers.

Hey~ There may be rice noodles or rice black here.

It should be emphasized here,Our battery life test is not for the purpose of running a high battery life, but to fit our habit of often traveling to Shanghai. On the expressway, it is 130, so there is no need to compare with those who run 100 at high speed.

This data is also for your reference. If you are driving in the urban area, it will definitely be no problem to run 500 kilometers.

3. Is Carplay bigger than the Mercedes-Benz C-Class? How about support for Apple’s ecosystem?

Unexpectedly, this function turned out to be a cake.

Carplay is currently unavailable and will have to wait for the OTA.

But you have to ask about the size. The screen of Mercedes-Benz C is 11.9 inches, and Xiaomi’s is 16.1 inches. If the adaptation effect is what Lei Jun showed at the press conference, Xiaomi will definitely be larger.

In addition, the rear row of the SU7 can be controlled by an iPad, which is connected to the vehicle hotspot, and then enters the screen-projecting APP to adjust the air conditioner and seat. However, turning off the air conditioner can only turn off the rear row, and music can also be played at the same time.

However, the iPad does not support PIN point power supply, so it must be plugged in, while the Xiaomi pad can be charged with PIN point.

After finishing the TOP 3 questions, we will answer them in turn from the aspects of the vehicle’s appearance, interior, intelligence, and driving experience.

Let’s talk about the appearance first.

4. Driving into the street, how is the return rate?

No? This is a guaranteed time… Xiaomi SU7.

The return rate is very high. During our live broadcast that night, we were "stopped by the Americans" in Shanghai, and we were even beckoned by a few cars on the highway to see the cars.

Let’s put it this way, driving a big car now may not be more attractive than the SU7.

5. Is the vehicle workmanship good and how is the assembly effect?

Our car is smaller than the various seams on the assembly of the trial car, the rear wing is slightly uneven, and the overall workmanship of the vehicle is at a medium level, which is better than expected. As for the workmanship of the high-mounted brake lights at the back, our car is not so exaggerated…

6. I heard that car paint is not scratch-resistant, is that true?

It feels okay to use it these days, unless you want to scratch it.

By the way, I asked the after-sales service for you. One surface of SU7 refinish is 800, not counting labor costs. How much is your car?

7. Will the electric tailgate pinch your hands? Will bananas and cucumbers be pinch off?

The paper is clamped firmly.

The carrot and banana were both clipped and then bounced away, causing some injuries.

Hands are fine, but don’t try it lightly.

8. Are the front and trunk large?

The front tank is very large, although there is a slope, but in fact it does not affect the loading. The main problem is that the glass water filling hole is on the inside of the rubber strip, and the actual use may flow into the front tank, but there is no drain hole inside. If you are not careful, water will accumulate.

No wonder Ray always said that he could put the fish he caught in front. It turned out that he could raise fish.

There is enough space in the trunk, because it is relatively deep, and there is still room under the cover plate, so you can put some small pieces. However, because the bottom of the trunk is hollow, the load-bearing capacity is only 35kg, so you should be careful when using it.

9. Does the semi-hidden door handle have mechanical buttons? Can the door be opened when the vehicle is powered off?

We specially consulted Xiaomi’s people,As long as the vehicle is powered off, there is only a broken window to enter the car, and there is no mechanical switch on the outside.

And there is a mechanical door opening device inside, which is on the door panel.

Is it necessary to upgrade the 10.21-inch wheels?

The 21-inch wheel hub looks handsome or handsome, and the overall appearance is larger.

But because the vehicle itself uses a 20 Michelin PS EV, high-speed wind noise and tire noise are obvious, and a 21-inch Pirelli P ZERO tire with a tire width of 245/35 (rear tire 265mm) is also more expensive than a PS EV. Unless you are a pure driving enthusiast and are ready to brush the track, there is no need to go.

Let’s take a look at the interior issue again.

11. Does the car smell big, and how are the interior materials and workmanship?

The smell of SU 7 is the smallest among the new energy vehicles I have tried so far. Of course, it may also be because of the founder’s version that the current car has been in the sun for many days.

I think the interior materials are actually not as good as Krypton 001. For example, SU7 under the door panel is a hard plastic, and 001 is a soft coating.

The workmanship is okay, and I didn’t find any big problems. It is the OEM of the founding version on the steering wheel. When playing the direction at a large angle, there are rowers.

The picture above is SU7, and the picture below is 001.

12. A 1/4 threaded interface is reserved on the car. Is it convenient to shoot Vlogs?

There are three 1/4 ports in the front row, one for the left side of the main driver to take a close-up view of the face, one for the middle shot, and one for the rearview mirror in the middle to take a picture of the road conditions and the car. You can arrange any position you want.

If that’s not enough, you can also add a suction cup to the canopy glass, and the SU7 car ecosystem can be considered clear.

But do so many people (like me) really like to photograph their own cars?

13. How does the refrigerator work? Is the Coke cold?

It just so happens that we have a Taiwan M9 and a refrigerator, so let’s make a Horizontal comparison.

We filled two refrigerators with 22 ° C Coke at the same time, and the temperature of the refrigerators was adjusted to the lowest level. After an hour of temperature measurement, the Coke in the Xiaomi SU7 dropped to about 10 ° C, which was 2 ° C lower than the temperature of the refrigerator.

