＂Run,＂ ＂Ultimate Challenge＂ and all of them fell under this spell.

1905 movie network feature "I Can’t Forget the Restaurant", "My Manager and I", "I’m a Singer-Songwriter"… There were a lot of new variety shows in 2019. Although they attracted a lot of attention in the early stage, after going LIVE, most of them were as light as water, and none of them could become a real hit.

In addition, the "Comprehensive N Generation", which has its own audience base, has also all returned.For a long time, in the TV industry, "comprehensive N-generation" is often used to describe the continuous broadcast of a variety show. On the one hand, "comprehensive N-generation" shows have strong vitality, but at the same time, they also often face the crisis of weak ratings and declining influence.

　

Variety shows like the familiar "Run" and "Yearning for Life" all belong to the "N-generation" with high national popularity. But it cannot be ignored that the influence of the once-phenomenal variety show "Run" is declining. Of course, many network complexes are also facing the same torture.

On April 26th, the new season of "Run" and "Yearning for Life" went LIVE at the same time. After the first episode came out, it caused an uproar from all parties. "Yearning for Life" overwhelmed "Run" to sit on the throne of the 55-city ratings at the same time, and this was the first appearance of the new lineup of the two major programs. Although in subsequent episodes, "Run" returned to the first place, the skepticism never stopped.

It is undeniable that the big change of the lineup of these three guests has made the already embarrassed "N generation" even worse.

In "Let’s Run," Deng Chao, Lu Han, Chen He, and Wang Zulan quit the "Running Men’s Group"; in "Extreme Challenge," Huang Bo and Sun Honglei also quit the "Extreme Men Gang"; and in "Longing for Life," the regular guest Liu Xianhua also stopped participating in the third season recording for his own reasons.

For a long time, many viewers had a fixed guest model, and now the big change of blood inevitably had an impact on the effect of the show. If we say that in "The Life of Yearning", the impact of Liu Xianhua’s departure is only limited to the controversy over Zhang Zifeng’s "0 variety show sense".

Then, "Run" and "Extreme Challenge" were complete failures.Judging from the current word-of-mouth, both shows have suffered serious declines. In particular, the fifth season of "Extreme Challenge" has been rated as low as 5.1 on Douban, which is completely different from the ratings of the previous four seasons (9.1 in the first season, 9.2 in the second season, 8.2 in the third season, and 7.6 in the fourth season).

Over the past few years, the "Logging Tired" combination of "Let’s Run" and the "Extreme Men Gang" of "Extreme Challenge" have been deeply rooted in the hearts of the people. Deng Chao, Chen Heyu in "Let’s Run", Huang Bo, and Sun Honglei in "Extreme Challenge" are all jokes and soul characters of the show. No matter if you replace the same number of guests now, it is difficult to make up for the tacit understanding accumulated for so many years.

　

After the first episode of the fifth season of "Extreme Challenge" was broadcast, the topic of Weibo hit the list #Miss Huang Bo Sun Honglei #.

In the second issue, the absence of Huang Lei and Zhang Yixing caused another heated discussion. No Huang Lei and Zhang Yixing were on the #Extreme Challenge list.

The director of "Extreme Challenge", Yan Min, once analyzed the characteristics of the six guests in the show: Huang Lei determines the complexity of the content of a show, Huang Bo determines the difficulty of each ability project, Wang Xun decides how much money he can bring to the guests before departure, Luo Zhixiang and Zhang Yixing decide where to shoot because there are too many fans, and Sun Honglei decides the fixed strength of the props. He also said that the six members of the "Extreme Men Gang" are indispensable. Without any one person, there is no need for the show to continue.

The former "Extreme Men Gang"

For shows like "Extreme Challenge" and "Run," the change of guests is bound to cause a lot of splashes. But for these guests themselves as actors, leaving because of work is inevitable.

　

Although it caused dissatisfaction among the original audience, looking at the previous "comprehensive N generation" revisions, the acceptance of the lineup by ordinary audiences was often higher than expected.

Since 2015, the running series has reached 7 seasons, and the change of fixed members is no stranger. Lu Han has replaced Wang Baoqiang, and Di Lizheba has replaced Yang Ying’s replacement operation.