This semiconductor refrigerator is enough to ice a Coke, but we found that using Xiaomi refrigerator is really troublesome.There is no way to open the refrigerator by calling Xiao Ai, so you have to find the buttons in the car machine by yourself, and the temperature control of the refrigerator is also hidden deep.

14. How is the massage strength of the front seat?

Sorry, the SU7 series does not have seat massage.

But this price car, even with a seat massage, is almost interesting to use. If you cut this in exchange for a cheaper car price, then I don’t think it’s a problem.

15. What are the ways to play with various accessories?

Okay, let’s take a look at the intelligence of the car. Xiaomi, as a mobile phone factory, builds cars, and this part has the most problems.

16. How does Mijia ecology work?

In fact, the Mijia APP in the mobile phone got on the bus, and the functions that can be realized in the car are all on the mobile phone. The icon in the car machine is large, which is more convenient to click. Other than that, I didn’t feel too much freshness.

But there is a slot point that there is no "select all" button when importing. Milo’s Mi family in our hardware department has about 90 devices, so we really need to click one by one.

17. Is there a sentinel mode?

Yes, and the viewing angles are rich, and there is no blind spot monitoring for 6 viewing angles. It takes about 2 kWh to open overnight. But because it is parked in the park, there may be more people passing by, which may also affect the power consumption.

18. Is Xiao Ai smooth? Can you let her capture the violation of the car in front? If the mobile phone and the car are not the same Xiaomi account, will calling Xiao Ai respond?

Xiao Ai was very fluent, and his response was also very humanized. This was reflected in the fact that when you called him, it was not a stiff "Hello to the main driver, hello to the co-pilot", sometimes "Hey", and sometimes "What’s wrong".

One night, I felt cold and asked her to turn on the seat to heat it up. She actually said, "It’s open for you, and it will be warm soon." This kind of humanized feedback is an unexpected little surprise. You can also try to explore it. There will definitely be more application scenarios for large models in the future.

As for the violation of the front car, and the demonstration at the press conference can answer what model the front car is, we have to wait for the OTA.

If the mobile phone and the car are not the same account, call Xiao Ai, and both will answer. If it is the same account, our mobile phone will sometimes be lit up after we tried it, but there will be no response in the next step. It is still Xiao Ai of the car and the car that is talking to you.

19. Is intelligent driving far ahead of the world?

At present, Xiaomi has not yet opened urban NOA, only high-speed elevated NOA, the actual experience is much more radical than the world, but also because of the steering ratio or training reasons, the high-speed autonomous lane change is very fast and stable, and it does not follow the car at all. If there is a chance, it will exceed. Depending on personal preference, we think it is very good.

However, this would make people feel less at ease. In comparison, the wise driver of the world was more composed.

20. I want to take a look at the car’s running score.

We would also like to try it, but the current problem is that the Xiaomi car is closed, there is no developer mode, and there are only a few fixed applications in the app store.

After trying various methods, I have not successfully installed Antutu.

At the moment of writing the article, we are still figuring out how to install it. When we succeed, we will let you know immediately.

21. Can the car be connected to a Bluetooth headset?

Tried it, didn’t work.

22. When there is no network in the underground parking lot, can the car still be used?

No way.After being disconnected from the Internet, it is mentally retarded.

23. Is the black edge of the screen big? Can the car play 3A? Can you say "Yuan God, start!"?

The black edge is okay, but this car is not a complete game at present. There are strategies like "Return to the Future 1999" and "Kingdom Guard Army", as well as RPGs like "Crystal Nucleus", but why do you want to play games on the car? Don’t you have a mobile phone? (dog head)

24. The sound effect is good, how are you ok?

The sound is quite ordinary, the sound is rubbed together, and there is a lack of layering. I have tried several modes of the sound field, and I feel almost interesting.

For the "are you ok" that everyone was looking forward to, of course Xiaomi also hid an Easter egg. You said to Xiao Ai, "I want to hear Lei Jun’s voice", and it came.

25. Ask Xiao Ai to open the airbag, will it be successful?

Xiao Ai is ignoring you at all…?

After talking about so many static experiences, of course, there are also many friends who are very concerned about how the car drives. Let’s talk about the driving experience of the SU7 again.

26. Many professional drivers say that the driving experience is unique. Acceleration, drift, front and rear power distribution, and chassis tuning are very powerful. I want to see the actual measurement.

In terms of the texture of the chassis alone, it is unbeatable at this price. The whole is very sporty, and it has a strong floor absorption when opened. The filter shock is advanced enough, which is the kind of performance that always gives you feedback on the road, but all the excess rare vibrations are filtered out. Colleagues in the editorial department are full of praise for this chassis.

And under this chassis, the SU7’s brakes are not good enough, the front section is more sensitive, but it is not the kind of linear braking performance, you can feel the empty position when you step on it. Such a good chassis should be equipped with a better brake.

Then, the steering of the SU7 is very precise, the steering ratio is small, and there is almost no empty position. But I think the steering damping of the sports mode can be a little larger.

We also tried drifting. Although the front and rear power distribution of this car can be adjusted steplessly, it is difficult to find the critical point of drifting because the tire grip is too strong and the power is fierce.

27. How about NVH? Will the highway be noisy?

It was not particularly good. At 90 per hour, the highest noise in the car would reach 70 dB, but it was not at an unacceptable level. At this speed, the voice in the car could still be heard clearly.

28. Are there any restrictions on track mode? If a novice driver drives sports or track mode on the street, is there a risk of losing control?

The track mode is about this master mode. There are many adjustable items, not only can you adjust the front and rear power, but also the kinetic energy recovery of the front and rear motors can be adjusted separately, and the anti-skid can also be turned off completely.

We very much do not recommend that novices go to the street to try the master mode. SU7 steering ratio is small and the horsepower is large. If there is no anti-skid, it will be very easy to lose control if the operation is not good.

29. How does it feel to cross the pit and pass the speed bump? Will the chassis be scratched in the lower basement?

One word, cool. The chassis is very neat after a big pit, the body does not collapse, and it is very tough after a small pit, and the filter shock is just right.

Generally, it is not possible to scrape the chassis in the basement, but when you come up, don’t set the suspension to the lowest level, or you will be like me…

30. What is the level of suspension? Is it necessary to choose?

This problem is like buying a Xiaomi phone. Xiaomi has always been the most cost-effective. If you have the budget, you can choose it or not.

Our top version with max, it can be said that Xiaomi’s air suspension is very good. Although it is a single-cavity air suspension, it can still firmly support the body during intense driving. When crossing big ditches and major hurdles, the rebound is very fast, and the overall tuning will not feel stiff, but very resilient.

And, buddy, how can you lie low if you don’t buy an empty suspension? This is the Tayc Xiaomi SU7.

However, we have booked a test drive 215,900 low-end version, and the comparison will be clearer.

In addition to the car itself, there are also people who are curious about the issue of buying a car.

31. How much is vehicle insurance?

There are three insurance institutions in the delivery center in Hangzhou, and the prices are all between 8,000 and 9,400 yuan. The company is 8,200, and the individual is more than 9,000.

Among them, there is a new new energy insurance item that can be mentioned, such as the failure of the external power grid, 140 yuan. It mainly guarantees that spontaneous combustion caused by the problem of the external power grid can be compensated. There is also tire insurance, about 100 yuan. If four tires are damaged or blown, they can be replaced with tires of the same model, size and brand. Another is that medical insurance external drugs are insurance for drugs that are not covered by medical insurance after an accident among the three.

Everyone considered the tire suggestion carefully, and the other two suggestions were ticked, and there was not much money.

32. The family is choosing a car. When my parents hear about Xiaomi, they don’t consider it. They say that the quality of a mobile phone manufacturer’s car is definitely not as good as that of an old car company. How can I convince my family to choose Xiaomi SU7?

It’s very simple, whoever pays will listen to whom.

33. If there is no delivery center in the city where you are located, what about the maintenance at the back? When buying a used car, is there a difference in the warranty?

At present, if you don’t have a delivery center in your city, you can only go to a place with a delivery center for maintenance. For example, Jinhua doesn’t have it, so you can only come to Hangzhou for maintenance. Xiaomi’s official answer is that maintenance centers in multiple cities are being opened as soon as possible, and the coastal area should open faster.

Finally, let’s talk about a problem that my friends are very concerned about.

34. Why didn’t you choose 925 for your founding edition number?

The source of 9.25 was on that day, we pigeon friends, and there is no daily push. So if you choose No. 925, there will be no content in this issue…

Okay, here are the answers to our questions about this Xiaomi SU7.

Due to various reasons, there are still some questions raised by everyone that we have not had time to evaluate. For example, how is the sun protection ability of SU7? It is rainy in Hangzhou these days, and the temperature is not high, so conditions do not allow it.

In addition, there are some functions like city NOA that need to be updated by the manufacturer.

Editor in charge: Q above

On September 12, 2023, the much-anticipated Wenjie new M7 was officially launched, attracting the attention of consumers and the automotive industry. At a price of 249,800, it brought a series of surprising features and functions, highlighting the world’s leading position in the field of smart travel. In today’s era of waiting for everything, even buying Huawei Mate 60 Pro + and Mate X5 needs to wait, but the new M7 will be delivered as soon as it is launched, allowing users to enjoy the joy brought by the new car immediately.

The Xiaoyi smart assistant equipped on the new M7 in Wenjie has left a deep impression, realizing dialogue text completion. Drivers can control navigation, music, communication and other functions through simple voice commands, achieving true voice control. This not only improves the convenience of driving, but also greatly reduces the driver’s distraction and improves driving safety. It is worth mentioning that Xiaoyi smart assistant is very friendly to all passengers in the whole car, and even the voice of the rear passengers can easily control the vehicle. For example, in hot summer or cold winter, everyone’s physical condition perception is different. At this time, just simply say "adjust the temperature of the air conditioner", and Xiaoyi will automatically adjust according to the instructions issued by different locations, which is very convenient and practical.

Of course, what is even more attractive is the new Hongmeng Smart Cockpit 3.0 in the car, which has super desktop functions. The car and mobile phone can achieve a true "seamless connection", which brings people a first-class experience. For example, when you enter the corresponding address on the mobile phone, get on the car and connect to the car through the car and machine, and the address information in the app can be transferred to the car map. The map navigation function can also be turned on synchronously to provide drivers with a more intelligent travel experience. When encountering a bad signal, the map navigation is sometimes delayed. The car supports offline map voice navigation. As long as it is a destination you have been to before, the automatic speech recognition rate of offline navigation can reach 99%, allowing drivers to easily deal with various road conditions and ensuring driving safety.