Wang Baoqiang was a resident guest of "Run, Brothers" in the early days

The third season of "Let’s Run" has added four new members, Zhu Yawen, Wang Yanlin, Huang Xuxi, and Song Yuqi. Among them, Huang Xuxi and Song Yuqi are all "fresh meat" born in 1999, which shows the determination of the program team to expand the young audience.

The third season of "Run" has added 4 new members, Zhu Yawen, Wang Yanlin, Huang Xuxi and Song Yuqi

Can the addition of newcomers make the show a turnaround? After a short period of freshness, if there is no certain sense of variety show, newcomers will also be reduced to foils for the old, and their eye-catching effectiveness will be greatly reduced.

　

In several episodes of "Run" that have been broadcast, Zhu Yawen, Wang Yanlin, Huang Xuxi, and Song Yuqi have yet to develop their ability to create topics. In the May 24 program, Huang Xuxi’s tearing of girls’ famous brands caused controversy.

In addition to the variety show guests, the "original cast" that "Comprehensive N Generation" has attracted attention also includes the main creators behind the scenes.

　

After Yan Min left the new season of "Extreme Challenge", the new director also triggered a crisis of trust. The first episode of go LIVE was even more unfavorable.

Some netizens pointed out that in the first Reuters video recorded, there was a session of container Tibetans at the scene. Such a game has actually been used on other variety shows for a long time.

The netizens picked up the first issue of the fifth season of "Extreme Challenge" and copied other variety shows

Soon, "Extreme Challenge Plagiarism RM" was brushed on the hot search list. Some netizens even said that they were going to be unfollowed and called Yan Min back.

"’Extreme Challenge’ will never repeat itself," Mr. Yan said in an interview. "It won’t let the business model erode our show." But it’s clear that the new director has violated the show’s original principles.

The transformation of "The Strongest Brain" was even more difficult for a variety show with a high national popularity. The first three seasons opened up a certain reputation, and starting from the fourth season, the show changed producers. In order to attract a younger audience, the new producers adopted some new methods to seek transformation.

　

After tasting the sweetness in the fifth season, the sixth season took it a step further and changed it directly to "Brain 101", trying to build amateur contestants in the direction of idols. In actual operation, the difference between amateurs and artists was ignored, and the new competition system also made some viewers discouraged.

In fact, the relatively fixed program format, familiar routines and guests can easily cause audience aesthetic fatigue, and the tacit understanding between the new guests and the original guests has not been formed. If the guests invited in the current period are not outstanding, it is easy to make the entire program dull.

After the latest episode of the program aired on May 24, "Run" did not grab a hot search, but was upstaged by the interaction between guest Zhang Jike and the puppy in "Yearning for Life".

Any popular variety show would always have a few trump cards. In fact, in order to maintain the popularity of the "Comprehensive N Generation", the choreographers had already spent a lot of thought, setting people, frying CP, editing and killing, and arranging them clearly.

In terms of the format of the program, the "Comprehensive N Generation" has never stopped changing, and it has even been bold enough to use a knife on its own trump card link. "Run" has cancelled the brand-name tearing link, and "Extreme Challenge" has also joined the inexplicable amateur think tank. In order to crack the spell of more and more changes, the program team is also working hard!

Compared with TV variety shows with a higher national popularity and a wider audience, it seems that the online "comprehensive N generation" with a younger target audience is more likely to fall into the dilemma of being confused if it is not changed.

Whether it is the second season of iQIYI’s "Idol Trainee", "Youth Has You", the second season of "China Has Hip Hop", "China New Rap", or Tencent’s "Tomorrow’s Son", or even the second season of Tencent’s "Creation 101", "Creation Camp", after trying to change, it is inevitable that the data and popularity are not as good as the previous season.

What happened to the "Comprehensive N Generation"? Was it the lack of freshness in the content of the program, or was the program team lying too much on the original honor and "eating the old money", or was there serious "internal friction" and lack of sincerity. As a hit in the past, it was not easy for the "Comprehensive N Generation" to continue to praise.