What’s more exciting is that the new M7 is equipped with the HUAWEI ADS 2.0 advanced intelligent driving system, which takes the active safety capacity enhancement to a new height. Among them, the AEB automatic emergency braking function can sense the obstacles ahead and automatically brake during the vehicle’s driving, effectively avoiding the occurrence of collision accidents. Even at speeds up to 90km/h, the AEB can stop steadily. And the LCC lane cruise assist with multiple fusion perception of machine vision and lidar can more accurately identify the behavior of the vehicle and surrounding traffic participants. This function is particularly practical in scenarios such as complex road conditions, which can release the driver’s stress and enjoy a more comfortable and relaxed driving experience.

In addition, the new M7 is equipped with APA custom parking function, making parking easier and safer. By monitoring the environment around the vehicle in real time, the system can provide accurate parking instructions, minimizing the risk of scratches and collisions. For drivers who are not good at parking, this feature is undoubtedly a great boon.

In addition to intelligent technology, the new M7 has further improved comfort, with a new five-seat version, which has the largest effective space in the car in the same class, which is larger and more comfortable. And it also adopts a 10-layer seat comfort stack design, with a foam thickness of 100mm to greatly improve comfort. At the same time, the four seats in the front and rear rows are equipped with standard ventilation, heating and massage functions, which can be said to directly fill the comfort!

To sum up, the new M7 sold 249,800 has brought a new experience to consumers with its excellent intelligent technology, excellent safety performance and high interconnection performance. I believe that with the new M7, it will further promote the development of intelligent travel, and is committed to becoming a pioneer, changer and leader in the field of new energy vehicles!

　　Red Star Capital Bureau news on November 2nd, 1st, some netizens broke the news in Maimai that NIO (09866.HK/NIO.US) started layoffs, ranging from 10% to 20%, involving multiple departments and positions. Employees certified as NIO Technology (Anhui) Co., Ltd. also confirmed the news on Maimai.

　　However, on the afternoon of November 2, the original post was deleted. NIO told the Red Star Capital Bureau that it had not received relevant information. A number of NIO front-line sales and marketing personnel also said that they had not heard of any layoffs.

　　NIO is hard to break "20,000 car spell"

　　On November 1, car companies disclosed sales in October. Li Auto (02015.HK/LI.US) has sold more than 40,000 vehicles a month; XPeng Motors (09868.HK/XPEV.US), which was once at the bottom, reversed the decline and broke through the 20,000 mark; AITO asked the single model to deliver more than 10,000 vehicles a month, holding 80,000 orders menacing; Zero car (09863.HK), extreme krypton cars have also set a monthly delivery record.

　　NIO delivered 16,000 vehicles in October, an increase of 2.77% month-on-month, still failing to reach the 20,000 mark. Li Bin, chairperson of NIO, previously announced: "Confident that sales will achieve 20,000 vehicles in a single month in the second half of the year". From January to October, NIO delivered a total of 126,000 new vehicles, and the annual delivery target (245,000 vehicles) was just over half.

　　In April and May, sales fell to more than 6,000 vehicles; at the end of May, the new ES6, known as the "hope of the whole village", began to be delivered, and in June NIO deliveries returned to 10,000 vehicles; on June 12, NIO announced a price reduction of 30,000 yuan for all new cars, and deliveries in July soared to 20,000 vehicles; but it fell again in August, and hovered around 16,000 vehicles in September and October.

　　Although there are remedies such as a price reduction of 30,000 yuan and the same price of ET5T and ET5, NIO still cannot escape the "20,000 car curse".

　　26,800 employees in 2022,

　　Over 11.20 billion yuan salary

　　At the end of last year, Li Bin said that "as long as the salary can be issued, it is easy to avoid layoffs." "Maintaining 100% of the people and completing 150% of the work, this should be what we should do."

　　However, in January this year, Li Bin’s letter to all staff mentioned the need to streamline the team. The letter pointed out that the team will continue to expand in 2022, but there are many cases of unclear responsibilities, inconsistent goals, imperfect processes, and repeated construction, and there is still much room for improvement in efficiency.

　　The 2022 annual report shows that NIO has 26,800 employees, ideally 19,400 employees, and Xiaopeng has 15,800 employees.

　　NIO paid more than 11.20 billion yuan in employee compensation in 2022, and if it layoffs 10% -20%, it can save about 11.2-22 40 million yuan.

　　As of June 30 this year, NIO’s cash reserves were 31.50 billion yuan, a decrease of 6.30 billion yuan from the first quarter. In July, NIO completed a $738.50 million strategic equity investment from Abu Dhabi investment institutions. On September 19, NIO announced its intention to issue a $1 billion convertible senior bond.

　　NIO’s material cash requirements due within one year, which mainly include capital commitments, operating and finance lease commitments, short-term and long-term bank borrowings, convertible bonds, and asset-backed securities and bonds, are $19.708 billion.

　　Self-developed chips, operating systems, mobile phones, batteries,

　　"All of it" is expensive

　　In the second quarter, NIO’s net loss was 6.056 billion yuan. According to the delivery volume of 54,600 vehicles in the first half of the year, NIO sold an average car at a loss of 200,000 yuan; the overall gross profit margin fell to 1%, 1.5% in the first quarter, and 13% in the same period last year. Li Bin postponed the break-even date from the fourth quarter of this year by less than one year.

　　In the third quarter, NIO’s sales increased by 135.74% to 55,400 vehicles, but the performance is not optimistic. Although NIO cancelled the free power exchange and reduced the owner’s rights, the remaining expenses are all "hard bones".

　　R & D investment cannot be saved. Smart cars are all about technology, and car companies are not hesitant to invest. NIO’s R & D expenses in the second quarter reached 3.345 billion yuan. Li Bin previously said that the average R & D expenses per quarter in 2023 will remain at 3 billion – 3.50 billion yuan.

　　Supplementary energy system also need to increase investment, which is the core competitiveness of NIO. NIO plans to build a total of more than 2,300 substation in 2023, according to the second generation station 150-2 million yuan construction cost calculation, to invest at least 3.45 billion yuan.

　　Service-related expenses are difficult to reduce. NIO’s positioning is a "user-based enterprise", and the ultimate service is the core of the brand and the competitiveness of differentiation.

　　"NIO wants everything, the stall is too big," Hao Liu, an independent automotive analyst, told Red Star Capital.

　　NIO’s self-developed chip "Yang Jian" was mass-produced in October, with a chip research and development team of 800 people; self-developed vehicle global operating system Tianshu SkyOS; NIO is currently the only new car manufacturer with a self-built mobile phone team, and NIO Phone has been listed.

　　Previously, NIO was also exposed to develop lithium manganese iron phosphate and 4680 batteries, and plans to mass-produce these two batteries to supply NIO (NIO) and its sub-brand Alps.

　　Li Bin mentioned in the third quarter of 2022 earnings call that NIO expects to invest 3 billion-4 billion yuan in sub-brands, batteries, chips, mobile phones and other related businesses in 2023, and will not stop investing in new businesses before the fourth quarter of 2023.

　　Will NIO be China’s future automaker?

　　According to data from the Passenger Federation, the number of passenger car companies in China was 82 by the end of 2022, and 64 by September 2023, a decrease of 18 in nine months.

　　The collapse of Weimar Automobile has sounded the alarm for the industry. Although the official denied the rumors that Chairperson Shen Hui ran overseas, saying that the company is actively saving itself and has not filed for bankruptcy, the fact is that Weimar Automobile has fallen behind in sales since 2022, selling one at a loss, financing difficulties, and the capital chain is broken.

　　Wang Xing, Meituan’s founder, predicted in early 2020: "China’s car companies are basically competing for the next two rounds of the ‘3 + 3 + 3 ‘competition. In addition to three central enterprises, three local state-owned enterprises and three private enterprises, the three new forces are Ideal, NIO and Xiaopeng."

　　This pattern may change, but it is an industry consensus that the number of Chinese automakers will be limited in the future.

　　At the 2023 China Automobile Chongqing Forum, Yin Tongyue, chairperson of Chery Automobile, Ding Lei, chairperson of Gaohe Automobile, Zhu Jiangming, chairperson of Zero Run Automobile, Ma Donghui, president of Li Auto, Yu Chengdong, executive director of Huawei, and Shen Feng, executive vice president of NIO, expressed their views on the future industry structure. They believe that there will be less than 10 Chinese car companies in the future, and maybe even less than or equal to 5.

　　The industry generally believes that 2024 will be the year of life and death for the auto market. Li Bin also said in late 2022 that 2024 is the final stage of the new energy vehicle industry. "We believe we have the qualification to participate in the finals."

　　

– Adhere to independent innovation and submit more than 800 patent applications

　　No makeup, want to take beautiful and moving makeup? The face is overweight, how can I create a perfect face shape? The skin tone is poor, what should I do if I dare not be photographed… Don’t worry, with just one click, these photography problems that have plagued beauty lovers can be easily solved. With the launch of Xiamen Meitu Network Technology Co., Ltd. (hereinafter referred to as Meitu) series of beauty technology products, almost all kinds of mobile phones on the market are equipped with Meitu’s camera function, enabling people to enjoy beauty anytime, anywhere.

　　"Since its establishment, Meitu has always regarded technological innovation and patent layout as an important support for the development of the enterprise. At present, Meitu has submitted more than 800 patent applications at home and abroad, of which more than 80% are invention patent applications, and has formed a working model of’encouraging technological innovation and following up legal protection ‘." Chen Jinsong, senior legal director of Meitu, said that Meitu has always attached great importance to technological research and development, and patents have become a blockbuster weapon for Meitu, which will gain an advantage for its future participation in overseas market competition.

　　Focusing on innovation and enhancing patent strength

　　"With the continuous improvement of the social and economic level, people’s food, clothing, housing and transportation have been greatly satisfied, and more and more emphasis has been placed on the realization and improvement of self-worth. In order to conform to the development trend of society and meet the public’s pursuit of beauty, Meitu came into being." Chen Jinsong said that before this, similar retouching software had been available in the market, but these software were not only cumbersome to operate, but also relatively rough in terms of image beautification functions. Meitu Xiuxiu software just makes up for these problems, and can present a realistic and perfect retouching effect for the public with one click.

　　It is understood that since its establishment in 2008, Meitu has taken the research and development of software products as the starting point of the company’s business. With strong research and development capabilities, it has launched a variety of Meitu Internet products and occupied a large market share. With the continuous development of business, since 2012, Meitu has gradually tried to develop hardware products such as mobile phones, and systematically integrated software and hardware products to form effective data sharing. During this period, patents have played a crucial role in Meitu’s development.

　　Before 2012, Meitu’s patent applications were few, but by 2016, its patent applications had reached more than 800. These achievements reflect not only the company’s own high priority for patents, but also its unique patent management.

　　"In the early days of Meitu’s establishment, it established an intellectual property center in the legal department, with the aim of assisting relevant technology research and development departments in technology integration and patent mining." Chen Jinsong said that on the one hand, through the formulation of annual and quarterly patent research and development plans, the intellectual property center regularly invites patent agencies to jointly analyze and mine the company’s innovative technologies effectively, and avoids unnecessary legal risks by searching for global patents for technologies and helping to find similar patents. On the other hand, the company has also set up a corresponding patent reward mechanism for technology research and development personnel. Through the establishment of bonuses, job promotions, and performance appraisal, the enthusiasm of all employees to participate in technology research and development and patent protection is mobilized.

　　Technology is the cornerstone of enterprise development. In the process of development, Meitu not only increases its own technology research and development, but also gathers innovation capabilities and enhances patent strength through various channels. "In order to enhance market competitiveness, Meitu continuously expands and improves its own technology accumulation by purchasing some patents at home and abroad, and also enhances patent reserves by jointly investing and holding foreign enterprises." Chen Jinsong said that at present, Meitu is also actively cooperating with universities and scientific research units to increase technology research and development in related fields, so as to achieve integrated development of industry, education and research.

　　After years of accumulation, Meitu has so far received more than 400 patent applications, of which more than half are invention patents. Its core technologies mainly focus on image recognition and processing, image beautification display effects, and pixel resolution.

　　Relying on patents to participate in market competition

　　Patents are not for decoration, but to maximize their value, and Meitu knows this well. "When the company was just starting out, Meitu mainly focused on software products as its core business and paid more attention to the copyright field. But with the continuous expansion of its business scope, especially in the field of mobile phones, the importance of patents to the company’s development has become increasingly prominent." Chen Jinsong said that due to the support of a relatively deep patent reserve, Meitu has tasted the "sweetness" in the fierce market competition.

　　"In 2017, Meitu launched a brand-new limited-edition mobile phone for the beautiful girl, along with the beautiful girl wand selfie stick. This stylish and novel selfie stick was developed by Meitu from idea to design, and a design patent application was submitted around the product. Once it was released, it was well received by consumers. However, not long after the new product was launched, similar products appeared on the market. Meitu responded quickly to this situation and sent a lawyer’s letter to the e-commerce platform that sold its products. Then, the platform removed the relevant products from the shelves." Chen Jinsong said that this patent rights protection experience made Meitu more aware of the importance of patents to enterprises, and also inspired the enthusiasm of all employees for technological research and development.

　　In recent years, in addition to increasing investment in technology research and development, Meitu has also formed a rather unique cultivation concept in the field of intellectual property talent training. "Intellectual property has a very strict demand for talents, so the company adheres to the talent cultivation concept of’going in ‘and’going out’." Chen Jinsong introduced that the so-called "going in" means that the intellectual property team must not only have a comprehensive and in-depth understanding of laws, economics and patents, but also have a deep understanding of the company’s relevant technologies, and be able to accurately judge whether a technology can bring value to the company’s development; "going out" means that the intellectual property specialist must not only have the general capabilities to connect related businesses internally and obtain various patent information externally, but also actively participate in industry training to find technology research and development points for the company’s follow-up related technology excavation.

　　It is relying on comprehensive, scientific and efficient intellectual property management that Meitu has achieved remarkable results in recent years. In December 2016, Meitu was listed on the main board of Hong Kong, with a market value of more than 36 billion Hong Kong dollars, becoming the second largest Internet company after Tencent in market value. The operating income in the first half of 2017 was also significantly improved compared with 2016. "At present, Meitu imaging and community software products have been activated on 1.10 billion ** devices around the world." Chen Jinsong said that in the future, Meitu will continue to make efforts in the fields of intelligent electronic end points, community platforms and image processing to bring more beautiful enjoyment to the majority of users. (Intellectual Property News, Li Junlin)

Editor | Yu Bin

Produced | Yu Jian

In 2020, the local life service industry can be described as war-torn and turbulent. During the epidemic, staying at home to buy and buy has become the home lifestyle of most people. And the takeaway platform represented by "Ele.me" has also taken advantage of the trend and changed from a single catering delivery service in the past to the number one player in local life services.

According to data, this year’s Ele.me saw a gratifying rise in various business data. With the help of people’s online consumption habits, Ele.me can be said to have made a beautiful turnaround in local life services. So, what did Ele.me experience this year to reach the peak of this era and become a leader in local life services?

Service upgrade to deal with the epidemic, revenue and the number of merchants double growth

According to Ali’s financial report, the revenue from local consumer services in the first fiscal quarter was RMB 7.101 billion yuan (about 1.005 billion US dollars), an increase of 15% over RMB 6.18 billion yuan in the same period last year.

It can be seen that from the most serious period of the epidemic, Ele.me has been providing users with basic life services such as food ordering and delivery, and has continuously enlarged the business volume.

It is understood that during this period, Ele.me has launched five major measures, including commission reduction, financial support, and the rapid launch of takeaway, which have concentrated the value of its "new services" and showcased the tremendous energy of local services.

In addition, in February 2020, Ele.me and other fresh merchants, such as Youxian Vegetable Market, Caiwenji, and Vegetable Commune, guaranteed the shopping business in 38 cities across the country to meet the food supply of consumers during the epidemic prevention and control period, covering a total of 60,000 stores. Since then, the service business of fresh vegetable delivery has become an important business segment of Ele.me.

During this period, on the Ele.me APP page, after consumers enter the grocery buying channel, they can find nearby fresh stores, and vegetables, fruits, meat, poultry and aquatic products can be purchased in one stop. It is worth mentioning that the average number of Ele.me stores in a single city is more than 1,000, covering most areas of the urban area. Moreover, with the gradual recovery of store business rate, the coverage has further expanded.

It is understood that Ele.me also adopts a self-operated model to increase the amount of directly sourced ingredients from high-quality origins to ensure the supply of fresh vegetables, meat and poultry and other ingredients. Moreover, for consumers who do not have an online vegetable market nearby, they can also use the Hummingbird errand service, and the takeaway brother will buy the food on their behalf.

In response to the epidemic, Ele.me’s service upgrade is like a timely rain. For example, in terms of preventing virus infection, Ele.me has also launched a contactless "peace of mind delivery" service nationwide, avoiding face-to-face contact during delivery.

Consumers can choose "contactless delivery" in the remarks column of the order, and ask to place the goods at the designated location such as the door, front desk, etc. After the rider is properly placed, they can pick up the goods without direct contact.

In Wuhan, where the epidemic situation was the most severe at that time, Ele.me cooperated with "10,000 tons" to "displace" Wuhan’s 100 self-pickup points, allowing consumers to place orders online and pick up dishes at their doorstep according to their own time, which was very convenient and fast.

Strategic upgrade expands boundaries, Ele.me realizes "everything can be sent"

On July 10, 2020, Ele.me announced a comprehensive upgrade, from a catering takeaway platform to a life service platform that solves all the immediate needs of users. Then on July 17, the Ele.me APP was newly revised and launched.

This upgrade covers four aspects: from food delivery to providing full-service city life, personalized recommendation, content-based interaction, and membership system upgrade. At the same time, the Ele.me takeaway brand has been upgraded and Wang Yibo has been invited as the brand spokesperson.

This strategic shift is no accident. In 2019, Ali’s local life service company released the "new service" strategy, which is based on the intelligence of the service system, the intelligence of the product system, and the intelligence of the hardware system to comprehensively help merchants reduce costs and increase efficiency.

So far, Ele.me’s focus on local life services has changed from "traffic" to "people" – "We want to make operators no longer rely on’traffic ‘to make money, but on’craftsmanship’ to make money, so that every worker can gain dignity in the industry," Ele.me CEO Wang Lei said in an interview with the media last year.

After this comprehensive upgrade, Ele.me continues to focus on consumers’ "economy around them" from delivery to delivery of all things and services. The connotation of "delivery of all things" is constantly expanding, and goods and services can be taken home. In addition to retail goods such as fresh milk, mother and baby toys, beauty, books, stationery, sports equipment, etc., items such as manicure, beauty, housekeeping, and cleaning will also be delivered to your door.

Ele.me also launched a new service of "ordering at will" for the first time. When users order fresh milk and other takeaways, in addition to instant delivery, they can also enjoy cycle delivery, with 7-day, 15-day, and 30-day options.

In fact, Ele.me up the ante non-catering takeaway service, consumer demand-driven results. Over the past year, Ele.me users’ non-catering demand has continued to grow, especially in supermarkets, fruits and vegetables, medicine, flowers and other categories.

After the epidemic hit, with the sharp increase in the number of non-catering stores, the number of such stores even exceeded that of traditional catering stores. For example, the number of pet supply stores increased by 6 times, and the number of hot pot skewers and mother and baby stores also increased exponentially.

Obviously, today, Ele.me has got rid of the label of food delivery platform and become a veritable local life service platform. And its core competitiveness is also increasingly competitive because of the increasing number and categories of platform merchants.

Ten Billion Subsidies Seize Double 11 Home, MAU Data Reaches Peak

In August this year, Ele.me launched Ten Billion Subsidy, and as it has said to the outside world, it has turned Ten Billion Subsidy into a regular action. The specific gameplay is that consumers can enjoy an additional subsidy of up to 20 yuan when they place an order at a merchant participating in Ten Billion Subsidy. The subsidy amount can be used in combination with red envelopes and price-break discounts.

Subsequent to three consecutive upgrades in less than three months, the scope of subsidies expanded from catering to life services and other categories, and the subsidy cities expanded from the original 24 cities to nearly 130 cities. According to reports, with the advancement of the Ten Billion Subsidy project, the scope of subsidies will continue to expand to all categories, including daily general merchandise, medicine, snacks, fresh fruits, rice noodles grain and oil, pet supplies, etc.

According to the data of QuestMobile, an authoritative third-party data agency in China, in June 2020, after the deduplicate APP and Mini Program were added, the monthly active user number (MAU) of Ele.me was 76.61 million. Before the opening of Double Eleven this year, the monthly active user scale in October broke the historical record, reaching the peak and ranking first in the industry.

This also indicates that Ele.me’s 2020 service upgrade, platform upgrade, strategic upgrade and other measures have begun to bear fruit. While the category and number of merchants have doubled, it has also brought a huge increase in new users. And under the double up the ante of Alibaba capital and platform resources, the Ele.me platform also shows a strong platform appeal and brand influence.

In the past Double 11, local merchants benefited significantly from the new cycle of "nunchakus" this year. Ele.me continued to break through in catering by virtue of its card coupons and live broadcast advantages: during Double 11, the sales of multiple takeaway categories and catering brands on the platform increased by more than 100% year-on-year, and takeaway orders in lower-tier markets surged. Orders in nearly 40 prefecture-level cities rose by more than 50% year-on-year, and orders in many cities across the country more than doubled year-on-year.

Whether it is the exponential growth of Ele.me MAU, the increase in the number of merchants on the platform, or the sharp increase in the order volume of its platform, there is no doubt that it has strengthened the moat for its competition in the takeaway track, and it can be said to be the success of its Double Eleven strategy.

Alibaba’s new retail system empowers Ele.me to attack new digital services

In September this year, at the 2020 Alibaba Investor Conference, Ele.me CEO Wang Lei revealed that in the past year, Ele.me and Alibaba Group have completed comprehensive integration, not only connecting with the group in terms of users and traffic, but also Ele.me’s product technology and other infrastructure are also on Alibaba Cloud. After the integration is completed, Ele.me began to appear "food card", "sub-province" and many other differentiated goods and services, and its ecological growth flywheel has begun to start.

It is worth mentioning that Zhang Yong, chairperson and CEO of Alibaba Alibaba, also attaches great importance to the business of Ele.me. He once said to the internal team: Local life service will be a tough battle, and this battle needs to be fought together.

When Zhang Yong said everyone, he meant to start this battle with Hu Xiaoming, CEO of Ant Group. Two years ago, in April 2018, Alibaba completed its largest acquisition – the full acquisition of Ele.me for $9.50 billion. In October, Alibaba integrated Ele.me and Koubei to officially establish a local life service company, which is enough to prove that Alibaba has strategic ambitions to eat local life services.

This is due to the synergy effect between Ele.me and various businesses in Alibaba’s economy, including Alipay, Taobao, and Autonavi. Ali’s financial report disclosed that as of March 31, 40% of the new consumers of Ele.me food delivery came from Alipay.

During the 318 Alipay City Life Week, consumers ordered 1.66 million cups of Coke and 1.76 million skewers of mutton through Ele.me; more than 80,000 hot pot restaurants and more than 60,000 milk tea shops recovered and even exceeded the level before the epidemic. During the "Shanghai Five-Year Shopping Festival", Shanghai’s small shops in Ele.me orders increased by more than 40% compared with the same period in March.

Alibaba Group’s latest financial report shows that local life service revenue in fiscal 2020 was RMB 25.44 billion yuan, an increase of 41% year-on-year, "mainly due to the increase in the number of orders delivered and the increase in the average value per unit."

The soaring data, on the one hand, is due to the connection with Alipay, Taobao, Tmall, Autonavi and other national-level traffic portals, and the diversion of merchants through Ele.me. On the other hand, in the next year, Ali Local Life will upgrade the "Digital Intelligence Zhongtai" for 1 million merchants to help them realize the digital upgrade of the full link of operation. At the same time, Ali Local Life will also help more than 5,000 merchants open Tmall stores to realize the connection between retail e-commerce and local life.

This is also the implementation of the "new service" strategy proposed by Ali Local Life in October 2019. In the future, the combination of new retail and local life services to realize online digital operation is an inevitable trend. Connecting Ele.me local life services to Alipay digital life open API will also open a new pattern of industry competition and once again stabilize the moat of Ali and Ele.me in local life services.

For Ele.me, it can be said that the epidemic has accelerated its pace of digital upgrading in the local service industry, and Ele.me’s upgraded "new service" will also be a new journey on a new track, and it will also create differentiated competitive barriers.

For example, after Eli.me "enters the Tao", it will open the Tmall flagship store, the Mini Program in the Alipay ecosystem, and the offline scan Mini Program of merchants, as well as multiple marketing ports such as word-of-mouth and Ele.me platform stores.

At the same time, the membership system and digital marketing system have also achieved multi-segment synchronization, making the efficiency of merchant marketing more three-dimensional and diverse. Whether it is through Tmall or private domain traffic, it can be reached at any time.

Wang Lei said: "So this upgrade, from another perspective, is also a start." Despite this, but backed by the big tree of Ali, Ele.me’s pace of entering digitalization is very stable and unusually firm.

conclusion

The disastrous year 2020 is coming to an end, an epidemic has changed people’s way of life and changed people’s various concepts. Ele.me’s homeopathic and rapid change has really shown people the power of a company with a sense of mission and responsibility to embrace change.

We believe that Ele.me will continue to serve as an industry leader in the local life service industry after repositioning its strategy and upgrading the dimensions and heights of its platform services. Together with Alibaba, we will also make a comeback for local life services.